Archive for June 2011
Singapore’s Lee Hwa Jewellery Presents Two Nonya-inspired Jewellery Collections at George Town Festival 2011
2011-06-28 10:00
SINGAPORE, June 28, 2011 /PRNewswire-Asia/ — Lee Hwa Jewellery, Singapore’s leading contemporary jeweller, is proud to be a part of the sophomore George Town Festival, commemorating the city as a UNESCO World Heritage Site. Alongside 11 other international jewellers, Lee Hwa Jewellery has been invited to present two glitzy and exquisite collections – Ratu and Sang Putri – at the Festival’s opening event, ‘Peranakan Penang: The Gala Dinner’.
In line with the Gala theme and in keeping with the commemoration of Penang and its diverse culture and heritage, Lee Hwa has chosen to showcase works heavily influenced by the Peranakan culture – a fusion of Chinese and Malay artistry that is at once dramatic and elegant.
Reflecting the sense of aesthetics of both Malay and Chinese influences, the two collections sport elaborately-designed floral motif. The eye-catching Ratu – Malay for Queen – necklace personifies the characteristics of the quintessential Peranakan matriarch – strong and powerful, yet regal and majestic to behold. Comprising an artistic patchwork of finely-wrought white and rose gold flowers and liberally encrusted with round brilliant diamonds, Ratu makes a strong statement, exuding distinct grandeur and a mature style that reflects the sheer personality of the women for which it was crafted.
In contrast, the dainty Sang Putri collection stands out with its grace and elegance. Comprising a tasteful and intricate composition of radiant blooms in white gold with a sprinkle of glittering diamonds, the delicate and ornate floral motif features youthful girlish curves that bring out the essence of the beauty and vitality of a young Nonya – the Princess of the family. Sang Putri encompasses a necklace and a bracelet.
The two collections will be paired with a special collection of evening dresses by Malaysian-born and internationally acclaimed fashion designers – Zang Toi and Yeoh Lee – at the event.
“Lee Hwa Jewellery is pleased to be invited to support the ‘Peranakan Penang: The Gala Dinner’ at George Town Festival 2011. It marks the commemoration of the past and the celebration of a colourful era of tradition. We are glad to be part of this international show to highlight the splendour of the exceptional culture of the Straits-Chinese with our two Nonya-inspired collections, Ratu and Sang Putri. We hope that our modern interpretation of the Peranakan way of life through these two collections will enthral the audiences with the beauty of this vibrant culture, exclusive to our region,” said Ms Elaine Ng, Senior Brand Manager of Lee Hwa Jewellery.
High-res images of Ratu and Sang Putri are available at
http://www.sendspace.com/file/k0iy0g
Note to Editors:
About Lee Hwa Jewellery
Lee Hwa Jewellery is a Singapore-born, contemporary fine jeweller whose unique jewellery creations are based on trends and inspirations from the fashion runways every season. A strong believer in innovation, the company introduced the world’s first 19k solid Purple Gold™ in 2000.
Lee Hwa Jewellery remains the first and only publicly listed jeweller in Singapore. At the forefront of design, quality and service, Lee Hwa Jewellery exemplifies leadership in the fine jewellery retail industry. It brings innovation and refreshing creativity to its products through collaborations with leading creative luminaries such as Toshiyuki Kita, Dick Lee and Ashley Isham. Its innovative designs have led to its position as the official licensee of Forevermark, a diamond brand from the De Beers group of companies, in Singapore. Lee Hwa Jewellery’s leadership position is further embodied by its showcase at the London Fashion Week 2009, Official Jeweller of the Singapore Fashion Festival in 2007 and 2008 and Audi Fashion Festival 2009 and title sponsor of BLUEPRINT 2011. With 27 boutiques in Singapore, Lee Hwa Jewellery is a market leader who is committed to providing not only the best quality products but also first-class service to its consumers.
For more information, please log on to http://www.leehwajewellery.com
SOURCE Lee Hwa Jewellery
Comprehensive Solutions Needed for More Effective Mega-Project Management in China, India and Rest of Asia
2011-06-27 11:00  |
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Thomson Reuters Releases Endnote X5 for Windows
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25 Organizations in Asia Pacific named as Aon Hewitt Best Employers in APAC 2011
2011-06-27 10:35
2011 Study validates that focusing on People translates to better business results
HONG KONG, June 27, 2011 /PRNewswire-Asia/ — Aon Hewitt, the global leader in human resource consulting and outsourcing solutions, announced on 22nd June the winners of the 6th Aon Hewitt Best Employers in APAC 2011 study.
A key highlight of the study is that Best Employers delivered differentiated financial returns from the ‘Rest’. From 2007 to 2009, Best Employers achieved double the growth in profit levels compared to the ‘Rest’ (i.e. 16% vs 8%) which includes their performance during the economic crisis from 2008-2009.
In addition to higher profits, the ‘Best’ achieved higher employee engagement levels with an average of 88% of employees engaged compared to 60% employee engagement for the ‘Rest’.
The 20 Aon Hewitt Best Employers in APAC 2011 are:
Organization Name Market
Aditya Birla Group India
Al Rajhi Bank Malaysia
Bain & Company Singapore
China Telecom Shanghai Branch Mainland China
Citi Singapore Singapore
GD Midea Holding Co., Ltd. Mainland China
Godrej Consumer Products Limited India
Golden Arches Restaurants Sdn Bhd Malaysia
LG Electronics India Pvt Ltd India
McDonald’s (China) Co., Ltd. Mainland China
McDonald’s Restaurants Pte Ltd Singapore
McThai Co., Ltd. Thailand
Neusoft Corporation Mainland China
NTPC Limited India
S P Setia Berhad Malaysia
Samsung Securities Korea
Singapore Prison Service Singapore
Swensen’s (Thai) Limited. Thailand
Tata Teleservices Limited India
Whirlpool Of India Limited India
Note: List in alphabetical order, unranked.
Aon Hewitt’s 2011 Asia Pacific Best Employers Study marks the 6th study in the region since 2001. The 2011 study was conducted in the following markets in Asia Pacific: Australia/New Zealand, Mainland China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore and Thailand. Across these markets, over 800 organizations representing 23 industries participated. In total, information was collected from over 150,000 employees representing the views of a diverse over 2.5 million employees in the Asia Pacific region. This makes the Aon Hewitt Best Employers study the most comprehensive research study on people in the Asia Pacific region.
This year’s judging panel also identified a separate list of Aon Hewitt Best Employers from the hotel industry sector. The five Aon Hewitt Best Employers in APAC 2011 — Hotels are:
Organization Name Market
Grand Hyatt Hong Kong Hong Kong
The Ritz-Carlton Hotels, China Mainland China
The Ritz-Carlton, Kuala Lumpur Malaysia
The Ritz-Carlton, Millenia Singapore Singapore
The Westin Grande Sukhumvit, Bangkok Thailand
Note: List in alphabetical order, unranked.
Jeremy Andrulis, Project Director, Aon Hewitt Best Employers in APAC 2011 Study and General Manager, Aon Hewitt Consulting, Hong Kong, said, “The increased focus on the region as one of the world’s key growth engines presents vast opportunities and daunting challenges for organizations to meet the heightened demands — particularly related to attracting, developing, engaging and retaining employees. Aon Hewitt’s 2011 Asia Pacific Best Employers Study, conducted during this growth period from the end of 2010 through early 2011, provides unique insights into how well organizations are leveraging the opportunities and delivering on the challenges regarding their human capital practices.”
The study notes that there is no single formula for becoming a Best Employer. The organizations identified as Best Employers possess vastly different business models, business strategies, work cultures, and human capital programs. However, in the 2011 study, it was clear that the ‘Best’ differentiated themselves versus the ‘Rest’ in their ability to answer five critical questions that employees are asking of their organizations.
Are we all aligned on the people investments needed to achieve our goals?
Is there a compelling reason for me to work here?
Will I be effectively developed and fairly rewarded for extra effort?
Do I receive timely and quality support?
Am I trusted and encouraged to take ownership?
Edouard Merette, Chief Executive, Aon Hewitt Consulting, APAC, said, “The Aon Hewitt Best Employers study completes a decade in the Asia Pacific Region. Over these years we have witnessed a rising interest among regional organizations in becoming a Best Employer. It is a sign of the region’s economic status and global aspirations of regional organizations.
The Best Employers study proves that the decision to take the journey of becoming a Best Employer is a strategic decision for progressive organizations. The data, insights and best practices from the Study show us how the Best are ensuring their human capital systems are geared towards achieving the best business results for growth economies.”
The judges for the regional Asia Pacific Best Employers were:
Dr. Siriyupa Roongrerngsuke, Executive Director, Head of Human Resources Program, Sasin Graduate Institute of Business Administration of Chulalongkorn University and Honorary Research Fellow (2011-2012), Birkbeck College, University of London;
Mr. Michael Fraccaro, Regional Head of Learning, Talent, Resourcing and Organisation Development Asia Pacific, The Hong Kong and Shanghai Banking Corporation Limited;
Ms. Viola Hoffmann, Director, Talent Management, Human Resources Asia Pacific, BASF East Asia Headquarters Ltd.; and
Ms. Alice Chai, Research Director, The Wall Street Journal, Asia.
The key criteria used by the judges to identify the Best Employers focused on the scores for the Best Employer Drivers, Best Employer Employee Segments and Engagement scores. In addition, the judges also factored in the organization’s financial performance, size, complexity of their business, employee turnover and HR practices.
Richard Arnold, Commercial Director for Manchester United, the biggest football club in the world, delivered the keynote address at the announcement ceremony. The theme for the keynote was ‘Manchester United – Sustaining Best Employer Leadership’. Richard noted, “We compliment the rigor and the science behind Aon Hewitt’s Best Employers study – the essence of any organization’s success is in its talent management capability. Manchester United understands the value of managing talent. Goals are won and business results achieved when talent is engaged, empowered and excited with the organization. Congratulations to all the Aon Hewitt Best employers for being on their journey to become institutions with great talent”
About Aon Hewitt Best Employers in APAC 2011 study
The Aon Hewitt Best Employers in APAC 2011 study was based on inputs from more than 800 organizations. The study received opinions from more than 150,000 employees representing a workforce of 2.5 million employees — making it the largest single source of employee and human capital research across the region. The study was conducted in partnership with Wall Street Journal Asia on a regional basis, along with media partners in the local markets.
This year’s study covered Australia/New Zealand, Mainland China, Hong Kong, India, Thailand, Indonesia, Korea, Malaysia, Japan, Singapore and Middle East.
About Aon Hewitt
Aon Hewitt is the global leader in human resource consulting and outsourcing solutions. The company partners with organizations to solve their most complex benefits, talent and related financial challenges, and improve business performance. Aon Hewitt designs, implements, communicates and administers a wide range of human capital, retirement, investment management, health care, compensation and talent management strategies. With more than 29,000 professionals in 90 countries, Aon Hewitt makes the world a better place to work for clients and their employees. For more information on Aon Hewitt, please visit http://www.aonhewitt.com/apac.
About Aon
Aon Corporation (NYSE:AON) is the leading global provider of risk management services, insurance and reinsurance brokerage, and human resources solutions and outsourcing. Through its more than 59,000 colleagues worldwide, Aon unites to deliver distinctive client value via innovative and effective risk management and workforce productivity solutions. Aon’s industry-leading global resources and technical expertise are delivered locally in over 120 countries. Named the world’s best broker by Euromoney magazine’s 2008, 2009 and 2010 Insurance Survey, Aon also ranked highest on Business Insurance’s listing of the world’s insurance brokers based on commercial retail, wholesale, reinsurance and personal lines brokerage revenues in 2008 and 2009. A.M. Best deemed Aon the number one insurance broker based on revenues in 2007, 2008 and 2009, and Aon was voted best insurance intermediary 2007-2010, best reinsurance intermediary 2006-2010, best captives manager 2009-2010, and best employee benefits consulting firm 2007-2009 by the readers of Business Insurance. Visit http://www.aon.com for more information on Aon and http://www.aon.com/manchesterunited to learn about Aon’s global partnership and shirt sponsorship with Manchester United.
Media Contact:
Sushil Bhasin
Marketing Lead, Best Employers in APAC
Aon Hewitt
+91-9810068426
sushil.bhasin@aonhewitt.com
Elaine Liu
+852-2917-7928
elaine.liu@aonhewitt.com
SOURCE Aon Hewitt
Celebrating Success! — Road Safety Champion DirectAsia.com is 1
2011-06-24 18:56
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SINGAPORE, June 24, 2011 /PRNewswire-Asia/ — Pioneering online insurer DirectAsia.com is celebrating its first birthday! Since launching just 12 months ago, the innovative company has fast established itself as Singapore’s chief road safety champion. This has been achieved thanks to its offer of a best price guarantee on car insurance for safe drivers. Now DirectAsia.com is coinciding its birthday celebrations with the launch of its latest road safety videos featuring Singapore star Adrian Pang and his family. The videos address the disturbing and increasing trend in bad driving including not wearing seat belts, using hand phones and drink driving. Anthony Hobrow, Chairman of DirectAsia.com, said: “We all know and witness these bad driving habits everyday. Yet we do nothing about it. That’s why we want to bring a human face to road safety. We’re delighted to have teamed up with Adrian and his family to help put the spotlight on this serious issue.” Adrian Pang appears in the videos with his two children Xander and Zachary whilst his wife Tracie Pang directs. Adrian Pang said: “The issue of safety on our roads raises so many questions. For instance why do I see mum and dad buckled up in the car but the kids are not wearing their seat-belts? It doesn’t make sense, so why is this happening? I hope these videos can make a difference and help avoid the loss of so many lives.” This is not the first time that DirectAsia.com and Adrian Pang have teamed up. As a major supporter of the Singapore arts’ scene, DirectAsia.com sponsored two PANGDEMONIUM! Productions, Closer and the upcoming Dealer’s Choice. The road safety videos can be viewed on www.DirectAsia.com/roadsafetyvideos About DirectAsia.com DirectAsia.com is a new and innovative direct online insurance provider that began operations in June 2010. As a dedicated direct personal lines insurer, DirectAsia.com provides fast and easy access to insurance needs online. Fully licensed and regulated by the Monetary Authority of Singapore, DirectAsia.com provides car, travel, home and personal accident insurance through our online portal — DirectAsia.com, over the phone and its customer service centre in the CBD. DirectAsia.com is fully owned by Whittington Group, an international insurance investment business headquartered in Singapore, and is supported by Munich Re, one of the world’s leading reinsurers. For media queries, please contact: Rachelle Lee
SOURCE DirectAsia.com |
Thomson Reuters Completes Academic Reputation Survey for 2011
2011-06-24 11:10
Intuitive survey design generates highest-ever global response rate
PHILADELPHIA and LONDON, June 24, 2011 /PRNewswire-Asia/ — Thomson Reuters today announced the completion of its Academic Reputation Survey for 2011, achieving more than 17,500 responses from professional scholars in 137 countries. The survey is the largest of its kind ever undertaken by Thomson Reuters and continues to grow in size, gaining a 32 percent increase in responses compared to last year’s survey.
Created with the input of numerous academic and scholarly experts, the Academic Reputation Survey aims to be the most comprehensive snapshot of academics’ opinion of the world’s universities. The assessments gathered through the survey will be combined with other key variables to form a component of Thomson Reuters Institutional Profiles™, and will also inform the Times Higher Education’s World University Rankings, released later this year.
“The reputation survey is an ambitious undertaking and we are extremely pleased with the high response rate,” said Jonathan Adams, director of research evaluation at Thomson Reuters. “The diversity of professional backgrounds and geographies represented among the survey respondents make this the most comprehensive and informative insight into the reputational standing of institutions worldwide.”
Key details from the 2011 Reputation Survey response include:
Geographical spread: 44 percent of respondents were from the Americas, 28 percent from Europe and 25 percent from Asia Pacific and the Middle East.
Subject spread: Asia is largely driven by Engineering & Technology, Europe by Physical Sciences, Africa by Life Sciences and Oceania by Social Sciences. The Americas have a diverse overall subject spread.
Academic background: 90 percent ofrespondents described their role as an academic, research staff or as institutional leader.
Thomson Reuters Institutional Profiles™ is a dynamic web-based resource that provides a comprehensive view of nearly 500 of the world’s leading academic research institutions. It is part of the research analytics suite of solutions provided by Thomson Reuters that supports strategic decision making and the evaluation and management of research.
For more information and resources, please visit:
http://researchanalytics.thomsonreuters.com/institutionalprofiles/
Thomson Reuters
Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, healthcare and science and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 55,000 people and operates in over 100 countries. For more information, go to http://www.thomsonreuters.com.
SOURCE Thomson Reuters
Langham Hospitality Group Launches Offers to Reward Longer Stays
Linger Longer for Less
HONG KONG, June 24, 2011 /PRNewswire-Asia/ —
How many times have you heard the line “I wish I could stay longer”? Well now guests can with Linger Longer for Less which offers guests savings and upgraded benefits for reservations from now until August 31.
(Photo: http://www.prnasia.com/sa/2011/06/23/20110623938079.html )
All Langham Hospitality Group properties across the globe are offering at least 10% savings for two nights accommodation. Linger for three days or more to discover even greater benefits which accumulate including complimentary breakfast, internet access and upgrades up to the next room category.
— Linger two nights and save at least 10%
— Linger three nights and save at least 15% plus complimentary breakfast
— Linger four nights and save at least 20% plus complimentary breakfast and internet access
— Linger five nights or more and save at least 25% plus complimentary breakfast, internet access and an upgrade to the next room category
Bob van den Oord, Vice President, Sales and Marketing for Langham Hospitality Group said: “The trappings of the good life can now be enjoyed for longer. We’ve explored the benefits that guests love and packaged them into easy to understand deals.”
To book Linger Longer for Less online, log onto langhamhotels.com( http://www.langhamhotels.com )
About Langham Hospitality Group
Langham Hospitality Group( http://www.langhamhospitalitygroup.com ) encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.
It takes its name from the legendary Langham in London( http://www.london.langhamhotels.co.uk ) which was opened in 1865 as Europe’s first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.
The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart and the award-winning Chuan Spa( http://www.chuanspa.com ).
Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972. Reservations for Langham or Eaton properties can be made by logging onto langhamhospitalitygroup.com( http://www.langhamhospitalitygroup.com ).
SOURCE Langham Hospitality Group
Innovative New Zealand Companies Showcase Technology Solutions at CommunicAsia and Broadcast Asia 2011
2011-06-23 13:38
SINGAPORE, June 23, 2011 /PRNewswire-Asia/ — New Zealand companies are out in strength showcasing innovative information and communications technology solutions at CommunicAsia and Broadcast Asia 2011. Thirteen companies from New Zealand comprise one of the largest delegations this year.
The companies exhibiting at this year’s show are keen to boost their presence in Southeast Asia, with a few of them already having established base operations in Singapore. They provide leading-edge ICT offerings ranging from workflow management and electronic payment software to print optimization.
“Only eight years ago, New Zealand’s ICT industry contributed close to NZ$1.5 billion to the economy. Today, it contributes almost NZ$20 billion and employs approximately 40,000 people,” said Ziena Jalil, New Zealand Trade Commissioner to Singapore.
“CommunicAsia is a good time for New Zealand ICT companies to forge meaningful links in Southeast Asia,” said Lee Chuan Seng, Chairman of New Zealand Trade and Enterprise’s Southeast Asia Beachheads Advisory Board. “With the growth in the ICT sector in the past few years, an increasing number of niche opportunities are opening up in Southeast Asia for New Zealand ICT companies to apply their expertise. Companies will be able to charge a premium for products or services with differentiation.”
New Zealand has a wide and diverse ICT sector. Telecommunications and program distribution remains the most significant ICT commodity, with electronic devices and equipment the highest-value export commodity.
Augen, Cable Ways, Converga, DesignA Electronics, Finzsoft, GFG Group Ltd, GSA Pte Ltd, OpenCloud, Pharos Systems International, Repair Group Ltd and Tait Radio Communications participated at CommunicAsia, and GenCom and Metra participated at BroadcastAsia.
About New Zealand Trade and Enterprise
New Zealand Trade and Enterprise (NZTE) is the New Zealand government’s national economic development agency. It works to stimulate economic growth by helping to boost export earnings, strengthen regional economies, and deliver economic development assistance to industries and individual businesses. Through its global network of offices, NZTE works with international businesses and investors, connecting them to New Zealand business opportunities. For more information on New Zealand Trade and Enterprise visit: http://www.nzte.govt.nz
Contact:
Lauren Bartlett
Regional Marketing & Communications Manager – South/South East Asia
New Zealand Trade and Enterprise
Tel: +65-6733-2550
Cell: +65-9721-5336
Email: lauren.bartlett@nzte.govt.nz
Donna Garcia
Senior Consultant
Rice Communications
Tel: +65-6221-8046
Cell: +65-9734-8808
Email: donna.garcia@ricecomms.com
SOURCE New Zealand Trade and Enterprise
DHL Invests Euro100 Million in Asia Pacific Air Network Enhancements
2011-06-22 16:00
Adds three 100-tonne payload B747-400 BCFs to the air network on three high capacity routes
Continued investment in Asia Pacific demonstrates commitment and growth potential
TOKYO, June 22, 2011 /PRNewswire-Asia/ — DHL, the world’s leading logistics company, today announced an investment of euro100 million with three Boeing 747-400 Converted Freighters (BCFs) added to its Asia Air Network. Operated by Air Hong Kong, a joint venture between Cathay Pacific and DHL, the three B747-400 BCFs with a payload of 100 tonnes each will service three high capacity routes six days a week: Tokyo-Hong Kong, Singapore-Hong Kong, and Shanghai-Hong Kong.
Currently, two A300-600 General Freighters (GFs) each with a 45-tonne payload, ply direct routes between Tokyo-Hong Kong and Shanghai-Hong Kong. By September 2011, these two A300-600GFs will be redeployed to service five weekly services between Beijing-Hong Kong and Manila-Hong Kong, replacing two 24-tonne B727-200Fs planes which will be retired.
“The euro100-million investment in three B747-400 BCFs — the biggest freighter aircraft in service — increases our capacity, connectivity and service reliability. It is a significant step up for DHL’s Asia Air Network — one we’re confident of because we have a clear, market-driven approach to our business,” said the recently appointed CEO of DHL Express Asia Pacific, Jerry Hsu. “By being close to our customers — understanding what they need, recognizing the opportunities and being prepared to make strategic investments — that’s how we’ll continue to grow our market share and deliver best-in-class services for our industry.”
Continuing the Investment in Asia Pacific
The investment in the Air Network comes on the back of the company’s recent announcement of an additional daily intercontinental route from Hong Kong to Cincinnati, as a direct response to increasing demands for services from South China and Hong Kong to North America. Through this, customers will enjoy a later pickup time out of Hong Kong and the Pearl River Delta, and overnight service to North America.
The company is also on track to open its USD175 million (euro120 million) North Asia Hub in early 2012. Situated at the Shanghai Pudong International Airport, the 57,000 sqm hub will be built on a total land area of 88,000 sqm, equipped with leading-edge automated sorting systems.
In May this year, the company also launched a new global marketing campaign highlighting DHL’s international expertise and capabilities to meet the express shipping needs of all industries.
“We continue to see significant potential in Asia Pacific. We have been operating in the region for over 40 years, having pioneered the international Express industry across many cities. With significant infrastructural assets and our continued investment, we constantly raise the bar to become the provider of choice to our customers,” said Mr. Hsu.
– End –
DHL — The Logistics company for the world
DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.
DHL is part of Deutsche Post DHL. The Group generated revenue of more than 51 billion euros in 2010.
For the latest news and happenings about DHL in Asia Pacific, visit http://press.ap.dhl.com.
SOURCE DHL
EF’s Breakthrough App for Kids Learning English, Ranks #1 Free Education App on iTunes
PRNewswire-Asia/ — Forget boring flashcards. EF Education First, the world’s largest international education company, recently released the iPad app, EF High Flyers English Vocabulary Game for kids. The EF app for kids updates the oldest studying tool, the flashcard, with rich 3D content and game mechanics to engage young learners through the magical experience of the iPad. Already, it has reached the #1 spot in Apple’s education section of the App Store in more than 50 countries.
(Photo: http://www.prnasia.com/sa/2011/06/20/20110620102321.html )
In a recent PBS survey, 70 percent of parents allowed their children to use their iPad and had, on average, 8 apps for their children. The most important criteria for those apps? “Educational value.” With over 500 flashcards, crystal clear audio, an intelligent learning system, and progress tracking popular with parents, the EF High Flyer app is built to complement EF’s English curriculum for students under 10 years old.
“When we looked at both our philosophy of ‘learn anytime, anywhere’ and the iPad’s unique appeal to children, we knew that creating an iPad app was a great opportunity to extend classroom learning,” says Jacob Toren, President of EF English First.
The app is the latest of EF’s fast-growing family of mobile apps, ranging from language learning apps, like the iPad app for EF Englishtown( http://www.englishtown.com ) – the world’s largest online English school – to social networking apps for EF students.
Download this free app at:
http://itunes.apple.com/us/app/ef-english-first-high-flyers/id438876183?mt=8
About EF Education First
Established in 1965 with the mission to “break down barriers in language, culture, and geography”, EF is the world’s leading international education company. EF has helped over 15 million students and 1200 companies to learn a new language and travel abroad. With a network of 400 schools and offices worldwide, including the world’s largest online English school (www.englishtown.com), EF specializes in language training, educational travel, academic degrees, and cultural exchange programs. EF recently published the ground-breaking English Proficiency Index (www.ef.com/epi ), the first ranking of English ability around the world. For more information, please see http://www.ef.com.
For media inquiries, please contact:
Eric Feng
Phone: +852-2111-2370
Email: press@ef.com
Asia Fresh News 