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Archive for August 25th, 2015

CellPoint Mobile Rolls Out New Converged Payment Gateway For the Global Airline Industry

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-Centralized Payment Platform Enables Airlines to Manage all Travel Payments Seamlessly, Bring Payment Methods to Market in Minutes, and Improve the Value of PSP Relationships

LONDON /PRNewswire/ — CellPoint Mobile, a global payment solutions company whose technology enables airlines to easily manage and control the complex and costly travel payments ecosystem, is unveiling its newest platform, the Converged Payment Gateway to the global airline industry.


The Converged Payment Gateway, available to airlines as an installed or SaaS solution, is being released at a time when the number of payment channels used by airline passengers and travelers has grown exponentially over the past 24 months. At the same time, the rise of alternative payments, mobile payments, and the availability of multiple Payment Service Providers (PSPs) has created opportunities for airlines to create new revenue streams. In 2014, mobile travel bookings totaled $96 billion and accounted for 12.5% of all digital bookings made globally.

“Several airlines have a multi-PSP strategy, but CellPoint Mobile is seeing an increasing number of network, regional airlines and low-cost carriers that want to add another PSP to their payment infrastructure, both as a failover strategy and to take advantage of PSP geographic price differences,” said Kristian Gjerding, CEO of CellPoint Mobile. “These airlines, however, are often constrained by the costs of implementation, long time-to-market and challenges of managing multiple PSPs. CellPoint Mobile’s Converged Payment Gateway solution pre-integrates PSPs so that airlines can significantly shorten the time-to-market and reduce the costs of launching and managing new payment methods and PSPs to meet their passengers’ growing needs.”

With the ability to manage payment methods and PSPs in a matter of minutes, CellPoint Mobile’s Converged Payment Gateway solution enables airlines to turn the payment ecosystem into an asset that supports increased sales and greater margins, Gjerding said.

Improving Pathways to Purchase, Simplifying the Complexities of Travel Payments
Airlines’ payment ecosystems are under increasing pressure from a proliferation of new devices, growth of channels through which passengers are transacting, and ancillary revenue opportunities. This has resulted in lengthy IT integrations as airlines try to meet passengers’ demands for a variety of satisfying, convenient payment methods. Airlines, meanwhile, face potentially millions and billions in lost revenues as they wait for new payment solutions to be deployed.

The Converged Payment Gateway was developed in conjunction with CellPoint Mobile’s airline customers to combat these critical challenges and help them deploy new payment methods, currencies, and channels in minutes or days, not weeks or months, and to get more value from their relationships with Payment Service Providers (PSPs). From a single access point, airlines can manage, add, delete and update payment data easily and quickly, and process passenger payments and transactions seamlessly and securely for passengers. Airline revenues and margins improve when passengers have more paths to purchase from beginning to end of their journey.

“Our new payment platform enables airlines to process transactions in a very cost-effective manner, through a central hub that sits within their existing payments infrastructure,” Gjerding explained. “Through a single console, airlines can now easily manage all of their converged payment data with one-click functionality, putting them firmly back in control of their payments infrastructure.”

For more information about CellPoint Mobile, the Converged Payment Gateway, or to schedule an interview withKristian Gjerding, please contact Vanessa Horwell at or +44.203.372.4809 in the UK, orKarina Castano at +1.305.749.5342 x240 in the US.

About CellPoint Mobile: Making Travel Payments Easier
CellPoint Mobile helps airlines around the world navigate and own the complex payments ecosystem from beginning to end, regardless of their passengers’ preferred currency, payment method, device or channel. Its technology infrastructure, solutions and professional services enable airlines to manage and process payments and transactions from a single, data-integrated platform, regardless of channel, device or currencies. With offices inLondon, Miami, Copenhagen and Pune, CellPoint Mobile serves global and regional airlines. Since 2007, its Commerce Orchestration Platform has helped companies across the world fulfil their digital strategy, increase sales and improve margins. Visit or email for more information.

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Source: CellPoint Mobile

Written by asiafreshnews

August 25, 2015 at 6:46 pm

Posted in Uncategorized

Scoot Soars In NetSuite Cloud

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— Singapore-based Budget Airline Fuels Business Growth with NetSuite

SAN MATEO, Calif. and SINGAPORE  /PRNewswire/ — NetSuite Inc. (NYSE: N), the industry’s leading provider of cloud-based financials / ERP and omnichannel software suites, today announced that Scoot, a wholly-owned subsidiary of Singapore Airlines, has deployed NetSuite as its core financial management platform in a two-tier ERP model aligned with an on-premise SAP ERP application in place at the parent Singapore Airlines. Scoot chose NetSuite after considering other major ERP solutions due to factors such as speed of implementation, low cost of ownership, real-time business intelligence and reporting, as well as the breadth and depth that NetSuite provides in financial reporting, multi-currency management and budgeting  all within one unified platform. Since implementation, NetSuite has supported Scoot in its network growth across Asia and Australia, enabling Scoot to attain cost-efficiencies and speed to market. Business agility through NetSuite has been critical in helping Scoot drive its exponential business growth while expanding its network across 15 destinations in mainland China,Australia, Hong Kong, Japan, South Korea, Taiwan and Thailand. Scoot views NetSuite as its core ERP solution in its plan to triple its fleet size over the next several years with 20 new Boeing 787 Dreamliners to increase its presence in the medium and long-haul segment.

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“As a startup, Scoot wanted a modern, agile business platform that could scale rapidly while ‘future-proofing’ our company for long-term innovation and growth,” said Ng Long Jian, Scoot Head of Finance. “We looked at other major and more established ERP, but NetSuite was the clear winner in meeting our requirements for cost-efficiency, fast deployment, real-time visibility into the business and flexibility. NetSuite is the perfect fit for Scoot to enable us to transform our business operations and support our growth.”

NetSuite gives Scoot a versatile platform for efficient end-to-end financial processes, including vendor payments, revenue reporting and fixed asset management with automated depreciation covering its fleet of Boeing Dreamliners worth well over 2 billion Singapore dollars. Multi-currency capabilities in the NetSuite International Edition enable Scoot to book revenue and costs in between 10 to 15 currencies, most often in Chinese Renminbi, Japanese Yen, Australian Dollar, Korean Won and the United States Dollar. Automated vendor payment processes help to save nearly one-third of full-time resources at Scoot’s business process outsourcing (BPO) partner, while on-demand reporting capability provides management with an instant access to key business metrics to drive the business.

Implemented by NetSuite Solution Provider M.SaaS Solutions, based in Singapore, NetSuite has enabled additional benefits for Scoot, including:

Personnel savings. Scoot’s BPO partner is saving one full-time employee with automated electronic payments, one-half employee with automated journal entries and management information support, which it attributes in part to the use of NetSuite, and passing those savings along to Scoot. At the initial stage, these processes were manually driven, with extensive use of spreadsheets before the capability of NetSuite were fully extricated.

Ease of use. NetSuite’s intuitive interface helps Scoot quickly ramp up new users to speed time to value. “NetSuite is very user-friendly with no intensive training needed,” said Ng. “New employees tend to pick it up very quickly and often are on autopilot in a couple of weeks.”

Extensibility for growth. NetSuite’s capacity to roll out different modules and accommodate add-on solutions from NetSuite SuiteCloud Developer Network (SDN) partners and other third parties gives Scoot the ability to adapt its cloud software environment as the business grows and changes.

“NetSuite provides instant and accurate information to enable good business decision making,” said Ng. “We have detailed insights into our financial performance in terms of revenue and key expenditures like fuel, engineering, pilots and crew, airport, staff and advertising, which are significant cost components for an airline operator.”

About Scoot

Scoot operates medium and long-haul no-frills flights between Singapore and Hong Kong; Sydney, Gold Coast,Melbourne (commencing November 2015) and Perth, Australia; Taipei and Kaohsiung, Taiwan; Bangkok, Thailand;Seoul, South Korea; Osaka and Tokyo, Japan; and Hangzhou, Nanjing, Qingdao, Shenyang and Tianjin, mainlandChina. Operating a fleet of Boeing aircraft, Scoot provides  in addition to fantastic value airfares  a safe, reliable and contemporary travel experience with a unique attitude  Scootitude™. Scoot is passionate about changing the way people travel long distance. To learn more, please visit

About NetSuite

Today, more than 24,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-ready cloud business management suites of enterprise resource planning (ERP), customer relationship management (CRM), and ecommerce applications for businesses of all sizes. Many FORTUNE 100 companies rely on NetSuite to accelerate innovation and business transformation. NetSuite continues its success in delivering the best cloud business management suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud accelerates.

For more information about NetSuite please visit

Follow NetSuite’s Cloud blog, NetSuite’s Facebook page and @NetSuiteAPAC Twitter handle for real-time updates.

NOTE: NetSuite and the NetSuite logo are service marks of NetSuite Inc.

Source: NetSuite Inc.

Related stocks: NYSE:N

Written by asiafreshnews

August 25, 2015 at 6:33 pm

Posted in Uncategorized

Supermicro(R) Highlights Ultra 24x NVMe SuperServer(R), 42x/30x NVMe SuperBlade(R), MicroBlade, 90-Bay JBOD, SDN Switches and IoT Gateway Solutions at IDF 2015

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— Server, Storage, Networking and Embedded Solutions Provide Intel Developers End-to-End Infrastructure Solutions for Enterprise, Data Center and Cloud Environments

SAN FRANCISCO /PRNewswire/ — Super Micro Computer, Inc. (NASDAQ: SMCI), a global leader in high-performance, high-efficiency server, storage technology and green computing highlights its end-to-end infrastructure solutions for Enterprise, Data Center and Cloud environments this week at Intel Developer Forum (IDF) 2015 at the Moscone Center in San Francisco, California. Supermicro solutions such as their 1U Ultra architecture 10x NVMe SuperServer, 2U Ultra 24x NVMe SuperServer®, 7U SuperBlade® supporting 42x/30x NVMe, 1U 4x Intel® Xeon Phi™ coprocessor SuperServer with pioneering non-preheat GPU architecture, also compatible with soon-to-be-launched Intel® media processing card code-named Valley Vista, 3U/6U MicroBlade (MBI-6118D-T4H, MBI-6118D-T2H) with Citrix® virtual desktop demo, 4U 4-Way, 6TB 96x DIMM SuperServer and 4U 90x 3.5″ top-load hot-swap HDD JBOD will be on display in their main booth. Featured in the Intel® Network Builders Community will be a demo of the 2U Hyper-Speed Ultra SuperServer® along with the 48x port 10GbE/ 6x port 40GbE Cumulus Linux ready (SSE-X3648SR) advanced SDN switch. A selection of embedded server solutions and IoT Gateway (SYS-E100-8Q) device will be on display in the Internet of Things (IoT) Community, and additional 1U 2x NVMe Ultra SuperServer (SYS-1028U-TNRT+), 7U 42x NVMe (SBI-7428R-C3N, SBI-7428R-T3N) SuperBlade® and 30x NVMe (SBI-7128R-C6N) SuperBlade® will be exhibited in the NVM Express™ (NVMe) Community. In addition Supermicro will demo its latest Redfish 1.0 solution for remote systems management in hyper-scale data centers and present details at its Gold Sponsor Session (GSSS002), Tuesday August 18th, 2:30pm– Applying Systems Management for Optimized Data Center Architecture.

“Supermicro’s technology leadership in Green Computing products, solutions and services address our customer’s greatest demands and challenges in the evolving data driven, information economy,” said Charles Liang, President and CEO of Supermicro. “Our 1U Ultra SuperServer supporting 10x hot-swap NVMe drives, 42x/30x NVMe SuperBlade, Intel Xeon processor-based 56 node MicroBlade in 6U, SDN capable 40GbE switches and data collecting IoT gateway products are prime examples of the innovations in performance, density and efficiency we achieve through our engineering expertise and collaboration with industry partners such as Intel. With end-to-end advanced technology platforms, global support services, and expanding integration of key open standards based software such as Redfish and OpenStack, Supermicro is streamlining the path to total infrastructure solutions.”

“The Intel Developer Forum provides an excellent opportunity to learn about the latest innovations from Intel and the industry,” said Lisa Spelman, general manager of Data Center Marketing at Intel. “Our broad collaboration with Supermicro at IDF is a perfect testament of this cutting edge innovation with multiple demonstrations of Intel architecture-based Supermicro solutions on display showcasing next generation capabilities for the data center.”


IDF 2015 Product Highlights
Main Booth (#700)

  • (NEW) 2U Ultra SuperServer® (SYS-2028U-TN24RT+) 24x NVMe  Supports dual Intel® Xeon® processor E5-2600 v3, up to 1.5TB ECC, up to DDR4 2133MHz in 24x DIMMs, 2x PCI-E 3.0 x16 slots (FH 10.5″ L), 1x PCI-E 3.0 x8 slot (LP), 2x 10GBase-T ports, 24+2 x 2.5″ hot-swap drive bays, 24x NVMe ports (12x NVMe from CPU 1, 12x NVMe from CPU 2 – 4x hybrid ports for optional SAS3/SATA3), 2x SATA3 (rear IO), 1600W Redundant Power Supplies Titanium Level (96%)
  • 1U Ultra SuperServer® (SYS-1028U-TN10RT+) 10x NVMe  Supports dual Intel® Xeon® processor E5-2600 v3, up to 1.5TB ECC, up to DDR4 2133MHz in 24x DIMMs, 3x PCI-E 3.0 x8 slots (2x FH 10.5″ L, 1x LP) 2x 10GBase-T ports,10x 2.5″ hot-swap drive bays, 6x NVMe ports (NVMe from CPU 1), 4x NVMe/SAS3 hybrid ports for optional SAS3/SATA3 (NVMe from CPU 2), 1000W Redundant Power Supplies Titanium Level (96%)
  • 1U SuperServer® (SYS-1028GQ-TR/-TRT) Whitepaper 4x Intel® Xeon Phi™ coprocessor  A new high-density 4x Intel® Xeon Phi™ coprocessor 1U SuperServer which maximizes performance and density through pioneering non-preheat coprocessors architecture and PCIe direct connect (no extension cables, re-drivers, or bridge chips) for lowest latency. Also compatible with soon-to-be-launched Intel® media processing card code-named Valley Vista targeting applications such as high-efficiency video coding (HEVC) and advanced video coding (AVC) in the Cloud.
  • 3U/6U MicroBlade  a powerful, flexible, all-in-one total system features industry-leading energy efficiency and density  0.05U (Atom C2000), 0.1U (Xeon-D), 0.2U (Xeon E5-2600 v3, Xeon E3-1200 v4/v3). The MicroBlade enclosure can incorporate 1 Chassis Management Module, and up to 2x 25/10/2.5/1GbE SDN switches in 3U or up to 2 Chassis Management Modules, and up to 4 SDN Switches in 6U for efficient, high-bandwidth communications. It can incorporate up to 4 or 8 redundant (N+1 or N+N) 2000W/1600W Titanium/Platinum Level high-efficiency (96%/95%) power supplies with cooling fans. This innovative new generation architecture includes servers, networking, storage, and unified remote management for cloud computing, dedicated hosting, web front end, content delivery, social networking, enterprises, and high performance computing applications.
    • MBI-6128R-T2/-T2X  performance oriented solution with highest density up to 196 Intel® Xeon® DP nodes (5488) cores) per 42U rack with 95% cable reduction  supports dual Intel® Xeon® Processor E5-2600 v3 (up to 120W, 14 cores) with 1GbE and 10GbE options. It is perfect for enterprise as well as cloud computing applications.
    • MBI-6218G-T41X, MBI-6118G-T41X  high density, low power solution featuring 56/28 Intel® Xeon® Processor D-1500 (Broadwell-DE) based servers in 6U (up to 392 computing nodes per 42U rack) or 28/14 servers in 3U with 10GbE. It is a cost effective solution for scale-out cloud workloads.
    • MBI-6118D-T2H/-T4H  supporting Intel® Xeon® processor E3-1200 v4 and 4th Gen. Core™ i3 (up to 84W TDP), this UP MicroBlade stands second to none in its class. Features include Power Efficiency with 14nm technology, improved performance, coherency and balance of CPU and GPU Graphics via package interconnect shared L3 Cache and 128MB Graphic embedded cache. A simpler CPU subset and Intel® Iris™ Pro graphics P6300 in an interconnect package enable key technologies for the best server performance per watt per flop with great graphics emphasis.
    • MBI-6118D-T2/-T4  high-density, single-socket server solution supporting Intel® Xeon® E3-1200 v3 and 4th Gen. Core™ i3 (up to 84W TDP). Up to 196 Denlow UP nodes per 42U rack and 99% cable reduction. Optimized for Cloud based Web hosting, VDI, gaming and virtualized workstations.
    • MBI-6418A-T7H/-T5H  ultra low power & cost-effective solution using 8-Core Intel® Atom™ Processor C2000, with up to 112 nodes in 6U (up to 784 computing nodes per 42U rack) enclosure. It is a perfect solution for such cloud applications as dedicated hosting, Web serving, memory caching, content delivery, etc.
  • 4U 4-Way (SYS-4048B-TRFT/-TR4FT Quad Intel® Xeon® processor E7-8800/4800 v3 (v2 -TRFT) (18-core, 165W TDP) processors, 6TB in 96x DDR3 1600MHz (-TRFT) or DDR4 1866MHz ECC RDIMMs/LRDIMMs, 48x 2.5″ or 24x 3.5″ (SYS-8048B-TRFT/-TR4FT) hot-swap HDD/SSD bays, and optional 8x 8TB PCIe NVMe cards for low latency and high-performance in-memory workloads. Optimized for large scale mission critical in-memory computing, virtualization, ERP/CRM, Financial Analysis applications in Enterprise, Data Center, Cloud, and HPC environments.
  • 4U SuperStorage (SC946ED-R2KJBOD) 90x 3.5″ Top-Load, Hot-Swap SAS 3.0 12Gb/s HDD JBOD  Tool-less design features dual hot-swappable expander modules for high-availability, 4x Mini SAS HD ports per module, and redundant 1000W (2+2) Titanium Level high-efficiency (96%) digital power supplies
  • 7U SuperBlade®  advantages include maximum density, maximum performance, lowest management costs, lower power consumption, optimal ROI, higher availability, and better scalability. SuperBlade servers support latest Intel® Xeon® Processor E5-2600 v3 and are available in NVMe DataCenter Blade® (SBI-7428R-C3N,SBI-7428R-T3N), TwinBlade® (SBI-7228R-T2F/-T2F2/-T2X), Intel® Xeon Phi™ Blade (SBI-7128RG-X/-F/-F2), and StorageBlade with NVMe support (SBI-7128R-C6N). 7U enclosure features latest Mellanox® EDR 100Gb/s InfiniBand and FDR 56Gb/s InfiniBand switches, FCoE and 10Gb/s Ethernet switches, redundant chassis management module (CMM) and Titanium Level 3200W and Platinum Level 3000W/2500W (N+N or N+1 redundant) power supplies.
  • Motherboards – Dual (DP) and Single (UP) Processor
    • Enterprise-class DP supporting Intel® Xeon® processor E5-2600 v3 X10DAi, X10DRG-Q, X10DAC,X10DRX, X10DRL-i, X10DRH-iT, X10DRH-CT, X10DRH-CLN4, X10DAX; UP Intel® Xeon® processor D-1540 X10SDV-TLN4F, Intel® Xeon® processor E5-2600 v3/E51600v3/4th Gen. Core™ i7 X10SRA
    • Gaming and Desktop UP supporting Intel® 6th Gen Core™ i7/i5/i3 series processors C7Z170-SQ, Intel® Xeon® processor E5-2600 v3/E51600v3/4th Gen. Core™ i7 C7X99-OCE
    • Next generation compact UP/embedded server boards supporting Intel® Pentium® Processor N3700 (6W) formerly code-named Braswell X11SBA-LN4F, future Intel® 6th Gen Core™ i7/i5/i3 series processors X11SSQ, X11SSV-Q, X11SSZ-QF and future Intel® Xeon® processor E3-1200 v5 product families, X11SSZ-F/-TLN4F and X11SSH-LN4F

NVM Express™ (NVMe) Community (#873)

  • 7U 42x/30x NVMe SuperBlade® – (SBI-7428R-C3N) 3x hot-plug NVMe or SAS3, HW RAID 0, 1, 5; (SBI-7428R-T3N) 3x hot-plug NVMe or SATA3, RAID 0, 1, 5, (SBI-7128R-C6N) 6x hot-plug 2.5″ hot-swap drive bays – 3x NVMe/SAS3 + 3x SAS3, HW RAID 0, 1, 5, 6, 10, 50 with optional SuperCap
  • 1U Ultra (SYS-1028U-TNRT+ Supports dual Intel® Xeon® processor E5-2600 v3, up to 1.5TB ECC, up to DDR4 2133MHz in 24x DIMMs, 2x PCI-E 3.0 x16 slots (FH, 10.5″ L), 2x PCI-E 3.0 x8 slots (LP, 1 internal), 2x 10GBase-T ports, 10x Hot-swap 2.5″ Drive Bays, Default 8x SATA3 ports and 2x NVMe/SATA3 hybrid ports, optional 8x SAS3 ports via AOC, 750W Redundant Power Supplies Platinum Level (94%+)

Internet of Things (IoT) Community (#102)

  • IOT Gateway (SYS-E100-8Q Compact, Ultra Low-Power, Fanless Edge to Cloud Mesh Network Device. Supports 2.2W Intel® Quark™ X1021 SoC, 512MB DDR3 ECC memory, 1x Micro SDHC up to 32GB, 2x Mini-PCI-E slots, 1x ZigBee module socket, TPM 1.2, 2x 10/100Mbps RJ45, Operating Temperature 0°C to 50°C
  • 1U Short-Depth SuperServer® (SYS-5018D-FN4T Space-efficient, compact embedded server for Cloud/Virtualization/NAS applications in SOHO, Corporate environments. Supports Intel® Xeon® processor D-1540 (8-Core, 45W), 2x 3.5″ or 4x 2.5″ SATA3 drive bays; 3.5″ peripheral bay, 2.5″ optional 1x PCI-E 3.0 x16 slot, up to 128GB ECC RDIMM DDR4 2133MHz or 64GB ECC/non-ECC UDIMM in 4 sockets, dual 10GbE LAN, dual port GbE LAN, DOM power connector, 200W Low-noise power supply w/ PFC
  • Compact Embedded System for Digital Signage, Indoor Kiosk (SYS-E200-8B) – Supports single Intel® Celeron™ J1900 (4-core, 10W), 1x 2.5″ internal drive bay, up to 8GB 1333MHz DDR3 Non-ECC SO-DIMM in 2 socket, 1x Mini-PCIe and 1x mSATA slot, 2x SATA 2.0, 4x SATA 3.0 (RAID 0, 1, 10), 2x GbE, 1x HDMI, 1x Display Port, 1x VGA, 1x USB 3.0 and 1x USB 2.0 ports, 1x SATA DOM support, 60W DC power adapter
  • Compact next generation embedded servers (SYS-5029S-TN2, SYS-1019S-M2, SYS-5019S-M2)  Supports Intel® 6th Gen Core™ i7/i5/i3 series processors for Digital Video Surveillance, Cloud-based NAS, Medical IT, Military and Machine Automation appliances/applications

Intel® Network Builders Community (#152)

  • 2U Hyper-Speed Ultra SuperServer® (SYS- 6028UX-TR4 Dual Intel® Xeon® processor E5-2600 v3, up to 1TB ECC, up to DDR4 2133MHz in16x DIMMs, 3x PCI-E 3.0 x16 slot (FH, 10.5″ L), 3x PCI-E 3.0 x8 slots (1 in x16 FH 10.5″ L, 1 LP, 1 Internal LP), 4x GbE ports, 12x hot-swap 3.5″ drive bays: SATA3 default, 12x SAS3 opt., 4x NVMe opt. via AOC, 4x heavy duty fans w/ optimal fan speed control, 1000W Redundant Titanium Level (96%) high-efficiency power supplies.
  • Network Switches  1U Top-of-Rack Switches in front or reverse airflow configurations SSE-X3648S/SR Layer 2/3, 48x 10GbE/6x 40GbE ports, SDN capable; SSE-X3348T/TR Layer 3, 48x 10GbE/4x 40GbE; SSE-X3348S/SR Layer 3 48x 10GbE/6x 40GbE ports; SSE-X24SR Layer 3, 24x 10GbE. Also SSE-G48-TG4 Layer 2/3 48x 1GbE/4x 10GbE ports; SSE-G24-TG4 Layer 2/3 24x 1GbE/4x 10GbE ports; SSE-G2252P Layer 2, 52x 1GbE – 48 w/Power-over-Ethernet (PoE)

Server Management Software  Server Management Software: Supermicro Server Manager (SSM) manages a wide portfolio of Supermicro servers deployed across datacenters and enables remote health monitoring, power management and firmware upgrades with a single console. SSM through automation capabilities such as REST API and CLI accelerates deployment and maintenance of servers from independent nodes to Hyperscale clusters. SSM is also packaged with Supermicro Power Manager (SPM) that can manage power on heterogeneous server vendor products and Supermicro Update Manager (SUM) that provides strong CLI interfaces for firmware upgrades. Supermicro is an active promoter of Redfish standards as part of its efforts to meet the systems management requirements for hyper-scale Datacenters solutions. This often includes large server clusters deployed using workflows dictated by DevOps and SysOps. Supermicro will support Redfish RESTful APIs across our X10 and later generation server product lines including Ultra, TwinPro™ and other platforms with official firmware releases.

Visit Supermicro at Intel Developer Conference in San Francisco, CA August 18th through the 20th at Moscone Center West, Booths #700, #873, #102, and #152. For more information on Supermicro’s complete range of high performance, high-efficiency Server, Storage and Networking solutions, visit

Follow Supermicro on Facebook and Twitter to receive their latest news and announcements.

About Super Micro Computer, Inc.

Supermicro® (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermicro is committed to protecting the environment through its “We Keep IT Green®” initiative and provides customers with the most energy-efficient, environmentally-friendly solutions available on the market.

Supermicro, Building Block Solutions and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.

All other brands, names and trademarks are the property of their respective owners.

Source: Super Micro Computer, Inc.

Related stocks: NASDAQ-NMS:SMCI

Written by asiafreshnews

August 25, 2015 at 6:11 pm

Posted in Uncategorized

General Atlantic Appoints Fock Wai Hoong as Head of its Southeast Asia Business

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SINGAPORE and NEW YORK  /PRNewswire/ — General Atlantic, a leading global growth equity firm, announced today that Fock Wai Hoong, formerly of CVC Capital Partners, has joined General Atlantic as head of the firm’s Southeast Asia investing program. Mr. Fock will be based in the firm’s Singapore office.

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“As global growth investors, we see tremendous long-term opportunities across Southeast Asia, especially as the ASEAN Economic Community continues to develop and drive integration across the region,” said Bill Ford, CEO of General Atlantic. “Wai Hoong will play a critical leadership role for General Atlantic as we continue to identify and partner with leading entrepreneurs and innovators throughout Southeast Asia. His track record of success and expertise in the consumer, retail, and technology sectors will be invaluable to our global team and portfolio companies.”

“General Atlantic’s partnership approach is well-suited to Southeast Asia as trends such as urbanization, disruptive technologies like the mobile internet, and an expanding middle class are creating incredible growth and opportunity. I look forward to working with the General Atlantic team to identify local brand champions that we can help take to the next level, while assisting our global portfolio companies as they expand their footprint in the region,” said Mr. Fock.

Prior to joining General Atlantic, Mr. Fock spent more than seven years at CVC Capital Partners, where he was most recently responsible for the firm’s business in Singapore, Malaysia, and Vietnam, including transaction execution and portfolio monitoring across the region. Mr. Fock served on the board of directors for several CVC Capital Partners’ investments including Magnum Corporation, a leading lottery operator in Malaysia; Matahari Department Stores, Indonesia’s leading department store brand; Link Net, a leading fixed broadband and cable TV operator in Indonesia; and QSR Brands, the largest fast food operator in Malaysia.

Before joining CVC Capital Partners in 2007, Mr. Fock held a variety of investment management and investment banking roles at firms including Headlands Capital Partners, LLC, Blum Capital Partners LP, and Morgan Stanley. Mr. Fock graduated magna cum laude with a Bachelor of Arts degree in economics and Master of Public Policy degree from the University of Michigan.

About General Atlantic
General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector-specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to build exceptional businesses worldwide. General Atlantic has more than 100 investment professionals based in New York, Amsterdam, Beijing, Greenwich, Hong Kong, London, Mexico City, Mumbai,Munich, Palo Alto, Sao Paulo, and Singapore.

Media Contact
Jenny Farrelly
General Atlantic

Source: General Atlantic

Written by asiafreshnews

August 25, 2015 at 6:04 pm

Posted in Uncategorized

Oracle Helps Organizations Power Customer Experiences with Latest Releases of Oracle Service Cloud and Oracle Social Cloud

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— Enables brands to leverage social channels and self-service communities to expand customer engagements and business insights

NEW YORK  /PRNewswire/ — CRM Evolution — Oracle unveiled significant new functionality withinOracle Service Cloud and Oracle Social Cloud that helps organizations deliver better customer experience and drive more informed business decisions. The new social customer service capabilities enable brands to increase social engagement and business insights via a new community self-service solution, enhanced social service and incident routing, and extended social listening and analytics capabilities to private data sources.

Today more than one in three customers prefer to contact brands through social channels rather than by phone or email (Nielsen), and the distinction between social and traditional channels is eroding. To deliver the best possible customer experience across this expanding range of traditional and digital channels, customer care organizations need to provide a positive and unified experience where and when customers want, whether they are on Twitter, Facebook, customer communities or other social networks. Through a unified and modern customer experience across channels, organizations establish a competitive advantage.

The latest release of Oracle Service Cloud includes Community Self-Service, a new approach to web self service that brings community functionality directly into the core multi-channel web experience. Oracle Service Cloud now enables organizations to deliver a seamless experience between web service and community interactions, leveraging the power of customer knowledge to improve service operations. This helps organizations streamline the customer journey and lets customers quickly find an answer, while also driving efficiencies by reducing the overall requests to the contact center.

Gartner’s research indicates that investment in Peer-to-Peer Communities drives support costs down and boosts profits. In fact, in a December 2014 research note, Nine CRM Projects to Do Right Now for Customer Service, “Gartner clients who are successful in this space are still seeing on average a 20% reduction in the creation of support tickets following the introduction of peer-to-peer communities,” wrote, Michael Maoz, Vice President, Distinguished Analyst, Gartner, “Clients are seeing other business benefits as well. By enabling community-based support, clients have been able to recognize new sales opportunities and increase existing customer satisfaction, resulting in increased revenue in several of these cases.”

Oracle is also introducing new workflow and automation capabilities between Oracle Social Cloud and Oracle Service Cloud that empower organizations to leverage the power of social insights and engagements. Business users can now attach contextual attributes and notes generated from posts or incidents identified by Oracle Social Cloud directly to the Oracle Service Cloud. By providing more customer information and context, organizations can improve service quality, drive efficiencies and improve resolution time as social posts are shared with the appropriate agents quickly.

The improved connectivity between Oracle Social Cloud and Oracle Service Cloud includes extended social listening and analytics to enterprise private-data sources such as the new Community Self-Service capability, survey data, chat and call logs. Organizations can now listen and analyze unstructured data and gain insights with terms, themes, sentiment and customer metrics, and can view private and public data side by side in the Oracle Social Cloud Relationship Management dashboard.

“In today’s hyper-competitive business environment, understanding the voice of the customer is essential to providing exceptional experiences, whether on public social networks, across communities, or within high-touch contact centers,” said David Vap, group vice president, product development, Oracle. “The updates to the Oracle Service Cloud and Oracle Social Cloud help businesses listen, identify and track social conversations, enabling them to quickly and efficiently respond to customers looking for answers, which helps foster a loyal group of brand ambassadors.”

The latest enhancements to Oracle Social Cloud and Oracle Service Cloud extend Oracle’s commitment to help organizations leverage social channels to enhance the customer experience and build on the recent introduction ofOracle’s Twitter-enriched social customer service solution. For more information, attend Stephen Fioretti’s sessionAccelerating Success with Modern Service in the Cloud at 3:10 p.m. eastern in A204 on Tuesday, August 18 at CRM Evolution in New York and visit us at Booth 300.

About Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit


Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Source: Oracle

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August 25, 2015 at 5:47 pm

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KILLER AIR: Berkeley Earth Publishes Study on Air Pollution in China

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BERKELEY, Calif.,  /PRNewswire/ — Berkeley Earth published today a paper showing that air pollution kills an average of 4000 people every day in China, 17% of all China’s deaths. For 38% of the population, the average air they breathe is “unhealthy” by U.S. standards. With unprecedented detail, the sources of pollution throughout China are mapped directly from ground-level measurements.

The most harmful pollution is PM2.5, particulate matter 2.5 microns and smaller. This penetrates deeply into lungs and triggers heart attacks, stroke, lung cancer, and asthma. “Beijing is only a moderate source PM2.5; it receives much of its pollution from distant industrial areas, particularly Shijiazhuang, 200 miles to the southwest,” saysRobert Rohde, coauthor of the paper. Since the sources aren’t local, reducing pollution for the 2022 Olympics may prove difficult.

The paper appears in the refereed journal PLOS ONE. Berkeley Earth analyzed hourly measurements of 1500 ground stations covering 4 months. The fact that sources of PM2.5 match those of sulfur implies that most of the pollution comes from coal. Worldwide, air pollution kills over three million people per year – more than AIDS, malaria, diabetes or tuberculosis.

“Air pollution is the greatest environmental disaster in the world today,” says Richard Muller, Scientific Director of Berkeley Earth, coauthor of the paper. “When I was last in Beijing, pollution was at the hazardous level; every hour of exposure reduced my life expectancy by 20 minutes. It’s as if every man, women, and child smoked 1.5 cigarettes each hour,” he said.

Elizabeth Muller, Executive Director of Berkeley Earth, said “It’s troubling that air pollution is killing so many and yet isn’t on the radar for major environmental organizations in the US or Europe.” She says that solutions include greater use of scrubbers, increased energy efficiency, and switching from coal to natural gas, nuclear power, and renewables. “Many of the same solutions that mitigate air pollution will simultaneously reduce China’s contribution to global warming. We can save lives today and tomorrow.”

Berkeley Earth hopes to expand geographic coverage to include more of Asia, the US, and Europe, and to study how sources of air pollution change with time.

For the downloadable images accompanying this press release, the scientific paper, or to view the movie of mapped air pollution over time, see:

For more information or to schedule an interview, contact Elizabeth Muller:; (+1) 510-517-9936.

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Source: Berkeley Earth
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August 25, 2015 at 5:05 pm

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The Legendary Chelsea FC Chooses Hublot

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LONDON /PRNewswire/ —

Official announcement made to mark the London club’s first league match at Stamford Bridge

Hublot is Official Timekeeper and Official Watch of the prestigious Chelsea Football Club

The “Blues” are now on Hublot time! The Swiss watch brand has become the Official Timekeeper and Official Watch of the prestigious Chelsea Football Club. They are the reigning English Premier League champions, and one of the most successful clubs in England. They are also part of the very small circle of clubs, along with Ajax Amsterdam, Bayern Munich and Juventus – all 3 Hublot partners – to have won all 3 European cups.

(Photo: )

The partnership was announced following the first league game of the new season at Stamford Bridge on Saturday, and will see Hublot develop a visible presence in the stadium on the LED score display screens, as well as through the numerous clocks installed in key areas around the site.

It is an honour and a privilege for the Swiss watch brand to team up with this club boasting such a great record of success. There is much more to link Hublot and Chelsea than the fact that they are both among the elite in their fields. They share the same values: an authentic passion in their respective fields, commitment to perfection and technical precision.

Chelsea FC plays at Stamford Bridge, and the team is managed by José Mourinho, who has been a Hublot Ambassador since 2014.

Ricardo Guadalupe, Hublot CEO, commented: “It is an honour for us to welcome the iconic Chelsea FC to the Hublot family. What could be more natural for us than to team up with one of the best clubs in England, which furthermore is managed by a Hublot Ambassador and friend, José Mourinho? We wish the club all the best for the 2015 2016 season.”

Christian Purslow, Managing Director of Chelsea Football Club declared: Thanks to this partnership, Hublot is continuing to reinforce its presence in the world of top-class football. We are delighted that Hublot is joining Chelsea Football Clubs group of world-class partners. As the first luxury brand to invest in football back in 2006, Hublot has an illustrious history and reputation, and shares our values and a commitment to excellence. We look forward to working closely together around the globe as we continue to develop our respective businesses.

Pictures link:


Annabelle Galley
International Media Relations
T +41(0)22-990-90-00

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August 25, 2015 at 4:21 pm

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TOEIC® Program Releases 2014 TOEIC® Listening and Reading Worldwide Data

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-Fourth Annual report highlights widespread use of TOEIC® test to measure English proficiency in the workplace

PRINCETON, N.J.,  /PRNewswire/ — Educational Testing Service (ETS) is releasing the fourth annual report on TOEIC® test takers worldwide for the TOEIC® Listening and Reading (L&R) assessment.

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The TOEIC® Listening and Reading Report on Test Takers Worldwide is based on the information gathered from all test takers who completed the TOEIC Background Questionnaire administered in 2014. The report presents information about TOEIC test takers’ average Listening and Reading scores, educational background, work experience, English-language study and use, and the TOEIC test-taking experience.

ETS is making this data available to enable users to learn more about the background of people who took the test and some of the factors that impacted their TOEIC scores and related improvement in English-language proficiency. Organizations can look at the data to set score benchmarks and goals; however, because the response rates varied across different background questions, special care should be taken in making inferences based on this data.

“With the English language becoming increasingly important in the global workforce, it is important for score users to understand more about TOEIC test takers,” said Feng Yu, Executive Director of the TOEIC Program. “And because the questionnaire and testing process is standardized, test takers of any background and location can be compared fairly by score users.”

Relying on this data and TOEIC scores, organizations can build a more diverse and qualified labor pool to make informed decisions on placing, developing and promoting employees from and within any country or region. Additionally, the growing acceptance of the TOEIC tests around the world means test takers can advance their careers at a wider range of organizations.

Report highlights include:

  • Description of TOEIC L&R test takers in 2014
  • Average TOEIC scores across native countries, industries, etc.
  • Relationships among L&R scores
  • Test-taker demographics

TOEIC assessments are fair, reliable and valid measures of a test taker’s ability to use English in the workplace. Used by nearly 14,000 organizations in 150 countries, the TOEIC tests are the international standard for assessing an individual’s English-language proficiency level and measuring how well potential employees can apply their English-language skills in a work environment.

While organizations use TOEIC scores and surveys to build a stronger employee base, job seekers trust the TOEIC Program to differentiate themselves in a competitive job market. TOEIC assessments measure all four language skills and provide descriptions of test takers’ strengths and weaknesses that can be used to inform critical hiring, placement and training decisions.

To download the report, visit For more information about the TOEIC program, please visit

About the TOEIC Test
For more than 30 years, the TOEIC test has been the global standard for measuring workplace English-language communication skills. The TOEIC assessment family, including the TOEIC Listening and Reading test, the TOEIC Speaking and Writing tests and the TOEIC Bridge™ test, are used by nearly 14,000 businesses, organizations, and government agencies in 150 countries. Nearly seven million TOEIC tests are administered annually worldwide, solidifying the TOEIC Program as the largest and most widely used English-language assessment for the workplace. For more information on the TOEIC tests and other services provided by the TOEIC Program,

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including theTOEFL® and TOEIC® tests, the GRE® tests and The Praxis Series® assessments — in more than 180 countries, at over 9,000 locations worldwide.

Source: Educational Testing Service
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August 25, 2015 at 3:54 pm

Posted in Uncategorized

Experts Gather to Assess the Impact of Water Crisis on Businesses at CSR Asia Summit 2015

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– 70% of respondents reported that water poses a substantial risk to their businesses, yet water management efforts by corporations are found to be lacking

KUALA LUMPUR, Malaysia /PRNewswire/ — CSR Asia Summit 2015, the annual leading conference on corporate social responsibility in Asia, will be taking the lead to address one of the global developmental issues caused by climate change and rising sea levels — water crisis.

The World Economic Forum’s Global Risks 2014 report ranked water crises[1] as the third highest risk of concern to global development. Significant proportions of Asian coastal areas are highly vulnerable to flooding resulting from climate change and sea-level rise.

“Water scarcity has been a key concern for Singapore since independence and the government has been actively seeking solutions to address these issues. Similarly, Malaysia also feels the heat of the prolonged dry spell inSoutheast Asia,” said Dr. Richard Welford, Chairman and founder of CSR Asia.

“Areas in Malaysia including Selangor and Klang Valley have faced water shortage issues, with below average water level monitored at these dams. This water scarcity could pose nationwide crises if no measures are in place,” added Dr. Welford.

Water shortage becoming growth risk for business

The impact of the water crisis does not affect the local stakeholders of these countries solely.  According to CDP Global Water Report 2014[2], 70% of respondents reported that water poses a substantial risk to their business. Corporations that do not employ water management face economic losses and risks as well as water shortages which affect business operations.

While a large number of Asian companies have implemented programs to tackle greenhouse gas (GHG) emissions, and other environmental impacts of their operations, similar efforts to conserve, manage or obtain water are found to be lacking.

This is further supported by findings from the 2014 Channel NewsAsia Sustainability Ranking, where less than one fifth (17%) of companies demonstrated water management programmes. These included strategies for water reuse and recycling, along with targets for reduction of water use with deadlines. Lack of water management efforts by corporations will thus affect the nation’s economy adversely.

CSR Asia Summit 2015 — where industry experts and business leaders gather

At one of the CSR Asia Summit 2015 sessions, industry experts and business leaders will assess how water scarcity and deteriorating water quality could have a lasting effect upon all businesses. The potential sustainability risks to business due to water shortage and negative impacts of water crisis on local stakeholders, call for corporations to benchmark sustainability performance and strive for improvement in water management issues.

“Being in Asia which is home to more than 60% of the world’s population, it is important for corporations to work together to address these pressing concerns. The CSR Asia Summit 2015 is a great platform for corporations to discuss sustainable business strategies that can add value to their businesses, community and society. We hope that the exchange of ideas between participants will lead to innovative business solutions presented to address world challenges,” said Dr. Welford.

The CSR Asia Summit 2015 will take place from 7 to 8 October 2015, at Royale Chulan Hotel Kuala Lumpur, Malaysia. The title for this year’s summit is Strategic Value Creation, and it will look into ways business strategies can bring shared value to business, community and society.

Three themes will be covered in this year’s summit: Development Challenges, Human Resources and Workplaces, and The Environment and Sustainability. The results of the 2015 Channel NewsAsia Sustainability Ranking will also be announced at the Summit on 7 October 2015. This sustainability ranking aims to trigger the thought process amongst Asian corporates to identify and address sustainability issues that are most relevant to their business and local stakeholders.

For more information on CSR Asia Summit 2015, please visit
For more information on CSR Asia, please visit
Follow CSR Asia on Twitter: @CSR_Asia
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[1] Definition:A significant decline in the quality and quantity of fresh water combines with increased competition among resource-intensive systems, such as food and energy production

[2] CDP Global Water Report 2014:

About CSR Asia Summit

CSR Asia Summit is an annual leading conference on corporate social responsibility in Asia. Since 2007, CSR Asia has brought together hundreds of sustainability professionals and thought leaders to discuss cutting edge issues and share their experiences.

The two-day event combines a packed programme of speakers and panel discussions covering a wide range of relevant topics, and also provides excellent networking opportunities. CSR Asia also runs an additional day of optional capacity building courses prior to the Summit.

The CSR Asia Summit is attended and supported by many leading global companies, NGOs and academia. In addition, the event is held at a different location in Asia each year to provide local companies and organisations with a platform to build awareness of the challenges and opportunities specific to their country.

About the Channel NewsAsia Sustainability Ranking

The ranking, now in its second year, is a joint initiative between Channel NewsAsia, CSR Asia and Sustainalytics, and identifies and celebrates regional leaders in corporate sustainability. The rankinglists the Top 100 sustainable companies in Asia and highlights the Top 20 Asian companies, as well as the Top 3 companies in each economy. Territories covered in the 2015 ranking include China, Hong Kong, India, Indonesia, Japan,Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand. The 2015 rankings will be launched at the annual CSR Asia Summit on 7th October 2015 at the Royale Chulan Hotel, Kuala Lumpur, Malaysia.

For media enquiries, please contact:

Ruder Finn Asia

Cherry LUI


T. +65 6336 0729

M. +65 9732 8319


Ruder Finn Asia

Josephine PANG

Senior AccountExecutive
T. +65 6336 4967

M. +65 9115 2743


Source: CSR Asia
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August 25, 2015 at 3:10 pm

Posted in Uncategorized

China’s Evolving Media Landscape Provides Great Opportunities for Brands

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HONG KONG /PRNewswire/ — The fast-changing media environment in China can be complex and tricky to explore, but understanding the unique news consumption habits of Chinese consumers and the effective ways to reach out to the Chinese media can be rewarding for many marketers wanting to tap into this opportunistic business market.

Continuing its efforts in sharing the insights of leading thinkers into media trends and best practices in news distribution and media relations in the Asia-Pacific region, PR Newswire brought another Media Coffee event to Hong Kong on August 13 with the remarkable topic: “Navigating China’s Media Landscape”. Joining two experienced speakers from China, more than 35 marketing, public relations and communications professionals partook in this event to learn how to effectively craft their communications for audiences in China and enhance visibility for their brands.

The archived video of the event is now available for viewing upon registration.

(From left to right) Speakers Lynn Liu and Yuan Li, and the audience.
(From left to right) Speakers Lynn Liu and Yuan Li, and the audience.

Learning how to engage with China’s mobile-savvy audiences is vital for brand success

Lynn Liu, Group Manager of Audience and New Media Development at PR Newswire, kicks off the presentation by providing the audience with an in-depth overview of China’s current media landscape and tips on how to do better storytelling in China. With the astronomical growth of digital platforms and shifting Chinese consumer preferences in news consumption, the print media industry is losing ground to new media that offers wider reach, faster speed of delivery, and better user experience, according to Liu. “As the China media market continues to become more and more established, marketers must continue to adjust their sails accordingly to remain relevant to China’s mobile-savvy audiences, while focusing on producing quality content,” said Liu. Some of Liu’s key highlights on the current media trends and development in China include:

  • Traditional media still has an important role to play. Marketers should consider how to strategically integrate traditional media with new media by taking advantages of multiple vehicles in order to amplify their influence, enhance the reader’s experience, and maximize the impact of their communication efforts.
  • Search engines have overtaken the traditional media as the most trusted news source. According to a recent study, more than 59% of online rumours propagated last year were disseminated over the Weibo microblogging service. In this new era of media, people are increasingly inclined to believe their own judgement by conducting their own research on the news.
  • In mainland China, mobile news traffic has triumphed over the Tencent, Sohu, NetEase and Sina portal websites. As more Chinese audiences are now consuming news on the go, companies should adapt accordingly for the big shift to mobile news.
  • Adding multimedia to content not only helps to enhance readers’ experiences, but also drivers toward better engagement.

How to establish and maintain positive media relations in China

Attendees also took valuable notes from Yuan Li, the former PR manager of Walmart China, former senior correspondent of Southern Metropolis Daily and a freelance contributor to’s Chinese website. Besides shedding light on the best practices in establishing positive working relationships with the Chinese media, Li also provided audiences with valuable tactics to work around changes to press release distributions, and shared some of China’s top new media platforms and applications that are worth noting. “WeChat is a key and must-have tool to successfully maintaining media relations in mainland China,” said Li. “It offers marketers and PR professionals an ideal place to build relationships, tell their stories and engage with audiences.” Some key takeaways from Li include:

  • Despite a digitalized media landscape, it is still important to establish positive relationships with traditional and influential media outlets that can help you gain maximum brand visibility. For example, if a piece of corporate news is picked up by an authoritative media outlet, such as People’s Daily, the news itself is already seen as a successful PR buzz.
  • More and more traditional media in China have launched their own new media channels. One of these channels is “WeMedia”, which is an alliance of grassroots opinion leaders who have a large number of followers on Chinese social media, and who are creating high-quality and unique content on their own pages. These influencers are quickly overtaking traditional media as the more influential type of media in China.
  • The way of reporting serious news is becoming ever more witty and humorous, particularly in the new media, as headlines are becoming longer, more colloquial and more straightforward.
  • WeChat now has over eight million public accounts, and the channel has enabled many individuals to grow their influence and spread their ideas.
  • Media relations, advertising, marketing and public relations professionals in Mainland China are now putting more emphasis on targeted and quality communications to niche media. Mass communications is not always effective, but speed and frequency of communication is key.
  • Leverage big data to personalized content to enable better storytelling.
  • Take into consideration all possible channels for communications planning, including press releases, WeChat, Baidu Baike and Baidu Tieba.

About Media Coffee:

The goal of Media Coffee events is to enable communications professionals to hear leading media organisations talk about how their respective companies work, provide insights into their areas of specialty, give advice on achieving coverage and effectively targeting journalists within their sector, and share their thoughts on how to build mutually beneficial relationships.

About PR Newswire    

PR Newswire ( is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world’s enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

For further information, please contact:

PR Newswire’s Asia Marketing Team
+852 2572 8228

Source: PR Newswire

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Source: PR Newswire
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August 25, 2015 at 2:19 pm

Posted in Uncategorized