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Introducing Nerush™, the Nourishing Protein-Based Drink

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IRVINE, California, May 4, 2015 /PRNewswire/ — Interush Media, LLC, a supplier of high performance health products, is pleased to announce the release of the new iHealthScience® formulation called Nerush™, a nutritious protein supplement drink mix. Nerush is the perfect option for health conscious individuals who are on-the-go.

Interush Media, LLC, announces the release of the new nutritious protein
Interush Media, LLC, announces the release of the new nutritious protein
Nerush comes in two delicious flavors and delivers 17 or 18 grams of whey protein, as well as vitamins and nutrients in one quick, easy packet, and only 110 or 180 calories per serving. Nerush is available in two flavors, a sweet and tangy berry smoothie, or as a smooth and creamy vanilla shake. Packaged in convenient single-serving packets, Nerush is simply mixed with cold water to provide a fast and healthy drink, any time or place.

To achieve excellent results our bodies need a lot of protein power and high-quality nutrients, throughout the day so that we can keep up with our ever-changing worlds. “High quality protein, like that found in Nerush, supports our brain, body and muscles, and helps to provide hours of energy,” said health and nutrition expert, Dr. Chris Meleltis. “It also contains essential vitamins and minerals like vitamin B6, B12, and C, magnesium and chromium to help keep us going. Nerush even includes garcinia cambogia, an amazing botanical element that could potentially reduce appetites by inhibiting a fat enzyme in our bodies called citrate lyase.”

With Nerush, your mind and body are well-fueled to thrive in the classroom, the office, on the work-site, in the gym; anywhere and everywhere life takes us. Simply mix, shake and enjoy!

“Nerush not only tastes great, it is a comprehensive solution to getting your essential nutrients on a daily basis,” said Martin Matthews, CEO of Interush Media. “The vitamins, amino acids, and minerals delivered in every delicious Nerush drink helps to ensure your mind and body consume all the nourishment they require for optimal performance, without any extra calories you don’t want.”

Nerush was formulated by an American health and nutrition expert, and is produced at a pharmaceutical-grade facility in the USA. For more information visit:

Nerush is an exclusive iHealthScience product of Interush Media, LLC, of Irvine, California USA.

For more information about Nerush and for convenient online ordering, please visit Interush and the Interush logo are registered trademarks of Interush Technology, Ltd., a member of the Interush group of companies, registered in the United States and other countries. Nerush is a trademark of Interush Technology, Ltd.

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Source: Interush

Written by asiafreshnews

May 5, 2015 at 12:04 pm

Posted in Food/Beverages

PEDIGREE(R) Brand Aims to ‘Feed The Good’ In Dogs Around the World

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— New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place
BRUSSELS, April 30, 2015 /PRNewswire/ — We live in incredibly complex times. Twenty-four hours a day, seven days a week, the human race literally races from one activity to the next. But no matter what corner of the world you call home, there’s one friend who can always help us instantaneously reconnect with the simple things in life – whether through a slobbery kiss, a simple tail wag or an excited bark – dogs. And today, our furry friends will take their rightful place in the spotlight as PEDIGREE® Brand launches a new global marketing campaign called ‘Feed the Good.’

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Created by BBDO, ‘Feed the Good’ is PEDIGREE’s first global campaign in years and is based on the simple, yet universal insight that dogs bring out the good in people as their innocence helps us reconnect with our own. “Studies attest how the companionship of animals transforms and improves people’s lives,” said Leonid Sudakov, Chief Marketing Officer, Global Petcare, Mars, Inc. “By nourishing the loveable innocence in every dog, PEDIGREE helps feed the good they bring to the world.”

Feeding the Good Around the World

PEDIGREE will roll out ‘Feed the Good’ creative, as well as other integrated marketing elements beginning in Australia, Brazil, New Zealand and the U.S., with additional markets slated for later in the year and 2016. The global insight will fuel all of the ‘Feed the Good’ executions, but the creative content is contextually relevant for the markets where it will be featured.

Above and beyond television, print and online advertisements, the campaign will feature various additional integrated marketing efforts including in-store displays, social media, consumer promotions and public relations. In some markets, like New Zealand, the campaign will be supported with world-class digital solutions developed in collaboration with companies like Google.

A ‘Good Fight’ in Australia

The first television commercial in the ‘Feed the Good’ campaign will begin airing on May 4 in Australia. Titled ‘Good Fight,’ the spot opens on several young adults on a street corner who are poised to fight. Just as it’s about to get really heated, one of them notices a loose dog in the middle of a busy street with a despondent owner on the far sidewalk. Suddenly the men forget about their issues and sprint to help protect the dog. The relieved owner joins the two men who saved his dog to thank them – the fight long forgotten.

‘First Days Out’ in Brazil

‘Feed the Good’ launches in Brazil via an online documentary film that follows the real-life journey of two ex-cons – Joey and Matt – who each adopt dogs upon their release from prison. The emotional three-minute video, called ‘First Days Out’ profiles all of the good that comes from these unlikely pairs, including new opportunities, blossoming friendships and mended fences. In addition to the documentary, PEDIGREE will release a 30 second television commercial called ‘Dogs World’ in Brazil later in 2015.

PEDIGREE is the world’s largest dog food brand – in fact, the brand is the world’s sixth largest food brand. ”’Feed the Good’ is just the next chapter in our ongoing, global commitment to make the world a better place for dogs,” added Sudakov.

Follow ‘Feed the Good’ advertising on Twitter, Instagram and YouTube via #FeedtheGood.

About Mars Petcare

Mars Petcare is the world’s leading pet food and veterinary care business that strives to make A Better World for Pets® every day. Mars Petcare believes that pets make our lives better and that pet ownership brings joy and benefits which should be accessible to everyone. Mars Petcare has a total of 38 brands in our portfolio, including billion dollar brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, BANFIELD®, and IAMS®. Other leading brands include: CESAR®, NUTRO®, SHEBA®, DREAMIES®, KITEKAT®, CHAPPI®, CATSAN®, FROLIC®, PERFECT FIT®, GREENIES®, EUKANUBA and NATURA . Key specialty brands include: Mars Fishcare: API®, Aquarian®, Rena®, Pondcare®; Mars Horsecare: Winergy®, Spillers®, Buckeye® Equivite®; the WALTHAM Centre for Pet Nutrition®, a leading scientific authority on pet nutrition and wellbeing. Mars Petcare has more than 37,000 Associates worldwide.

About Mars, Incorporated:

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” — this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance. Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD Pet Hospital®, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA ® Coffee Roasterscoffee, THE BRIGHT TEA CO.® tea, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA®, WISDOM PANEL® and SERAMIS®.

For more information, please visit Follow us:,,

®/™ Trademarks ©Mars, Incorporated 2015. Other trademarks are property of their respective owners.

Source: Mars Petcare

Written by asiafreshnews

May 5, 2015 at 9:52 am

Posted in Food/Beverages

A Pop Culture Icon, Refreshed: Consumers Around The World Take The #PepsiChallenge To Redesign The Iconic Pepsi® Can

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— #PepsiChallenge Global Ambassador Nicola Formichetti Unites Creative Leaders for Worldwide Design-Led Challenge
PURCHASE, New York, April 15, 2015 /PRNewswire/ — #PEPSICHALLENGE – Pepsi® is putting creative control of its most iconic brand equity, the Pepsi can, in the hands of fans. As part of the 2015 #PepsiChallenge, consumers will have the extraordinary opportunity to re-envision the universally celebrated and recognized can with their own special designs and creative flair in the “Live For Now” Design Challenge.

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Led by #PepsiChallenge global ambassador and world-renowned fashion designer and creative director, Nicola Formichetti, the “Live for Now” Design Challenge will kick-off with a design concept from Formichetti, featuring his beloved Nicopanda emblem, that will serve as inspiration and lay the groundwork showcasing where consumers can go with their own submissions. A blank Pepsi can, with only the logo intact, allows consumers to re-imagine the facade of the Pepsi can, with the only limitations their own imagination.

“I find inspiration around me constantly, particularly by the borderless world of design. From fashion and architecture to products and brands, design can be found in many mediums and created by individuals of all talents,” said Formichetti. “The ‘Live for Now’ Design Challenge was a challenge I couldn’t wait to accept and I am excited to see what the world conceives of and shares back.”

Beginning today and continuing through May 13th, submissions from around the world will be accepted on, with one (1) winning designer offered a once-of-a-lifetime design experience at the PepsiCo Design & Innovation Center in New York City working alongside PepsiCo’s industry-leading design team.

Top submissions will be judged by Formichetti, PepsiCo’s Senior Vice President and Chief Design Officer Mauro Porcini and a hand-selected committee of design-world notables, including:

Marcelo Burlon, Creative Director
Lapo Elkann, Chairman and Co-Founder of Italia Independent
Karim Rashid, Award-Winning Designer
Franca Sozzani, Editor-in-Chief of Vogue Italia

“The new Pepsi Challenge is all about encouraging consumers around the world to step out of their comfort zone and accept a new challenge and opportunity. Design has long been a haven for those who dare to do differently, so we wanted one of our first global challenges to connect with this bold creative class directly,” said Kristin Patrick, Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands. “In a year of challenges, we have also turned the lens on ourselves to look at our brand differently. We’re turning over our most cherished piece of equity and our most visible piece of real estate – the facade of the Pepsi can – to consumers around the world to reimagine. We can’t wait to see the results.”

The “Live for Now” Design Challenge follows the Pepsi x Liter of Light “Ignite the Light” Tour where Formichetti challenged creative colleagues around the world to design art installations inspired by light. An international journey of creative, large-scale, mixed media art installations, the “Ignite the Light” Tour brings attention to communities that lack electricity and basic lighting solutions through the Pepsi global partnership with Liter of Light. Every time consumers around the world use the #PepsiChallenge hash tag on public Instagram, Facebook, Twitter or YouTube profiles, Pepsi will donate $1 to Liter of Light to help bring environmentally-friendly, inexpensive and easy to make lights to those around the world who need it most.

With a launch that marked #PepsiChallenge as the #1 Twitter trending topic worldwide, and engagements by and with Pepsi global brand ambassadors and international luminaries, fashion houses and sports celebrities alike, the Pepsi Challenge continues throughout 2015 with additional global and local challenges designed to galvanize consumers around the world to live life to the fullest and make every moment – big or small – epic. Challenges are issued on Pepsi social channels, and via global and local ambassadors. Visit and all Pepsi social channels around the world for more information and challenge details. Complete rules and eligibility requirements for the “Live for Now” Design Challenge are available on

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

Source: PepsiCo

Written by asiafreshnews

April 16, 2015 at 3:23 pm

Posted in Food/Beverages

Martell Cognac Celebrates 300th Anniversary With the Announcement of Diane Kruger as the Brand’s Ambassador

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PARIS, April 15, 2015 /PRNewswire/ — Hollywood actress and self-confessed Francophile Diane Kruger has today been announced as Martell Cognac’s Ambassador for the brand’s 300th anniversary this year.

To view the Multimedia News Release, please click:

The Martell House was founded in 1715 at the height of French Art de Vivre, a period of time in which gastronomy, tasting and craftsmanship were all celebrated. As the very oldest of the great cognac houses, Martell intends to pay tribute to French Art de Vivre through a range of initiatives in 2015.

Celebrations for the Tricentenaire will be led by Diane Kruger who personifies the very essence of modern-day French Art de Vivre, elegance and style. Having developed an enduring connection with France through her love of acting – which was born and nurtured in the country – she crafted her art at the Cours Florent, one of France’s most prestigious private drama schools.

In her role as Ambassador, Diane will be spearheading the ‘Martell France300’ project to identify 300 ‘ones to watch’ around the world whose combined cultural contribution across gastronomy, art, fashion, mixology and entertainment epitomise French Art de Vivre in the 21st Century.

In a venture designed to replicate the desires of Louis XIV 300 years ago – when he gathered the nation’s most celebrated artists and culturally exciting figures at the court of Versailles – in 2015 the oldest of the great cognac houses, Martell, in partnership with the oldest French lifestyle magazine, L’Officiel, are embarking on a project to identify today’s equivalents. The project will be run in collaboration with Martell and the editorial experts at L’Officiel, with Diane lending her knowledge and experience of the impact of French culture worldwide to the ambitious venture.

Diane Kruger said of the Martell France300 project: “Although I still consider Paris my home, I spend a lot of time on the road and am pleased to see how the French Art de Vivre lifestyle is truly permeating contemporary society on an international scale. I’ve spent much of my life living here in Paris so it’s a huge honour to be asked to join the Martell France300 project. We’re looking to find 300 talented people, all of whom will have to demonstrate exceptional talent and ambition in their field, as well as being bastions for the modern French Art de Vivre lifestyle. I think this initiative in recognition of emerging French talent, is the perfect way for Martell Cognac to celebrate their 300th anniversary this year… and I’m delighted to be a part of it.”

Newly released images from a stunning new shoot shot by Mary McCartney picture Diane in Le Grand Trianon at the Palace of Versailles, to celebrate her appointment to the project.

The complete Martell France300 list will be announced in June 2015.

In addition to the appointment of Diane, Martell is also proud to announce a series of celebrations all around the world.

Philippe Guettat, CEO and Chairman of Martell, commented: “There is much to celebrate in this hugely exciting year for Martell. From the Martell France300 project, to the incredible celebration we have to come at the Palace of Versailles, this is going to be an enormously exciting year for the brand. I’m also honoured to work with an incredible talent like Diane Kruger as our Ambassador, who personifies so many of the Martell brand values in her sophistication and style. It is not very often you get to be part of such a momentous moment in a brand’s history and I’m immensely proud to be a part of it.”


Source: Martell

Written by asiafreshnews

April 16, 2015 at 2:54 pm

Posted in Food/Beverages

PepsiCo Signs Memorandum of Understanding with Vietnam’s Department of Agriculture and Rural Development and the Phivang Collaboration of Farmers to Introduce a Sustainable Contract Farming Model in Vietnam

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-The tripartite agreement on contract farming is the first-of-its kind in Vietnam

HO CHI MINH CITY, Vietnam, Oct. 7, 2014 /PRNewswire/ — PepsiCo Foods Vietnam Company (PFVC) announced today that it has signed a first-of-its-kind Memorandum of Understanding (MOU) with the Department of Agriculture and Rural Development (DARD) and the Phivang Collaboration of Farmers in Vietnam to introduce a sustainable contract potato farming model into Vietnam. The agreement will benefit around 50 small-scale farmers in Lam Dong Province, Vietnam.

As part of the MOU, PFVC will agree a fixed price for the purchase of potatoes from Phivang Collaboration of Farmers at the start of each growing season.  This gives assurances to farmers that they have a buyer for their potatoes and at a price that is not subject to market fluctuations.  DARD will provide financial assistance to members of the co-operative to purchase seeds and other inputs for the growing season.  Finally, the Phivang Collaboration of Farmers will unite farmers to negotiate a secure and stable contract with PepsiCo and provide a forum for farmers to exchange growing techniques.

In addition, PFVC will provide technical agronomy support to the farmers through sharing best practice on techniques to improve yields, save water and promote sustainable agriculture.  PFVC has a proven track record of assisting farmers in Vietnam to make their crop cycles more productive.  Between 2011 and 2014, PFVC provided agronomy support to their farmers that enabled them to nearly double their average yields.

“PepsiCo is one of the world’s largest agricultural enterprises. Annually we source more than four million tons of potatoes from thousands of local farmers across the globe, and our success depends on securing sustainable supply chains for our key raw materials,” said Huy Nguyen Duc, General Manager, PepsiCo Foods Vietnam Company.  “Along with our partners, DARD and the Phivang Collaboration of Farmers, we want to use our combined experience and know-how to work with potato farmers in Vietnam and to play a positive role in the success of sustainable contract farming across Vietnam.”

“The Department for Agriculture and Rural Development believes that this agreement is mutually beneficial to all parties.  Phivang farmers are guaranteed a fair price that isn’t subject to market fluctuations for their crop and PepsiCo will receive a stable supply of potatoes,” said Mr Chau, Deputy Director of the Department of Agriculture and Rural Development.  “Our plan is to replicate this model throughout Lam Dong province to ensure sustainable production of potatoes, and other vegetables, and to provide security to farmers against market price fluctuations.”

PepsiCo is committed to investing in a healthier future for people and our planet, including respecting, supporting and investing in the local communities where the company operates. PepsiCo calls this commitment “Performance with Purpose.”

PepsiCo is an active member of the World Economic Forum’s ‘Grow Asia’ initiative and the ‘New Vision for Agriculture’. ‘Grow Asia’ is a multi-stakeholder initiative that promotes inclusive and sustainable agricultural growth, especially focusing on smallholder farmer development, food security, and environmental sustainability of agriculture. PFVC leads the fruit and vegetable working group of ‘Grow Asia’ in Vietnam. Through this group, PFVC has been able to introduce their farmers to best practices in sustainably improving crop yields and the quality of their potatoes.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information,


Ben Eavis
Office: +65-6361-9212

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Written by asiafreshnews

October 8, 2014 at 5:30 pm

Different facets of Transformed Tokyo’s Akihabara District

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-The new market reflects the seamless integration of the traditional and the modern

TOKYO /PRNewswire/ — Akihabara Electric Town, with its endless variety of electric appliances and its colorful anime signboards, has become the unique and dynamic business center that is a must-see stop for every visitor in Tokyo. The area has come a long way from its previous incarnation as a street market under the elevated railway tracks mainly selling radio parts. These days, tourists and visitors alternately know Akihabara as the world-renowned Electric Town, the center and source of Otaku culture and the home base of the Japanese idol girl group AKB48. However, most visitors are not yet familiar with Akihabara’s “handicraft street”, which seeks to create new value from the area’s traditional culture.

Above: 2k540; Lower left: Leather shop (b3Labo) inside 2k540; Lower right: CAFE&Japanese liquor (N3331) inside mAAch ecute KANDA MANSEIBASHI
Above: 2k540; Lower left: Leather shop (b3Labo) inside 2k540; Lower right: CAFE&Japanese liquor (N3331) inside mAAch ecute KANDA MANSEIBASHI

The handicraft market “2k540” born under the elevated railway tracks

“2k540” is located underthe elevated railway tracks between the JR Akihabara and Okachimachi stations, about a 6-minute walk from the Akihabara station. The name“2k540” originates from Japanese railway terminology designating the area and stands for the distance from Tokyo Station.

The district has a long history of handicraft making, having been well known as a burgeoning center for craftsmen and artisan culture since the Edo period (1603-1867). It is now home to many handicraft artisans producing leather products and jewelry. Officially known as “2k540 AKI-OKA ARTISAN”, you can experience a new Akihabara that combines tradition and novelty.

“2k540” provides a feel of the good old ages of Akihabara, encompassing close to 50 workshops and craft shops that provide accessories, leather, clothing, stationery, and household products. Various art exhibitions and interactive events are held every month including handmade workshops instructed by craftsmen. Visitors make new and different discoveries each time they return.

“mAAch ecute KANDA MANSEIBASHI” —  modern shops are lined up along the red-brick viaduct

On one side of Kanda river is the bustling Akihabara district and on the other, the “mAAch ecute KANDA MANSEIBASHI” with its red-brick viaduct and the continuous line of archway doors stretching out along the river. Visitors can not only stroll through the uniquely designed shops in the “retro” viaduct, but also take a break with a cup of coffee in the cafe as they watch the trains speeding by through the glass windows. The power of both integration and creativity enables “mAAch ecute KANDA MANSEIBASHI” to become an exquisite “retro” venue, which were fully renovated to deliver its rich appearance.

Similar to “Haji Lane” in Singapore and “Tianzifang” in Shanghai, “2k540” and “mAAch ecute KANDA MANSEIBASHI” are Tokyo landmarks. Tourists visiting Tokyo will not want to miss the newly transformed Akihabara.

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Source: East Japan Railway Company

Written by asiafreshnews

August 5, 2014 at 10:39 am

National Food Institute Promotes Thai Cuisine and Ingredients as part of ‘Kitchen of the World’ Campaign; 2nd Thailand Culinary World Challenge, Aug1-3 Central Chidlom BKK Thailand

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BANGKOK /PRNewswire/ — The National Food Institute (NFI) under the Ministry of Industry is to hold the 2nd Thailand Culinary World Challenge 2014. The winner will receive the H.R.H. Princess Maha Chakri Sirindhorn trophy and $17,500 in prize money. The competition is sponsored by Bangkok Bank, Central Chidlom, Foodstylist magazine, the Thai Chef’s Association and associated organizations. The competition is aimed at promoting the use of Thai ingredients in the preparation of Thai and international dishes. So far, chefs from more than 10 countries have signed up for the competition.

National Food Institute promotes Thai Cuisine and ingredients as part of 'Kitchen of the World' campaign; 2nd Thailand Culinary World Challenge, Aug1-3 Central Chidlom BKK Thailand
National Food Institute promotes Thai Cuisine and ingredients as part of ‘Kitchen of the World’ campaign; 2nd Thailand Culinary World Challenge, Aug1-3 Central Chidlom BKK Thailand

The contest is one of the activities aimed at promoting the development of Thailand’s food industry, in line with efforts to make Thailand the ‘Kitchen of the World’. Members of the general public are invited to join the event, take part in various activities and taste a wide variety of foods made by standards-compliant food producers. Highlights will include 60 menu items — all of which will cost only 60 baht each — created by renowned chefs. The proceeds of the food sales will go to the Ramathibodi Foundation under the Royal Patronage of H.R.H. Princess Maha Chakri Sirindhorn. There will also be an exhibition of 60 innovative food items inspired by Thai folk wisdom and a cooking showcase under the project ‘Thailand Food Forward’ by National food Institute. The competition will be held from 3pm to 9pm on August 1-3, 2014, Central Chidlom’s Morakot Parking Lot.

For more information, please contact:

Tel. +662-770-8899

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Source: The National Food Institute (NFI)

Written by asiafreshnews

August 4, 2014 at 12:53 pm

Posted in Food/Beverages

Frost & Sullivan: Focus on Product Differentiation and Innovation Will Sustain Alcohol Ingredients Market

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— Decline in alcohol consumption in more mature markets like Europe offset by growing demand from developing economies

LONDON /PRNewswire/ — The global alcohol ingredients market, which covers flavours, colours and other ingredients for beers, spirits and wines, is expected to see steady growth despite the dominance of a few companies. While flavours remain the biggest segment in the market, strong growth is projected in the “other ingredients” segment due to booming demand for yeast and enzymes.

Geographically, focus is expected to increase on developing regions such as Asia-Pacific, where consumer spending on alcohol is rising. Understanding the traditional and cultural tastes and preferences of consumers in these regions will be crucial to take full advantage of this trend.

New analysis from Frost & Sullivan, Analysis of the Global Alcohol Ingredients Market, finds that the market earned revenues of $989.2 million in 2013 and estimates this to reach $1.18 billion in 2019. While Western markets – Europe in particular – are the largest consumers, the strongest growth potential is presented by emerging markets such as Asia-PacificSouth Africa and Latin America. Spirits have the largest market share of alcohol beverage ingredients, mainly driven by the extensive use of flavours.

“As innovation is a key success factor in the alcohol beverage industry, new product development is likely to gain pace in the ingredients space,” said Frost & Sullivan Chemicals, Materials & Food Industry Analyst Tosin Jack. “Brand image and customer loyalty will also drive growth, with consumers embracing authenticity and sticking to products they know best.”

However, the decline in alcohol consumption in developed regions reduces the incentives for manufacturers to invest in production, thus, stifling innovation and restraining alcohol ingredients market growth. Campaigns launched to tackle alcoholism also hamper market expansion. Further, price volatility and limited availability of raw materials to manufacture alcohol ingredients are challenging market participants.

“Within this scenario, finding ways to add value to the alcohol ingredients on offer, and providing robust technical support, will be of utmost importance,” noted Ms Jack. “For companies with a global presence, consolidating with regional and smaller companies that have substantial knowledge of the local market will allow them to tailor alcoholic beverage production to suit varying regional and local tastes.”

For more information on this study, please email Julia Nikishkina, Corporate Communications,

Analysis of the Global Alcohol Ingredients Market is part of the Food and Beverage Ingredients( Growth Partnership Service program. Frost & Sullivan’s related studies include: North American Plant Health Improvement Agents (PHIA) Market, Global Food and Beverage Processing Support Market, and Global Dairy Ingredients Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

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Analysis of the Global Alcohol Ingredients Market

Julia Nikishkina
Corporate Communications – Europe
P: +7 (499) 213 0156
LinkedIn: Future of Chemicals – A Frost & Sullivan Forum



Source: Frost & Sullivan

Written by asiafreshnews

July 22, 2014 at 12:37 pm

Roger Federer Opens LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch “Top of Europe” and Plays Tennis Show Match with Ski Racer Lindsey Vonn

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KILCHBERG, Switzerland/PRNewswire/ — Chocoladefabriken Lindt & Sprungli (Schweiz) AG and Jungfrau Railway Holding AG are teaming up. LINDT is making a trip on the Jungfrau Railway, 3,454 meters above sea level, into a sweet experience with Swiss Chocolate Heaven. The themed chocolate shop was officially opened today by none other than LINDT brand ambassador Roger Federer. The highlight was a tennis exhibition match between him and ski racing star Lindsey Vonn on the Aletsch Glacier overlooking the Sphinx.

Chocoladefabriken Lindt & Sprungli (Schweiz) AG today celebrated the official opening of LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch “Top of Europe,” 3,454 meters above sea level, together with the Jungfrau Railway and LINDT brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest LINDT chocolate, and the adjacent Master Chocolatiers parlor gives visitors a fascinating insight into how chocolate is made.

To view the Multimedia News Release, please click:

Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprungli, commented: “With the themed chocolate shop at the Jungfraujoch, we have positioned our brand at a lofty height. Our aim is to introduce tourists from abroad to our LINDT chocolate up there.” And Urs Kessler, CEO of the Jungfrau Railway, agrees: “SWISS CHOCOLATE HEAVEN is a perfect addition to our existing services, and provides attractive added value for our visitors.”

However, the highlight of the official opening was the tennis exhibition match between LINDT brand ambassador and tennis champion Roger Federer and American ski racer Lindsey Vonn, which was played on the Aletsch Glacier against the backdrop of the Alps. Roger Federer said: “I never cease to be amazed by the great ideas LINDT comes up with. Today on the Jungfraujoch was a real highlight for me.”

Photo and film material from the event is available at 6pm on:
Twitter: #chocolateheaven

About Lindt & Sprungli:  Lindt & Sprungli is the worldwide leader in the premium chocolate segment and was founded more than 165 years ago in Zurich. Lindt & Sprungli quality chocolate is manufactured in eight own production facilities in Europe and the US and is sold by 20 own subsidiaries as well as a widespread network of independent distributors around the world. The Lindt & Sprungli Group employs around 9000 people and achieved sales of 2.88 billion Swiss francs in 2013.

About Jungfrau Railway Holding AG: The Jungfrau Railway Group is the largest mountain railway company inSwitzerland. Its main activity is the operation of excursion railways and winter sports facilities in the Jungfrau region. The most profitable segment is the trip to the Jungfraujoch – Top of Europe, situated 3,454 meters above sea level, within the UNESCO World Heritage Site Swiss Alps Jungfrau-Aletsch. The Jungfraujoch is an especially popular destination for Asian guests, and in 2013, it attracted over 800,000 visitors for the second time in a row.

Lindt & Sprungli media contact:
Nina Keller
Tel.: +41-78-718-93-33

Jungfraubahnen media contact:
Patrizia Pulfer
Tel.: +41-79-222-53-10


Source: Lindt & Sprungli

Written by asiafreshnews

July 18, 2014 at 2:08 pm

Posted in Food/Beverages, Sports