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Archive for May 25th, 2016

Silicon Dragon Forum In Australia Explores How Sydney Fares As A Fintech Hub

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SYDNEY /PRNewswire/ — Silicon Dragon is bringing its well-known venture and tech forum series to Sydney, to focus on fintech innovations and fast-rising startups in Australia. This founder and investor forum will be held May 31, 4-8pm.

The program will assess the future of disruptive fintech startups and emerging companies that are having an impact in Australia, in Asia and beyond. Speakers include leaders drawn from investors, accelerators and entrepreneurs in the fintech space including Alex Scandurra of Stone & Chalk, Ben Heap of H2Ventures, Andrew Corbett-Jones of Tyro Fintech Hub and James Mabbott of KPMG Innovate. The panelists will explore how Sydneyfares as the region’s startup hub.

Five Australian founders who were named as winners in the recent Forbes Asia issue, 30 under 30, will take the stage to tell how they are getting ahead in today’s competitive marketplace with disruptive technologies and business models.

The Silicon Dragon Sydney 2016 conference comes at a pivotal time for Asia’s rise in technology innovation, andAustralia’s place in this region’s emergence. Welcome remarks will be made by Duncan Challen, Executive Director of the NSW Department of Industry.

Now in its 6th year, Silicon Dragon is led by founder Rebecca Fannin, an expert on global innovation trends, aForbes contributor, and author of two well-received books – Silicon Dragon (McGraw-Hill, 2008) and Startup Asia(Wiley, 2011), plus co-author of Innovation in Emerging Markets (Palgrave Macmillan, 2016).

The Silicon Dragon conference brings together business leaders, entrepreneurs, venture capitalists, angel investors and leaders of the startup ecosystem for discussions on what’s next in Australia’s emerging tech and venture markets. Participants will gain insights on how to raise financing and develop strategies to succeed in the region and in leading innovation hotspots such as Silicon Valley.

Main Sponsors

KPMG
NSW Department of Industry
UniSA Center of Business Growth

Media Partners:

Forbes, Startup Asia

Media Distribution Partner

PR Newswire

Registration, Conference Agenda

To register online and to obtain full program details, please visit www.silicondragonventures.com. For questions, please contact events@silicondragonventures.com.

About Silicon Dragon

Silicon Dragon runs a series of tech innovation and venture investment forums in Asia, the U.S. and Europe, publishes the e-newsletter Silicon Dragon News, provides consulting and research services, and develops thought leadership reports. Formed in 2010 by author and Forbes contributor Rebecca Fannin, Silicon Dragon has locations in San Francisco, New York and Hong Kong, and reaches 25,000 business and tech professionals globally.

Source: Silicon Dragon

Written by asiafreshnews

May 25, 2016 at 4:44 pm

Posted in Uncategorized

Malaysia’s Leading Higher Education Institutions Collaborate With Top Victorian Education Providers

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-Three MOUs inked, strengthening the country’s position ahead of the AQRF

KUALA LUMPUR, Malaysia /PRNewswire/ — Malaysia’s leading institutions of higher learning including Universiti Malaya, UCSI University and the ICAN College separately inked a Memorandum of Understanding (MoU) with top Victorian higher education providers at a Higher Education Forum organized here recently

The collaboration between internationally recognized higher education leaders in science, technology, innovation, business and design allows Malaysia to strengthen its readiness for the ASEAN Qualifications Reference Framework (AQRF) and raise its global competitiveness.

These MoUs offer new pathways for qualification, academic research and mobility for diploma, degree and PhD students.

Victoria’s Minister for Training and Skills, Steve Herbert witnessed the signings between representatives from the various organisations.

The State of Victoria, Australia is prominently known for consistently providing one of the highest quality educational outcomes for its citizens and international students alike.

Six of Victoria’s ten universities are ranked in the top 500 universities (Times Higher Education World Universities Ranking 2015/16) in the world. In the Top Universities (QS) ranking last year, Melbourne received a perfect score (100/100) for student mix which looks at city’s student population, levels of social inclusion, and tolerance.Melbourne was also named Australia’s best city for international students and second best in the world ahead ofTokyo, Sydney and London.  The Economist Intelligence Unit’s 2015 Global Liveability Index, which assesses living conditions in 140 cities globally, awarded Melbourne the top city for the fifth year running. A cohesive and stable society, healthcare, education, and world class infrastructure make Melbourne a magnificent city to live, work and study.

Quote attributable to Victoria’s Minister for Training and Skills Steve Herbert

“This is a great example of the opportunities there are for Victoria’s higher education sector to grow across our region and deliver the same high-quality service and innovation overseas that it delivers at home.”

Brief description of the MoUs:

  • Swinburne University of Technology and University of Malaya

The Partnered PhD agreement will facilitate research collaboration between researchers and joint supervision of PhD students in areas of complimentary strength.  The partnership will also facilitate leading experts from both universities to collaborate on new research projects and joint publications. PhD students who graduate under the agreement will be presented collaboratively awarded degrees from both Swinburne and UM.

Swinburne Deputy Vice-Chancellor (Research and Development) Professor Aleksandar Subic said that the new partnership would foster strong research outcomes of significance to the region.

“We are pleased to partner with University of Malaya, which has a proven international reputation in research and innovation, and we believe that this partnership will be mutually beneficial for both universities going into the future,” Professor Subic, said.

Professor Kamila Ghazali, Associate Vice-Chancellor (International) of Universiti Malaya said, “This will form the nucleus of the research collaboration where both universities will provide the support and supervision to the candidate until he graduates. I expect there to be an expansion of the collaboration to include more projects and more researchers to come on board.”

  • RMIT University and  UCSI University

The two institutions will co-operate in establishing closer links in the areas of academic partnership; student and staff mobility; joint research with RMIT’s School of Engineering and the School of Global, Urban and Social Studies.

Collaboration around the creation of vocational education qualifications relating to health, aged care, disability and nursing with opportunities for dual certifications is being considered.

RMIT’s Prof Andrew MacIntyre, Deputy Vice-Chancellor, Global Development Portfolio said, “We believe the co-operation on various fronts with UCSI University will deliver new outcomes and opportunities for all to benefit in the future”.

Senior Professor Dato’ Dr Khalid Yusoff, FASc Vice Chancellor and President, UCSI University said, “Through this partnership we hope to expand our capabilities and enhance our academic portfolio in order to provide industry ready graduates”.

  • Swinburne University of Technology and ICAN College

Credit transfers into the Bachelor of Business, Bachelor of Accounting and Bachelor of Business Information Systems (Faculty of Business & Law) offered at Swinburne University of Technology.

The first Higher Education Forum co-hosted by the VGBO and the Malaysian Association of Private Colleges & Universities (MAPCU) brought together 53 Malaysian and Southeast Asian (SEA) institutions of higher education.

The Forum explored issues and possible opportunities on:

  • Internationalisation, transnational education and mobility
  • Student experience and holistic outcomes
  • Dual sector delivery: vocational education & training to higher education
  • Graduate employability
  • Blended learning

The Forum offered a common platform towards developing and enhancing higher education cooperation, capacity-building and partnership between Victoria and its counterparts in the region.

For photos please visit: https://drive.google.com/folderview?id=0B2Y7MXWl43_JM3BiR3VxZVhrREE&usp=sharing

About the Victorian Government Business Office (VGBO)

Established in 2009, the Victorian Government Business Office (VGBO) in South East Asia is operated by the State Government of Victoria to help promote Victorian education, trade and investment in the region. Through a variety of programmes and business initiatives, the VGBO assists Victorian exporters and provides assistance to South East Asian regional companies and organisations to source products and services, business introductions and investment opportunities with Victoria. For information, please visit www.invest.vic.gov.au

Issued by Ceria Asia, Combined Energy Resources Sdn Bhd, on behalf of the Victorian Government Business Office South East Asia.

Source: Victorian Government Business Office (VGBO)

Written by asiafreshnews

May 25, 2016 at 4:36 pm

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Audience Alive Launches in New Zealand

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QUEENSTOWN, New Zealand /PRNewswire/ — Audience Alive has established an office in New Zealand, opening its first regional location in Queenstown.

John Quinn Presentologist at Audience
John Quinn Presentologist at Audience

Audience Alive NZ Ltd is a presentation design and audience engagement company that creates dynamic presentations enabling companies to deliver their message with power and confidence while engaging and motivating audiences.

“Every customer comes to us looking for the WOW! Factor and over 16 years we have learned how to create it. What we do is visible on the faces of your audience,” commented CEO and Presentologist, John Quinn. “We understand you don’t get a second chance to make a first impression, so we want your pitch to realise its full potential.”

“Each presentation gives you the opportunity to connect and engage with your audience. By combining our formula of Compelling Content, Developed Delivery and Improved Interactivity you are guaranteed to increase energy levels at events and to bring your Audience Alive,”  added Quinn.

Established in 2001 with headquarters in Dubai, Audience Alive is a Middle East based award winning ‘presentology’ and ‘eventology’ company offering professional state of the art presentation creation, audience participation systems and mobile event apps.  If you have a crowd of 5 or 5000, one or multiple events and need to engage attendees, talk to us. We have implemented technology at thousands of live events and believe in bringing your audience alive with more engaging presentations and other audience-engagement tools.

Find our more at: www.audiencealive.co.nz

ABOUT US:

Specialities
presentation design, presentation training, motion graphics, infographics, data visualization, audience participation, voting and response systems, audience engagement, mobile event apps, meeting architecture

Website
www.audiencealive.com, www.audiencealive.co.nz

Industry
Marketing & Communications, Conference & Events, Event Planners

Type
Privately Held

Headquarters
G21 TechnoPoint Bldg, Dubai Silicon Oasis, Dubai, United Arab Emirates

Founded
2001

Jacquie Carson jac@audiencealive.com +64 21 172 0583 / +64 21 029 44734

Photo – http://photos.prnasia.com/prnh/20160523/8521603295-a
Logo – http://photos.prnasia.com/prnh/20160523/8521603295LOGO-b

Source: Audience Alive NZ Ltd

Written by asiafreshnews

May 25, 2016 at 4:25 pm

Posted in Uncategorized

Frost & Sullivan Recognizes Validic for its Visionary Leadership through its Superior, Adaptable Digital Health Platform

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-Validic has shown exceptional foresight in understanding the importance of empowering patients to transform the quality of healthcare outcomes

MOUNTAIN VIEW, Calif. /PRNewswire/ — Based on its recent analysis of the healthcare data interoperability market, Frost & Sullivan recognizes Validic with the 2016 North America Frost & Sullivan Award for Visionary Innovation Leadership. Validic’s Digital Health Platform is a cloud-based data interoperability platform that facilitates the fluid and secure transfer of health information from a multitude of digital sources to key healthcare stakeholders, including providers, payers, health IT vendors, pharmaceutical companies and contract research organizations (CROs). This ability to enable a seamless connection to health insights from diverse data sources including in-home clinical devices, consumer health applications, biometric sensors and fitness wearables makes Validic the most comprehensive and advanced connected health solution presently available in the market. Furthermore, by placing patients at the center of the ecosystem, Validic is powering the transition to value-based care models.

Validic Award
Validic Award

Photo – http://photos.prnewswire.com/prnh/20160520/370265

Frost & Sullivan presents this award to a company that consistently develops new growth strategies based on a clear and holistic understanding of the current and future market, thus effectively addressing the relevant, and often times complex, challenges and opportunities presented in healthcare. Delivery of this award recognizes Validic’s tenacity and proven success in providing comprehensive digital health connectivity solutions that facilitate the simple and secure acquisition and integration of patient-generated health data.

While the Validic Connect™ solution links healthcare companies to the clinical and consumer health insights from digital technologies, Validic Mobile™ aids in the secure and easy data acquisition from various Bluetooth-enabled smart devices as well as non-connected, in-home legacy medical devices. These two innovative solutions have overcome the market’s data capture obstacles and contribute to Validic’s overall unmatched platform functionality and market differentiators.

A key component of Validic Mobile™ is its latest technology offering, VitalSnap™. This proprietary, patent-pending technology enables real-time health data transfer from locked or non-connected legacy medical devices to health information technology (IT) systems. Users can capture health data from their legacy devices using their smartphone’s camera and easily send the data to an electronic health record (EHR), patient portal or clinical dashboard.

“Since its inception, Validic has established itself as an industry leader and de facto standard in health data interoperability,” said Greg Caressi, senior vice president, transformational health at Frost & Sullivan. “Validic continues to recognize and address the key challenges facing patients, clinicians and healthcare organizations, as well as the opportunities for growth and improvement, within this competitive and continuously-evolving space.”

Unsurprisingly, Validic’s digital health technology platform is proving to be disruptive in the enterprise health data connectivity space. As Validic’s solution is meant to enhance and not replace the existing user interface or application workflows, stakeholders are able to transition at their own pace without compromising performance in the care setting.

Unlike most existing health IT solutions in the market, Validic’s modular design allows the system workflows to be modified to fit specific end-user needs. Its solution is designed to simplify digital health implementation and data integration with existing healthcare applications, portals, dashboards and IT systems as well as be scalable and easily adaptable to new technologies.

Despite tough competition from industry-leading vendors offering end-to-end healthcare interoperability solutions, Validic’s Digital Health Platform has proven to be a solid market differentiator in an increasingly crowded and competitive landscape. The company’s early entry into the mHealth and digital health data integration sectors has established a strong footprint for the company in the healthcare industry for both providers and payers, while it continues to expand its presence in other areas of healthcare.

“Shifting government regulations, increasing sophistication of technology, and escalating patient demands for better access, affordability and outcomes are effectively changing the way healthcare systems operate, making access to patient data a critical element to success,” noted Caressi. “For championing health data interoperability and advancing healthcare’s transition to value-based care, this award is well-deserved.”

Frost & Sullivan presents this award to the company that has demonstrated the understanding to leverage global Mega Trends and integrate their vision into processes to achieve strategic excellence. The Award recognizes the efficacy of the recipient’s innovative approach to health data interoperability and the impact it has on healthcare and society at large.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About Validic

Validic provides the industry’s leading digital health platform connecting providers, pharmaceutical companies, payers, wellness companies and healthcare IT vendors to health data gathered from hundreds of in-home clinical devices, wearables and consumer healthcare applications. Reaching more than 223 million lives in 47 countries, its scalable, cloud-based solution offers one connection to a continuously-expanding ecosystem of consumer and clinical health data, delivering the standardized and actionable insight needed to drive better health outcomes and power improved population health, care coordination and patient engagement initiatives. Validic was named to Gartner’s “Cool Vendors” list and received Frost & Sullivan’s “Best Practices and Best Value in Healthcare Information Interoperability” and “Top 10 Healthcare Innovating Disruptor” awards. To learn more about Validic, follow Validic on Twitter or visit www.validic.com.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on “the next big thing”

Register:         Gain access to visionary innovation

Contact:

Frost & Sullivan:
Chiara Carella
P: +44 (0) 207.343.8314
F: 210.348.1003
E: chiara.carella@frost.com

Validic:
Ashley Rae Needham
P: +1-919-423-0233
E: ashley.needham@validic.com

Photo – http://photos.prnasia.com/prnh/20160521/8521603284

Source: Frost & Sullivan
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May 25, 2016 at 4:18 pm

Posted in Uncategorized

DuPont Advances Safety Standards and Thermal Protection Innovation across Asia Pacific

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Launches First Asian Thermo-Man™ Testing Facility in Singapore

SINGAPORE /PRNewswire/ — DuPont Protection Solutions today launched its first Asian DuPont™ Thermo-Man™ testing facility in Singapore. This new facility will facilitate the collaboration between DuPont and manufacturers on the development of innovative design and material for the next generation of personal protective equipment and test protective apparel for those most at risk to flash fires including firefighters, industrial workers, emergency response professionals and military personnel across the Asia Pacific region.

As a world leader in heat and flame protection, DuPont strives to deliver trusted products such as its leading flame-resistant fiber, DuPont™ Nomex®, coupled with state-of-the-art testing facilities that is consistent with the highest global standards, training and product selection tools. With the support from Singapore’s Economic Development Board, DuPont is committed to leveraging its world-class technical capability in Singapore to help advance standards for work safety protection and serving as a testing hub in Asia Pacific region.

The DuPont™ Thermo-Man™, a life-sized, instrumented mannequin covered with 122 heat sensors, is one of the most advanced thermal burn injury evaluation devices in the world. It can be used to measure the protective performance of a variety of garments under realistic flash fire conditions.

This test simulates the exposure of a garment to a typical excess fuel fire with temperatures rising up to 1,000 degrees Celsius. It predicts the garment’s protective performance and integrity against heat, flame and fire during such a typical fire incident. It was originally developed in conjunction with the U.S. Government to help protect military personnel from burns. Based in Singapore, this Thermo-Man™ testing manikin facility can become a mobile testing unit for travelling around the region to support key safety research and serve customers’ needs.

“Our new facility provides customers in the Asia Pacific region easier access to DuPont’s full suite of services, even allowing them to witness product testing in person. The decreased time between prototyping, testing, and development, will enable our customers to react swiftly to market needs. Supporting the fast-paced innovation and research in the region, this advanced testing facility will help to save lives by simulating worst-case scenarios with real-world factors to achieve advancements in worker safety protection,” said Dr Yi Zhang, Global Business Director, DuPont™ Nomex® Enterprise at the inauguration of the new DuPont™ Thermo-Man™ facility.

This new DuPont™ Thermo-Man™ proprietary testing labs in Singapore brings the total number of the facilities to five globally, including those currently in service in the United States, Switzerland, the United Arab Emirates and Brazil which opened last month, enabling innovation and product development with customers in all regions.

“DuPont’s decision to invest in the Thermo-Man™ facility in Singapore reinforces our value as a strategic base for companies to chart their regional growth,” said Ms Cindy Koh, Director, Energy & Chemicals, Singapore Economic Development Board. “Companies can leverage Singapore’s research ecosystem and geographical proximity to their customers to quickly develop solutions and tackle complex problems arising from an increasingly industrialised and urbanised Asia.”

“Beneficiaries include garment manufacturers that develop flame resistant clothing for a wide range of industries, including emergency services, petroleum, petrochemical, automotive and chemical, providing a critical safety barrier from flash fires and other hazardous environments. Protected by apparel made with Nomex®, there are millions of people around the globe who rely on the inherent heat and flame resistant properties and durability of Nomex® fiber to help keep them safe from the everyday hazards and go home safely after work,” added Ms Kelly Reichert, DuPont Global Market Manager for Thermal Apparel.

DuPont™ Nomex® has been a leading flame-resistant fiber for close to 50 years. More than 3 million firefighters, as well as workers across the manufacturing, chemical, oil and gas industries, emergency response and armed forces personnel, depend on its thermal protection to help keep them safe. Nomex® fiber can help enable protective apparel to have the lowest possible weight at the highest level of protection, breathability for reduced heat stress, and the ability to effectively wick away moisture. For more information about Thermo-Man™, please visit http://protectiontechnologies.dupont.com/Thermo-Man-in-Asia.

DuPont Protection Solutions is global leader in products and solutions that protect what matters — people, structures and the environment — and enables its customers to win through unique capabilities, global scale and iconic brands. DuPont™ Kevlar® helps protect law enforcement officers, military personnel, athletes and astronauts; DuPont™ Nomex® helps protect firefighters, industrial workers and race car drivers, as well as mass transit and wind energy systems; DuPont™ Tyvek® helps protect chemical industrial and healthcare workers, as well as sterile medical devices and building construction; and DuPont™ Corian® helps protect hospital patients against infection. For more information about DuPont Protection Solutions visit: http://www.dupont.com/corporate-functions/our-company/businesses/protection-solutions.html.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.

The DuPont Oval logo, DuPont™ and all products, unless otherwise noted, denoted with ™ or ® are trademarks or registered trademarks of E. I. du Pont de Nemours and Company or its affiliates.

SOURCE: DuPont Protection Solutions

 

Written by asiafreshnews

May 25, 2016 at 3:35 pm

Posted in Uncategorized

Maritime News: Indonesia on right track under Jokowi, IMO head says

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JAKARTA, Indonesia  /PRNewswire/ — Indonesia is poised to become a pivotal player in the global maritime industry during President Joko Widodo’s (Jokowi) tenure, local media quoted IMO secretary-general Lim Ki-tack as saying.

IMO secretary-general Lim Ki-tack
IMO secretary-general Lim Ki-tack

 

“Your president knows exactly what you should do, and what area you should improve. He made a good presentation at the IMO. He knows exactly at that point,” Lim said.

Widodo has repeatedly mentioned his intention of making Indonesia the main hub for international maritime transportation. The president has started this journey by fostering the development of world-class harbours across the archipelago and by creating (11 so far) new bonded logistic warehouses to enhance the country’s competitiveness and reduce the complexity of logistics.

Lim also suggested that Indonesia should engage in more strategic bilateral partnerships with other countries that have more expertise in the maritime industry to speed up the process even further.

To learn more and meet the players that shape the fast forwarding maritime industry in Indonesia, visit Marintec Indonesia in Jakarta during 23-25 November 2016. The leading business event and learning platform for the Maritime Industry in South East Asia — organized by UBM — will gather over 150 local and international companies which will share technology, insight and create real growth opportunities for Indonesia and the region.

ABOUT the organizer
Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asiaand the largest commercial organizer in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 31 offices and 1,300 staff in 24 major cities. We operate in 20 market sectors with 230 exhibitions and conferences, 21 trade publications, 18 online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. www.ubmasia.com

CONTACT:
Abdi Fajrin
Phone Number: +62 21 2930 5959
Email: Abdi.Fajrin@ubm.com

Photo – http://photos.prnasia.com/prnh/20160523/8521603307
Logo – http://photos.prnasia.com/prnh/20150730/8521504987LOGO

Source: UBM

Related stocks: LSE:UBM OTC-PINK:UBMPY

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May 25, 2016 at 2:55 pm

Posted in Uncategorized

KatalystM CEO Speaks on How Marketing is Changing Today

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KUALA LUMPUR, Malaysia  /PRNewswire/ — “Marketing is changing profoundly – moving away from product-centric approaches to more customer-centric, customer-focused marketing. It is not just about ‘My product is the best, buy me’ anymore. Now it is increasingly about ‘Let me tell you why my product is more relevant to you‘,” says Jos Birken, Chief Executive Officer, KatalystM, in an interview with marcus evans on howthe marketing function is changing today.

KatalystM is a marketing agency sponsoring and attending the marcus evans CMO Asia Summit 2016, in Kuala Lumpur, Malaysia, 26 – 27 May.

Birken continues to share his views on how marketing is changing:

1. Tell us how the customer is in charge today.

Basically, we put the customer in charge of our marketing. What we market and how we market it, is determined by the customer’s own behaviour and no one else’s. Ideally, it is not the marketer anymore who decides what is being promoted and how. It is the customer’s behaviour that triggers a specific kind of communication or offer. In an age of increasingly educated and jaded consumers, this is a necessary way to catch and keep people’s attention.

This trend has been present in marketing for a long time, but is now speeding up. The reason is it is getting a lot easier and more affordable to do so.

2. What is the most efficient way of tailoring marketing campaigns to individual behaviours?

Most organisations have thousands of tens of thousands of customers. In B2C, millions of customers. Tailoring our marketing campaigns to individual behaviours cannot be done without some serious automation. This is where Marketing Cloud platforms come in. These have become increasingly capable, user friendly, and cloud based. The latter means they do not require large IT projects to install, and it is in the CMO’s remit to acquire them and integrate them in their marketing approach.

The combination of increased competition for the attention of evermore demanding consumers, advances in available technology, and cloud making, all of this is more approachable for the marketer, provides enormous opportunities for fast adopters.

3. What issues do CMOs encounter when trying this approach? How could they mitigate some of these risks?

CMOs have certainly two risks to manage and they should have the skills to overcome them. The first one is related to measurability and accountability. In the boardroom they are increasingly challenged to prove that they add real value to the business. So a good understanding of data and analytics is required. The second risk is the management of all the stakeholders that are involved in the acquisition, implementation and change management of the solution. This tends to go across many departments. This requires CMOs with great team management and people skills.

4. What are customers looking for today?

Customers are looking for relevant, personalised messages, tailored to their needs in the specific phase of the engagement process with a brand. This should be delivered cross-channel and they do not care about how you do it technically.

5. How can the marketing function become more customer-focused?

Using data coming from all the touch points a brand has with a customer and using it to achieve a high level of relevance and personalisation is the only way to achieve this. This requires a marketing infrastructure that allows omnichannel analytics with the objective of delivering relevant personalised communication.

Author: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

About the CMO Asia Summit 2016

The CMO Asia Summit is the premium forum bringing elite buyers and sellers together. It offers top marketing professionals, agencies and consultants an intimate environment for a focused discussion on the key drivers of marketing effectiveness. Taking place at the Hilton Kuala Lumpur Hotel, Kuala Lumpur, Malaysia, 26 – 27 May 2016, the Summit includes presentations on agile content marketing, optimising marketing spend, predictive analytics technology and reinventing B2B marketing.

For more information please send an email to SitiK@marcusevanskl.com or call +603 2723 6748 or read more here: http://unbouncepages.com/cmoasia/more/

Please note that the Summit is a closed business event and the number of participants strictly limited.

About KatalystM

KatalystM is a modern marketing agency, specializing in helping organisations increase the lifetime value of their customers with Lifecycle Marketing.

We recognised the importance of technology platforms in marketing very early on, starting out with Responsys which is now part of Oracle Marketing Cloud and moving on to become a multi platform company in 2010. We grew and evolved into an independent and diverse agency which focuses on Total Lifecycle Marketing and rebranded as KatalystM in 2010.

KatalystM is headquartered in Singapore with offices in Bangkok, Hong Kong and the Philippines.

www.katalystm.com

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, case studies, roundtables and one-to-one business meetings. For more information, please visit www.marcusevans.com

Source: marcus evans

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May 25, 2016 at 2:38 pm

Posted in Uncategorized

Unveiling Smart Technologies at CommunicAsia2016, EnterpriseIT2016 and BroadcastAsia2016

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-Exciting line-up of speakers, exhibitors, launches of smart technologies at Asia’s leading ICT, broadcasting and digital multimedia industry event

SINGAPORE  /PRNewswire/ — Digital transformation has given rise to smart technologies, disrupting the way we work, live and play. Bringing to life new innovations, this year’s CommunicAsia2016,EnterpriseIT2016 and BroadcastAsia2016 returns to Marina Bay Sands Singapore from 31 May – 3 June 2016.

“From sensors, wearables to intelligent ecosystems, Asia Pacific will see 8.6 billion connected devices by 2020[1]. Hyper-connectivity heightened automation and opened new possibilities for enhanced productivity with innovations including artificial intelligence, robotics and more. CommunicAsia2016, EnterpriseIT2016 and BroadcastAsia2016 continue to deliver value through insights and exhibitions of new Internet of Things (IoT) manifestations, unveiling thought leadership and best of breed innovations at the region’s leading technology event,” said Victor Wong, Project Director of Communications Events, Singapore Exhibition Services.

“We are very eager for visitors to see what we have in store, especially at the new and improved NXT@CommunicAsia on Level 3, which will focus on IoT and Smart City innovations,” Mr. Wong added.

Highlighting the importance of smart technologies by companies in Singapore and beyond, Lam Joon Khoi, Secretary General, Singapore Manufacturing Federation added, “BroadcastAsia, CommunicAsia and NXT will see the convergence of multiple establishments showcasing their latest innovative technologies. We encourage all visitors and exhibitors to visit the Singapore Pavilion and network among the frontrunners of the industry. Trade shows like these are excellent platforms for collaborative partnerships to take flight, not only within the domestic market but international markets as well.”

New technologies to drive Smart Cities

Gartner highlighted the emergence of the “robo” trend[2] fueled by artificial intelligence and smart technologies driving changes in the way businesses and cities operate. The Asia Pacific region has seen adoption of robotics from food delivery to logistics management, as businesses look to new ways of working. Giving attendees a flavor of what they can expect, here are a couple of exhibitors that will be featured at this year’s event:

  • Air quality monitoring for cities and home: Singapore company MobiQuest will launch an environment monitoring platform, iSenseair, to help cities, businesses and consumers track air quality to enhance quality of life. With increasing environmental and health concerns from the region’s haze and smog concerns, solutions like this showcase how Big Data can enable better city and environmental maintenance for sustainable and liveable cities building.
  • Enhancing communications with robotics: OTSAW Digital Inc. will be showcasing the new ground-breaking teleconferencing robot, Double, which can be remotely controlled by a mobile teleconferencing system. Remotely controlled by a mobile teleconferencing system, this device enables employees with faster and more engaging interactions, wherever they are and at the time of their choice.

From Kitchen to Security: Bringing Smart Homes to Life

How would consumers envision smart homes of the future? This year’s event showcases the manifestations of Smart Home technologies from the kitchen to enhancing lifestyles of today’s connected consumer. The following innovations showcase automation in today’s urban home spaces:

  • Kitchen of the future: SousChef is founded by four Singapore University of Technology and Design (SUTD) students. It is a unique multi-functional kitchen-top device that is equipped with an inbuilt memory for recipe storage allowing users to create pre-entered recipes for ingredient dispensing and automated cooking of their favorite dishes.
  • Home security at your fingertips: Device Electronics will showcase a first of its kind App-controlled surveillance robot for home use. Targeted at families with young children or elderly parents, the device provides consumers with the ability to remotely manoeuvre robots for easy home monitoring.

Creating new content experiences to engage today’s consumers

New, on-demand content and delivery have changed the broadcasting and production industry. Brands need to create engaging and innovative content to capture today’s multi-screen audience. The event also unveils latest innovations including:

  • Redefining content experience 360 degrees: Expandore Electronics brings to the region the new KODAK PIXPRO, enabling today’s content creators to film 360 degree virtual reality videos, bringing images and video viewing experiences to the next level.
  • Capturing moments with fast deploying drones: Singapore company, Cathay Photo, in partnership withTaiwan-based Cheng Seng Group, will be launching the adaptable and ready-to-fly system drone, the Freefly ALTA 6 Camera Drone which can unpack and be ready to shoot in less than 5 minutes

All the solutions from innovations for smart homes and cities will be showcased at CommunicAsia2016, EnterpriseIT2016 and BroadcastAsia2016, Asia’s largest and most integrated ICT and broadcasting industry event.

SHOWS AT A GLANCE:

CommunicAsia2016 / EnterpriseIT2016 Exhibition

Incorporating:

SatComm2016

Date:

31 May – 3 June 2016, Tuesday – Friday

Venue:

Marina Bay Sands, Singapore, B2, Level 1 & 3

Opening Hours:

31 May – 2 June 2016: 10:30 am – 6:00 pm | 3 June 2016: 10:30 am –  4:00 pm

Admission:

Business and trade professionals only

Website:

www.communicasia.com | www.goto-enterpriseit.com

Social Media:

FB | LinkedIn | Twitter#CommunicAsia2016

 

BroadcastAsia2016 Exhibition

Incorporating:

ProfessionalAudioTechnology2016

Date:

31 May – 3 June 2016, Tuesday – Friday

Venue:

Marina Bay Sands, Singapore, Level 4 & 5

Opening Hours:

31 May – 2 June 2016: 10:30 am – 6:00 pm 3 June 2016: 10:30 am –  4:00 pm

Admission:

Business and trade professionals only

Website:

www.broadcast-asia.com

Social Media:

FB | LinkedIn | Twitter#BroadcastAsia2016

CONFERENCES AT A GLANCE:

CommunicAsia2016 Summit / BroadcastAsia2016 International Conference & Creative Content Production Conference 2016

Date:

31 May – 3 June 2016, Tuesday – Friday

Venue:

Marina Bay Sands, Singapore

Admission:

Registered delegates only

Website:

www.communicasia.com/index.php/conference/fees-registration/
http://broadcast-asia.com/conference/conference-highlights/

Media Enquiries:

June Seah / Patricia Yee
Singapore Exhibition Services
Tel: +65 6233 6621 / +65 6233 6637

Email: june.seah@sesallworld.com /patricia.yee@sesallworld.com   

Alana O’ Grady / Ang Fangying

FleishmanHillard Singapore

Tel: +65 6424 6375 / +65 6424 6955

Email:  alana.ogrady@fleishman.com /fangying.ang@fleishman.com

Source: Singapore Exhibition Services

Written by asiafreshnews

May 25, 2016 at 2:35 pm

Posted in Uncategorized