Asia Fresh News

Asia Fresh Stories

Lazada Singapore Expands Offerings with New Retailers On Board

leave a comment »

SINGAPORE /PRNewswire/ — Lazada Singapore is excited to announce partnerships with more than six prominent retailers. Retailers recognize the evolving purchasing habits of Singapore shoppers and acknowledge that buying an item online has now become an integral part of the retail experience.

This serves as an opportune time for big retailers such as Best Denki, Big Box, Eu Yan Sang Singapore, Gain City, Home-Fix and Motherswork to come on board with Lazada Singapore. With an additional online marketplace platform, the retailers will be able to reach out to the greater consumer market. These shoppers are accustomed to purchasing via their mobile devices or laptops.

“With Singapore being one of the most connected countries, it is clear that our customers are moving online faster than we can imagine. To ensure that our products are available at their fingertips, collaborating with Lazada was the perfect fit. At the same time, Lazada’s large shopper base allows us to reach new customers.” said Sharon Wong, CEO, Motherswork.

Echoing similar sentiments is Koji Idera, Managing Director, Best Denki. “Best Denki has been a part of Singapore’s consumer electronics retail industry for over 30 years and is committed to fulfilling its mission to its customers, that is, to enhance the quality of their life and lifestyle through its good selection of electrical and electronic products and services. Today, Best Denki is proud to become a partner of Lazada, the largest eCommerce player in South East Asia. Best Denki believes that with Lazada’s eCommerce platform, it will be able to offer its electrical and electronic products to many more online customers and it looks forward to growing its online sales with Lazada.”

According to a study done by Nielsen in 2015[1], 41% of Singaporeans are considered omni-channel shoppers, while 17% of shoppers are fully dependent on eCommerce sites for browsing and making purchases. Both shoppers and retailers alike have embraced this multi-dimensional shopping experience.

“Gain City has been Singapore’s largest consumer electronics, air-conditioning, home appliance and IT retailer for 35 years and recognizes that Lazada’s online marketplace provides an established eCommerce infrastructure to enable brands, like us, to reach out to the wider online consumer base.” said Kenny Teo, Managing Director, Gain City.

These partnerships contribute to Lazada Singapore’s success. “We are constantly looking for new experiences for our shoppers, to ensure Lazada remains interesting and relevant. In the months ahead, we are committed to creating the optimal customer experience. We are exploring opportunities to bring on even more big retailers, with the aim of ensuring customers have access to the best brands – anytime, anywhere.” shared Martell Hardenberg, CEO, Lazada Singapore.

With the addition of these six retailers, Lazada Singapore is home to more than 4,800 sellers as of July. The marketplace has seen an increase of over 300% in the number of sellers that have come on board over the last year.

[1] A Shift In Shopper Dynamics Provides New Opportunities For Singapore Retailers


Lazada Group operates Lazada, Southeast Asia’s number one online shopping and selling destination, with presence in Indonesia (, Malaysia (, the Philippines (, Singapore (, Thailand ( and Vietnam (

Launched in March 2012, Lazada is pioneering eCommerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and free returns. Lazada features a wide product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.

Lazada offers brands and merchants a marketplace solution with simple and direct access to about 560 million consumers in six countries through one retail channel.

For further information, please contact The Hoffman Agency

Jeffrey Wong/ Kimberly Sachdev
+65 6361 0250

Logo –

Source: Lazada Singapore
Related Links:

Written by asiafreshnews

August 22, 2016 at 2:59 pm

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: