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Speed Record – Dani Arnold Breaks Record on the North Face of the Matterhorn

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SEON, Switzerland, May 4, 2015 /PRNewswire/ — To mark the start of the season on the Matterhorn, top class alpinist Dani Arnold, from Switzerland, has set a new milestone: on April 22nd the speed specialist from the Mammut Pro Team climbed the Schmid route on the Matterhorn North face in 1 hour and 46 minutes. With this he beats the previous record set by Ueli Steck in 2009 by 10 minutes.

The 1,100 metre high North face of the Matterhorn is, with the Eiger and Grand Jorasse, one of the three great North faces of the Alps. Good mountain climbers need between 8 and 10 hours for this wall of rock and ice. Dani Arnold achieved the ascent in just one hour and 46 minutes! He climbed the original route of the Matterhorn North face (Schmid route) alone.

(Photo: http://photos.prnewswire.com/prnh/20150429/742838-a)
(Photo: http://photos.prnewswire.com/prnh/20150429/742838-b)

At precisely 8:34 a.m. Dani Arnold set off at the Bergschrund at 3,400 metres above sea level. The conditions were “actually really good, even if not optimal. In many places I was climbing on glare ice, and on rock further up. This is where you would ideally find snow,” said the climber from Uri, Switzerland. The Swiss mountain guide is known for his speed at climbing mountains. Even on difficult terrain, Dani Arnold climbs apparently without effort. When he set the speed record for the Eiger North face in 2011, which is still unbroken today, hardly anyone outside the climbing scene had heard of him.

About Dani Arnold:

The 31-year-old mountain guide discovered climbing when he was 14 years old and it was only a few years later, whilst still a youngster, that he climbed the North face of the Eiger with friends. He has achieved many first ascents around the world and set the speed record on the Eiger North face. Dani Arnold is sponsored by Mammut.

Contact:
Harald Schreiber
Mammut Sports Group AG
Industriestrasse Birren
CH-5703 Seon

Public Relations
Tel. +41-(0)62-769-81-25
Fax +41-(0)62-769-82-47
harald.schreiber@mammut.ch
http://www.mammut.ch

Source: Mammut Sports Group AG

Written by asiafreshnews

May 5, 2015 at 12:33 pm

Posted in Sports

(RED) And Bank of America Challenge The Global Fitness Community to Go the Distance with Turn Your Miles (RED), Powered By Nike+

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— FROM OCT. 12 THROUGH DEC. 7, RECORDED MILES WILL TRIGGER A BANK OF AMERICA DONATION THAT BRINGS US ONE STEP CLOSER TO AN AIDS-FREE GENERATION

CHICAGO, Oct. 10, 2014 /PRNewswire/ —  Beginning on Oct. 12, the day of the Bank of America Chicago Marathon, through Dec. 7, three global brands are coming together to “TURN YOUR MILES (RED)” – harnessing the power of community to support the fight against HIV/AIDS.

TURN YOUR MILES (RED) is an eight-week campaign that empowers walkers, runners and fitness enthusiasts worldwide to make a collective contribution that will save lives and effect change. For each Nike+ Running mile pledged to (RED) on www.nike.com/onestep4red, Bank of America will donate 40 cents – up to $1 million – toward the fight to eradicate mother-to-child HIV transmission. Nike+ Running is a free app which allows people to track, measure, share and compare their movements with a global community of athletes.

TURN YOUR MILES (RED) deepens the partnership between Bank of America and (RED). Earlier this year, the bank announced a $10 million investment toward delivering the first AIDS-free generation in over 30 years.

“Public and private partnerships are essential to solving our most significant challenges, particularly when it comes to global health,” said Anne Finucane, global chief strategy and marketing officer at Bank of America. “By bringing Nike’s influence and resources into the fold, we’re building on our progress toward a very reachable goal.”

Today, it costs as little as 40 cents for two lifesaving pills called antiretrovirals (ARVS) which, when taken daily, can prevent an HIV-positive pregnant woman from passing the virus to her unborn baby. Still, 650 babies are needlessly born with HIV every day. TURN YOUR MILES (RED) is an initiative designed to enable people at every fitness level to play a part in delivering up to $1 million to HIV medical clinics and programs in sub-Saharan Africa. That amounts to 2.5 million days of lifesaving ARVS.

“The first step is always the most important for anything worth doing, and helping fight for an AIDS-free generation is something we believe people worldwide are willing to go the extra mile for,” said Deborah Dugan, (RED) CEO. “I encourage anyone and everyone – marathoners, casual runners and walkers – to join (RED), our partner Bank of America and the Nike+ community and make your steps count.”

For more information, please visit www.nike.com/onestep4red.

About (RED)™
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Galaxy Chocolate (UK), The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, Sir Richard’s Condom Company, Square, Girl Skateboards, Bottletop, Fatboy USA and Bed Bath & Beyond.

To date, (RED) has generated more than $275 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 55 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at www.red.org.

From October 12 until December 7, 2014, for every mile, up to a weekly cap published at NIKE.COM/ONESTEP4RED, recorded on Nike+ Running as part of the Turn Your Miles (RED) pledge program, Bank of America Corporation will donate $0.40 to the U.S. Fund for the Global Fund to Fight AIDS, Tuberculosis and Malaria to support and fund prevention and treatment of HIV/AIDS, up to a total maximum donation of $1 million. No purchase necessary. Bank of America and the Bank of America logo are registered trademarks of Bank of America Corporation. Bank of America, N.A. Member FDIC © 2014 Bank of America Corporation.

About Bank of America
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small businesses, middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 49 million consumer and small business relationships with approximately 5,000 retail banking offices and approximately 16,000 ATMs and award-winning online banking with 30 million active users and more than 15 million mobile users. Bank of America is among the world’s leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

About Nike+
Since its launch in 2006, Nike+ Running has provided runners the chance to track, measure, share and compare their runs with a global community of athletes. The Nike+ Running App uses GPS technology to map runs, provide stats on instantaneous pace and distance, and track users’ progress. It offers fun motivational features like Nike+ Challenges, cheers from friends, photo sharing to social media, live audio feedback and the option to select music. Its Nike+ Coach function offers comprehensive training programs, helping runners to prepare for their races.  The Nike+ Running community has logged over 1 billion miles worldwide. Download the Nike+ Running app for free from The Nike+ the Apple App Store and for Android in Google Play.

Photo –

http://photos.prnewswire.com/prnh/20141009/151366

Logo –

http://photos.prnewswire.com/prnh/20140123/NY51738LOGO-b

Source: (RED)

Written by asiafreshnews

October 13, 2014 at 11:48 am

Posted in Healthcare, Sports

Roger Federer Opens LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch “Top of Europe” and Plays Tennis Show Match with Ski Racer Lindsey Vonn

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KILCHBERG, Switzerland/PRNewswire/ — Chocoladefabriken Lindt & Sprungli (Schweiz) AG and Jungfrau Railway Holding AG are teaming up. LINDT is making a trip on the Jungfrau Railway, 3,454 meters above sea level, into a sweet experience with Swiss Chocolate Heaven. The themed chocolate shop was officially opened today by none other than LINDT brand ambassador Roger Federer. The highlight was a tennis exhibition match between him and ski racing star Lindsey Vonn on the Aletsch Glacier overlooking the Sphinx.

Chocoladefabriken Lindt & Sprungli (Schweiz) AG today celebrated the official opening of LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch “Top of Europe,” 3,454 meters above sea level, together with the Jungfrau Railway and LINDT brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest LINDT chocolate, and the adjacent Master Chocolatiers parlor gives visitors a fascinating insight into how chocolate is made.

To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/71400585-roger-federer-lindt-Jungfraujoch-lindsey-vonn

Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprungli, commented: “With the themed chocolate shop at the Jungfraujoch, we have positioned our brand at a lofty height. Our aim is to introduce tourists from abroad to our LINDT chocolate up there.” And Urs Kessler, CEO of the Jungfrau Railway, agrees: “SWISS CHOCOLATE HEAVEN is a perfect addition to our existing services, and provides attractive added value for our visitors.”

However, the highlight of the official opening was the tennis exhibition match between LINDT brand ambassador and tennis champion Roger Federer and American ski racer Lindsey Vonn, which was played on the Aletsch Glacier against the backdrop of the Alps. Roger Federer said: “I never cease to be amazed by the great ideas LINDT comes up with. Today on the Jungfraujoch was a real highlight for me.”

Photo and film material from the event is available at 6pm on:
http://www.photopress.ch/image/Lindt+Spruengli/Roger+Federer/Swiss+Chocolate+Heaven
Twitter: #chocolateheaven http://www.chocolateheaven.lindt.com

About Lindt & Sprungli:  Lindt & Sprungli is the worldwide leader in the premium chocolate segment and was founded more than 165 years ago in Zurich. Lindt & Sprungli quality chocolate is manufactured in eight own production facilities in Europe and the US and is sold by 20 own subsidiaries as well as a widespread network of independent distributors around the world. The Lindt & Sprungli Group employs around 9000 people and achieved sales of 2.88 billion Swiss francs in 2013.

About Jungfrau Railway Holding AG: The Jungfrau Railway Group is the largest mountain railway company inSwitzerland. Its main activity is the operation of excursion railways and winter sports facilities in the Jungfrau region. The most profitable segment is the trip to the Jungfraujoch – Top of Europe, situated 3,454 meters above sea level, within the UNESCO World Heritage Site Swiss Alps Jungfrau-Aletsch. The Jungfraujoch is an especially popular destination for Asian guests, and in 2013, it attracted over 800,000 visitors for the second time in a row.

Lindt & Sprungli media contact:
Nina Keller
Tel.: +41-78-718-93-33
E-mail: mediarelations-in@lindt.com

Jungfraubahnen media contact:
Patrizia Pulfer
Tel.: +41-79-222-53-10
E-mail: patrizia.pulfer@jungfrau.ch

Video: http://www.multivu.com/mnr/71400585-roger-federer-lindt-Jungfraujoch-lindsey-vonn

Source: Lindt & Sprungli

Written by asiafreshnews

July 18, 2014 at 2:08 pm

Posted in Food/Beverages, Sports