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Monsoon Cup 2011 Signs Strategic Partnership with Pulse Group PLC

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2011-07-04 14:18 


KUALA LUMPUR, Malaysia, July 4, 2011 /PRNewswire-Asia/ — Monsoon Cup 2011 has signed a partnership deal with Pulse Group PLC who will become the Official Research Partner for the prestigious regatta, which has earned the coveted title of Best Overall Event at the World Match Racing Tour Awards three times in 2007, 2009 and 2010.

(L-R)- Mr Bob Chua, CEO of Pulse Group PLC and Shafique Iqbal Senior Operations Manager of T-Best Events Sdn Bhd during the announcement of the partnership – photo by Monsoon Cup 2011

Since its inception in 2005, the Monsoon Cup has ignited a growing interest in sailing and match racing around Asia. The tie-up with Pulse Group PLC, Asia’s leading Digital Research Agency, will provide the event with valuable insights into the perceptions and attitudes of the general population and stakeholders towards sailing as a competitive sport.

As the sport of sailing continues to evolve and advance, it is increasingly important to track reactions and progress. Pulse Group PLC will conduct surveys prior to and during the Monsoon Cup 2011 in order to collect, analyse and interpret all data into an effective business model. The group of market research experts will help to identify the strengths and weaknesses of the regatta to ensure the continued success of the event both in terms of the competition on the water and in refining marketing strategies and maximising sponsorship opportunities.

Commenting on the strategic partnership,

Mr Bob Chua, CEO, Pulse Group PLC said,

“As the leader in market research, we are committed to helping our clients understand, review and reconnect with their brand and customers. Time and time again, market research has proven its success in helping companies make the right business decisions and improving ROI.

Sailing is a sport that has shown tremendous growth and we are thrilled to be part of this important occasion to help move the sport forward by tracking the latest trends in sailing and establishing ourselves as the provider of solutions.”

Shafique Iqbal, Operations Manager, Monsoon Cup added,

“We recognise the importance of market research to make a good event an even better one. As such, we are delighted to welcome on board Pulse Group PLC as our Official Research Partner for Monsoon Cup 2011. Their expertise in providing workable and real-time solutions will assist us in delivering an award-winning world-class event.”

About Pulse Group PLC

Pulse Group PLC ( is Asia’s leading and multi-award winning Digital Research Agency. It is also an Online Samples Provider, which serves some of the largest research, media and consulting companies in the world.Pulse Group PLC’s full-service capabilities encompass brand related insights, measurement, sentiment analysis and Consumer 2.0 across Asia-Pacific.  The group also manages one of the most established Asian Online panels – – an online community of survey respondents throughout Asia-Pacific and Middle East.

About Monsoon Cup

Monsoon Cup ( grew from a simple vision to a world-class experience attended by the cream of the crop in yacht racing. A not-to-be missed yacht race event, Monsoon Cup is the last leg of the prestigious World Match Racing Tour, a professional sailing series featuring nine World Championship events across the globe. Monsoon Cup brings together the world’s top sailing teams who will battle it out for a championship trophy and one of the highest prize money awarded for a match racing event.


SOURCE World Match Racing Tour

Written by asiafreshnews

July 6, 2011 at 3:14 pm

Posted in Entertainment

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