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Archive for June 8th, 2015

The New Nokia 105 and Nokia 105 Dual SIM Help Give the World A Voice

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— Microsoft offers mobile essentials to first-time phone buyers

REDMOND, Wash., June 3, 2015 /PRNewswire/ — Microsoft Corp. on Wednesday announced the new Nokia 105 and Nokia 105 Dual SIM. Aimed at first-time mobile phone buyers, as well as people looking for a reliable backup device for their smartphone, the new Nokia 105 will enable more people to have a voice and experience the potentially life-changing benefits that a mobile phone can offer. The original Nokia 105 has sold more than 80 million units to date, introducing people from across the globe to mobile experiences.

The new Nokia 105 has everything people loved about its previous award-winning predecessor, and comes with enhanced functionality and features. Now also available in Dual SIM variant, the new Nokia 105 allows people to do the following:

Connect with people and businesses without great expense.
Enjoy the features of the previous Nokia 105, and more, including these:
Expanded storage for up to 2,000 contacts
Enhanced audio for greater call clarity
Increased talk time for up to 15 hours, and up to 35 days standby time1
Refreshed sleek, durable, versatile design, available in three colors: cyan, white and black2
Stay entertained while on the go with two free, pre-loaded games, “Snake Xenzia” and “Bubble Bash 2.”
Keep a backup handy: Low price point, long battery life and ease of use make the new Nokia 105 an ideal companion device for existing smartphone users or people on their travels.

“With handsets like the new Nokia 105, Microsoft brings very affordable mobile opportunities to more people,” said Jo Harlow, corporate vice president of Microsoft Devices Group. “The new Nokia 105 is an essential tool for first-time mobile phone users as they start their journey into a connected world.”

The new Nokia 105 and Nokia 105 Dual SIM will be available in cyan, white and black2 for an estimated retail price of $20 before taxes and subsidies3 and will begin rolling out in select markets starting in June 2015.

Tech specs summary


Nokia 105 and Nokia 105 Dual SIM

Operating system

Nokia Series 30+


1.45-inch, LCD transmissive, HighColor (16-bit/64k)


BL-5CB, 800mAh, replaceable

Talk time and standby time

Talk time: up to 15 hours (single SIM and dual SIM)

Standby time: up to 35 days (single SIM), 25 days (dual SIM)


Dual-band 900/1800MHz (single SIM and dual SIM)

Dual-band 850/1900MHz (single SIM only)


3.5mm AV connector, micro-USB charger


Mini SIM

Dimensions and weight

108.5 x 45.5 x 14.1mm

69.85g single SIM and 69.55g dual SIM (both including battery)

About Microsoft Devices
The Microsoft Devices Group includes award-winning hardware used by over a billion people around the world, including Lumia smartphones, Nokia ultra-affordable feature phones, Xbox hardware, Surface and Surface Hub, Microsoft Band, and HoloLens.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.


35 days standby time for single SIM model


Device colors vary by market


Pricing for the new Nokia 105 and Nokia 105 Dual SIM will vary by market and operator; estimated retail price will be approximately $20 before taxes and subsidies.

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Source: Microsoft Corp.

Written by asiafreshnews

June 8, 2015 at 5:54 pm

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Fengate Capital Management Launches US $180M Infrastructure Fund Mandate with Korean Institutional Investors

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TORONTO, June 2, 2015 /PRNewswire/ — Fengate Capital Management’s global pursuit continues through its recent collaboration with KB Asset Management, the investment arm of KB Financial Group, a leading financial institution in Korea. The US $180 million investment fund will target infrastructure assets such as roads, hospitals and renewable energy in Canada and the United States. The investors in this fund are Public Officials Benefits Association, Dongbu Insurance, Heungkuk Life Insurance, Hyundai Marine and Fire Insurance and Lotte Insurance.
Investment Fund Agreement Signing Ceremony, Seoul, Korea
Investment Fund Agreement Signing Ceremony, Seoul, Korea

KB Asset Management held an Investment Fund Agreement Signing Ceremony in Seoul, Korea with representatives from Fengate Capital Management, the fund investors, the Embassy of Canada to Korea, the Canadian Chamber of Commerce in Korea, Samil PwC, Shin & Kim and Korea Ratings. In his remarks at the Ceremony, Mr. Lou Serafini, President and CEO of Fengate Capital Management, gave his heartfelt thanks to everyone who had dedicated their efforts to this fund.

“We are thrilled that these global, world class institutions have endorsed Fengate and our disciplined approach to creating long term sustainable yields from infrastructure investments,” said Mr. Serafini.

Fengate Capital’s growth strategy is focused on working to identify and target projects that provide investors with attractive, risk-adjusted returns from direct investments in infrastructure projects, and establish strategic relationships with clients, partners and lenders in select international markets. The firm currently holds offices in Canada, the United States and Australia.

About Fengate Capital Management
Fengate Capital is an asset management firm in the alternatives sector specializing in the management of customized infrastructure and real estate investment funds for institutional clients. The Firm has approximately $2 billion in assets under management with expertise in infrastructure, commercial real estate and seniors housing. With significant experience in public-private partnerships, independent power projects and real estate developments, Fengate Capital targets high quality investments across North America and select international markets. Since 2007, Fengate Capital has been recognized as one of “Canada’s Best Managed Companies”.

Contact: Emily Ondercin-Bourne, Public Relations Coordinator,, Phone: +1.905.491.6573

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Source: Fengate Capital Management

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June 8, 2015 at 5:35 pm

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Interush Relocates to New Global Innovations Offices in Irvine, California

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IRVINE, Calif., June 2, 2015 /PRNewswire/ — Interush is pleased to announce that the U.S. corporate office has moved to the new “Interush Global Innovations and Support Office” or “Interush GIS” in Irvine, California. Interush has given the U.S. office the new name of Interush GIS because the relocation comes at an opportune time in the company’s history, with the progressive IT company experiencing growth and fast-paced product innovation, as well as recent expansion into the Singapore market. The larger new Interush GIS accommodates room for growth and will also be a hub of product innovation, a place where U.S. staff can work to enhance the company’s online communication and personal specialty products, and unique business opportunity.

“Interush’s U.S. office relocation signals a time of tremendous development for an outstanding and dynamic company,” said Martin J. Matthews. “We are very pleased to open the Interush GIS, which puts the U.S. staff in a prime position to further innovate and thrive as an organization, and will serve as a primary source of business support for Interush’s international offices in Asia that directly assist Affiliates in their respective cities.”

The new location is based on an open plan concept and contemporary design, offering the optimal setting for productive and collaborative work that is focused on the development of creative ideas, enhancement of excellent products and fine-tuning of Interush’s long-term entrepreneurial opportunity. It boasts of a contemporary, nature-inspired design that has relaxing Zen elements and an exotic wood reception desk in the main lobby. The stylish site also has abundant interior glass that creates a welcoming and well-lit atmosphere.

The place was reviewed by the Chinese Feng Shui Master that the company has been working with for the past seven years, as well as situated in the entire 8th floor for added good luck. The beautiful new office building was also recently rated as among the top 20% of energy efficient buildings in the U.S., in line with the company’s environmentally-conscious character.

Interush’s relocation to the newly titled Interush GIS works towards the further fulfillment of its mission of inspiring, teaching and empowering people to live happier and more affluent lives through the Internet. The company is looking forward to enhanced global office support and further team collaboration in the new venue.

The Interush GIS is located at 1 Park Plaza Suite 800, Irvine, CA 92614 and may be reached at 1-949-265-7750.

Interush International, LLC of Irvine, California markets within the rapidly expanding information technology sector in Asia. For more information on Interush, please visit Interush and the Interush logo are registered trademarks of Interush Technology, Ltd., a member of the Interush group of companies, registered in the United States and other countries.
Source: Interush

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June 8, 2015 at 5:11 pm

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Wirecard and Premier Taxis Partner for Next Generation Taxi Payment Infrastructure

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ASCHHEIM (MUNICH), Germany, June 3, 2015 /PRNewswire/ — Wirecard Group, with its Singapore subsidiary Wirecard Singapore Pte Ltd, today announced that Premier Taxis Pte Ltd has chosen Wirecard to provide its next generation payment infrastructure for more than 2,000 taxis in Singapore.

Premier Taxis Pte Ltd, founded in 2003, is a fully owned subsidiary of Premier Corporation Pte Ltd, an investment holding company with other interest in car rental services and fleet management services.

Wirecard will provide Premier Taxis with a fully integrated suite of payment solutions, enabling taxis to accept payments with MasterCard, PayPass, American Express, JCB, UnionPay, Diners, NETS Debit and FlashPay and ez-link cards.

Wirecard’s solution includes cashless payment terminals fully integrated with the Premier Taxis Mobile Data Terminal (MDT) embedded in every taxi for fleet and order management purposes. Furthermore Wirecard will provide Premier Taxis with real-time payment processing and reconciliation services.

“Wirecard’s innovative solution for taxis allows us to offer an improved and wider range of payment experience for customers and taxi drivers while helping us to lower our operating expenses, thanks to the solution’s tight integration with our fleet management system,” explains Lim Chong Boo, Managing Director, Premier Taxis.

“It is a great pleasure to welcome Premier Taxis amongst our first clients for our next generation payment solution for the taxi industry,” says Jeffry Ho, Managing Director, Wirecard Singapore. “By catering to the needs of all stakeholders – from the customer, to the taxi driver and the fleet operator – we have designed a truly distinct solution for the taxi industry.”

About Wirecard:

Wirecard AG is a global technology group that supports companies in accepting electronic payments from all sales channels. As a leading independent supplier, the Wirecard Group offers outsourcing and white label solutions for electronic payments. A global platform bundles international payment acceptances and methods with supplementary fraud prevention solutions. With regard to issuing own payment instruments in the form of cards or mobile payment solutions, the Wirecard Group provides companies with an end-to-end infrastructure, including the requisite licences for card and account products. Wirecard AG is listed on the Frankfurt Securities Exchange (TecDAX, ISIN DE0007472060, WDI). For further information about Wirecard, please visit or follow us on twitter @wirecard.

About Premier Taxi:

Premier Taxis Pte Ltd. is a fully owned subsidiary of Premier Corporation Pte Ltd, a leading local car rental and Fleet Management Service Provider since 1995.

The company was formed when the holding company was granted a Taxi Operator’s License following the deregulation of the Taxi Industry in 2003.

Wirecard Media Contact:
Wirecard AG
Maren Brandt
Tel.: +49-(0)89-4424-1425
Source: Wirecard AG

Written by asiafreshnews

June 8, 2015 at 12:30 pm

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ChinaCache Officially Launches NovaCDN for Global Markets

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BEIJING /PRNewswire/ — ChinaCache (Nasdaq: CCIH), the leading total solutions provider of Internet content and application delivery services in China, has announced the official launching of its NovaCDN website ( Aimed at international companies entering global markets, especially in China, it offers high-quality CDN services and ICP licensing to suit customer’s needs.

NovaCDN, a star member of ChinaCache, offers web and digital content delivery solutions for global markets, with business focus on enabling service providers to introduce new services to their customers. NovaCDN has been running in an “always-available” mode for five consecutive years, covering 100,000+ websites, such as Volkswagen and Also, NovaCDN has over 20 business partners in China including Microsoft and ChungHwa Cloud. As the most trusted partner for web performance optimization, NovaCDN can provide various modules of cooperation with agents, resellers, and licensed CDN for operators and enterprises.

For those who are truly serious about entering global markets while having their websites and digital assets hosted locally, NovaCDN is a CDN service provider which can offer one-stop solutions for in-country hosting, saving infrastructure costs and eliminating trouble in dealing with multiple vendors.

With broad network coverage both overseas and domestically, plus the two data centers in Beijing and Shanghai, NovaCDN can offer global CDN services through integration and fusion technology of partners, guaranteeing optimized transmission speed with measureable performance improvements, including webpage acceleration, file delivery acceleration and smarter streaming media delivery. Based on NovaCDN’s TCP proprietary technology and optimized end-to-end, the total time of downloading, as well as connecting and DNS will improve significantly. By adopting NovaCDN service, website access performance can more than double even with no services in China. Content can be delivered to any device anywhere in China, covering most Chinese ISPs, providing consistent user experience to intranet and internet users. In addition, NovaCDN can offer high availability of above 99% with guaranteed service uptime, and increase concurrent connection count 50 times with 200% performance improvement in terms of origin offload.

At present, all the foreign websites entering the Chinese market should have an ICP license to operate, according to Chinese Ministry of Industry and Information Technology (MIIT). Otherwise, they will be penalized and shut down, resulting in negative impact on their business. To solve customer’s difficulty, NovaCDN offers full support and service to help customers complete registering their ICP license.

With NovaCDN, you will have an entire global network to deliver your content rapidly to any devices, anywhere, at any time. With NovaCDN, you will be able to provide your customers with the speed and scalability of a CDN. With NovaCDN, you will take advantage of localized and trusted CDN and cloud based solutions to help you meet your business needs, improve your user satisfaction, save your costs, and speed up your business.

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Source: ChinaCache

Related stocks: NASDAQ-NMS:CCIH

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June 8, 2015 at 12:08 pm

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HID Global Launches vanGO, Industry’s First One-2-One Visual Security Solution to Eliminate Counterfeit Cards

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— Industry’s first One-2-One visual security solution to easily and readily identify legitimacy of card holder
— Enables universities, enterprises and state and county government agencies to create and issue personalized, secure IDs with higher levels of protection at a third of the price of current market solutions
— Inspired by similar visual authentication technology that is used in today’s U.S. Green Card and has virtually eliminated mass counterfeit cards in programs

AUSTIN, Texas /PRNewswire/ — HID Global® , a worldwide leader in secure identity solutions, today announced the introduction of vanGO®, a visual security solution that enables universities, enterprises and state and county government agencies to create and issue personalized, secure IDs with higher levels of protection. HID Global’s vanGO portfolio sets a new standard in One-2-OneTM personalized security that is cost-effective, counterfeit resistant and can be issued on-the-spot via an easy desktop solution.

With the vanGO solution, cards are hot-stamped with a special square metallic patch that can be written with the cardholder’s facial image just before being issued using a special laser writer module and the high-performing, FARGO® HDP8500 printer from HID Global. This image creates a unique relationship between card and cardholder that makes the card nearly impossible to counterfeit.  It is estimated that more than 90 percent of inspections are still undertaken by the naked eye rather than an electronic reader in the field. The increased “at-a-glance” vanGO security of each card makes it easy to visually identify and authenticate the cardholder’s identity without electronic readers or access to databases.

“Our focus is to develop creative yet pragmatic solutions that address the security concerns felt by today’s many organizations, from college campuses to state agencies to global enterprises,” said Craig Sandness, Vice President, Secure Issuance Business with HID Global.  “With this latest breakthrough in our visual security offerings, HID Global is enabling our customers to issue more advanced and secure ID cards than ever before, in the same easy-to-implement and cost-effective way that they have come to expect from us.”

By adding a personalized, counterfeit-resistant image of cardholders to cards in higher educational settings, vanGO ensures that facilities and campus communities are safeguarded against counterfeiters who shouldn’t have access to those areas. For government agencies such as parks and recreation departments, state offices, public safety centers, and weapons or land management bureaus, the ease of authentication offers cost-effective, “eye-readable” security that was previously unavailable. The vanGO solution also surpasses the effectiveness of conventional alternatives on the market since each image created is unique to the card and to the cardholder. Enterprises can now instantly issue secure IDs to employees and contractors easily and cost-effectively.

In developing its vanGO solution, HID Global leveraged the company’s proven LaserCard® Optical Security Media (OSM) visual authentication solution. Deployed in some of the highest-security government-to-citizen ID programs in the world such as the U.S. Green Card, the OSM platform has never had an instance of counterfeiting and has virtually eliminated mass counterfeit cards in programs in which it is used.

The vanGO portolio of One-2-OneTM visual security features includes two options. The standard vanGO option provides an affordable off-the-shelf solution in a single configuration. vanGO Custom offers a more customizable solution that allows the customer to modify the shape and location of the vanGO patch on the card or add other visual security features, such as a hologram surrounding the patch.

The vanGO visual security solution is created using a complete, easy-to-use desktop personalization solution consisting of:

  • PVC/PET composite cards featuring the vanGO patch.
  • HID Global FARGO HDP8500LW laser writer module, now available with the FARGO HDP8500 high-definition, industrial-grade ID card printer and encoder already used in many high-security applications.
  • HID Global Asure ID® 7.6 Card Personalization Software, which includes custom templates for placement of the vanGO patch on HID Global cards.


HID Global’s vanGO visual security solution is available now.  Click here for more information.

For more HID Global news, visit our Media Center, read our Industry Blog, subscribe to our RSS Feed, watch our videos and follow us on FacebookLinkedIn and Twitter.

About HID Global

HID Global is the trusted source for innovative products, services, solutions, and know-how related to the creation, management, and use of secure identities for millions of customers around the world. The company’s served markets include physical and logical access control, including strong authentication and credential management; card printing and personalization; visitor management systems; highly secure government and citizen ID; and identification RFID technologies used in animal ID and industry and logistics applications. The company’s primary brands include ActivID®, EasyLobby®, FARGO®, IdenTrust®, LaserCard®, Lumidigm®, Quantum Secure and HID®. Headquartered in Austin, Texas, HID Global has over 2,200 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit

® HID, the HID logo, FARGO, HDP, LaserCard and vanGO are trademarks or registered trademarks of HID Global in the U.S. and/or other countries. All other trademarks, service marks, and product or service names are trademarks or registered trademarks of their respective owners.

Media Contact:

HID Global
Fiona Yau
PR Specialist, APAC

Source: HID Global

Written by asiafreshnews

June 8, 2015 at 11:41 am

Posted in Uncategorized

Huawei Teases The Wearable Device Market With TalkBand B2

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BANGKOK /PRNewswire/ — Huawei Consumer Business Group embarks on its path to become the market leader in providing innovative wearable devices by releasing TalkBand B2 in Mobile World Congress 2015, held in Spain earlier in March and launched in the Southeast Asian market on May 28 at Huawei P8 & Wearable Launch in Bangkok, Thailand, along with Huawei’s MediaPad X2 and smart powerbank AP007.

Huawei Consumer Business Group embarks on its path to become the market leader in providing innovative wearable devices by releasing TalkBand B2, the bluetooth headset and sports bracelet rolled into one fashionable device available in 3 colors, black, silver and gold.
Huawei Consumer Business Group embarks on its path to become the market leader in providing innovative wearable devices by releasing TalkBand B2, the bluetooth headset and sports bracelet rolled into one fashionable device available in 3 colors, black, silver and gold.

TalkBand B2 is Bluetooth headset and sports bracelet, with a sleek look to compliment smart business executives who are athletically active.

TalkBand B2 as Huawei’s second-generation fitness band, designed by Huawei’s Paris Aesthetics Research Center, which is staffed by 10 designers specializing in luxury design, fashion, automotive, 3D, digital, and brand strategy. TalkBand B2 is made of high-intensive aviation aluminum material, providing a fashionable yet solid look.

No doubt, wearable devices will remain one of the most significant trends in the device industry, and by leveraging Huawei’s technology and innovation, Huawei Consumer BG aims to be a leader in the wearable space,” said Mr. Thomas Liu, President of Huawei Consumer BG Southeast Asia.

Mr. Liu said wearable devices will be developed alongside sophisticated smartphones like P8 to satisfy consumers’ daily work and life. The ease of use functions like unlocking the phone without entering a password while the B2 is nearby as well with simple click on the B2, the phone can be found easily. To keepthe B2 in touch all the time, it contains a long-lasting battery: a life of 5 days of continuous usage, 6 hours call and 12 days standby.

Available in 3 colors, black, silver and gold, consumers can personalize the device with customizable strap options including a TPU soft rubber strap which is skin-friendly and allergy free or a luxurious leather strap.

TalkBand B2 can automatically identify and record steps while the user is walking, running, cycling, climbing and various other motion states. It can collect thousands of types of data in different motion states through a smart human daily physical activity recognition system to have a more scientific and accurate judge of motion states.

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Source: Huawei Consumer Business Group

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June 8, 2015 at 10:46 am

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NCR Opens State-of-the-Art Services Operations Centre in Kuala Lumpur

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-New facility in Malaysia will enhance service delivery levels in the Asia Pacific region with next-generation services and solutions spanning multiple industries

KUALA LUMPUR, Malaysia /PRNewswire/ — NCR Corporation (NYSE: NCR), the global leader in consumer transaction technologies, announced the opening of a new Services Operation Centre in Kuala Lumpur, Malaysia. This new facility will serve as NCR’s services hub for the Asia Pacific region. Located at Bangsar South City, the state-of-the-art facility allows NCR to quickly introduce next-generation service delivery support to customers in the financial services, retail, hospitality, and telecom and technology industries across the region.

NCR's Asia Services Centre in Bangsar South City,  supports customers round the clock in 11 Asian languages
NCR’s Asia Services Centre in Bangsar South City, supports customers round the clock in 11 Asian languages
Nick Vreugdenhil, NCR VP Services, Asia Pacific (L), Rick Marquardt, EVP Services, Hardware Solutions and Enterprise Quality
Nick Vreugdenhil, NCR VP Services, Asia Pacific (L), Rick Marquardt, EVP Services, Hardware Solutions and Enterprise Quality

“The new Services Operation Centre in Kuala Lumpur is part of NCR’s global growth strategy as Asia Pacificcontinues to remain a key growth market for us,” said Rick Marquardt, executive vice president, Services, Hardware Solutions and Enterprise Quality, NCR. “The centre will play a significant role in shaping benchmarks for solution innovation and service excellence backed by Kuala Lumpur’s reliable infrastructure, strategic location and skilled talent pool. The new CoE represents a significant investment by NCR and validates our commitment to deliver benchmark customer service.”

The new centre will complement NCR’s two other Services Centres in Belgrade and Mumbai meeting NCR’s global service standard benchmarks. The new facility in Kuala Lumpur will initially employ over 100 highly-trained and multilingual service professionals and expects to double this headcount by the end of this year. It will provide quality support services using next-generation tools like big data analytics, remote diagnostics and resolution, security management, helpdesk and cloud-based solutions.

“Customers in the region across all the industries we serve are demanding higher levels of innovative service solutions, backed by big data capabilities,” said Nick Vreugdenhil, services vice president, Asia Pacific of NCR. “The new Services Operation Centre in Kuala Lumpur will enhance our ability to provide quality services support more effectively, sharing our global services learning and best practices more easily. It will also benefit our front-end customer service functions across the region to provide high value, local touch points for our customers.”

The NCR CoE will provide around the clock customer support in 11 Asian languages and will add more languages based on customer needs. The centre has a disaster recovery centre located in Sentul, 8.25 km away from Bangsar South City that ensures business continuity for our customers.

“Today’s announcement represents an important investment by NCR in a world-class Center of Excellence,” saidJaideep Agrawal, NCR managing director — Services Operations Center — Malaysia and director Managed Services — APAC, India, Japan and Korea. “Global-level skills development will be undertaken by NCR at this Centre and it will be a good opportunity for employees in Malaysia to benefit significantly with exposure to NCR’s global best practices, next generation of innovative technologies, flat management structure and excellent career development opportunities.”

According to Retail Banking Research, NCR is the largest supplier of retail self-checkout solutions to the Asia Pacific region with 75 percent shipments in 2013. NCR is also one of the leading ATM suppliers in the Asia Pacific. In Malaysia, NCR has a 38% share of the ATM market.

NCR serves industry leaders from the financial services, retail and hospitality, telecom and technology sectors in the Asia Pacific region. The new Centre is equipped to remotely manage devices including ATMs, point-of-sale, and self-checkout terminals. NCR manages over 22 million service incidents globally and a large percentage of the incidents are from the Asia Pacific region. The new Centre in Kuala Lumpur will be a key contributor to this growth story.

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Source: NCR Corporation

Related stocks: NYSE:NCR

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June 8, 2015 at 10:40 am

Posted in Uncategorized

MoU Signing Ceremony between UBM Asia and Myanmar Engineering Society (MES)

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YANGON, Myanmar /PRNewswire/ — A Memorandum of Understanding (MoU) signing ceremony on behalf of UBM Asia and Myanmar Engineering Society (MES) was held in the Renewable Energy Asia 2015. The MoU was signed by Mr. M. Gandhi, UBM Asia’s Managing Director of ASEAN Business and U. Lin, Vice President of Myanmar Engineering Society (MES) and was witnessed by H. E. U. Myint Zaw, Deputy Minister of Ministry of Energy, Myanmar H. E. U. Aung Than Oo, Deputy Minister of Ministry of Electric Power, Myanmar and H. E. U. Tin Ngwe, Deputy Minister of Ministry of Livestock, Fisheries and Rural Developments, Myanmar.

MOU Signing Ceremony between UBM Asia & Myanmar Engineering Society (MES)
MOU Signing Ceremony between UBM Asia & Myanmar Engineering Society (MES)

The MoU reaffirms the commitment of UBM Asia and MES on their partnership to the objective of sustainable economic and social development and emphasises the importance of trade shows that will be held in Myanmarthis coming September 17 – 19  such as MyanmarWater 2015, Renewable Energy Myanmar 2015 as well as REVAC Myanmar 2015 at Myanmar Event Park (MEP), Yangon.

The MoU commits UBM Asia and MES in promoting sustainable development and trade liberalisation initiatives through exhibitions held by UBM Asia in Myanmar. MyanmarWater is recognised as Myanmar’s No. 1 International Water Supply, Sanitation, Water Resources, Industrial Wastewater Treatment and Purification Event since its first launch in the year 2013. Whereas Renewable Energy being one of the market leading industry shows in Asia, UBM Asia branched out this successful industry show to Myanmar as well as a few countries in ASEAN alongside with REVAC – a Refrigeration, Ventilation and Air-Conditioning Event.

“This partnership with Myanmar Engineering Society (MES) for MyanmarWater, Renewable Energy Myanmar and REVAC Myanmar is well timed to contribute towards Myanmar’s development,” says Mr. M. Gandhi, UBM Asia’s Managing Director of ASEAN Business in concluding the MoU signing ceremony.

Recognising its importance and advantage, UBM Asia receives full support from local organisations including those from the Myanmar Engineering Society (MES). “MES is pleased to collaborate with UBM Asia as it understand the importance of these industries in the current market of Myanmar for further development plans,” says Col. Thoung Win (Retd.), Chairman of Energy and Renewable Energy Committee of Myanmar Engineering Society (MES).

Online pre-registration is now open till 15 September 2015 and onsite registration begins 17 September 2015 at Myanmar Event Park (MEP) from 9:45am. For more information, kindly visit:;;

Notes to Editors:

About UBM Asia (

Owned by UBM plc and listed on the London Stock Exchange, UBM Asia is Asia’s leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and the US, UBM Asia has a strong global presence in 25 major cities with 30 offices and over 1,400 staff.

With a track record spanning over 30 years, UBM Asia operates in 21 market sectors with 160 dynamic face-to-face exhibitions, 75 high-level professional conferences, 28 targeted trade publications, 18 round-the-clock vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world’s fastest growing B2B events markets. UBM China has 11 offices in the major cities in mainland China, including Beijing,Shanghai, Guangzhou, Hangzhou, Chengdu and Shenzhen, where we organise more than 60 exhibitions and conferences. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnamand the Philippines with over 50 events in the region. UBM India teams in Mumbai, New Delhi, Bangalore,Chennai and Hyderabad organise 20 exhibitions and 60 conferences every year across the country.

(from left) Chris Eve, Senior Vice President of UBM Asia; Mr. M. Gandhi, UBM Asia’s Managing Director of ASEAN Business; H. E. U. Tin Ngwe, Deputy Minister of Ministry of Livestock, Fisheries and Rural Developments Myanmar; U. Lin, Vice President of Myanmar Engineering Society (MES); H. E. U. Myint Zaw, Deputy Minister of Ministry of Energy Myanmar; H. E. U. Aung Than Oo, Deputy Minister of Ministry of Electric Power Myanmar; Mr. Jime Essink, CEO of UBM Asia.
(from left) Chris Eve, Senior Vice President of UBM Asia; Mr. M. Gandhi, UBM Asia’s Managing Director of ASEAN Business; H. E. U. Tin Ngwe, Deputy Minister of Ministry of Livestock, Fisheries and Rural Developments Myanmar; U. Lin, Vice President of Myanmar Engineering Society (MES); H. E. U. Myint Zaw, Deputy Minister of Ministry of Energy Myanmar; H. E. U. Aung Than Oo, Deputy Minister of Ministry of Electric Power Myanmar; Mr. Jime Essink, CEO of UBM Asia.

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Source: UBM Asia (Malaysia)

Written by asiafreshnews

June 8, 2015 at 10:36 am

Posted in Uncategorized

How to Inspire Conversation that Captures the Audience’s Attention

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-PR Newswire’s Media Coffee event was held in Kuala Lumpur, Singapore and Hong Kong last month with the topic of: “Blurred Lines: Finding Clarity with Your Audience in Fight for Time & Attention”.

HONG KONG /PRNewswire/ — In the last two weeks, PR Newswire held a series of Media Coffee events in its key markets in the Asia-Pacific, namely Kuala Lumpur (on 19 May), Singapore (on 22 May) and Hong Kong (on 28 May).  Together with our keynote speaker Michael Pranikoff and local guest speakers, the events looked into the challenges that marketers encounter today in an omni-channel world with the blurring lines of media continuing to cause confusion for marketers to identify the right channels to capture the audience’s attention. While marketers strive to create engaging and valuable content, it is a complete waste of time if it is not discoverable through building distribution tactics into the content marketing plan to drive the audience’s discovery of key messages.  This is essentially the epitome of achieving relevance and credibility with the target audience in order to gain maximum brand visibility.

The archived video of the events in Malaysia, Singapore and Hong Kong are available for viewing upon registration.

Good Storytelling today requires making your story easy for someone else to tell

Michael Pranikoff, who is the Global Director of Emerging Market at PR Newswire, had repeatedly emphasised the need to make storytelling not only interesting but also making it easy for someone else to tell.  Michael, who was the keynote speaker for all three media coffee events, pointed out that as the media landscape evolved and different devices are now permeating our life, marketers and publishers must adapt to the changing consumer in where, when and how they consume content. “We got to create story that grabs attention and is visual in nature because it’s easier for someone to re-tell and use that story, which in turn generate more interest and traffic by media talking about it, which then generate better search visibility for your story,” explained Michael.   Some of the interesting highlights include:

  • While there has been ongoing discussion of the convergence of earned, owned and paid media, in reality, paid media outweighs earned and owned media in terms of how companies are communicating their stories to their audience.  The reason being companies are not finding great success in social media.
  • Organic reach of content on social media continues to drop because content published and shared by brands is basically advertisements. Only five percent of the traffic to B2B and B2C websites is driven by social, while 51 percent is driven by organic search.  On the other end, social media is driving more traffic to publisher and media than search.
  • To create good search and rankings online, brands have to first create good content that create conversation.
  • Adding multimedia to content not only adds context to it but also drives discovery.
  • We have 30 seconds to get the audience’s attention and besides having a powerful headline, a good visual is critical as people make visual decisions in only three seconds.
  • Create content that is easy to use so that your story is easy for someone else to tell as in the case of IBM’s Millennial Study.

If you cannot grab the audience’s attention with headlines, you’re done

Bernhard Schutte is the Chairman of the Board of Directors for EBM Sdn Bhd, a venture capital company.  “Our group of companies have discovered doing press release is definitely the best way to get your story out there,” said Bernhard. According to him, the press release is one of the best ways to get your messages across to your audience and a good press release is not only valuable, but can also change the company’s direction. Some of his key points include:

  • Press releases are cheaper and much more effective than advertising
  • Your release has to have news value
  • The headline is the most important
  • Good content is in great demand as the cost is becoming expensive for the media
  • Customise the press release to focus on region, culture, industry, groups and audiences.

Be what people are interested in and stop interrupting what they are interested in

“Nobody reads ads. People read what interests them, and sometimes, it’s an ad,” said Riccardo Ottolenghi who is the head of advisory services at CTRL/SHIFT.  He underpinned the importance of producing content that is of interest to your audience through examples such as Ikea and highlighted the fact that technology today has enabled brands to communicate in ways that are more focused, personal and fit for the situation. Brands can finally sell what their target audience needs, when they need it.  He also pointed out that while 79 percent of marketers expected to face a high level of complexity over five years’ time, only 48 percent felt prepared.

Speakers (Second from the left to Right: Riccardo Ottolenghi, Bernhard Schutte and Michael Pranikoff) and PR Newswire local staff in Kuala Lumpur
Speakers (Second from the left to Right: Riccardo Ottolenghi, Bernhard Schutte and Michael Pranikoff) and PR Newswire local staff in Kuala Lumpur

You are defined by the way you distribute. You are how you distribute

“Content is King, but Distribution is Queen” was the central idea of the presentation delivered by Alan Soon who is the CEO and Founder of The Splice Newsroom, and was the guest speaker for the media coffee event inSingapore.  “The future of journalism is about how you create content and how you distribute,” said Alan.  He also shared a few case studies including the New York Times’ Nails Salon and Spotify which illustrated how media, especially the traditional media is exploring alternative distribution outside the usual norms so as to reach a wider and more social savvy audience.

Left to Right:  Royce Shih, VP of Sales & Marketing of PR Newswire in Asia-Pacific, Michael Pranikoff and guest speaker of Singapore event, Alan Soon
Left to Right: Royce Shih, VP of Sales & Marketing of PR Newswire in Asia-Pacific, Michael Pranikoff and guest speaker of Singapore event, Alan Soon

The marketer’s job is to help journalists tell interesting stories

Angie Lau, an anchor at Bloomberg Television based in Hong Kong, was the guest speaker at the Hong Kongevent which is also the last stop of the Media Coffee series.  A global journalist with more than 16 years’ experience, Angie highlighted that journalists and marketers are essentially talking to the same audience although each has a different agenda. When asked about how to get buy in from management to create content as measurement is difficult, Angie said “I will say to your boss, what came first? The chicken or the egg? You can’t get ROI unless you get the story out there but you can’t get the story out there unless you have ROI? This is the universal problem and at the end of the day, this media industry is moving so quickly it is almost impossible to have ROI.” The job of marketers if they want to engage the media is to get journalists’ attention and tell them why their stories are interesting by observing some of the do’s and don’ts:

  • Don’t be boring and ignorant of your audience
  • Don’t forget the 5Ws: Who, Why, When, What, Where (and How)
  • Do use videos and images
  • Do expect to rise to the demands and challenges from media/journalists
Left to Right:  Michael Pranikoff and guest speaker of Hong Kong event, Angie Lau
Left to Right: Michael Pranikoff and guest speaker of Hong Kong event, Angie Lau

To receive alerts of the next series of Media Coffee event, register or follow us on LinkedIn,Twitter@PRNAsia or Facebook.

About PR Newswire Media Coffee

The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.

About PR Newswire

PR Newswire ( is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world’s enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media contacts

Asia Marketing Team
+852 2572-8228

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Source: PR Newswire

Written by asiafreshnews

June 8, 2015 at 10:23 am

Posted in Uncategorized