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Archive for September 25th, 2015

Xaxis Asia Pacific Executes First Buy Through comScore-The Trade Desk Integration Platform to Measure Digital Campaign Performance

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-Xaxis is First in Asia Pacific to Leverage comScore Validated Campaign Essentials Directly within The Trade Desk’s Buying Platform

SINGAPORE /PRNewswire/ — comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials™ (vCE®) directly within The Trade Desk’s buying platform.

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comScore’s global partnership with The Trade Desk, Inc. enables independent, streamlined campaign delivery and validation insights, and brings key comScore digital campaign insights directly to programmatic environments inAsia, Australia, Canada, Europe and the US. The integration of comScore vCE metrics into The Trade Desk allows joint customers to measure key performance indicators such as in-target delivery, reach/frequency, GRPs, ad viewability, invalid traffic (IVT) and geographic delivery. It also enables a streamlined process for tagging vCE campaigns directly in The Trade Desk’s system for efficient campaign setup and management.

“The Xaxis platform is about reaching and engaging audiences at scale in an efficient manner,” said Michel de Rijk, CEO, Asia Pacific at Xaxis. “The comScore-The Trade Desk integration is a big step forward in combining ad delivery and ad effectiveness measurement into a seamless, scalable process. As a leader in the programmatic space, we eagerly support this streamlined workflow not only to increase efficiency but also to accelerate campaign optimisation for our clients.”

“We’re delighted with this partnership which provides both of our clients such as Xaxis with access to comScore’s independent campaign metrics in The Trade Desk’s buying platform in more than 25 countries globally, including 12 Asia Pacific markets,” said Joe Nguyen, Senior Vice President, Asia Pacific at comScore. “This workflow integration will provide clients with the key metrics they need to evaluate daily campaign performance. By making these vCE metrics available in programmatic environments like The Trade Desk, advertisers and agencies can seamlessly evaluate the impact of their advertising spend.”

“We’re thrilled to have a global leader such as comScore as our third-party validation partner,” said Mike Davis, VP of Innovation at The Trade Desk. “Our clients will benefit from the comScore vCE integration, which will allow them to have access to independent and more robust campaign metrics, giving them greater confidence as to whether they are meeting their campaign goals.”

About comScore
Founded in 1999 and headquartered in Reston, Virginia, USA, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit to learn more.

About The Trade Desk, Inc.
Recently named ninth in Forbes Magazine’s Top 100 List of America’s Most Promising Companies, The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the validated Campaign Essentials (vCE) integration with The Trade Desk, and the broader vCE family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore’s most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Source: comScore, Inc.

Related stocks: NASDAQ-NMS:SCOR

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September 25, 2015 at 6:51 pm

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Heidrick & Struggles Expands Footprint in Australia with New Office in Perth

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PERTH, Australia /PRNewswire/ — Heidrick & Struggles (NASDAQ: HSII), the premier provider of executive search, leadership consulting and culture shaping worldwide, today announced the opening of an office in Perth. The new office will cover Australia’s industrial sector, with a special focus on energy, natural resources, mining and infrastructure.

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“With the addition of the Perth team, we are beginning a new chapter in our firm’s global growth story,” said Krishnan Rajagopalan, Executive Vice President, Global Markets. “We plan to continue to bring talented consultants into our firm around the world, adding to our capabilities where we see opportunity.”

Heidrick & Struggles established operations in Australia in 1989. The Perth office becomes the firm’s third office inAustralia and its 14th office in Asia Pacific. The firm has more than 300 employees across Asia Pacific.

“Building on our expertise in Sydney and Melbourne, the consultants in Perth will help drive the success and growth of industrial clients in Australia and throughout the region,” said Steve Mullinjer, Regional Leader of Heidrick & Struggles, Asia Pacific.

“The mining and oil-and-gas sectors are major contributors to the Australian economy,” Mullinjer said. The mining sector currently comprises about 7% of Australia’s total GDP. Industry reports forecast strong growth in coming years in the oil-and-gas industry’s contribution to the country’s overall economic output.

Debbie Cozart will lead the Perth office. Colin Simpson and Beau Yorke also join Heidrick & Struggles in Perth.

  • Debbie Cozart, Partner-in-Charge:  A former Heidrick & Struggles consultant, Cozart has a strong global network and extensive international experience in the upstream and downstream oil-and-gas sectors, including more than 16 years in global roles with ExxonMobil.
  • Colin Simpson, Partner:  A lawyer by training, Simpson specializes in C-Suite and functional leadership searches across a wide variety of industry sectors including natural resources, infrastructure, automotive distribution and logistics, telecommunications, financial services and education.
  • Beau Yorke, Principal:  Yorke has a decade of executive search experience in the oil-and-gas, and mining-and-resources sectors. Having lived and worked on three continents, he has completed numerous C-level assignments in Asia, Australia, the Middle East, Europe and the Americas.

About Heidrick & Struggles:
Heidrick & Struggles (Nasdaq: HSII) serves the executive talent and leadership needs of the world’s top organizations as the premier provider of leadership consulting, culture shaping and senior-level executive search services. Heidrick & Struggles pioneered the profession of executive search more than 60 years ago. Today, the firm serves as a trusted advisor, providing integrated leadership solutions and helping its clients change the world, one leadership team at a time.

H&S Media Contacts:

Karen Lau

Lia Randazzo



Source: Heidrick & Struggles
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September 25, 2015 at 6:49 pm

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Oracle Launches New All Flash FS1 Storage System

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-With Superior Flash Performance, Scalability and Unique Co-engineering, Oracle All Flash FS1 Tops EMC XtremIO Across Multiple Concurrent Mixed Workloads

REDWOOD SHORES, Calif. /PRNewswire/ — Oracle expanded its flash storage portfolio today with the announcement of an all-flash model of its Oracle FS1 Flash Storage System. Available now, the new Oracle All Flash FS1 Storage System delivers superior flash performance, capacity scaling, and flash provisioning and is designed to handle concurrent mixed workloads, such as OLTP and high-speed data backup, in enterprise SAN environments as well as in private or public clouds. It delivers up to 64 all-flash domains for highly-secure data isolation in multitenant cloud environments, I/O prioritization based on business value, scales to nearly 1 PB of raw flash capacity, and goes from pallet to power-on in less than 30 minutes.

All Flash FS1 demonstrates superior I/O performance and low latency with minimal falloff. Tests performed for customers show sub-one millisecond latency when running simultaneous workloads across small to large block sizes with up to 8x faster IOPS and 9.7x faster write throughput than EMC XtremIO(1). As a result, All Flash FS1 can reduce Oracle Database I/O wait times and effectively give customers back time for projects that can help drive a company’s top-line growth and bottom-line savings.

Oracle All Flash FS1 is the only all-flash storage system co-engineered with Oracle Database and Applications and delivers net incremental business benefits to customers when deployed with Oracle software, from industry-leading data compression to one-click application provisioning. All Flash FS1 is uniquely able to take advantage of Oracle Hybrid Columnar Compression, available only to Oracle Storage, the most advanced data reduction technology in the industry. Hybrid Columnar Compression typically delivers a 10:1 compression ratio, nearly twice the data reduction usually obtained with deduplication techniques, reducing storage capacity requirements and accelerating Oracle Database queries. While encrypted Oracle Database data can’t be deduplicated, it can be compressed with Hybrid Columnar Compression, providing significantly higher levels of security to customers and maintaining Oracle Database best practices.

All Flash FS1 also features Flash Profiles, which provide pre-tuned and optimized provisioning profiles for Oracle Database and enterprise applications to simplify and accelerate flash storage provisioning and application deployment. As the industry’s best all-flash scale up two-node system, Oracle All Flash FS1 can support hundreds of Oracle databases – all in flash.

“High latency has impacted customers on shared storage platforms for years, slowing down OLTP response times and preventing mixed workloads from running at full speed. Customers are looking to flash to address these issues,” said Mike Workman, senior vice president, Flash Storage Systems, Oracle. “Oracle All Flash FS1 dramatically reduces I/O wait times typically seen in today’s highly virtualized, transaction-driven enterprises where low latency is critical to response time. This superior performance combined with unique features, such as Flash Domains and Flash Profiles, make the All Flash FS1 the platform for customers who want to significantly accelerate their applications in SAN and secure cloud environments.”

“Oracle practitioners in our community expect the highest levels of data integrity and security coupled with predictable performance,” said David Vellante, chief research officer, Wikibon. “Products such as the All Flash FS1 are riding the flash price/performance curve and promise to deliver dramatically lower latency and consistent response times at an affordable price. This can significantly reduce the effort required to deliver what are often among the most stringent service level requirements in IT.”

“With their introduction of the Oracle All Flash FS1, which was engineered from the ground up to maximize Oracle Database performance and scale, Oracle enters the ranks of what IDC defines as the ‘true All Flash Array (AFA) vendors’,” said Eric Burgener, research director, Storage, IDC.  “AFAs feature unique designs that are specifically optimized for flash media, delivering more consistent performance across their entire throughput range than Hybrid Flash Arrays, and making them the storage platform of choice for application environments that demand the highest levels of performance.”

Additional Information

Join Oracle on LinkedIn and follow @Oracle on Twitter.  To learn more about Oracle’s flash storage, please follow@OracleHardware.

About Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE: ORCL), visit


Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


(1)   Oracle FS1-2 delivers 8x higher IOPS for 50% Read/50% Write IOs of 32KB, 215,000 for FS1-2 and 26,863 for XtremIO X-Brick, and 9.7x higher write throughput 5.4GB/s for FS1-2 and 554MB/s for XtremIO X-Brick. XtremIO data from pages 10-13 of “EMC XTREMIO PERFORMANCE REPORT: Test Methodology and Performance Results of EMC XtremIO Version 2.4 SP1,” published September 2014.

Source: Oracle

Related stocks: NYSE:ORCL

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September 25, 2015 at 6:47 pm

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The Connected Media Device Ecosystem: Smart TVs vs. Dedicated Streaming Media Devices

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-Are Consumers Willing To Be Locked Into One Connected Media Device Ecosystem?

BOSTON /PRNewswire/ — The popularity of OTT SVOD has influenced the increase of connected media devices in consumers’ homes. In turn, connected media devices continue to change consumers’ TV/video viewing behavior by bringing a variety of sources of media and entertainment to the larger screen. From family TV night via broadcasted TV, to binge watching and content stacking via OTT SVOD services on a consumer’s individual time, content consumption is in the control of the consumer.

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A new report from the Connected Home UX (CHX) group at Strategy Analytics ( exploring connected media device ownership has found that the accessibility to connected apps/services provides the convenience of on demand content and a more diverse breadth of TV/video to choose from; pushing consumers to watch more TV/video than ever before. From smart TVs to dedicated game consoles to portable dedicated streaming media devices, consumers are not just relying on one connected media device per household. Rather, consumers are turning to multiple devices due to costs, ease of use, UI and navigation, compatibility with other ecosystems and the apps/services/features available.

Ultimately this poses the question – are consumers willing to be locked into one connected media device ecosystem, or, will they continue to rely on multiple connected media devices to ensure a comprehensive and compelling media experience?

Click here for report:

Taryn Tulay, Senior Analyst and report author commented “While the idea of committing to only one connected media device ecosystem is appealing in terms of consolidation, ease and costs, the ability to do so requires the ecosystem to provide the ‘ultimate media experience’ – which, as suggested by our research, no devices on the market currently do.”

Continued Tulay, “A smart TV provides embedded apps/services and connected features but still lacks aspects that a dedicated streaming media device can offer, such as cheaper pricing, portability, ease of content mirroring and a simplified remote. However, the majority of consumers expect their next TV purchase to be a smart TV, particularly with the anticipation that most smart TVs will be less expensive by the time they consider purchasing a new one. With the cheaper price of dedicated streaming media devices, the benefits of having an alternative connected device that provides different value-added experiences outweigh the costs of purchasing one in addition to a smart TV.”

Diane O’Neill, Director, User Experience Innovation Practice, added “There is a definite opportunity to provide that comprehensive and compelling media experience consumers’ desire, in a single connected device ecosystem. The ideal connected device ecosystem will provide all critical aspects vital to not only the media experience, but also the in-home experience, in one hub, on the larger screen.”

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise

About Connected Home UX
The Connected Home UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information

Press Contacts
US Contact: Taryn Tulay, +1 617 614 0746,
European Contact: Diane O’Neill, +44(0) 1908 423 669,

Source: Strategy Analytics

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September 25, 2015 at 5:05 pm

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Boost Your Brand’s Strategy with Cause Marketing

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-Latest Small Business PR Toolkit article offers tips to get the highest impact from cause marketing

NEW YORK/PRNewswire/ — With more than 9 in 10 consumers likely to switch brands to one associated with a good cause1, cause marketing provides a unique opportunity for small businesses to build positive brand awareness, strengthen customer loyalty and employee pride, and make a difference within the community.  There’s long been a strong connection between entrepreneurship and giving, and to build an effective and mutually beneficial partnership with a charity takes some planning. To get the highest impact from your cause marketing efforts:

  • Choose a worthy cause. Ask questions and do research to ensure you are partnering with a cause that aligns with values and is significant to your target audience.
  • Clearly communicate the message. Brands can do harm if the messages surrounding their social responsibility efforts are ambiguous and potentially misleading.
  • Raise awareness and encourage participation. Depending on how you decide to promote the cause of your choosing, make certain that you are helping to raise awareness and are requesting your audience to participate in the online conversation.

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For further discussion on how to craft a cause marketing campaign, read PR Newswire’s latest Small Business PR Toolkit post here:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels


Source: PR Newswire Association LLC

Related stocks: LSE:UBM OTC-PINK:UBMPY

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September 25, 2015 at 5:02 pm

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Desso Receives Cradle to Cradle® Gold Certification

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WAALWIJK, the Netherlands/PRNewswire/ —

First Carpet Tile Manufacturer in the World to Achieve C2C Gold Level Certification

Desso, a leading carpet company (part of the Tarkett Group) has reached a major new milestone in its Cradle to Cradle® (C2C) journey in becoming the first carpet tile manufacturer in the world to achieve Cradle to Cradle® Gold level certification for a new carpet tile collection. The Gold certification is the culmination of seven years of hard work and effort, inspired by the goal of transitioning to the circular economy, based on C2C principles. The collection will be launched in all key markets in October 2015.

(Photo: )

The new Gold Collection comes standard with an EcoBase™ backing, that contains upcycled re-engineered calcium carbonate (chalk) from local drinking water companies, which is  100% recyclable in Dessos own production process. In addition, the collection contains ECONYL®, a 100% regenerated nylon made from recovered waste materials including post-consumer yarn waste from DESSO’s Refinity® plant.

The products in Desso’s Gold Collection offer the following benefits:

  • 100% positively defined[1] materials
  • 100% regenerated yarn (ECONYL®)
  • On average 80% recyclable[2] materials
  • On average 52% recycled content
  • Very low VOC’s[3]
  • Contributes to LEED v4[4] points

To reach this golden milestone, Desso has had to fulfil a broad range of tough environmental and human health criteria, as defined within the Cradle to Cradle Certified™ Product Standard. This is a framework for innovation, which shows that ‘designing with purpose’ makes perfect business sense and at the same time, positively impacts the environment and human health.  Products are certified by the independent Products Innovation Institute, based in the US. Next to this collection, 93% of Desso’s commercial carpet tile range is Cradle to Cradle® certified, at either Bronze or Silver level depending on the backing type.

Desso has been on the path towards the circular economy since 2008 based on Cradle to Cradle® principles, which enables manufacturers to make goods designed for more than one product life cycle in an ever moving non-toxic closed loop, increasingly powered by renewable energy. In this way, the circular economy helps us tackle several major global challenges: resource scarcity, toxicity, and climate change. As a regenerative model inspired by nature, it replaces the more traditional linear ‘take, make and waste’ system.

According to recent research[5], the circular economy could unleash as much as a trillion dollars a year globallythrough a smarter use of material streams.

Desso is committed to making the transition to the circular economy through meeting Cradle to Cradle® standards, a philosophy developed by German chemist Dr Michael Braungart and US architect William McDonough. It calls for companies to search for healthy materials, effective recycling systems and processes, good water stewardship, social fairness and renewable energy.

“Through the vision and hard work of our people and stakeholders we are delighted to have reached this important new milestone in our circular economy journey”, says Roland Jonkhoff, Managing Director, Desso and Vice President Carpet EMEA, Tarkett. “Alongside this, the innovations that are required on our path to becoming a C2C company, continue to contribute to our commercial success. This demonstrates to us and others that a business strategy coupled to strong CSR goals does underpin commercial success.”

About Desso® 

Desso, a Tarkett company, is a leading carpets, carpet tiles and sport pitches business, active in more than 100 countries. Its products are supplied to corporate offices, education, healthcare, government, homes and also hotels, cruise liners, airlines and premier football clubs. Desso’s mission is to develop unique products that deliver a much improved indoor environment, helping to maximise people’s health and wellbeing. This is driven by the company’s innovation programme based on the three pillars of Creativity, Functionality and Cradle to Cradle® design which underpins the shift to the regenerative circular economy. For more information please visit:

About Tarkett

Tarkett is a global leader in innovative and sustainable solutions for flooring and sports surfaces. Offering a wide range of products including vinyl, linoleum, carpet, rubber, wood & laminate, synthetic turf and athletic tracks, the Group serves customers in more than 100 countries worldwide. With 12,000 employees and 34 industrial sites, Tarkett sells 1.3 million square meters of flooring every day, for hospitals, schools, housing, hotels, offices, stores and sports fields. Committed to sustainable development, the Group has implemented an eco-innovation strategy and promotes circular economy. Tarkett’s net sales of 2.4 billion euros in 2014 are balanced between Europe, North America and the region comprising CIS countries, APAC & LATAM. Tarkett is listed on Euronext Paris (compartment A, ticker TKTT, ISIN: FR0004188670).

  1. Positively defined = all ingredients have been assessed as either Green (optimal) or Yellow (tolerable) according to the Cradle to Cradle® assessment criteria. As described in Cradle to Cradle® CertifiedCM Product Standard Version 3.1.
  2. In accordance with Cradle to Cradle Certified™ Product Standard
  3. In accordance with Cradle to Cradle Certified™ Product Standard. This standard prescribes that: TVOC must be < 0.5 mg/m3. Individual VOCs < (0.01) x [the lower of the TLV or MAK value]. The time point used is 7 days.
  5. Towards the circular economy, volumes 1-3, Ellen MacArthur Foundation/McKinsey.


Source: Desso

Written by asiafreshnews

September 25, 2015 at 4:49 pm

Posted in Uncategorized

G2A Invites Fans to WIN a Luxury Island Holiday for Two – Enjoy Epic Gaming Battles in a Tropical Paradise

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RZESZÓW, Poland and HONG KONG /PRNewswire/ —

G2A, the world’s fastest growing digital gaming marketplace, is excited to announce its latest giveaway: an all-expenses paid trip for two to attend the World Series of Video Games Maldives 2015. With its WSVG World Championship contest, G2A wants to give gamers the exclusive opportunity to experience epic gaming contests in the splendour of a tropical utopia, from the comfort of a beach chair nestled in the Maldives’ pristine, sandy beaches. The Final Stages of the WSVG World Championship 2015 will be held from October 5- 10, 2015. In a one-to-one tournament, pitting all Top 8 contestants against each other, players will demonstrate their skill in four classic games: Age of Empires II: The Conquerors, StarCraft II: Heart of the Swarm, Hearthstone: Heroes of Warcraft and FIFA 15.For an entire week, the G2A winners will have the once-in-a-lifetime chance to be a part of gaming history, surrounded by Maldivian luxury. 30 G2A gift cards valued at 10 EUR could also be won.

G2A Public Relations Jacqueline Purcell said, “This awesome prize is worth in excess of $8 thousand USD. Enter now to stand a chance to win”.

The contest is open for entries until the 29th September at 06:00 CET. To enter, contestants must:

a) Login to their G2A account, or create a new one
b) Follow G2A.COM and WSVG on Twitter
d) Like G2A.COM and WSVG on Facebook

Winners will be announced on the 29th September on the Contest Page and on social media:

About G2A

G2A is a trusted & certified global digital marketplace developed by professionals in diverse fields including gaming, management, finance, public relations and marketing. Every day G2A works hard towards creating the most outstanding digital platform for all video game enthusiasts, investing more than 20 million Euros in research and development over the last two years to ensure secure and guaranteed online initiatives. G2A is the global number 1 seller on eBay for digital gaming products. It has over 6 million unique users, and had more than 5 million transactions worldwide in 2014, with over 700 thousand in May 2015 alone.

Visit for more details.

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Source: G2A
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September 25, 2015 at 4:44 pm

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Global Atrial Fibrillation Registry Presents Two-Year Outcomes Data In More Than 17,000 Newly Diagnosed AF Patients

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LONDON /PRNewswire/ —

 The unique breadth and maturity of GARFIELD-AF Registry data presented at ESC Congress 2015 provides real-world insights on the evolution ofmanaging AF in everyday clinical practice across the globe 

The first-ever two-year outcomes from the Global Anticoagulant Registry in the Field – Atrial Fibrillation (GARFIELD-AF) showcased at ESC Congress 2015 expose that all-cause death was the most frequent major event in more than 17,000 newly diagnosed AF patients, far exceeding the rate of stroke or major bleeding. These two-year prospective outcomes from cohorts 1 and 2 show a mortality rate of 3.83% per person year compared to stroke rates of 1.25% per person year and major bleeding rates of 0.70% per person year. [1]


Additional one-year outcomes from more than 28,000 AF patients in cohorts 1-3, demonstrate a likely impact of comorbidities on increasing mortality, stroke and major bleeding. Patients with moderate-to-severe chronic kidney disease and those with a history of myocardial infarction had a markedly higher mortality rate than the overall population (9.4% and 6.9% respectively, compared to 4.0%).[1] “These data from the GARFIELD-AF registry indicate the importance of comorbidities in predicting patient outcomes and can offer physicians guidance in managing AF,” said Professor Sam Goldhaber of Harvard Medical School and the Brigham and Women’s Hospital. “The results suggest physicians should consider increasing the prescription of anticoagulants in AF patients with these comorbidities.”

Insights from nearly 40,000 patients with AF across the four sequential GARFIELD-AF cohorts from 2010 to 2015 show a shift in how AF is being managed across the globe. Overall, patients initiated on anticoagulant treatment for stroke prevention increased from 57.4% to 71.1%. Use of vitamin K antagonists (VKAs) and antiplatelets (combined or alone) fell from 83.4% to 50.6%, whilst use of non-vitamin K antagonist oral anticoagulants (NOACs) with or without an antiplatelet increased from 4.1% to 37.0%.[1] “This evolution in treatment patterns is consistent with the adoption of innovative therapies for stroke prevention,” said Professor Ajay Kakkar, Professor of Surgery at University College London and Director of the Thrombosis Research Institute. “The remaining challenge, however, is to ensure that the correct patient receives the appropriate therapy.”

Professor John Camm of St George’s University, London expanded on the treatment patterns revealed in GARFIELD-AF: “While we are seeing an overall increase in the use of appropriate anticoagulation therapy, GARFIELD-AF reveals a substantial variation in NOAC uptake between countries. Analysis in over 20,000 newly diagnosed AF patients across Europe from cohorts 1-3 showed these variations ranged from 2.6% to 58.0%.[2] The ongoing insights being gathered across countries and different care settings will help clinicians better understand how to improve care and outcomes for AF patients.”

GARFIELD-AF is the largest ongoing prospective registry of patients with newly diagnosed AF and at least one additional stroke risk factor. The ongoing real-world insights continuing to be gathered from the GARFIELD-AF Registry are being converted into real-world evidence that help inform and identify areas where the medical community can continue to improve patient outcomes.

Additionally GARFIELD-AF data in specific regions and patient populations were presented at ESC Congress 2015:

Vitamin K antagonist control in Eastern and Southeastern Asia[3]

GARFIELD-AF insights show fewer INR readings, longer intervals between readings and lower INR values in Eastern and Southeastern Asia (n=3,627) compared to countries in other regions of the world (n=13,546). For patients receiving VKAs for newly diagnosed AF in Eastern and Southeastern Asia, results showed:

  • Lower INR levels with the majority 2.0, a trend that was seen across all age groups
  • Use of anticoagulation in patients with a CHA2DS2-VASc score of ≥2 was lower

Stroke, major bleeding and mortality in newly diagnosed atrial fibrillation with moderate-to-severe chronic kidney disease: results from GARFIELD-AF[4]

One-year outcomes in 17,159 patients with AF reveal differences between patients with moderate-to-severe chronic kidney disease (n=1,760) and those with no or mild chronic kidney disease (n=15,399):

  • Moderate-to-severe chronic kidney disease is associated with a two-fold higher rate of mortality and major bleeding, and a 1.4-fold higher rate of stroke
  • Use of anticoagulants was more frequent in patients with moderate-to-severe chronic kidney disease
  • Further interrogation of mortality and bleeding event rates in the ongoing GARFIELD-AF registry may provide greater insight into balancing the benefits and risks of anticoagulant therapy for patients with AF and chronic kidney disease

About the GARFIELD-AF Registry

GARFIELD-AF is an independent academic research initiative, led by an international steering committee under the auspices of the Thrombosis Research Institute (TRI), London, United Kingdom.

It is an international observational, multicentre study of patients with newly diagnosed AF. It will follow 57,000 patients from at least 1,000 centres in 35 countries in the Americas, Eastern and Western Europe, Asia, Africa andAustralia. Nearly 45,000 patients were recruited in four sequential cohorts between December 2009 and July 2015. The fifth and final cohort began recruiting at the beginning of August 2015.

Contemporary understanding of AF is based on data gathered in controlled clinical trials. Whilst essential for evaluating the efficacy and safety of new treatments, these trials may not be representative of everyday clinical practice and, hence, uncertainty persists about the real-life burden and management of this disease. GARFIELD-AF seeks to provide insights into the impact of anticoagulant therapy on thromboembolic and bleeding complications seen in this patient population. It will provide a better understanding of the potential opportunities for improving care and clinical outcomes amongst a representative and diverse group of patients and across distinctive populations. This should help physicians and healthcare systems to appropriately adopt innovation to ensure the best outcomes for patients and populations.

The registry started in December 2009. Four key design features of the GARFIELD-AF protocol ensure a comprehensive and representative description of AF. These are:

  • Five sequential cohorts of prospective, newly-diagnosed patients, facilitating comparisons of discrete time periods and describing the evolution of treatments and outcomes
  • Investigator sites that are selected randomly within carefully assigned national AF care setting distributions, ensuring that the enrolled patient population is representative
  • Enrollment of consecutive eligible patients regardless of therapy to eliminate potential selection bias
  • Follow-up data captured for a minimum of 2 and up to 8 years after diagnosis, to create a comprehensive database of treatment decisions and outcomes in everyday clinical practice

Included patients must have been diagnosed with non-valvular AF within the previous 6 weeks and have at least one additional risk factor for stroke; as such they are potential candidates for anticoagulant therapy to prevent blood clots leading to stroke. It is left to the investigator to identify a patient’s stroke risk factor(s), which need not be restricted to those included in established risk scores. Patients are included whether or not they receive anticoagulant therapy, so current and future treatment strategies and failures can be properly understood in relation to patients’ individual risk profiles.

The GARFIELD-AF Registry is funded by an unrestricted research grant from Bayer Pharma AG (Berlin, Germany).

The burden of AF

Up to 2% of the global population has AF.[5] Around 10 million people in Europe[6], 5.1 million people in the USA[7]and up to 8 million people in China have AF.[8],[9] It is estimated that its prevalence will increase by approximately 2.5-fold by 2050[10] as the global population ages[11] . AF confers a five-fold increase in the risk of stroke,[12] and one in five of all strokes is attributed to this arrhythmia.[13] Ischaemic strokes associated with AF are often fatal, and those patients who survive are left more frequently and more severely disabled and more likely to suffer a recurrence than patients with other causes of stroke. In consequence, the risk of death from AF-related stroke is doubled and the cost of care is increased by 50%.[14]

AF occurs when parts of the atria emit uncoordinated electrical signals. This causes the chambers to pump too quickly and irregularly, not allowing blood to be pumped out completely. [15] As a result, blood may pool, clot and lead to thrombosis, which is the number one cardiovascular killer in the world.[16] If a blood clot leaves the left atrium, it could potentially lodge in an artery in other parts of the body, including the brain. A blood clot in an artery in the brain leads to a stroke. Ninety-two per cent of fatal strokes are caused by thrombosis.[17] People with AF also are at high risk for heart failure, chronic fatigue and other heart rhythm problems.[18] Stroke is a major cause of death and long-term disability worldwide – each year 6.7 million people die[16] and 5 million are left permanently disabled.[19]

About the TRI

The TRI is a charitable foundation and multi-disciplinary research institute dedicated to the study of thrombosis and related disorders. TRI’s mission is to provide excellence in thrombosis research and education, to develop new strategies to prevent and treat thrombosis and thereby improve quality of care, advance clinical outcomes and reduce healthcare costs. The TRI is a member of University College London Partners’ Academic Health Science Network.

For more information, visit


  1. Kakkar A.J. (2015, August). Anticoagulation and AF: real life data from the GARFIELD-AF registry. Symposium conducted at ESC Congress 2015, London, United Kingdom.
  2. Camm A.J., Ambrosio G., Atar D., et al. Patterns of uptake of non-vitamin K antagonist oral anticoagulants inEurope: an analysis from the GARFIELD-AF registry. Poster session presented at ESC Congress 2015,London, United Kingdom.
  3. Goto S., Angchaisuksiri P., Camm A.J., et al. Vitamin K antagonist control in Eastern and Southeastern Asia. Oral session presented at ESC Congress 2015, London, United Kingdom.
  4. Goto S., Atar D., Bassand J.P., et al. Stroke, major bleeding and mortality in newly diagnosed atrial fibrillation with moderate-to-severe chronic kidney disease: Results from GARFIELD-AF. Poster session presented at ESC Congress 2015, London, United Kingdom.
  5. Davis R.C., Hobbs F.D., Kenkre J.E., et al. Prevalence of atrial fibrillation in the general population and in high-risk groups: the ECHOES study. Europace 2012; 14(11):1553-9. 6/16/15. Available at:
  6. Stefansdottir H., Aspelund T., Gudnason V. et al. Trends in the incidence and prevalence of atrial fibrillation inIceland and future projections. Europace. 2011; 13(8): 1110-7
  7. Miyasaka Y., Barnes M.E., Gersh B.J., et al. Secular Trends in Incidence of Atrial Fibrillation in Olmsted County, Minnesota, 1980 to 2000, and Implications on the Projections for Future Prevalence, Circulation. 2006;114,(2)119-125
  8. Zhou Z., Hu D. An epidemiological study on the prevalence of atrial fibrillation in the Chinese population of mainland China. J Epidermiol 2008; 18(5):209-16. 6/16/15. Available at:
  9. Hu D., Sun Y. Epidemiology, risk factors for stroke, and management of atrial fibrillation in China. JACC 2008; 52(10):865-8. 6/16/15. Available at:
  10. Go A.S., Hylek E.M., Phillips K.A., et al. Prevalence of Diagnosed Atrial Fibrillation in Adults, JAMA. 2001;285,(18)2370-2375
  11. United Nations. World Population Ageing. 2009. Available at: Accessed January 2015
  12. Kannel W.B., Wolf P.A., Benjamin E.J., et al. Prevalence, incidence, prognosis, and predisposing conditions for atrial fibrillation: population-based estimates. Am J Cardiol. 1998;82(8A):2N-9N
  13. Atrial Fibrillation Society. The AF Report Atrial Fibrillation: Preventing a Stroke Crisis. Available at AccessedJanuary 2015
  14. European Heart Rhythm Association; European Association for Cardio-Thoracic Surgery, Camm A.J , Kirchhof P., Lip G.Y., et al. Guidelines for the management of atrial fibrillation: the Task Force for the Management of Atrial Fibrillation of the European Society of Cardiology (ESC). 8/22/14. Eur Heart J 2010; 31(19):2369-429. 6/16/15. Available at:
  15. National Heart, Lung, and Blood Institute. What is Atrial Fibrillation? 6/16/15. Available at:
  16. World Health Organization. The top 10 causes of death. Fact sheet N°310. Updated May 2014. 6/16/15. Available at:
  17. International Society on Thrombosis and Haemostasis. About World Thrombosis Day. Available at:
  18. American Heart Association. Why Atrial Fibrillation (AF or AFib) Matters. 8/22/14. Available at:
  19. World Heart Federation. The global burden of stroke. 6/16/15. Available at:

Thrombosis Research Institute London
Emmanuel Kaye Building
Manresa Road
London SW3 6LR

Source: Thrombosis Research Institute

Written by asiafreshnews

September 25, 2015 at 4:37 pm

Posted in Uncategorized – Realizing your 3D Printing Needs

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HONG KONG/PRNewswire/ — Print-Rite is pleased to announce the revamp of, a fully-featured website for the 3D printer brand CoLiDo. The website provides information on CoLiDo and 3D printing in general to fulfill the rising needs of worldwide users, hobbyists and anyone who wants to get involved in the 3D printing trend.

CoLiDo 3D printers and filament are now available in
CoLiDo 3D printers and filament are now available in

In the past, CoLiDo came to the market through local distributors and 3rd party online shops, but as 3D printing has become hotter than ever, there is a need for more 3D printing information online. As the number of CoLiDo users increase, we see our users are expecting more services such as a knowledge centre, direct buying, support services, and so on from us. Therefore, we improved the layout and content to act as an information platform for both CoLiDo users and anyone who are interested in 3D printing. provides various content for different viewers. In addition to product information and an online shop, also has a 3D printout gallery and a free 3D file download area (login required). Viewers can see what CoLiDo 3D printers can create, and even try by themselves.

For CoLiDo 3D printer users, they can find technical documents, free software and FAQ on the applications and troubleshooting. This information can help CoLiDo users fully utilize their printer. If they face any problems during printing or want to share their ideas with us, they can submit their messages to us through and CoLiDo’s support team and local distributors are available to provide assistance.

CoLiDo believes 3D technology is an aid to realizing human potential. will be the entrance for everyone to enter the 3D printing world, and bring everyone’s imagination to life through CoLiDo 3D printers. Find us

About Print-Rite

Print-Rite is a global leader in premium grade and world-class quality printer cartridges, 3D printers and filaments, providing over 10,000 ink and toner cartridge products for commercial customers, resellers and consumers worldwide. Headquartered in Hong Kong, Print-Rite has its own major manufacturing facilities in Zhuhai, Shanghaiand its global distribution network worldwide. For more information about Print-Rite products and company information, please visit website

Media Contact:
Hugo Wong
Product Manager
Print-Rite Management Co. Ltd.
Tel: (852) 2140 9251

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Source: Print-Rite Holdings Limited

Written by asiafreshnews

September 25, 2015 at 3:49 pm

Posted in Uncategorized

HealthEngine Affirms Its Position as the Leading Online Health Marketplace Partnering with Global Dental Software Experts, Software of Excellence

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PERTH, Australia /PRNewswire/ —  Leading global dental practice management software provider, Software of Excellence, has selected HealthEngine as its partner for delivery of online appointment directory solutions.

The newfound partnership means more dentists will have greater access to a wide range of tools and solutions that enable them to focus on providing the best possible dental experience for patients and not worry about the operation, management and marketing of their practice.

Currently, HealthEngine services more than 1,800 dentists through its Online Health Directory and Appointment Marketing, with this number set to rise significantly in the coming months.

Existing Software of Excellence clients can benefit from HealthEngine’s integrated online marketing solutions that work seamlessly with their existing practice management software; allowing practices to attract new patients through Australia’s largest online health marketplace, and boost their online reputation with a greater search engine presence.

HealthEngine’s move into the dental industry has come about following great success in the GP market. HealthEngine now has over 5,600 general practitioners using its online marketing solutions, Australia-wide and plans to continue helping health practitioners from all specialities to be part of a better healthcare experience.

HealthEngine CEO and Medical Director, Dr Marcus Tan, said he was excited about the new partnership.

“According to Neilsen, HealthEngine is now Australia’s largest consumer health site and through this partnership, HealthEngine is furthering its position as Australia’s leading provider of online marketing solutions that benefit both patients and health practices.”

“We’re proud to be able to contribute added marketing value to Software of Excellence customers, to ensure practices are running as efficiently and profitably as possible, and at the same time, ensuring patients have a better healthcare experience.”

Software of Excellence General Manager, Jonathan Engle said he looks forward to giving dentists access to more resources that will help them grow their business.

“Software of Excellence is committed to helping turn good dental practices into great businesses.”

“Partnering with HealthEngine means that our dentists have additional tools available to them when it comes to finding new patients, which is vital to business success.”

Members of the dental sector wanting to learn more about the partnership and range of services provided are able to access more information by visiting

About HealthEngine

HealthEngine was created in 2006 and has since grown to become Australia’s largest Online Booking System and Health Directory. Nearly 800,000 Australians visit every month to find, book and manage their health appointments. For more information visit

About Software of Excellence

Founded in New Zealand in 1988 and now with offices around the world, Software of Excellence are the global leader in providing practice management and marketing solutions to the dental and healthcare sectors. As a part ofHenry Schein since 2007, Software of Excellence benefits from access to international expertise, products, technology and people. For more information visit

For more information, please contact:

Barb Fullerton
Head of Sales – Dental, Allied & Specialist
Phone: 0413 997 266

Dr Marcus Tan
HealthEngine Chief Executive Officer and Medical Director
Phone: 0413 532 100

Jonathan Engle
Software of Excellence General Manager
Phone: 03 8872 5500

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Source: HealthEngine

Written by asiafreshnews

September 25, 2015 at 3:49 pm

Posted in Uncategorized