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Archive for September 23rd, 2016

New Research Reveals Huge Opportunity for Australian Higher Education Institutions on Social Media

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-Less than half engage in public conversations on social media channels

SYDNEY /PRNewswire/ — Hootsuite, the world’s most widely used platform for managing social media, today releases a report benchmarking the social media behaviours of 128 Australian universities and higher education institutions, against the top 100 global universities in the Times Higher Education (THE) Rankings.

The research, conducted in collaboration with regional data research agency RTL (Research and Tech Labs Inc.), identifies the opportunity for Australian educational institutions to improve student engagement on social media and regain their rankings in the competitive higher education space.

Only 30 percent of Australian institutions are engaging their social audience each week

The report identifies that Australian institutions have fallen behind the leading global institution’s use of social media activity to engage students.

While the top global universities are publishing social content up to five times each day, Australian universities are just managing to communicate with their online communities once a day. More concerning is the forty percent of Australian non-university higher education institutions who have not published on social for over two months.

Social media has enabled higher education institutions around the world to engage with students both on and off campus. Eight out of ten leading global institutions now participate in regular public conversations with students, yet this compares with only three in ten Australian universities or institutions.

“Digital has changed the campus experience for students, and universities need to to able to meet their new expectations. Social media plays a crucial role in uniting the campus, improving student experience and moving the offline campus online,” said Roger Graham, Director of Growth and Marketing at Hootsuite. “Most Australian universities have started to engage with students on social, but now is the time to take social to the next level and help institutions’ revolutionise the student learning experience.”

Australian institutions must engage students where they are – on social

The report also identified several leading Australian institutions already undergoing digital transformation, leveraging social media to engage with students and unite geographically dispersed campuses under a singular online presence.

“Streamlining our communications whilst empowering social media moderators across the institution has enabled us to harness the power of social as a way to connect, not just communicate, with our on-campus and online communities,” said Jo Rees, acting director marketing, CQUniversity Australia. “By working to centralise our social media presence, we are creating diversity within our audiences, conversations and content. We minimise content fatigue and provide variety for users to experience the whole brand story of CQUni.”

To enable Australian institutions to build and unite their social media presence, Hootsuite has created a guide highlighting actionable steps to transition to a digital campus, enroll and retain students and improve global reputation.

More Information:

Media Kit:
About Hootsuite

Hootsuite is the most widely used platform for managing social media, loved by over 14 million people around the globe and trusted by more than 800 of the Fortune 1000. With Hootsuite, brands harness the power of social. Hootsuite’s platform brings together social networks and integrates with hundreds of business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue. To learn more, visit

PR Contact:

Oliver Budgen
Account Manager
Mutant Communications for Hootsuite

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Source: Hootsuite

Written by asiafreshnews

September 23, 2016 at 4:36 pm

Posted in Uncategorized

Homegrown Cambridge Pre-school Launches Exhibition to Promote Project-based Learning, Celebrate Peranakan Culture and Raise Funds for Less Privileged

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SINGAPORE /PRNewswire/ — Over 600 children from Cambridge Pre-school centres across Singapore have come together to recreate and furnish a large-scale Peranakan house in an effort to raise funds for people with special needs and to promote the Peranakan culture.

The project, comprising over 300 pieces of furniture and housewares made by the children, will be on display at Suntec City from 24 September to 2 October 2016 in an exhibition called “Peranakan Culture — Through the Eyes of Pre-schoolers”.

Over a five month period, children from Cambridge Pre-schools all across Singapore, came together to design a life-size Peranakan house complete with artifacts which includes chairs, beds, jewelry and more.

The showcase is part of Cambridge Pre-school’s ProjectLearning programme, which teaches research and communication skills to children from an early age. Through projects, they are encouraged to be creative and work together in teams to achieve set targets.

The exhibition will also seek to raise funds for the Association for Persons with Special Needs. Anyone attending the exhibition can take part in activities such as designing a Peranakan tile, beading a coaster and having their pictures taken in traditional Peranakan wear. Nonya delicacies and Peranakan apparel will also be on sale.

Cambridge Pre-school is part of the Ednovation Group. Established in 1991, Ednovation is a pioneer in pre-school education technology in Singapore. Ednovation runs more than 60 pre-schools in Southeast Asia, including Singapore, and China. Cambridge Pre-school operates in Singapore, Indonesia, the Philippines and Cambodia.

Fiona Lee, Cluster Principal of Cambridge Pre-schools, said: “This is our largest and most ambitious exhibition yet. After five months of hard work, our children will have the opportunity to showcase their work to the general public. We are extremely proud of their efforts.”

Richard Yen, Founder and CEO of Ednovation, said: “Today’s curriculum must be tailored to skillsets for tomorrow’s workforce. By exposing children to project-based learning at an early age, we help them develop life skills that will stay with them for many years to come. This exhibition is one of the ways we encourage project-based learning.”

For more information on Cambridge Pre-Schools please visit or

About Cambridge Pre-school

Established since 1993, Cambridge is a renowned brand for quality pre-school education and has 33 centres throughout Asia. It is part of Ednovation, a pioneer in pre-school education technology.

With a vision to “Open Future Doors” the Cambridge Pre-school curriculum nurtures children to:

Develop Fundamental Skills: The fundamental literacies of reading, writing and mathematics.
Cultivate Real-World Skills: When your child enters the workforce, he or she will not be going to the workplace to complete worksheets! Instead, he or she will be expected to communicate and collaborate with other people (boss, peers, colleagues, customers) to solve problems, innovate or market new products and services. Real-world skills such as creativity, communication, collaboration skills, and critical thinking are best cultivated through project-based learning.
Nurture Unique Talents: Each child is unique with his or her talents. Some children are good with language, others with numbers, music or art. There are also children who are good with people skills. In this competitive world, we nurture your child’s unique talents to give him or her, a competitive edge. Besides, knowing that he or she is good in something is a great confidence booster and being confident will benefit other areas of life.
About Ednovation

Established in 1991, Ednovation is a pioneer in pre-school education technology in Singapore. Ednovation manages and operates more than 60 pre-schools in Singapore, ASEAN and China, under the brands Cambridge Pre-schools, ChildFirst Pre-schools and Shaws Preschools.

The Group’s EdnoLand eCurriculum is also offered in partnership with hundreds of pre-schools. Our pre-schools and eCurriculum bear testimony to our 20 years of experience in pre-school education, technology and business, and our vision to prepare children for their future.

For more information on Ednovation, please visit

Source: Cambridge Pre-school
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Written by asiafreshnews

September 23, 2016 at 4:00 pm

Posted in Uncategorized

FrieslandCampina Asia Wins Asian CSR Award

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SINGAPORE /PRNewswire/ — FrieslandCampina, one of the world’s leading dairy companies, was announced the winner in the ‘CSR Impact Award’ category at the 2016 Asian CSR Awards. The award was presented yesterday evening at a ceremony in Nay Pyi Taw, Myanmar.

The ‘CSR Impact Award’, which has been conferred on FrieslandCampina’s Dairy Development Programme (DDP), honours corporate social responsibility initiatives that have demonstrated an on-going track record of significant and sustainable impact. Programmes considered for the award also have to be innovative, replicable and scalable.

With its purpose of ‘Nourishing by Nature’, FrieslandCampina works with partners at all levels of the value chain to address the challenges of food and nutrition security in Asia, and seeks to provide better nutrition for the world, and better livelihoods for farmers now and for generations to come.

FrieslandCampina’s Dairy Development Programme empowers local smallholder dairy farmers to run their businesses in an environmentally and financially sustainable way, while also enabling them to raise the quality and quantity of their milk production. Partnering with key stakeholders such as local governments, businesses and non-governmental organisations, FrieslandCampina reaches over 100,000 farmers directly and indirectly across the region and, through the Programme, secures and advances the farming industry for the next generation.

Commenting on the award win, Mr. Piet Hilarides, Chief Operating Offficer, Consumer Products Asia, FrieslandCampina, said: “FrieslandCampina is honoured to have been conferred this award, which recognises the impact and reach of our Dairy Development Programme.

“Our quest to be good corporate citizens means that the initiatives we drive on the ground need to be long-lasting and sustainable. This can only be achieved through the work of multi-stakeholder partnerships. Our Dairy Development Programme and its impact shows the importance of this, and how business, government and society must continue to work together to guarantee food and nutrition security for our region.”

Mr. Pascal Bardouil, Managing Director, FrieslandCampina, Myanmar and Mr. Hendro Poedjono, Director, Corporate Affairs, FrieslandCampina Asia were present at the ceremony to accept the award. This year’s awards attracted nominations from 112 companies. The Asian CSR Awards are presented in conjunction with the Asian Forum on Corporate Social Responsibility.

For more information, please contact:

Media Contacts

Ada Wong, Head of Public Affairs and Communications, Asia
T: +65 6850 7931

Spurwing Communications
Emma Thompson / Stephanie Tan
T: +65 9171 2862

About Royal FrieslandCampina

Every day Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 11.3 billion euros, FrieslandCampina is one of the world’s largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to manufacturers of infant & toddler nutrition, the food industry and the pharmaceutical sector around the world. FrieslandCampina has offices in 32 countries and over 22,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with over 19,000 member dairy farmers in the Netherlands, Germany and Belgium — making it one of the world’s largest dairy cooperatives.

For more information please visit:

About FrieslandCampina Consumer Products Asia

FrieslandCampina’s Consumer Products Asia business group consists of operating companies that are active in the consumer products segment in Asia. FrieslandCampina has acquired excellent positions in many countries with strong brands and a wide range of products. These activities have a long and rich history. The export of dairy from Western Europe began back in the 1920s. The range of long shelf life products has expanded significantly: from milk powder, condensed milk, infant and children’s nutrition to dairy drinks, yoghurts and desserts. FrieslandCampina has operating companies in China, Indonesia, Thailand, Vietnam, Myanmar, Malaysia, Singapore, Hong Kong and the Philippines. In Asia we market brands that have acquired strong positions. Dutch Lady is legendary in Malaysia and Vietnam, Foremost is a leading brand in Thailand, Frisian Flag is widely known in Indonesia.

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Source: FrieslandCampina
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Written by asiafreshnews

September 23, 2016 at 3:50 pm

Posted in Uncategorized