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Archive for April 18th, 2016

Business students maintain a global mind-set, despite rising geopolitical risk and instability

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DUBAI, United Arab Emirates /PRNewswire/ — KPMG International has conducted its third annual survey of business students studying at some of the world’s leading universities in 23 different countries. Ninety-three percent of the students, all on the verge of entering the workforce, said that they were concerned about the impact of ongoing geopolitical risk and instability on their careers. Despite this finding, they maintained a global outlook, with nearly the same number (89 percent) saying they would be prepared to move regularly to a different country for the right job opportunity. Eighty percent also said they expected to work in 3-6 countries during their career.

This year’s survey also showed that a significant majority of students would consider working for the same company for their entire career (70 percent), with 20 percent of those even saying it was likely, or indeed very likely. The students also showed they have a focus on the future, 64 percent already have a clear idea of what profession they want to work in. Finance (37 percent) and Professional Services (27 percent) were two industries the students labeled as most desirable to them. Technology, which in 2014 was favored by 18 percent of students, had less appeal in 2016 with only 8 percent picking it out as a desirable industry to work in. This is despite the fact that among the students, 66 percent said they expected the technology sector to be the most successful over the next 20 years, professional services (15 percent) and finance (10 percent) both ranked well below this.

Rachel Campbell, KPMG’s Global Head of People, speaking from Dubai, where KPMG is this week hosting the final of KPMG’s leading student International Case Competition said, “I think it’s really interesting that the vast majority of students would consider working at the same company for their entire career. Millennials and Gen Y are seeing the value that large multinational organizations can bring to their careers.  As businesses grow their global footprint and service offerings, people now have a greater opportunity than ever before to have several different careers within one organization.”

“This finding was backed-up when we asked the students to rank the most important factors in choosing a company to work for; career opportunities, professional challenges, continuous training and having an international mobility program, all ranked in the top 10. The other significant finding was that students (88 percent) are really passionate about working for a company that contributes positively to the world, with 90 percent saying it was important that that the work they do in future drives positive and sustainable change in society.”

The winner of this year’s KPMG International Case Competition (KICC) will be announced on Thursday 14 April, byJohn Veihmeyer, Chairman, KPMG International. “KICC is the largest business case competition of its kind,” said Veihmeyer. “KPMG has been running this event for 13 years and it’s always incredibly rewarding to see these students grow in confidence as they analyze and present their solutions to a panel of KPMG Partners. It brings to life just how talented these individuals are.”

About KPMG International

KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 155 countries and have 174,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

For further information – Mark Walters,, Director of Communications, Office of the Global Chairman, Tel + 1 212 954 2478

Source: KPMG International

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April 18, 2016 at 5:17 pm

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3 Ways to Measure the Effectiveness of your Small Business Marketing Campaigns

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NEW YORK /PRNewswire/ — As small business marketers begin to map out their next marketing campaign, return on investment (ROI) is one coordinate that shouldn’t be missed. In order to evaluate the success of a campaign, marketers will determine what kind of results the program delivered, but that can be quite a daunting responsibility when there are so many variables that affect marketing ROI.

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PR Newswire’s Small Business PR Toolkit contributing author, Claire Holland, understands this challenge. In her latest post she suggests that businesses shift away from return on investment and instead focus on return on innovation. Holland further suggests that brands must dive deeper than the traditional metrics to better understand their audience. When creating your next campaign, consider monitoring these factors instead:

  • Engagement: Once you have a clear picture as to who your target audience is, you’ll want to begin to monitor how they are interacting with your messaging. Are they sharing your content on social media? Have they requested more information on your website? The actions your readers take can be quite telling of the effectiveness of your content.
  • Memorability: Building buzz initially can lead to success, but you’ll want to ensure that your campaign is creating long-lasting memorability. Is your strategy to engage the audience before, during and after? How does your campaign experience differ from what your competitors are also offering?

For discussion on the remaining factor to monitor in your marketing campaigns, read Holland’s complete article here.

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels
+1 201-360-6906

Source: PR Newswire Association LLC

Related stocks: LSE:UBM OTC-PINK:UBMPY

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April 18, 2016 at 5:14 pm

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Seabras-1 Subsea Cable Receives Trade & Export Finance’s Deal of the Year Award

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-Seaborn Networks’ US-Brazil cable named Best Americas ECA Finance Deal

BOSTON /PRNewswire/ — Seaborn Networks, a preeminent developer of subsea fiber optic cable systems for the global communications industry, announced today that its Seabras-1 cable project was awarded a “Perfect 10 ECA Finance Deal of the Year” by the prominent international magazine Trade & Export Finance. This award is given to the world’s best projects in the export credit agency/project finance market.

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The Perfect 10 Award is the second award this quarter to recognize Seabras-1 as the first export credit agency-backed project financing of a subsea cable project in the 160-year history of the global telecommunications industry.

Seaborn completed its US$500 million project financing for the 72Tbps Seabras-1 system in Q4 2015. Manufacturing of the full system is ongoing and, when completed in Q2 2017, will provide the first-ever direct point-to-point route between New York City and São Paulo. Seabras-1 was developed, and will be operated, by Seaborn Networks.

About Seaborn Networks

Seaborn Networks is a leading developer and operator of subsea fiber optic cable systems with an independent cable operator model, including Seabras-1 which is the first direct point-to-point submarine cable system between the US and Brazil. Seabras-1 is a 72Tbps system that will connect New York and São Paulo. Seaborn was founded by successful submarine cable and wholesale carrier executives with experience in designing, building and operating many of the world’s largest submarine and terrestrial networks. For additional information,

Media relations contact:
Kate Wilson
Phone: +1 978 377 8366

Source: Seaborn Networks

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April 18, 2016 at 5:10 pm

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IEEE Computer Society’s Rock Stars of Cyber Security to Premiere in Singapore and Address Top Singapore Cyber Security Threats

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LOS ALAMITOS, California /PRNewswire/ — On 26 May 2016, the IEEE Computer Society will host its premiere event, Rock Stars of Cyber Security, Singapore, at the Little Red Dot Museum, Singapore.

In response to Singapore recognizing Cyber Security as a top concern, with organizations like Singapore’s Cyber Security Agency (CSA) currently taking steps to raise standards and introduce the Cyber Security Bill in Parliament later this year, the Rock Stars of Cyber Security event is planned to educate, increase awareness, and introduce the latest technologies and strategies for the limitation and prevention of serious cyber attacks.

As Singapore moves towards a Smart City and embraces rapid technology advancement, the interaction among telecommunications, financial and banking institutions, and other industries, means that a sophisticated cyber security breach remains one of the biggest concerns in Singapore.

Key topics to be covered are:

  • The importance of developing crucial risk strategies and building the right security programs to reflect them
  • Protecting against malicious online activity through quantification of unknown security problems
  • Speakers sharing cutting-edge strategies include:
  • David O’Berry, Worldwide Chief Strategist, Intel Security
  • Kristen Hill, Senior Director, Information Security, CBS Corporation
  • Foong Sew Bun, Distinguished Engineer and Lead Cloud, IBM
  • Justine Bone, Chief Technology Officer, Secured Worldwide
  • Eddie Schwartz, President and Chief Operating Officer, White Ops, Inc.

Attendees will have the opportunity to interact with speakers, C-Suite level leaders from major international organizations, and supporting partnership organizations. Supporting partnership organizations for this event include:

  • e27 (Media Partner)
  • MyRepublic  (Supporting Partner)
  • Association of Information Security Professionals, AISP (Supporting Partner)
  • ISACA Singapore Chapter (Supporting Partner)
  • (ISC)2 (Supporting Partner)
  • Singapore Workforce Development Agency, WDA

Register at while early registration discounts are still in effect.

About IEEE Computer Society
IEEE Computer Society, the computing industry’s unmatched source for technology information and career development, offers a comprehensive array of industry-recognized products, services and professional opportunities.  Known as the community for technology leaders, IEEE Computer Society’s vast resources include membership, publications, a renowned digital library, training programs, conferences, and top-trending technology events. Visit for more information on all products and services.

Source: IEEE Computer Society
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April 18, 2016 at 4:39 pm

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CSA Group Opens New Laboratory in Tokyo, Japan

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-Facility offers testing for IT and audio/video, Measurement Device, and Medical products

TOKYO /PRNewswire/ — CSA Group, a global provider of testing and certification services and a leading standards development organization, today announced it opened a new laboratory in Tokyo, offering testing and certification services including expanded services for medical devices and a new ingress protection testing laboratory.

The new laboratory in Tokyo specializes in testing and certification for information technology equipment and audio/video equipment, Measurement Device, and Medical products and offers schematic evaluations and on-site testing services.

“Information technology and new medical equipment are rapidly expanding fields,” said Takaki Egawa, Tokyo Operations Manager, CSA Group. “Almost everything we use today has some form of interconnectivity. CSA Group is dedicated to expanding our services in growing markets and encouraging new and innovative solutions for these products and services we use every day. Japan is a leader in innovative technologies, and we will work with our clients here to help promote their innovative products today and into the future.”

The Tokyo lab is able to evaluate and test products to applicable standards for North America, Europe and other international markets. The facility is IT/AV under 60065, 60950 and new 62368 standard as well as measurement device standard under 61010 and Medical 60601 is the most metropolitan safety testing and certification laboratory in Tokyo. Local technical experts also offer services for Appliances, IT/AV, Industrial and Medical fields.

In addition to the above services, the Tokyo laboratory will be expanding in the future to offer testing and certification for industrial products. With the addition of this new facility, CSA Group now has laboratories and offices in strategic locations throughout Asia, including mainland China, Taiwan, South Korea and Singapore.

About CSA Group
CSA Group is an independent, membership association dedicated to safety, social good and sustainability. Its knowledge and expertise encompass standards development; training and advisory solutions; global testing and certification services across key business areas including hazardous location and industrial, transportation, plumbing and construction, medical, safety and technology, appliances and gas, alternative energy, lighting and sustainability; as well as consumer product evaluation services. The CSA certification mark appears on billions of products worldwide. For more information about CSA Group visit

For further information: CSA Group Contact: Makoto Sasaki, CSA Group Japan Ltd., +81 3 6865 8040,; Media Contact: Chie Hayakawa, Hill+Knowlton Strategies, +81 3 6859 6114,; CSA Group Media Contact: Allison Hawkins, CSA Group, +1 416 747 2615,

Source: CSA Group Management Corporation
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April 18, 2016 at 4:29 pm

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IPC collaborates with Algomi to develop application to run over IPC’s Financial Markets Cloud

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-Introducing DealCall™ the one click voice connection for the Honeycomb network

NEW YORK /PRNewswire/ — IPC Systems, Inc., a leading global financial markets technology and service provider, announced its collaboration with Algomi, the network company providing information-matching solutions for the optimization of fixed income liquidity, to partner on the delivery of Algomi’s DealCall, an application which leverages IPC’s Financial Markets Cloud.

DealCall will be integrated into both Algomi’s award-winning Honeycomb platform and IPC’s community of financial market participants, enabling Honeycomb users to swiftly and securely connect to their dealers.

IPC and Algomi are working together to enable seamless communication for buy-side users of the Honeycomb application. With one click, users can access on-demand connectivity to their chosen sales coverage teams at their chosen banks. By bringing together the IPC community of over 6,000 diverse market participants and Algomi’s applications, DealCall creates a rich, secure and market enhancing experience for customers.

“We are very excited to be collaborating with Algomi,” said Neil Barua, CEO of IPC, “The successful implementation of DealCall on the IPC Financial Markets Cloud means Honeycomb network participants can work with their counterparts on large sensitive trades in an efficient and secure manner”.

DealCall will introduce an enhanced level of productivity and efficiency as Honeycomb network participants will have an integrated experience and be able to immediately communicate with counterparties. The users of the Honeycomb can now access bond information and dynamically communicate using instant messaging and instant voice communications.

“We are thrilled to be working with IPC to leverage their leading communication technology to enrich the Honeycomb client experience. The investor is able to deal in size, seek best execution, and remain discreet in the market. They can choose to communicate by voice, or existing secure instant messaging.” said Stu Taylor, CEO of Algomi. “Both Algomi and IPC share a common goal of empowering market participants to source liquidity, generate alpha and mitigate risk in the fixed income markets.”

About IPC

IPC is a technology and service leader that powers financial markets globally. We help clients anticipate change and solve problems, setting the standard with industry expertise, exceptional service and comprehensive technology. With customers first and always, we collaborate with each to understand their individual needs to help make them secure, productive and compliant within our connected community. Through service excellence, long-developed expertise and a focus on innovation and community, we provide agile and efficient ways for our customers to accelerate their ability to adapt to the ever–changing requirements for advanced data networks, compliance and collaboration with all counter-parties across the financial markets.

About Algomi

Algomi creates the bond information network that enables all market participants to securely and intelligently harness data to make valuable financial trading connections. In the ever-changing landscape of capital, leverage and liquidity requirements, Algomi’s revolutionary technology empowers fixed income professionals to fulfil their precise needs, for both sides of the market. By maximising the relationships between salespeople, traders and investors, the Algomi Honeycomb suite of scalable software greatly increases the opportunities and velocity in large and illiquid voice trades between banks, institutional investors and exchanges.

For banks, Algomi creates both a real-time internal network of salespeople and traders, and a discreet dynamic connection to their universe of investor clients and interbank parties. Using their own data, external aggregators and other sources; Algomi enables banks to identify the best trade opportunities and to generate efficient collaboration between traders, salespeople and their clients.

For portfolio managers, investor dealers and compliance teams, Algomi Honeycomb turns complex data systems into actionable knowledge. Helping investors trade with increased speed and success. Capturing the heartbeat of the world’s trading floors, Honeycomb provides the data and market insight vital to selecting the right banks and the right time to trade.

Algomi was founded in 2012 by Stu Taylor (Former Global Head of Matched Principal Trading and creator of PIN-FI at UBS), Usman Khan and Robert Howes (Founders of CAPXD), and Michael Schmidt (Former Head of European Credit Trading and IB Board Member at UBS. Backed by investment from Lakestar and an exceptional panel of Strategic Advisors, the Algomi team has grown to 120 employees with offices in London, New York and Hong

Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “should” or “will” or similar terminology. Any forward-looking statements are based on current expectations, assumptions, estimates and projections. Such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. Actual results may differ materially from any future results expressed or implied by these forward-looking statements.

In addition, nothing contained herein is intended to be, nor shall it be construed as, investment advice, nor is it to be relied upon in making any investment or other decision. Neither Algomi Limited nor Algomi Corporation is regulated, registered as a broker-dealer or investment adviser in any jurisdiction. Prior to making any investment decision, you are advised to consult with your broker, investment adviser, or other appropriate tax or financial professional to determine the suitability of any investment. Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment or investment strategy will be profitable or equal any historical performance level(s).

Neither Algomi Limited, Algomi Corporation, any of its affiliates, nor each of their respective officers, directors, members, agents, representatives, employees, or contractors, shall be responsible or have any liability for investment decisions based upon, or the results obtained from, the information systems discussed herein. You assume all risks of loss resulting, directly or indirectly, from the use of such information systems.

Honeycomb and DealCall are the trade marks of Algomi Limited.

Media Contacts

Khurram Mirza                          

Jonelle Taylor     

IPC Systems, Inc.                    

Finn Partners for IPC    

+1 201-253-2285                       

+1 646-202-9785

Jon Schubin / Cognito US

Raewyn McBain

Charlie Morrow / Cognito Europe

Pink Tiger Media for IPC

+60 4-210-2890

Source: IPC Systems, Inc.
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April 18, 2016 at 3:50 pm

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CenturyLink expands its cloud platform to Australia

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-Launches CenturyLink Cloud node in Sydney to continue international expansion

MONROE, La. /PRNewswire/ — CenturyLink, Inc. (NYSE: CTL) today announced the availability ofCenturyLink Cloud in Australia. The CenturyLink Cloud platform delivers enterprise-class control, agility, scalability and security backed by an industry-leading global network.

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Businesses based or operating in Australia can now turn to a single, trusted provider for public and private cloud infrastructure, managed services, colocation, network connectivity and support for advanced hybrid solutions. TheSydney cloud node joins the company’s other available cloud locations in the United States, United Kingdom,Canada, Germany and Singapore.

“Launching the CenturyLink Cloud node in Australia signals our strong commitment to this key growth market,” said Gery Messer, CenturyLink managing director, Asia Pacific. “We’re seeing increased customer demand for IT services in Australia, which is one of the most connected countries in the world. Thanks to our continued investment in Asia Pacific, many more organizations are achieving success on their hybrid IT journeys.”

Business research and consulting firm Frost & Sullivan predicts cloud spending in Asia Pacific will reach US$20 billion in 2018. CenturyLink’s presence in Asia-Pacific dates back to 1999. Numerous regional and multinational corporations in Australia are customers.

The Australia cloud node is one of several recent cloud advancements for CenturyLink. In early March, theCenturyLink Development Center opened in St. Louis with a focus on building cloud-based managed services that help drive increased value for businesses. In January, the company launched Relational Database (DB) Service, a MySQL-compatible database-as-a-service designed to meet application developers’ rapid software requirements and drive more agile IT.

Besides expansion, CenturyLink has long been committed to operational excellence as well – the Company received the 2015 “Company of the Year Award – The Cloud Industry, North America” from Frost & Sullivan. The award recognizes CenturyLink’s hybrid IT portfolio for meeting the needs of the next generation of technical and line-of-business cloud users for highly automated, efficient, reliable and flexible IT services. CenturyLink is also the first company to pursue the Management & Operations certification by the Uptime Institute across its global data center portfolio, with all certifications expected to be completed by the end of 2016.

For more information about CenturyLink Cloud, visit

About CenturyLink
CenturyLink (NYSE: CTL) is a global communications, hosting, cloud and IT services company enabling millions of customers to transform their businesses and their lives through innovative technology solutions. CenturyLink offers network and data systems management, Big Data analytics and IT consulting, and operates more than 55 data centers in North America, Europe and Asia. The company provides broadband, voice, video, data and managed services over a robust 250,000-route-mile U.S. fiber network and a 300,000-route-mile international transport network. Visit CenturyLink for more information.

Source: CenturyLink, Inc.

Related stocks: NYSE:CTL

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April 18, 2016 at 3:47 pm

Posted in Uncategorized

Pasternack Introduces New Lines of 50 GHz and 67 GHz Millimeter Wave VNA Test Cables

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-Flexible Precision VNA Test Cables from Pasternack Provide Accurate and Repeatable Test Results to 67 GHz

IRVINE, Calif. /PRNewswire/ — Pasternack, a leading provider of RF, microwave and millimeter wave products, debuts a new line of flexible precision VNA test cables rated to 50 and 67 GHz depending on the series. Designed for use as VNA test port extenders, these highly durable and flexible test cables are able to withstand the rigors of test lab use where these cables are constantly flexed during common testing situations.

Pasternack Introduces New Lines of 50 GHz and 67 GHz Millimeter Wave VNA Test Cables
Pasternack Introduces New Lines of 50 GHz and 67 GHz Millimeter Wave VNA Test Cables

Pasternack’s newest lines of highly flexible VNA test cables have excellent electrical properties including low VSWR of 1.3:1 at 50 GHz and 1.4:1 at 67 GHz as well as superb phase stability with flexure of +/- 6 degree at 50 GHz with the 2.4mm connectors and +/- 8 degree at 67 GHz using 1.85mm connectors. The braided stainless steel armoring surrounding the coax provides a rugged, but flexible cable with a flex life exceeding 100,000 cycles. The rugged stainless steel 2.4mm and 1.85mm connectors provide up to 5,000 mating cycles when attached with proper care. Additionally, the flexibility of these cables makes it easier and safer to test a Device Under Test (DUT). A swept right angle connector option allows these cables to fit in tight spaces and can reduce the length of cable required in many applications.

Some of the most common applications benefiting from Pasternack’s new flexible test cables include use as VNA test port extenders, semiconductor probe testing, precise bench top testing and lab/production testing where the need for a highly flexible, yet durable cable solution is required.

“Our new offering of off-the-shelf flexible VNA test cables rated to 50 and 67 GHz are a very unique and in-demand cable solution that are not traditionally available as a stocked item,” explains Steve Ellis, Interconnect Product Manager at Pasternack. “These new test cables also boast industry-leading right angle connectors and electrical performance that provide engineers with the perfect solutions for their high frequency testing applications.”

Pasternack’s new millimeter wave flexible VNA test cables are available from stock today. You can view the new cables by visiting Pasternack can be contacted at +1-949-261-1920.

About Pasternack

A leader in RF products since 1972, Pasternack is an ISO 9001:2008 certified manufacturer and supplier that offers the industry’s largest selection of passive and active RF, microwave and millimeter wave products available for same-day shipping.

Press Contact:

Shaun Gameroz
17802 Fitch
Irvine, CA 92614

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Source: Pasternack

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April 18, 2016 at 3:33 pm

Posted in Uncategorized

Perodua Axia receives two Frost & Sullivan Awards 2016

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KUALA LUMPUR, Malaysia /PRNewswire/ — Perodua’s 10th model, the Perodua Axia has bagged 2 awards which are the “Value-for-Money Car of the Year Award (1.3L and below)” as well as the overall “Car of the Year for 2016” award at the annual Frost & Sullivan Malaysia Excellence Awards ceremony here last night.

The Perodua Axia was awarded the Value-for-Money Car of the Year Award (1.3L and below) based on affordability and fuel consumption efficiency that contribute to a better cost of ownership.

Meanwhile, for Car of the Year Award, The Perodua Axia became the leading passenger vehicle model based on impressive growth of sales volume in 2014 and 2015, that led to the increment of a market share within its own segment, and its overall impact on the total industry volume (TIV) for 2015.

“These two awards show that we are very committed in giving our customers the best quality, value for money and good driving experience,” Perodua President and CEO Datuk (Dr) Aminar Rashid Salleh said.

“We are very happy yet humbled to receive these awards and thank Frost & Sullivan for providing an objective platform to evaluate vehicles fairly. We would also like to thank Malaysians, especially our customers for their continued support of us; they are the reason why we are here tonight,” Aminar said.

The Perodua Axia is the compact car maker’s first EEV (Energy Efficient Vehicle) which comes with 4 variants (Standard E, Standard G, SE & Advance); Perodua has been sold about 154,103 units since it was launched inSeptember 2014. It continues to receive favourable bookings till now.

The awards were presented by Frost & Sullivan Global President & Managing Partner Mr. Aroop Zutshi to Datuk (Dr) Aminar at the annual Frost & Sullivan Malaysia Excellence Awards 2016 ceremony.

Perodua Global Manufacturing Sdn Bhd President, Datuk Ahmad Suhaimi Hashim, Perodua Sales Sdn Bhd Managing Director, Dr Zahari Husin and other Perodua senior management also attended the prestigious ceremony.

The Frost & Sullivan Malaysia Excellence Awards in its year 12th, evaluates and recognises industry leaders in the telecommunications, automotive, energy, environment, healthcare and logistics sectors.

Source: Frost & Sullivan

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April 18, 2016 at 3:30 pm

Posted in Uncategorized

Huawei White Paper Shows Roadmap to 4K Bearer Network

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-The Experience-driven 4K Bearer Network aims to help telecom operators deploy 4K video that will dominate network traffic in future

SHENZHEN, China /PRNewswire/ — Huawei today published a white paper called The Experience-driven 4K Bearer Network at its 2016 Global Analysts Summit in Shenzhen. The white paper focuses on two issues that have drawn considerable attention from telecommunications operators: how to ensure a good user experience for 4K video and how to bear the service. The paper presents an end-to-end target network architecture and evolution solutions for various deployment scenarios. As the industry’s first technical document to systematically set forth 4K bearer network solutions, the white paper should be of interest to telecom operators considering deployment of online 4K services  as well as establishment of a positive business cycle in the 4K industry.

In the future, video services will account for as much as 80% of network traffic. 4K video, as a leading factor in the development of video services, has already become the strategic high ground on which telecom operators and online OTT video content platforms are striving to attract customers and obtain competitive advantage. Many mainstream telecom operations and OTT content providers around the world have already released 4K service strategic plans. Compared with traditional video services, 4K video services require higher bandwidth, lower latency, and reduced packet loss rates. With the rapid growth of 4K video traffic, however, the expansion of telecom operators’ networks is unable to meet fast growing bandwidth requirements, and the dilemma between providing a good video experience and ensuring return on network investment is becoming more distinct. The question of how to build a video service bearer network that can monitor user experience, allow service fault identification and demarcation, guarantee service quality, and benefit all parties is now of critical importance for the development of 4K services.

The White Paper is the first to systematically introduce the User, Unified, Ubiquitous-Mean Opinion Score for Video (U-vMOS) benchmark, which objectively quantifies end-user experience. It offers a guide to build an end-to-end best-experience 4K bearer networks architecture helping operators to simplify network layers, deploy gigabit access efficiently, and improve capabilities in intelligent acceleration, network perception, as well as big data analytics. Based on this proposal, operators can effectively solve problems in commercial applications of 4K videos, such as long loading time, pixelation, stalling, and even difficulties in locating reported faults.

Creating a best-experience 4K bearer network can alleviate user experience degradation, as well as difficulties in service fault identification and demarcation. Telecom operators can provide 4K video themselves, gaining a competitive edge by their ability to offer differentiated services, or they can work together with OTT video content providers, providing them with a video distribution network that features BoD, quantifiable user experience, and manageable quality. End-users will enjoy not only top-quality 4K video, but also smooth online playback and carrier-class troubleshooting service.

As an advocate for experience-centric network construction, Huawei has actively invested in 4K UHD video bearer networks and carried out joint innovation with industry-leading operators to create 4K bearer network solutions that provide the best user experience. Huawei has also supported operators in successfully providing 4K video services and increasing the value of their fixed broadband networks. At present, Huawei’s best-experience 4K bearer network is already widely used at China Telecom, China Mobile, China Unicom and British Telecom.

For more information on this technology and its implementation, download the white paper at:

About Huawei
Huawei is a leading global information and communications technology (ICT) solutions provider. Our aim is to enrich life and improve efficiency through a better connected world, acting as a responsible corporate citizen, innovative enabler for the information society, and collaborative contributor to the industry. Driven by customer-centric innovation and open partnerships, Huawei has established an end-to-end ICT solutions portfolio that gives customers competitive advantages in telecom and enterprise networks, devices and cloud computing. Huawei’s 170,000 employees worldwide are committed to creating maximum value for telecom operators, enterprises and consumers. Our innovative ICT solutions, products and services are used in more than 170 countries and regions, serving over one-third of the world’s population. Founded in 1987, Huawei is a private company fully owned by its employees. For more information, please visit Huawei online at:

Source: Huawei
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April 18, 2016 at 3:19 pm

Posted in Uncategorized