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Vizury’s Smart Use of Data for Etihad Airways Earns Rewards, Wins a FOMA

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SINGAPORE, April 8, 2015 /PRNewswire/ — Vizury, a premier performance marketing and remarketing firm, won the silver for the “Smart Use Of Data” category at Festival Of Media Asia Pacific Awards 2015 (FOMA) held at Singapore on 24th March. The Festival of Media Asia Pacific Awards is dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.


“We are thrilled to win a FOMA for the Smart Use of Data category. Etihad’s campaign was interesting from the beginning. It was built around the premise of delivering consistent ROI by tapping consumers across a variety of programmatic channels including Facebook Exchange. Vizury adopted a data-backed marketing approach that was powered by big data analytics and predictive sciences. Targeting consumers through personalized ads across multiple platforms increased online bookings and brand awareness delivering 3X business ROI for Etihad,” said Amjad Puliyali, GM India, Middle East and Africa, Vizury.

The Smart Use of Data Award recognizes data-driven marketing efforts by brands that have yielded improved results, as evidenced by metrics like web conversions, increase in average order value, reduction in online CPA or increase in ROI. A panel of 55 judges comprising of renowned marketing and media executives evaluated over 1700 entries before announcing the winners. Some of the biggest of brands and agencies like Mitsubishi, Vodafone, OMD, Bohemia, KFC were the other contingents shortlisted for this award.

Vizury has also been shortlisted at the Performance Marketing Awards for Global Excellence in Performance Marketing 2015 to be held on April 28, in the United Kingdom.

About Vizury:

Vizury, a premier performance marketing and retargeting firm, helps marketers secure customers using personalized marketing solutions across channels. Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel & hospitality, ecommerce, healthcare, automobile and classifieds. Vizury has a presence in Bangalore (HQ), Tokyo, Delhi, Beijing, Shanghai, Guangzho, Singapore, Jakarta, Taipei, Dubai, Seoul, Sydney, Sao Paulo and Mexico. Listed on Deloitte APAC Tech Fast500 for two consecutive years (2014 & 2015), Vizury is among the first companies in Asia to be a badged a Facebook Marketing Partner with FBX specialty and a Twitter Retargeting Platform Partner.

For more information, please visit

Follow Vizury on LinkedIn or on Twitter @vizuryonetoone

Media contact:
Namrutha Ramanathan

Source: Vizury

Written by asiafreshnews

April 9, 2015 at 11:17 am

The Top 10 Advertising Markets Account for Nearly Three-Quarters of Global Advertising Spend

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-The United States Accounts for Over a Third of Global Advertising

PRNewswire/ — The global advertising market surpassed a half-trillion USD in 2014 totaling $525 billion with the top 10 countries accounting for nearly three-quarters of global advertising spend, according to the latest report from Strategy Analytics, Global Advertising Market Forecast Outlook.

Top 10 Advertising Markets % Share of Global Ad Spend
Top 10 Advertising Markets % Share of Global Ad Spend
Click here for the report:

The United States alone accounted for over a third of global ad spend in 2014, 3.8 times higher than the second largest market, China, and over 16 times larger than Canada, the 10th largest market. Meanwhile China surpassed Japan in 2013 to become the second largest advertising market and will surpass Germany (4th largest market) and the U.K. (5th largest market) markets combined in 2015.

“While in absolute terms U.S. ad spend continues to grow its share of global advertising it is declining as spend in other regions grows,” said Leika Kawasaki. “Despite this, the U.S. remains at #1 in ad spend across all media types and we do not anticipate this changing any time in the foreseeable future.”

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Other key findings from this report include:

Global advertising continued to show strong growth in 2014, expanding 5.3% YoY. In 2015, global ad spend will increase 5% to $551 billion and by year-end 2017 will surpass the $600 billion mark.
In 2014, the U.S. advertising market was six times larger than the bottom 10 markets combined.
The bottom 10 markets accounted for only 5.8% of global ad spend.
The U.S. has by far the largest TV advertising market. In 2014 it was nearly 5 times larger than China, the second largest market.
The top 10 digital advertising markets accounted for over 81% of global digital ad spend in 2014.
About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.

US Contact: Leika Kawasaki, +1 617 614 0738,

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Source: Strategy Analytics

Written by asiafreshnews

March 4, 2015 at 1:38 pm