eYeka Signs Co-creation Partnership with Unilever

SINGAPORE and PARIS, June 10, 2013 /PRNewswire/ — eYeka, the world’s biggest co-creation community, has strengthened its relationship with Unilever. Unilever’s intent is to further tap into the open creativity and crowdsourcing platform that eYeka has nurtured over the last few years. The appointment is official as of 1 June 2013 and covers markets across Asia Pacific, Middle East, Russia and South Africa.

eYeka’s online community of 250,000 creators is expected to work across Unilever’s brands to accelerate the creation of more relevant marketing and communication campaigns. The eYeka community has already worked with a number of Unilever brands such as Clear, Close Up, Comfort, Cornetto, Lifebuoy, Lipton, Lux, Pond’s, and others.

Rahul Welde, Vice President (Media) for Asia, Africa, Middle East, Turkey and Russia, Unilever said: “At Unilever, we believe in putting people first. A key role for us as marketers is to create magic and to excite people with innovative ideas. Inviting creative consumers to give their best ideas offers Unilever a great opportunity to re-invent and challenge ourselves. We have worked with the eYeka community for two years on a number of projects and now extend that relationship further and deeper.”

François Petavy, Chief Executive Officer, eYeka said: “The Unilever and eYeka partnership is a world-first because of its strategic nature and ambition. This is a strong signal that confirms that crowdsourcing is being recognized as a business accelerator. We have long advocated turning to consumers for ideas and content with consumers as a source of competitive advantage so we are thrilled to partner with Unilever to bring this approach to a new scale.”

About eYeka

Welcome to the World’s biggest creative playground! eYeka enables marketers and their agencies to accelerate the creation and marketing of more relevant products by leveraging a wealth of creative ideas developed by a community of 250,000 creators in 154 countries. To date eYeka has launched over 500 creative challenges with consumers submitting over 70,500 ideas, leading to over EUR2,800,000 in cash prizes awarded. With offices in Europe, Asia and Latin America, eYeka is fast becoming the co-creation partner of choice for leading brands looking to tap into the collective creative power of the crowd for content and marketing innovation. 40 leading brands such as Unilever, Coca-Cola, Danone, Hyundai, Citroen and Microsoft are already tapping into eYeka’s community. To discover why, log-on to www.eyeka.net.

Media contacts:
Sonya Madeira / Amala Naravane
Rice Communications on behalf of eYeKa
M: +65 9450 1090 / +65 8186 9460
sonya.madeira@ricecomms.com / amala.naravane@ricecomms.com

Source: eYeka