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Internationalising Business in an Increasingly Competitive World

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KUALA LUMPUR, Malaysia /PRNewswire/ — With just over two weeks to go before Malaysia hosts the Australian Business Asia regional conference “TRADING UP: Accessing Opportunities for Australia Business in Asia” which will be held at the Kuala Lumpur Convention Centre from the 9th to 11th of November, 2016 is shaping up as a regional conference that will start to address key challenges of internationalising businesses from both Australia and Asia.

Companies attending the conference can expect to network with businesses from Australia and Asia – Leigh Howard, Australian Business Asia, Chairman
Companies attending the conference can expect to network with businesses from Australia and Asia – Leigh Howard, Australian Business Asia, Chairman
Chairman of Australian Business Asia, Leigh Howard stated that, “The Challenge of internationalising a business is most felt by SME’s with less resources than larger companies, by the same token many larger companies have also found it challenging to expand into different countries. There is one common denominator and that is the need to understand the target market. This conference is designed to address some of these challenges by bringing together key organisations from across the region in one place.”

“Having said that, we are pleased to note that there are many Australian companies that are playing their role in some of the most iconic projects in the country and now Malaysian companies have started to make their mark in the Australian market, this is the kind of business environment that we need to foster.”

Leigh who is also the chairman of the Malaysia Australia Business Council called on companies to take advantage of the world class speakers and the regional engagement possibilities during the conference “Business is a two way street and many of Australian companies that are coming will also be looking for goods services from suppliers in Asia, this is an opportunity to engage with potential customers from over 20 different countries and regions within Asia and Australia.”

“One area that we are particularly excited about is our business matching and industry visits, delegates joining the conference will be able to attend a special session at the Malaysian Global Innovation & Creativity Centre (MaGIC) in Cyberjaya to learn more about the innovation and start up environment in Asia.”

At the same time this year marks the 30th anniversary of the Malaysia Australia Business Council, the Annual Gala Dinner which has for many years been the highlight of the MABC’s social and business calendar will be held on the 10th of November and is set to be bigger than ever.

“The highlight of the evening, is Australia’s own Queen of Soul, Kate Ceberano joined by a host of supporting acts, we are expecting approximately 600 – 700 guests, including prominent Malaysian and Australian business people and government officials,” Concluded Leigh Howard.

A recent Australian government study found that most Australian companies prefer Malaysia, Thailand and Singapore as countries to establish operations in ASEAN — a trend that is expected to continue as the various governments have created the environment for business collaboration through the ASEAN Australia – New Zealand Free Trade Agreement (AANZFTA) and the Malaysia Australia Free Trade Agreement (MAFTA) respectively.

H.E. Rod Smith, Australian High Commissioner to Malaysia when commenting on the recent study stated, “The numbers are encouraging, Malaysia plays an important role in the region and there have always been good ties between the two countries.”

“While this conference is about developing business relationships, it is also about developing a shared future, as the global market place becomes more competitive the relationships between Australia and Asian nations will grow in importance.”

“I remind Australian companies looking to expand in Asia to consider those students who have graduated from Australian universities as a key pool of human resource, they are equipped with both skills and a cultural understanding of Australia and their home countries. Conversely, the New Colombo Plan we will see increased linkages between Australia and Malaysia which will turn into business one day.”

“I’m encouraged to note that many of the state governments from Australia will be sending representatives to the conference, this is conference is an important step in achieving the envisaged trade and investment dynamic between Australia and the rest of Asia,” concluded H.E. Rod Smith who is also the co-Patron of the MABC.

Current sponsors are Medini Iskandar Malaysia, Flexiroam, Dexion and the Victorian State Government, South East Asia Business Office together with our supporters, the 17 regional AustChams, the Malaysian Australian Alumni Council, and the Australian High Commission in Kuala Lumpur. The Malaysian government is supporting through Ministry of International Trade and Industry, Ministry of Tourism and Culture, the Malaysia Convention and Exhibition Bureau.

The Malaysia Australia Business Council is under the co-Patronage of Y.B. Dato’ Sri Mustapa Bin Mohamed, Minister of International Trade and Industry and H.E. Rod Smith, Australian High Commissioner to Malaysia.

For more information about the conference and the gala dinner visit


Ms. Farra Alia
Media Relations
Australia Business Asia & MABC Secretariat:
C-26-3A, 3 Two Square, No 2 Jalan 19/1, 46300 Petaling Jaya, Selangor Darul Ehsan
Tel (603) 7960 9490 Fax (603) 7960 9489 Email
Conference website website


“TRADING UP: Accessing Opportunities for Australian Business in Asia” which will be held from 9th to 11th November 2016, at the Kuala Lumpur Convention Centre, Malaysia.

This conference is being organised by the Australian Business Asia (ABA), the name given to a group of 17 Australian Chambers of Commerce and Business Councils from across Asia. The Malaysia Australia Business Council (MABC) is the Chair of ABA for 2016. Other chambers joining from Australia include the Australia Malaysia Business Council (AMBC).

This conference will represent the largest convergence of Australian business chambers in Asia and will bring a target audience of over 300 delegates to Malaysia. These will consist of Australian companies in the early stages of expanding into Asia, Australian companies already established in Asia, and Asian companies with interests in Australia. Together with policy makers and industry representatives and government officials from Australia and Asia at the federal, state & local levels.

The related programs which are available include a welcome reception, business matching, site visits, interactive industry workshops and a gala dinner which is sure to impress with Kate Cerebano flying in to entertain our delegates.

Our Headline Speakers include:

YB Dato’ Sri Mustapa Muhamad, Minister of Trade and Industry, Malaysia
Derek Kidley, CEO, PwC Consulting, South East Asia, Australia, New Zealand
Benyamin Ismail, Chief Executive Officer of AirAsia X Berhad, Malaysia
Frans Helleman, Country Director Malaysia & Singapore at CHEP (Malaysia) SDN BHD, Brambles Limited
Stuart Mendel, Managing Director of Tun Razak Exchange Lifestyle Quarter, Lendlease
Matthew Gaal, Director of Development South East Asia of Woods Bagot Studio
Peter G. Fanning, Foreign Legal Consultant of Hutabarat Halim & Rekan Lawyers, Indonesia
Chau Ta, President of the Australian Chambers of Commerce in Vietnam (AusCham)
Tim Harcourt, The Airport Economist
Leigh Howard, Chairman of Australian Business Asia & Malaysia Australia Business Council
John Dick, Honorary Secretary of AustCham Singapore
Dr. Saliba Sassine, Managing Director of BlueMount Capital
Bobby Varanasi, Chairman & CEO Matryzel Consulting Inc., Global Ambassador — IAOP and Board Member — Global Sourcing Council
Attendance and Payment Methods

The delegate fees for attending the conference are RM990 and conference plus gala dinner with Kate Ceberano RM1,300 respectively, for more information about the conference visit

Photo –

Source: Australian Business Asia

Written by asiafreshnews

November 2, 2016 at 7:47 pm

Posted in Uncategorized

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