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AdAsia Holdings Launches CastingAsia, an Influencer Marketing Platform

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-New addition to the AdAsia Digital Platform adds data-driven influencer marketing capabilities

SINGAPORE /PRNewswire/ — AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of CastingAsia, an influencer marketing platform available across Asia.

CastingAsia will be integrated into the growing AdAsia Digital Platform portfolio, allowing marketers to develop, manage, and monitor influencer marketing campaigns alongside desktop, mobile, and video programmatic capabilities, bought through the AdAsia Ad Network, AdAsia Video Network, premium inventory and other ad exchanges.

Common issues influencer marketers face today include: sifting through disparate influencer information silos, taking a scattergun approach to influencer recruitment and spending too much time on influencer management.

CastingAsia looks to address these issues by automatically analyzing influencer data to find the right match for brands. Marketers can also develop scalable influencer marketing campaigns, managed through a central point or in individual markets.

“CastingAsia” Dashboard
“CastingAsia” Dashboard
Key features of CastingAsia include –

Use of influencer and campaign data to recommend the right influencers for specific campaign objectives
Search, filter and group influencers based on their needs
Integrate current influencers and build multiple influencer networks based on specific campaign objectives
Management and communication:
Manage content rights for influencer-generated content
Deliver communications to influencers through platform messaging
Monitoring and reporting:
Track and measure an influencer’s engagements, conversations, and campaign performance on a macro and micro level
Other key features include: readily accessible influencer data and follower demographics, and a content management repository.

Marketers can also seamlessly include well-performing influencers into their video advertising efforts through AdAsia Video Production and place the video ads across the AdAsia Video Network. This allows for consolidated management, reporting, and tracking of budget expenditure on various marketing initiatives, through a single platform.

Kosuke Sogo, CEO and co-founder, AdAsia Holdings, said: “This move allows marketers to streamline their marketing efforts further through the AdAsia Digital Platform, and is yet another step towards developing a single platform that solves the needs of a modern marketer.”

“With the number of eyeballs on mobile devices and cross-device social media usage in this region, brand storytelling has never been easier. This makes influencer marketing highly relevant in Asia, and marketers should explore opportunities of tying influencer marketing with programmatic advertising,” he said.

AdAsia consultants are also available, to guide marketers with their influencer marketing campaigns and usage of the platform.

The CastingAsia platform will be made available to clients today.

About AdAsia Holdings Pte. Ltd.

AdAsia Holdings is one of the fastest growing advertising companies in Asia — launched in April 2016 by Kosuke Sogo. AdAsia Holdings aims to enhance marketers’ prowess through a single platform, and aims to become the number one advertising company in Asia. AdAsia Holdings is a strong believer in localized support, and has offices in Singapore and Bangkok, with plans to further expand into Indonesia, Vietnam, Taiwan, Hong Kong and Japan by 2016, India, Malaysia and Philippines in 2017, and mainland China in 2018.

About AdAsia Digital Platform

AdAsia Digital Platform is an integrated advertising platform capable of managing functions of programmatic buying and reporting, influencer marketing and video production in a single platform. Advertising agencies, marketers and advertisers can serve their ads on multiple DSPs, advertising networks, AdAsia Video Network, and AdAsia Ad Network – an advertising network for Southeast Asia’s various local premium media and publishers.

Media Contact:

Chris Lu

PR Associate

+65 9221 0608 / +65 6809 2111

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Source: AdAsia Holdings
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Written by asiafreshnews

August 26, 2016 at 11:45 am

Posted in Uncategorized

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