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The 3 Dos of Crisis Communication for Small Businesses

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NEW YORK /PRNewswire/ — Unplanned events can have a devastating effect on small businesses and communicating a key message to your staff, clients and business partners in a timely and accurate manner is essential when a disaster strikes. Every organization needs a plan to enable it to handle a crisis quickly and effectively and if handled improperly, crisis communication can permanently damage customer relationships.

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PR Newswire’s Small Business PR Toolkit contributing author, Humbert Luna, believes that preparation is critical for effective crisis management, and in his latest post offers three ways that small businesses can develop an effective crisis communications strategy.

Scenarios: Identify potential scenarios that your business may encounter and communicate those scenarios to your team. Determine your team’s role during the crisis and provide timelines and guidelines to each employee.

Messages: When brainstorming on possible scenarios, craft the messages you’ll want communicated during this time. Ensure your messaging is consistent and use your media relationships, social networks and website when ready to disseminate your statement.

Sorry, not sorry. Not every situation will require a public apology, but it is important to be attentive, responsive and show consideration. Awareness of the public’s and media’s perception of your business can help when writing your messages.

To read more on developing your company’s crisis communications plan, read Luna’s article, “Finesse Your Way Out of a Crisis” here:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

Source: PR Newswire Association LLC

Related stocks: LSE:UBM OTC-PINK:UBMPY

Written by asiafreshnews

August 31, 2015 at 7:16 pm

Posted in Uncategorized

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