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Novo Nordisk to Create the World’s First All-diabetes Professional Cycling Team

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BAGSVAERD, Denmark/PRNewswire/ —
Novo Nordisk today announced a unique partnership to form Team Novo Nordisk, a global sports team with more than 100 cyclists, triathletes and runners who all have diabetes, spearheaded by the world’s first all-diabetes pro-cycling team.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/58660-novo-nordisk-diabetes-cycling-team
(Logo: http://photos.prnewswire.com/prnh/20120911/559804 )
Team Novo Nordisk will use life experiences and competitiveness to motivate people affected by diabetes. Throughout 2013, these athletes will compete in more than 500 sporting competitions around the world. The men’s pro-cycling team will compete in races such as the USA Pro Cycling Challenge, the Tour of Britain and the Paris-Tours, with the ultimate goal of joining the Tour de France.
“As part of our long-standing Changing Diabetes® programme, this partnership provides a tremendous opportunity to raise awareness, and educate, empower and inspire people with diabetes,” says Jakob Riis, senior vice president, Global Marketing and Global Medical Affairs, Novo Nordisk. “This is yet another way Novo Nordisk is striving to create more opportunities to live well with diabetes.”
Phil Southerland founded what was known as ‘Team Type 1’ in 2005 and included riders and athletes with and without diabetes until this year. The new Team Novo Nordisk will only comprise of athletes who have diabetes and will continue to grow the team mission “to instil hope and inspiration for people around the world affected by diabetes.”
“As Team Novo Nordisk we want to show the world what is possible with great diabetes control. Between us, Team Novo Nordisk has over 1,000 diagnosed years of diabetes with no complications and we stand for what life with diabetes can be like,” Southerland says. “Exercise is that billion dollar drug that nobody ever gets prescribed, and in my experience is the best of them all. With appropriate diet, exercise, treatment and technology, anyone with diabetes can achieve their dreams.”
About Diabetes
Today, 371 million people are living with diabetes.[1] Changing Diabetes® is Novo Nordisk’s global commitment to improve conditions for the millions of people who live with diabetes around the world today, and those who are at risk of developing diabetes tomorrow. It is a global advocacy and partner platform which advocates for the prevention and early detection of diabetes, as well as improved treatment, care and health outcomes.
Headquartered in Denmark, Novo Nordisk is a global healthcare company with 89 years of innovation and leadership in diabetes care. The company also has leading positions within haemophilia care, growth hormone therapy and hormone replacement therapy. For more information, visit novonordisk.com.
Reference
International Diabetes Federation. IDF Diabetes Atlas, 5th Edition, 2012 Update. Brussels, Belgium: International Diabetes Federation. Available from: http://www.idf.org/diabetesatlas. Last accessed: November 2012

Video: http://www.multivu.com/mnr/58660-novo-nordisk-diabetes-cycling-team
Source: Novo Nordisk A/S

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December 5, 2012 at 11:25 am

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Battle of the Nations: World Historical Medieval Battle Championship

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PARIS /PRNewswire/ — Battle of the Nations, the world championship in Historical Medieval Battle (HMB), gives fighters of 25 national teams from four continents an opportunity to meet on the course in an uncompromising, full contact battle.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/58651-medieval-battle-of-nations
HMB is a new sport that combines a modern approach to the organization of sporting events and ancient martial arts. It’s a new stage of martial arts development, based on the techniques of the Middle Ages and the latest achievements of modern full contact sports.
Battle of the Nations appeared in 2009, when the first summit dedicated to the future event was organized and the unified international rules of HMB were written.
For three years the championship developed from four national teams participating in Battle of the Nations 2010 to 25 national teams registered for Battle of the Nations 2013 from France, Germany, United Kingdom, Italy, Austria, Czech republic, Ireland, Slovakia, Luxemburg, Spain, Portugal, Romania, Russia, Ukraine, Belarus, Poland, Quebec, USA, Denmark, Israel, Baltic Countries, Belgium, Australia, New Zealand and Japan.
To participate in the event, the participants go through a strict checking process concerning authenticity of their clothes, armor and weapons. In addition to spectacular full contact battles between the national teams, Battle of the Nations offers performances of medieval artists, fire shows, medieval fairs for guests, taverns etc.
Battle of the Nations doesn’t deal with staged battles. Real feelings and passion for sport, the atmosphere of the event, and unique full contact battles of armored knights attract tens of thousands of spectators every year.
Preparation and conduct of Battle of the Nations is done by Historical Medieval Battle International Association. It promotes full contact HMB tournaments around the world, developing this new, unique and promising sport.
France will host a summit of delegates of the national teams participating in Battle of the Nations 2013 from November 30 to December 1, 2012. The event will be presented at a press conference in Paris on November 30.
“Battle of the Nations” promotes historical medieval battles and historical reenactment of the Middle Ages all over the world, offering a unique opportunity to the national teams to compete on the international arena in the format of a world championship.
More details available at:
http://reenactmentworld.com
For inquiries please contact:
http://bn-fest.com/
airs.vasilenko@yandex.ua
sergey.vasilenko@hmbia.com
+380503847389
Source: Historical Medieval Battle International Association

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November 23, 2012 at 11:27 am

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ANZ Signs Five-year Shanghai Rolex Masters Sponsorship

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SHANGHAI /PRNewswire/ — ANZ today announced an agreement with the Shanghai Rolex Masters to become the International Banking and Finance Partner of Asia’s premier Masters tournament for the next five years.

Executives from the Shanghai Sports Bureau, ANZ and Shanghai Juss launch the ANZ and Shanghai Rolex Masters partnership.
This Diamond Sponsorship of the Shanghai Rolex Masters – now in its fifth year – extends ANZ’s association with tennis following its continued successful partnership with the Australian Open Grand Slam. The Masters will be held between 7-13 October 2013.
Commenting on the announcement, Ms Joyce Phillips, CEO of ANZ Global Wealth and Private Banking, said: “The Shanghai Rolex Masters has quickly become one of the pre-eminent events on the global tennis calendar reaching a worldwide audience of more than 45 million.
“ANZ has a long-standing presence in China and this partnership not only reinforces our long-term commitment to China but also provides a valuable platform to help build our brand connection across the region,” Ms Phillips said.
Shanghai Rolex Masters Tournament Director Michael Luevano said: “ANZ is a well-respected bank in Asia-Pacific and we are delighted to welcome them as one of the tournament partners. ANZ has a strong history supporting tennis in Asia Pacific and its involvement in the Shanghai Rolex Masters will help ensure a lasting legacy is left on the sport in China and the broader region.”
ANZ will also gain naming rights to the China Tennis Development Program, a grassroots initiative aimed at developing young talent and supporting the growth of tennis in China. In the summer of 2013, 400 children from schools across China will be invited to participate in a series of training sessions under the guidance of experienced tennis coaches.
In its first three years in 2009-2011, the Shanghai Rolex Masters was voted by the ATP players to be the ATP World Tour Masters 1000 Tournament of the Year.
For media enquiries contact:
Stephen Ries
Senior Manager Media Relations
Tel: +61 3 8654 3659 or +61 409 655 551
Email: Stephen.Ries@anz.com Gregor Hastings
Weber Shandwick Shanghai
Tel: +86 21 2411 0131
Email: ghastings@webershandwick.com

About ANZ: With a history spanning more than 175 years, ANZ operates in 32 countries throughout Asia and the Pacific, the Middle East, Europe and America. ANZ provides a range of banking and financial products and services to around 8 million customers, and employs 48,000 people worldwide.
Source: ANZ

Written by asiafreshnews

November 23, 2012 at 11:03 am