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Archive for November 25th, 2016

Inaugural Yellowfin – La Trobe Business Analytics Challenge Award Presented At 2016 Symposium

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MELBOURNE, Australia /PRNewswire/ — Australian-based global Business Intelligence (BI) and analytics software vendor, Yellowfin, has officially launched its industry partnership with La Trobe University, presenting the inaugural Yellowfin – La Trobe Business Analytics Challenge award during the La Trobe Analytics Symposium 2016, hosted at The Westin Melbourne (205 Collins Street).

The award was presented to the best performing participant in Yellowfin’s symposium session, Visual Analytics Workshop and Competition. Workshop participants received an intensive three-hour Yellowfin training course, and were then given the challenge of building a set of Yellowfin reports and dashboards for a specific target audience.

Yellowfin has supported the La Trobe Business School‘s Master of Business Analytics course (LMBAN) throughout 2016, providing access to free Yellowfin licenses for student learning and teaching purposes, while also delivering a guest tutorial during the second semester.

La Trobe Business School’s Program Director for Business Analytics, Associate Professor Kok-Leong Ong, said that providing students with the opportunity to make industry connections and access leading software applications was an important part of the learning experience.

“La Trobe’s Master of Business Analytics includes strong industry partnerships to ensure that students can further their professional careers and keep abreast of the latest developments in the field,” said Ong. “As an Australian headquartered and developed analytics product, Yellowfin is a company that the La Trobe Business School is excited to be working with in order to provide students with the type of industry exposure required for success.”

Yellowfin Co-Founder and CEO, Glen Rabie, said that Yellowfin was pleased to be working with the La Trobe Business School to nurture homegrown analytics talent.

“Currently, both Australian and global workforces are experiencing an analytics skills shortage as many more organizations seek to extract value from their data,” said Rabie.  “Assisting academic institutions at the forefront of BI and analytics education to meet that rising demand is essential. Yellowfin is proud to be working with La Trobe Business School to give the next generation of information workers the skills they need to help organizations truly benefit from business analytics.”

Winner of the inaugural Yellowfin – La Trobe Business Analytics Challenge, Kunal Pundir, said that learning new BI skills and applying them to potential real-life scenarios was highly beneficial.

“Yellowfin’s visual analytics workshop and competition provided a solid grounding in an industry standard product, while directly connecting that learning with outcomes that could benefit real-world organizations,” said Pundir.

To read the usage guidelines and enquire about Yellowfin’s free Classroom Licenses, go here:

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in Mobile BI, Collaborative BI and Embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than 2 million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

About La Trobe University

For more information about La Trobe University, visit

For further media information, interviews, images or product demonstration, please contact:

Lachlan James
Yellowfin Global Communications Manager
+61 (0)3 8617 4954 or +61 (0)431 835 658

Professor Paul Mather
Head of La Trobe Business School
+61 3 9479 5264

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Source: Yellowfin

Written by asiafreshnews

November 25, 2016 at 12:46 pm

Posted in Uncategorized

CNBC Announces 15th Asia Business Leader Award Winners

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-Achal Agarwal of Kimberly-Clark named Asia Business Leader of the Year

SINGAPORE/PRNewswire/ — CNBC, the world’s leading business and financial news network, today announced the distinguished winners of the 15th Asia Business Leaders Awards (ABLA) at a gala ceremony held at the Hotel Mulia in Jakarta, Indonesia.

CNBC International and winners of the 2016 ABLA
CNBC International and winners of the 2016 ABLA

The annual awards recognize the region’s top business leaders for their vision, competence and achievement in six categories. The 2016 winners are:



Asia Business Leader of the Year Award

Achal Agarwal of Kimberly-Clark Asia Pacific Pte Ltd

Asia Disruptor of the Year Award

Maximilian Bittner of Lazada Group

Asia Talent Management Award

Rohana Rozhan of Astro Malaysia Holdings Berhad

Corporate Social Responsibility Award

Somchai Lertsutiwong of Advanced Info Service PLC

Lifetime Achievement Award

Liu Chuanzhi of Legend Holdings/Lenovo

Indonesia Business Leader of the Year Award (joint winners)

Muhammad Arif Wibowo of Garuda Indonesia and;

Taswin Zakaria of Bank Maybank Indonesia

Reacting to his win, Achal Agarwal, President Asia-Pacific at Kimberly-Clark said: “I am honored to be awarded the prestigious CNBC Asia Business Leader of the Year 2016, and delighted that Kimberly-Clark Asia Pacific is being recognized for its leadership in innovation, talent and sustainability. It is deeply gratifying to provide solutions to our consumers that make their lives better every day.  A leader is only as good as his team and I owe this to my team whose contributions made this award possible.”

Speaking at the awards gala, KC Sullivan, President and Managing Director at CNBC International, said: “Over 15 years, the Asia Business Leaders Awards have recognized and celebrated the region’s best. I congratulate this year’s winners for their outstanding achievements and welcome them to the ABLA alumni circle.”

To be awarded an ABLA, nominees go through three judging phases: The first includes a quantitative data analysis of company performance. In the second, judges conduct face-to-face interviews to assess the candidates’ leadership capabilities before the third and final round where overall winners are selected by an expert panel.

The presenting sponsor of ABLA 2016 is Six Capital and the event sponsor is Astra International.

Profiles of the ABLA winners and shortlisted candidates are available at

More information on ABLA 2016 is available at

Media Contact:

Mike Cheong
Communications Manager, CNBC Asia Pacific
D: +65 6326 1123
M: +65 9852 8630

About CNBC

CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the world’s major financial markets via three regional TV networks in Asia, EMEA and the US. is the preeminent financial news source on the web featuring video, real-time market analysis and dynamic financial tools. CNBC serves the world’s most powerful audience of CEOs, senior executives, the financial services industry and private investors and is available in more than 381 million homes worldwide. CNBC is a division of NBCUniversal.

For more information, please visit

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Source: CNBC International

Written by asiafreshnews

November 25, 2016 at 12:36 pm

Posted in Uncategorized

DHL Honored as Asia’s Most Trusted Brand for the Eighth Time

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— DHL received major accolades from Reader’s Digest in the Trusted Brand Award ‘Airfreight/Courier Service’ category in Asia — maintaining its lead in five markets
— The company won the Platinum award in Airfreight/Courier Service in Singapore, Hong Kong, Taiwan and Malaysia

SINGAPORE /PRNewswire/ — DHL Express, the world’s leading international express services provider, bagged its eighth consecutive Trusted Brand Award in the ‘Airfreight/Courier Service’ category in Asia at the highly regarded Reader’s Digest Trusted Brands Awards 2016. DHL also claimed top honors across all five markets surveyed and extended its market-leading positions in Singapore, Hong Kong, Taiwan and Malaysia by winning the Platinum awards — a first for Malaysia which achieved Gold in 2015. DHL Express Philippines retained its position as a market leader with another Gold award.

Into its 18th year, Reader’s Digest Trusted Brand award is based on a survey comprising 7,500 respondents across Malaysia, Singapore, Hong Kong, Taiwan, and the Philippines. To receive the prestigious overall Asia’sMost Trusted Brand Award, DHL needs to be a leader in three markets. In 2016, DHL has secured top rankings in all five markets where the Trusted Brand Award feature the ‘Airfreight/Courier Service’ category.

Ken Lee, CEO of DHL Express Asia Pacific, said, “We are extremely honored to be recognized as Asia’s most trusted brand for the eighth consecutive year. The awards reaffirms the high level of confidence and trust customers have in DHL as we strive to be the ‘Provider of Choice’ and deliver service excellence to our customers.

“One of the core values of our business is trust and for over 40 years in Asia Pacific, DHL has been building that trust to become a reliable partner that our customers have come to rely on. The credit for our success must go to our motivated and outstanding employees who consistently deliver world-class service quality across all our operations. We will continue to challenge ourselves to push the boundaries and set new benchmarks for the industry.”

DHL places great emphasis on continuously investing in employee development as it recognizes that motivated people will deliver great service quality that builds customer loyalty. Through the company’s award-winning Certified International Specialist (CIS) training program, employees are able to receive world-class comprehensive training on the fundamentals of international shipping and company strategy. The CIS training and development program focuses on characteristics that make DHL employees ‘Specialists in International Express’ and also builds on the premise that only employees who are fully engaged will understand the importance of preserving customer loyalty.

DHL Express serves more than 600,000 customers in over 40 countries and territories in Asia Pacific with around 22,000 employees. Its network is served by a comprehensive air network of approximately 20 dedicated aircraft operating out of four main regional air hubs and utilizing around 820 daily domestic and international flights per day. In August 2016, DHL Express launched a new flight service between Phnom Penh and Bangkok, one of its hubs in Asia Pacific, to help enhance Cambodia’s global connectivity and trade relations.

The company also opened its €85 million South Asia Hub in Singapore, the industry’s first fully automated express parcel sorting and processing system in South Asia. The new facility will triple cargo handling capacity and processes shipments six times faster as compared to the manual operations in the previous hub — offering speedier deliveries for customers in the region.

Today, DHL continues to extend its world-class solutions to some of the world’s most prestigious and monumental performances and events including Cirque du Soleil®, Formula One™ races and Fashion Week™.

Inaugurated in 1999, the annual Reader’s Digest Asia’s Trusted Brands Awards aim to identify brands in Asia that have gained prominence and confidence among consumers. Helmed by the world’s largest-selling magazine and independently conducted by Ipsos, the survey is carried out via written questionnaires, telephone, online and face-to face interviews with consumers for over 42 categories per country. It is widely regarded as representative of the views of consumers in Asia, providing a credible source of review on the most trusted brands in the region.

— End —

DHL — The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 340,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 59 billion euros in 2015.

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Source: DHL

Written by asiafreshnews

November 25, 2016 at 12:20 pm

Posted in Uncategorized Micro-influencer Marketing Platform Officially Launches

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SINGAPORE /PRNewswire/ — One9Social today announced the launch of (“Narratrs”), an on-demand, self-serve platform that connects brands and agencies with the largest Asian community of social media micro-influencers.

Narratrs‘ brand portal — accessible on web and mobile — is home to a community of more than 5,000 micro-influencers, empowering them to monetize their creativity, content and audience on social media.

For brands and agencies, the platform offers a fast and easy, one-stop online resource to create and manage micro-influencer marketing campaigns at scale, with unparalleled speed and efficiency. By quickly connecting campaigns with micro-influencers, the platform provides brands with “influence on tap”, enabling them to activate crowds of micro-influencers to tell brand stories overnight through unique and authentic social signals.

Brands and agencies can login to the platform to post campaign briefs. The Narratrs‘ community will be notified and can choose to participate in a campaign by creating and distributing creative visual content, including text, photos, and videos. The platform manages campaigns from brief to content management, performance reporting and payment to micro-influencers.

The Narratrs’ difference is the touch of authenticity its community adds to brand stories. Narratrs are not in the business of influence; they will collaborate with brands and campaigns that nurture their online status and trust. In doing so, they keep the conversation flowing with their social connections and bring a more human and emotional take on brand storytelling.

In order to release a robust platform, Narratrs has operated in beta mode since March 2016, a period during which local and regional campaigns were executed for some of the largest brands and agencies including Microsoft, Yahoo!, Opel, Neutrogena, Acuvue, Montblanc, Haagen-Dazs, Visa, Guinness, Coach, Starcom, Universal McCann, BBDO, UM., APB. Campaigns statistics demonstrate that the native and organic nature of content created and amplified by micro-influencers generate up to 10 times higher engagement ratios than macro-influencers.

Laurent Verrier, Co-founder of One9Social, commented:After many months of hard work, we are delighted to have formally launched Narratrs. While still learning, the many campaigns we ran on the platform demonstrate fantastic operational efficiency gains and solid marketing ROI. A recent USD25K campaign on Instagram & Facebook across Singapore & Malaysia generated 374 pieces of photo content, with 3.28 million reach and 75K engagements in 5 days from brief to campaign report. Our community of Narratrs continues to grow and we welcome any brands and agencies on the platform willing to maximise their creative and amplification skills.”

For more information, please contact

Clara Chen
Phone: +65 6846 1990

Malcolm Robertson / Tom Evrard
Phone: +65 6831 7829 / 6831 7801

About One9Social

One9Social, established in 2016 and based in Singapore, owns and operates, a marketing automation platform that connects brands and marketing agencies to micro-influencers. Through its “Influence on Tap” service, has worked with brands including Microsoft, Yahoo!, Opel, Johnson & Johnson, Montblanc, Haagen-Dazs, Visa, Guinness and Coach.

For more information, please visit the platform at

Source: One9Social
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Written by asiafreshnews

November 25, 2016 at 12:03 pm

Posted in Uncategorized

AsiaMX & Dentsu Aegis Network First to Embark on Programmatic TV Advertising

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SINGAPORE /PRNewswire/ — Asia Media Exchange (AsiaMX) is proud to announce that Thailandwill be the first in Asia to embrace programmatic TV advertising, through a landmark deal with Dentsu Aegis Network (DAN).

Thailand is a vibrant, dynamic market that welcomes new ideas. Its broadcasting industry has grown significantly since the introduction of digital terrestrial television (DTT). Thus, it’s an opportune time to showcase how programmatic TV can help transform and empower the media industry,” said Nick Chuah, Co-founder and Chief Commercial Officer, AsiaMX.

Under the agreement, Dentsu Aegis Network’s clients worldwide will have privileged access to high-value, ‘first-look’ advertising assets via an automated platform. Thailand will be the first market in the world to kick-off the partnership that was inked with Dentsu Aegis Network’s media investment arm Amplifi and its programmatic services unit, Amnet.

“We are excited to be partnering with AsiaMX in launching the first Programmatic TV in Thailand and across the Asia region. As part of our group’s strategy to be 100% digital, we have been looking at bringing digitization across all media and across our organisation. With this partnership with AsiaMX, we now have the opportunity to access premium TV content programmatically, bringing automation to TV planning and buying, along with audience-based targeting capabilities,” said Sunil Yadav, President, Amplifi Asia Pacific.

AsiaMX offers premium programmatic advertising assets from leading pay-TV and free-to-air networks via an algorithm-based platform. International channels listed on the exchange include A+E Networks Asia, Discovery Networks, NBCUniversal International Networks, as well as Turner Asia Pacific. Some of the reputable Thai channels listed are BEC-Tero Entertainment’s Channel 3, Mono Broadcast Co.’s Mono29 and GMM Grammy’s ONE HD.

According to the September 2016 Adspend Report by Carat, a division of Dentsu Aegis Network, TV remains strong in Thailand, accounting for 63.1% of its total advertising expenditure. This trend can also be seen across Asia Pacific, with TV accounting for 46.4% of spending, compared with 41.1% globally.


Asia Media Exchange Pte Ltd (AsiaMX) is a cross-media advertising asset management company headquartered in Singapore. AsiaMX has pioneered an algorithm-based trading exchange connecting leading media owners to global advertisers and media agencies. AsiaMX offers access to high-value ‘first look’ premium advertising assets across broadcast television, online video and mobile.

For more information, please visit

Source: AsiaMX – Asia Media Exchange Pte Ltd
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Written by asiafreshnews

November 25, 2016 at 11:36 am

Posted in Uncategorized