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Archive for March 21st, 2016

Expanded Vivid Sydney Line-up Shines in 2016

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SYDNEY, Australia  /PRNewswire/ —

  • Expansion into Royal Botanic Garden Sydney and Taronga Zoo
  • Over 80 light installations and projections
  • Bjork, New Order and Bon Iver for Vivid Music
  • Superstar storytellers Spike Jonze, Jenji Kohan, Beau Willimon for Vivid Ideas
  • 2016 program announcement video content is available here

The longest ever Vivid Sydney will shine for 23 nights when it illuminates Sydney Harbour, new and much-loved precincts, and hosts vibrant music performances and big ideas talks, from Friday 27 May to Saturday 18 June.

MCA - The Matter of Painting - artist impression by Huseyin Sami and Danny Rose
MCA – The Matter of Painting – artist impression by Huseyin Sami and Danny Rose

Destination NSW Chief Executive Officer and Executive Producer Vivid Sydney, Sandra Chipchase said, “This year Vivid Sydney is back with an incredible program where art, creativity and innovation meet, and are celebrated by local and international visitors.”

“Vivid Sydney delivers the world’s leading light artists in Vivid Light, cutting-edge musicians in Vivid Music, and creative innovators in Vivid Ideas. In 2015 the festival attracted a record 1.7 million attendees, and this year visitors to Vivid Sydney will have longer to experience the wonder of Vivid Sydney, and enjoy our biggest year yet.”

In a Vivid Sydney first, the sails of the world-heritage listed Sydney Opera House will celebrate the rich and diverse work of Australia’s Indigenous artists through the projection, Songlines. This exceptional work of art is directed by Sydney Opera House Head of Indigenous Programming, Rhoda Roberts of the Bundjalung Nation of NSW, and brings together six Indigenous artists whose work illustrates the extraordinary connections between Indigenous astronomy and the natural world – the celestial and terrestrial Songlines that weave through time and distance, earth and sky.

Vivid Sydney’s brilliant light also returns to Chatswood, Central Park, Darling Harbour and the Australian National Maritime Museum, Martin Place and new precinct The Galeries, which becomes the festival’s first indoor precinct. Treasured attractions, the Royal Botanic Garden Sydney  and Taronga Zoo, will light up during Vivid Sydney in celebration of the monumental anniversaries both celebrate in 2016.

At Garden of Light, visitors will take a glittering journey through the Royal Botanic Garden Sydney as part of its 200th birthday celebrations. Grand installations will dazzle and delight including the impressive 60-metre longCathedral of Light, made from hundreds of thousands of white LEDs which radiate gentle but brilliant light from all angles.

Taronga Zoo will be illuminated by larger-than-life multimedia sculptures of ten critical species ranging from the magnificent Asian elephant to the vividly coloured Corroboree frog, encouraging visitors to Be the Light for the Wild in Taronga Zoo’s centenary year and beyond.

Vivid Music will pulse through the city with new sounds and venues with highlights including the world premiere of Bjork Digital, a new virtual reality project from the international avant-garde artist and the inaugural Curve Ball – a large scale live music and art event from Fuzzy Music, both held at Carriageworks.

Vivid LIVE at the Sydney Opera House will unleash a series of incredible acts including synth-pop legends New Order, indie folk band Bon Iver, jazz artist Esperenza Spalding and the Australian premiere of Anohni’sastonishing multimedia show.

The Sydney Conservatorium of Music will present The Sound Gardens: Vivid New Music performed by talented students with guest artists Natasha Anderson, Anthony Pateras and Clayton Thomas. Aussie hip-hop will be celebrated at Come Together @ Luna Park and One Day Sundays at The Factory in Marrickville. ARIA Hall of Fame inductees and 80s trailblazers the Models will join fellow chart-toppers the Machinations and a stripped down version of Dave Mason’s The Reels to present The Models, Machinations & The Reels for one night only at the Enmore Theatre.

Vivid Music venues joining the line-up in 2016 include Newtown Social Club, brand new venue Cake Wines Cellar Door and returning favourites including Oxford Art Factory, Freda’s and The Basement.

At Vivid Ideas, the Game Changers Talk Series will be headlined by storytellers shaping the creative landscape including acclaimed director and producer Spike Jonze, House of Cards creator Beau Willimon, the creative force behind Orange is the New Black Jenji Kohan, and one of Australia’s most influential new creatives,Margaret Zhang.

Across the city, creative conferences will dive into the business of innovation and imagination with highlights including The Sunrise which delves into Australia’s start-up culture, an exploration of how technology and digital media can shape exciting, liveable cities at the Media Architecture Biennale 2016 and Conscious Change Makers, a dynamic summit exploring the idea that ‘good business’ is good for everyone.

Vivid Sydney, now in its eighth year is the world’s largest festival of light, music and ideas and is owned, managed and produced by the NSW Government’s tourism and major events agency, Destination NSW. Vivid Sydney runs from Friday 27 May to Saturday 18 June 2016. For more information visit


Vivid Sydney 2016 program highlights include:




Sydney Opera House

Songlines brings together six Indigenous artists whose work illustrates the extraordinary connections between Indigenous astronomy and the natural world – the celestial and terrestrial songlines that weave through time and distance, earth and sky.

Nightly from 6pm – 11pm

Royal Botanic Garden Sydney  (New Precinct)

Celebrating its 200th birthday, the Royal Botanic Garden Sydney  will transform into aGarden of Light with 3D mapped projections and massive light installations, creating a wonderland of shimmering trees and dazzling bushes.

Nightly from 6pm – 11pm

Taronga Zoo (New Precinct)

Vivid Sydney’s wildest precinct will light up with Be The Light for the Wild to celebrate its 100th centenary, and raise awareness of special animal species the Zoo is committed to protecting. 

Nightly from 5:30pm – 9:30pm

The Galeries (New Precinct)

Perspectives will bring together some of the most prominent video artists in the world in a dazzling installation spread throughout the complex that will create an immersive galaxy of colour, light and movement.

Nightly from 5:30pm – 11pm

Customs House

Sydney’s Hidden Stories tells the story of an adventurous blue-tongue lizard that spreads a message of sustainability, as he explores incredible landscapes concealed around Vivid Sydney’s home city.

Nightly from 6pm – 11pm

Museum of Contemporary Art Australia (MCA, sandstone original building)

Western Sydney Artist Huseyin Sami and French artistic collective Danny Rose collaborate to present The Matter of Painting, a grand projection which transforms the MCA into a huge, vibrant canvas that appears to be carved, painted, cut and brushed into a truly multi-sensory experience.

Nightly from 6pm – 11pm

Circular Quay and the Sydney Harbour Bridge

Dress Circle takes the interactive lighting of Circular Quay’s spectacular buildings to a whole new level with visitors able to control the lighting of the city panorama, the Cahill Expressway and for the first time ever, the eastern side of the Sydney Harbour Bridge. Harbour Lightswill return to light-up the waterways with illuminated ferries and boats.

Nightly from 6pm – 11pm

Vivid Light Walk

The Vivid Light Walk, which stretches around Circular Quay to The Rocks and Walsh Bay, boasts over 60 installations including playful and interactive experiences from rocketships to pinball games, an illuminated Love-O-Metre and giant installations, towering over visitors in a marvellous fashion.

Nightly from 6pm – 11pm

Martin Place

Martin Place will again be home to Sydney’s most popular food and beverage purveyors, alongside grand, interactive light installations.

Nightly from 6pm – 11pm

Darling Harbour

The Laser-Dragon Water-Theatre will wow visitors with four video-projected water-screens, 56 fountains, 22 flame jets and 10 powerful lasers, creating awe-inspiring forms and affects including ferocious dragons and laughing clowns.

Nightly from 6pm – 11pm

Australian National Maritime Museum

The journey of Norbert the Nautilus continues with a projection on the rooftop named the Nautilus and the Sea. Characters from the film come to life as giant lanterns in this undersea fantasy.

Nightly from 6pm – 11pm

Central Park

X Factory will explore technology and the changing human workplace through a projection on the façade of the heritage-listed Carlton Brewery building. The free Silent Disco will return to this exciting precinct, available to dance-loving visitors every Friday and Saturday evening from 5.30pm.

Nightly from 5:30pm – 10:00pm


WILDLIGHT — The Bio-kinetic City, will explore the fascinating creatures of Gondwana through a high-tech journey from the Chatswood Interchange to The Concourse.

27 May – 13 June. Nightly from 5:30pm – 10:30pm

Vivid LIVE at the Sydney Opera House

Part of Vivid Music, Vivid LIVE features the ever-transforming Anohni (formerly Antony Hegarty of Antony and the Johnsons), indie folk band Bon Iver, iconic synth-rock band New Order and jazz artist Esperanza Spalding.

27 May – 13 June

Vivid Music

Cutting edge Vivid Music at venues offering an ever expanding array of musical genres from R+B to house, retro revival rock, electronica, queer beats, eclectic and hip hop.

27 May – 18 June

Vivid Ideas

The Game Changers talk series with Beau Willimon, Spike Jonze, Jenji Kohan and Margaret Zhang, creative conferences plus the Vivid Ideas Exchange sessions at the MCA.

27 May – 18 June

Vivid Sydney thanks its sponsors for their support of the festival in 2016 including Partners Intel and Huawei, and Supporters Canon, Coates Hire, City of Sydney, Department of Premier and Cabinet, Google, Indeed, Jaguar, Oracle Liquid, Sydney Harbour Foreshore Authority, Sydney Opera House, Technical Direction Company and 32 Hundred Lighting.

The full Vivid Sydney media kit, 2016 program announcement video content, and high-res imagery, including 2016 Vivid Sydney light renders and footage of 2015 festival highlights, is available

Songlines - impression by Artists in Motion inspired by Artist Karla Dickens
Songlines – impression by Artists in Motion inspired by Artist Karla Dickens

Photo –
Photo –

Source: Destination NSW

Written by asiafreshnews

March 21, 2016 at 3:55 pm

Posted in Uncategorized

Private Sector Coordination with Government to Combat Counterfeits Promoted by CropLife Asia

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-Customs, Intellectual Property Rights Enforcement and Counterfeiting workshop organized by US and Singapore Government

SINGAPORE  /PRNewswire/ — CropLife Asia took part in the third country training program initiated by the US Commercial Law Development Program underway this week at Singapore’s IP Academy.  Supported by the US Department of State and Singapore’s Ministry of Foreign Affairs, the five-day long workshop brings together experts from the US and the global private sector to talk and share on the trends and practices in intellectual property rights enforcement.

Dr. Siang Hee Tan, Executive Director of CropLife Asia, participated in a program panel today where he addressed the need for greater coordination between the private sector and governments to combat counterfeit supply chains.  Key issues including trends, case studies and public-private partnerships in the region were raised during the panel discussion, which featured various key stakeholders in attendance.

“Counterfeiting is a huge threat, not only to businesses but to consumers and across the board,” said Tan.  “In the food industry, the voice of the farmers is too often not heard.  With their vulnerability to counterfeit seeds and crop protection products that bring the potential for inferior crop yields, reoccurrence of infestations and disease, and harm to themselves and others, that’s simply not acceptable.

“The presence of counterfeits within the food supply chain is a key concern for the region’s agriculture industry and other stakeholders due to its impact on food security.  With ASEAN’s reputation as the food basket of Asia as well as a major global food exporter, these counterfeits are more than a nuisance — they are a serious threat to our region.”

The workshop, which runs 14-18 March, is organized by the US Commercial Law Development Board, the US Customs and Border Protection, Singapore’s IP Academy, the Intellectual Property Office of Singapore and is supported by the US Department of State and Singapore’s Ministry of Foreign Affairs.

About CropLife Asia

CropLife Asia is a non-profit society and the regional organization of CropLife International, the voice of the global plant science industry.  We advocate a safe, secure food supply, and our vision is food security enabled by innovative agriculture.  CropLife Asia supports the work of 15 member associations across the continent and is led by nine member companies at the forefront of crop protection, seeds and/or biotechnology research and development.  For more information, visit us at

For more information please contact:

Duke Hipp
Director, Communications and Outreach
CropLife Asia

Logo –

Source: Corplife Asia

Written by asiafreshnews

March 21, 2016 at 11:46 am

Posted in Uncategorized

Ten Contemporary Hong Kong Artists Explore Time & Scale at H Queen’s, Central’s New Purpose-Built Art and Lifestyle Tower

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HONG KONG /PRNewswire/ —  As one of the world’s most dynamic cities, Hong Kong is home to a fountain of creativity and a new site in Central offers audiences the opportunity to see original new public artworks by some of Hong Kong’s best-known artists and some of the city’s most exciting emerging artists.

From left to right: Bosco Law (artist), Ho Sin Tung (artist), Esther Poon (artist), Lam Tung-pang (artist), William Lim (Architect of H Queen’s), Patrick Sit (General Manager of Henderson Leasing Agency Company Ltd.), Kristine Li (Assistant General Manager of Henderson Leasing Agency Company Ltd.), Frog King (artist), Stanley Siu (artist), Peggy Chan (artist), Tony Ng (artist), Damon Tong (artist), South Ho (artist)
From left to right: Bosco Law (artist), Ho Sin Tung (artist), Esther Poon (artist), Lam Tung-pang (artist), William Lim (Architect of H Queen’s), Patrick Sit (General Manager of Henderson Leasing Agency Company Ltd.), Kristine Li (Assistant General Manager of Henderson Leasing Agency Company Ltd.), Frog King (artist), Stanley Siu (artist), Peggy Chan (artist), Tony Ng (artist), Damon Tong (artist), South Ho (artist)

From 21st March 2016, the hoarding surrounding H Queen’s (HQ), the new purpose-built 24-storey gallery and lifestyle tower also known as HQ, presently under construction at 80 Queen’s Road Central and due to open in mid-2017, will showcase a series of newly commissioned works by 10 Hong Kong artists.

Public art infuses public spaces with the spirit of creativity, and the HQ site will be transformed into a platform to spark this dialogue, offering passers-by the opportunity to engage with creative ideas.

The hoardings fronting Queen’s Road Central, Pottinger Street and Stanley Street in Central will become a more than 2,500 square foot canvas for these artists to bring their art to the streets.

HQ changes the way galleries can work. Openable facades allow artworks to be delivered directly to each gallery floor. High ceilings, multifunctional layouts and a high-speed glass elevator that can whisk even the largest first night crowd direct to specific floors offer galleries unparalleled flexibility.

HQ is a game-changer for how we may experience lifestyle and art in Hong Kong. In a similar vein, each of the artists commissioned for the Time & Scale project address the question “What does it take to change a culture?”

On the Queen’s Road facade, the artist known as Frog King (Kwok Mang Ho) will build a graffiti wall using his distinctive iconographical elements and his signature “sandwich font” that switches back and forth between English and Chinese in clever ensembles that alternate between irony and parody. Frog King is a pioneering conceptual and performance artist who has exhibited his work in over 3,000 art events worldwide since 1967. He connects cultures through the thread of levity and joyful expressions.

Lam Tung-pang is one of Hong Kong’s most highly awarded young artists. His work invariably relates to some specific situation or social context. One enduring theme explores the changing trajectory of Hong Kong as it transitions from a British colonial outpost in China to a post-colonial quasi-autonomous Chinese Special Administrative Region. He often works on a very large scale but, by integrating tiny found objects, his work has an endearing touch of humanity. On the Stanley Street facade, Lam is making a large site-specific contemporary work that blends elements of old and new Hong Kong.

The Pottinger Street facade is a covered passage-way adjacent to HQ. This section will present the work of eight younger or emerging Hong Kong artists.

Peggy Chan uses a variety of media including cyanotype, a photographic process that dates from the 19th century and is more commonly known as blueprint, to create richly layered worlds that evoke elements of a Hong Kong past and possibly a Hong Kong future. In her four images at HQ, Chan layers image upon image to create a chaotic tension between people and the city, between the past and the present.

Rising star Ho Sin Tung employs superb drawing skills, a keen eye, a satirical bent and a wicked sense of humour to construct imaginary narratives of time, place and relationships. An avid film buff, she has created faux film posters imagining a cinematic world in which the unreal can be every bit as real as the one we inhabit. The four film posters (Cluedid, Andrew Khur Reprospective, The Bad Wombat, The Wrong Person) are humorous examples of traditional film posters that used to be posted in the theatres and streets of cities across the world. They are perfect illustrations of time and scale.

For the last few years, South Ho Siu Nam has been adding blocks of watercolour painting to his black and white archival photographs to comment on Hong Kong’s unique blend of cultures. His combination of two distinct genres – black and white photography and watercolours reflect two aspects of contemporary practice and his unique way of seeing his world. The uniformly sized colour blocks are seen by Ho as a quiet meditative contrast to the complexity of the urban towers of high density Hong Kong. The two images chosen for HQ, Every Daily 7 and Every Daily 16 from the Every Daily series, are sparkling examples of Ho’s technique and philosophical intent.

Bosco Law Ka Nam makes detailed drawings that combine elements of the natural world and the imaginary, and the place in the sub-consciousness where the two overlap. His work is concerned with individuality and self-awareness. His 40 multi sized works for HQ are expanded and enlarged from his smaller work of 2015 titled Frameworks andContents (circular).

Tony Ng Kwun Lun sees the poetic in the everyday detritus of Hong Kong life. His primary inspiration is the concrete waste used in the various land reclamation projects that slowly increase the land area available in Hong Kong. His photographs fuse modern industrial processes with traditional aesthetics to create a sense of beauty similar to that found in Chinese ink paintings. In Ng’s 8 images in Constructing the Landscape series commissioned for HQ, he has created a series of iconic images of Hong Kong buildings such as IFC in Central and the Tsim Sha Tsui clock tower – the glass, concrete and membrane of Hong Kong.

For the last 30 years, Esther Poon has been developing and perfecting her knitting and crochet skills and in recent years, her art has been appearing in various public places in Hong Kong. Her work is known as “Yarn Bombing” and she wraps trees, balustrades, handrails, fire hydrants and phone booths in a bright and joyfully knitted or crocheted jacket that enliven these otherwise drab urban streets. She will work with a variety of artists and volunteers to install her vibrant knitting to the streetscapes within and around the HQ precinct.

Stanley Siu Kwok Kin is trained and practices as an architect. His photographs of models of old Hong Kong buildings made from wax and candy invite us to contemplate how moral values, social norms and art change over time and what this means for people from different generations. For HQ, Siu will be displaying three large digital prints of his wax model construction of the old HSBC Wax Bank, a scaling up and progression in time of an original work constructed in 2015.

Damon Tong Wai Kit uses repetition, text, colour arrangements and ready-made materials to formally explore the spatial and cultural connections between image and text. For HQ, Tong has designed a large scale grid of both Chinese and English script in bright colours and handmade stickers to draw attention to one of the great preoccupations in Hong Kong culture – food and dining. Tong chooses two dishes, Sweat and Sour to represent imagined western tastes, and Pissing Shrimps and Meat Balls for Chinese consumption. As an added interest, the printed stickers will be hand applied in short performance sequences over the installation period of the project.

HQ is set to become Hong Kong’s most dynamic vertical arts and lifestyle destination. The Time & Scale public art presentation will offer audiences a tantalising taste of what to expect.

Social Media

HQ’s public art programme, Time & Scale: 10 Hong Kong artists at HQ, will be promoted on its Instagram account (@HQ_HK), and users are encouraged to post the hashtags below to add to the ongoing creative dialogue.


HQ Lounge at Art Basel

As a Partner of Art Basel, HQ will host an exclusive VIP area within Collectors Lounge from 22-24 March. Resembling architect William Lim’s private workshop, the space will showcase his inspirations and creative process in designing HQ. Guests can also look forward to a selection of works by artists from the public art programme as well as a live interactive element featuring Stanley Siu Kwok Kin building a scale model of HQ in wax.

For further details and interview opportunities please contact:

CatchOn Marketing Communications

Nicole Koo:

(+852) 2807-0233

Clea Chen:

(+852) 2807-0299

Photo –

Source: H Queen’s

Written by asiafreshnews

March 21, 2016 at 11:28 am

Posted in Uncategorized

Dutch Start-Up Launches Online Deal Platform in Malaysia

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KUALA LUMPUR, Malaysia /PRNewswire/ — Saleduck, a successful Amsterdam based startup, has now opened an office in Kuala Lumpur. Known for helping millions of consumers find online deals, Saleduck enters the global market with confidence after already expanding to eight European countries in 2015.

Consumers in ASEAN countries who do not want to pay too much when shopping online can now use the coupons, vouchers, and discounts that online deals platform Saleduck provides. While being market leader in Belgium and successful in eight other European markets, Saleduck is looking for growth in Asia. Currently, the Saleduck platform is already available in Malaysia and Singapore, where it collaborates with big e-commerce companies like Lazada, Zalora and Foodpanda.

“With a total market size of 770 billion dollars, the Asian e-commerce market is by far the biggest in the world. Also, the market’s growth rate of 44% is a lot higher than other continents. Therefore, it was an easy decision to expand our business to Asia,” says CEO Domingo Karsten.

In the Kuala Lumpur office, Saleduck Asia Sdn Bhd will start with 12 employees. The team consists of talented local marketing professionals and web developers. Overall, Saleduck will now be represented by 35 employees worldwide. CTO Ben Rogmans and Commercial Manager Rosanne Hortensius exchanged Amsterdam for Kuala Lumpur to supervise the launch of the new team. This year, Saleduck is set to launch in five South East Asian countries.

A warm welcome

Saleduck has experienced a warm welcome in Malaysia. “The environment for startups is surprisingly good and we are very comfortable doing business here. Especially now that the government has rewarded our ambitious plans with the prestigious MSC status,” says Ben Rogmans Jr.

The prestigious and exclusive MSC status is granted by the Malaysian government to offer innovative multimedia companies substantial business benefits. Doing so, the country hopes to become the Silicon Valley of South East Asia.

So far, Saleduck is self-funded. However for the first time, the company is open for strategic investors to come onboard in order to accelerate the company’s growth. The planned investment amounts to 500,000 euros.

About the website

Every day Saleduck offers the best online deals and discount codes for consumers. The website can be used to find the best deals for a specific category, like for example shoes, travel or electronics. It is also possible to search for certain webshops, brands or products. When Saleduck sends converting traffic to advertisers, the website earns a small commission per sale through affiliate marketing.

The website is accessible on both desktop and mobile.

For more information you can contact Commercial Manager Rosanne Hortensius:

Source: Saleduck

Written by asiafreshnews

March 21, 2016 at 11:26 am

Posted in Uncategorized

WFA Global Marketer Week to be held in Toronto in 2017

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-Event coincides with centennial of incorporation of Association of Canadian Advertisers (ACA) and 150 years since Canadian independence
-GMW marks first return to North America since 2012
-Since 2012, GMW has been held in Brussels, Sydney, Marrakech and Kuala Lumpur

KUALA LUMPUR, Malaysia /PRNewswire/ — The World Federation of Advertisers (WFA) has announced that it will hold its next annual Global Marketer Week in Canada in collaboration with the Association of Canadian Advertisers (ACA).

The venue is a first return to North America for Global Marketer Week in five years, when it was held in New York City. The same event was also held in Toronto in 2007. 2017’s events will be split between Toronto and Montreal.

North America still accounts for more marketing spend than any other region, accounting for roughly a third of global ad spend according to, and remains a hub for cutting-edge marketing approaches, new technologies and is very often a bellwether for rapidly-changing consumer behaviors.

The event will also offer a chance to celebrate the history of the ACA, one of the world’s oldest advertiser associations, founded in 1914 by eleven of Canada’s biggest brands at a meeting held at the Toronto Boardroom of Goodyear Tire and Rubber Company then officially incorporated as an association in 1917.

The founding members of the ACA were Best Foods, Cadbury Beverages, Esso Petroleum, Ford, General Motors, Gillette, Goodyear, Kodak, Lever Brothers, Nabisco Brands and the Royal Bank. Many of these companies remain ACA members as well as members of the WFA, which the ACA itself joined in 1959. WFA was founded in 1953.

Global Marketer Week will take place in March 2017. The showpiece event will be the WFA/ACA co-hosted Global Marketer Conference, which will bring together some of the global industry’s leading lights to share strategies for growth in a fast-changing, digital age.

The week will also include a number of side events for both public affairs and marketing professionals designed to highlight how marketers must integrate public affairs priorities into their overall marketing strategies in order to align with fast-changing consumer communities, while seeking to inspire marketers with fresh and innovative examples of great brand marketing strategies and executions across a wide range of categories, media channels and regions.

Global Marketer Week is celebrated in a different city each year. The 2016 event was held in Kuala Lumpur, Malaysiaand prior to that in Marrakech, Sydney, Brussels, New York, Beijing, Istanbul, Sao Paulo/Rio de Janiero and Mumbai.

“It feels timely and appropriate to return to North America and to Canada specifically given this marks a special moment in both ACA’s and Canada’s history. Since our last visit a decade ago, Global Marketer Week has travelled to every other continent. Yet perhaps nowhere is the impact of technology on consumer behavior seen more vividly than in North America. We greatly look forward to taking the marketer community back to Toronto,” said Stephan Loerke, Managing Director of the WFA.

“We are delighted to welcome the world’s largest client-side marketer event back to Toronto and Montreal in 2017. Preparations are underway to showcase best in class marketing, thought leadership and innovation from Canada and around the world,” said ACA President and CEO Ron Lund.

For all media enquiries please contact:

Alastair Ray
+44 1600 713 987
+44 7941 428 243

Note for editors:

The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend — roughly US$700 billion per annum – through a unique, global network of theworld’s biggest markets and biggest marketers. WFA’s champions responsible and effective marketing communications worldwide. More information at

The Global Marketer Week is the annual event for client-side marketers. The WFA hosts the week of events every year in collaboration with one of its national advertiser association members. The Global Marketer Week was held inMarrakech in 2015, Sydney in 2014, Brussels in 2013, New York in 2012 and Beijing in 2011.

The Association of Canadian Advertisers (ACA) is Canada’s go-to organization for client marketers, dedicated to helping its members maximize the value of their MarCom and brand ROI. A national, not-for-profit association established in 1914, it speaks on behalf of more than 200 companies and divisions. For more information,


Source: World Federation of Advertisers


Written by asiafreshnews

March 21, 2016 at 11:22 am

Posted in Uncategorized

The Rise of Hyperlocal Cuisine

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KUALA LUMPUR, Malaysia /PRNewswire/ — This 19th March sees the return of WWF’s annual Earth Hour, where the world’s households and businesses are challenged to turn off their lights between 20:30 and 21:30. In 2015, the Hour was celebrated in 172 countries with positive effects, which aside from the very temporary reduction in CO2 emissions, include legislative changes in various parliaments around the world.

At this time of year, it’s also worth thinking about other environmental hot potatoes. Food Miles is a term which has been with us since Sustain’s 1994 The Food Miles report, citing the intense globalisation of the food industry over the last 50 years and the huge diversification of where our food comes from. Go to any supermarket and you’ll find lamb from New Zealand, bananas from Brazil and oranges from California. Of course, not every climate is suitable for producing every food, but often locally produced items are obtainable which are neglected owing to higher production costs, political factors and the availability of artificially cheap fossil fuels.

Hyperlocal cuisine is a growing culinary trend where restaurants serve food they have cultivated themselves, or sourced locally from nearby producers. Aside from offering environmental and sustainability benefits, hyperlocal restaurants feature constantly changing menus with seasonal products, challenging chefs to be creative and highly experimental due to the limited ingredients available.

Food delivery app foodpanda picked out 3 pioneering restaurants in hyperlocal cuisine: Noma in Copenhagen, Nobelhart and Schmutzig in Berlin and Fresh & Green in Hong Kong.

The name ‘Noma‘ is a portmanteau of the Danish words for Nordic and food. Predictably enough, this restaurant promotes Nordic cuisine, but take this a step further, ‘foraging’ for local ingredients, the inclusion of non-traditional foods such as ants and crickets and the use of traditional preservation methods. It’s a concept that is very effective, reflected in its regular ranking as the world’s number one restaurant and 2 Michelin stars awarded to Noma’s innovative chef, Rene Redzepi. This year, Redzepi ran a pop-up version of his restaurant in Sydney. When reservations opened, it sold out in 90 seconds, making nearly $2 million in just a few minutes, and with 27,000 people on the waiting list. In 2017, Noma will move to a new site which includes an on-site farm. Combine the growing of their own food and the use of sustainable ingredients, and the concept of Noma aligns very closely with green ideals.

Opened in 2015, Nobelhart & Schmutzig, run by well-regarded sommelier Billy Wagner and head chef Micha Schafer, pioneers the concept of “brutally local” – a development of the hyperlocal trend seen elsewhere. The menu is entirely sourced from the region around Berlin, eschewing citrus fruits, pepper and olive oil (all things which can’t be found inNorthern Germany) in favour of eel, carrot and artichoke in addition to traditional cooking methods such as fermentation, pickling and salting. Although this restaurant’s main aim is the celebration of local food, the environmentally-friendly aspect of this is clear.

Hydroponics, or growing food without soil, is expanding fast in densely populated regions like Hong Kong, fulfilling the twin objectives of providing fresh ingredients and making the most of limited land resources. Combining this discipline and a restaurant seems logical, ensuring a constant supply of vegetables. Ken Yuen Chi-hin, owner of Fresh & Green, has done exactly this with his Italian-style eatery attached to a hydroponics farm. Fresh & Green’s 400 sq ft setup puts out the same quantity of produce as a 3,000 sq ft conventional farm, which even enables them to sell surplus vegetables to environmentally-minded customers.

For the moment, restaurants operating on hyperlocal principals make up the smaller proportion of the culinary landscape. The thorny issue of food miles has been readdressed in the last 5 years, with a report published in 2011 by The Worldwatch Institute highlighting the fact that locally grown food is often more damaging environmentally if grown using energy-intensive methods. In the wake of the UN climate change talks in Paris last November and the international community ostensibly taking climate change more seriously, food miles will surely come back onto the agenda soon. Clearly, the rise of the hyperlocal restaurant can have a positive impact on our environment, on condition that food is produced in an energy efficient way, and lead to a boost of culinary creativity as well.

About foodpanda

The foodpanda group is the leading online food delivery marketplace in emerging markets. The company operates in 24 growth countries in Asia, Middle East and Eastern Europe. It enables restaurants to become visible in the online and mobile world and provides them with an industry leading software and technology to generate additional demand. For consumers, foodpanda offers the convenience to order food online and the widest gastronomic range, from which they can choose their favorite meal via app or online with a few fingertips. foodpanda has a market leading position in most of its markets, including India, Russia, Singapore, and Hong Kong. It has built proprietary food ordering software and technology for over 40,000 partner restaurants and over 6mm active users worldwide. Furthermore, foodpanda is able to ensure in-time delivery and quality through proprietary, own “last-mile” delivery technology and operations – even in complex markets and cities.


Source: foodpanda

Written by asiafreshnews

March 21, 2016 at 11:18 am

Posted in Uncategorized

World Renowned Futurist to Confront What it Means to be Human in a Digitally Transformed World at CommunicAsia2016 and BroadcastAsia2016

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-Exciting line-up of C-level speakers will share insights on the impact of digital transformation on the way consumers communicate and consume media and content

SINGAPORE /PRNewswire/ — The next 20 years are likely to bring more changes to humanity than the past 300 years — these are the words of Gerd Leonhard, Futurist and Founder and CEO of The Futures Agency — a man The Wall Street Journal has dubbed as “one of the leading Media Futurists in the world.”

Leonhard predicts that in the next five years, globally increased connectivity, super-computing and vastly more powerful interfaces will bring about exponential changes in how we communicate, how we consume media and content, how we transact and do business and how we learn and design our future. Speaking at this year’s CommunicAsia2016 Summit and BroadcastAsia2016 International Conference, Leonhard will deliver the combined Visionary Address titled “The Next 5 years in Global Digital Transformation” on 1 June 2016 at Marina Bay Sands,Singapore.

Offering a preview to the highly anticipated session, here is Leonhard’s take on what the future will bring:

1. Global Digital Transformation: the 10ations’ that will impact every business

According to Leonhard, global digital transformation is bringing about an age of digital “ations” that all beg the question: what will it mean to be human in a digitally transformed future? Gerd’s “ations” include: mobilisation, digitisation, screenification, disintermediation, automation, virtualisation and robotisation.

We are already nearing the pivot point where very few ideas seem to actually remain in the realm of science-fiction for a long time. In a world where connectivity flows like water, we can expect intelligent software and machines of all kinds to play an increasingly larger role in the future of communication, and drive gargantuan growth in the video and radio streaming industries. In the coming years we will see OTT become the new normal, and computing become invisible.

2. Limitless and Ubiquitous: Connectivity will Flow Like Water

Leonhard took his prediction of the age of ‘ations’ a step further by stating that with the world becoming increasingly hyper-connected, technology will become omnipresent — it will become normalised and a part of the very fabric of our environment. He emphasised that this will change the nature of our interactions and fundamentals of our environment whereby, “everything that can become digital will indeed become digital” — coining this era as one of “smart-everything”.

Leonhard went on to express that this will have a monumental impact upon society, culture and business in the near future. The future presents us with the means to revolutionise industrial processes and increase efficiency through advances such as “smart farming”, “smart logistics” and “smart transportation”. On the other hand, with artificial intelligence feeding big data and the Internet of Things, Leonhard cautions that our new age of hyper connectivity will also exponentially heighten the present challenges (such as piracy and cyber-security) and it will become of utmost importance for us to tackle the unintended consequences of this hyper connected, borderless world – the age of digital ethics is here.

3. Digital Captives in a Limitless World

Security will become a priority – with technology becoming part of our everyday lives, society will be even more susceptible to threats such as cyber warfare. The implications of data losses or breaches will reach new heights as cyber criminals become increasingly savvy and technology begins to play an even greater role in personal enterprise, business and government.  The vast movement of data will be further catapulted by high speed, cheap devices and easier access to technology.

The future of cyber security, predicted by Leonhard, will also lie in combining solutions and efforts to achieve an International Agreement on Data Standards and Digital Ethics. He stressed that a Global Treaty on Ethics and Security (including Artificial Intelligence) will be essential as technology is moving from outside of us to ‘on top of us’ to finally, ‘inside of us.’

Leonhard concluded by summarising that “the future is about identifying and managing the balance between maintaining our humanness in a highly automated and technologised world: embrace technology but don’t become it!”

As a top-rated futurist, with over 1500 engagements in the past 15 years and a combined audience of over 1.5 million people, attendees can expect Leonhard’s visionary address to highlight near-future, ‘nowist’ observations and actionable foresights in the sectors of humanity, society, business, media, technology and communications. He will also share his view on the opportunities and challenges that lie ahead for ICT professionals in the Asia Pacific region as we continue our path towards a hyper connected world.

For more insights, catch Gerd Leonhard, Futurist and Founder and CEO of The Futures Agency at this year’sCommunicAsia2016 Summit and BroadcastAsia2016 International Conference to find out how your business can leverage smart technologies to meet the demands of today’s and the expectations of tomorrow’s connected consumer.


Media Enquiries:                                                                       

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Chan Shu Ling / Ang Fangying

Singapore Exhibition Services

FleishmanHillard Singapore

Tel: +65 6233 6621 / +65 6233 6637

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In addition to Leonhard’s visionary address, subsequent plenary sessions at the conference will dive even deeper into the foreseeable changes in how we communicate, how we consume media and content, how we transact and do business, and how we learn and design our future.

With Leonhard alongside plenary speakers, including Bill Morrow, CEO, NBN Co, Dato’ Sri Dr Halim Shafie, Chairman, Malaysian Communications and Multimedia Commission (MCMC), Mark Summer, CIO, Inveneo, Magnus Ewerbring, CTO, Ericsson APAC, Robindhra Mangtani, Head of Competition & Strategic Relations — APAC,Google, and more, attending delegates can expect thought-provoking tracks addressing the latest trends in ICT and broadcast and the challenges businesses face in digital transformation, such as:

CommunicAsia2016 Summit Topics:

  • Broadband: sustainable business strategies for operators
  • Enterprise Digital Transformation: innovating to digitalise
  • Enterprise Cybersecurity: securing for sustainable growth
  • Enterprise Mobility: communicating with the mobile workforce Smart Cities: secure and liveable cities through smart ICT
  • The Industrial Internet of Things: operationalizing the intelligence
  • Cloud Networking and Big Data Analytics: driving efficiency through smart data

BroadcastAsia2016 International Conference Topics:

  • The Business of Connected Entertainment
  • Big Data and Real Time Analytics — New Commercial Opportunities
  • IP Broadcasting and TV Everywhere
  • Next Generation Workflow and Digital Assets Management
  • Digital Radio Broadcasting

An impressive C-suite from the world’s leading technology companies 

More than 280 C-level and senior executives will deliver key updates and share case studies on a wide range of the latest trends and technology advancements, such as Over-the-Top (OTT), Internet of Things (IoT), Smart Cities, Big Data Analytics, and more. Speakers that attending delegates can look forward to at the CommunicAsia2016 Summit and BroadcastAsia2016 International Conference include:


  • Gabriel Lim, CEO, MDA, CEO (Designate) IMDA
  • John Honeycutt, CTO, Discovery Communications
  • Alex Wang Yufeng, Director of Huawei MBB Solution Support, WN (Products & Solutions), Huawei
  • Angus Henderson, Partner, Webb Henderson
  • Anil Nihalani, Head of Connected Media, MediaCorp
  • Azran Osman Rani, CEO, iflix Malaysia, COO, iflix Group
  • Bharat B Bhatia, Regional Director, APME Government Affairs, Motorola Solutions Inc
  • Chan Park, General Manager SEA, UBER
  • Krishnan Rajagopalan, Co-founder and Chief Content and Distribution Officer, HOOQ
  • Lim Soon Chia, Director, Cybersecurity Agency Singapore
  • Luis Guillermo Alarcon Lopez, Government Segment Broadband Initiatives Solution Director Alcatel-Lucent International
  • Magnus Ewerbring, CTO APAC, Ericsson
  • Malcolm Rodrigues, CEO, MyRepublic
  • Mohamed Abuagla, CIO/CTO and Executive, Director — Technology & Operations, Aljazeera Media Network
  • Peter Bithos, CEO, HOOQ
  • Richard Harshman, Head of ASEAN, Amazon Web Services
  • Rohit Dewan, CTO Viki Inc.
  • Shane Mitchell, Head, Digital, Mediacorp
  • Steve Collar, CEO, O3b Networks
  • Vicky Abhishek, Group CTO – Pacific Group, The Coca-Cola Company
  • Vish Nandlal, CTO, Telstra

CommunicAsia2016 / EnterpriseIT2016 Exhibition




31 May – 3 June 2016, Tuesday – Friday


Marina Bay Sands, Singapore, B2, Level 1 & 3

Opening Hours:

31 May – 2 June 2016: 10:30 am – 6:00 pm | 3 June 2016: 10:30 am –  4:00 pm


Business and trade professionals only

Website: |

Social Media:

FB | LinkedIn | Twitter#CommunicAsia2016


BroadcastAsia2016 Exhibition




31 May – 3 June 2016, Tuesday – Friday


Marina Bay Sands, Singapore, Level 4 & 5

Opening Hours:

31 May – 2 June 2016: 10:30 am – 6:00 pm 3 June 2016: 10:30 am –  4:00 pm


Business and trade professionals only


Social Media:

FB | LinkedIn | Twitter#BroadcastAsia2016

Conferences at a glance:

CommunicAsia2016 Summit / BroadcastAsia2016 International Conference & Creative Content Production Conference 2016


31 May – 3 June 2016, Tuesday – Friday


Marina Bay Sands, Singapore, Level 3 & 4


Registered delegates only



Singapore Exhibitions Services organises a portfolio of international tradeshows serving the Communications, Engineering, Machinery and Lifestyle industries.  Its events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. Singapore Exhibitions Services is a member of Allworld Exhibitions Alliance, a global network with over 50 offices worldwide. For more information, please


Source: CommunicAsia2016

Written by asiafreshnews

March 21, 2016 at 11:16 am

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New Silkroutes Group’s Energy Joint Venture With Maltese Government Completes Maiden Cargo Trade

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-Trading volumes poised to grow over the next few months as IEG Malta gains access to markets west of the Suez Canal

SINGAPORE and VALLETTA, Malta /PRNewswire/ — New Silkroutes Group Limited (“NSG” or “the Group”) said today its joint venture with Malta’s Ministry of Energy has completed its first cargo trade, bringing the Group another step closer to its goal of becoming a leading international oil and gas trader.

Concluded today, the trade was carried out by IEG Malta Limited (“IEG Malta”), which is 90% held by NSG’s wholly owned subsidiary International Energy Group Pte. Ltd. (“IEG”) and 10% by Malta’s Ministry of Energy. The joint venture was formed in 2015 with a mandate to develop Malta into an energy trading hub between Asia and Europe.

IEG Malta expects its physical trading volumes to increase in the coming months as it gains access to markets west of the Suez Canal. IEG’s own average monthly trading volume has quadrupled over the past two quarters.

The completion of the cargo trade comes a month after IEG made its first electronic trade in Asia using Platts’ signature Market-on-Close price-discovery process, which uses bids, offers and transactions from traders to assess prices of crude oil and related products.

In line with the Group’s commitment to expand its oil and gas trading business, NSG’s management passed a resolution in early March to increase IEG’s paid-up capital from S$10.00 million to S$34.69 million. Beyond energy trading, IEG — through IEG Malta — is also keen on managing, financing and even owning oil storage facilities and terminals.

Mr. Artun Gursel, book leader for IEG, said: “We see oil and gas markets continuing to grow in size and complexity. Just as China’s ‘One Belt, One Road’ initiative is designed to boost connectivity and cooperation between Europe andAsia, we believe we can play a key role in bringing both continents closer together as we develop Malta into the Mediterranean’s preferred energy trading hub between these two continents. Our goal is to bring mission-critical supply to Europe and the Mediterranean. Being able to do this successfully will mean increased market liquidity and reliable supplies for the region.”

Oil and gas trading and investments are part of a strategic shift for NSG following its exit from the SGX Watchlist inNovember 2014.

About New Silkroutes Group Limited

New Silkroutes Group (Bloomberg: NSG SP) is a Singapore-incorporated company (established on 25 Jan 1994) listed on the Mainboard of Singapore Exchange Securities Trading Ltd (SGX). It is evolving into an investment holding company with core competencies in Capabilities Enablement, Capital Allocation, and (Policy) Analysis. The Group, through its subsidiaries and associate companies, has exposure to key sector verticals, including energy/resources, healthcare, and infocomm technology with a focus on security & governance.

For enquiries, please contact:

New Silkroutes Group Limited

WeR1Consultants Pte Ltd
3 Phillip Street, #12-01, Royal Group Building
Singapore 048693
Tel: (65): 6737 4844
Frankie Ho —

Source: New Silkroutes Group Limited

Related stocks: Singapore:BMT

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March 21, 2016 at 11:08 am

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Netherlands Healthcare Institute Approves Reimbursement of Selective Internal Radiation Therapy (SIRT) for Patients with Colorectal Liver Metastases Who Have Failed Prior Treatment

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BONN, Germany /PRNewswire/ — Sirtex (ASX: SRX) announced that the Netherlands Healthcare Institute, Zorginstituut Nederland (ZIN), has agreed to reimburse Selective Internal Radiation Therapy (SIRT) for patients with colorectal liver metastases who have failed on or are intolerant to prior chemotherapy. The ZIN based its decision on clinical evidence of the efficacy and safety of SIR-Spheres® Y-90 resin microspheres for treating this patient group.


It was also announced that The Netherlands Comprehensive Cancer Organisation, Integraal Kankercentrum Nederland (IKNL), will manage a new patient registry to collect and analyse treatment data on the first 500 patients with colorectal liver metastases who receive SIRT under the new reimbursement programme.

SIR-Spheres Y-90 resin microspheres are a medical device used in an interventional radiology procedure known as SIRT or radioembolisation, which targets high doses of radiation directly to liver tumours. The treatment will be made available to patients in The Netherlands through 10 specialist centres.

Colorectal cancer is the most frequently diagnosed cancer in The Netherlands, with 13,900 new patients annually; it is also the country’s second most common cause of cancer mortality, accounting for approximately 5,200 deaths each year.[1] When colorectal cancer spreads (metastasizes) elsewhere in the body, it most often spreads to the liver. These liver metastases will eventually cause the death of the majority of patients.

“This announcement is very good news for the many patients in The Netherlands with liver metastases from colorectal cancer who have failed chemotherapy and biological treatments,” said Professor Marnix Lam, Nuclear Medicine Physician at University Medical Center Utrecht.

Ms. Gerda Schapers, a survivor of advanced metastatic colorectal cancer and a board member of The Dutch Intestinal Cancer Foundation stated, “I am delighted that patients from all over The Netherlands can now benefit from this innovative therapy, with which I was treated more than three years ago.”

“We are pleased that SIR-Spheres will now be available to more patients at leading specialist centres across The Netherlands. This decision affirms the strong evidence of efficacy and safety for SIR-Spheres in this patient group” said Nigel Lange, Chief Executive Officer of Sirtex Medical Europe, whose parent company, Sirtex Medical Limited, developed and continues to study new uses of SIR-Spheres Y-90 resin microspheres in the treatment of liver tumours.

What is Selective Internal Radiation Therapy (SIRT)?

Selective Internal Radiation Therapy (SIRT) is a non-surgical procedure, in which an interventional radiologist uses a catheter directed through an incision in the patient’s femoral artery to deliver a treatment comprising millions of radioactive microspheres (more than 30 million resin microspheres coated in radioactive yttrium-90 in the case of SIR-Spheres microspheres) directly into branches of the hepatic (liver) artery. The microspheres are carried by the blood flow through the arteries into the small vessels that nourish tumours in the liver, where they ultimately become trapped due to their size and deliver high doses of beta-radiation directly to the tumours. As internal radiation is delivered directly to tumours, patients can receive radiation doses many times greater than possible with external beam radiation.

About SIR-Spheres microspheres:

SIR-Spheres Y-90 resin microspheres are approved for use in Australia, the United States of America (FDA PMA approval), the European Union (CE Mark), Argentina (ANMAT), Switzerland, Turkey, and several other countries inAsia such as India, and Singapore. Additionally, SIR-Spheres Y-90 resin microspheres are supplied in countries/regions such as Hong Kong, Israel, Malaysia, New Zealand, Taiwan and Thailand. SIR-Spheres Y-90 resin microspheres are indicated in the United States for the treatment of non-resectable metastatic liver tumours from primary colorectal cancer in combination with intra-hepatic artery chemotherapy using floxuridine. SIR-Spheres Y-90resin microspheres are indicated for the treatment of inoperable liver tumours in Australia, the European Union,Argentina, Brazil, and several countries in Asia, such as India and Singapore.

Sirtex Medical Limited (ASX: SRX) is an Australian-based global healthcare business working to improve treatment outcomes in people with cancer. Our current lead product is a targeted radiation therapy for liver cancer called SIR-Spheres Y-90 resin microspheres. Approximately 55,000 doses have been supplied to treat patients with liver cancer at more than 900 medical centres in over 40 countries. For more information, please visit

SIR-Spheres® is a Registered Trademark of Sirtex SIR-Spheres Pty Ltd.


  1. Ferlay J, Soerjomataram I, Ervik M et al. Globocan 2012. v1.0, Cancer Incidence and Mortality Worldwide: IARC CancerBase No. 11 [Internet]. Lyon, France: International Agency for Research on Cancer; 2013. Available from: , accessed on 16/March/2016.

For further information:
Downloadable images, background information, a mode-of-action video and further supporting materials are available online at


Source: Sirtex Medical Europe GmbH

Related stocks: Australia:SRX

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March 21, 2016 at 10:59 am

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OWASP Releases Software Assurance Maturity Model (SAMM) Version 1.1 for Improving Software Security

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-Successor of OpenSAMM as OWASP SAMM v1.1 released to enable organizations to measure and improve their software security

BEL AIR, Md. /PRNewswire/ — The OWASP Foundation today announced the next release of OWASP SAMM v1.1. The Software Assurance Maturity Model (SAMM) is an open OWASP framework to help organizations formulate and implement a strategy for software security that is tailored to organization-specific risks.


SAMM enables organizations to steadily improve their software security posture over time. As a result of organizations of all sizes and across every industry relying on web, mobile and cloud applications as a source of strategic differentiation and competitive advantage, the threat surface has dramatically expanded. Web applications have become the number one target for cyber attackers, with application-layer vulnerabilities exploited as a point of entry in many recent high profile security breaches. The additions to OWASP SAMM are a direct response to the relentless occurrence of security breaches where vulnerable software allowed attackers to gain access to private, corporate data. The resources provided by SAMM aid in:

  • Evaluating an organization’s existing software security practices;
  • Building a balanced software security assurance program in well-defined iterations;
  • Demonstrating concrete improvements to a security assurance program;
  • Defining and measuring security-related activities throughout an organization.

OpenSAMM v1.0 was originally developed, designed, and written by Pravir Chandra in 2009. SAMM v1.1 takes OpenSAMM to the next level by embedding practical experience in a Quick Start Guide combined with practical OWASP resources, such as OWASP Zed Attack Proxy Project and OWASP Application Security Verification Standard, to name a few. The new OWASP SAMM release v1.1 consists of the following components:

  • SAMM Core Model document, explaining the maturity model;
  • How-To Guide with implementation guidance;
  • Quick-Start Guide with different steps to improve your secure software practice;
  • Updated SAMM Tool Box to perform SAMM assessments and create SAMM roadmaps;
  • Useful OWASP resources to implement SAMM roadmaps, all linked from SAMM;
  • SAMM Benchmarks to compare your maturity and progress with other similar organizations and teams.

“OWASP SAMM v1.1 takes software security to the next level and combines an industry maturity standard with the best OWASP resources.” [retweet this!]

“The traditional focus of security investments has been on hardening the network layer, but this approach is no longer sufficient,” said John Dickson, Principal, Denim Group. “OWASP SAMM is a valuable tool for the enterprise to understand what they can do to secure the web, mobile and on-premises applications they build, buy and operate.”

“Our main goal was to improve OpenSAMM and create an active OWASP Community to improve this great resource, now and in the coming years”, says Sebastien Deleersnyder, co-project leader of OWASP SAMM.

Indeed, the OWASP SAMM community will gather again for their second SAMM Summit in New York, U.S., 20-21 April to start working on SAMM v2.0. The OWASP SAMM project leaders are Pravir Chandra, Sebastien Deleersnyder, Bart De Win & Kuai Hinojosa.

To learn more, visit

Follow OWASP SAMM on twitter: @owaspsamm For additional info

The OWASP Foundation came online on December 1, 2001. It was established as a not-for-profit charitable organization in the United States on April 21, 2004 to ensure the ongoing availability and support for our work at OWASP. OWASP is an international organization and the OWASP Foundation supports OWASP efforts around the world. OWASP is an open community dedicated to enabling organizations to conceive, develop, acquire, operate, and maintain applications that can be trusted. All of the OWASP tools, documents, forums, and chapters are free and open to anyone interested in improving application security. We advocate approaching application security as a people, process, and technology problem because the most effective approaches to application security include improvements in all of these areas.

Photo –

Source: OWASP Foundation
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Written by asiafreshnews

March 21, 2016 at 10:53 am

Posted in Uncategorized