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Camqueen of the Year, an Online Beauty Pageant with a Beautiful Twist

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2010-11-23 09:30
SINGAPORE, Nov. 23, 2010 /PRNewswire-Asia/ — The CAMQUEEN OF THE YEAR, crafted for YOU.C1000 of PT DJOJONEGORO C-1000 by THE CHING CHONG GROUP, was a contest where participants uploaded two photographs, one with no make-up and the other with make-up. The unique twist, unbeknownst to contestants before the grand announcement, was that they were being judged based on their ‘before’ picture for their natural beauty instead of their dolled-up version.

The contest has been a smash hit among Singaporean youth; it generated over 4.5 million page views, 400,000 votes via Facebook ‘likes’ and 200,000 unique visitors in just seven weeks (October 6 to November 22, 2010). The contest — where girls, hailing from Singapore to New Zealand and the United States, attempted to beautify themselves through make-up, choice camera angles and bright smiles — had clearly struck a chord with youths struggling to find an identity and external validation.

The winner of CAMQUEEN OF THE YEAR 2010, Tammy Tay, from Singapore, was unveiled on November 22. According to the judges, Tammy not only exemplifies the confidence of a modern-day woman, she is also street-smart and highly entrepreneurial. As the winner, she will receive a cash prize of SGD 5,000. The entry with the most votes, Catherine Chew Kai Lay, from Malaysia, is the People’s Choice and will receive a cash prize of SGD 1,000.

Visit for more information.

About PT Djojonegoro C-1000

Founded in 2003 by Mr. Husain and Mr. Pudjiono Djojonegoro, PT Djojonegoro C-1000 produces YOU.C1000 Vitamin Lemon, YOU.C1000 Vitamin Orange and YOU.C1000 Vitamin Apple beverages. Each beverage contains 1000mg of Vitamin C which helps strengthen the immune system and contributes to radiant looking skin.

For more information about YOU.C1000, please visit

About The Ching Chong Group

The Ching Chong Group, founded in October 2009, is an award winning, hybrid creative agency that does integrated work across all mediums such as TV, print, direct marketing, social media and advergames. In addition to YOU.C1000, other clients include xinmsn, PaymentLink, Carlton Hotel and TOTO. The Ching Chong Group prides itself on offering big agency talent with a small agency culture.

For more information about The Ching Chong Group, please visit

SOURCE PT Djojonegoro C-1000

Written by asiafreshnews

November 23, 2010 at 10:37 am

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