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Cole Haan Unveils New Tokyo Flagship

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Cole Haan Opens new retail location in the Ginza District

TOKYO/PRNewswire/ — Cole Haan, the iconic American lifestyle accessories brand and retailer, today announces the opening of Cole Haan Ginza, a new retail location in the heart of Ginza, Tokyo’s premier shopping district. The 2,000-square-foot store marks the first for the brand and its global lifestyle concept, a new Cole Haan retail prototype.

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“This store marks the new face of Cole Haan in its retail stores and will be the basis for our expansion intoChina, Korea and the rest of the Asia Pacific region,” said Jack Boys, CEO of Cole Haan. “It represents an outstanding blend of tradition and modernity, with distinct presentations to both our female and male consumers.”

The acclaimed architecture firm, Anderson Architects in New York led the design of the ground-floor store, in partnership with local architects, Garde Co., Ltd. Working together, under the direction of Cole Haan VP Creative Director Andy Gray, the team created a space to showcase the Cole Haan brand and its products.

Ross Anderson commented on his firm’s work, saying, “The Cole Haan brand is taking on new meaning and relevance as the company creates new products and expands to new territories. We wanted to help celebrate this with an indigo tile ‘shell’ that is distinctive, striking and memorable. Inside, each room is a chapter in the story, with materials telegraphing aspects of a domestic world that contains useful well-made goods designed for useful, well-purposed lives of substance.”

In addition to the full Cole Haan lifestyle collection — footwear, small leather goods, outerwear, sunglasses, jewelry, and other items — the Ginza flagship will carry the debut Fall 2014 Women’s Handbag Collection as well as exclusive men’s and women’s footwear.

Greg Dinges, President of Cole Haan Japan, said, “We are very excited that Ginza in Tokyo will be the site of our first global flagship store for the modern Cole Haan. Our brand has a great 20 year heritage in Japan and we’re elated to open this new chapter in our history. We are confident that the Japanese consumer will love the new store, the casually elegant environment and our expanded and updated product offering for men and women.”

Located at 3-4-12, Ginza, Chuo-ku, Tokyo, 104-0061, Japan. Hours of operation will be open from Monday-Sunday 11:00-20:00, and the phone number is +81 (3) 6228-7417. Visit to learn more about Cole Haan Ginza.

About Cole Haan:

Cole Haan LLC, with its Global Creative Center in New York City, is an iconic American lifestyle accessories brand and retailer of premium men’s and women’s footwear and bags, outerwear, eyewear and accessories with a commitment to craftsmanship, timeless style and design innovation. For more information, visit and follow @ColeHaan.

For more information, US PR contact:

Japan PR contact:

Kimry Blackwelder, Cole Haan

Shie Sato, Cole Haan Japan

Phone: +1 (212) 763-3060

Phone: +81 (3) 3470-7704




Source: Cole Haan

Written by asiafreshnews

June 20, 2014 at 5:55 pm

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One Direction Singing Toothbrushes Launch Worldwide Excluding North America

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Brush Buddies expands Singing Toothbrush category with chart-topping music group.
FONTANA, Calif. /PRNewswire/ — Brush Buddies, the world’s leading brand of licensed manual toothbrushes, and Global Merchandising Services, a leader in international music merchandising, announced today that One Direction is the newest artist to be featured on the wildly successful line of Brush Buddies Singing Toothbrushes. The announcement was made today by Anish Patel, Chief Executive Officer of Brush Buddies, and Barry Drinkwater, Founder and Owner of Global Merchandising Services, Ltd.
Brush Buddies created the Singing Toothbrush category during the summer of 2011 with their launch of two products that each featured two hit songs by Justin Bieber. Brush Buddies expanded the category with new products in 2012 featuring new songs by Justin Bieber and new artists Lady Gaga and LMFAO.
“We are thrilled to announce One Direction as the second music group in our portfolio and are particularly excited about launching in their home countries of the UK and Ireland,” states Patel. “Our products have become known for representing artists in their unique style and our packaging allows consumers to play the two songs on each brush while maintaining the product in a safe hygienic shell while in-pack.”
Brush Buddies is one of three licensee’s of One Direction in the Oral Care category. Brush Buddies acquired the worldwide license, excluding North America, to produce singing toothbrushes utilizing the name, likeness and music of One Direction.
One Direction is comprised of members Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson and Zayn Malik, who were put together after auditioning for The X Factor UK in 2010. Their debut album, Up All Night, has reached #1 in 16 countries, selling more than 3 million albums, 8 million singles and 1 million DVD’s worldwide. The group has also amassed nearly seven million followers on Twitter and 10 million Likes on Facebook.
About Brush Buddies and Global Merchandising Services
Contact: Jessica Reza, Director of Consumer Products
Phone: +1-877-274-8358 ext. 120
Contact: Jeff Mellin, Director of Marketing
Phone: +1-877-274-8358 ext. 119
Source: Brush Buddies

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December 13, 2012 at 11:07 am

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UN Kicks Off Global Youth Forum in Bali, Indonesia: 2,000 Youth Delegates Empowered to Re-Set Priorities for the UN

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Introduces the mPowering Mobile Platform™: Five-Year Initiative Brings Together Youth, Music and Mobile Technology to Drive 100 Million Actions
A-list Global Artists Avicii and Agnes Monica to Perform, Timbaland Named First-Ever Producer-In-Residence For the mPowering Mobile Platform
BALI, Indonesia/PRNewswire/ — United Nations — Today 2,000 young people representing over 126 nations joined forces with global artists, nonprofits, corporate and government leaders, to debut the mPowering Mobile Platform, a first-ever, entertainment-driven program empowering youth with information and access to education, job and health resources, delivered directly through their mobile phones. The announcement was made at the start of the ICPD Global Youth Forum where thousands of youth will participate in person, online and through social media to influence the UN agenda on health and reproductive rights, education, employment and civic participation. Timbaland, the platform’s first-ever Producer-In-Residence, Avicii, and Agnes Monica (a.k.a., AGNEZ MO), will be on-site to support the conference and perform on December 6th to close the 3-day event.
Young people, who constitute 43% of the world’s population of 7 billion and growing, (in some countries, such as Brazil, Nigeria and Tanzania, the number is as high as 60%) face the greatest challenge in a fast changing world. Yet they can be an innovative source of solutions to these challenges — if engaged and motivated.
The mPoweringMobile Platform recognizes this potential by harnessing the power of music to captivate and inspire today’s young people to take action alongside organizations that specifically work to improve global issues.
“Today’s young people are not only the leaders of our future, they are our leaders today,” said Kwabena Osei-Danquah, Executive Coordinator for ICPD Beyond 2014. “Our world nurtures so many talented, creative, educated people. We have never been so well equipped and interconnected to respond to global challenges. We are truly part of a global community, where actions taken in one country or region can have an immediate impact on other parts of the world.”
To join the initiative, youth will download a free mobile application through which they will connect with their peers around the world, share their stories, stream exclusive songs by participating artists and producers-in-residence, discover information on the issues most important to them, and explore a database of non-profit organizations in their regions to seek help or to volunteer anywhere in the world. Over the next five years, the campaign will feature hundreds of artists at more than 40 events around the world, and will also feature a Mobile Recording Studio bus, where musical content will be created by global artists and integrated into an app in real-time.
“With youth delegates gathering from around the world at the Global Youth Forum, we’ll collect priceless feedback necessary to create the mobile legacy that is the mPowering Mobile Platform,” said Jeff Martin, CEO and co-founder of Tribal Brands. “It’s the voices of these young leaders amplified that will drive real-world change, one action at a time.”
The mPowering Mobile Platform will be officially launched on February 8th, 2013 during Grammy Week in Los Angeles. For more information on Twitter.
About ICPD Beyond 2014
ICPD Beyond 2014 is a mandated review of the Programme of Action that was agreed by the United Nations member states who attended the International Conference on Population and Development (ICPD) in 1994. The ICPD was a watershed event that made clearly evidenced Iinks between population dynamics and human rights and placed the empowerment of women and young people at the heart of the global development agenda. The ICPD review process will assess progress, gaps and new challenges in achieving the goals of the Programme of Action through process which engage all stakeholders including governments, civil society and youth. For more information about ICPD Beyond 2014 visit, for information specifically related to the ICPD Global Youth Forum visit
About Avicii
Beginning his career at 18, Avicii has had greater success at 22 than most could hope for in a lifetime. With chart-toppers such as Seek Bromance, My Feelings For You, Fade into Darkness, Silhouettes, and LE7ELS, Avicii has since 2008 risen from bedroom music-maker to international superstar. Kicking 2012 off with his unique ‘House for Hunger’ tour, Avicii and his manager Ash Pournouri personally donated $1M to the organization ‘Feeding America,’ by doing a not-for-profit 27-stop tour in the U.S. Additional information about Avicii can be found at:
About Timbaland
For more than 20 years, Timothy “Timbaland” Mosley’s innovative sound has redefined how the world experiences music. As the most sought after producer with multi-platinum collaborations with hundreds of artists including Justin Timberlake, Elton John, Keith Urban, Missy Elliott, Madonna, and Jay-Z, Timbaland is the number one producer in the world. Acclaimed as Billboard Magazine’s Song Writer of the Decade (2011) and multi-Grammy Award winner, Timbaland is a global icon surpassing time and genre.
About Agnes Monica (a.k.a., AGNEZ MO)
After rising to stardom at the age of 6, Indonesian singer Agnes Monica (a.k.a., AGNEZ MO) has made a name for herself as an award-winning, multi-platinum singer and highly acclaimed actress. With eight albums and commercial success throughout the globe, Agnes awards include: 10 Anugerah Musik Indonesia Awards, seven Panasonic Awards, four MTV Indonesia Awards, three Indonesia Kid’s Choice Awards, and seven JpopAsia International Music Awards.
As the face of Olay for Southeast Asia, and the spokesperson for Honda in the region, Agnes’ branded slogan, “Dream, Believe, and Make it Happen” became the campaign for the US Embassy’s 2011 cultural conference. Agnes is an ambassador of MTV EXIT to combat human trafficking, the regional icon for Anti-Drugs Movement appointed by DEA and IDEC Far East Region, and was recently appointed as the ambassador of Intellectual Property Rights 2012 by Ministry of Justice and Human Rights Indonesia.
Agnes broke into the international music scene through collaborations ranging from American R&B Singer Keith Martin to Latin heartthrob Christian Chavez, recently recorded a duet with Grammy Award winner, Michael Bolton, and is in the process of working on an English studio album with Timbaland and other renowned producers/collaborators.
North America: Tyler Spalding, Tel.: +1.202.412.8808, Email:
Asia: Arie Rukmantara, Tel.: +62 21 721 59000, Email:
Europe: Virginie Serre, Tel.: +33 15 66 97 500, Email:
South America: Agustina Mikulka, Tel. +54 11 4315-4020, Email:
Brazil: Giovana Lerda, Tel.: + 55 21 2507-7788. Email:
Tribal Brands:
North America: Jason Taylor, Tel.: +1.925.895.0090, Email:
Asia: Jette Speights, Tel.: +1.415.385.8829, Email:
Monique Idlett-Mosley, Tel.: +1.305.389.1082, Email:
Source: ICPD

Written by asiafreshnews

December 5, 2012 at 2:40 pm

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CNN Launches New Show ‘On China’ Hosted By Kristie Lu Stout

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‘On China’ premieres Wednesday October 17 at 5.30pm HKT and takes viewers inside the Chinese Communist Party, with insights from:

Hung Huang, influential Chinese media personality, respected publisher, blogger
Victor Gao, former official in the Chinese Foreign Ministry, English translator for Deng Xiaoping
John Pomfret, award-winning journalist and China commentator
Preview Video

HONG KONG, Oct. 16, 2012 significant leadership transition in decades, CNN today announces the launch of its first ever regular series focused on the country, the first by any international television news network. The new monthly show hosted by CNN correspondent and anchor Kristie Lu Stout provides viewers with a unique insider’s view of China from within its own borders.

CNN’s Kristie Lu Stout
Shot on location in Hong Kong at the historic Hullett House, in each 30-minute show Lu Stout sits down with thought and business leaders from within China’s borders for a roundtable discussion about what really drives this world power and economic giant.

With China’s leadership transition expected within a month, the first episode delves into the Chinese Communist Party, exploring how membership is obtained, factions within the party, the personality traits of China’s presumed next leader, and the impact of the ongoing Bo Xilai scandal. At the table helping to demystify the Chinese Communist Party is Hung Huang, a celebrated Chinese media personality and publisher brought up among China’s political elite, Victor Gao, a former official in the Chinese Foreign Ministry and English translator for Deng Xiaoping and John Pomfret, award-winning journalist and China commentator.

“The world is watching China more than ever and our new show delivers in-depth, intelligent insights on its economic, political and cultural drivers,” said Mike McCarthy, Senior Vice President, CNN International. “We’re proud to be the first international news network to dedicate a regular show to China, enabling viewers within China’s borders and around the world to better understand the country and its people.”

“China is a country of dramatic change, political intrigue, and dynamic economic growth,” added Kristie Lu Stout, CNN anchor/correspondent and host of’On China’. “I’ve been writing and reporting about China since the late 1990s, and the nation continues to fascinate me. I’m excited to host a regular discussion on current affairs and trends inside China.”

The November episode of’On China’looks at the growing strength of Chinese consumerism and in December, the show focuses on Chinese exploration.

Excerpts from the first episode of’On China’: Inside the Chinese Communist Party

Hung Huang, Chinese media personality, well-known publisher and blogger:

“With the advance of technology and the Internet I think that people know a lot more about the party than actually it was willing to let people know. And the party also knows, through the Internet and Weibo, a lot more about how people feel about the party than it probably wants to know. So I think, given that interaction happening, you’re pushing the party toward some kind of reform or game-changer.”

“The Chinese, some of us… kind of live with the idea that the Cultural Revolution is a thing of the past, that no one in China will be crazy enough to go the populist route. To recreate a political movement that turns the country upside down, so much suffering, so much unbelievable destruction of culture and wealth… but the Bo Xilai thing seem to have hit a very sensitive note in the Chinese memory and psyche to say that actually, people actually are thinking about taking that route – and that is really scary.”

“The young people, they are very independent-thinking, they are not particularly enamored, especially after 2008, with an American style political system. I think that chapter has definitely turned its page.”

Victor Gao, former official in the Chinese Foreign Ministry and English translator for Deng Xiaoping:

“Many people from outside of China tend to look at the Communist Party of China as a monolithic group of people. But in reality, it is not. First of all, personalities do matter. Secondly, these so-called political camps do exist. You have these people in higher positions, which belong to different traditions. You have different mentors, you have different associations.”

“If you look at China over the past 30 years in a dynamic way you are confident, you have the optimism; you have the hope that tomorrow China will be better than today because today China is better than yesterday.”

“I think that the Communist Party of China will remain the ruling party for many years – if not for many decades – to come. However, that doesn’t mean that there will be no increasing amount of democracy or democratic participation… It may not be the same as in the United States or in Britain or in European countries etc, it will be very much of Chinese characteristics and that will set China apart from other developed countries for decades to come.”

John Pomfret, award-winning journalist and China commentator:

“We’re entering a new period of uncharted waters, where China’s facing, going to face an enormous amount of challenges. Challenges from very charismatic and populist figures like Bo Xilai, challenges from the bottom up, for people demanding more predictability in their lives, a legal system that will protect their property, a good school for their kids, clean or at least trustable food for their children, clean air to breathe… I think politics will now be very important. And how new leadership deals with politics is going to be enormous.”

“It’s not simply a meritocracy. If your parents are Communist Party members and have a certain amount of connections to the center, chances are you are going to be in the party regardless of your… school studies.”

“The party understands now that the people… want to participate, but the party is struggling to give them a voice while at the same time maintaining total control.”

Airtimes for’On China’

First Episode: Inside the Chinese Communist Party
Wednesday, October 17 at 1730 HKT
Saturday, October 20 at 1230 HKT
Sunday, October 21 at 1930 HKT
Saturday, October 27 at 1930 HKT
Sunday, October 28 at 1230 HKT

Second Episode: Chinese Consumerism
*Note that from November onwards the show will air one hour later due to the time change in the U.S.
Wednesday, November 21 at 1830 HKT
Saturday, November 24 at 1330 HKT
Sunday, November 25 at 2130 HKT
Saturday, December 1 at 2130 HKT
Sunday, December 2 at 1330 HKT

Third Episode: Chinese Exploration
Wednesday, December 19 at 1830 HKT
Saturday, December 22 at 1330 HKT
Sunday, December 23 at 2130 HKT
Saturday, December 29 at 2130 HKT
Sunday, December 30 at 1330 HKT

Related Links:
Twitter: #CNNOnChina

CNN is the world’s leading global 24-hour news network and one of the world’s most respected and trusted sources for news and information. The CNN brand is available to two billion people via 18 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in more than 280 million households and hotel rooms in over 200 countries and territories worldwide, including over 44 million across the Asia Pacific region and online at

Get the latest social media updates from CNN at:

Follow Kristie Lu Stout at:

SOURCE CNN International

Written by asiafreshnews

October 17, 2012 at 3:13 pm

New Special Editions Added to The Holly Post, Hollywood, CA (, at TIFF

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TORONTO /PRNewswire/ — On September 6, 2012, The Hon. Jerry S. Grafstein, Q.C., Co-Founder and Chair, announced the official launch of The Holly Post (, Hollywood, California – a premier provider of Hollywood blog in-depth news, at the Toronto International Film Festival (TIFF). The Holly Post (, Hollywood, California, joins The Wellington Street Post (, Ottawa, Canada, and The Penn Ave Post (, Washington, D.C., in an expanding network of online 24/7 news sites.
On September 12th 2012, The Holly Post ( added two new feature editions, “Mansions” – stars’ homes, and “Trailers” – new movie releases. “The Holly Post continues,” said Grafstein, “to widen and deepen coverage of the Hollywood landscape.”
“This is a new kind of inside Hollywood news,” said Grafstein, “The Holly Post, like its sister publications, The Wellington Street Post and The Penn Ave Post, uses innovative technology to bring together the diversity of the blogosphere and social networks into coherent, timely and high-quality inside news coverage from Hollywood, California.” “Our goal is to keep fans, and Hollywood insiders alike, informed on the evolving Hollywood scene and beyond, on a timely basis from the inside out,” said Adam Miron, President. “The world is interested in Hollywood, awash with scintillating news. is a new instant resource to all facets of Hollywood and the movie industry in America and globally.”
The Holly Post is a blog news aggregator that curates hundreds of the top Hollywood blogs on the web.
Feature curation include special editions reflecting all aspects of the movie and TV scenes, divided into Movies, TV, Scandals, Politics, Business, Film Festivals, Fashion, Weddings, Babies, Pets, Lawsuits, Guilds and Unions, Awards, Charities. The site has in-depth 24/7 coverage of Hollywood, movie stars, players, dealmakers and new trailers.
The Holly Post is a new, quick, comprehensive news resource for fans, movie insiders, dealmakers and the general public.
Twitter: @thehollypost
For further information:
Co-Founder and Chair of the Board:
The Hon. Jerry S. Grafstein, Q.C., +1-416-369-4108
Co-Founder and President
Adam Miron, +1-613-986-2422
Source: The Holly Post

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September 19, 2012 at 11:54 am

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Perfect World to Launch Open Beta Testing for Martial Arts MMORPG “Return of the Condor Heroes” on September 20

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BEIJING /PRNewswire-Asia/ — Perfect World Co., Ltd. (NASDAQ: PWRD) (“Perfect World” or the “Company”), a leading online game developer and operator based in China, announced it will launch the open beta testing for its 2D turn-based martial arts MMORPG, “Return of the Condor Heroes,” on September 20, 2012.
“Return of the Condor Heroes” is Perfect World’s new MMORPG adapted from Louis Cha’s acclaimed martial arts novel of the same name. In a traditional 2D turn-based online gaming environment, the game adopts some advanced 3D technologies to render delicate visual effects and various fun options to players. Providing a refreshing gaming experience for fans of traditional 2D games, “Return of the Condor Heroes” introduces exciting features, including “Qinggong,” a gameplay that adopts a style of martial arts with gravity-defying moves, and a powerful pet system.
Mr. Michael Chi, Chairman and Co-CEO of Perfect World, commented, “I am very pleased to present ‘Return of the Condor Heroes’ to our players this fall. We have always committed ourselves to developing high-quality titles that incorporate the richness of Chinese culture. With this new self-developed, turn-based online game equipped with various creative features, we look forward to bringing more entertaining experiences for our global players and introducing them to the charm of Chinese culture.”
About Perfect World Co., Ltd. (
Perfect World Co., Ltd. (NASDAQ: PWRD) is a leading online game developer and operator based in China. Perfect World primarily develops online games based on proprietary game engines and game development platforms. Perfect World’s strong technology and creative game design capabilities, combined with extensive knowledge and experiences in the online game market, enable it to frequently and promptly introduce popular games designed to cater changing customer preferences and market trends. Perfect World’s current portfolio of self-developed online games includes massively multiplayer online role playing games (“MMORPGs”): “Perfect World,” “Legend of Martial Arts,” “Perfect World II,” “Zhu Xian,” “Chi Bi,” “Pocketpet Journey West,” “Battle of the Immortals,” “Fantasy Zhu Xian,” “Forsaken World,” “Dragon Excalibur” and “Empire of the Immortals;” an online casual game: “Hot Dance Party;” and a number of web games and social networking games. While a substantial portion of the revenues are generated in China, Perfect World operates its games in North America, Europe and Japan through its own subsidiaries. Perfect World’s games have also been licensed to leading game operators in a number of countries and regions in Asia, Latin America, Australia, New Zealand, and the Russian Federation and other Russian speaking territories. Perfect World intends to continue to explore new and innovative business models and is committed to maximizing shareholder value over time.
Safe Harbor Statements
This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, Perfect World’s limited operating history, its ability to develop and operate new games that are commercially successful, the growth of the online game market and the continuing market acceptance of its games and in-game items in China and elsewhere, its ability to protect intellectual property rights, its ability to respond to competitive pressure, its ability to maintain an effective system of internal control over financial reporting, changes of the regulatory environment in China, and economic slowdown in China and/or elsewhere. Further information regarding these and other risks is included in Perfect World’s filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.
For further information, please contact
Perfect World Co., Ltd.
Vivien Wang – Vice President, Investor Relations & Corporate Communications
Joanne Deng – Investor Relations Manager
Tel: +86-10-5780-5700
Fax: +86-10-5780-5713
Christensen Investor Relations
Patty Bruner
Tel: +1-480-614-3036
Fax: +1-480-614-3033
Teal Willingham
Tel: +86-10-5826-4988
Fax: +86-10-5826-4838
Source: Perfect World Co., Ltd.

Written by asiafreshnews

September 3, 2012 at 12:18 pm

Barneys New York And The Walt Disney Company Announce Holiday 2012 Campaign: Electric Holiday

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NEW YORK /PRNewswire-Asia/ — Barneys New York, the luxury specialty retailer, and The Walt Disney Company, the world’s leading entertainment company, announced today their collaboration on the 2012 Holiday campaign at Barneys New York retail venues: Electric Holiday. A multi-platform initiative infused with fashion and fantasy, Electric Holiday will merge the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday campaign to create a celebration of festive modern electric lights, music and fashion.

Barneys New York And The Walt Disney Company Announce Holiday 2012 Campaign: Electric Holiday
(Photo: )
(Logo: )
(Logo: )
Beginning in mid-November, the Barneys New York Madison Avenue windows will serve as the centerpiece of the Electric Holiday campaign in which an exclusive moving art short created by Disney artists, will be showcased amid a celebration of lights. Disney has also created a modern, three-dimensional electric light show that will encompass the Madison Avenue store entrance and showcase the moving art housed within the windows. To accompany the facade and moving art, Oscar®-winning composer Michael Giacchino is creating an original score of highly-charged music to bring the show to life.
The Electric Holiday program and the Madison Avenue flagship’s windows will be unveiled on November 14th Air France will be supporting the Holiday 2012 campaign with an integrated promotion and the Electric Holiday light show will feature innovative display technology, using Christie® MicroTiles®, from Christie Digital Systems USA, Inc.
“The legendary characters and world created by Disney live in the active mind and memory of virtually every citizen of the world,” said Mark Lee, Barneys New York CEO. “Barneys New York has been privileged to collaborate with Disney and its remarkable talents this holiday season on the Electric Holiday campaign, which places these iconic characters into the center of our fashion world.”
“In the tradition of legendary New York Holiday retail campaigns, Electric Holiday is a festive extravaganza that will delight people of all ages,” said Bob Chapek, president of Disney Consumer Products. “From the stunning visuals, to iconic Disney storytelling and unique merchandise assortment, this collaboration with the venerable Barney’s New York is a celebration worthy of the season.”
Electric Holiday is a fusion of some of the most creative minds, a collaboration comprised of the Barneys New York team under the direction of Creative Director Dennis Freedman and Disney veterans Luis Fernandez, senior vice president of global creative, Disney Consumer Products, and John Quinn, Disney character art director.
The Electric Holiday moving art will feature models inspired by Minnie Mouse and Mickey Mouse as well as other iconic Disney characters as they star in a fantasy Paris runway show, capturing the essence of the high-fashion world along with the electrically-charged colors and brilliant lights of the magical world of Disney. Minnie and Mickey are transported into a fantasy world where they are transformed from their traditional Disney form into dream-like fashion-forward runway models, and are joined on the Paris runway by five other models evocative of other iconic Disney personalities: Goofy, Daisy Duck, Snow White, Princess Tiana, and Cruella de Vil.
Each transformed Disney model is dressed in a one-of a-kind exclusive look created by some of the most influential fashion designers in the world, including: Nicholas Ghesquiere for Balenciaga, Oliver Rousteing for Balmain, Dolce & Gabbana, Alber Elbaz for Lanvin, Peter Copping for Nina Ricci, Proenza Schouler, and Rick Owens.
To fully bring the iconic Disney characters into the Barneys world, true fashion insiders will be featured within the moving art short, from designers featured in the fantasy runway show, to revered hair and make-up artists, photographers, respected journalists and editors, and the celebrities and notable guests that typically attend the high profile shows. The result depicts a unique, fantasy Paris show with all of the real-world elements of backstage, front-row and runway in illustrated form.
Barneys New York has worked to create a range of exclusive (XO), limited-edition holiday gift items, which will be available for a limited time only at Chelsea Passage on the ninth floor in Barneys’ Madison Avenue flagship location in New York, at select Barneys New York locations nationwide and The product assortment includes Disney’s highly collectible Vinylmation figures designed by Paul Smith and Diane von Furstenberg, Mickey Mouse ears designed by Rag & Bone and L’Wren Scott, and smaller items such as holiday ornaments, edible sweets, toys for children, and much more.
In the spirit of the holiday season, Barneys New York will donate 25% of sales from all Electric Holiday products to a charity in honor of their special collaboration.
Original and exclusive Electric Holiday artwork will be featured on special Barneys shopping bags available with all in-store and purchases during the holiday season.
About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer with flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. The Company also operates a highly successful online business at Founded as a men’s retailer in 1923 in downtown Manhattan it turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovative design talent. Barneys is famous for selling the most intriguing edit from the world’s top designers including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys’ signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Barneys’ innovative CO-OP was launched in 1985 and has since expanded into a freestanding store concept operating more than a dozen locations in eight states across the U.S. For more information about Barneys New York please visit and explore its luxury content site, The Window, for an insider’s look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.
About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Disney is a Dow 30 company and had annual revenues of about $40.9 billion in its last fiscal year.
Ever since Walt Disney founded his world-famous company in 1923, the name “Disney” has become synonymous with boundless creativity and an unbridled imagination that helped define the 20th century. Today, The Walt Disney Company and its affiliated companies remain faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. From television and movies, to theme parks, merchandise, virtual worlds and beyond, Disney delights consumers and guests everywhere with magical stories, beloved characters and unparalleled family entertainment and experiences.
AIR FRANCE, with its three regional subsidiaries, Brit Air, City Jet and Regional, operates 1,500 daily flights in France, Europe and worldwide. Its fleet comprises 387 aircraft in operation.
AIR FRANCE KLM, the result of a merger between AIR FRANCE and KLM in 2004, is one of the leading European air transport groups. Its main activities are the air transport of passengers and cargo as well as aircraft maintenance. In 2011, AIR FRANCE KLM carried 75.8 million passengers and 1.1 million tons of cargo. The group’s fleet comprises more 586 aircraft, including 173 regional aircraft operated by its partners Brit Air, City Jet, Regional and KLM Cityhopper. Its network covers 230 destinations in 113 countries from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol. The Flying Blue frequent flyer program is leader in Europe and has over 20 million members. AIR FRANCE and KLM currently operate from 12 U.S. gateways and provide service from 125 U.S. cities through joint venture partner Delta Air Lines. With their partners Delta Air Lines and Alitalia, AIR FRANCE and KLM operate the biggest transatlantic joint venture with more than 250 daily flights. AIR FRANCE and KLM are members of the SkyTeam alliance which has 16 member airlines, offering customers access to a global network of over 14,700 daily flights to 958 destinations in 173 countries.
For more information or to purchase tickets, visit, call 1-800-237-2747 or contact your travel professional. For deals and the latest information follow Air France on and Twitter @AirFranceUS.
Source: Barneys New York

Written by asiafreshnews

August 30, 2012 at 2:24 pm

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