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Independent Research Firm Recognizes Epsilon’s Digital Messaging Platform Agility Harmony with Highest Score for Current Offering

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TOKYO /PRNewswire/ — Epsilon® today announced that it was named a Leader in the “The Forrester Wave™: Email Marketing Service Providers, Q3 2016” by Forrester Research, Inc., which evaluated Epsilon’s Agility Harmony digital messaging platform.

The report stated, “Epsilon’s study-leading current offering shows off one of the most flexible technology platforms, balanced with excellent campaign operations, technology, strategy and creative services. As one client reference explains, this blend works well for demanding enterprise firms: ‘We are not an easy client. But Epsilon has met our every need with care and operational excellence.’ Here’s to Epsilon maintaining this dedication as it extends its strategic charter to include building brand strategy and digital experiences for clients.”

Epsilon received the top score in the Current Offering category, which assessed technology services, creative and strategic service offerings as well as globalization and customer satisfaction. The evaluation ranked Epsilon’s personalization, usability, queries and segmentation, predictive analysis, global account support, distributed business model support, globalization and security with the highest scores possible (5.0). Epsilon also received the highest scores possible for global footprint and customer retention, and the second highest score given in the Strategy category.

For the full report “The Forrester Wave™: Email Marketing Service Providers, Q3 2016” click here.

Forrester Research’s evaluation included a review of ten email service providers. To gain feedback on vendors and the market, Forrester also conducted phone interviews with 27 customer references and surveyed an additional 63 via an online survey.

About Epsilon

Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. Epsilon International is an operating unit of Epsilon, with local offices in Australia, Mainland China, Hong Kong, India, Japan, Singapore, U.K., France, Germany and Ireland. For more information, visit, follow us on Twitter @EpsilonAPAC, LinkedIn or email to

Japan Media Contact:

Mario Takeyama

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Source: Epsilon

Written by asiafreshnews

September 29, 2016 at 11:14 am

Posted in Uncategorized

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