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Archive for September 2nd, 2015

Cell-phone Loyalty in LatAm: Potential for Large Disruption, Given the Right Offer

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NUREMBERG, Germany /PRNewswire/ — Across Latin American countries, only 20 percent or less of cell phone users have switched their service provider in the last 12 months. But when presented with various scenarios of improved offers, the percentage of people who say they would switch rockets to between 35 and 59 percent.  

These are some of the findings from a recent GfK online survey of around 4,900 cell phone users coveringArgentina, Brazil, Chile, Colombia, Mexico and Peru.

In the last 12 months, just 20 percent of cell phone users in Columbia have changed their provider, followed by 19 percent in Brazil and Mexico, 17 percent in Chile and Peru, and just nine percent in Argentina. But when GfK presented the respondents with a number of scenarios of different improved packages, it found that the percentage of ‘loyal’ users, who would not switch in any of the presented scenarios, is low (5 to 16 percent) – while the percentage of ‘mercenaries’, who would switch in any of the scenarios presented, ranged from a third to over half.

Peru has the highest percentage of ‘mercenaries’, standing at 59 percent, followed by Colombia (53 percent), Brazil(52 percent) and Mexico (50 percent). Even Chile (37 percent) and Argentina (35 percent) have well over a third of cell phone users saying they would switch provider in any one of the package scenarios presented.

Looking at the completely loyal users, who say they would not switch in any of the package scenarios given, Chilecomes out top, at 16 percent, followed by Argentina at 10 percent, then Brazil and Colombia at five percent each,Peru at four percent and finally Mexico at just three percent.

It is also worth noting that ‘number portability’ – the ability to take one’s cell phone number with one when switching provider – has only recently been introduced in Latin America. The expectation is that this will also increase churn, having removed one of the major barriers to switching.







Have switched in last 12 months







Mercenaries: would switch in any of the scenarios presented







Loyal: would not switch in any of the scenarios presented







Sample: smart phone users in Ar, Br, Co, Mx and Pe; total market in Cl

The study showed that the top two most attractive packages for consumers were: their current plan at a better price with a phone included for free, or a better plan at the same price, again with a phone included for free. Brazil alone stood out in voting the most attractive package as being their current plan at a lower price with the latest-technology phone included at a very low price.

Frans Janssen, chief operations officer for GfK’s Consumer Choices research in Latin America, comments, “Currently switching between cell phone providers is low across the LatAm region, giving the impression that loyalty (or inertia) is high. But this is not the case. Our findings show there is potential for high levels of churn, given the right offer. To retain their existing users and win users from competitors, service providers need to offer packages that maximize profit for the user. The first providers who go in with improved offers – backed by good quality service – are likely to make significant gains.”

About the study

GfK interviewed a total of 4,911 people aged between 14 to 65 years old via online surveys conducted in Argentina,Brazil, Chile, Colombia, Mexico and Peru. Fieldwork was carried out in July 2015 and the data weighted according to sample distribution of age, gender and region.

For more information, please visit or follow GfK on Twitter:

For the full study findings and insights – including results for individual providers – please contact: Frans Janssen, tel. +56-223-386-600 or .

Source: GfK
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September 2, 2015 at 6:13 pm

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Maxion Wheels to Showcase Latest Technologies at IAA 2015

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KONIGSWINTER, Germany /PRNewswire/ — Maxion Wheels announced today that its management team along with its engineering and sales representatives will be participating in the world’s leading automotive industry fair, the 66th International Motor Show IAA Cars in Frankfurt/Main, Germany.  During the event Maxion Wheels will present its most advanced technologies in the following areas: Maxion Hybrid Technology, Maxion Finishing Technology, Maxion Lightweight Technology, Maxion Forged Technology and Maxion Smart Wheel Technology.

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The Maxion Wheels team will be on site at the Messe Frankfurt Trade Fair Grounds from September 15 through September 18 at Booth No. D04 in Hall 4.1.  For more information, visit

About Maxion Wheels

Maxion Wheels, a division of Iochpe-Maxion S.A., produces wheels for passenger cars, light trucks and commercial trucks and trailers. The Company also produces steel wheels for military, agricultural and other off-highway applications. With more than 100 years of wheel-making experience and just over 10.000 employees globally, Maxion is the world’s largest wheel manufacturer, currently producing 65 million wheels per year and generating Sales of over 2 billion USD. The Company serves global OEM customers from 21 operations in 12 countries on 5 continents, and has state-of-the-art technical centers in the Americas, Europe and Asia. Visit our website at

Source: Maxion Wheels

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September 2, 2015 at 5:56 pm

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The 17th China International Optoelectronic Exposition opens today from 31 August through 3 September in Shenzhen, China

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-International conferences, academicians and experts’ keynotes, and thousands of optoelectronics famous brands highlight the event.

SHENZHEN, China /PRNewswire/ — The 17th China International Optoelectronic Exposition (CIOE 2015) opens today hosting five concurrent expositions including Optical Communications Expo, Lasers and Infrared Applications Expo, Precision Optics Expo, LED Tech China and Smart City China feature over 3,200 exhibitors covering a total exhibition space of 110,000 sq. meters.  Onsite registration is available between the hours of 0900-1700 from 31 August – 3 September at the Shenzhen Convention & Exhibition Center, Shenzhen, China.

With 2015 known as International Year of Light in China, CIOE organizers have planned several fair activities including the lecture “Scientists Face to Face” to popularize the knowledge of light and light-based technology. With  Shenzhen expected to become an increasingly important base for China’s light and light-based technology, CIOE organizers have also worked alongside academics giving lectures and reports to local institutes of higher learning focusing in these fields for several months  this year.   In particular, the chairman of International Year of the Light, John Dudley will visit the fair to further discuss future prospects and careers in this industry.

A series of international conferences will be held concurrently attracting increasing overseas professionals and experts of this industry. This year, the Optoelectronics Global Conference (OGC 2015) takes place at CIOE 2015 and opens with eight sessions. The OGC 2015 is hosted by the International Institute of Electrical and Electronics Engineers (IEEE), the Macau Society of Biomedical Engineering, Nanyang Technological University, and CIOE. Professor David Payne, director of Britain University of Southampton Optoelectronics Research Centre (ORC) will deliver  a keynote address  “Optical fibres: The next Generation.” In additional, the world’s leading optoelectronics market consultancy Yole Developpement who collaborated with CIOE to  hold the first International Forum on Sapphire Market and Technologies. This forum gathers the world’s top players and experts in sapphire industry to discuss the current situation and future trends of synthetic sapphire. Ludmila Zubova marketing director from Monocrystal, Dr. Rick Schwerdtfeger from Arc Energy, Jeff Nestel-Patt from GTAT, John Kwan Park from DK-Aztek and Silian optoelectronics, Union Light and Huawei will share their sapphire market information and technical directions.

CIOE 2015 will also hold various onsite activities such as face to face sourcing meetings, procurement and tendering meeting, an industry job fair, and new product and technology presentations. A dedicated media room for professionals is also setup to stream and report in real time fair news and other onsite activities such as the fascinating intelligent robot show, the exciting Makers Challenge Contest, and the thriving Wearable Products T-Show attracts thousands of visitors surging in exhibition halls.  For more information regarding CIOE 2015 visit:

About China International Optoelectronic Expos
The China International Optoelectronic Expo (CIOE) is a world-renowned event bringing the most advanced optoelectronics technologies and innovations to thousands of visitors annually.

Established in 1999, CIOE is now the largest show of its kind in the world featuring over 3,000 optoelectronic enterprises and their latest products in the area of over 110,000 sqm at the Shenzhen Convention and Exhibition Center. There are five concurrent specialised expositions focusing on optical communications and sensors, lasers and infrared applications, precision optics, LEDs and Smart Cities.  To learn more about CIOE, please

Media Relations
Cathy Yang
Tel: +86 755 21674229

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Source: China International Optoelectronic Expo
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September 2, 2015 at 5:43 pm

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Newest Bloomberg BNA Tax Management Portfolio Helps Practitioners Navigate The Evolving Complexities Of EU Tax Law

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-Unique Portfolio is First from Bloomberg BNA to Provide In-Depth Insights Exclusively into European Tax Issues

ARLINGTON, Va. /PRNewswire/ — Bloomberg BNA today announced at the 69th International Fiscal Association Congress in Basel, Switzerland the release of Business Operations in the European Union—Taxation, its latest Tax Management Portfolio which provides an in-depth analysis of the development of EU tax law.  The Portfolio has been made available to all subscribers to the Bloomberg BNA Premier International Tax Library, the Foreign Income Portfolios Library and Bloomberg Law.  It was authored by Pascal Faes, Partner at NautaDutilh inBrussels, one of the world’s leading tax practitioners and expert in both European Union and Belgian tax law.

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The Portfolio covers primary and secondary legislation and analysis of European Union case law.  Business Operations in the European Union—Taxation provides practical guidance and real-world examples to enable tax professionals to make smarter decisions as they advise their clients regarding European tax issues.  It features hundreds of searchable sections on all facets of EU tax law, offering practitioners the added confidence that comes with having access to valuable information in a single resource.

“This Portfolio is a significant and distinctive addition to the Bloomberg BNA Tax Management Portfolio series,” said Faes.  “It provides a wealth of insights into EU tax law and the case law of the Court of Justice of the European Union which is having an increasing impact on EU member states’ legislation and the tax treaties they are putting in place.”

“This Portfolio is the first from Bloomberg BNA to focus exclusively on the complex, evolving tax laws of the European Union,” said George Farrah, Editorial Director, Bloomberg BNA’s Tax & Accounting division.  “Bloomberg BNA’s Tax Management Portfolios go beyond simply explaining the law — they offer useful examples, scenario analysis for specific types of situations, and practical aids to help tax practitioners apply the law.  Tax practitioners can quickly and easily find the guidance they need in an easy-to-use format, saving them valuable time and money.”

Business Operations in the European Union—Taxation is part of the Premier International Tax Library, which provides practitioners news and guidance to navigate the complex tax treaty networks and business regulations of 114 countries and jurisdictions.

About Bloomberg BNA
Bloomberg BNA, a wholly owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Its network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance — the information that matters most to professionals. Bloomberg BNA’s authoritative coverage spans a full range of legal practice areas, including tax & accounting, labor & employment, intellectual property, banking & securities, employee benefits, health care, privacy & data security, human resources, and environment, health & safety.

Source: Bloomberg BNA

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September 2, 2015 at 3:34 pm

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India Announces New Partnership to Accelerate Financial Inclusion for Everyone

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-Government of India joins the United Nations’ Better Than Cash Alliance to share success stories from the world’s largest financial inclusion programme

NEW DELHI and NEW YORK /PRNewswire/ — Government of India is joining the UN-based Better Than Cash Alliance. The announcement comes on the first anniversary of Prime Minister Narendra Modi’s flagship financial inclusion programme Pradhan Mantri Jan-Dhan Yojana (PMJDY).

Under PMJDY, in one year, 175 million new accounts have been opened, with deposits totaling more than $3.4 billion (223 billion Rupees), as revealed by the Government of India.

The new partnership with the Better Than Cash Alliance, made up of governments, companies, and international organizations, is an extension of Indian Government’s commitment to reduce cash in its economy. Digital financial services lower the cost of providing financial services and make it more convenient for poor people to access their accounts.

Mr. Arun Jaitley, Finance Minister of the Government of India, said: “The scale of ambition of Pradhan Mantri Jan-Dhan Yojana has been much higher than for any other financial inclusion initiative in the past. The project has been instrumental in bringing almost all families of the country into the formal financial system and enabling citizens at grassroots level to perform financial transactions and keep their hard-earned money safe.”

India’s announcement comes ahead of next month’s United Nations special summit in New York, when Prime Minister Modi and other world leaders will launch the adopted Sustainable Development Goals (SDGs). Digital financial services are a key tool for the implementation of the goals, and advocates hope India’s leadership inspires other governments to harness the power of digital payments as a strategy for achieving the SDGs.

India’s leadership and progress are inspirational for countries around the world,” said Dr. Ruth Goodwin-Groen, Managing Director of the Better Than Cash Alliance. “By making the digitization of payments to achieve financial inclusion a top priority, the Indian Government is showing its commitment to improving the lives of its people and driving inclusive growth.”

One year ago, the Indian Government announced PMJDY with a goal of covering every household with a bank account in less than five months’ time. The programme focuses on citizens excluded from the formal financial sector, including women, small farmers, and labourers. To ensure that these accounts are actively used, the Government is delivering financial products, such as credit for economic activity, as well as remittance facilities, insurance, and pension directly into the accounts.

“We have been recognized by the Guinness World Records for opening over 1.8 crore (10 million) bank accounts in a single week,” added Finance Minister Jaitley. “As a next step, the aim is to utilize these accounts for extending insurance, pension, and credit facilities to those who are currently excluded from these benefits.”

Dr. Hasmukh Adhia, Secretary for the Department of Financial Services of the Government of India, said: “PMJDY has been a game changer in the country’s financial inclusion efforts. The initiative has demonstrated that when we converge the efforts of all stakeholders, and work in unison with clearly defined goals, unprecedented results follow.”

The financial inclusion programme, along with Aadhaar biometric unique identity cards that make it easier for the Government to identify social benefit recipients and the widespread use of mobile phones, are driving financial inclusion in India. It is also resulting in cost savings. The fuel subsidy programme, which is the world’s largest cash transfer programme, saved $2 billion (131 billion Rupees) by paying cooking gas consumers directly into their bank accounts, according to a new paper by Columbia University.

Success stories

There have been many success stories since the launch of PMJDY. For example, Canara Bank opened 12 million accounts and delivered financial literacy and educational tools to poor people in rural areas. Union Bank of India has also prioritized financial inclusion in rural areas, with a particular focus on women by providing weekly education trainings in villages and garment factories.

Rama Devi’s story highlights the impact on people’s lives. A resident of the small village of Nawadkheda, she opened her bank account during PMJDY’s launch one year ago that included extensive outreach to the community. Prior to opening a bank account with IDBI Bank, the mother of three who helps her husband in his general store did not have a bank account or any idea of the benefits of having one. She now transacts on a regular basis and plans to open recurring deposit accounts for all her children.

By joining the Better Than Cash Alliance, the Indian Government will have a research, technical, and policy partner as it continues to create a digital financial economy. Other Government members of the Alliance will also benefit by gaining access to the lessons and insights of India’s experience and growing expertise.

About Better Than Cash Alliance

The Better Than Cash Alliance is a partnership of governments, companies, and international organizations that accelerates the transition from cash to digital payments in order to reduce poverty and drive inclusive growth. The United Nations Capital Development Fund serves as the secretariat. To learn more, visit, follow @BetterThan_Cash and subscribe for news.

About Pradhan Mantri Jan-Dhan Yojana (PMJDY), National Mission on Financial Inclusion, Department of Financial Services, Ministry of Finance, Government of India

PMJDY is a National Mission on Financial Inclusion encompassing an integrated approach to bring about comprehensive financial inclusion of all the households in the country. The plan envisages universal access to banking facilities with at least one basic banking account for every household, financial literacy, access to credit, insurance and pension facility. To learn more, visit

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Source: Better Than Cash Alliance

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September 2, 2015 at 3:25 pm

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Hitachi Consulting Announces Planned Retirement Of CEO Philip Parr

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-Hitachi Data Systems EVP of Global Services Hicham Abdessamad Appointed as Successor

DALLAS  /PRNewswire/ — Hitachi Consulting, a leading provider of IT consulting and managed services, announced today that President and CEO Philip Parr will retire at the end of September 2015. Hitachi Data Systems Executive Vice President of Global Services Hicham Abdessamad will assume the role, effectiveOctober 1, 2015.

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Parr will retire after more than six years as CEO and 13 years with Hitachi Consulting. During his tenure, the company grew from predominately a US-based technology consultancy with 1,200 employees, to a global business and IT consultancy with over 6,500 employees speaking 25 languages and operating in 50 countries. The company established multiple off-shore delivery locations and a base of offices in all major geographies around the world, while tripling revenue and creating a balanced portfolio of business consulting, technology implementation and outsourcing services.

“Seeing the company grow, our base of talent expand around the world, and positioning Hitachi Consulting as Hitachi’s global consulting and IT services company was an exciting and highly satisfying period for me as president and CEO,” said Parr. “But what is the most fun in this business is working with our customers and talented people. During the last few years I have worked with Hicham and come to respect his capabilities as a leader, and I know we share the same passion for excellence and drive to deliver the highest levels of customer value. I am very pleased that Hicham will be leading Hitachi Consulting into its next round of growth and services innovation.”

Abdessamad currently serves as executive vice president of global services at Hitachi Data Systems and is a current Hitachi Consulting board member. Abdessamad will report to Jack Domme, chairman of the board of Hitachi Consulting. Abdessamad takes on this new role after his successful leadership of the Hitachi Data Systems (HDS) Global Services business – doubling its annual revenues to US$1.3 billion. He will vacate his role with HDS, effective September 30.

“Hicham has been a critical leader in helping Hitachi Data Systems transform from a hardware company into a complete solutions company, where software and services account for more than 60 percent of our total revenues,” said Domme. “He has helped drive increased synergies between Hitachi Consulting and HDS for a number of years to support our mutual enterprise customers, as well as emerging projects to support Hitachi’s Social Innovation business. Hicham is a proven senior executive who brings a passion for winning, the ability to build and lead world-class teams, and a laser focus on unrivaled client experience.”

“Phil has developed Hitachi Consulting into a global leader in consulting services and has been a close collaborator with my team at HDS for many years,” said Abdessamad. “I want to thank him for all of his contributions, not only to Hitachi Consulting but to the entire Hitachi ecosystem. I’m thrilled with this new role, and look forward to helping drive continued growth for Hitachi Consulting and, most importantly, greater strategic value for our global clients.”

About Hitachi Consulting

Hitachi Consulting is the global management consulting and IT services business of Hitachi Ltd., a global technology leader and a catalyst of sustainable societal change. In that same spirit – and building on its technology heritage – Hitachi Consulting is a catalyst for positive business change, propelling companies ahead by enabling superior operational performance. Working within their existing processes and focusing on targeted functional challenges, we help our clients respond to dynamic global change with insight and agility. Our unique approach delivers measurable, sustainable business results and a better consulting experience. For more information

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges with our talented team and proven experience in global markets. The company’s consolidated revenues for fiscal 2014 (ended March 31, 2015) totaled 9,761 billion yen ($81.3 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes power & infrastructure systems, information & telecommunication systems, construction machinery, high functional materials & components, automotive systems, healthcare and others. For more information on Hitachi, please visit the company’s website at

HITACHI is a trademark or registered trademark of Hitachi, Ltd.

Source: Hitachi Consulting

Related stocks: OTC-PINK:HTHIY Tokyo:6501

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September 2, 2015 at 3:24 pm

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OnApp Releases New Version of its Portal for VMware vCloud Air Network Service Providers

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OnApp v4.1 enhances cloud management, provisioning and billing for service providers running VMware vCloud Director 5.6 and 8.0, VMware vCloud Air and VMware vCenter

OnApp has released a new version of its web and mobile portal for VMware vCloud Air Network service providers.


The new portal, based on v4.1 of the OnApp Cloud platform also released today, gives service providers a highly configurable, enterprise-grade front end for a wide range of cloud services based on VMware vCloud Director 5.6 and 8.0, vCloud Air and vCenter. The addition of vCloud Air support, new monitoring and billing capabilities, new self-service capabilities, and a global marketplace module for vCloud-based services, paves the way for OnApp to become the de facto customer portal for all VMware vCloud Air Network service providers.

“More than 3,000 service providers in 93 countries use OnApp to sell the complete range of Infrastructure-as-a-Service products through a ‘single pane of glass’ control panel,” said OnApp CEO, Ditlev Bredahl. “With the new version of our VMware portal, we’ve taken big steps towards providing that single pane of glass experience for all vCloud Air Network products.”

The OnApp portal provides a streamlined, highly automated environment for deploying and managing vApps, VMs, Catalogs, Firewalls, users, billing plans and more, via an intuitive and fully rebrandable user interface. A large number of VMware-based cloud service providers are now trialling, deploying or actively using the new OnApp portal in production, including Immedion.

“Meeting the needs of our customers is always our top priority, and the OnApp portal gives us a fast and intuitive way to streamline provisioning and billing for the services we offer as part of the VMware vCloud Air Network MSP initiative,” said Rob Moser, Chief Operating Officer of Immedion.

The new OnApp portal introduces a range of new features, including:

  • vCloud Air support – adding UI options such as Virtual Server monitoring, and features integrated billing plans.
  • vCloud Templates – cloud providers can set up ready-to-deploy packaged resources.
  • Enhanced vApp management – a wide range of tools for managing and configuring resources, networks and VMs associated with a vApp.
  • Network and edge gateway management – enabling providers to configure a wide range of network services via the UI.
  • Enhanced metering, monitoring and billing – bringing OnApp’s highly configurable billing engine to VMware-based cloud service delivery.
  • Global marketplace – vCloud Air Network service providers can create their own marketplace for services built on their OnApp and VMware cloud platform.

The new portal is based on v4.1 of the OnApp Cloud platform, which also reaches general availability today.

Source: OnApp
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September 2, 2015 at 3:21 pm

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Global sales and marketing firm ZS opens Singapore office

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— New office to build on existing client service in growing Asia-Pacific region —

EVANSTON, Ill. /PRNewswire/ — In a move to expand its presence in the Asia-Pacific region, global sales and marketing firm ZS recently opened an office in Singapore. The new office is ZS’s fifth location in Asia and 22nd worldwide.

Dedicated to helping companies around the world and across multiple industries address a wide range of sales and marketing issues, the firm increases its investment in Singapore as the pharmaceutical, biotechnology and medical device industries continue to boom in the region. Many large pharmaceutical and medical device companies either already have a regional headquarters in Singapore or plan to build a presence in the country.

Singapore has become a hotbed for multinational health care companies, and we’ve helped many of these firms — and their affiliates — address unique sales and marketing challenges for several years now,” said ZS Managing Director Chris Wright. “ZS got its start more than 30 years ago in the pharmaceutical industry and has expanded into many other industries over the years. The investment in our new location builds on our strategic success and allows us to be closer and better positioned to help companies in Singapore and the Asia-Pacific region. It also highlights our commitment to clients around the world.”

ZS Principal Mazen Zahlan will lead the Singapore office. Zahlan, who previously worked in the firm’s Princeton, New Jersey, office, has more than 20 years of experience working with clients across multiple industries in Asia,Europe and the United States. He has particular expertise in sales, marketing and product development strategies and processes. This includes organizational design, post-merger integration, global product launch strategy, commercial model and customer experience design, and sales and marketing effectiveness. Zahlan also has worked extensively on specialty product launches in Asia-Pacific and has helped clients expand their operations in the region.

“Pharmaceutical and medical device companies are challenged to devise commercial strategies, allocate resources and build and retain a strong team to tap opportunity in the region’s many growth markets,” Zahlan said. “In Singapore, ZS will draw on three decades of experience to help companies create effective go-to-market strategies, build their capabilities and frequently operate as an extension of their teams. The Singapore office will offer the full scope of ZS services and be a full-fledged sales and marketing partner to companies in the region.”

Sampath Nachiappan, a ZS business consulting manager, will support Zahlan in Singapore. Nachiappan has more than a decade of consulting and industry experience in Asia and the U.S. He has worked with companies in theAsia-Pacific region on commercial assessment and design, opportunity assessment, and sales force optimization and effectiveness.

Top talent from ZS offices around the globe has also joined the office in Singapore located at Samsung Hub, 3 Church St., Level 8. For more information, please call 65-6221-6231 or contact Mazen Zahlan( or Sampath Nachiappan (

About ZS
ZS is the world’s largest firm focused exclusively on improving business performance through sales and marketing solutions, from customer insights and strategy to analytics, operations and technology. More than 4,000 ZS professionals in 22 offices worldwide draw on deep industry and domain expertise to deliver impact where it matters for clients across multiple industries. To learn more, visit or follow us on Twitter (@ZSAssociates) and LinkedIn.

Source: ZS

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September 2, 2015 at 3:20 pm

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UBS launches global brand campaign

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-Campaign photography by Annie Leibovitz
-New brand design, tone of voice and sonic logo
-Campaign media investment over 70% digital

ZURICH  /PRNewswire/ — UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement.

Experience the interactive Multimedia News Release here:


“The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.”

Together, we can find an answer
The brand campaign features a brand film with a series of questions asked in the voice of clients. The film consists only of text on a white background accompanied by Family of the Year’s hit song “Hero.” The campaign line following the film and all other advertising is “For some of life’s questions you are not alone. Together we can find an answer.” The photography for the campaign features portraits by Annie Leibovitz of entrepreneurs who embody specific questions.

Reflecting the focus UBS places on sharing expertise, all advertising links back to a microsite that addresses a number of the questions from the campaign with thought-provoking content. Over the next two years, for example, this will include video interviews with more than 40 Nobel-Prize-winning economists.

New brand design, tone of voice and sonic logo
With the brand campaign, UBS is also introducing a new mobile and digital-friendly brand design, a simpler and clearer tone of voice and a new sonic logo. These elements as well as the campaign approach are based on extensive research undertaken by the firm over the past two years. The research focused on client personalities and motivations, factors differentiating UBS and testing of campaign execution.

“We were going for a uniquely recognizable and emotional campaign and a brighter more modern UBS brand. Really doing our homework with exhaustive research and testing helped get us there,” said Hubertus Kuelps, Group Head of Communications & Branding.

Digital execution
Reflecting the media consumption of its client base, over 70% of the media investment for the campaign is focused on digital channels including social media. This allows UBS to target its specific client audience while also measuring the success of the individual creative assets to optimize and adapt them as needed.

“Our clients stand at the center of this campaign and the vast majority of them are extremely digitally savvy,” said Johan Jervoe, Chief Marketing Officer. “They appreciate a bank that has an effective and efficient 21st-century approach to everything it does – including marketing.”

Annie Leibovitz partnership
In conjunction with the global brand campaign, UBS has announced a wider cultural partnership with Annie Leibovitz. The bank has commissioned a body of new work from the photographer, focusing on portraits of women who effect positive change. These and existing works will be shown at an international exhibition tour entitled “Women.” The exhibition will launch in London in January 2016 and travel to 10 global cities over 12 months. Alongside the commissioned photography, UBS will present behind-the-scenes footage online offering glimpses of how the celebrated photographer works and gains insight into her subjects.

To access the advertising material, the microsite and further information go to:

UBS worked with Publicis, Poke, Prophet, SNK, Format Punkt E, The Writer, Massive Music and Mediavest on the brand strategy, design refresh, creative execution and media investment.

About UBS
UBS is committed to providing private, institutional and corporate clients worldwide, as well as retail clients inSwitzerland, with superior financial advice and solutions, while generating attractive and sustainable returns for shareholders. Its strategy centers on its Wealth Management and Wealth Management Americas businesses and its leading universal bank in Switzerland, complemented by its Global Asset Management business and its Investment Bank. These businesses share three key characteristics: they benefit from a strong competitive position in their targeted markets, are capital-efficient, and offer a superior structural growth and profitability outlook. UBS’s strategy builds on the strengths of all of its businesses and focuses its efforts on areas in which it excels, while seeking to capitalize on the compelling growth prospects in the businesses and regions in which it operates. Capital strength is the foundation of its success.

UBS is present in all major financial centers worldwide. It has offices in more than 50 countries, with about 35% of its employees working in the Americas, 36% in Switzerland, 17% in the rest of Europe, the Middle East and Africaand 12% in Asia Pacific. UBS Group employs about 60,000 people around the world. UBS Group AG shares are listed on the SIX Swiss Exchange and the New York Stock Exchange.

UBS Group AG 

Media contact
Switzerland:    +41-44-234 85 00
UK:                +44-207-567 47 14
Americas:       +1-212-882 58 57
APAC:            +852-297-1 82 00

Source: UBS

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September 2, 2015 at 3:19 pm

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THX And China’s SAPPRFT Test Institute Partner To Define New Cinema Quality Standards

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-Addressing the Need for Improved Monitoring, Implementation and Education, THX is Lending its Expertise to Advancing China’s Cinema Industry

BEIJING /PRNewswire/ — THX Holdings Ltd. (THX) announces a cooperative agreement with SAPPRFT Test Institute of Film Technical Quality (TIFTQ), marking the beginning of the companies’ efforts to co-develop new cinema standards and services for the Chinese market.  On August 28, 2015 a ceremony in Beijingkicked off the cooperation. Industry leaders and key media were present to witness the execution of the agreement by Gong Bo, Deputy Director of SAPPRFT Film Technology and Quality Inspection Center, and Louis Cacciuttolo, THX Executive Vice-President of International Business Development and Brand Strategy.


In the past few years, China’s cinema industry experienced tremendous growth with approximately 5,000 new auditoriums opening each year. This feverish pace of construction has outpaced the education of cinema design, installation and maintenance professionals – often resulting in poor architectural and acoustic design as well as underperforming audio and video systems. The State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) operates through TIFTQ as the only third-party testing institute for China’s film industry.

The collaboration between SAPPRFT’s TIFTQ and THX is of utmost significance as it marks the very first time a foreign entity will participate in defining national quality standards for China’s cinema industry. The goals of the partnership are to develop advanced evaluation, testing and calibration methodologies that will be applied by the administration to ensure the newly defined standards are met by all operating auditoriums regardless of location, size or playback format.

The two companies plan to open a quality inspection laboratory that will provide testing, evaluation and certification services for audio-visual professional products and relevant cinema equipment. The companies also aim to create specialized training courses for cinema technicians, calibrators and projectionists for the technical installation, adjustment, operation and maintenance of Chinese cinemas.

“This strategic partnership is an ideal combination of both parties’ strengths,” explains Louis Cacciuttolo. “THX’s 30 years of expertise in cinema design, coupled with TIFTQ’s technical authority in the market will provide the optimal solution for better quality, better performance and system issue resolution for China’s film industry.”

About Test Institute of Film Technical Quality, SAPPRFT
SAPPRFT’s Test Institute of Film Technical Quality is the only state authoritative test organization for the film industry in China. Its functions include: testing and certification of film technology equipment and environment; testing and evaluating of film production and screening technique quality; software evaluation for the film industry; testing of radio/ film/ television related systems, equipment and products; bidding and testing of radio/ film/ television projects and equipment; providing testing and certification guarantees for film technology and quality; service of process design, equipment installation and debugging; and project supervision for screening environment, architectural acoustics and electro-acoustics. It owns a film technology and quality detection laboratory, software testing laboratory, and television technique evaluation laboratory, as well as advanced test equipment and devices for digital film, digital video-audio, optical equipment, film environment and technique – all up to advanced international standards.

About THX:
Founded by George Lucas 30 years ago and recognized by audiences around the globe, THX is synonymous with the certification of world-class cinemas and recording studios, premium audio systems for home and automotive applications along with high definition and 4K displays. THX develops and licenses new technologies and specifications for audio and video applications.

For more information on THX please visit

Media Contacts:
Allied Integrated Marketing
Ginger Chan / Vice President, National Publicity/
Nyrie McKenzie / Publicist – NY /

THX China Media Contacts:
Little Creative Co., Ltd.
Helen Duan / / +86-185-0002-5696
Media Material Requests /

Source: THX Holdings Ltd.
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Written by asiafreshnews

September 2, 2015 at 3:18 pm

Posted in Uncategorized