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PR Newswire’s Media Coffee Panel Event in Singapore to Discuss Crisis Communications

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SINGAPORE /PRNewswire/ — Since the advent of social media, encountering corporate crisis in the digital age has become more challenging than ever. How do communications and public relations professionals remain resilient? On October 14, PR Newswire will host another Media Coffee event in Singapore to discuss trending topics on crisis communications. Themed “Crisis Communications in the Digital Age”, the event invites speakers from the media and PR industries to have a panel discussion on crisis communication strategies for today’s digital media landscape. Panelists include Adrian Tay, Head of Digital Media Group at SPH; Nicolas Leong, Account Director at Rice Communications; Victoria Ho, Asia Editor at Mashable and Verdayne Nunis, Commercial Communications Director at Microsoft Asia. The free-to-attend panel discussion is open for registration now.

Panelists for PR Newswire’s Singapore Media Coffee on October 14
Panelists for PR Newswire’s Singapore Media Coffee on October 14

The panel will cover pertinent questions including:

What are the “Do’s” and “Don’ts” for crisis communication in social media?
How are press releases still a relevant crisis communication tool in this digital age?
How can companies overcome the pressure to contain a crisis and clarify details quickly before rumours start spreading online?
Should companies be concerned about answering more to their shareholders or to members of the public?
How can companies turn negative publicity into a positive one?
Discuss crisis communications case studies.
To foster a more interactive and fruitful discussion, attendees are encouraged to use the event Twitter hashtag #MediaCoffeeSG to raise questions pertaining to crisis communications.

The event will also be recorded, and the archived video will be available shortly after the event. For those who cannot attend Media Coffee in person and are interested in receiving alerts for the archived video, please subscribe here for updates.

About PR Newswire’s Media Coffee

The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.

About PR Newswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals.

For further information, please contact:
PR Newswire’s Asia Marketing Team
+852 2572 8228

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Source: PR Newswire

Written by asiafreshnews

October 3, 2016 at 1:11 pm

Posted in Uncategorized

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