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MirrorLink: Strategy Analytics Expert User Evaluation

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-Simple Usability Issues Prevent Widespread Adoption

BOSTON/PRNewswire/ — Before the releases of Apple CarPlay and Android Auto, the Connected Car Consortium established a protocol dubbed ‘MirrorLink’ – one of the first major efforts to create a connectivity standard between smartphones and in-vehicle infotainment systems. After several years of effort however, MirrorLink has struggled to gain a foothold among OEMs and handset manufacturers alike. Capability is currently limited to certain Nokia and Android handsets, paired with certain MirrorLink-capable head units.  Many OEMs including Toyota, Honda, and GM participate in this consortium, but the Volkswagen Group leads the market in integrated MirrorLink deployment.

A new expert evaluation from the In-vehicle UX (IVX) group at Strategy Analytics ( has assessed the MirrorLink feature on board the 2015 Volkswagen Passat. While CarPlay offers a car-specific user experience defined and curated by Apple, and Google offers similar with Android Auto, MirrorLink offers a communications protocol for use regardless of mobile operating system. However, the theoretically simple idea of users downloading their manufacturer’s version of DriveLink onto their phone, plugging it into their car via a USB cable and accessing a “Drive Mode” version of all of their mobile apps, has led to several critical problems in practice. Menus are inconsistently laid out; text is hard to read due to poor and inconsistent sizing and contrast; touch targets are often small or hidden; and a lack of spacing encourages accidental button presses. Most importantly however, the pairing process is rife with bugs.

Click here for report:

Derek Viita, Senior Analyst and report author commented, “Repeated efforts to connect the handset to the in-vehicle infotainment system yielded a variety of errors before connection was eventually established; a first-time user would not be as patient. Furthermore only a handful of Samsung, Sony, and Nokia smartphones are actually compatible with MirrorLink.”

Continued Viita “Pairing the phone via USB to use mobile apps also degrades or eliminates the ability for consumers to properly interact with their infotainment system using the integrated HMI. Most crucially, voice recognition and “push-to-talk” steering wheel buttons are not functional with MirrorLink unless the phone is also paired via Bluetooth. Requiring users to perform this task twice (i.e. via USB and Bluetooth) is not best practice.”

Chris Schreiner, Director, IVX added, “The mirrored mobile UI is often created by designers who are unfamiliar with the unique requirements of an in-car interface. Without increased focus on the curation of available apps and content and how that content is easily accessed using the vehicle’s HMI, the MirrorLink model for smartphone integration is destined to fall behind other mirroring solutions which pay greater attention to the usability requirements of the car.”

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise

About In-vehicle UX
The In-vehicle UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.

Press Contacts
US Contact: Derek Viita, +1 617 614 0772,
European Contact: Diane O’Neill, +44 (0)1908 423 669,

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Source: Strategy Analytics

Written by asiafreshnews

October 27, 2015 at 6:31 pm

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United Colors of Benetton: a New Collection, a New Story, a New Commitment for All the World’s Women

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TREVISO, Italy, /PRNewswire/ —

With A Collection Of Us and Benetton Women Empowerment Program the Italian fashion brandreinterprets its own essence, a unique mix of knitwear and social commitment

Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.

To view the Multimedia News Release, please click:

This is the philosophy behind A Collection Of Us, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage,technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.

Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.

A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.

What if every woman in the world could be the protagonist of her own story? This question is at the base of the new social commitment by the Treviso-based clothing company, whose sustainability strategy for the coming years will focus specifically on women, who are still waiting to be guaranteed a sustainable livelihood and full participation in all economic sectors.

The Benetton Women Empowerment Program is a long-term initiative that supports projects and concrete actions aimed at targeting important key priorities for women, following the Sustainable Development Goals (SDGs) set by the United Nations for 2030: sustainable livelihood, non discrimination and equal opportunities, access to quality education and healthcare and an end of all forms of violence against women.

Benetton’s Women Empowerment Program takes roots in the Italian fashion brand’s long history of social commitment and moves on to recognize that gender equality is not only a human right, but a necessary step toward building a peaceful, prosperous and more sustainable world for all.

Press kit:

For more information:

Contact: tel. +39-0422-519036

(Photo: )


Source: United Colors of Benetton

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October 27, 2015 at 6:27 pm

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Abbott Teams Up with Football Star Cristiano Ronaldo to Inspire Young People to Donate Blood

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ABBOTT PARK, Ill., /PRNewswire/ — Blood is an essential component for life, but many people do not think about it until the need is critical. Each year 234 million major operations are performed worldwide, many involving blood transfusions or treatments resulting in a continuous need for donations.

Experience the interactive Multimedia News Release here:

That’s why Abbott (NYSE: ABT) and Real Madrid football star Cristiano Ronaldo are partnering to bring even more attention to this important cause. Regarded as one of the top footballers in the world, Ronaldo will serve as the first global ambassador for the BE THE 1™ movement – developed to inspire young people around the world to regularly donate blood.

“We can all make a difference by donating blood. Each donation can benefit up to three people in emergency situations and for long-term medical treatments,” said Cristiano Ronaldo, forward for Real Madrid and Captain for Portugal National Football. “That’s why I am enthusiastic to be partnering with Abbott to bring awareness to the importance of blood donation and to encourage people around the world to become lifelong blood donors and help save lives.”

As a regular donor, Ronaldo understands the importance of blood donation. He first gave blood after seeing his teammate’s son was sick and was in need of a donation. Since then, he has continued to donate regularly and avoids any activities that would even temporarily prevent him from donating.

While 108 million donations are collected each year, only a fraction of the world’s 7 billion eligible people are donating. For those who need a transfusion, the need is even greater given that blood has a short shelf life and can expire. An adequate, reliable supply of blood can only be assured through a stable base of regular, voluntary, unpaid blood donors.

As a global leader in infectious diseases and diagnostics, Abbott’s testing instruments screen more than 50 percent of the world’s blood supply. As a result of careful donor selection and testing, millions are safely given blood transfusions every year. Through its Global Surveillance Program, Abbott works to keep the blood supply safe by continually identifying new viruses and diseases, as well as newly-emerging strains of HIV, Hepatitis B and Hepatitis C, in order to incorporate detection of such viruses into the blood screening process.

Visit to learn more. Connect with us using #BeThe1Donor or on Facebook at

About Abbott

At Abbott, we’re committed to helping you live your best possible life through the power of health. For more than 125 years, we’ve brought new products and technologies to the world – in nutrition, diagnostics, medical devices and branded generic pharmaceuticals – that create more possibilities for more people at all stages of life. Today, 73,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

Connect with Abbott at, on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

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Source: Abbott

Related stocks: NYSE:ABT

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October 27, 2015 at 6:27 pm

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Leica Biosystems Introduces Multiple Aperio Digital Pathology Products and Product Enhancements*

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VISTA, Calif., /PRNewswire/ — Leica Biosystems announces the new Aperio Image Analysis Workstation, providing customers with a powerful, entry-level solution to add quantitative analysis techniques to their research. This release also includes new versions of Aperio eSlide Manager, Aperio ImageScope and Aperio Scanners.


The new Aperio Image Analysis Workstation provides an entry-level solution for researchers to leverage the proven power of Aperio Image Analysis algorithms directly on a local computer.  Users will be able to analyze whole slides or regions of interest with no additional IT overhead.  Furthermore, the workstation deployment option scales to server-side image analysis should throughput requirements increase during use.

Referenced in hundreds of peer review publications, Aperio image analysis has been at the forefront in digital pathology research and biomarker discovery for almost a decade.  With over twenty-thousand downloads since its introduction, Aperio ImageScope is the world’s most widely used digital pathology viewer. It now contains advanced functionality for z-stacked images and multichannel fluorescence, plus improved annotation, Image Analysis Tuning and navigation tools. In addition, this release includes the availability of the Aperio eSlide Manager v12.3 with performance advancements in the integrated web-viewer and simplified workflows. Both Aperio ImageScope and the integrated web viewer in Aperio eSlide Manager v12.3 benefit from improved handling and performance of SCN format whole slide images.

Moreover, whole slide images, with up to 25 z-stacks, can now be captured on the Aperio AT2, CS2 and AT Turboscanners, to enable optimal digitization of thick sections or cytology preparations.

“Aperio Image Analysis Workstation gives researchers a powerful, yet affordable means to begin using automated, quantitative analysis techniques,” said Puneet Sarin, vice president and general manager of Leica Biosystems Pathology Imaging Business. “This highlights Leica Biosystems commitment to customers to deliver innovative new solutions while also providing ongoing support and improvements to existing products.”

Download your free copy of the Aperio ImageScope software now, or visit our website

About Aperio Image Analysis Workstation

The Aperio Image Analysis Workstation is *For Research Use Only. It is not for use in diagnostic procedures.

About Leica Biosystems

Leica Biosystems is a global leader in workflow solutions and automation, striving to advance cancer research and diagnostics to improve patients’ lives. Leica Biosystems provides anatomic pathology laboratories performing research, and scientists a comprehensive product range for each step in the pathology process, from sample preparation and staining to imaging and reporting. Leica Biosystems has manufacturing facilities in 7 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Further information can be found at

Media Contact: Kristin O’Neill, Manager, Global Brand Marketing,, +1-847-821-3537

Source: Leica Biosystems

Written by asiafreshnews

October 27, 2015 at 6:25 pm

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China’s Slowdown Ticks Default on B2B Invoices Up in Asia Pacific

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AMSTERDAM, /PRNewswire/ —

Concern over Chinas economic performance persists, causing a further downward revision of its 2016 growth forecast from 6.9% this year to 6.7% in 2016. Atradius survey shows an uptick in late payment of B2B invoices in China. This can have a knock-on effect on the liquidity of some businesses in several countries in Asia Pacific, and appears to worsen the regions B2B trade credit risk outlook.

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As revealed by the October 2015 Atradius Payment Practices Barometer for Asia Pacific, 62.0% of the businesses surveyed in China (compared to 46.3% in Asia Pacific) reported that domestic B2B customers have slowed invoice payment due to liquidity problems over the past year. Late payment of invoices due to the formal insolvency of the domestic buyer was experienced by 27.3% of the businesses surveyed in China (compared to 21.4% in Asia Pacific). Moreover, the value of domestic B2B invoices more than 90 days past due of respondents from China nearly doubled over the past year (7.5% in 2015, up from 4.2% one year ago). The longer receivables remain outstanding, the higher the likelihood that they turn into bad debts and write-offs, negatively impacting the cash flow and profitability of businesses.

The managed slowdown of China’s economy, which appears to be having a severe impact on its insolvency environment, is forecast to trigger a worsening of B2B trade credit risk in several Asia Pacific countries. According to the Atradius survey, the warning signs of these ripple effects are already there. In Australia and Indonesia, for instance, countries whose economies are heavily dependent on commodity exports to China, the total value of B2B invoices for foreign trade that were more than 90 days overdue was significantly higher than last year. InAustralia, nearly 23% of the value of foreign past due B2B invoices remained unpaid 90 days after the due date (up from 6.4% last year). This percentage is 12% in Indonesia (up from 4.8% last year).

The Atradius Payment Practices Barometer for Asia Pacific highlights that approximately 90% of the respondents in the region reported having experienced late invoice payment from their B2B customers over the past year (response rate in the Americas 95% and in Europe 92.8%). Respondents in India and Indonesia (nearly 96% each) experienced late invoice payments from domestic customers the most often, while respondents in Australia(95.6%) experienced late payments from B2B customers abroad most often.

2.0% of the value of B2B receivables was written off by survey respondents as uncollectable. Respondents inHong Kong were the hardest hit by uncollectable receivables. For 54.4% of respondents in Asia Pacific, receivables were most often written off due to the customer being bankrupt or out of business. This was particularly the case in Indonesia (67.1% of respondents). This reflects the challenging business climate in which many businesses in the region still operate. Failure of the collection attempts was most often reported by respondents in Australia (nearly 51%).

Eric den Boogert, Director of Atradius Asia commented “The rebalancing of the Chinese economy has a significant impact on the whole Asia Pacific region, as well as on the global economy. Reflecting this, B2B trade volumes in the region have weakened especially in emerging economies. We have seen an upswing in payment defaults, raising trade credit risks in some economies in Asia Pacific.”

The Atradius Payment Practices Barometer for Asia Pacific also investigates the key factors for customer payment delays, the challenges to business profitability, and the respondents’ opinion on payment practice trends by industry in the next 12 months.

The complete report highlighting the survey findings of the 2015 Atradius Payment Practices Barometer for Asia Pacific can be found in the Reports & advice section of the website.

About Atradius

Atradius provides trade credit insurance, surety and collections services worldwide through a strategic presence in 50 countries. Atradius has access to credit information on 200 million companies worldwide. Its credit insurance, bonding and collections products help protect companies throughout the world from payment risks associated with selling products and services on trade credit. Atradius forms part of Grupo Catalana Occidente (GCO.MC), one of the leading insurers in Spain and worldwide in credit insurance.

Source: Atradius N.V.
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October 27, 2015 at 6:24 pm

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Strategy Analytics: China’s Telematics Services Market Shows Rapid Growth

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-Telematics Service Providers See Opportunity and Challenges in Growing Market

BOSTON /PRNewswire/ — Strategy Analytics’ latest report, China’s Telematics Service Provider Landscape, profiles six major companies in this market, illustrating the opportunities in the market and the challenges they face as the market grows and automotive OEMs in China seek more control over their respective telematics platforms. Topics covered include each telematics service provider’s (TSP’s) business-scope, licenses and key findings about their products, capabilities, and OEM customers.

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TSPs located in China profiled in this report include China TSP, Verizon Telematics China, Shanghai OnStar, PATEO, TimaNetworks, and YESWAY. TSPs in this market face a rapidly changing marketplace.

“As control of system architecture and protocols move to the OEM, TSPs will have less opportunity to act as end-to-end telematics solution providers or even as telematics system integrators,” said Kevin Li, senior analyst, Strategy Analytics’ Automotive Infotainment & Telematics service. “Only companies with value-added segments outside of these core telematics platform areas may still be able to offer services to OEMs, such as call center operation or content provision.”

This rapid growth is fuelled by automotive OEMs’ desire to offer a wide range of connected services to vehicle buyers in China via embedded cellular connections.

“According to Strategy Analytics’ analysis, 30% of the new cars sold in China’s market will ship with embedded modems in 2018,” said Richard Robinson, Service Director for Strategy Analytics’ Automotive Infotainment & Telematics Service. “This percentage will continue to increase as many OEMs plan to ship 100% of their vehicles with embedded modems, including BMW, Cadillac, and Lexus. An attach rate of 30% means that just over 8 million passenger cars in China will be connected via embedded modem by 2018.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.

China Contact: Kevin Li, +86 186 0110 3697,

European Contact: Richard Robinson, +44 1908 423646,

Source: Strategy Analytics

Written by asiafreshnews

October 27, 2015 at 6:23 pm

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Study: 70% of Businesses Expect to Grow Their External Workforce; Strategic Management is Crucial

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-Ardent Partners Report Says 50-50 Split of Contingent/Permanent Workers is “Not Far Off”

CHICAGO, /PRNewswire/ — “The ‘future of work’ is here,” according to an Ardent Partners study underwritten in part byFieldglass, Inc., an SAP company and the global cloud technology leader in services procurement and external workforce management.

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Ardent Partners’ annual “State of Contingent Workforce Management” study, released today, details the continuing evolution of the flexible workforce, explains how program needs and priorities have grown over time, presents the strategies that create best-in-class programmes, and makes suggestions based on future trends and predictions. Fieldglass is offering a complimentary download of the report.

Highlights, compiled from a survey and interviews with organisations within North America, EMEA, Asia-Pacificand South America, include the following:

External workforces are critical yet growing without control

The report found that 95 percent of organisations consider their contingent workforce to be vital to overall business success and growth, and nearly 70 percent expect to increase it. That said, only 51 percent of all external labour and services spend is formally accounted for in corporate planning, budgeting and forecasting.

Vendor Management Systems remain the top third-party platform

“VMS solutions are the true ‘nexus’ of contingent workforce management, helping to enable key intelligence capabilities, supplier and spend management processes, and supporting innovation via self-sourcing competencies… and [Statement of Work] SOW management,” the report states.

Companies with “Best-in-Class” programmes exhibit four basic characteristics

They leverage data to achieve real-time visibility into their workforce; excel in core capabilities such as the standardisation of day-to-day operations; use technology to adhere to strict compliance standards; and display a total talent vision, utilising a holistic process to manage all workers.

“As business cycles tighten, competition stiffens and globalisation pressures increase, organisations must leverage talent as a critical differentiating factor,” said Rob Brimm, President, Fieldglass. “Companies that are leading the way today take a holistic view of work and the best way to get it done, regardless of whether that’s through a full-time employee, contractor or a project team. Ardent Partners’ report details solid strategies within this mindset and should serve as a strong predictor of future trends.”


Fieldglass, an SAP company, provides the industry’s leading technology for services procurement and external workforce management. More than 400 of the top global businesses leverage Fieldglass’ intuitive, cloud-based services solution to gain visibility into its external labour, project-based services including Statements of Work (SOW), independent contractors and additional flexible talent pools.

The Fieldglass Vendor Management System (VMS) is used by organisations across all industries and geographies to achieve total workforce visibility and ultimately maximise cost savings, worker quality, compliance and programme efficiencies. Procurement and HR professionals from companies including GlaxoSmithKline, Johnson & Johnson, Monsanto and Rio Tinto partner with Fieldglass to develop sophisticated talent and spend management strategies necessary to create best-in-class workforce programmes. For more information, visit

Source: Fieldglass, Inc.

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October 27, 2015 at 6:23 pm

Posted in Uncategorized

Empire State Realty Trust And iHeartMedia To Thrill Viewers With Annual Halloween LED Music-To-Light Show

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NEW YORK, /PRNewswire/ — Today, Empire State Realty Trust, Inc. (NYSE: ESRT) and iHeartMedia officially announced a Halloween “treat” with the annual Empire State Building (ESB) Halloweenmusic-to-light show. The iconic landmark will synchronize its world-famous LED tower lights to spooky Halloweenhits, broadcast on iHeartMedia’s powerhouse radio stations Z100 and 103.5 KTU and via the iHeartRadio app at6:45 p.m. and on Saturday, October 31, 2015. Renowned lighting designer Marc Brickman will choreograph the display to a soundtrack including fan favorites from previous Halloween shows as well as new additions “Disturbia” by Rihanna, “E.T.” by Katy Perry and The Addams Family theme song.

The stunning presentation will be visible to trick-or-treaters, revelers and tourists along New York’s Greenwich Village 42nd annual Halloween parade route, as well as from various vantage points around New York City and the Tri-State area.  A video of the entire show will be posted on the Empire State Building’s YouTube channel ( right after the show for fans around the world to enjoy.  Fans can use the hashtag #ESBoo on social media channels to join in the excitement.

“The Empire State Building and iHeartMedia’s Halloween light show attracts unprecedented attention from a global audience and has become an annual, viral visual sensation,” said Anthony E. Malkin, Chairman and CEO of ESRT.  “ESRT and iHeartMedia’s music-to-light shows are must-see annual spectaculars that define the holidays and special occasions in New York City and around the world.”

“The Empire State Building, Z100 and KTU are three New York icons,” said Tom Poleman, President of National Programming Platforms at iHeartMedia. “We’re excited to partner by syncing our music to the tower lights, creating something special for New Yorkers while they celebrate one of the city’s biggest holidays.”

About the Empire State Building
Soaring 1,454 feet above Midtown Manhattan (from base to antenna), the Empire State Building, owned by Empire State Realty Trust, Inc., is the “World’s Most Famous Office Building.” With new investments in energy efficiency, infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The skyscraper’s robust broadcasting technology supports all major television and FM radio stations in the New York metropolitan market. The Empire State Building was named America’s favorite building in a poll conducted by the American Institute of Architects, and the Empire State Building Observatory is one of the world’s most beloved attractions as the region’s #1 tourist destination. For more information on the Empire State Building, please visit, @EmpireStateBldg, or

About Empire State Realty Trust
Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real estate investment trust (REIT), owns, manages, operates, acquires and repositions office and retail properties in Manhattan and the greater New Yorkmetropolitan area, including the Empire State Building, the world’s most famous office building. Headquartered inNew York, New York, the Company’s office and retail portfolio covers 10.0 million rentable square feet, as of June 30, 2015, consisting of 9.3 million rentable square feet in 14 office properties, including nine in Manhattan, three in Fairfield County, Connecticut and two in Westchester County, New York; and approximately 720,000 rentable square feet in the retail portfolio.

About iHeartMedia
With 245 million monthly listeners in the U.S., 87 million monthly digital uniques, over 75 million social followers and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 700 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 70 million users faster than any other radio or digital music service and even faster than Facebook.  The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit for more company information.

Forward-Looking Statements
This press release includes “forward-looking statements.” Forward-looking statements may be identified by the use of words such as “believes,” “expects,” “may,” “will,” “should,” “seeks,” “approximately,” “intends,” “plans,” “pro forma,” “estimates,” “contemplates,” “aims,” “continues,” “would” or “anticipates” or the negative of these words and phrases or similar words or phrases. The following factors, among others, could cause actual results and future events to differ materially from those set forth or contemplated in the forward-looking statements: the factors included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014, including those set forth under the headings “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” “Business” and “Properties.” While forward-looking statements reflect the Company’s good faith beliefs, they are not guarantees of future performance. The Company disclaims any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, or new information, data or methods, future events or other changes after the date of this press release, except as required by applicable law. For a further discussion of these and other factors that could impact the Company’s future results, performance or transactions, see the section entitled “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014, and other risks described in documents subsequently filed by the Company from time to time with the Securities and Exchange Commission. Prospective investors should not place undue reliance on any forward-looking statements, which are based only on information currently available to the Company (or to third parties making the forward-looking statements).

Media Contact:
Katherine Davis, Edelman

Source: Empire State Realty Trust, Inc.

Written by asiafreshnews

October 27, 2015 at 6:22 pm

Posted in Uncategorized

Emerging 802.11ah Low-Power Wi-Fi Standard to Face Difficult Path to Adoption in Crowded IoT Connectivity Space

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LONDON /PRNewswire/ — The emerging low power IEEE 802.11ah Wi-Fi standard will face a number of challenges as it seeks to address the limitations of existing 802.11 technologies for large-scale wireless sensor networking, Internet of Things (IoT) and machine-to-machine (M2M) applications in terms of both energy consumption and coverage. In ABI Research’s latest report, Market Opportunities for Low Power Wi-Fi and 802.11ah (, it finds that annual IC shipments are set to reach just 11 million units by 2020, four years after the appearance of the first chipsets expected in 2016.

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Operating in the sub-1 GHz (S1G) license-exempt bands, 802.11ah offers a much greater range over 2.4 GHz and 5 GHz technologies, while several further enhancements have also been made to the PHY and MAC layers, such as power-saving mechanisms to support several years of battery life, support for up to 8,191 devices per access point, and an extended range mode offering 150 kbps of throughput at a distance of 1 km. These enhancements make it attractive to IoT markets such as the smart home, healthcare and fitness devices, and automation and control.

The standard will find itself competing in the increasingly crowded and fragmented IoT connectivity space, while the move to the S1G spectrum brings new challenges such as incompatibility with existing infrastructure. Whereas other Wi-Fi standards, such as 802.11ac, are backwards-compatible with existing 802.11a/b/g/n routers, 802.11ah enabled products will require a separate gateway or new access point with an 802.11ah radio. This puts it in direct competition with other technologies such as ZigBee and Thread.

“The success or failure of 802.11ah will greatly depend on how long device designers and manufacturers are willing to hold back on developing products using alternative technologies and wait for the standard to develop. There are already strong and well-established low-power, low-cost wireless connectivity technologies available on the market, many of which are operating on the globally available unlicensed ISM bands. Tri-band devices supporting Sub-1GHz, 2.4GHz and 5GHz will need to come quickly to the market if it is to have any chance of success,” saysAndrew Zignani, Research Analyst at ABI Research.

Recent delays in the standards development process will also need to be quickly resolved in order to ensure that the technology, which is already relatively late to the party, has every chance of success. “With Bluetooth and 802.15.4 technologies such as ZigBee and Thread gaining momentum in the smart home and other IoT verticals, it is becoming increasingly clear that any remaining issues will need to be quickly resolved in order to ensure that the window of opportunity for 802.11ah, which is already closing very rapidly, does not slam shut altogether,” continues Zignani. “Upon its arrival, 802.11ah will find itself behind the latest developments in standalone chipsets, combo ICs, and IoT platforms of competing solutions, and likely at a higher cost.”

These findings are part of ABI Research’s Wireless Connectivity Research Service(, which includes research reports, market data, insights, and competitive assessments.

ABI Research provides technology market research and technology intelligence for industry innovators. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit, or call +1.516.624.2500.

Contact Info: Christine Gallen
Tel: +44.203.326.0142

Source: ABI Research

Written by asiafreshnews

October 27, 2015 at 6:19 pm

Posted in Uncategorized

5 Tips for Maintaining Customers Through Content Marketing

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NEW YORK /PRNewswire/ — Content marketing provides several benefits to small and large companies alike: It brings awareness to their brand, identifies their customers’ needs, and builds trusting relationships through a strategy that aligns with their overall business objectives. Smaller companies are now able to compete with brand names and, remarkably, can even have the upper hand because they have the opportunity to relate to their audience on a more personal level. While enticing new customers is a standard to any marketing strategy, what about utilizing content to create customer value for the return buyer?

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In his latest post on PR Newswire’s Small Business PR Toolkit, contributing author, Phillip Thune provides five ways that small businesses can show customer appreciation through their content efforts.

  1. Thank you. Customers appreciate recognition and feeling valued. Thune recommends that organizations should uncover unique opportunities to thank their customers. He cites handwritten thank you cards, social media posts or even videos as ways to thank customers.
  2. Spotlight.  A popular way that brands can feature customers is by spotlighting them as a “Fan of the Month.”  Help shoppers feel special by including their picture or featured article through the business website and various social media channels.
  3. Exclusivity. Thune suggests providing returning customers a sneak peek of new or updated products and coupons that only followers of the brand will see. Mobile apps can streamline this process by allowing users who have downloaded the app to receive cash-back rewards.

For discussion on the two remaining ways that small businesses can show customer appreciation through their content, read Thune’s complete article here:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

Source: PR Newswire Association LLC

Written by asiafreshnews

October 27, 2015 at 6:17 pm

Posted in Uncategorized