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Archive for July 9th, 2015

Mexican Gastronomy in Paris

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PARIS, July 7, 2015 /PRNewswire/ — Please join four exceptional Mexican chefs as they present a unique Mexican gastronomy masterclass experience in Paris, France on July 9 and July 10. The series will be broadcast live in English, Spanish and French at visitmexico.com/venacomer.

The special opportunity offers a chance to see some of Mexico’s top chefs in action:

– A brief history of Mexican cuisine (July 9 at 16:00 hours, Paris local time)

Guilllermo Gonzalez Beristain, Pangea Restaurant (#19 on Latin Americas 50 Best Restaurants); Monterrey, Mexico

Originally from Ensenada, Baja California, Guillermo Gonzalez Beristain showed an interest in cooking at the very early age of 14. Guillermo has taken his years of experience and applied his skills while working in Michelin star restaurants around Europe and the U.S., only to later open the well-respected Pangea.

Pueblas gastronomy: a hybrid of both pre-Colombian and colonial periods (July 9 at 17:30 hours, Paris local time)

angel Vazquez, Intro Restaurant; Puebla, Mexico

A globetrotter chef in his own right, angel Vazquez began his culinary career in Puebla, Mexico and later went on to work in New York and at Michelin star restaurants in both Paris and Barcelona, including Ze kitchen Gallerie and Cingle. He has represented Puebla’s cuisine internationally in the embassies of Berlin 2011 and Lima 2012, at the Chicago Gourmet Festival in 2013, the Inauguration Cocktail in FITUR, Madrid 2013, and twice at the Vatican for the “Mexican Christmas Cocktail”.

Today, angel owns Intro Restaurant in Puebla which carries the flavors of Morocco, Thailand, Scandinavia, and Mexico among others. His latest projects are the Antojeria “Salome Antojeria del mar” and “La Palafoxiana mezcaleria y Champaneria”, created by him and a group of friends.

Baja California region: a hot spot of innovation for a new generation of Mexican chefs (July 10 at 16:00 hours, local Paris time)

Diego Hernandez Baquedano; Corazon de Tierra Restaurant (#42 on Latin Americas 50 Best Restaurants); Ensenada, Mexico

Diego Hernandez began his career in Mexico in the kitchens of some of the country’s most renowned chefs including Benito Molina, Guillermo Gonzalez and Enrique Olvera. He earned his formal degree from Tijuana Culinary Art School and was co-owner chef of UNO Restaurant in Tijuana.

In 2011, in partnership with The Villa Valley, he created “Corazon de Tierra Restaurant” in Valle de Guadalupe, an ode to Baja California cuisine, focusing primarily on the ways and customs of Ensenada. His approach to cooking is a personal interpretation of the regional style and conveys a sensitivity and respect for nature. He was nominated as “Best New Chef” by Travel + Leisure in 2011 and Corazon de Tierra received the “Best Hotel Restaurant” in 2012. He was awarded the prize for “Best Concept” by the same publication in 2013. That same year, Corazon de Tierra was placed # 30 on the list of “50 Best Restaurants in Latin America“.

– Developing a new style of cuisine in the Yucatan region (July 10 at 17:30 hours, Paris local time)

Roberto Solis, Nectar Restaurant; Merida, Mexico

Roberto Solis decided to open his restaurant, Nectar, at the age of 27 without any previous experience. The restaurant’s culinary style started out with a minimalist concept that slowly evolved to create a New Yucatecan Cuisine from traditional roots.

Solis’ knowledge and professional learning come largely from his rich personal experiences. In 2004 he worked in the world-famous Fat Duck restaurant in England. In 2008, he was at Thomas Keller’s restaurant Per Se in New York and in 2010 in Les Creations of Narisawa in Tokyo with chef Yosihiro Narisawa. In 2009 he established the famous festival Kooben with his partner Chef Luis Barocio. Today, Roberto is working on several projects including a casual Mexican tapas restaurant and a taqueria.

All times are local Paris, France time. Join the conversation via social media and use the hashtag #venacomer.

Source: The Mexico Tourism Board

Written by asiafreshnews

July 9, 2015 at 7:30 pm

Posted in Uncategorized

We Want You! Sign Up Now for the Forge Boot Camp and Become a Master in the Forge SDKWe Want You! Sign Up Now for the Forge Boot Camp and Become a Master in the Forge SDK

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READING, England, July 7, 2015 /PRNewswire/ —

Promises to put developers through their paces, taking place in NYC

Acision, a global leader in secure, mobile engagement services and innovator in WebRTC technology, are “snapping their caps” to announce its forge Boot Camp at the DevCon5 Conference on 20th July, 4pm – 7.30pm in New York City. As an action-packed, masterclass event, the forge team will be bringing together web and mobile app developers, keen to learn how to integrate rich, real-time communications capabilities into their apps or websites using the forge SDK!

(Logo: http://photos.prnewswire.com/prnh/20150707/232340LOGO )

Open to web and app developers of all ranks, this free networking event is the perfect place for coding enthusiasts to fully immerse themselves in forge and start their basic training, with plenty of food and drink to keep energy levels up! Boot Campers will get the opportunity to see award-winning live demo apps built using the forge SDK, providing them with inspiration of how they too could create wow-moments within their own apps with functionality such as:

  • SMS, instant chat and group messaging
  • HD voice and video calling
  • Presence
  • Location sharing
  • Secure messaging and authentication
  • Notifications, recordings and more!

The forge team will provide hands-on guidance and tutorials to troops, putting them through their paces, with a schedule of challenges and drills, resulting with a mini hackathon at the end of the day where they have a chance to win a state of the art DRONE!

To view the full agenda and SIGN UP click here. Follow us on Twitter to keep up to date with the latest #forgebootcamp intel and surprise announcements in the coming weeks!

The forge Boot Camp will be taking place at the end of the pre-conference day of DevCon5, the HTML5 and Mobile App Developer Conference, between 4pm – 7.30pm on Monday 20th July at the Kimmel Centre at NYU. While those who attend this free Boot Camp do not require a full conference pass, those who would like to attend DevCon5 can take advantage of a special discounted rate using this link – click here for more details.

In addition, as a platinum sponsor of DevCon5, the jet-setting forge by Acision  team will also be participating during the main two conference days, 21st – 22nd July, on demo booth 5, ready to demonstrate multiple award-winning demos utilising the forge SDK. DevCon5 veteran and WebRTC evangelist Peter Dunkley, Technical Director at Acision, will be presenting a keynote speech, and be co-hosting a Mobile App Showcase meetup. For full details please click here.

To learn more about forge by Acision visit forge.acision.com. To book a meeting, media or analyst briefing with us at the event, please click here.

About Acision

Acision connects the world by powering relevant, seamless mobile engagement services that interoperate across IP platforms and enrich the user experience creating value and new communication opportunities for carriers, enterprises and consumers across the world.

For more information, visit Acision at http://www.acision.com

Source: Acision

Written by asiafreshnews

July 9, 2015 at 7:12 pm

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Top Bartenders Set Sail to Battle It Out in the World’s Largest Cocktail Competition

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MIAMI, July 7, 2015 /PRNewswire/ —

Worlds best cruise line bartenders from Norwegian Cruise Line, Royal Caribbean International and Celebrity Cruises fight for a place in the DIAGEO RESERVE WORLD CLASS™ Global Grand Final

The battle to become the world’s best bartender is on. This year, 5,500 cruise line bartenders from three of the world’s leading cruise lines have been shaking it up in the Diageo Global Travel WORLD CLASS™ Programme in pursuit of their place in the DIAGEO RESERVE WORLD CLASS Final.

(Photo: http://photos.prnewswire.com/prnh/20150707/232230 )
(Photo: http://photos.prnewswire.com/prnh/20150707/232231 )
(Photo: http://photos.prnewswire.com/prnh/20150707/232232 )

Only one can go forward to represent Global Travel at the star-studded WORLD CLASS Bartender of the Year Global Grand Final in Cape Town later this year, competing against the best bartenders from around the globe. Last year’s winner, Charles Joly, has experienced a life-changing journey filled with new and exciting opportunities such as mixing at Jenson Button’s wedding and the Grammy Awards.

All 5,500 bartenders who took part in the training were put through a series of competitive heats to find the top three. They will now face-off at the glitzy WORLD CLASS Global Travel Final in the deluxe Diageo 396 Bar in Miami, Florida on July 9th 2015. They are:

  • Wade Cleophas, 29, South Africa: Norwegian Cruise Line
  • Santos Mercedes Enriquez, 39, Peru: Celebrity Cruises
  • Shekhar Grover, 28, India: Royal Caribbean International

The expert judging panel who face the difficult task of selecting a Global Travel winner are; Enrique de Colsa, Master Distiller for Tequila Don Julio; Spike Marchant, World Class Global Brand Ambassador; Erik Lorincz, World Class Bartender of the Year 2010; and Julio Cabrera, Managing Partner of The Regent Cocktail Club in Miami.

WORLD CLASS trainer Sarah Lawrence said, “It was truly thrilling to see the trainees advance through the program and the heats. There was a real sense of excitement in the air as they rediscovered classic cocktails, finding interesting twists and interpretations of them, using the finest spirits from the Diageo Reserve luxury portfolio to create exciting drinks for cruise line guests. Now we have our final three! Each has proved themselves the best in the cruise line bartender business and I’m excited to see who will be crowned Diageo Global Travel champion.”

Louise Higgins, Regional Marketing Director, Diageo Global Travel Western , said: “DIAGEO RESERVE WORLD CLASS is at the forefront of cutting-edge mixology, taking great strides in creating luxury drinking experiences. The global training initiative is widely recognized as a mark of distinction in international fine drinking culture. We are delighted to partner with three leading cruise lines in the Global Travel programme for 2015. Together we want to ensure that we are constantly challenging the boundaries of contemporary and experimental on board cocktail culture. The competition is fierce this year – I wish each of our finalists the best of luck!”

Renowned mixology expert Sarah Lawrence was one of the trainers who led an intensive WORLD CLASS bartending programme that our finalists took part in, which sought to inspire and educate cruise line bartenders in the mystic art of mixology. Trainees were coached in exceptional service, innovative ingredients, showmanship and the latest cocktail-making trends, whilst preparing them for the fierce competition ahead. This training ultimately enables them to provide guests with an exceptional in-bar experience on board their cruise ships.

Notes to editors

Follow the competition on Facebook at the ‘Global WORLD CLASS Finals’ page: http://www.facebook.com/WorldClass

The Diageo Bar Academy Trainers:

  • There were 5 trainers total; Sarah Lawrence, Julio Cabrera, Michael Parish, Carla Rivera and David Molina.

The Cruise Line Finalists:

  • Norwegian Cruise Line Representative: Wade Cleophas, 29, from South Africa is head mixologist on the Norwegian Epic. Wade’s dream is to become a worldwide mixology trainer, paying forward what he has learned from his peers in the industry. He will conjure up the ‘Lifes Peachy,’ featuring TANQUERAY® No.TEN™ Gin, as his signature cocktail.
  • Royal Caribbean International Representative: Santos Mercedes Enriquez, 39, from Peru is senior bartender on the Royal Caribbean Equinox. His inspiration to become a mixologist stems from his mother who was a bartender, as well as celebrated master mixologist Gary Regan. His signature serve is the ‘Violetta Falernum,’ featuring TANQUERAY® No.TEN™ Gin.
  • Celebrity Cruises Representative: Shekhar Grover, 28, from India is a mixologist on Anthem of the Seas. He is no stranger to the competition, having won the Global Travel WORLD CLASS Final last year and competed at the WORLD CLASS™ Grand Final in London. This year in the competition he aims to take all he has learned from the programme last year to create the most beautiful signature serve: ‘Con Amor’ also featuring TANQUERAY® No.TEN™ Gin.

Please drink responsibly, visit DRINKiQ.com.

The TANQUERAY and No.TEN words and associated logos are trade marks.

Source: Diageo Global Travel Western

Written by asiafreshnews

July 9, 2015 at 3:18 pm

Posted in Uncategorized

4th Annual APAC District Cooling Conference & Awards in Bangkok, Thailand

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-Promoting Efficient-Cooling in South-East Asia

BANGKOK /PRNewswire/ — Under the International Energy Agency’s (IEA) 2 degree C scenario, cooling is set to expand 625 per cent by 2050 in selected regions of Asia and Latin America. For many developing countries in hot climates, this represents a huge drain on the electricity networks and is inspiring action on developing district energy alternatives. Stepping into its fourth year, the District Cooling Conference will introduce variety of technologies that can be applied in DC and utilizing renewable energy resources.

District cooling systems are more than twice as efficient as traditional decentralized chillers such as air-conditioning units and can reduce electricity use significantly during peak demand periods through reduced power consumption and the use of thermal storage. As the MarketsandMarkets 2014 report reveals, the major driving factors of this market are the high efficiency of the district cooling plants, space saving technology, less water and energy usage, and convenience & reliability. Some projects evident of DC benefits include the Bangkok Government Complex and the Suvarnabhumi Airport in Thailand both of which have experienced reduced cost of energy for air-conditioning at an estimated 45 per cent & 50 per cent respectively. Similarly in India, GIFT City officials are looking to reduce electricity consumption by 65-80 per cent by incorporating district cooling system to meet their cooling demands. According to the UNEP report on district energy, a transition to such systems, combined with energy efficiency measures, could contribute as much as 58 per cent of the carbon dioxide (CO2) emission reductions required in the energy sector by 2050.

The conference will bring leading project owners, developers, manufacturers and government authorities from theAsia Pacific region for a comprehensive discussion on promoting and developing district cooling systems in the region. One of the special features of this year’s forum is the 2nd District Cooling Awards. “The recognition of Asian based equipment suppliers, project developers and asset owners at the 2014 DC Award ceremony, indicate both the need in Asia for DC solutions, but also the advancements in DC engineering by Asian companies,” said Marcus Teo, Vice President of ReEx Capital Asia in retrospect of the first DC awards.

Fleming Gulf, being the organizer of the 4th Annual APAC District Cooling Conference, announced that the show will take place from 25 – 27 August 2015 in Bangkok, Thailand. Further information can be found at:http://energy.fleminggulf.com/asia-pacific-district-cooling-forum

Media Contact:
Roohi Taragi| Marketing Executive
E: roohi.taragi@fleminggulf.com
T: +603-2027-4767
F: +603-2272-5350

Source: Fleming Gulf

Written by asiafreshnews

July 9, 2015 at 3:17 pm

Posted in Uncategorized

The Evolving Digital Lifestyle Of The Mobile Consumer

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-BuzzCity’s latest global quarterly report on internet and surfing trends. Smartwatches, tablets and smart TV’s on the rise while mobile remains constant.

LONDON /PRNewswire/ — BuzzCity, the leading global mobile advertising network shares findings from its latest quarterly research into the digital consumption habits of mobile users around the world. The report benchmarks findings from those in 2014 to analyse the changing trends and usage habits of today’s connected consumers.

One of the key findings shows that, as multi-device surfing grows, mobiles remain central to consumers’ internet experience, with well over three quarter’s (83%) of global mobile users preferring to surf with their mobiles. But this is a slight decline on 2014, where 86% preferred to surf with their mobile. The growth in tablet (12%) and smart TV (10%) usage could be attributed to this, and is expected to be joined by smartwatches in the coming year. 8% of those surveyed are ‘planning to buy a smartwatch’ in the next 6 – 12 months.

The Top 5 uses of internet: July 2015

  1. Entertainment (59%)
  2. Communications (47%)
  3. Reading & searching for news and information (29%)
  4. Passing time (27%)
  5. Work, business or studies (26%)

The research found that PC’s and laptops remain significant devices for internet access; one in ten (12%) use their laptop’s and PC’s to access the internet, although there is a significant decline in the demand for these devices (from 22% in 2014 to 15% in 2015) and there may yet be a resurgent usage in the form of “2-in-1” laptop-tablets, particularly where free wifi is easily available. One in ten (10%) also access the Internet with smart TV’s and demand for smart TV’s has doubled in the last year (from 7% in 2014 to 12% in 2015). Multi-device access (where users are surfing across 2 or more devices), although still relatively small (9%) is expected grow in the coming year due to the proliferation of devices.

The rise of the smartwatch

As smartwatches have impacted the marketplace in 2015 BuzzCity investigated how smartwatch devices, which are typically paired with a smartphone, are most used within its network. Ironically the original function of the watch – to tell the time – is relegated into 5th place.

Top 5 uses of Smartwatches: July 2015

  1. Control music (22%)
  2. Monitor incoming texts, mail and social media (20%)
  3. Screen calls (17%)
  4. Receive information updates or alerts for lists, schedules, weather and stock updates (16%)
  5. Tell the time or set alarms (16%)

Dr. KF Lai, founder and CEO of BuzzCity comments, ” The increasingly multi device experience that the internet brings will put continued pressure on brand marketers and content developers to acknowledge changing factors, such as browsing habits and how each device is used, and regularly adapt their marketing content to each device. Content marketing strategies will need to take these trends into account.”

Lai continues “It is also worth emphasising that strategies will need to be mobile first which generally, scales content creation up, rather than down.”

In the first half of 2015, the BuzzCity Ad Network served more than 174 billion paid ads globally, a growth of 5% against the first half of 2014.

The BuzzCity Report can be found at reports.buzzcity.com

The BuzzCity survey was conducted in 23 countries across The Americas, Asia, Africa and Western Europeamongst 4,100 respondents

For further information please contact: Josh Spears/ Jo McConnell at CubanEight: buzzcity@cubaneight.com T: +44-01869 238 089

About BuzzCity

BuzzCity is a mobile advertising network that offers brand owners and agencies access to a global display network of publishers. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. The network also offers opportunities for publishers, developers and owners of mobile media properties to monetise their traffic through mobile internet advertising.

Additional information can be found at www.buzzcity.com

LOGO – http://photos.prnasia.com/prnh/20150415/8521502345LOGO

Source: BuzzCity Pte Ltd
Related Links:

Written by asiafreshnews

July 9, 2015 at 2:39 pm

Posted in Uncategorized

BuzzCity: SmartTV, SmartWatches, Multi-Device Access to Drive Content Creation Demands

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-Malaysian statistic shows 80% of mobiles remain central to consumers’ Internet experience – a growth of 23%

PETALING JAYA, Malaysia /PRNewswire/ BuzzCity, the leading global mobile advertising network shares findings from its latest quarterly research into the digital consumption habits of mobile users around the world. The report benchmarks findings from those in 2014 to analyse the changing trends and usage habits of today’s connected consumers.

One of the key findings shows that, as multi-device surfing grows, mobiles remain central to consumers’ internet experience, with well over three quarter’s (80%) of Malaysian mobile users preferring to surf with their mobiles. Meanwhile, the growth of SmartTV (9%) has more than doubled in the last year while tablet usage flattened at 17% in Malaysia. The shift also saw PC / Laptop usage halved to 8% from 19% last year. With the rapid coming of the digital age it is expected that smartwatches will join the hike in the coming year. 7% of those surveyed are ‘planning to buy a smartwatch’ in the next 6  12 months.

The Top 5 uses of internet: July 2015

  1. Entertainment (65%)
  2. Communications (39%)
  3. Reading & searching for news and information (29%)
  4. Passing time (21%)
  5. Work, business or studies (30%)

The research found that PC’s and laptops remain significant devices for internet access; nearly one ten (8%) use their laptop’s and PC’s to access the internet, although there is a significant decline in the demand for these devices (from 19% in 2014 to 8% in 2015) and there may yet be a resurgent usage in the form of “2-in-1” laptop-tablets, particularly where free wifi is easily available. One in ten (9%) also access the Internet with smart TV’s, seeing a double in demand for smart TV in the last year (from 4% in 2014 to 9% in 2015). Multi-device access (where users are surfing across 2 or more devices), although still relatively small 8%, has more than doubled since early 2014 (3%), and is expected grow in the coming year due to the proliferation of devices.

The rise of the smartwatch

As smartwatches have impacted the marketplace in 2015 BuzzCity investigated how smartwatch devices, which are typically paired with a smartphone, are most used within its network. Ironically the original function of the watch  to tell the time  is relegated into 5th place (global results are seen tally with Malaysian usage).

Top 5 uses of Smartwatches: July 2015

  1. Control music (22%)
  2. Monitor incoming texts, mail and social media (20%)
  3. Screen calls (17%)
  4. Receive information updates or alerts for lists, schedules, weather and stock updates (16%)
  5. Tell the time or set alarms (26%)

Dr KF Lai, founder and CEO of BuzzCity comments, “The increasingly multi device experience that the internet brings will put continued pressure on brand marketers and content developers to acknowledge changing factors, such as browsing habits and how each device is used, and regularly adapt their marketing content to each device. Content marketing strategies will need to take these trends into account.”

Lai continues “It is also worth emphasising that strategies will need to be mobile first which generally, scales content creation up, rather than down.”

In the first half of 2015, the BuzzCity Ad Network served more than 174 billion paid ads globally, a growth of 5% against the first half of 2014.

The BuzzCity Report can be found at reports.buzzcity.com

The BuzzCity survey was conducted in 23 countries across The Americas, Asia, Africa and Western Europeamongst 4,100 respondents

For further information please contact: Anita Selvamalar at Citrine One: anita@citrineone.com T: +60-010-219-4164

About BuzzCity

BuzzCity is a mobile advertising network that offers brand owners and agencies access to a global display network of publishers. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. The network also offers opportunities for publishers, developers and owners of mobile media properties to monetise their traffic through mobile internet advertising.

Additional information can be found at www.buzzcity.com

CONTACT: Jo McConnell or Josh Speersm, CubanEight PR, +44-01869-238089, Email: buzzcity@cubaneight.com

Source: BuzzCity Pte Ltd
Related Links:

Written by asiafreshnews

July 9, 2015 at 2:31 pm

Posted in Uncategorized

Indonesia’s ADSKOM Raises Series A Investment from Geniee, Convergence Ventures, and East Ventures to Dominate Digital Ad Market in Southeast Asia

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JAKARTA, Indonesia /PRNewswire/ — ADSKOM, Southeast Asia’s premier, data-driven, programmatic advertising platform announced today that it raised a round of series A funding of an undisclosed amount led by Japan’s Geniee. The two other firms participating in the round were Convergence Ventures inIndonesia, and existing investor East Ventures.

With the newly acquired capital, ADSKOM is looking to aggressively grow its revenue by 300 to 500 percent, while also expanding to Malaysia and Thailand. It is also looking to expand its programmatic ad services to mobile and video platforms.

“This is our first ever investment in Southeast Asia,” says Akifusa Kanda, Executive Director at Japan’s leading Supply Side Platform and ad network Geniee. “With this investment, we will continue to work together with ADSKOM through knowledge sharing and an increase of direct business transactions.”

Italo Gani, Co-founder and CEO of ADSKOM, reveals that his firm had already been working closely with Geniee prior to the investment. “There’s been a lot of cooperation between the two companies and we share a common goal of using the most cutting-edge ad technologies to help maximize revenue of our customers,” says Gani.

The regional digital ad market is huge, growing by double digits every year. Analysts say the estimated total digital ad spend in Southeast Asia is a whopping US$915 million in 2014, excluding the Philippines.

In Indonesia alone, companies are expected to spend more than US$800 million on digital ads in 2015, up 80 percent from last year’s US$460 million, according to a recent study by eMarketer. Of that amount, US$130 millionwill go toward ads for mobile devices, a staggering increase of more than 200 percent from US$40 million last year.

Growth will continue steadily through 2019, when the total ad market in Indonesia (including ads appearing on traditional media) is predicted to jump to US$19.58 billion. Spending on digital and mobile ads will likely contribute around US$7.6 billion by then.

With this in mind, ADSKOM’s data-driven advertising and marketing platform is well-positioned to capture the market as a strong regional player.

Willson Cuaca, Managing Partner of East Ventures says, “We were very excited to participate again in funding ADSKOM. He continues, “the company is moving incredibly fast and we have very high confidence in the team. ADSKOM is one of those rare companies that thinks and positions itself globally, while building a team and executing locally.” Cuaca says advertising technology is a complex space, one which not every startup team can tackle.

In the adtech business, Data Management Platform (DMP), Supply Side Platform (SSP), and Agency Trading Desk are important terms. DMP refers to a software system that aggregates, sorts, and saves information. From there, the software then displays it in a meaningful way for publishers and businesses to make decisions about where to put ads. An SSP is a tech solution for easily automating the ad sales process.

An Agency Trading Desk is a real-time bidding and ad exchange. It’s a service dedicated to helping companies actually purchase online ads and it helps digital advertisers make the most of their budgets.

Solid data management and deep technology platforms are keys to the success of online advertising. Understanding this, ADSKOM has become the first company in Indonesia to build its own DMP product called VASA. With it, marketers, publishers, and businesses in general are now able to optimize their spending by targeting specific users with the right ads, at the right time, and in the right places.

Additionally, ADSKOM provides a complete solution for digital ad campaigns in Southeast Asia via its SSP product called AXON, as well as its Agency Trading Desk product called ACTIO.

“We strive to strengthening our lead in Southeast Asia’s programmatic advertising space by managing audience data with multiple data partners,” says Daniel Armanto, Co-founder and CTO of ADSKOM. “ADSKOM is a data-driven advertising platform that leverages the data collected from our local partners, and that’s our unique selling proposition. We are capable of collecting and processing local consumer behavior data – which creates a regionally competitive advantage. We are also the only local player who has the tech and the team to support a Big Data operation.”

ADSKOM currently manages 150 million pieces of unique audience data for the Indonesian market. As Indonesia’smarket leader in premium publisher inventory, the team is integrated with more than 200 supply, data, and demand partners. Currently, ADSKOM operates in three countries – Indonesia, Singapore, and the US.

“We believe that ADSKOM is the leader in the adtech space in Indonesia, and it is the only company we see that has superior technology in terms of integrating Data Management Platform and Supply Side Platform products,” says Adrian Li, Managing Partner of Convergence Ventures.

Prior to this funding round, ADSKOM raised multiple seed-stage investments from Japan’s Rebright Partners,Digital Garage, Beenos Plaza, and Skystar Capital in Indonesia.

For more information, please contact:

Italo Gani
Co-founder and CEO
Italo@adskom.com
+62812.1248.256
www.adskom.com

Source: ADSKOM

Written by asiafreshnews

July 9, 2015 at 12:46 pm

Posted in Uncategorized

VIT Corporation Partners with Orion Health to Enhance Quality of Healthcare Across Vietnam

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HANOI, Vietnam /PRNewswire/ — Orion Health, a global eHealth software company delivering inter-operable solutions for healthcare facilities and organisations, has announced a strategic partnership with VIT Corporation to improve hospital efficiency and to enhance the quality of healthcare by implementing Orion Health solutions to several Vietnamese provinces.

Both groups recently signed a strategic partnership signifying their collaboration to building a long-term integrated health ecosystem in the region. The pilot delivery of the eHealth solutions to hospitals in the public sector will begin in Khanh Hoa province, with this partnership expected to expand across Vietnam in the coming years. There are estimated to be over 1,000 hospitals and thousands of associated commune clinics in the public sector representing well over 75% of untapped market share.

“As a strong presence in the Vietnamese market for 20 years, VIT Corporation has years of industry related experiences and an extensive network of contacts. We will help Orion Health transition into new territories with ease and efficiency. Implementing systems in the Vietnamese market has its challenges, but we are confident that our local know-how coupled with Orion Health’s expertise will bring one of the best and most cost-effective eHealth solutions to over 90 million people across the nation,” said Nguyen Chi Hieu, Vice President of VIT Corporation.

Currently, the majority of patient clinical information remains stored on paper medical records and is not easily transferable across disparate healthcare organisations. Integrating shared medical records into Vietnamese hospitals is expected to vastly improve workflow and increase the quality of healthcare to patients.  Implementing Orion eHealth solutions will result in better overall hospital management and reduce resource waste and redundancy.

“Orion Health is committed to delivering inter-operable solutions for its patients, and this partnership with VIT Corporation puts us in a strong position to deploy relevant on-site solutions that are effective yet affordable for both the private and public sector. VIT Corporation is well-established and has experience partnering with high-tech start-up companies, and will prove to be an invaluable partner as we seek to enhance the quality of healthcare acrossVietnam,” said Darren Jones, Senior Vice President – Asia Pacific of Orion Health.

About Orion Health

Enabling a better healthcare future through pioneering use of information technology and knowledge creation: Founded in 1993 in Auckland, New Zealand, Orion Health is a leader in healthcare software for hospitals and health systems globally. With an inherent ability to interconnect a wide variety of healthcare information systems, Orion Health has become the world’s leading provider of health information exchange and healthcare integration solutions. Orion Health has extensive experience in the design and installation of complex systems within demanding healthcare environments. Today, Orion Health products and solutions are implemented in more than 30 countries.

For more information, visit www.orionhealth.com.

About VITCORP

With over 20 years’ experience, VIT Corporation continues to strive towards becoming a leading private multi-sector corporation in Vietnam and the region. Focusing on their leading principles of appreciating their staff, the economy and their clients; VITCORP eHealth promises – For you, for us and for our health!

For more information please contact:

Koren Drain

Annabel Ng

Orion Health

Edelman Public Relations

APAC Marketing Manager

Client Executive

P: +64-21-485-265

P: +65-6494-1572

E: koren.drain@orionhealth.com 

E: annabel.ng@edelman.com

Logo – http://photos.prnasia.com/prnh/20150701/8521504307-b

Source: Orion Health

Written by asiafreshnews

July 9, 2015 at 12:09 pm

Posted in Uncategorized

Benoy Establishes an On-The-Ground Presence in Melbourne, Australia

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HONG KONG /PRNewswire/ — Benoy, the international Architects, Masterplanners, Interior and Graphic Designers, is excited to announce the firm’s expansion into Australia with the opening of a Marketing and Liaison Office in Melbourne. The establishment of Benoy’s on-the-ground presence is in response to a number of successful project bids within the country.

Benoy has established an on-the-ground presence in Australia with an office located on Collins Street in Melbourne
Benoy has established an on-the-ground presence in Australia with an office located on Collins Street in Melbourne

“We are incredibly excited to be consolidating our position in Australia; the country presents such great opportunities. Settling in Asia in 2002 and subsequently opening five studios across the region over the last ten years, Australia represents a natural progression for Benoy,” commented Tom Cartledge, Benoy Global Director.

Benoy has appointed former London Studio member Claire Reynoldson to lead the studio. An Australian native, Claire brings her knowledge of the local market and innate understanding of Benoy’s capability and indeed personality to her role.

“We believe Benoy’s strong track record of entering new markets has come from our approach to appoint from within. Claire’s relocation from London to join us in Melbourne and lead our initiative has allowed us to continue our vision,” added Tom.

Capitalising on the firm’s international network, Benoy Melbourne will be reinforced by the design company’s ‘One Benoy’ ethos which facilitates the open sharing of resources and talent between its studios. Providing immediate design support to Benoy’s growing portfolio in Australia will be the firm’s larger teams in Singapore, Hong Kong and London.

“I believe the relationships we have already built with some of Australia’s most notable developers and consultants are the tangible results of Benoy’s global mindset as well as an appreciation of its design integrity,” said Claire Reynoldson. Benoy’s proven portfolio is a testimony to its creative and commercial success. “I am looking forward to leading Benoy in Australia.”

Benoy has the ability to draw on an international resource base to deliver innovative, thoughtful and forward-thinking design to its clients. This has proved to be a compelling offer in its markets around the world; Benoy now has projects in over 60 countries.

“We are confident that Australia will play a significant part in our continued success,” concluded Tom.

Benoy is located at Level 30, Collins Place, 35 Collins Street, Melbourne, Australia. The office may be contacted via telephone at +61 (0) 3 9900 6229 or email to melbourne@benoy.com.

About Benoy:

  • Benoy is an international, award-winning firm of Architects, Masterplanners, Interior and Graphic Designers. Founded in 1947, Benoy is a leading British brand which has become a truly global player and a leading creative force.
  • Benoy is located around the world with studios in Hong Kong, Shanghai, Beijing, Singapore, Kuala Lumpur, Melbourne, Mumbai, Abu Dhabi, Dubai, London, Newark.
  • Benoy has built an enviable global reputation for world-class architectural design. Benoy’s remit embraces a range of work including Retail, Mixed-Use, Commercial, Leisure and Hospitality, Transport, Aviation, Residential and Urban Regeneration.
  • Benoy works in some of the world’s most exciting cities with the firm’s portfolio including: Elements Mall and Hysan Place, Hong Kong; the future Terminal 4 and Jewel Changi Airport, Singapore; ICC and iAPM,Shanghai; INDIGO and EAST Hotel, Beijing;  Ciputra Artpreneur, Jakarta; Ferrari World Abu Dhabi; The Beach,Dubai; Westfield London; and Centrum Cerny Most, Prague.
  • Benoy is working in over 60 countries.
  • Benoy believes in leading by example. By improving the urban environment in which we live, we can leave a legacy of which we can be proud.

www.benoy.com

Brittany Downes
T: +852-2250-7222
E: brittany.downes@benoy.com

Photo – http://photos.prnasia.com/prnh/20150707/8521504435

Source: Benoy

Written by asiafreshnews

July 9, 2015 at 11:57 am

Posted in Uncategorized

Staff Side-stepping Security Protocols Could Leave Your Business Vulnerable, Says ESET

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SINGAPORE /PRNewswire/ — For those who are less familiar with the cybersecurity space, some of the rules proposed by businesses trying to stay safe, can seem like they are designed just to make life difficult. Not being able to download applications or have access to certain websites, as well as an emphasis on strong passwords and complications around working remotely, are just some of the common issues employees in businesses across Asia Pacific have to deal with.

It’s unsurprising then that we are seeing a rise in what’s known as ‘Shadow IT’ — or employees using apps, cloud services, software and devices which are outside the knowledge and control of the CIO and IT staff. In a recent study, PwC estimates that somewhere between 15 percent up to 30 percent of IT spending now occurs outside the standard consolidated budget of the IT department. The Cloud Security Alliance (CSA) revealed in its 2015 report that nearly 72 percent of executives and IT managers surveyed in APAC and the rest of the world, admitted that they did not know the number of Shadow IT apps within their organisation.

“This a real issue for businesses of all sizes,” says Parvinder Walia, Sales Director for ESET Asia Pacific. “On the one hand it’s important for businesses of all sizes to have the security solutions and protocols in place to protect their assets and it must always be remembered that people are any business’ first line of defence, so making sure staff are up-to-date on best practices is a must. It’s equally important however to ensure that what you have in place and the information being provided to employees isn’t over complicating the situation, which could encourage staff to sidestep rules and regulations in order to avoid a loss in productivity.

Parvinder highlights the need for CIOs and IT department to take charge and really understand the situation from their employee’s perspective in order to find a solution that allows people to work effectively, without leaving the business vulnerable.

“Finding a happy medium is crucial, says Parvinder, “in allowing employees to take advantage of technology that drives productivity and business growth, without compromising the security of the network. By understanding which apps, websites and other behaviours staff find useful to complete their work effectively and efficiently, it should be possible to work out bespoke solutions and approaches to protocol that provides the best of both worlds.”

There are however some things, as Parvinder points out, that should not be overlooked, and need to be communicated clearly and regularly to employees in order to ensure that systems and data remain protected. “The need for complex passwords is something that people often moan about, even to the point of sidestepping the rules. This is often the case with top level management, who often have the attitude that it doesn’t apply to them. This always scares the life out of me because in theory they’re the people with the most to lose.”

Still, following the password rules doesn’t have to be hard to be safe, according to Parvinder. “Just because you have a pattern, doesn’t mean that pattern can be guessed. When computers bruteforce passwords, they’re unable to look at patterns. You could use the same sort of song title or film description and put unique things in for that website or login.

“On top of this, passwords should always be reviewed, although it is dependent on circumstances. If you use two factor authentication, you could potentially compromise. If username and password is your only means of protection, it should be changed at least every 30 days, as if a hacker is doing their job right, you’re not going to know they’ve got the username and password, so the sooner it’s changed, the better.”

The need for applications to be screened and installed by IT departments is possibly the easiest one for anyone to understand, says Parvinder. “Even those with a basic knowledge of business security and malware should be aware that many free applications on the internet carry serious risks. But this needs to be made clear and there really needs to be a degree of what can and can’t be installed in the workplace, but the reasoning needs to be explained.”

Parvinder believes that a simple explanation of the business security policy and assistance in finding alternatives is the best way to ensure everyone is happy. “If users and staff are up against technical people, that’s when people don’t do things because it’s too much hassle.

“A final common issue is difficulty in working remotely — a clear problem, given we now live in a world of flexible hours and 24 hour business,” says Parvinder.

The right policies means this doesn’t need to be a difficult scenario, explains Parvinder. “It’s not a difficult thing to get up and running. This would be a company laptop, a good secure means of gaining communication, setting up an encrypted VPN, setting up two factor authentication and making sure the security is up to scratch.” Aside from that, as long as workers are educated in what they can and can’t do, and where they can and can’t login from, Parvinder is confident that most employers and employees will be happy.

The way Parvinder describes it, none of these personal issues should be a seriously difficult problem for companies to fix, with the right education and communication in place. “Technology is an incredible tool and one that all businesses should embrace in order to optimise their workforce, services and solutions, however security is the underlying enabler that cannot be overlooked. And this doesn’t end by having a security solution in place. Ultimately, people are an organisation’s first line of defence, so getting the team on board and up-to-speed is what will make the real difference.”

Source: ESET

Written by asiafreshnews

July 9, 2015 at 11:47 am

Posted in Uncategorized