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Citi, L’Oreal, Unilever, Sephora and More Gathering to Discuss the Latest Marketing Strategies at LEAD 2016 – Asia’s Premium Event for the Modern Marketer

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SINGAPORE /PRNewswire/ — This coming October 5 and 6 in Singapore, key brands such as Fung Retailing, Southwest Airlines, Cambridge Analytica, Jack Morton Worldwide will be keynoting at LEAD 2016, a conference organised by Terrapinn, dedicated to marketing strategies. David Au, Group Managing Director, Marketing of Fung Retailing will open the conference with a presentation on using customer experience as a brand differentiator. Brooks Thomas, Communications Advisor of Southwest Airlines will be talking on managing a brand in a live setting. Shun Matsuzaka, Creative Planner of McCann Japan will be closing the keynote session with an interesting speech on how artificial intelligence is changing the creative process.

Other keynotes include Mark Hayes, Co-Author of The Growth Hacker’s Guide to the Galaxy & Founder of Rocketshp will talk on growth hacking, followed by a keynote panel discussion on establishing the tangible ROI of intangible marketing efforts, led by Simon Kahn, Chief Marketing Officer of Google, Lars Silberbauer, Senior Global Director of Social and Video of Lego and Scott Spirit, Chief Strategy Officer & Chief Digital Officer of WPP.

LEAD 2016 will cover 4 aspects at the top of every marketer’s mind namely Loyalty, Experience, Analytics and Digital.

Other participating brands include:

Allard Sjollema, CEO, New Markets, Courts
Katharina Pohl, Head of Marketing, Asia, Cotton On Group
Jacqueline Loh, Head of Marketing, Product & Ancillary Revenue, Scoot
Zia Zaman, Chief Innovation Officer, MetLife Innovation Lab
Niamh Byrne, Regional Head, Customer Experience, APAC & EMEA, Citi
Priyanka Nath, Digital Marketing and Social Media Lead, SEA, Dell
Maunik Thacker, Senior Vice President Marketing, Marina Bay Sands
Dan Paris, Group Director — Business Development, TBWA\ Group Asia Pacific
Cameron Woods, Marketing Director — South Asia Zone, L’Oreal
Nandini Joshi, Head of Strategy, Sephora Digital
Karen Chan, Chief Digital Officer, Pizza Hut Asia
Tricia Weener, Head of Marketing Commercial Banking and Global Banking & Markets, Asia Pacific, HSBC
Benedict Ang, Associate Director, Business Risk Strategy & Efficiency (BRSE), ANZ Bank
Elvin Li, Head of R&D, Reebonz
Joao M. Rocco, Vice President, Global Brand Experience, ACCOR Hotels Luxury & Lifestyle Brands, ACCOR
Christopher Daguimol, Regional PR Director, ZALORA Group
Emma Heap , Managing Director, foodpanda Singapore
Michael Lisboa, Regional Experience Director, Havas Drive
Aseem Puri, Chief Marketing Officer, Unilever
Krishnan Menon, Chief Client Officer, Wunderman
Rayana Pandey, Social Editorial Lead, Digital Transformation, Consumer Business Group, StarHub
Nik Laming, General Manager – Loyalty, Cebu Pacific Air
See all speakers

The conference is expected to receive over 300 marketing professionals across Asia, with 100 speakers across the 4 conference tracks. Besides the conference, there will be a closed-door exhibition showcasing the latest loyalty, customer experience, marketing analytics and digital marketing technology and solutions. The exhibition is supported by some of Asia’s renowned marketing solutions and service providers, including:

Sociomantic Labs
The Entertainer
LEAD 2016
Date: 5 – 6 October 2016
Conference opening hour: 9.00am
Venue: Singapore Suntec Convention Centre


Press registration for the conference is compulsory and advance scheduling for speaker/sponsor interviews is recommended. Final issuance of press passes is subject to Terrapinn’s discretion. For your press pass, please contact the following:

Mildred Ang
Marketing Manager
Phone number: +65-6322-2769

About Terrapinn
Terrapinn is a business media company. Its products are trade exhibitions, conferences, training solutions and electronic and print publications. For more information, please visit

Source: Terrapinn Pte Ltd
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Written by asiafreshnews

August 9, 2016 at 12:09 pm

Posted in Uncategorized

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