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IFRA Issues Fragrance Standards Update

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BRUSSELS, June 19, 2013 /PRNewswire/ — The International Fragrance Association (IFRA) has officially notified the 47th Amendment to the IFRA Code of Practice as part of the industry’s ongoing safety program*.

There are six new Standards based on the Quantitative Risk Assessment (QRA) methodology**, four revised Standards, a new Standard restricting the use of Furfural, a new Group Standard prohibiting the use of 2,4-Dienals and 11 revised Standards which take into account the contributions of Schiff Bases. Finally, one Standard has a corrected maximum use level.

One of the six new Standards is the result of new data becoming available supporting the safe use of Dihyrocoumarin. The result is that this previously prohibited material will now become a restricted material. The Standards are now made up of:

  • 102 IFRA Standards restricting the use of ingredients
  • 80 IFRA Standards prohibiting the use of ingredients
  • 20 IFRA Standards setting a purity requirement

Full details of the 47th Amendment and all related guidance documents are freely available on the new IFRA website:

Compliance with the Standards of the IFRA Code of Practice is mandatory for all companies belonging to IFRA directly or IFRA member associations.

The Code of Practice applies to the manufacture and handling of all fragrance materials, for all types of applications and contains the full set of IFRA Standards. The majority of client companies, including producers of toiletries and household products, expect their fragrances to comply with IFRA Standards as set out in the Code.

The IFRA Code of Practice is distributed worldwide and is in the hands of all member associations and their member companies, in addition to governmental regulatory bodies and interested stakeholders.

Notes to Editors:

*Fragrance industry Safety Program

The fragrance industry’s safety program is founded on assessing fragrance materials and either establishing ‘Safe Use Levels’, or prohibiting their use, based on studying their potential effects on people and the environment. Currently the safety program contains 186 ‘Standards’, which restrict, or prohibit, the use of selected fragrance materials.

To ensure that the fragrance industry adheres to its safety standards the International Fragrance

Association (IFRA) has a Compliance Program. Every year 50 products from a selection of 450, gathered from stores in 10 different countries, are tested. If a product does not comply with its Code of Practice and Standards, IFRA works with the manufacturer to ensure compliance.

**Quantitative Risk Assessment (QRA)

In 2005 IFRA introduced a new Quantitative Risk Assessment or QRA approach to restrict fragrance materials that have a potential to induce contact sensitization. This new approach is a much more refined approach for evaluating sensitizing materials, and so provides more precise guidance on use levels of materials depending on the situation and the product in which they are used; ultimately it should better protect the consumer from becoming sensitized to a specific material.

Source: IFRA

Written by asiafreshnews

June 20, 2013 at 5:36 pm

Elegant and Edgy, the New HUAWEI Ascend P6 is the World’s Slimmest Smartphone

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At 6.18mm slim, the HUAWEI Ascend P6 is impossibly beautiful and always intuitive
LONDON/PRNewswire/ — Huawei, a leading global information and communications technology (ICT) solutions provider, today unveiled the HUAWEI Ascend P6, the world’s slimmest smartphone measuring 6.18mm. The smartphone features a 1.5GHz quad-core processor and a sleek metallic body. With its 4.7-inch high definition in-cell display, industry-leading 5MP front-facing camera, and outstanding software, the HUAWEI Ascend P6 is the embodiment of elegance with an edge.

HUAWEI Ascend P6
“The HUAWEI Ascend P6 is a star among smartphones with its industry-leading design, high-quality camera, and intuitive user interface, Huawei’s proprietary Emotion UI,” said Richard Yu, Chief Executive Officer, Huawei Consumer Business Group. “Building on the success of our Ascend P series of fashion smartphones, the HUAWEI Ascend P6 provides unsurpassed technology and a design that is simply stunning.”
HUAWEI Ascend P6 is ultra slim at 6.18mm and weighs just about 120g. While it is small enough to slip into the tiniest of pockets or clutch bags, the stylish HUAWEI Ascend P6 is designed to be seen and coveted! It features a 1.5GHz quad-core processor, Android 4.2.2 operating system, 2000mAh battery, 4.7-inch HD in-cell LCD screen technology, and ‘MagicTouch’ for enhanced screen responsiveness even when wearing gloves.
As the flagship smartphone of the Huawei Ascend P series, the HUAWEI Ascend P6 embodies a cutting edge design for the fashion conscious. The smartphone’s brushed metallic look with a naturally curved base is both elegant and intuitive. Impossibly beautiful, the Ascend P6 balances fashionable features and user-friendly functions.
Perfect for ‘selfies’, the HUAWEI Ascend P6’s industry-leading 5MP front-facing camera and auto facial-enhancing capabilities create model-gorgeous shots you’ll want to share. Its 8MP rear-facing BSI camera with F2.0 aperture and 4cm macro view also enables 1080P full HD video recording and playback. With Huawei’s proprietary IMAGESmart software, the HUAWEI Ascend P6 turns even the most novice photographer into a professional, with contrast and color enhancement, auto scene recognition, object tracing focus, and instant facial beauty support.
The HUAWEI Ascend P6 is even more intuitive and able to be customized with Huawei’s Emotion UI. Inspired by people, for device users worldwide, Huawei has gathered input from over 5 million consumers to help us optimize the latest version of Emotion UI. The proprietary user interface includes updates to Uni-Home including enhanced security, Huawei’s Me Widget, MagicTouch, and SmartReading. New to Huawei’s Emotion UI are the panoramic shoot and facial recognition photography functions.
Huawei’s unique Automated Discontinuous Reception (ADRX) and Quick Power Control (QPC) battery optimization and power saving technology improves performance by more than 30%, compared with smartphone batteries of equal size. With its multi-screen AirSharing capability, you can connect to a range of devices to boost your productivity at work or play by easily sharing documents or enhance your gaming experience with minimal lag time.
The HUAWEI Ascend P6 is available in black, white and pink with matching color cases. It will begin shipping to China from June and to Western Europe from July through Vodafone, Telefonica, Orange, H3G, O2, Carphone Warehouse, TalkTalk, Media Markt & Saturn, TIM and online via Amazon and CDiscount with other markets to follow.
About Huawei Device
As at the end of 2012, Huawei’s products and services are deployed in over 140 countries, serving more than one third of the world’s population. Huawei has also set up more than 20 R&D centers around the world in countries such as the United States, Germany, Sweden, Russia, India, and China. Consumer business is one of Huawei’s three business groups offering a range of products that include mobile phones, mobile broadband devices, home devices, clouds, and consumer chipsets. With more than 20 years of rich business expertise in the information and communications technology (ICT) sector, an extensive global network, vast global business operations and partners, Huawei Consumer Business Group, through Huawei Device, is dedicated to bringing the latest technology to consumers, offering a world of possibilities and creating extraordinary experiences for people everywhere.
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Source: Huawei Device

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June 20, 2013 at 4:11 pm

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UBM Asia and Restec to Launch International B2B Furniture Fair FIDexpo in 2014 in Moscow

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MOSCOW/PRNewswire/ — UBM Asia and Restec are pleased to announce the launch of FIDexpo, an international B2B furniture fair, to take place from 12-15 May 2014 at the All Russian Exhibition centre (VVC) Pavilion 75, in Moscow, Russia.
UBM Asia is the leading exhibition organiser in Asia and the biggest commercial organiser in mainland China, India and Malaysia with nine events dedicated to the global furniture industry including Furniture China and Furniture Manufacturing China both taking place in Shanghai, the Malaysia International Furniture Fair, and Index in India; whereas Restec is Russia’s leading exhibitions business with over 20 years dedicated to serving the furniture industry. The new launch event is in response to increasing demand for a dedicated business platform showcasing mid- to high-end furniture with strong representation from Asian suppliers and manufacturers. The partnership leverages on the strengths of the two leading organisers to meet the needs of the region’s furniture industry.
“The Russian furniture market is gathering pace and growing by up to 20% every year. There is increased demand for high quality finished products. FIDexpo will build a strong platform for the Russian market, bringing new international players from Europe and Asia to satisfy demand,” said Serguei Trofimov, President, Restec.
Jime Essink, CEO and President, UBM Asia, added: “FIDexpo will enable buyers and professionals from Russia and surrounding regions to network with local and international suppliers and exchange ideas towards future developments in the furniture industry. UBM Asia is pleased to partner with Restec and to bring participants from Asia and other regions who are keen to enter Russia’s exciting market.”
Russia and the CIS are one of the world’s fastest growing markets with a high dependence on import and more than half of Russia’s furniture demands are met by foreign manufacturers. Russia’s membership in the WTO has also significantly reduced import tariffs, presenting excellent opportunities for those wishing to enter the market. On the back of this, FIDexpo in 2014 will have a special focus on living room and office furniture. A unique matchmaking service will be provided by the organisers to ensure exhibitors and visitors a structured and highly effective way to do business.
ZOW Moscow, the annual international exhibition on furniture components and accessories, which attracts over 19,000 visitors, will be collocated with FIDexpo from 2014.
Notes to the editors:
FIDEXPO is organised by UBM Asia and Restec.
About UBM Asia Ltd
Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 19 market sectors with headquarters in Hong Kong and subsidiary companies across Asia. UBM owns and organises Furniture China (, Malaysian International Furniture Fair (, INDEX in India ( and Interiors in the UK ( As Asia’s leading exhibition organiser, we stage the leading events of their kind across the region. Our 200 events, 24 publications and 16 vertical portals serve over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant market news and industry trends, and round-the-clock online trading networks and sourcing platforms. We have over 1,100 staff in 21 major cities across Asia, stretching from Japan to Turkey.
About Restec
Over the decades RESTEC® has been actively participating in the development and consolidation of the Russian exhibition market as an independent economic sector. RESTEC® Exhibition Company est. 1990 is now one of the top three leaders in the Russia exhibition industry. Restec has over 20 years experience in the furniture interiors exhibition market. Restec organises the Russian Furniture Summit, the leading event for senior managers of the furniture business; ZOW (jointly with Clarion Events GmbH)- the leading international fair for components and materials for furniture production; and Macef-Russia (jointly with Fiera Milano) an international home interiors show.
Member of the Russian Union of Exhibitions and Fairs (RUEF) since 1992, the International Tourism Trade Fairs Association (ITTFA) since 1994, the Global Association of the Exhibition Industry (UFI) since 1997 and since 2007, the Association of Organizers of Exhibitions Abroad and of National Group Participations in International Trade Fairs and Exhibitions (InterEXPO).
Source: UBM Asia (Malaysia)

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June 20, 2013 at 3:43 pm

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EF Education First Launches Research Project on Language Learning with Harvard Graduate School of Education Faculty

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CAMBRIDGE, Mass., June 18, 2013 /PRNewswire/ — Why do students from certain countries learn English more easily than students in other places? Why do the most effective strategies for teaching English to Russian and Chinese students differ greatly from those used to teach native speakers? Could a better understanding of what influences the mastery of core English skills help educators design more effective ways to teach? EF Education First (EF) and faculty from the Harvard Graduate School of Education (HGSE) will attempt to answer questions central to English language acquisition through an examination of language learning methodologies.

To view the Multimedia News Release, please click:

The collaboration will begin by focusing on how students acquire written English proficiency. Associate Professor Paola Uccelli and her PhD students from HGSE’s Language & Literacy Program will access written works submitted by Russian, Chinese, and Native English speakers who have studied with EF. The team will contrast the essays, chronicle recurring differences in the prose, and attempt to understand which academic approaches worked best in developing written English language proficiency.

This collaboration is an opportunity for the world’s leading private international education organization to offer HGSE researchers potential access to unprecedented amounts of data which could reveal new approaches for making English language learning easier for people in every corner of the world.

“We are proud to continue pushing the boundaries of innovation in language education,” said EF Co-Chairman Philip Hult. “Our research project with the HGSE team is exciting and may reveal how a data-driven assessment of language learning can help students learn English more effectively in the future.”

EF and HGSE researchers are considering additional topics for future study, including the effectiveness of regional pedagogy on spoken English language proficiency, the impact of experiential learning over traditional textbook approaches, and the potential to utilize “Big Data” from millions of EF students to identify new approaches to teaching English.

“This collaboration has the potential to offer important findings to inform research-based assessments and pedagogical approaches to support adolescents as they learn to become skilled writers of academic English in different countries,” said Dr. Uccelli.

EF Education First was established in 1965 with the mission to break down barriers of language, culture and geography. With 450 schools and offices in over 50 countries, EF specializes in language learning, educational travel, academic degrees, and cultural exchange programs.


Source: EF Education First Ltd

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June 20, 2013 at 11:42 am

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Havas PR Wins Nine Lions at Cannes Lions International Festival of Creativity

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— The Havas PR Global Collective Is Raising Its Profile With Wins Across Multiple Markets

CANNES, France, June 18, 2013 /PRNewswire/ — The global PR collective Havas PR is distinguishing itself at this year’s Cannes Lions International Festival of Creativity, becoming one of the most awarded PR groups at the prestigious gathering, as well as counting two members of its global steering committee — James Wright, managing director of Havas PR operations for APAC, and Katarzyna Przewuska, managing director, Havas PR Warsaw — as judges on the PR awards jury.

Marian Salzman, chair, global steering committee, and CEO, Havas PR North America, said: “Our increased presence at Cannes is indicative of the relevance of the campaigns we deliver — they’re social at the core, make news and oftentimes represent the fusion of breaking news and breaking tech, and our clients are the right brands to break through. We’re excited to have gained so much momentum already and look forward to even greater global successes in the near future and beyond by tapping the rich talent and resources of our group.”

“The visibility Havas PR has achieved at this year’s Cannes Lions festival is brilliant,” said Wright. “The multiple fronts on which we’re seeing recognition is a great validation of the strength of our global collective — built in a short amount of time, given that we just relaunched our brand as a worldwide PR group less than one year ago.”

Havas PR’s winning entries in the 2013 PR Lions include:

Media, Arts and Entertainment: Metropole Tweetphony — Havas Worldwide Amsterdam (Gold)
Healthcare and Services: Durexperiment Fundawear — Havas Worldwide Sydney (Silver)
Celebrity Endorsement: Fair Go Bro — Havas Worldwide Sydney/One Green Bean (Silver)
Best Use of Digital PR: Most Powerful Arm Ever Invented — Red Agency Australia (Silver)
Charity and Not for Profit: Most Powerful Arm Ever Invented — Red Agency Australia (Bronze)
Charity and Not for Profit: Giving Tuesday — Havas PR North America (Bronze)
Best Integrated Campaign Led by PR: Fair Go Bro — Havas Worldwide/One Green Bean (Bronze)
Charity and Not for Profit: The Airfood Project — Havas Worldwide Paris (Bronze)
Best Use of Media Relations: Loveville — Havas Worldwide Milan (Bronze)

And two more Havas campaigns were runners-up: Skinny Skinny from Arnold Worldwide (Retail and E-commerce, Including Restaurants); Fair Go Bro from Havas Worldwide Sydney/One Green Bean (Technology and Manufacturing).

Additionally, Havas PR will kick off its much-buzzed-about events at Havas Cafe on Wednesday, June 19, with a luncheon, cocktail toast and moderated conversation around the concept of “Good.” Fittingly, these events feature Aaron Sherinian, vice president of communications and public relations of the UN Foundation, and Kate Robertson, U.K. group chair of Havas Worldwide and cofounder of One Young World. Steve Barrett, editor-in-chief of PRWeek, will moderate.

Around the world, Havas PR agencies are creating the news — for clients and for themselves. For more on Havas PR, please visit the agency’s website at

About Havas PR

The PR arm of communications holding company Havas Worldwide, we have a presence in more than 75 countries across six continents. Our collective is ninth in size and third in social media effectiveness; in 2012, we were the second most awarded PR agency in the world at the Clios, among the most shortlisted PR networks at Cannes and the only PR network with a jury member at both Cannes and the Clios. We count among our members the Financial Agency of the Year and the number two Healthcare PR Agency of the Year. We are a collective, connected, pitching together, borderless, and focused on new tools, new technologies and a new way of working. We are one collective, connected for one commitment: getting to the future first. Faster. For more on Havas PR, visit

Media Contact
Ravi Sunnak
Havas PR North America

Source: Havas PR

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June 20, 2013 at 10:50 am

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Specialty Coating Systems Announces New Antimicrobial Parylene Technology

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Breakthrough technology effectively eliminates microorganisms on devices.
INDIANAPOLIS/PRNewswire/ — Specialty Coating Systems is pleased to announce a significant breakthrough in Parylene coating technologies: SCS microRESIST™ Antimicrobial Parylene Technology. SCS microRESIST combines the benefits of Parylene with antimicrobial properties to effectively eliminate harmful microorganisms on coated devices and components.
As healthcare-associated infections (HAIs) increase and continue to pose a challenge to hospitals and healthcare facilities, providers are tasked with improving patient health while reducing the risk of infection. SCS provides a new solution by offering manufacturers antimicrobial coating technology that effectively eliminates microorganisms.
Testing per JIS Z 2801, SCS microRESIST has demonstrated greater than 5 Log reduction after 24 hours on 14 common microorganisms, including E. coli and Staphylococcus aureus. The coating technology has also been tested for long-term effectiveness against E. coli, and achieved greater than 5 Log reduction.
SCS microRESIST technology can be applied to a variety of devices and applications where antimicrobial properties are critical during a product’s use.
For more information about SCS microRESIST and other Parylene conformal coating services and technologies, visit or call 317.244.1200.
*Images available upon request.
About Specialty Coating Systems
Headquartered in Indianapolis, Indiana, SCS is the worldwide leader in Parylene conformal coating services, systems, and materials. SCS has over 40 years of application experience and expertise in the medical device, electronics, automotive and military industries. With eleven coating facilities throughout the Americas, Europe, and Asia, SCS leverages its worldwide Parylene coating resources in order to meet its customers’ needs on a global basis. The company also offers industry-leading liquid coating systems, including spray, spin and dip coating systems, and ionic contamination test systems. To find out more about SCS and its industry-leading product lines, visit the company’s website at
Source: Specialty Coating Systems

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June 20, 2013 at 10:46 am

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New Tissue Retailers Forum on USD $80 billion tissue business being added at Tissue World Americas 2014 in Miami

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NEW YORK, June 19, 2013 /PRNewswire/ — At Tissue World Americas 2014 ( ) in Miami Beach on March 18-21, 2014, the brand-new Tissue Retailers and Distributors Insight Forum (TRIF) ( ) will look at the tissue products business from all angles, including New Supply-side Tonnage, Sustainability, Consumer Trends, Technology, New Product Innovation and Distribution/Logistics.

Tissue drives bigger baskets: Average dollars a US shopper spends per visit when Paper items are bought is 2X greater than when paper is not purchased.
Tissue drives bigger baskets: Average dollars a US shopper spends per visit when Paper items are bought is 2X greater than when paper is not purchased.
Tissue World conference room
Tissue World conference room

In fact, despite the enormity of the tissue business there has until now been no true meeting place where retail and commercial category buyers can easily and efficiently meet with integrated tissue manufacturers or converters to learn about new technologies, advances, products, capabilities and potential.

Tissue paper products are big business for retailers: Worldwide trade in tissue products is around USD 80 billion/yr in categories like bath tissue, paper towels, facial tissue, and table napkins, as well as commercial and industrial wipers.

Nielsen data shows that tissue/paper is the 3rd largest overall category for retailers in the USA, and by far the largest non-food category, in dollar terms. Further confirming this, Costco the world’s number 6 retailer recently said its Kirkland brand bathroom tissue is its single top-selling item, with yearly sales of USD 400 million. Studies also prove that tissue is a big driver of store traffic and, critically, that it leads to spending that is 2x greater when tissue is bought.

A natural extension of Tissue World

Tissue World, the world’s leading tissue show since 1993 with events in Barcelona, Miami and Shanghai, mainly covers tissue production, machines, raw materials and supplies for tissue making and converting plants. The new TRIF track is thus an extremely logical market-oriented extension of Tissue World into retail and distribution channels, where tissue category and sourcing managers can gain great networking opportunities, as well as unique insight.

RETAILERS AND DISTRIBUTORS: For more info, or to register to attend, please contact at or visit


Contact Person: Ivan Ferrari
Phone Number: +65-6592-0886

Source: Tissue World – UBM

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June 20, 2013 at 10:46 am

Santerno Partners with Energy Absolute to Provide Inverters for Largest Solar Plant in Southeast Asia

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New contract will support 126 MW solar photovoltaic facility in Thailand
IMOLA, Italy /PRNewswire/ — Santerno (, the Carraro Group company that specializes in alternative energy electronics and industrial automation, today announced that the company has reached an agreement with Energy Absolute, the renewable energy business network in Thailand, to provide solar power inverters to the largest photovoltaic plant in Southeast Asia. Under the terms of the contract, Santerno will supply all the integrated inverters for the new utility-size plant being constructed in the Thai province of Nakorn Sawan.
Under the terms of the agreement, Santerno is delivering a three-phase solar inverter housed in an outdoor cabinet specified to withstand extreme weather conditions of the rainforest. The same type of product is currently being used in a photovoltaic facility under construction in Calexico, California, where temperatures can reach 120 degrees Fahrenheit. The agreement also calls for Santerno to oversee service and maintenance of the new system for two years, as well as support for photovoltaic systems in other parts of the country. Santerno will be launching a new service center in Thailand with a maintenance team on staff in the near future.
“Asia offers strategic and attractive growth prospects for Santerno,” said Marco Tecchio, Chief Executive Officer of Santerno. “The Carraro Group has been operating in China for a decade and as a result Santerno is one of the few international companies in the renewables market that has solar inverters installed throughout Southeast Asia. This agreement with Energy Absolute is an important milestone in our expansion into the Asian solar market. We are proud to participate in such a high-profile project that will contribute to saving the environment and producing clean energy.”
Santerno is aggressively expanding into new global markets with new contracts signed recently in South Africa and the United States.
About Santerno
Headquartered in Imola, Italy, with offices around the globe, Santerno designs and markets solar inverters and products used to produce electricity from renewable sources. Since 2006 the company has been part of the Carraro Group, a multinational company specializing in power transmission systems with engineering and production operations in 16 countries. Santerno has more than 40 years of expertise in design automation of power electronics and has manufactured solar power inverters for 27 years, hybrid vehicles for 16 years, and wind power systems for six years. Santerno has more than 40 distributors worldwide.
For more information, visit
Tom Woolf
Gumas Advertising
Source: Santerno

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June 20, 2013 at 10:41 am

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Actuate’s Newest Release of BIRT Analytics Adds Key Advanced Predictive Analytics for Business Analysts

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New features bring data to life through pattern detection, decision trees, and campaign workflow definition to effectively analyze data and execute campaigns

SINGAPORE, June 19, 2013 /PRNewswire/ — Actuate Corporation (NASDAQ: BIRT), The BIRT Company™ — delivering more insights to more people than all BI companies combined, today announced the latest release of BIRT Analytics software specifically designed for business analysts. BIRT Analytics is the first product to enable advanced predictive analysis — through a variety of techniques — of data from any source. Companies who want the best combination of ease of use, analytic horsepower and ability to process billions of data points buy BIRT Analytics for their business analysts to make predictions without coding.

Adding to its already rich set of capabilities for business analyst-driven predictive analytics, BIRT Analytics 4.2 sports three new advanced features: Association Rules for detecting purchase patterns over time (for instance in grocery receipts by and across customer segments); Decision Tree, which allows prediction of outcomes based on decision paths; and Campaign Workflow to enable you to effectively execute campaigns based on the analysis, and set up a process to improve them based on analyzing the results. “With BIRT Analytics we offer the best of all analytic worlds,” said Nobby Akiha, Senior Vice President of Marketing at Actuate. “The business analyst no longer has to be content with ‘predictive analytics lite’ — BIRT Analytics 4.2 provides the analytical horsepower of traditional statistical tools in an easy-to-use visual product that analyzes all types and sizes of data — including Big Data.”

Most products available today do only part of the predictive analytics job for specific audiences:  A few perform simple discovery for select analysts; others are designed for statisticians who are trained to code predictive models. BIRT Analytics empowers business analysts to, independently, discover correlations and predict behaviors and outcomes through techniques like customer segmentation, next best offer and vendor risk or customer loyalty.

BIRT Analytics empowers the business user to make data-informed competitive decisions today, and to communicate with customers/patients/clients based on that intelligence. With BIRT Analytics you can run various analytic techniques, design a campaign, predict the likely outcomes of campaigns, analyze the campaign results and begin the cycle again, continually improving business results.

Delivers Big Data value much sooner than any Big Data project

The urgent need to predict a buyer’s behavior exists with or without Big Data. It exists across industries for both product manufacturers and service providers; in banking, health care, technology, government, consumer goods and countless other specialties. Before the availability of BIRT Analytics, business unit analysts had to queue their project requests with IT departments or depend on data scientists to share insights gleaned from long exercises.

While the first of the three stages of Big Data Management (Organizing) is currently occupying the attention of IT in many organizations, the second (Visualizing & Analyzing) and third (Operationalizing) stages are critical to business units and their business analysts. In one solution BIRT Analytics gives this group a powerful set of techniques for predictive analysis, and a way to immediately operationalize — internally and externally — the gleaned insights. BIRT Analytics shows you the correlations, patterns and predictions you need today to increase business effectiveness and profitability, effectively bringing static data to life. And, later, the analyses performed in BIRT Analytics can inform the objectives of the Organizing stage of Big Data Management.

Key features of BIRT Analytics 4.2

  • BIRT Analytics 4.2 adds the following features and benefits:

o    New automated analytic techniques — Association Rules and Decision Trees to enhance the predictive nature of the product; Association Rules is used for “Market Basket Analysis” while Decision Tree analysis is often applied to “next best offer” problems.

o    Improvements to data loading and preparation, including the ability for users to add personal data such as that contained in spreadsheets, and combine it with traditional analytic sources such as corporate data warehouses, web site traffic and activity logs, and publicly available demographic information. BIRT Analytics also adds five data preparation techniques that automate the process of making data suitable for further analysis. These techniques are: Normalization, Linear, SoftMax, Logistical Scaling and Remapping of Values. These techniques can prevent distortions in analysis and reduce computation time.

o    Process automation through Campaign Management (to inform marketing automation tools like Marketo and Eloqua) and iWorkflow event execution and scheduling.

  •  Faster display of performed analysis than any other product — billions of rows of data displayed at speed of thought, with interactive visualizations in less than 10 seconds to uncover new profit opportunities
  • No other product on the market delivers the unique combination of behind-the-scenes algorithmic power, ease of use, and sheer speed of BIRT Analytics, while bypassing the need for pre-modeling (pre-processing) of data.

“BIRT Analytics combined with the rest of the modules in the ActuateOne® BIRT-based product suite ties together internal and external data-oriented business management, and allows you to fulfill today’s mandate to manage by data for competitive advantage,” concluded Akiha.

Actuate — The BIRT Company™
Actuate founded and co-leads the BIRT open source project, which is used by over 2.5 million developers around the globe and serves as the foundation of the ActuateOne® platform. Applications built on ActuateOne deliver more business and consumer insights to more people than all BI companies combined – ensuring organizations are ready for the exponential growth of Big Data and the proliferation of touch devices.

The ActuateOne platform empowers developers to rapidly develop custom, BIRT-based business analytics andcustomer communications applications. ActuateOne applications built with one BIRT design can access and integrate any data, including unstructured sources. They provide one user experience regardless of skill level and are supported by one platform for any cloud, hybrid, on-premise, web or touch device deployment.

Headquartered in Silicon Valley, Actuate has over 5,000 customers globally in a diverse range of business areas including financial services,technology and the public sector. Actuate is listed on NASDAQ under the symbol BIRT. For more information, visit or engage with the BIRT community at

Copyright © 2013 Actuate Corporation. All rights reserved. Actuate, ActuateOne, The BIRT Company, BIRT onDemand, BIRT Analytics, and the Actuate logo are trademarks or registered trademarks of Actuate Corporation and/or its affiliates in the U.S. and certain other countries. The use of the word “partner” or “partnership” does not imply a legal partnership relationship between Actuate and any other company. All other brands, names or trademarks mentioned may be trademarks of their respective owners.


Sadaf Salim

Source: Actuate Corporation

Related stocks: NASDAQ-NMS:BIRT

Written by asiafreshnews

June 20, 2013 at 9:39 am