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Archive for June 20th, 2016

MOSTI’s Deputy Minister Officially Opens Largest Agarwood Distillery and Research Centre in Johor

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-Asia Plantation Capital celebrates the first anniversary of its state of the art agarwood processing and research facility at the Masai Industrial Park, Johor.

KUALA LUMPUR, Malaysia  /PRNewswire/ — More than a year has passed since Asia Plantation Capital Berhad (APC) announced the opening of its new, purpose-built agarwood (gaharu) distillation and research centre, located in the Masai Industrial Park, Johor, Malaysia. Now fully operational and having met the prescribed standards of efficiency, Asia Plantation Capital is celebrating the facility’s achievement with an official opening ceremony. Officiating at yesterday’s launch was YB Datuk Dr. Abu Bakar bin Mohamad Diah, Deputy Minister of Science, Technology and Innovation (MOSTI).

For the full multimedia release, click here:

Asia Plantation Capital's Agarwood Distillery and Research Centre in Johor Bahru.
Asia Plantation Capital’s Agarwood Distillery and Research Centre in Johor Bahru.
Agarwood chips air dried to maintain highest quality of fragrance.
Agarwood chips air dried to maintain highest quality of fragrance.
Dr Kodi Kandasamy, Special Advisor of Asia Plantation Capital's Scientific Advisory Board, the Guest of Honor - Yang Berhormat Datuk Dr. Abu Bakar Mohamad Diah, Deputy Minister of Science, Technology and Innovation, Barry Rawlinson, Group CEO of Asia Plantation Capital, and Steve Watts, CEO, Asia Pacific of Asia Plantation Capital at the official launch of our Agarwood Distillery and Research Centre in Johor Bahru, Malaysia.
Dr Kodi Kandasamy, Special Advisor of Asia Plantation Capital’s Scientific Advisory Board, the Guest of Honor – Yang Berhormat Datuk Dr. Abu Bakar Mohamad Diah, Deputy Minister of Science, Technology and Innovation, Barry Rawlinson, Group CEO of Asia Plantation Capital, and Steve Watts, CEO, Asia Pacific of Asia Plantation Capital at the official launch of our Agarwood Distillery and Research Centre in Johor Bahru, Malaysia.
Guests at the official launch of Asia Plantation Capital's state of the art facility.
Guests at the official launch of Asia Plantation Capital’s state of the art facility.

Incorporating an Oud oil distillery, a wood chip processing centre, a fragrance stick factory and a research centre, the state of the art facility occupies a 44,000 ft2 unit in the Masai Industrial Park. Also situated within the complex is a visitor centre, along with a wholesale factory shop stocked with the ever-growing range of agarwood products that APC produces. The facility also houses a laboratory for perfumes and essential oils, APC inoculation systems production, and MSDS analysis systems.

Equipped with the latest heat exchange steam distillation units using purified water — as well as a clean energy solar power system to ensure maximum economic efficiency — the factory utilises sustainable and environmentally-friendly energy systems throughout. This multi-million US dollar investment is integral to the company’s strategic expansion of its Malaysian plantations and production capacity.

With the region’s largest purpose-built agarwood factory, along with acres of newly-acquired plantations inMalaysia, and the recent move of APC’s regional headquarters to Kuala Lumpur, the expansion of the company is seen as an opportunity to further strengthen APC’s presence in Southeast Asia.

“It’s been a year since our agarwood processing factory has been fully operational,” said Steve Watts, APC’s Chief Executive Officer, Asia Pacific, “and we have already welcomed a significant number of visitors and/or clients to the facility — some of whom are among the most influential investment and fund managers in the world.”

He added, “Over the coming years, in line with our expansion programme, we fully expect Asia Plantation Capital to become a major exporter and employer in Malaysia, and a big success story for the country. Over the last seven years we have constantly been researching and improving our systems, and have identified and perfected a proprietary ‘soil to oil’ production process which is now the subject of 22, separate, intellectual property patent applications. These systems are not only being utilised by the group to widen its market share, but are also being offered to smaller growers and farmers across Asia, to assist them in the cultivation and end processing of agarwood to create income. This will, in turn, help boost rural economies and also underpin the group’s future supply requirements. As well as supplying systems and knowledge.” Watts concluded, “We are offering fixed ‘buy backs’ on products made exclusively from our systems. This process is already under way in India, Thailand andMalaysia.”

Asia Plantation Capital’s agarwood distillery and research centre is to be officially launched by the Deputy Minister of MOSTI, YB Datuk Dr. Abu Bakar bin Mohamad Diah. He said, “I applaud and congratulate APC for the opening of this state of the art facility. We are pleased that a forward-looking company such as Asia Plantation Capital has chosen Malaysia as its destination for expansion with its distillation factory and research centre. This undoubtedly affirms Malaysia’s potential as an excellent location for doing business — not only in terms of being able to enjoy lower operational costs, but also in terms of being able to provide companies with a skilled and educated workforce in the fields of science and technology. Factories such as this.” He concluded, “Not only increase investment into the country and provide job opportunities for Malaysians, but also encourage and stimulate progress in science, technology, research and development.”

Zaahira Muhammad
Senior PR & Marketing Executive

Samantha Tham
PR & Marketing Executive

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Source: Asia Plantation Capital

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June 20, 2016 at 4:32 pm

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United Technologies Convenes Sustainability Thought Leaders in Beijing, Singapore to Advance Green Building Dialogue

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SINGAPORE  /PRNewswire/ — Population growth and urbanization are two megatrends reshaping our cities and creating the need for a global dialogue focused on sustainability. In support of this, United Technologies Corp. (NYSE:UTX) hosted Distinguished Sustainability Lecture Series events in Beijing and Singapore, on Tuesday, June 14 and Thursday, June 16, respectively. These are the 28th and 29th lecture series events held since the series launched in 2011.

John Mandyck, Chief Sustainability Officer for United Technologies Corporation (UTC), at the Distinguished Sustainability Lecture Series held in Singapore on 16 June 2016.
John Mandyck, Chief Sustainability Officer for United Technologies Corporation (UTC), at the Distinguished Sustainability Lecture Series held in Singapore on 16 June 2016.


Growth in green building activity is expected in China and Singapore by 2018, according to the 2016 World Green Building Trends report. China is expected to see the largest levels of growth reported in new commercial buildings, new high-rise residential and communities, with protection of natural resources and improved indoor air quality highlighted as driving factors. The same report finds Singapore poised to be a global leader in building retrofits and new commercial, institutional and high-rise residential construction. These findings made both locations a natural fit for the UTC’s Distinguished Sustainability Lecture Series, attended by approximately 350 international thought leaders and sustainability experts

Both events featured presentations from Dr. Joseph Allen, Assistant Professor of Exposure Assessment Science at the Harvard T.H. Chan School of Public Health, Director of the Healthy Buildings program at the Center for Health and the Global Environment at Harvard Chan School, and John Mandyck, United Technologies Chief Sustainability Officer.

“Global green building continues to double every three years, and both Beijing and Singapore have made significant strides to increase green activity,” said Mandyck. “We can accelerate this growth by demonstrating the impact of green buildings on the health and productivity of its occupants. We were pleased to host these lecture series events to help further advance the green building movement.”

Dr. Allen gave a lecture focused on new research from “The Impact of Green Buildings on Cognitive Function” study. Also known as The COGfx Study, the research was led by Allen and in collaboration with researchers fromSUNY Upstate Medical University and Syracuse University. Conducted at the Total Indoor Environmental Quality Laboratory at the Syracuse Center of Excellence in Syracuse, N.Y., the research found that improved indoor environmental quality doubled cognitive function test scores. Primary support for the study came from United Technologies and its UTC Climate, Controls & Security business.

“These results fill important knowledge gaps in existing research about the relationship between green buildings and occupant health,” said Allen. “In Beijing and Singapore, the study is especially timely given that green building is growing in both countries. Our goal was to produce high-quality scientific results that will allow practitioners to make data-driven decisions for buildings.”

UTC’s Distinguished Sustainability Lecture Series has reached more than 3,200 attendees through 29 lectures in 14 countries. For more information on United Technologies’ sustainability efforts, visit www.NaturalLeader.comand join our conversation on Twitter: @UTC, @JohnMandyck, using the hashtag #DSLS.

To learn more about The COGfxStudy, visit and Follow the discussion on Twitter using the hashtag #TheCOGfxStudy and #NaturalLeader.

About United Technologies

United Technologies Corp., based in Farmington, Connecticut, provides high-technology systems and services to the building and aerospace industries worldwide. To learn more about UTC, visit the website or follow the company on Twitter: @UTC.

Danny Tan

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Source: United Technologies Corporation

Related stocks: NYSE:UTX

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June 20, 2016 at 3:11 pm

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Future-proofing the Accountancy Sector in ASEAN to Address Disruptive Technologies

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-Accountants asked to consider new business models and take on multi-disciplinary roles to stay ahead of the game

SINGAPORE /PRNewswire/ — “Transforming the face of accounting and finance talent” was the theme at the inaugural ACCA (Association of Chartered Certified Accountants) ASEAN Annual Conference held today at the Suntec Singapore Convention & Exhibition Centre.

As ASEAN embraces the concept of an integrated smart region with the establishment of the ASEAN Economic Community (AEC) at the end of last year, the rapid growth of mobile, analytics and cloud technologies will bring about a greater interconnectedness among accountants in ASEAN. This will see the need for accounting and finance professionals to adopt new skillsets in order to work seamlessly across borders.

Indranee Rajah, Senior Minister of State for Law and Finance, noted in her keynote address on Transforming skillsets in Singapore’s accounting services sector — Challenges and paybacks, “Amidst a wave of disruptive technological innovations expected to transform the accounting sector, larger firms may have the resources to make decisive moves to prepare for the future, but smaller firms may be grappling with resource challenges and are unable to do so.” Her advice to firms, regardless of size, is, “Take small steps, and be open to embracing new technologies and acquiring new skillsets. Membership bodies like ACCA provide such resources and platforms — members can leverage them and move forward together.”

Skills mobility was highlighted by Guntur Sugiyarto, Senior Economist, Asian Development Bank, as critical to strengthening labour market efficiency and true regional cooperation and integration in order to make ASEAN attractive to investors and potential employees.

Presenting top insights from a newly commissioned study by ACCA titled “Professional Accountants — the future”,Faye Chua, Head of Future Research, ACCA, highlighted key drivers of change that would affect ASEAN and seven quotients needed to tackle these changes. “Beyond achieving volume, value creation has to be prioritised. While technical and ethical quotients, digital skills and intelligence are given, professional accountants will need to pay extra attention to creativity, emotional intelligence, domain experience and visionary skills.”

The conference was attended by over 400 finance, accounting and business professionals, including CEOs and CFOs, who participated in a stimulating discussion on what the future holds for professional accountants in the light of a new world game. The breakout sessions covered the sectorial perspectives on future skillsets required in ASEAN’s accountancy sector.

“Ultimately, professional accountants will need to speak the language of business in the decade ahead. A local and international knowledge of emerging trends in business, technology and society, and the ability to harness synergies to forge multi-disciplinary practices will reign supreme,” said Brian McEnery, Deputy President, ACCA.

For more information, please contact:

Cheryl Meyer, ACCA Singapore
Assistant Manager, Employer Communications
Tel: +65 6637 8173

Jeffrey Wong/ Vylvianne Devajothi
The Hoffman Agency
Tel: +65 6361-0250

Shermeen Ching, ACCA Singapore
Head of Marketing
Tel: +65 6637 9197

About ACCA

ACCA (the Association of Chartered Certified Accountants) is the global body for professional accountants. It offers business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management.

ACCA supports its 178,000 members and 455,000 students in 181 countries, helping them to develop successful careers in accounting and business, with the skills required by employers. ACCA works through a network of 95offices and centres and more than 7,110 Approved Employers worldwide, who provide high standards of employee learning and development. Through its public interest remit, ACCA promotes appropriate regulation of accounting and conducts relevant research to ensure accountancy continues to grow in reputation and influence.

Founded in 1904, ACCA has consistently held unique core values: opportunity, diversity, innovation, integrity and accountability. It believes that accountants bring value to economies in all stages of development and seek to develop capacity in the profession and encourage the adoption of global standards. ACCA’s core values are aligned to the needs of employers in all sectors and it ensures that through its range of qualifications, it prepares accountants for business. ACCA seeks to open up the profession to people of all backgrounds and remove artificial barriers, innovating its qualifications and delivery to meet the diverse needs of trainee professionals and their employers. More information is here:


In ASEAN, ACCA leads and supports the profession with over 20,000 members and 77,600 students and affiliates across the 10 ASEAN countries. ACCA national offices in the ASEAN region include Singapore, Malaysia,Vietnam, Cambodia, Myanmar and Indonesia. In addition, an Emerging Markets Team (EMA) based in Singaporeprovides support to members in other countries including the Philippines, Thailand and Brunei Darussalam.

Source: ACCA Singapore

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June 20, 2016 at 3:10 pm

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Singapore Launches Local Edition of World’s #1 Yoga Magazine on June 21, International Yoga Day

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BOULDER, Colo. and SINGAPORE /PRNewswire/ — Yoga Journal, the world’s largest selling yoga magazine which has been around for 40 years, is scheduled to finally enter Asia with the launch of itsSingapore edition on June 21, 2016, International Yoga Day.

Yoga Journal Singapore is produced in collaboration with Active Interest Media (AIM), based in Colorado, U.S., and Singapore’s Sankia Publishing Pte Ltd. “Singapore is one of the fastest growing yoga markets in the world,” says Dayna Macy, Director of International Licensing for AIM. “As a global financial hub, the country has both the means and the market to support our brand. We are truly delighted to expand our international presence here.”

South East Asia has taken to yoga in a big way and Singapore was an ideal place to launch the magazine. Yoga studios have mushroomed in the country, where more and more men are taking to their mats along with women.Singapore is a perfect blend of east and west with traditional medicines and holistic practices in an environment that thrives on efficiency and commitment. People are always on the lookout for more avenues, events and articles about fitness and better living.

“In a country with a population of around 5.5 million people, an estimated 500,000 have tried yoga in Singapore,” says Kavita Chandran, Editor and Publisher of Yoga Journal Singapore, a former financial journalist for 20 years who until recently was a Top News Editor at Reuters news agency in Singapore. “People lead busy and often stressful lives in Singapore, and many are constantly seeking ways to reduce their stress, stay healthy and have a fitness regimen. Yoga is everywhere, and we are thrilled to publish Yoga Journal Singapore in Asia’s melting pot.”

Yoga has morphed over the years from an ancient mindfulness method that originated in India to a modern fitness and holistic practice in many parts of the world. In the United States, the number of yoga practitioners have increased to over 36 million in 2016, up 76% from 20.4 million in 2012. Data shows that more than 28% of all Americans have practiced yoga at some point in their lives.

Yoga Journal Singapore will also be available on news stands in Kuala Lumpur, Jakarta, Bali, Bangkok, Mumbai,Delhi, Bangalore, Manila and Hong Kong.

About Yoga Journal – Founded in 1975 by members of the California Yoga Teachers Association, Yoga Journal offers all practitioners — from beginners to masters — expert information on how to live a healthier, happier, more fulfilling life both on and off the mat. Every day, Yoga Journal engages its print, online, and live audience with top teacher insights and in-depth reporting on poses, breathing, meditation, nutrition, health, trends, and more. Yoga Journal publishes 12 international editions in 28 countries including Australia, China, France, Germany, Italy,Japan, Korea, Russia, Spain, Thailand and Turkey. With 12 international editions spanning 28 countries, and five national live events annually, Yoga Journal is the world’s largest and most influential yoga brand.

Active Interest Media ( produces leading consumer and trade events, websites, magazines, films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions — the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group — also operate thriving B2B platforms, online universities, and retail events.

Source: Yoga Journal Singapore

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June 20, 2016 at 3:09 pm

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Apsalar Launches Uninstall Attribution for iOS

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-First iOS uninstall measurement solution from a mobile attribution provider gives advertisers critical insights on user quality and longevity

SAN FRANCISCO /PRNewswire/ — Apsalar, the app ROI platform that helps mobile-first marketers drive extraordinary growth, today announced that it has added iOS Uninstall Attribution to its industry-leading mobile app attribution and data management platform. The new capability, available at no additional cost to customers, reveals the uninstall rate for app downloads driven by different channels, vendors, campaigns, creative executions, geographies and user cohorts during any time period the marketer chooses.

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Apsalar is the first mobile attribution solution to offer uninstall measurement for iOS. Earlier this year, Apsalar was the first mobile attribution provider to launch Android Uninstall Measurement.

Uninstall attribution is of tremendous value to marketers as they explore ways to plan and optimize marketing programs for stronger ROI. Specifically:

  1. Vendor Allocations: Clients can leverage uninstall rate comparisons by media provider to collaborate with these partners to improve the quality of users attracted by campaigns.
  2. Campaign Testing and Decisions: By measuring the uninstall rates driven by different campaigns, they can determine the best advertising approaches for driving long-term users.
  3. Regional Allocations: Brands can use variances in uninstall rates by region to make wiser decisions on where to spend expansion dollars.
  4. Cohort Comparisons: By comparing the relative uninstall rates of different user segments, they can make smarter decisions about future acquisition and remarketing campaigns.

Said Michael Oiknine, Apsalar Cofounder and CEO, “Apsalar has led in uninstall measurement, first with Android and now with iOS, because marketers need unbiased insights on whether they are attracting enough of the right users and traffic to their iPad and iPhone apps. This launch is a win-win for customers and media partners because iOS Uninstall Attribution can be leveraged to help improve marketing program ROI.”

About Apsalar

Apsalar is the leading mobile app marketing measurement and optimization company that helps app marketers drive maximum return from all their marketing investments. With Apsalar attribution and audiences, app marketers can optimize their media allocation and empower their partners and platforms to deliver customized communication, for better results and monetization at every step in the customer journey. For more information, visit

Source: Apsalar
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June 20, 2016 at 12:27 pm

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Europe Emerges as Global Leader in Cybersecurity Law Enforcement to Protect Critical Infrastructure

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LONDON /PRNewswire/ — Europe is emerging as a global leader in national cybersecurity enforcement. The European Union (EU) and countries connected to the Council of Europe and the European Economic Area, including Norway and Switzerland, have been most successful in implementing binding legal instruments in the area of cybercrime and cybersecurity. With impending EU legislation in place to mandate the protection of critical infrastructure, Europe will spend $35 billion in cybersecurity in this space by 2021, forecastsABI Research.

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The new Network and Information Security (NIS) Directive demands that critical infrastructure operators—including agriculture, energy, transport, pharmaceuticals, and even water and waste management—address cybersecurity, and will push them toward allocating budget to protect their infrastructure. Non-compliers will face significant financial repercussions.

Europe remains a lucrative target, as it is a prosperous and highly-connected region,” says Michela Menting, Research Director at ABI Research. “The new directive will force operators to tackle cybersecurity issues in operational technologies, and notably in industrial settings, which is a huge step for many organizations.”

The UK is currently the top spender for cybersecurity, but the most cyber-prepared country is Norway. For all European players, forthcoming issues will revolve around cost and the complexity of implementation. The IT sector is already experiencing a shortage of cybersecurity professionals. For industrial settings, the gap between OT and IT skill sets is ominous, and a worrisome state of affairs.

Operators will likely have to lean heavily on outside security firms to help them follow proper implementation and execution. While ABI Research predicts that this will boost the OT security space, including cyber insurance and cyber auditing markets in the years ahead, it will also likely mean that it takes a few years for operators to get this right.

Despite the headaches businesses may initially face, though, the necessity of action and benefits to these policies are real. With the increased connectivity of critical infrastructures and the continued expansion of cyber threats, inaction could have dire consequences.

“Cyber terrorist attacks are an immediate threat,” concludes Menting. “And those terrorist organizations and cyber militants are going to target hospitals, power plants, public transport, water facilities, and beyond. These policies may seem revolutionary, but they are crucial to protect citizens.”

These findings are from ABI Research’s National Cybersecurity Development—Europe ( This report is part of the company’s Digital Security ( and IT and OT Convergence ( sectors, which include research reports, market data, insights, and competitive assessments.

About ABI Research

ABI Research stands at the forefront of technology market research, providing business leaders with comprehensive research and consulting services to help them implement informed, transformative technology decisions. Founded more than 25 years ago, the company’s global team of senior and long-tenured analysts delivers deep market data forecasts, analyses, and teardown services. ABI Research is an industry pioneer, proactively uncovering ground-breaking business cycles and publishing research 18 to 36 months in advance of other organizations. For more information, visit

Contact Info: Mackenzie Gavel        

Tel: +44.203.326.0142

Source: ABI Research

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June 20, 2016 at 12:21 pm

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KEYMILE Unveils New Security Card, Built from Ground-up for Demanding Mission Critical Communications

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HANNOVER, Germany /PRNewswire/ —

KEYMILE security solution raises the bar in simultaneous delivery of ultimate data encryption and system security while guaranteeing strict critical communication high-availability and precise timing needs

KEYMILE, the leading solution provider in mission critical communication, launches the new encryption card SECU1 for its XMC20 multi-service access and transmission platform. The solution is unique in providing highly secure end-to-end encryption in mission-critical networks, while still maintaining the very high level of data availability required for such infrastructures. State-of-the-art encryption is based on keys generated by a hardware-based quantum random number generator for the highest level of assurance.

KEYMILE’s new solution is targeted at mission-critical networks belonging to energy utilities, gas and oil pipelines, railway companies and authorities such as police, air traffic control and defence. The encryption technology used plays a pivotal role in guaranteeing security. The encryption keys themselves are generated by a quantum random number generator (QRNG), which harnesses the intrinsically random quantum states of photons, to ensure that they are truly random and unique.

KEYMILE’s XMC20 hybrid, multi-service access and transmission platform allows companies and authorities to operate SDH/PDH-based and packet-based networks securely in one network node. The XMC20 platform stands out thanks to its fanless operation and it is also ideal in tough ambient conditions. In combination with the new solution it offers reliable encryption which does not impact the superior availability of mission-critical networks. Central and de-centralised key generation provides trustworthy and shielded distribution of keys. There is no single point of failure and all nodes can communicate securely with one another. This KEYMILE Permanent Encryption approach prevents network islands from forming.

The KEYMILE solution encrypts data end-to-end in packet-based MPLS-TP transmission networks. All the network traffic is natively encrypted in the card at layer 2. Due to the low impact on network performance, the solution meets one of the most important demands on mission-critical systems, the data availability.

The encryption card uses programmable FPGAs and therefore achieves maximum flexibility during operation. The solution can easily adapt to any changes in the future and is therefore also a secure investment in the long term.

Operators of mission-critical networks can integrate the card easily and cost-efficiently into their networks. It is inserted into a free slot on a subrack and connected with the central board. No reorganisation of the network or changes to other pieces of terminal equipment are required. As a board the card is designed to be redundant. Each card has two independent encryption units – including the power supply and hardware-based quantum random number generator. In addition, the card is tamper protected.

KEYMILE has implemented a security concept for the encryption card which can be examined at any time and which meets high level requirements on integrity, confidentiality and authentication of the data. The cards are developed by security-screened personnel in Germany and Switzerland and produced in Germany. Therefore KEYMILE can supply a backdoor-free solution, or in other words one with no concealed access options. KEYMILE allows the source code to be examined upon request. Furthermore, the company is itself currently being certified to the ISO 27001 standard.

The new security encryption card will be available in Q3.

Press contacts:
Marion Bauman

Hanna Greve


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June 20, 2016 at 12:13 pm

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6 Ways Marketing can Bring Lifelong Loyalty

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NEW YORK /PRNewswire/ — Small business owners face a unique challenge when determining what marketing strategy will work best for their audience. Many will focus primarily on new customer acquisition instead of establishing brand relationships with their audience who not only believes in but can stay loyal to their business.

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To create an experience that increases brand engagement consider the following:

1.Personalization. Ensure marketing messages are not one-size-fits-all and instead are personalized depending on the form they take sure as email messages, blog posts or product recommendations

2.Buyer personas. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers, according to HubSpot’s editorial assistant Sam Kusinitz.  Gather enough data to compile an accurate buyer persona since consumers prefer to receive targeted offers and relevant content from your business.

3.Utilize chat tools.  Consider using chat tools as a great resource to respond quickly to customer inquiries and also strengthen engagement from these customers.  While providing the ability to chat with a live person when contemplating a purchase, you are providing a unique experience to your clients that might just turn them into lifelong fans.

For the remaining three ways that marketing can increase your brand’s engagement, read the latest article posted to PR Newswire’s Small Business PR Toolkit here:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas,Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

Source: PR Newswire Association LLC

Related stocks: LSE:UBM OTC-PINK:UBMPY

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June 20, 2016 at 12:06 pm

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Aberje’s BRpr Newsletter reveals the best Brazilian practices to international community

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SAO PAULO /PRNewswire/ — In 2011, Aberje – Brazilian Association for Business Communicationlaunched the first global publication about Brazilian Corporate Communications, the BRpr magazine. Five years later, the project has been redesigned and today has become the BRpr newsletter.

The newsletter reveals the relevant work in the communications field developed in Brazil, while at the same time provides a dialogue and international exposure for authors. BRpr is an effort by Brazilian business communications to contribute to the international corporate community.

The BRpr #2, launched in May, presents an exclusive interview with Roger Bolton, president of the Arthur W. Page Society, one of the most prestigious communications associations in the world. He spoke about the most recent project developed by the organization, The New CCO Report, a study of the new roles and skills that businesses are demanding of communications executives.

The newsletter also celebrates the partnership signed between Aberje and the global agency PR Newswire, which will enhance the voice of Brazilian business communications and expose their best practices and industry innovations to a global audience. The issue also presents news of Aberje’s associated companies Ernst & Young and Burson-Marsteller.

The issue #3 is scheduled to be released at the end of June.

To subscribe to the BRpr newsletter, click here.

About Aberje — Aberje Brazilian Association for Business Communication is the main national reference center for production and diffusion of knowledge and practices about Communication. Aberje was founded on October 8th, 1967 and it is a professional and scientific nonprofit organization that aims to strengthen business communication and enhance the role of the professional. Its pillars are Advocacy, Content, Education and Career. The organization has over 500 members (companies and professionals) who develop Corporate Communication and Organizational activity or contribute directly or indirectly to this end. Aberje operates globally with relationship projects and exchanges with countries like USA, Canada, UK, France, Spain, Portugal, Germany, Italy, India, Mexico,Argentina, Chile, Colombia and Peru, positioning as a Brazilian Corporate Communications Think Tank.

Contact information:

Tato Carbonaro
Public Affairs and International Relations
+55 11 5627-9090 — ext. 824


Source: Aberje – Brazilian Association for Business Communication
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June 20, 2016 at 12:00 pm

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Experian cited in Mobile Fraud Management Solutions report

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-Independent research firm cites Experian as having the most capabilities and one of the highest estimated revenues in total fraud management

COSTA MESA, California /PRNewswire/ — Experian®, the leading global information services company, today announced that it has been included in Forrester’s 2016 “Vendor Landscape: Mobile Fraud Management Solutions1 report, and listed as having nine out of a possible 10 capabilities needed to combat mobile fraud.

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In addition, Experian was cited as having one of the highest total fraud management revenues in 2015, between$200 million and $250 million. Only one other vendor in the report was cited with revenue over $200 million. Through what we consider to be this significant market presence, Experian provides fraud management solutions to some of the world’s largest brands in financial services, insurance, and retail.

The report cited Experian’s use of identity data usage velocities on mobile devices, which can detect when a fraudster is applying for an account from their mobile device by comparing the details of the application (user information) with the data and behavior that the vendor observes about the device itself. It can detect if the same mobile device, or group of devices, is attempting to open multiple accounts.

“We believe the findings in this report further validate the power of Experian’s fraud management solutions,” saidSteve Platt, global executive vice president, Fraud and Identity, Experian. “There is incredible innovation taking place in mobile today and our clients need to be able to keep up with the pace of change, while also providing reliable protection. We feel this report is a noteworthy validation of our commitment to building a safer environment for consumers across the globe while ensuring a positive customer experience.”

Among the reasons that Experian is cited in the report is that it offers a number of solutions that fall into Forrester’s Mobile Fraud Vendor Capabilities, including:

  • Mobile fraud management models built-in
  • User profiling across mobile devices
  • Unsupervised machine learning for mobile behavior profiling
  • Built-in support for GPS data in risk scoring
  • Built-in support for power settings monitoring in risk scoring
  • Built-in support for accelerometer data in risk scoring
  • Built-in detection for device jailbreaking/rooting
  • Own device fingerprint and device reputation
  • Mobile SDK for app developers to collect data on device.

According to Forrester, US mobile commerce (both phones and tablets) will top an estimated $252 billion by 2020, while mobile payments will exceed an estimated $141 billion in 2019. The report notes that in order to protect consumers and the firm’s profits, it is imperative that security and risk (S&R) professionals adapt to these mobile fraud attacks.

A complimentary copy of the June 2016 Forrester report by analyst Andras Cser is now available here.

Experian’s capabilities are specifically designed to deliver comprehensive online fraud management that can be deployed quickly so companies can stop fraud attacks before they happen while providing a safe, hassle-free experience for consumers. And they are available through the recently-announced Experian CrossCore platform, the first smart, plug-and-play platform for fraud and identity services.

Learn more about Experian’s Fraud and Identity business.

About Experian
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score and protect against identity theft. In 2015, we were named one of the “World’s Most Innovative Companies” by Forbes magazine.

We employ approximately 17,000 people in 37 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2016, was US$4.6 billion.

To find out more about our company, please visit or watch our documentary, “Inside Experian.”

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

1 Vendor Landscape: Mobile Fraud Management Solutions, Forrester Research, Inc., June 2016

Matt Tatham
Experian Public Relations
1 917 446 7227

Source: Experian


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Written by asiafreshnews

June 20, 2016 at 11:30 am

Posted in Uncategorized