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Archive for September 2015

BARC India Appoints Nielsen to Conduct India’s Largest Universe Estimation Study

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MUMBAI /PRNewswire/ —

The Broadcast Audience Research Council of India (BARC India), the television rating company formed by broadcasters, advertising agencies and advertisers today appointed Nielsen as the agency to conduct India’s largest Universe Estimation study on television ownership and viewing habits.

(Logo: http://photos.prnewswire.com/prnh/20150828/10129285 )

The study will provide the marketing industry with an in-depth understanding on count and composition of television households in the country, with updated numbers over time as industry currency, addressing questions such as number of televisions per household, viewers and viewing habits. With a focus on providing a robust and expanding panel to measure television ratings in the country, the study will also gather data on television owning households in small towns and rural India. As an additional layer to measuring television audiences, the study will also capture the paradigm shift in content viewing between linear mediums like the television set, and also digital mediums such as smartphones, tablets, PCs etc.

Nielsen was chosen after a rigorous pitch process, and was awarded the contract based on its superior understanding of the environment and challenges; and the use of novel technology and processes. As part of the study, Nielsen will cover 3 lakh households sample size, and the first round of findings will be released by BARC in early 2016. This by far, is the largest such study. The technology used ensures a quick turnaround hence, the data will not get dated when it’s released.

The study will be conducted using innovative technology, and with a digital focus. Tools and methods like Computer Aided Personal Interviews, GPS technology, and phone number validation via OTPs will be deployed to ensure greater efficiency in the interview process, increased accuracy and transparency through the end-to-end process.

Partho Dasgupta, Chief Executive Officer, BARC India, said, “This pioneering study will help address many questions faced by the industry today, and be a ready reckoner for marketers and advertisers, besides helping the panel expansion for television measurement as well. The methodology that has been selected will reduce the time taken for the study, and allow for a quicker turnaround compared to traditional methods.”

Nielsens vast infrastructure, quality processes and latest technology in data capture and world-class standards, lends a perfect combination to ensure that this study gets completed in record time,” said Prashant Singh, Managing Director, Nielsen India.

Media Contact
Seema Singh
seema.singh@barcindia.co.in
+91-9702333354

Source: Broadcast Audience Research Council

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September 30, 2015 at 7:03 pm

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GfK’s Digital Ad Effectiveness Solutions to Include Mobile Capability

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NUREMBERG, Germany /PRNewswire/ —

  • GfK can now identify when an individual is exposed to an advertisement on multiple devices (PC, smartphone, tablet etc.) and unify the browser and app experience – thereby enabling a more accurate evaluation and attribution of the performance of ad formats, creative and overall campaigns
  • GfK is also excited to announce an innovative collaboration with Facebook to incorporate evaluation of Facebook ads into the holistic solutions now available to advertisers
  • GfK plans to launch capability in November 2015 in the United States, United Kingdom, Germany and selected digital markets

With predictions of mobile ad spend reaching $100 billion in 2016 (51% of all digital expenditure) and doubling by 2019 to $196 billion (70% of all digital ad spend[1]), mobile advertising is key for any marketer. Despite this trend, the technology to maximize digital ad spend around more than just delivery metrics has not been made available – until now.

GfK is pleased to announce it has the assets required for media agencies, publishers and advertisers to evaluate the full cross-media picture, even at a brand impact level. Doing so requires not only the actual measurement of individual exposure to ads, but also the attribution of these exposures across multiple devices and also different ecosystems.

These solutions are currently being used and optimized and will be incorporated into GfK’s existing portfolio, including GfK Experience Effects communication trackers, from November 2015.

“This time last year I was presenting at conferences and telling clients that the big issue in mobile advertising was that we couldn’t evaluate ads properly – despite there being so much data around – mainly because of privacy and technology challenges. We are now able to bring cross-media clarity while fully adhering to privacy guidelines and laws,” says Arno Hummerston, Global Director, Digital Market Intelligence at GfK.

GfK has also developed a multi-faceted approach with Facebook to bring a robust evaluation of the effectiveness of advertisers’ campaigns across all devices. Taking into account the targeting and reach of Facebook campaigns, these new solutions allow total campaign effectiveness measurement.

Hummerston continues: “By bringing together the PC browser ad exposure measurement with mobile browser measurement and also the in-app ad measurement, GfK has closed the cross-media digital loop. We have great coverage and scale through collaborators like Facebook.  We will continue to invest and evolve our digital ad solutions to help marketers better understand their efforts in the digital space. In that way they can deliver more integrated, better performing campaigns.”

[1] Source: eMarketer – data accessed April 2, 2015

For more information on GfK’s digital capabilities, please contact Arno Hummerston on Arno.Hummerston@gfk.comor tel +44(0)20-7890-9404 or twitter @ArnoHum.

www.gfk.com

Source: GfK
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September 30, 2015 at 7:01 pm

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IKEA Switzerland is the First Company Worldwide to Reach Highest Level of Gender Equality Certification From EDGE

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SPREITENBACH and GENEVA, Switzerland /PRNewswire/ —

EDGE is the leading global standard for gender equality and has assessed IKEA Switzerlands policies, practices and numbers in five different areas: equal pay for equivalent work, recruitment and promotion, leadership development training and mentoring, flexible working and company culture. As a result, IKEA Switzerland is the first company worldwide to reach LEAD, the highest level of EDGE certification.

(Photo: http://photos.prnewswire.com/prnh/20150928/271577 )
(Photo: http://photos.prnewswire.com/prnh/20150928/271576 )

The vision of IKEA is to create a better everyday life for the many people, which includes the IKEA co-workers around the world. For years IKEA Switzerland has been committed to establishing gender equality amongst its 3000 co-workers. “With the EDGE certification we have the opportunity to verify whether our ambition to treat men and women equally at IKEA is a living reality,” says Simona Scarpaleggia, CEO of IKEA Switzerland. “By reaching the highest level of certification, we are tightening IKEA’s company structure and culture to prevent pay gaps, underrepresentation of women in management positions and different career paths for women,” Scarpaleggia continues. More than 100 companies from 31 different countries have been certified or are in the process of becoming certified by EDGE for the first or second level so far.

1004 employees were interviewed

The EDGE assessment included company statistics, interviews with more than 1000 employees and in-depth interviews with IKEA Switzerland’s HR professionals. The analysis of salaries has shown that IKEA has a statistically insignificant unexplained gender pay gap.

“IKEA Switzerland is the success story of gender-enlightened, sustainable business,” says Aniela Unguresan, co-founder of EDGE Certified Foundation.

– Cross reference: Picture is available at AP Images (http://www.apimages.com ) and http://www.presseportal.ch/de/nr/100003642 –

For further Information please contact:

IKEA Switzerland
Alexander Gligorijevic, PR Manager, IKEA Switzerland
Tel. +41(0)58-853-36-55, alexander.gligorijevic@ikea.com
or pr.ch@ikea.com

EDGE Strategy
Josephine Dunn
josephine.dunn@edge-strategy.com

Source: IKEA AG

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September 30, 2015 at 6:59 pm

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IMD Business School Brings Orchestrating Winning Performance to Island Resort

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SINGAPORE /PRNewswire/ —

For the third consecutive year, IMD, a top-ranked business school and worldwide expert in executive education, plans to welcome more than 100 senior executives for its leadership program Orchestrating Winning Performance (OWP) in Singapore.

The program will take place November 16 – 20 at Capella, a business hotel and resort located on Sentosa Island. Moving the program to Capella was done to intensify the focus on learning. “Executives need a place where they can disconnect from the issues of everyday in order to fully focus on leading tomorrow,” said IMD professor Mike Wade, co-director of the OWP program. “Capella makes for an inspiring retreat location, much like the IMD campus in Lausanne.”

The lessons given at OWP will be unique to business opportunities and challenges seen in Asia.

Keynote presentations include: David Lim, Leader of the 1st Singapore Everest Expedition, on the challenges of change; Sunny George Verghese, CEO of the OLAM Group and Chairman of the Human Capital Leadership Institute, on growing a business responsibly; and Steven MacGregor, Founder of The Leadership Academy of Barcelona on improving physical and mental performance.

During the week, Arturo Bris, Director of the IMD World Competitiveness Center will also release the second annual World Talent Report, presenting a ranking of countries on their ability to develop, attract and retain talent.

Designed to develop leadership capabilities, OWP will explore a wide range of topics including branding, digital business, emerging markets, family business, finance, governance, and innovation.

“Leadership is one of the most important and scarce resources that companies must wrestle with in the coming years,” said Margaret Cording, IMD’s Regional Director in Southeast Asia and Oceania. “OWP Singapore, as well as executive education programs hosted in our Southeast Asia Executive Learning Center, provide opportunities for executives to develop strategies for successful, long-term growth.”

IMD delivers programs and services from key locations around the world. Since 2013, Singapore has become an important hub for IMD’s executive education offering.

Learn more about the executive program Orchestrating Winning Performance in Singapore.

ABOUT IMD

IMD is a top-ranked business school. We are the experts in developing global leaders through high-impact executive education and offer a Global Leader Index where executives can benchmark themselves. We are 100% focused on real-world executive development; we offer Swiss excellence with a global perspective; and we have a flexible, customized, and effective approach. (http://www.imd.org)

Contact:
Matthew Mortellaro
+41-21-618-03-52
Matthew.Mortellaro@imd.org

Source: IMD International
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September 30, 2015 at 6:57 pm

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Huawei, Vogue China and Fornasetti Collaborate on Special Edition Watch, Designed by Barnaba Fornasetti

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MILAN /PRNewswire/ —

Given as exclusive gifts to guests of Vogue China’s tenth anniversary party at Milan Fashion Week, this design marks the start of Huawei’s crowd-sourced design platform

Huawei Consumer Business Group (BG) today unveils its first special edition watch, styled by renowned Italian designer Barnaba Fornasetti for guests of the Vogue China tenth anniversary celebrations. This gift represents a collaboration between Huawei, Vogue China and Fornasetti that seamlessly marries art, design and modern technology.

To view the Multimedia News Release, please click:

http://www.multivu.com/players/uk/7639851-huawei-special-edition-watch-fornasetti/

The Fornasetti-designed watch allows users to stay connected wherever they are, with notifications for calls, texts, instant messages and emails.

The exclusive Fornasetti design of the watch face includes the iconic Fornasetti “Tema e Variazioni” motif, with the watch strap and accompanying box both designed using the classic green “Malachite”, typical of Fornasetti’s designs. The box also showcases the instantly-recognisable Fornasetti keyhole.

This premium watch combines a timeless aesthetic design with smart technology embedded within.

The special edition watch will only be available as gifts to guests of the Vogue China tenth anniversary party, sponsored by Huawei, which marks the closure of Milan Fashion Week. The world-famous fashion photographerMario Testino, and supermodels Karlie Kloss and Sean O’Pry, who featured in the Huawei Watch advertising campaign and photo shoot, will attend the exclusive event.

To coincide with the unveiling of the Fornasetti for Vogue China watch, Huawei is launching a ‘Design Powered By Huawei’ platform http://consumer.huawei.com/design for designers and artists to submit their creations via a website. Whether it be custom skins for existing products such as the watch, or crystal ball looks at future products such as the smartphone or smartwatch of tomorrow, Huawei is excited to see what the design community creates.

A classic design aesthetic built with smart technology

Crafted using sophisticated materials, all editions of the Huawei watch feature a fully circular 1.4-inch touch-sensitive AMOLED display, coated in scratch-resistant sapphire crystal glass (the favoured choice amongst Swiss watch manufacturers) and a cold-forged stainless steel frame.

A premium watch, its design truly embodies the space where fashion meets technology. The watch face is made of scratch-resistant sapphire crystal and measures 42mm in diametre, which is the traditional dimension for wristwatches.

Capable of downloading music for offline playback, and with Bluetooth connectivity for wireless headphones, it’s the perfect running companion. A heart rate sensor accurately measures heart rates, and the 6-Axis motion sensor can track activities including walking, running and stair climbing.

Embracing the worlds of fashion and technology

The classic Fornasetti brand dates back to the twentieth century and was started by Piero Fornasetti, styled as a ‘designer of dreams’. In terms of decorative ideas, Fornasetti’s production of objects and furniture is one of the largest of the 20th century. Fornasetti’s son, Barnaba, is perpetuating the Fornasetti tradition by continuing to produce and re-invent Fornasetti designs, sharing his father’s true artistic vision and roots in an artisan approach.

The “Tema e Variazioni” motif, found on the Huawei watch face design, is inspired by 19th century Italian opera singer Lina Cavalieri. This image was chosen by Fornasetti for the same reason he chose his iconic archetypes: because of its classic, formal beauty. Lina’s face compliments the timeless design of the Huawei watch and further embodies the embrace of fashion and technology.

Barnaba Fornasetti said of his Huawei watch design: “The Fornasetti brand is built upon the revival and reinvention of its classic designs and objects, giving them a new purpose and always keeping its artisan approach. The Lina face is a part of my father’s legacy and to reinforce its timeless design, I paradoxically decided to apply it on a cutting edge product that keeps time”.

Glory Zhang, Chief Marketing Officer, Huawei Consumer BG, said of the Fornasetti watch design: “This collaboration with Fornasetti is the start of an exciting journey for Huawei, delivering connections between innovative technology and art, design and culture. This is the first of many exciting cultural collaborations as we move to become an innovator within the arts.”

Availability and Accessories

The standard models of the Huawei Watch will be available in more than 20 countries and regions, including United States, United Kingdom, Argentina, Australia, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong,Italy, Japan, Norway, Philippines, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, United Arab Emirates.

For more information, please visit: http://consumer.huawei.com/minisite/worldwide/huawei-watch/

For regular updates on Huawei Consumer BG, follow us on:

Facebook: https://www.facebook.com/huaweidevice

Twitter: https://twitter.com/HuaweiDevice

Google: https://plus.google.com/+HuaweiDevice

YouTube: https://www.youtube.com/huaweidevice

Flickr: https://www.flickr.com/photos/huaweidevice/

About Huawei Consumer Business Group

By 2014, Huawei’s products and services have covered more than 170 countries, and a third of the world’s population. Huawei’s shipments of smartphones ranked third in the world in 2014. Huawei has 16 R&D centers have been set up in the US, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of three businesses within Huawei, covering smartphones, mobile broadband devices, home devices and cloud services. Based on more than 20 years of Huawei’s expertise in the telecom industry, built on Huawei’s global network, worldwide operations and business partners, Huawei Consumer Business Group is dedicated to providing the latest technology to the consumers and bringing the joy of technological advances to people all around the world. Huawei acts on its word and fulfills dreams. For more information please visit: http://www.consumer.huawei.com

(Photo: http://photos.prnewswire.com/prnh/20150928/271357 )

Video: http://www.multivu.com/players/English/7636451-kate-hudson-campari-bittersweet/

Source: Huawei

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September 30, 2015 at 6:55 pm

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Occlutech Obtains European CE Approval for Its Novel mVSD Device

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SCHAFFHAUSEN, Switzerland /PRNewswire/ — Occlutech, a leading innovator of implants to treat structural heart disease today announced that it has obtained European CE Mark approval for its dedicated muscular Ventricle Septal Defect Closure Device, (VSD). The device is a specifically designed implant indicated for the minimally invasive closure of muscular Ventricle Septal Defects, VSD.

Tor Peters, CEO of Occlutech Group, commented: “We are extremely pleased to be able to provide patients and cardiologists with this innovative product and expect our VSD occluder to significantly add and improve therapy options for this patient population.”

Occlutech’s muscular VSD occluder consists of a flexible nitinol wire mesh with “shape-memory” properties. Occlutech´s proprietary technology allows for the creation of products with unique properties regarding flexibility and adaptability. The implant will be available in different configurations, multiple sizes, and can accommodate a broad range of defects. The Occlutech mVSD implant allows fast, atraumatic, minimally invasive closure of these defects. VSD closure using implantable devices is an alternative to open heart surgery.

About Occlutech

Occlutech is a global leader in developing innovative products for the treatment of structural heart disease. The Company sells and markets ASD, PFO, PLD and PDA occluders, as well as a range of specialized occlusion devices and accessories in over 80 countries around the world. Occlutech has several innovative products under development and operates facilities in Germany, Turkey and Sweden. For additional information please visit Occlutech´s website at http://www.occlutech.com.

For further information and queries please contact:
Tor Peters
tor.peters@occlutech.com
Katrin Biedermann
katrin.biedermann@occlutech.co

Source: Occlutech International AB
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September 30, 2015 at 6:51 pm

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Announcing The Park Bel Air, a Bespoke Residential Development by Domvs London and Junius Real Estate Partners

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LONDON /PRNewswire/ — Domvs London, a developer of ultra-prime residential property, has formed a joint venture with Junius Real Estate Partners, a real estate investment unit within J.P. Morgan Private Bank, to acquire a prime 11-acre site within lower Bel Air known as The Park Bel Air. The venture seeks to deliver the finest living experience in the world for a select few, through the creation of three grand estates. The estates, located at the heart of Los Angeles’ prestigious ‘Platinum Triangle’ (Bel Air, Beverly Hills, and Holmby Hills), will accommodate personalized turnkey homes permitted for up to 61,000 ftsquared each, offering privacy, security, and Pacific Ocean, city and canyon views.

(Photo: http://photos.prnewswire.com/prnh/20150924/270399 )

Kurt Rappaport, Co-founder and Owner, Westside Estate Agency, remarks, “Estates of this calibre in Los Angelesrarely come to market, let alone a collection of three in old Bel Air presented as thoughtfully as The Park Bel Air. Demand for properties at this end of the market, both domestic and off-shore, continues to outstrip supply.  No one should be surprised to see the trend for prime property sales above $50 million in the Platinum Triangle continue.

“The Park Bel Air is a landmark development on one of the most ultra-prime pieces of real estate in Los Angeles. We are thrilled to be working on such an exciting collection of properties that are like no other.”

Jon O’Brien, Founder and CEO, Domvs London, comments, “We’re providing ultra-high net worth buyers with a bespoke lifestyle choice in which every aspect of their estate can be thoughtfully curated.

“When compared to other ultra prime property markets such as New York, London or Monaco, properties of this quality, specification and demonstrable value are surprisingly rare at the highest end of the Los Angeles residential market.”

Domvs London’s development team, led by Founder and Creative Director Gavin Brodin, combines class leading architecture and design with a construction team poised to deliver, upon request, fully personalised turnkey homes on an expedited basis. Having secured final permits just prior to the adoption of new City of Los Angeles restrictions on large home developments, The Park Bel Air represents possibly one of the last remaining opportunities to develop homes of this quality and scale in Bel Air.

http://www.TheParkBelAir.com

Photo: http://photos.prnewswire.com/prnh/20150924/270399

Source: Domvs London

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September 30, 2015 at 6:42 pm

Posted in Uncategorized