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Archive for December 10th, 2015

Stratasys Partners with STEM Inc, Science Centre Singapore to Introduce 3D Design and Printing Applied Programs to Inspire the Next Generation of Engineers and Scientists

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-STEM Inc runs 3D STEM Applied Learning Programs to offer primary, secondary and junior college students their first-hand design and additive fabrication experience
-Temasek Polytechnic is the first educational institution to introduce 3D printing curriculum in Asia Pacific and Japan

SINGAPORE/PRNewswire/ — Stratasys Ltd. (Nasdaq:SSYS), the 3D printing and additive manufacturing solutions company, today announced the partnership with STEM Inc, Science Centre Singapore to run 3D design and printing applied learning programs for primary, secondary and junior colleages. This offers local students with first-hand design and additive fabrication experience. Stratasys is dedicated to the sharing of 3D printing knowledge with educational institutions, government bodies and business organizations atSingapore’s first 3D Experience Center.

Through its partnership with STEM Inc, Science Centre Singapore, Stratasys has successfully reached out to students from four primary and secondary schools as well as junior colleges under the pilot program held earlier in 2015 to introduce design and additive manufacturing to the students. During the two-day workshop, students were exposed to the multiple capabilities of 3D printing as part of their applied learning program by designing and producing their own 3d printed models.

Chief Executive of Science Centre Singapore, Associate Professor Lim Tit Meng, speaks at Stratasys’ media event today about the benefits of introducing technologies like additive manufacturing at a young age to the future Singaporeans who will play a pivotal role in shaping the future of Singapore in key areas like R&D and product innovation.

“There has been tremendous progress made in the areas of 3D innovation and 3D printing in recent years. Partnering with industry leader such as Stratasys enables students to gain early access to this new cutting edge technology and to equip themselves with better skills, so as to contribute to the real-world STEM industries in future,” commented Associate Professor Lim Tit Meng.

“The education program provides the opportunity for students to try their hand at it, and for educators to prepare skilled employees for the future, bridging the gap between education and the actual workforce,” said Ido Eylon, General Manager at Stratasys South Asia & Pacific. “Moving forward, we believe the next generation of engineers and designers will be able to unleash even more possibilities in 3D printing as we continue to push the boundaries of this innovative technology,” added Ido.

Stratasys’ media event also invites Temasek Polytechnic lecturer to share her experience in driving interest in engineering and technology among tertiary students through the adoption of the Stratasys education curriculum in its engineering course.

“Working with Stratasys has enhanced the learning progress of our students greatly as they are more engaged in their engineering studies while they obtain hands-on experience to operate the latest 3D technologies, 3D printing systems and design for additive manufacturing, which are very relevant across industries currently,” saidChee Feng Peng, Lecturer at Temasek Polytechnic.

The demand for engineers, scientists and skilled technicians is constantly on the rise as technology continues to touch every aspect of our lives, and this is outstripping supply of new talents coming into the workforce. Many countries are already facing shortage of talent with science, technology, engineering and mathematics (STEM) skills. According to the Ministry of Manpower in Singapore, four of the top 10 professions with the biggest number of vacancies today in the country are engineering-related[1].

Stratasys, as the leading 3D printing solutions company, is committed to actively work with educational institutions and partnering organizations to drive interest in STEM education. Organizations that are keen to make use of the 3D experience center can get in touch with Stratasys directly, or work with STEM Inc to reach Stratasys.

[1] Ministry of Manpower (2015), Job Vacancies 2014

<End>

About Stratasys

For more than 25 years, Stratasys Ltd. (NASDAQ:SSYS) has been a defining force and dominant player in 3D printing and additive manufacturing – shaping the way things are made. Headquartered in Minneapolis, Minnesota and Rehovot, Israel, the company empowers customers across a broad range of vertical markets by enabling new paradigms for design and manufacturing. The company’s solutions provide customers with unmatched design freedom and manufacturing flexibility – reducing time-to-market and lowering development costs, while improving designs and communications. Stratasys subsidiaries include MakerBot and Solidscape and the Stratasys ecosystem includes 3D printers producing prototypes and parts; a wide range of 3D printing materials; parts on-demand via Stratasys Direct Manufacturing; strategic consulting and professional services; and Thingiverse/GrabCAD communities with 5+ million free design components, printable files. With 3,000 employees and 800 granted or pending additive manufacturing patents, Stratasys has received more than 30 technology and leadership awards. Visit us online at: www.stratasys.com or http://blog.stratasys.com.

About STEM Inc, Science Centre Singapore

Established in January 2014, STEM Inc is a unit in Science Centre Singapore dedicated to igniting students’ passion for Science, Technology, Engineering & Mathematics (STEM).

STEM Inc supports the STEM Applied Learning Programme in secondary schools.  In order to further enrich students’ learning experience, STEM Inc’s Industrial Partnership Programme creates opportunities for students to be exposed to the real-world STEM industries and potential STEM careers.

Its mission is to nurture future Scientists, Technologists, Engineers and Mathematicians for Singapore as a quality STEM workforce is essential to building Singapore’s economy.

About Science Centre Singapore

Science Centre Singapore is a non-formal educational institution and a leading regional Science Centre. A custodian of creativity and innovation, the Centre has captured the evolution of scientific developments through unique and relevant exhibitions and shows.

The Centre houses 14 exhibition galleries with more than 1,000 exhibits, and another 30,000 sq metres of outdoor exhibition space showcasing the Waterworks exhibition, Ecogarden and Kinetic Garden. Other Science Centre Singapore attractions include the Omni-Theatre, Snow City and KidsSTOP™.

The Centre and its partners have played a pivotal role in transforming the way students and the public interact with and learn about science & technology. Together with the Omni-Theatre and Snow City, it has engaged and enriched more than 29.5 million students and visitors since 1977.

The Science Centre, Omni-Theatre and Snow City received 1.30 million visitors for FY2014/2015. For more information, please visit www.science.edu.sg

Stratasys Media Contacts
Janice Lai
+852 3944 8888
Media.ap@stratasys.com

Sunita Gill
Ying Communications
Tel: +65 9776 1205
sunita.gill@yingcomms.com

Venelyn Chin
Ying Communications
Tel: +65 9297 3563
venelyn.chin@yingcomms.com

Source: Stratasys AP

Related stocks: NASDAQ-NMS:SSYS

Written by asiafreshnews

December 10, 2015 at 4:20 pm

Posted in Uncategorized

New DHL Asia Pacific Innovation Center in Singapore Develops Game-Changing Logistics Solutions and Promotes Collaborative Innovation in the Region

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— New Innovation Center to spearhead development of future logistics and supply chain solutions, leveraging self-driving vehicles, robotics, internet of things and augmented reality
— Serves as regional platform for collaborative innovation with customers, industry partners, and independent experts
— Multi-million dollar center is first of its kind in Asia Pacific, and DHL’s first innovation center outside of Germany

SINGAPORE /PRNewswire/ — DHL, the world’s leading logistics provider, today launched its Asia Pacific Innovation Center (APIC) in Singapore, to offer a visionary view of the logistics world, and develop innovative solutions to meet evolving supply chain needs. The multi-million dollar facility is DHL’s first innovation center outside of Germany, and the first dedicated center for innovative logistics services in the Asia Pacific region. The center is located within the S$160-million (EUR104-million) DHL Supply Chain Advanced Regional Center (ARC) building at Singapore’s Tampines LogisPark.

Automation and robotics take center stage at DHL Asia Pacific Innovation Center. From left: Pang Mei Yee, Vice President, Innovation, Solution Delivery & Service Management, DHL Customer Solutions & Innovation Asia Pacific; Bill Meahl, Chief Commercial Officer, DHL; Matthias Heutger, Senior Vice President, Strategy, Marketing & Innovation, DHL Customer Solutions & Innovation; Lee Eng Keat, Director, Logistics and Natural Resources, Singapore Economic Development Board
Automation and robotics take center stage at DHL Asia Pacific Innovation Center. From left: Pang Mei Yee, Vice President, Innovation, Solution Delivery & Service Management, DHL Customer Solutions & Innovation Asia Pacific; Bill Meahl, Chief Commercial Officer, DHL; Matthias Heutger, Senior Vice President, Strategy, Marketing & Innovation, DHL Customer Solutions & Innovation; Lee Eng Keat, Director, Logistics and Natural Resources, Singapore Economic Development Board

 

Bill Meahl, Chief Commercial Officer, DHL, said: “With our emerging markets expected to generate 30% of DHL’s global revenue by 2020, our sustained industry leadership demands that we successfully differentiate our services in these markets through well-calculated forays into new technologies, processes, and products. The launch of the APIC in Singapore is a natural step to maintain our lead as a frontrunner in innovation, following the success of our first center in Germany. Singapore’s position as an innovation hub, its excellent infrastructure and sophisticated workforce make it an excellent base from which we can achieve strong and consistent growth in the region.”

Value Adding in the Logistics Industry

Launched with the support of the Economic Development Board (EDB), the APIC showcases futuristic technologies that will transform logistics operations. These include augmented reality “smart glasses” for warehouse assembly-lines and product picking; drones for delivery of time-critical goods like medicines; Maintenance on Demand (MoDe) vehicles that use machine-to-machine (M2M) sensors to boost vehicle uptime by 30%; and driverless shuttles for faster, more efficient transportation.

Besides showcasing the latest in logistics trends and innovative solutions, APIC serves as a regional platform for collaborative innovation between DHL, customers, industry partners, and independent experts. The center will drive DHL’s Trend Research initiatives focusing on emerging trends in Asian logistics and economic activity.

Lee Eng Keat, Director, Logistics and Natural Resources, EDB said, “The launch of the APIC is another important step towards enhancing Singapore’s value-adding role in the realm of global supply chain solutions. With DHL as a strategic partner on this journey, Singapore is well positioned to serve the needs and harness the opportunities presented by the dynamic supply chain landscape and emerging technology and trends globally. This would continue to strengthen Singapore’s position as a world-leading logistics hub.”

Inspire, Connect and Engage for the Future of Logistics

Visitors can enjoy customized visits with a selection of services offered by APIC, ranging from guided innovation center tours, to innovation workshops, events and forums. APIC’s exhibits include state-of-the-art centerpiece showcasing the trend of automation and robotics in the future of working; Solution Sphere, where visitors can experience the full range of Deutsche Post DHL Group capabilities and solutions such as parcel lockers, sensor technology and warehouse pick and pack using voice and lighting technologies; Trend Curve, which highlights future trends and their applications for the logistics industry; and Vision Wall, which enables visitors to discover inspirational scenarios on what the world of logistics might look like in the year 2050.

Pang Mei Yee, Vice President, Innovation, Solution Delivery & Service Management, Asia Pacific, DHL said, “APIC is an integral part of our ambition to be at the forefront of innovation in logistics. The center in Singapore will serve the needs of the Asian market, and enhance the delivery of our customer promise to provide sustainable solutions that simplify their lives. Besides providing a platform for research, experimentation and exchange of best practices, we hope to yield many customer-centric innovations that will add to our customers’ success.”

The Singapore center is modelled after DHL’s first innovation center in Germany, which has been highly successful and re-launched with a brand new look earlier this year. Besides providing a second customer-centric innovation platform that caters to the Asian market, APIC will also invest in capabilities in analytics, e-commerce and last mile solutions for Asia Pacific markets.

— End —

On the Internet: www.dhl.com

Follow us at: www.twitter.com/DeutschePostDHL

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. DHL’s family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, international express, road, air and ocean transport to industrial supply chain management. With more than 325,000 employees in over 220 countries and territories worldwide, they connect people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including e-commerce, technology, life sciences and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 56 billion euros in 2014.

Photo – http://photos.prnasia.com/prnh/20151209/8521508321
Logo – http://photos.prnasia.com/prnh/20150811/8521505246LOGO

Source: DHL
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Written by asiafreshnews

December 10, 2015 at 3:27 pm

Posted in Uncategorized

Orion Health Announces Global Launch of Amadeus

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-Accelerates move to Precision Medicine

SINGAPORE /PRNewswire/ — Orion Health (OHE:NZX/ASX), the New Zealand technology company at the forefront of the revolution in healthcare, is firing up its global offering by launching Amadeus, a platform that will enable highly personalised healthcare and the implementation of Precision Medicine.

CEO Ian McCrae says Amadeus is at the forefront of Precision Medicine — the newest frontier in modern healthcare.

“Precision Medicine is enabled when all information unique to an individual is combined to identify preventative care and treatments which will be effective for them based on genetic, environmental and lifestyle factors,” says Mr McCrae.

“Today many factors impact health outcomes, yet currently, only a few will be taken into account when healthcare decisions are being made. Amadeus will enable doctors to get the insights they need to help them make accurate diagnoses and provide the optimal treatment,” he says.

“In addition, patients will increasingly have the information they need to be active participants in their own healthcare.”

Amadeus is an open-data platform that scales to aggregate and manage different types of health-related data. Orion Health has evolved its industry-leading population health management platform to accommodate huge data file sizes, including genomic (the genetic makeup of the patient) information.

Mr McCrae says Amadeus has been designed to encourage collaboration and harness the expertise of leading healthcare vendors from across the health sector.

“What is particularly exciting is that we are delivering Amadeus as an open platform, upon which third parties can innovate. The platform’s APIs (Application Program Interfaces) will enable third-party applications to have access to rich data and services so that they can provide additional services that will benefit both doctors and their patients,” says Mr McCrae.

Patient privacy is of paramount importance, which is why Amadeus features an advanced privacy service that provides granular access to data elements based on user roles and the sensitivity of the data.

Orion Health’s Executive Vice President of APAC, Darren Jones, believes that Precision Medicine will dramatically change healthcare as we know it today.

“Current models of care delivery focus on applying treatments to conditions, not individuals. The consequence of that “one size fits all” approach is that individuals don’t receive treatments that take into account factors that make them unique — their family and clinical history, environmental and social factors, and importantly their genome, which when combined with their information can reveal treatment and prevention strategies right for them,” says Mr Jones.

Amadeus combines Orion Health’s extensive data integration experience with the scalability and performance of its modern technologies Cassandra™, Spark™ and ElasticSearch™. It has a distributed architecture to handle massive volumes of high velocity data.

The modern data platform incorporates predictive modelling to identify the most at-risk patients in a population to drive rapid decision-making, and will leverage machine-learning to make predictions on its immense data.

Orion Health is already making strides into Precision Medicine and last week joined up with innovative New Zealandmedical technology companies Medtech and Computer Sciences Corporation (CSC) to work together to deliver a world-leading Precision Medicine solution for New Zealand.

McCrae says that Amadeus goes beyond delivering the technology for today’s population health management needs — it future-proofs organisations for emerging models of care.

“Effective collaboration between innovative companies is the key to delivering world-class solutions,” says Mr McCrae.

“This is a critical evolution of our business, and for healthcare generally. Imagine a world where everyone receives the treatment that’s perfect for them. That’s what we’re aiming for.”

About Orion Health

Orion Health’s open technology platform seamlessly integrates all forms of health and relevant personal data to deliver population health and precision medicine solutions across the entire health community. Our solutions enable care for over 90 million patients in more than 30 countries across North America, United Kingdom, Europe, Asia and the Pacific. We have been recognized as the leading vendor by Chilmark and IDC through our vision and commitment to continual innovation.

Logo – http://photos.prnasia.com/prnh/20150701/8521504307-b

Source: Orion Health

Related stocks: Australia:OHE NewZealand:OHE

Written by asiafreshnews

December 10, 2015 at 2:18 pm

Posted in Uncategorized

PR Newswire’s 2015 New Communication Annual Summit Successfully Held in Beijing

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HONG KONG/PRNewswire/ — PR Newswire’s 2015 New Communication Annual SummitPR Newswire Logo was held on November 26 in Beijing. With the theme of exploring the current challenges being faced and the proposed solutions for corporate communicators, the Summit invited 15 prominent media, public relations, and communications professionals to host six keynote speeches and two roundtable discussions. The Summit provided a unique platform for more than 500 public relations and marketing executives to network with peers and gain new insights. The winners of the “2015 PR Newswire New Communication Awards” were also announced at the Summit.

Keynote Speakers for PR Newswire 2015 New Communication Annual Summit
Keynote Speakers for PR Newswire 2015 New Communication Annual Summit

 

Speakers included:

  • Hu Baijing, Associate Professor at the School of Journalism and Communication, Renmin University ofChina;
  • George Chen, Managing Editor and Columnist, SCMP.com International Edition, South China Morning Post;
  • Shang Rong, Senior Director of Public Affairs, Communications and Operations at Microsoft ARD;
  • Walter Jennings, Vice President of Corporate Communications at Huawei Technologies;
  • Li Guowei, Director of Communications and Brand for GE Greater China;
  • Charles Clover, Beijing-based China Correspondent for the Financial Times.

Five key concepts for crisis communications management in the era of the Internet

Hu Baijing, Associate Professor at the School of Journalism and Communication, Renmin University of China, advanced five key concepts for crisis communications management: Competition for Opinions, Forming the Relationship, the Standard Story, the Voice Alliance and Value Sequencing. He believes that one of the most direct and significant changes brought by the Internet is that members of the general public are able to publicize their diverse opinions, and that it is those members of the general public who have the most radical opinions that receive the most attention. To deal with this scenario, he advised companies that are subject to such opinions to have an open dialogue with the opinion makers rather than to ignore or confront them. In Hu’s opinion, when a public opinion crisis erupts, the first step for corporations is to regain recognition by establishing a better relationship with each other and being willing to discuss the issue. Hu also suggested good storytelling is another necessary tactic in the midst of a crisis, so it is important to let the opinion leaders express themselves and be able to guide public discussion. At the end of his discourse, Hu referred to Value Sequencing; he urged companies to see public interest and social good as their primary interests before they evaluate their own benefits and losses as it is important to earn value recognition from the public.

The evolution of the role of media and its effect on corporate communication

George Chen, Managing Editor and Columnist, SCMP.com International Edition, South China Morning Post, shared his views based on his rich experience of what constitutes news, to what companies need to pay attention when issuing press releases, and how to deal with media relations. When it comes to press release distribution, Shu said, “The most important thing is for the company to find the right platform for the press release so that it reaches the intended reader base. Broad reach across the so-called mainstream media is not a must.” Shu also mentioned that internal PR cannot be unduly dependent on external public relations agencies, as no one understands your company better than you.

The evolving media trends and how multinationals are dealing with these new changes have been the hot topics. To that end, the Summit invited guests from two multinational firms to share their insights. Shang Rong, SeniorDirector of Public Affairs, Communications and Operations at Microsoft ARD, said, “As brand communicators, we still have room for adding more rational and emotional elements to our brand in terms of content creation.” Li Guowei, Director of Communications and Brand for GE Greater China, said, “There are three main elements when it comes to communications: being the opinion leader, perfecting the content and building the brand. In addition, all brand communications need to build strong relevancy, which is a link between the benefits and the emotions generated by the audience to the brand. This is the most basic element of ultimate branding success.”

Suggestions for China-based brands expanding into overseas markets on communications

After analyzing the challenges facing Chinese brands, Walter Jennings, Vice President of CorporateCommunications at Huawei Technologies, pointed out that the added value provided by China-based manufacturers has been increasing, and the service side of their offering is gradually becoming their chief profit maker. These changes indicate that the perception of “Made in China” is dependent on the skills applied to the complete process that results in the production of high quality products. The “Made in China 2025″ program describes where the global competitiveness of China’s top ten industries should be in ten years. The program, with the German Industrial 4.0 Plan as a reference, is designed to enhance the competitiveness of China’s core industries through the joint efforts of the whole nation. Jennings mentioned that Chinese brands have an unprecedented opportunity to provide a positive image to consumers worldwide. For those who are interested in expanding their brand communication efforts, Jennings laid out a series of steps:

  • Improve response speed and transparency;
  • Fully embrace the social interaction from personal, career and work perspectives;
  • Actively engage in research in order to fully understand the industry and the different challenges faced by the company when engaging in communications in multiple countries and regions;
  • Take advantage of the power of industry associations, chambers of commerce, and similar organizations and agencies in order to jointly come up with messages that address the major issues facing the industry as a whole;
  • When communicating in multiple languages, one must understand the cultural differences and sensitivities when transitioning from one language to another.

Public relations for startups

The first roundtable discussion was chaired by Cui Baohua, Entrepreneur Media 09 Assistant CEO. Zhang Nan, COO at Huangbaoche; Wang Jing, iCare Newlife partner; Dong Xinyu, COO at Raiing Medical Technology; Liu Liang, Marketing Vice President at Suifenhe Qingyun Market; and Zhang Feng, Senior Marketing Director at Babytree, shared their unique views on what a startup’s brand communication should be.

When it comes to how startups can make themselves known, trusted, and even favored, Liu Liang said, “Brand communication should be based on a company’s long-term strategy. From the very beginning, communication requires taking the company’s own differentiating characteristics into consideration in order to create a unique brand in all aspects.” Dong Xinyu mentioned two key points: the sustainability of communications and the importance of having a main element that can help you retain the user. In Zhang Nan’s opinion, companies should not only look for PR applicants who are good at writing press releases, but the candidate should also be intimately familiar with the company’s core strategy in order to integrate the reality of the business into the brand story. iCare Newlife partner, Wang Jing, shared the importance of letting a company’s fans participate in the communications efforts. Zhang Feng talked about how public relations professionals should not be limited to writing and managing media relations, but also need to fully understand and be in line with the vision of their CEOs in order to properly articulate and disseminate the company’s strategy and cultural concepts.

New changes and trends in corporate communications

With the topic on leading trends and changes in corporate corporations, this roundtable discussion was chaired by Greely Liang, Senior Manager of Media Development, South China Region at PR Newswire Asia. Special guests who joined Liang for the discussion included Shang Rong, Senior Director of Public Affairs,Communications and Operations at Microsoft ARD; Li Guowei, Director of Communications and Brand for GE Greater China; Gao Chao, Uber China Corporate Communications Director; Gu Weiwei, Vice President of Marketing at Pactera; and Chen Shu, the Deputy Director of Corporate Affairs at Lee Kum Kee.

When it comes to the leading trends influencing the domestic media in China and its impact on communications, Shang Rong said, “Compared to last year, the general trend has not changed much this year, but the pace of change has accelerated.” In Gao Chao’s opinion, life is becoming more difficult for public relations professionals, as last year, many media members have switched their careers over to public relations. The flow of talented individuals from the media has had a serious impact on trends in public relations. In contrast, Chen Shucountered: “The fact that media members are joining the PR community does not pose a big threat, rather it can serve to generate new potential for the PR community as a whole.” Gu Weiwei shared his view on the changes from a B2B perspective. Li Guowei pointed out that the new communications challenges have been brought on by big data: communicators need to redefine different communication models, and second, communicators need to find the right balance between “change” and “adherence”.

When it comes to the ultimate purpose of communication, Li Guowei commented that a company’s reputation management is very important. Shang Rong proposed company awareness management, which is managing the life cycle of brand recognition by the end users. Gao Chao said, “The ultimate goal is finding the company’s own position and mining the value chiefly through content.” Chen Shu added that PR has long-term and short-term goals, with each phase having a different emphasis.

The keywords for corporate communications in 2016

Keywords suggested by the participants in the roundtable discussion:

  • Li Guowei: reviewing and rediscovering brand relevancy and trying new things;
  • Gu Weiwei: socializing B2B and secularizing B2C;
  • Chen Shu: clear positioning and effective communication;
  • Gao Chao: cross-border, batch processing (BAT), qualitative feeling and globalization;
  • Shang Rong: rational insight, emotional expression and proactive change.

Charles Clover, Beijing-based China Correspondent for the Financial Times, was also a keynote speaker at the Summit. Clover shared his experience of good storytelling from the perspective of a journalist.

The forum also included the announcement of PR Newswire New Communications Annual Summit 2015. Thirteen awards were given out to 51 companies and 19 media organizations. The company award winners include multinational corporations, private firms and emerging tech companies. The honors include Outstanding Communications Award, Best Startup Communications Award, Best Video Award, Best Mobile Communications Award, Best Exhibition Communications Award, Best CSR Award, Best Overseas Communications Award, Best Communications Content Award, Best Communications Effect Award, Best Communications Strategy Award, Most Influential Media Award, Best Original Content Media Award and New Media’s Annual Innovation Awards.

For more details about the PR Newswire New Communications Annual Summit 2015, visit here.

About PR Newswire

PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world’s enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

For further information, please contact:

PR Newswire’s Asia Marketing Team
+852-2572-8228
asia.marketing@prnasia.com

Photo – http://photos.prnasia.com/prnh/20151202/8521508257
Logo – http://photos.prnasia.com/prnh/20151006/8521506608LOGO

Source: PR Newswire
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Written by asiafreshnews

December 10, 2015 at 12:43 pm

Posted in Uncategorized

Create Stories Worth Retelling: New PR Newswire eBook Shares 10 Key Tips

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HONG KONG/PRNewswire/ — Today’s audiences do not want to read a promotional advertisement, but they love hearing an engaging story. As human attention spans now dwindle to eight seconds and the amount of content continues to grow exponentially, it is becoming more imperative to find ways to set your brand apart. For communicators who want to capture audience attention and keep their brands at the top of their audiences’ minds, great storytelling can be the key differentiator.

PR Newswire’s latest eBook: 10 Tips to Leverage the Power of Storytelling
PR Newswire’s latest eBook: 10 Tips to Leverage the Power of Storytelling

 

PR Newswire’s latest eBook, “10 Tips to Leverage the Power of Storytelling“, shares the best practices on how to captivate and engage audience with compelling brand stories. Viewers can also find examples of great storytelling done by well-known brands such as IBM and Panasonic. Some of the top tips featured in the eBook include:

Understand the Key Audience: With the increasingly digitalized lifestyle, there are 211 million pieces of online content created every minute. Knowing the key audiences and understanding what matters to them are vital if communicators want their stories to stand out from the bajillion amounts of content that are out in the galaxy. From the eBook, viewers can utilize PR Newswire’s Asian Media Landscape white papers to gain some insights into the media landscapes and different local media consumption habits in the Asia-Pacific region.

Help The Reporters: A survey conducted by ISEBOX.com indicates that 68% of reporters are more unhappy and overworked now than they were five years ago. If communicators wish to increase their chances of getting the busy journalists to write about their companies, then their jobs are to make their stories easy for the media to retell. The eBook also features advice from experienced media professionals on some of the do’s and don’ts when engaging the media.

Have a Distribution Strategy in Mind: Creating content can be time consuming. Without a content amplification strategy in place, communicators are doubling down on the time-wasting. According to a joint analysis done by BuzzSumo and Moz, the majority of content is simply ignored and receives very few shares and links. Today, content distribution is a must-have strategy if communicators want their content to be found and to bring value to the brand. This eBook walks readers through ways to use paid distribution channels for greater reach and to archive a variety of content goals.

The full eBook and the remaining tips on how to leverage the power of storytelling are available for download now.

About PR Newswire 

PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world’s enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

For further information, please contact:

PR Newswire’s Asia Marketing Team
+852-2572-8228
asia.marketing@prnasia.com

Photo – http://photos.prnasia.com/prnh/20151201/8521508213
Logo – http://photos.prnasia.com/prnh/20151006/8521506608LOGO

Source: PR Newswire
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Written by asiafreshnews

December 10, 2015 at 12:40 pm

Posted in Uncategorized