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Archive for February 1st, 2016

People Average 4 Hours a Week on Personal Grooming. Why?

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NUREMBERG, Germany /PRNewswire/ —

Top reasons people try to look good

Findings released by GfK from a 22-country survey show that women spend an average of almost five hours a week on personal grooming (bathing, shaving, dressing, hair, make-up), while men spend just over three hours. But what are the major (as opposed to minor) reasons that motivate people to try to look their best?

The most popular motivation, cited by 60 percent of the 27,000 people surveyed as a major reason for trying to look their best, is to feel good about themselves. This was followed by making a good impression on people they meet for the first time (44 percent) and setting a good example for their children (40 percent).

Men and women mirror each other in seeing these as the top three reasons for wanting to look good. But the number one reason – feeling good about themselves – resonates more strongly with women than men (67 percent, versus 52 percent), while making a good first impression and setting a good example for their children are cited by almost the same percentage of men as women.

Gender stereotypes still lurking

For men, the 4th and 5th major reasons for trying to look their best have amorous connotations – namely, to please their spouse or partner and to make a good impression on people of the opposite sex or those they find attractive (37 and 36 percent respectively). By contrast, women are more motivated by the wish to express their individuality and because it makes them feel in control (equal at 40 percent each).

Top 3 motivations change with age

All age groups agree that feeling good about themselves is the leading major motivation for trying to their best. Unsurprisingly, for those aged under 30, making a good impression on people they meet for the first time, and making a good impression on people of the opposite sex or those they find attractive rank 2nd and 3rd as the major reasons for looking their best. For those aged 30 and above, setting a good example for their children is consistent across all age groups as the 2nd most commonly cited motivation. And when it comes to those aged 50 and over, pleasing their spouse or partner makes an appearance as their 3rd most popular major reason.

Italians spend most time on personal grooming; Chinese spend least

When it comes to time spent on personal grooming (bathing, shaving, dressing, hair, make-up), Italians are in the lead, spending just over five and a half hours per week on average. They are followed by Argentinians and Americans, who are equal with an average time of just over five and a quarter hours per week. At the other end of the scale, Chinese spend less than three hours per week on average, followed by South Koreans with just over three and a quarter hours and Japanese just over three and a half.

Chart: Top 3 major reasons for looking good, by gender:

Chart: Top 3 major reasons for looking good, by country:

For more information, please visit or follow GfK on Twitter:

About the study

GfK conducted an online survey with over 27,000 consumers aged 15 or older in 22 countries. Fieldwork completed inJune 2015 and the data are weighted to reflect the demographic composition of the online population age 15+ in each market.

Press contact

Amanda Martin, Global PR, +44-(0)7919-624-688,;
Stefan Gerhardt, Global PR, +49-911-395-4440,

Source: GfK
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February 1, 2016 at 7:12 pm

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Priority Pass Presents Asia Pacific Lounge of the Year Award 2015 to the Louis Tavern CIP First Class Lounge, International Terminal, Bangkok Suvarnabhumi International Airport

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HONG KONG /PRNewswire/ — The Louis Tavern CIP First Class Lounge in the International Terminal at Bangkok Suvarnabhumi International Airport was named the Asia Pacific Lounge of the Year Winner in the Priority Pass Airport Lounge of the Year Awards 2015. Wendy Lee, Operations Director Asia Pacific at Priority Pass, part of the Collinson Group presented the award to Dr. Aswin Ingkakul, President of The Miracle Group at an event in the lounge earlier this month.


Wendy Lee said: “We’re delighted that the Louis Tavern CIP First Class Lounge in the International Terminal at Bangkok Suvarnabhumi International Airport has been recognised as the Asia Pacific regional winner of these prestigious awards for a third time. This impressive lounge offers travelers impeccable customer service and its modern interior design and relaxing ambience were rated highly by Priority Pass Members.”

Dr Aswin Ingkakul, President of The Miracle Group added: “It is an honour for the Miracle Group to be presented with the Priority Pass Asia Pacific Lounge of the Year Award for three consecutive years. We would like to sincerely thank all the members of Priority Pass and also the Priority Pass team.”

The Louis Tavern CIP First Class Lounge in the International Terminal at Bangkok Suvarnabhumi International Airport is located on the fourth floor of the International Departure Hall, in Concourse G (West Side) opposite Gate 2 in the International Terminal of the airport.

The air-conditioned lounge has disabled access and offers guests refreshments, alcoholic beverages, newspapers and magazines and flight information monitors. Guests can relax watching television, keep in touch with complementary Wi-Fi or refresh themselves with a shower. The lounge also welcomes the new Priority Pass Digital Membership Card which ensures entry within seconds.

Dr Ingkakul added: “Our team has once again proven that the teamwork and quality of service which is imprinted within our colleague DNA has paid off. We will continue to ensure that all Priority Pass Members are satisfied from the moment they set foot in our lounges. Recently, Louis’ Tavern CIP Lounge underwent a major renovation and in parallel rebranded all the lounges to ‘Miracle Lounges’ under the new concept of ‘Always Feel Like Home’.”

“We continue to expand our Miracle Lounges with a new lounge on Concourse D at Suvarnabhumi Airport (3,000 sq.m.). This lounge will definitely have the ‘wow’ factor with unique outdoor lounges in both First Class and Business Class.”

Over 100,000 votes were cast by Priority Pass members in this year’s Lounge of the Year Awards, up from 84,000 votes last year, making it the highest volume of votes since the awards began 11 years ago. Members vote on a set of criteria covering overall lounge quality, including refreshments, staff, business facilities and ambience. The new Priority Pass app and website now make it even easier for Members to rate lounges that they are guests in, so we are confident that we will have even more data for next year’s awards.

About Priority Pass

Launched in 1992, Priority Pass provides frequent travelers with airport lounge access irrespective of their class of travel or airline. Recognised as a premium brand with 850+ airport lounges in its program, Priority Pass drives customer acquisition, improves retention and creates brand differentiation for blue-chip corporates and clients. It offers innovative technology including smartphone apps and Digital Membership Cards which deliver ideal customer experience and robust client accountability.

Priority Pass is one of the flagship products of the Collinson Group, a global leader in shaping and influencing customer behaviour to drive revenue and value for its clients. The Group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Lifestyle Benefits, Loyalty, Insurance, and Assistance. The Collinson Group has more than 25 years’ experience, with 26 global locations, employing over 2,000 staff, servicing over 800 clients and managing over 20 million end customers.

Source: Priority Pass

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February 1, 2016 at 7:01 pm

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Qualcomm Earnings Release Available on Company’s Investor Relations Website

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SAN DIEGO /PRNewswire/ — Qualcomm Incorporated (NASDAQ: QCOM) today announced the Company’s financial results for its fiscal first quarter ended December 27, 2015 through an earnings release that is available on the Qualcomm Investor Relations website at The earnings release will be furnished to the Securities and Exchange Commission (SEC) on a Form 8-K and will be available on the SEC website at

As previously announced, Qualcomm will host a conference call to discuss its fiscal first quarter results which will be broadcast live on January 27, 2016, beginning at 1:45 p.m. Pacific Time (PT) at An audio replay will be available at and via telephone following the live call for 30 days thereafter. To listen to the replay via telephone, U.S. callers may dial (855) 859-2056 and international callers may dial (404) 537-3406. Callers should use reservation number 24099843.

About Qualcomm Incorporated

Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 30 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit

Qualcomm Contact:
Warren Kneeshaw, Investor Relations
Phone:  1-858-658-4813

Source: Qualcomm Incorporated

Related stocks: NASDAQ-NMS:QCOM

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February 1, 2016 at 5:49 pm

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When Two Icons Collide…

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MADRID /PRNewswire/ —

Pantene Names Digital Style Wunderkind, Chiara Ferragni, its Latest Brand Ambassador

Pantene has recruited top digital fashion icon and international trendsetter Chiara Ferragni as its new global brand ambassador.

Arguably the biggest phenomenon in the online style-sphere with more than five million Instagram followers, Chiara’s partnership with Pantene marks her exciting venture into the world of beauty. Chiara, who founded cult fashion destination in 2009, is the new face – and hair – of Pantene, her ultimate beauty secret.

Chiara says of the partnership: “Im obsessed with my hair! I’ve always felt that when I have beautiful hair, I look and feel more beautiful and stronger. When I was a teenager, I was fascinated by Pantenes gorgeous ads and when I started travelling frequently I trusted it to look after my hair. So Im thrilled to be Pantenes latest ambassador because healthy hair helps me look and feel stronger and more beautiful.

While she’s made her name in fashion, the Italian-born maven believes that hair elevates her overall look, stating:Its so much more than an accessory hair inspires my look and completes it. The fact it can be so transformative gives me confidence and now I can actually transform the health of my hair to keep it looking beautiful.

Commenting on the recruitment of a digital fashion icon to front the global mega-brand, Layal Ammar, Pantene’s Brand Director, says: “We’re thrilled to announce the collaboration between the world’s top digital fashion icon and the world’s #1 haircare brand. Chiara is the epitome of the modern day strong woman with very demanding hair needs – she is constantly styling her hair for her daily Instagram posts, yet her hair is always immaculate. Why? Chiara’s choice is Pantene – it’s her love mark – she has been using the Pantene since she was a teen.”

Follow Chiara on Instagram at and her blog

Photo –

Source: Pantene

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February 1, 2016 at 4:59 pm

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DERMALOG Supplies New Biometric Passports to the Maldives

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MALE, Maldives /PRNewswire/ — DERMALOG, the biometrics innovation leader from Germany,has supplied the new biometric passports and IT system for registration and personalization of electronic passports to the Republic of Maldives. Additionally, DERMALOG delivered a new border control system, including automatic gates and a high-speed AFIS (Automatic Fingerprint Identification System) to Maldives Immigration. The Maldives is the first country in the South Asian Association for Regional Cooperation (SAARC) to introduce such a sophisticated biometric passport and border control system.

The President of Maldives Abdullah Yameen Abdul Gayoom has launched the new Maldivian biometric passports. They contain a highly secured polycarbonate data page with laser engraved photo and data. Each visa page of the passport has a different design, with numerous illustrations by Maldivan local artist Hussain Ali Manik. The controller of Maldives Immigration, Mr. Mohamed Anwar, highlighted in his opening speech that the new Maldivespassport is now one of the most secure biometric passports in the world with 34 visible and invisible security features and full compliance to the highest security passport standards.


On the same day, in a special ceremony, the new DERMALOG eGates at Maldives’ Ibrahim Nasir International Airport were opened. These enable passengers to pass border control by using their new passports for automatic immigration clearance. Passengers are requested to scan their new passports and boarding passes as well as their fingerprints. The automatic gate doors then open automatically and allow passengers to pass.

The biometric passports and automatic gates are complemented with a new border control system and with a high-speed Automatic Fingerprint Identification System (AFIS), both from DERMALOG. Again DERMALOG leads the way when it comes to innovative biometric solutions for secure documents and automated border control.


DERMALOG Identification Systems GmbH, based in Hamburg, is the largest German biometrics manufacturer and is known as the biometrics innovation leader.

A team of scientists is constantly working on “Automatic Biometric Identification Systems” (ABIS and AFIS) including the latest fingerprint live scanners as well as biometric border control systems and biometric ID cards and other documents. “FingerLogin”, “FingerPayment” and “FingerBanking” are also DERMALOG products, as well as automatic face identification and iris identification.

Apart from Germany and Europe, DERMALOG’s main markets are in Asia, Africa, Latin America and Middle East. The company has now delivered its technologies and solutions to more than 140 government agencies in 75 countries.

DERMALOG also provides biometric solutions for banks and ATM manufacturers. The world’s largest biometrics bank project (50 Million USD) has been implemented by DERMALOG: An ABIS for the 23 banks and for the Central Bank in Nigeria ensures single identities of bank customers and guarantees best possible KYC. Numerous ATMs worldwide have been equipped with DERMALOG´s fingerprint technology replacing insecure PINs.

To learn more about DERMALOG’s innovative biometric products and solutions, please visit:

For more information, please contact:
DERMALOG Identification Systems GmbH
Media Relations
Jon Augestad
Mittelweg 120
20148 Hamburg

Tel.: +49-(40)-413227-0
Fax: +49-(40)-413227-89

Source: Dermalog Identification Systems GmbH
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February 1, 2016 at 4:51 pm

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ASIAWATER 2016 Team Visit Melaka’s Largest Water Treatment Plants Ahead Of Their Upcoming Trade Show In April This Year

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KUALA LUMPUR, Malaysia /PRNewswire/ — UBM Asia, the organiser of ASIAWATER 2016 – the largest and leading water and wastewater event in Asiamade a site visit to Melaka’s largest and most significant water treatment plant, Syarikat Air Melaka Berhad’s (SAMB) Kompleks Bertam today. As part of their media tour and marketing campaign, participating companies at the event, staffs and media were given a tour of the plants with the goal of promoting the Best Practices on Non-Revenue Water (NRW) in Malaysia. The initiative by the organiser is amongst one of many to create awareness of the water services industry.

NRW is water that has been produced and is lost before it reaches the customer. The losses can be through leaks, or apparent through theft or metering inaccuracies.

It is defined as the difference between the amount of water put into the distribution system and the amount billed to consumers. In order to effectively addressing NRW, ASIAWATER 2016 is collaborating with International Water Association (IWA) as the Supporting Association as well as the Content Partner in ASIAWATER 2016’s Seminar & Conferences. NRW is one of the key themes out of the four themes i.e., Tariff Setting & Pricing, Wastewater Management and Water Resources (AWARE’16). For the first time at ASIAWATER, delegates and participants are welcome to attend any of the Seminar & Conferences, completely free of charge.

Dato’ Teo Yen Hua, Advisor of ASIAWATER comments: “We are excited to be working hand-in-hand with the State Water Operator, for example SAMB who has achieved so much in their NRW reduction programme. We certainly are thrilled and look forward to SAMB presenting and sharing their success stories at the ASIAWATER. I believe this will benefit the private sectors, water services operators, universities, policy makers and regulatory agencies in Malaysia and other developing countries in Asia.”

The organiser chose Melaka for this tour as the state has been one of the success stories in Malaysia’s NRW reduction programme. The NRW level dropped to 19.3% last year compared to 30.1% in 2008, a remarkable achievement for the state.

SAMB is responsible for providing water services, operating three water dams and nine water treatment plants and a 4,861km network of water pipeline. With the design capacity of 631, 000 m3 per day from the nine water treatment plants and serving 274, 758 users in the state, the Bertam Water Treatment Plant, which is located at Durian Tunggal is the largest water treatment plant in the state serving users in Central Melaka, Jasin, Masjid Tanah, Merlimau, Duyong, Sungai Udang, Bukit Rambai and Klebang area.

The ninth edition of ASIAWATER Expo & Forum which will take place from 6 – 8 April is anticipated to host more than 780 exhibitors from 48 countries and will have 11 major international pavilions including from mainlandChina, Taiwan, Singapore, Korea, The United States of America, Austria, Germany, India and many more. The event is regarded as the region’s best events for current ASEAN water needs, including water supply, water resources, sanitation and purification. This is an unparalleled opportunity for companies to display their latest technologies and solutions to a top level audience.

The event which is 99% sold out will include exhibiting companies such as Ebara Pumps, CNP, Molecor (SEA),Tsurumi Pump, Xylem, Salcon, Ranhill, Palintest, Solidium, George Fischer, Echologics, Waterfield, VAF Filtration, amongst many others!

Notes to Editors

About ASIAWATER Expo & Forum (

ASIAWATER Expo & Forum, the longest running and leading trade event for the water and wastewater industry. It is held biennial in Kuala Lumpur, Malaysia. It has continued to prove to be a one-stop regional hub and recognised by the most respected industry professionals. The event offers a stream of business opportunities while at the same time developing Asia’s water infrastructure.


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Source: UBM Asia (Malaysia)
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February 1, 2016 at 3:46 pm

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Ascend Commerce Announces Q4 Highlights

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BANGKOK /PRNewswire/ — Ascend Commerce, Ascend Group’s e-commerce arm comprising of iTrueMart and WeLoveShopping, reported highlights from Q4 of last year.

This announcement comes as Ascend Commerce seeks to leverage its winning strategy in Thailand for expansion into new markets.

Ascend Commerce reported exceptional growth in Q4 of 2015 with an increase of 65 percent in the average number of orders per day and efforts to attract new customers through partnerships with leading brands. Ascend Commerce reported an average of 14,000 orders per day in Q4, with a peak of 30,000 orders in a single day. Ascend Commerce also reported repeat sales in the same month among as much as 50 percent of its customer base.

“This is a step forward in our mission to bring high quality products at great prices to online shoppers in key markets within Southeast Asia,” said Mr. Punnamas Vichitkulwongsa, CEO of Ascend Group. “With our category-by-category approach proven in Thailand, we are now expanding throughout Southeast Asia. Based on the strength of the customer response so far, we are confident that we will be able to provide access to the same shopping experience that people in urban areas enjoy to improve the standard of living for the millions who live in rural areas in Southeast Asia.”

iTrueMart is a business-to-consumer retailer. WeLoveShopping is an online marketplace for small business, entrepreneurs and consumers to sell their goods. Both businesses originally launched in Thailand. iTrueMart is now building customer bases in other ASEAN markets.


In 2015, Ascend Commerce invested in its own fulfillment centers as a way to retain control over the whole process, from purchase to delivery at customers’ doorsteps. Mr. Punnamas cites this investment as key to giving customers an excellent experience and resulting in repeat purchases. has also been successful in terms of speedy delivery with 98% of orders seeing a next-day delivery in Bangkok and 2-day delivery for upcountry addresses, giving customers a positive experience. iTrueMart launched in the Philippines in 2015.

WeLoveShopping’s orders grew nearly 300 percent in Q4 and the number of new sellers rose by 1,300 during the period. also signed agreements with new brands, which helped to drive new purchases among existing and new buyers in Q4.

“In the first days of 2015, we launched with just a few hundred orders per day and we have grown 700 percent to achieve great results by the end of the year,” said Mr. Seubsakol Sakolsatayadorn, General Manager of Ascend Commerce. “Ascend Commerce will continue with our strategy of winning on a category by category basis. We will introduce a new category only when we are sure of the strength of the product offering. It’s working inThailand, it’s working in the Philippines and it will work elsewhere.”

“Although launched late last year, iTrueMart Philippines has already seen achievements that exceeded initial goals and is considered a key market for Ascend Commerce,” said Mr. Dean Krstevski, Regional COO of e-Commerce of Ascend Group. Ascend Commerce remains optimistic about growth of and will focus efforts there on expanding the product range and delivery.”

About Ascend Commerce

Ascend Commerce is among Southeast Asia’s leading e-commerce companies. Ascend Commerce owns and operates iTrueMart, the leading business-to-consumer (B2C) online retailer in Thailand, and WeLoveShopping, a leading consumer-to-consumer e-commerce marketplace. Ascend Commerce is a business unit of Ascend Group which is a spin-off of True Corporation and a subsidiary of C.P. Group. Ascend Group companies include TrueMoney, TrueIDC, Ascend Commerce, Ascend Nano, Egg Digital and Aden Fulfillment. For more information, visit

For more information
Please contact Saengduan Sidaeng
PR Ascend Group Co., Ltd.
Tel +66 8 5805 8550, +66 8 1850 5508

Source: Ascend Commerce

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February 1, 2016 at 3:43 pm

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VoiceBox CEO Mike Kennewick to Address How Entrepreneurs Can Help Shape the Next Generation of the Internet at National University of Singapore

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BELLEVUE, Wash. and SINGAPORE /PRNewswire/ — As the keynote speaker of the National University of Singapore’s Scale Up Singapore event this February 1, 2016, serial entrepreneur Mike Kennewick will discuss how to leverage opportunities created by the emerging Internet of Things (IoT). His talk, Opportunity Knocks: From IoT to Talking Things draws from his 30-year career in technology, using VoiceBox – and its increasing Asian presence – as a case study.

VoiceBox, a respected voice technology pioneer, is the leader in natural language technology in the automotive market and ships on cars and mobile devices globally, including Asia. With offices in Tokyo and Taipei the Company is in the process of establishing a presence in Singapore and Beijing.

“In addition to commercial relationships, we will be investing in technological Centers of Excellence as part of our aggressive Research and Development initiatives,” said Kennewick, “and our recent experiences in the World Class markets of Singapore have been particularly fruitful.” 

VoiceBox, whose intellectual property was ranked by IEEE as among the most impactful in the world, is focusing its attention increasingly on technologies such as artificial intelligence (AI) and machine learning. The Company recently assembled a Scientific Advisory Board, which includes some of the world’s most respected research scientists.

The National University of Singapore (NUS) is consistently ranked as one of the world’s top universities and generally considered Asia’s premier educational institution.  The University actively promotes innovation and entrepreneurship.

About VoiceBox Technologies Corporation
VoiceBox provides one-stop-shopping for companies looking to voice-enable products and solutions; offering enhanced Automatic Speech Recognition (ASR), NLU, Text To Speech (TTS) technologies together with a full range of development, testing and data services.  The Company shares several CES Best in Show honors with its partners.  VoiceBox ships with Toyota, Fiat, Dodge, Chrysler, Maserati, Renault, Mazda, Subaru and Tom-Tom in 23 languages across 3 continents.  All are powered by VoiceBox’s award-winning voice technology, protected by over thirty patents. Headquartered in Bellevue, WA, the Company has offices in Los Angeles, Munich, the Netherlands and Tokyo. For more information, visit VoiceBox.

Source: VoiceBox Technologies Corporation
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February 1, 2016 at 3:26 pm

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Precision Agriculture Pioneer, Farmers Edge, Closes $58M Investment Led by Mitsui and Kleiner Perkins

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-Field-Centric Approach to Digitizing Farms Takes Root Across Russia, Brazil, Australia, Canada and the U.S.

WINNIPEG, Manitoba /PRNewswire/ — Farmers Edge™, a global leader in precision agriculture and independent data management solutions, announced today it has received a $58 million CAD raise led by existing investors, Mitsui & Co., Ltd., Kleiner Perkins Caufield & Byers’ Green Growth Fund and Osmington Inc. The investment will go towards the expansion of the data science team, new product development and global growth intoSouth America, Australia and Eastern Europe. Kenji Otake, General Manager, First Business Dept., IT Platform Div. of Mitsui & Co., Ltd. will join the Farmers Edge Board of Directors.

“Today, Mitsui is responsible for the procurement of 17.5 million tons of food resources each year, including grains, corn and soybeans, and we are committed to increasing those levels, in a sustainable manner, as global population rises,” said Kenji Otake of Mitsui & Co., Ltd. “Meeting that global goal is what drove our first investment in Farmers Edge. Today, as Farmers Edge demonstrates its ability to operate in regions like Brazil, that lack traditional infrastructure to support technology-enabled agriculture, our strategic alignment deepens.”

“There’s a huge shift underway in agriculture as technology continues to enable the digitization of farming,” said Brook Porter, Partner at Kleiner Perkins Caufield & Byers’ Green Growth Fund. “Traditional incumbents are struggling to keep pace with this disruption, as farmers seek better tools to enable increased yields and profitability across multiple crops, in wide geographic regions around the world. Reducing costs while also reducing environmental impact is more important than ever – and Farmers Edge is leading this transformation.”

Today’s investment comes on the heels of a significant growth period for Farmers Edge, marked most notably by the opening of its U.S. headquarters in Minnesota, as well as its entrance into three of the world’s most prominent, emerging breadbaskets. In Brazil alone, there are nearly one billion acres of arable land that represent a significant and largely untapped market opportunity, primed for increased agricultural productivity. With partnerships across the industry, that bridge large multi-nationals to leading, regional agribusinesses, Farmers Edge has emerged as the prominent technology provider in the world’s largest agriculture markets.

“Global agriculture companies are looking for scalable business solutions to efficiently increase sustainability and traceability throughout the supply chain, and Farmers Edge has emerged as that market mover,” said Brian Hayward, Chairman of Farmers Edge. “This investment signifies the confidence that Mitsui and existing investors place in Farmers Edge to tap into previously underutilized agriculture regions around the world.”

“Over the past decade, we’ve become the largest independent agricultural network in the world. As we move into this next high growth period, we will continue to expand into lucrative markets like the U.S., as well as Russia, Australiaand Brazil, where our field-centric approach to predictive modeling is generating high yields even in data-sparse regions,” said Wade Barnes, President and CEO of Farmers Edge. “At the end of the day, our goal is to bring the precision agriculture movement to the largest broad acre markets in the world, creating a new generation of breadbasket regions in previously untapped land.”

About Mitsui

Mitsui & Co., Ltd. is one of the most diversified and comprehensive trading, investment and service enterprises in the world, with 141 offices in 66 countries as of March, 2015. Utilizing its global operating locations, network and information resources, Mitsui is multilaterally pursuing business that ranges from product sales, worldwide logistics and financing, through to the development of major international infrastructure and other projects in the following fields: Iron & Steel Products, Mineral & Metal Resources, Infrastructure Projects, Integrated Transportation Systems, Chemicals, Energy, Food Resources, Food Products & Services, Consumer Services, IT & Communication, Corporate Development Business. Mitsui is actively taking on challenges for global business innovation around the world.

About Kleiner Perkins Caufield & Byers

Kleiner Perkins Caufield & Byers (KPCB) partners with the brightest entrepreneurs to turn disruptive ideas into world-changing businesses. The firm has helped build and accelerate growth at pioneering companies like Amazon, Google, Lending Club, Nest, Twitter, Uber, and Mandiant. KPCB offers entrepreneurs decades of operating experience, puts them at the center of an influential network, and accelerates their companies from success to significance. KPCB invests in all stages from seed and incubation to growth companies and operates from offices in Menlo Park, San Francisco, Shanghai and Beijing. For more information, visit and follow us on Twitter @kpcb.

About Osmington Inc.

Formed in 1995, Osmington is a private commercial real estate company, owned and controlled by David Thomson, Chairman of Thomson Reuters. Osmington operates with the highest degree of integrity and has a stellar reputation in the Canadian real estate market. The Company’s investment focus has been and continues to be focused on value creation. Signature projects for the Company include the retail redevelopment of Toronto’s Union Station and the purchase and relocation of NHL’s Atlanta Thrashers to Winnipeg to become the Winnipeg Jets.

About Farmers Edge

Farmers Edge is a global leader in precision agriculture and independent data management solutions. Leading the development and application of new technologies on the farm, Farmers Edge is defining the future of agriculture through innovation. For more information on Farmers Edge, please visit:

Media Contact: MissionCTRL Communications for Farmers Edge,

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February 1, 2016 at 3:23 pm

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Apsalar Introduces Uninstall Attribution

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-First uninstall measurement solution incorporated into a mobile app attribution platform gives marketers critical new insights on marketing effectiveness and user quality.

SAN FRANCISCO /PRNewswire/ — Apsalar, the app ROI platform that helps mobile-first marketers drive extraordinary growth, today announced that the company has incorporated uninstall attribution measurement into its popular Apsalar Attribution analytics offering. The new marketing measure reveals the uninstall rate for app downloads driven by different channels, vendors, campaigns, creative executions, geographies and user cohorts during any time period the marketer chooses.

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Apsalar has added uninstall attribution to the measures in its platform in order to help mobile app marketers understand the relative quality of users driven by different marketing programs and partners. Using uninstall attribution analytics, marketers can make smarter decisions in a variety of use cases, including:

  1. Vendor Allocations: By comparing uninstall rates of different vendors, they can collaborate with these partners to drive install quality improvements and focus marketing investments on best performing programs.
  2. Campaign Testing and Decisions: By measuring the uninstall rates driven by different campaigns, they can determine the best advertising approaches for driving long-term users.
  3. Regional Allocations: By understanding the user retention rates in different markets, brands can make wiser decisions on where to spend expansion dollars.
  4. Cohort Comparisons: By comparing the relative uninstall rates of different user segments, they can make smarter decisions about future acquisition and remarketing campaigns.

Uninstalls are a topic of increasing concern among leading marketers worldwide. Said Sudarshan Gangrade, VP of Marketing, Analytics and Partnerships at Ola Cabs, the leading on-demand ride booking service in India, “Monitoring and reducing uninstall rates is an increasingly important goal for app marketers. Uninstall rate metrics like those being launched by Apsalar should provide a richer sense of install and user quality along with insights to proactively address the issue.”

App install quality and user longevity can vary greatly based on the programs and tactics that marketers use to attract new users. In the early days of app marketing, many brand leaders focused solely on install counts as a measure of the effectiveness of their marketing programs. But they soon learned that many of the low-cost install acquisition methods drove low commitment users, many of whom uninstalled the apps in the first hours or days of their brand relationship.

“Uninstall attribution is one of the missing link metrics for today’s app marketers,” said Michael Oiknine, cofounder and CEO of Apsalar. “Marketers want real insight into the quality of users they are attracting, and our mission is to enable marketers to leverage their 1st party data to deliver more effective marketing initiatives that drive stronger ROI. This initiative makes a whole new set of critical information available to mobile app business leaders.”

Apsalar uninstall attribution is available at no additional cost to existing Apsalar Attribution clients.

About Apsalar

Apsalar is the leading mobile app marketing measurement and optimization company that helps app marketers drive maximum return from all their marketing investments. With Apsalar attribution and audiences, app marketers can optimize their media allocation and empower their partners and platforms to deliver customized communication, for better results at every step in the customer journey. For more information, visit

Source: Apsalar
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February 1, 2016 at 2:35 pm

Posted in Uncategorized