Asia Fresh News

Asia Fresh Stories

Gwyneth Paltrow, the New Face of TOUS for 2016

leave a comment »

BARCELONA, Spain /PRNewswire/ —

The jewellery brand TOUS has chosen Gwyneth Paltrow as the star of their upcoming global advertising campaigns. January will see the launch of Tender Stories Number 4, the first campaign to star the actress. The main objective of the campaign is to depict tenderness as a universal TOUS value, through an appealing story told using cinematographic treatment.

(Photo: http://photos.prnewswire.com/prnh/20151214/295541 )

As in previous Tender Stories, the visual campaign will be accompanied by a video starring the actress, who tells a story that aims to further explore the brand’s essential value with a cool, intelligent, moving and fun tone.

We are delighted that Gwyneth is going to be the face of TOUS in our upcoming campaigns,” says Rosa Tous, corporate vice-president of TOUS. “As well as being an incredibly beautiful woman, Gwyneth is a talented actress who is able to transmit the essential value behind our brand: tenderness.”

Winner of an Oscar for Best Actress, creator of the lifestyle website Goop and a successful businesswoman,Gwyneth Paltrow is set to become the new star of the TOUS universe.

About TOUS

Founded in 1920, the company really began to take off under the leadership of Rosa Oriol and Salvador Tous when it focused on a concept of innovative jewelry, which set itself apart from the traditional jewelry market. TOUS has become known as a lifestyle jewelry brand with its lines of handbags, fragrances, watches, eyewear and accessories, under the concept of affordable luxury.

Present in 5 continents with more than 500 stores in cities such as Barcelona, Madrid, New York, Miami, Shanghai,Tokyo, Moscow, Mexico DF or Dubai, TOUS consolidates its position as a global brand.

http://www.tous.com

Contact:
+34-93-878-4444
Marina Colommcolom@tous.com
Alba Comabella – acomabella@tous.com
Meritxell Boy – mboy@tous.com
Anna Solerasolero@tous.com

Source: TOUS
Related Links:

Written by asiafreshnews

December 21, 2015 at 4:45 pm

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: