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Archive for August 24th, 2015

60 Degrees Pharmaceuticals to Begin Phase II Clinical Trials in Dengue Fever Patients

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WASHINGTON /PRNewswire/ — 60 Degrees Pharmaceuticals, (60P), a company focused on development of therapeutics for tropical diseases, and Singapore General Hospital (SGH) announced today that the Hospital has received a grant from Singapore’s National Medical Research Council to support a Phase II clinical trial among dengue fever patients.

Dengue fever, a painful, debilitating and potentially deadly mosquito-borne viral disease, infects an estimated 400 million people worldwide each year, causing 500,000 hospitalizations and creating a $12 billion annual burden. Instances of dengue, which cause flu-like symptoms and can develop into lethal severe dengue, have increased 30 fold over the past few decades.

Once believed to be only a “tropical” disease, there have been outbreaks in southern U.S. including Florida, as well as in France, Portugal and other European countries, which experts believe may expand in North Americaand Europe. In addition, scientists have discovered a type of dengue-carrying mosquito which can live in colder climates, meaning cases of dengue observed in the U.S. and Europe may increase substantially.

There are currently no FDA-approved vaccines or antiviral drugs for dengue virus infection and treatment has been limited to supportive and symptomatic treatment.

60P and SGH will evaluate the safety and effectiveness of an antiviral, Celgosivir, and a disease- modifying agent, Modipafant, in the treatment of dengue.  Earlier animal studies suggest these drugs could prove effective in dengue fever patients. SGH and Duke-NUS Graduate Medical School previously evaluated the efficacy of Celgosivir in dengue patients, establishing its safety.

60P and SGH have received approval from the relevant authority in Singapore and Institutional Review Board for the study, which is scheduled to start March 2016.

About 60 Degrees Pharmaceuticals

60 Degrees Pharmaceuticals, a privately-held company founded in 2010 with a mission to develop small molecule therapeutics for tropical diseases, is focused on development of products with dual use application in the travel medicine market and tropical countries.  The company’s development portfolio includes three repositioned dengue therapeutics and an antimalarial drug that has completed Phase III trials.

After executing an exclusive option deal and research agreement with the United States Army in 2014, 60P is preparing for the commercial launch of Tafenoquine for traveler’s malaria prophylaxis. Due to its unique mode of action, Tafenoquine also has potential utility for community prophylaxis in malaria-endemic countries in combination with existing control measures. 60P’s mission is supported through substantial in kind funding from the United States Department of Defense and other agencies of the U.S. government.

60 Degrees Pharmaceuticals is headquartered in Washington DC, with a subsidiary in Australia.

Further information is available on the Company’s website,

For Further Information Contact:
Roseann Rosetta, Director, Account Management
Integrated Marketing Services
609-683-9055 x247

Goeff Dow, CEO, 60 Degrees Pharmaceuticals  

Source: 60 Degrees Pharmaceuticals

Written by asiafreshnews

August 24, 2015 at 4:38 pm

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Building Your Brand: Ways to Keep Consumers Engaged with Content

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NEW YORK /PRNewswire/ — The sudden growth and acceleration of content marketing has enabled small businesses — with limited budgets and resources — to distinguish themselves in the marketplace by delivering relevant and engaging content to their target audiences.  There are several key benefits of pushing out branded content; increased site traffic, brand awareness, and audience engagement. Still, companies may struggle with the content development process.

Logo –

Phillip Thune, CEO of Textbroker understands the difficulty of continually creating interesting and engaging content, and in his latest article provides a few ways to spruce up your branded content.

  • SOS. Consumers face daily struggles and you’ll want to ensure that your content provides helpful information, tips and advice. Thune mentions how IKEA offers tips on how to use their products as well as advice on daily struggles that their consumers may face.
  • Complex material. Thune suggests using analogies and examples when covering specialized or complicated subject matter. Presenting the information this way may spark further interest from readers and help to digest the in-depth material.
  • Community. Create a community where users feel included in the experience and they can share their stories and connect with others.

For further discussion on ways to revitalize your branded content, read Thune’s article posted to PR Newswire’s Small Business PR Toolkit here:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

Source: PR Newswire Association LLC

Related stocks: LSE:UBM OTC-PINK:UBMPY

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August 24, 2015 at 4:31 pm

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Hellmuth Karasek Reviews the 2016 IKEA Catalogue

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SPREITENBACH, Switzerland /PRNewswire/ —

The most printed book of our time, the IKEA catalogue, has been reviewed by a literary critic for the first time. And not just by anybody, but by Hellmuth Karasek, one of the most important and influential literary critics.

(Photo: )

(Photo: )

In 1951, Ingvar Kamprad sent the first catalogue to his customers. Its print run has been steadily rising ever since to some 220 million today. This makes the IKEA catalogue the most printed publication of current times, ahead of the Bible.

Karasek did not have to stick to any content requirements in his review. He reviewed the catalogue as he saw fit and according to the same criteria he applies to works of fiction.

One of Karasek’s criticisms, for example, is that the catalogue contains more pictures than active protagonists. He notes with some bewilderment that: “The people have to squeeze in between the furniture, they have very little to say and what they do say is hardly coherent – and yet the book is such a huge success.”

The five-minute online film is an unusual, affectionate and not entirely serious examination of the 2016 IKEA catalogue.

Link YouTube movie:

Link Facebook movie:

About Hellmuth Karasek

Born in 1934 in Brno (Czech Republic), Hellmuth Karasek is a German journalist, book author, critic and professor of theatre studies. He directed the culture section of the German weekly magazine Der Spiegel for over 20 years. From 1988 to 2001, he was a permanent fixture on the ZDF programme Das Literarische Quartett (the literary quartet). He has also published numerous books.

Further information:

Aurel Hosennen, PR & Communication Manager, IKEA Switzerland
Tel: +41(0)58-853-36-56
E-Mail: or

Source: IKEA

Written by asiafreshnews

August 24, 2015 at 3:28 pm

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YES BANK Art Bengaluru 2015 – The Most-Awaited Art Festival in South India!

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BANGALORE, India /PRNewswire/ — The Collection, UB City and Sublime Galleria in association with the Prestige Group is gearing up for ‘YES BANK Art Bengaluru 2015’. One of India’s most reputed art festivals, the 6th Edition of ‘Art Bengaluru’ aims to go beyond the canvas, celebrating art in its myriad forms.

To view the Multimedia News Release, please click:

Uzma Irfan – Conceptualizer and Organizer, ‘Art Bengaluru’ said, “The Indian art market currently has both good quality and discerning buyers. Globally, art is also increasingly becoming an alternate investment option. In this year’s edition of ‘Art Bengaluru’, we have attempted to bring together distinguished artists from across the globe, thus giving people an opportunity to experience, under one roof, the multitude of art forms available. This festival is not just for the art aficionados and collectors. We hope to promote the various art forms and create a greater understanding of art in the city with this initiative. We also encourage schools to bring in their students to make the most of this festival.”

The theme for this year’s festival is ‘Paradigm Shift’. In keeping with this theme, ‘YES BANK Art Bengaluru 2015‘ hopes to promote a discovery of the arts from a change-inducing standpoint. Traditionally, art was symbolized by paintings, classical sculptures and so on. However, over the years, the very concept of ‘Art’ has undergone a sea change. With technological advancements, today we have the opportunity to embrace a whole new set of art forms – interactive and immersive installations. The rich interiors of The Collection, UB City will also be transformed to complement this year’s theme. The Bentley Mulsanne will be on display throughout the festival, further increasing the luxury quotient of the venue.

This year, the art is being curated by Suresh Jayaram, an artist, art historian, arts administrator and curator of national repute. There will also be curated walks by Mr. Jayaram, as well as trained art guides, to give visitors an in-depth and holistic understanding of the festival and the artworks on display.

To keep the energy of the festival riding high, there will also be performances by celebrated musicians includingTalvin Singh and Trilok Gurtu. EDM Nights hosted by International EDM artists, Project 46 and Omnia are also included in the line-up of performances.

‘YES BANK Art Bengaluru 2015’ will open on Friday 21 August 2015 with a Grand Inaugural Ceremony that will include a state-of-the-art Light/Projection Mapping show showcasing the history of art. It will also explain the idea behind ‘Art Bengaluru’. The festival will be on till 30th August 2015. In order for people to take back souvenirs from this year’s event, ‘Art Bengaluru’ will also have a Gift Shop that will provide memorabilia, including a ‘YES BANK Art Bengaluru 2015’ Book that completely documents this memorable festival.


Source: Art Bengaluru

Written by asiafreshnews

August 24, 2015 at 2:45 pm

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China Trade Mission Forges New Ties

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SYDNEY /PRNewswire/ — On the completion of his first trade mission to Asia, Minister for Trade, Tourism and Major Events Stuart Ayres was pleased to see first-hand the demand for and interest in New South Wales (NSW) produce, services and technology.

Mr Ayres travelled to Hong Kong, Guangzhou and Shanghai to introduce the best of NSW to the Chinese market. He said the mission had strengthened bilateral ties.

“NSW showcased its excellence in food and wine at the Hong Kong Trade Development Council Food Expo and Gala Dinner, which put our best producers and exporters in direct contact with local traders,” Mr Ayres said.

“We launched Australia’s Oyster Coast to the Chinese market in Guangzhou. Now, Chinese seafood lovers can savour fresh NSW oysters within 30 hours of harvest.”

Mr Ayres also led a delegation of 10 education technology companies that travelled to Guangzhou, Shenzhen,Shanghai and Beijing to showcase NSW’s innovative education solutions to potential Chinese partners and investors. This resulted in two Memorandums of Understanding (MOUs) between NSW company Inkerz and Chinese companies Shenzhen Yifang Digital Technology and Shijiazhuang Dazhong Network Communication to promote and distribute Inkerz products.

A significant two-year agreement was reached between the NSW Government and Ctrip, China’s largest online travel agency. An MOU was signed which will deliver more marketing and promotional opportunities for Sydneyand regional NSW.

NSW will now export an additional $4 million worth of wine to China — including the first export of certified organic wine from NSW — alongside natural oats, baby formula, vitamins and other health products. Health and aged care, issues highlighted in the recent China-Australia Free Trade Agreement (ChAFTA), were also raised in a number of meetings.

“The growing middle class and ageing population in China will create opportunities for NSW health and aged care businesses. These are high on the agenda for the NSW Government and we are committed to supporting and fostering continual growth in these areas as well as in the State’s export sector,” Mr Ayres added.

MEDIA: Sophie Onikul — +61-428-596-319

Source: New South Wales Government Minister for Tourism, Trade and Major Events, Stuart Ayres

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August 24, 2015 at 12:44 pm

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International Slow Food Fest to Kick off in South Korea in October

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NAMYANGJU, South Korea /PRNewswire/ — An international festival promoting the slow food movement as well as an all-round healthy lifestyle will take place in this provincial city in October, organizers said Thursday, providing a chance to enjoy farm-to-table foods and fun learning experiences.

Under the theme “Good Food, Good Life,” the Namyangju Slow Life International Festival will be held for 10 days starting Oct. 8 in the eponymous city located about 30 kilometers east of Seoul.

The festival encompasses three values — health, the environment and empathy — in order to create and share happiness, an organizing committee official said.

Delegates and tourists from some 40 countries along with those from throughout South Korea will take part in the festivities, during which various programs consisting of concerts, tasting sessions and other hands-on activities will be offered, according to the organizers.

A food show starring some of the most popular chefs from South Korea will be held during the festival, and visitors will also be able to appease their palates with traditional foods and beverages from a diverse mix of cultures.

The fair is the second of its kind to be held in Namyangju city, after it launched the Asio Gusto festival earlier in 2013. The city has since changed the name of the program and decided to make it a regular event to be run every two years.

Source: Namyangju Slow Life International Festival Organizing Committee

Lim Seok Kyung

Source: Namyangju Slow Life International Festival Organizing Committee

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August 24, 2015 at 12:33 pm

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Global Cloud Xchange to Expand Singapore-India Connectivity

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-A major step forward to deliver next generation connectivity services to support the digital transformation and economic growth of India.

SINGAPORE /PRNewswire/ — Global Cloud Xchange (GCX), a subsidiary of Reliance Communications (RCOM), today announced the expansion of SingaporeIndia connectivity to a broader base of global enterprises and carriers.

GCX will acquire capacity on the TIC cable between Singapore and Chennai, which will be extended across the seven Indian Capital Cities on GCX domestic network within India. This terrestrial and submarine network will play a key role in Reliance’s expansion of its Cloud Xchange (Cloud X) nodes which will be the terminal points across this new network.

“We are pleased to utilize the existing subsea cable infrastructure to deliver immediate capacity to meet growing requirements of our global business customers,” said Bill Barney, CEO of Reliance Communications (Enterprise) and GCX. “This will also support our digital backbone as we complete deployment of our Cloud X nodes acrossIndia.”

Based on current 100G technology, GCX will be able to deliver significant capacity across this important SingaporeIndia route with the ability to further upgrade in the future based on technological advancements and market demand. The new capacity will interconnect with RCOM’s established network of data centers, connected byIndia’s largest terrestrial fiber network which also connects seamlessly into GCX’s global infrastructure  the world’s largest privately owned subsea cable system.

While RCOM’s infrastructure already constitutes a vital core of India’s digital backbone, the enhanced SingaporeIndia connectivity will deliver further diversity to meet growing market demands. “This will be a mission-critical component in the digital transformation of India and its connectivity to the world,” Barney added.

About Global Cloud Xchange

Global Cloud Xchange (GCX), a subsidiary of Reliance Communications, offers a comprehensive portfolio of solutions customized for carriers, enterprises and new media companies. GCX owns the world’s largest private undersea cable system spanning more than 67,000 route kms which, seamlessly integrated with Reliance Communications’ 200,000 route kms of domestic optic fiber backbone, provides a robust Global Service Delivery Platform. With connections to 40 key business markets worldwide spanning Asia, North America, Europe and theMiddle East, GCX delivers Managed Services to more than 160 countries and offer extensive VPLS-enabled Ethernet network capabilities globally. GCX is equipped to support businesses through the deployment of next generation Enterprise solutions across its Cloud Delivery Networks.

For More Information, contact:
Genevieve Li
Tel:  +852-6028-8236

Source: Global Cloud Xchange

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August 24, 2015 at 11:19 am

Posted in Uncategorized