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AdAsia Enters Greater China Market with Expansion into Taiwan

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-Move to be closely followed by offices in Mainland China and Hong Kong

SINGAPORE, Nov. 29, 2016 /PRNewswire/ — AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has announced today the launch of its office in Taipei, Taiwan.

After successful entries into Southeast Asian markets, the Singapore-headquartered company now looks to expand into Greater China.

Taiwan will be our entry point into the Greater China market, providing us with an initial base to clients in the region,” said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.

Through the Taiwan office, clients in Greater China can now have access to the AdAsia Digital Platform, an easy-to-use integrated tool for display, mobile and video programmatic buying across multiple ad exchanges, the AdAsia Ad Network and AdAsia Video Network.

In addition, the AdAsia Digital Platform also integrates CastingAsia, an influencer marketing platform, and AdAsia Video Production. This allows clients to manage, monitor and track multiple marketing efforts through a single platform.

“We are taking a unique approach to the Greater China market, tailoring our solutions to marketers, advertisers, publishers and influencers according to their local needs. We’re also looking to partner up with local players and Taiwan provides us with a perfect starting point,” said Sogo.

AdAsia has appointed Masahiro Goto as the Manager of Taiwan. Masahiro joins from financial technology company, Uzabase Asia Pacific. Prior to that, he was an M&A specialist in the technology, media and telecommunications sector.

Masahiro Goto, the Manager of Taiwan, AdAsia Holdings
Masahiro Goto, the Manager of Taiwan, AdAsia Holdings

“There has been an increasing amount of interest in the Greater China region by existing and new clients, and we are building an experienced local team for our entry into this market,” said Goto.

“We are pleased to welcome Masahiro, who has shown an astute eye for business opportunities and a strong knowledge of advertising and marketing trends in Taiwan and the region. We’re confident that Masahiro can lead our initial efforts into Greater China,” said Kosuke Sogo.

AdAsia’s office in Taipei, Taiwan, is located at C1, 27 Floor, Taipei 101 Tower, No. 7, Sec. 5, Xinyi Road, Xinyi District.

About AdAsia Holdings Pte. Ltd.

AdAsia Holdings is one of the fastest growing advertising technology companies in Asia — launched in April 2016by Kosuke Sogo and Otohiko Kozutsumi. AdAsia Holdings looks to enhance marketers’ prowess through a single platform. Headquartered in Singapore, AdAsia Holdings is a strong believer in localized support and has a strong Southeast Asian presence. The company plans to further expand into every market in Asia, localizing solutions to suit each market’s needs.

About AdAsia Digital Platform

The AdAsia Digital Platform is an integrated advertising platform capable of managing functions of programmatic buying and reporting, influencer marketing and video production in a single platform. Advertising agencies, marketers and advertisers can serve their ads on multiple DSPs, advertising networks, AdAsia Video Network, and AdAsia Ad Network – an advertising network for Southeast Asia’s various local premium media and publishers. All future innovations will be integrated with the AdAsia Digital Platform, serving marketers needs through a single tool.

Media Contact:

Chris Lu
Communications Manager
+65 9221 0608 / +65 6809 2111

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Source: AdAsia Holdings

Written by asiafreshnews

November 30, 2016 at 2:08 pm

Posted in Uncategorized

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