World Premiere of ‘Engineering a Bold, new, Whisky Experience’

LONDON/PRNewswire/ —
New film celebrates game changing collaboration between JOHNNIE WALKER® BLUE LABEL™ AND PORSCHE DESIGN STUDIO
To celebrate the JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection design by Porsche Design Studio, JOHNNIE WALKER® BLUE LABEL™ today launches a new documentary film that goes behind the scenes to reveal the making of the new collection. Entitled ‘ENGINEERING A BOLD, NEW, WHISKY EXPERIENCE’, the film explores how this game-changing partnership between two modern day icons was conceived to reveal an exquisite collection of unrivalled whisky experiences.
(Photo: http://photos.prnewswire.com/prnh/20121104/573284 )
The showstopper to the collection, featured in the film, is a limited edition Private Bar from £150,000, perfectly crafted for a bold new whisky experience and available to only 50 VIPs across the world, with one holding a special place in the exclusive JOHNNIE WALKER® House in Shanghai. Bespoke customisation options and a personal tasting with Jonathan Driver, JOHNNIE WALKER® BLUE LABEL™ brand ambassador, are exclusive to every buyer. The film features additional covetable items in the collection including the Carton, Chiller, Mini Cube and Cask Edition™; at the centrepiece is the JOHNNIE WALKER® BLUE LABEL™ Limited Edition Bottle, a unique take on the iconic bottle as designed by Porsche Design Studio.
Rudy Paoli, Managing Director, Global Reserve, DIAGEO, said the film would showcase the modern design and innovative technology that are characteristic of the exclusive collection: “The film, ‘ENGINEERING A BOLD, NEW, WHISKY EXPERIENCE’, will open consumers’ eyes to the depth of rare design, exquisite craft and exclusive personalisation possibilities which define this new, super deluxe, collection of whisky experiences.
“When the collection was realised, it became clear that that there were a series of untold stories of the craftsmanship underpinning this collection and the convergence of these two iconic luxury brands. Featuring the designers, artisans and experts behind the collection, the film documents a journey of craft, revolutionising the very principles of design.”
View the film on the JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection
design by Porsche Design Studio Global YouTube Channel: http://www.youtube.com/jwbluelabelofficial and follow the story at http://www.facebook.com/JohnnieWalker and at http://www.johnniewalker.com
Notes to Editors:

For further press information please contact:
Mary Mitchell
Mary.Mitchell@edelman.com
+44(0)203-047-2108
Source: Diageo

The Long Awaited Bakery Expo Will Kick Off in Hong Kong This December

HONG KONG /PRNewswire/ — Staging at the Hong Kong Convention and Exhibition Centre, Vertical Expo will pull off the event namely The Hong Kong International Bakery Expo (IBE) from 5-7 December this year while the first two days are open for trade visitors and the third day for public admission. Registration has been very encouraging, as reflected from the industry that it has always been a doubt for them to look for an effective and representing trade platform for their bakery needs and leads. Bulk buyers in the region like The McDonald’s, Cathay Pacific Catering, The Garden teams are already committed to come.

The foremost Bakery Event will be staging in Hong Kong from 5 – 7 December!
“Asian countries, specifically mainland China, Hong Kong and Malaysia are considered as the boomers on the forthcoming global sales growth as the dietary habit and the culture is way more westernized in recent decade. All the leaders in the market are eying on the 1.3 billion-populated market to grasp the trend,” said Kenny Lo, Chief Executive of Vertical Expo Services Co., Ltd, organizer of the foremost Bakery trade show in the City.
The event will be a long-term project tailored to the industry annually to agglomerate market suppliers from upstream to downstream including productions facilities, ingredients, tools, packaging, cold storage and end products. To sustain and facilitate the ongoing industry interaction and market intelligence, IBE’s position is to becoming the only platform of “Bakery” instead of “Catering”. Over 6,000 of the bakers and traders, particularly from the Asia-Pacific region are expected to gather at this springboard. Suppliers like FB Solution, The Baker’s Kingdom are going to display their product lines at the fairground.
With this vision, IBE is pleased to receive endorsement by reputable bakery associations including the Hong Kong Bakery & Confectionery Association, the Hong Kong Culture of Bakery & Confectionery Development Association, The Hong Kong Federation of Restaurants & Related Trades, China Baked Food Industry Association, and All-China Bakery Association.
Other than the trade part, the organizer will host over 12 sessions of on-site demonstrations and workshops, targeting to provide an area for the industry to demonstrate latest skills and culture. Sugar art demonstration by master chefs from England and US are one that audience could not miss!
For further information, please visit http://www.HKBakeryExpo.com.
CONTACTS:
Wilson Tong/Denise Ho
+852-2528-0062
info@HKBakeryExpo.com
Source: Vertical Expo Services Co., Ltd

Health Ingredients (Hi)/Safety and Technology (S-tec) Japan 2012 Closes with Great Success

Show Report: http://www.hijapan.info/eng/past_report/past_report.html
TOKYO /PRNewswire/ — Hi/S-tec Japan 2012 was held in Tokyo from 3-5 October 2012. As Asia’s largest ingredients trade show for functional and health ingredients, the 2012 show had 540 exhibitors with 830 booths and more than 380 exhibitor presentations. Furthermore, a total of 36 high profile conferences were held in conjunction with the exhibition, focusing on the latest trends in the Japanese food market and product research and development.
Heightened awareness of health issues among Japanese consumers and receptiveness to innovative products and health concepts means that Japan is at the forefront of the development and commercialisation of health foods, nutraceuticals, cosmeceuticals, supplements, natural and organic foods. High purchasing power, an aging population, and keen consumer awareness of health products is now creating perfect conditions for the manufacturers and suppliers of healthy processed foods in Japan. What’s more, people’s demand for beauty on the inside is also markedly growing. As a result, the 2012 show attracted more attention than ever.
Japan’s demand for ingredients from abroad is getting stronger as Japanese companies continually expand their lists of health-related products. Hi/S-tec Japan is now established as a global event with strong international participation. The 2012 show featured exhibitors from 16 countries and visitors from 30 countries. In addition to four country/region pavilions from the USA, Canada, South Korea and Taiwan, there were several international exhibitors from Germany, Italy, France, Switzerland, Spain, Finland, Norway, New Zealand, India, Chile and countries from West Africa. When it comes to international visitors, not only nearby Asian countries such as South Korea, China, Thailand and Malaysia were present but also countries from Oceania, North America and Europe came to the 2012 show, and the number of representative countries came out to 30, the highest since Hi/S-tec Japan started 23 years ago.
Next year the show will be held from 9-11 October 2013. Marking our 24th anniversary, this show is expected to be larger and more international. Information for next year’s show is below:
Health Ingredients (Hi)/Safety and Technology (S-tec) Japan 2013
10am-5pm, 9-11 October 2013
Venue: Tokyo Big Sight Exhibition Center – West Hall 1, 2 and Atrium, Tokyo, Japan
http://www.hijapan.info/eng
The organizer of Hi/S-tec Japan 2013 is UBM Media Co., Ltd.
Yosuke Horikawa
+81-3-5296-1017
Yosuke.Horikawa@ubm.com
Source: UBM Media Co., Ltd.