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PR Newswire Broadens Online Content Distribution to Automotive Websites

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-Partnership with UBM Americas Offers PR Newswire Customers Greater Reach in Automotive Industry

HONG KONG /PRNewswire/ — The automotive marketplace has recently seen an increase in tech connectivity, advanced safety and consumer features and a growing appetite for up-to-date trends and analysis. As more brands seek to target, reach and influence automotive industry conversations, PR Newswire has facilitated this by partnering with UBM Americas to reach key influencers and consumers in the automotive sector.

Some of the existing auto partner sites in America
Some of the existing auto partner sites in America

Content promoted through PR Newswire’s vast distribution network is featured on a number of industry-leading automotive websites, and with these additions will reach even more influencers interested in auto industry news, trends, and analysis. The four UBM Americas websites now featuring PR Newswire content include:

SearchAutoParts.com, an industry-leading website that provides analysis, videos, product reviews, training information, and more to the auto industry;
Aftermarket Business World, a leading source of information for automobile parts wholesalers and retailers looking for market trends, analysis, features and business management stories;
Automotive Body Repair Network, a site providing news, product and technical service information to the collision repair industry; and
Motor Age, a site that forecasts service shop issues and provides technical information to more than 140,000 professionals in the automobile service industry.
“PR Newswire is committed to helping our clients target important niche automotive audiences online,” states Joshua B. Cohen, Vice President, Content Licensing & Distribution. “The addition of these four new sites, in conjunction with the addition of ten new auto partner sites in 2015, allow more opportunities for our clients to reach the audiences they care about the most.”

In recent years, China has become the biggest passenger car market in the world and its growth surpasses any market in the world. However, it is only during the last few years that Chinese car manufacturers started to venture out into the global market. Brands such as GAC Motor, Geely Automotive, JAC Motors and Ruili Auto Parts have been leveraging on PR Newswire’s global distribution network to support their overseas communication efforts to gain brand visibility on the global stage, especially in America.

PR Newswire has long established a strong partnership with many other prominent automotive website partners in America. The wide range of media outlets will provide a comprehensive media coverage for Asian automotive and related companies to build their brand in the market.

The following are some of the existing auto partner sites in America:

WardsAuto, one of the three major automobile industry publications in America with 64,000 unique visitors per month and 17,000 Twitter followers. This site provides industry news such as new technological advancements that impact daily lives;
AutoBlog.com, one of America’s popular automotive websites with 9.2 million unique visitors per month and 91,000 Twitter followers. This website is a favourite among enthusiastic car owners who are interested in car reviews and modifications;
Automotive Technology, a leading America’s auto industry publication with 86,000 unique visitors per month, it covers the latest industry news on popular car magazines and books, as well as other information such as car racing; and
The Weekend Drive, written by a group of editors who are passionate about cars, this website attracts 7000 unique visitors per month. They always conduct road tests on different cars and share their experiences with readers.
For companies looking to influence online conversations in the automotive industry, garner earned media or boost brand visibility, PR Newswire’s article “Advanced Content Distribution: Optimizing to Go Beyond the Basics” provides valuable press release tips to help achieve those goals. A Chinese case study on China’s GAC Motor also provides insights on how PR Newswire helps Asian companies tell their stories to the world.

About PR Newswire

PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals.

For further information, please contact:

PR Newswire’s Asia Marketing Team
+852-2572-8228
asia.marketing@prnasia.com

Photo – http://photos.prnasia.com/prnh/20160907/8521605658
Logo – http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d

Source: PR Newswire
Related Links:
http://www.prnasia.com

Written by asiafreshnews

September 9, 2016 at 2:49 pm

Posted in Uncategorized

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