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FIBA and Wilson Sporting Goods Co. Enter Global Partnership for FIBA 3×3

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MIES, Switzerland /PRNewswire/ — Wilson Sporting Goods Co., and FIBA, the International Basketball Federation, announced today they have entered into a four-year agreement for FIBA 3×3. As part of

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Wilson will supply FIBA with a new basketball designed and engineered by its Wilson Labs innovation team that responds to the speed of the game and enhances shooting, ball handling and grip for players.

“3×3 is a truly exciting game that is open and accessible to anyone who enjoys basketball. We are excited to extend our expertise and experience in basketball into a discipline being played by millions around the world,” said Alan Davenport, Global Commerical Director of Wilson Basketball.  “We look forward to combining our technology and FIBA’s leadership to make the game even more dynamic to play and watch.”

“Wilson is an ideal partner for us as we look to support the tremendous growth of 3×3 basketball on the international stage and into Olympic contention,” said FIBA 3×3 Director Alex Sanchez. “Continually improving the game experience for our players, who live and play all around the world, is important. We want to give them the most advanced technology available so their game can reach new heights. Wilson has an innovative approach that will open a new era in how 3×3 basketball is experienced.”

The Wilson Labs innovation team and FIBA 3×3 collaborated to construct a new and state-of-the-art game ball that would enhance player performance on the court. The new Official FIBA 3×3 Game Ball is now the same size as an intermediate basketball, also known as a size 6 basketball. However, it weighs as much as an official game basketball, known as a size 7.

The smaller circumference of the game ball offers improved ball handling for players of any size and at any skill level. The smaller ball is also better suited to the quick pace and fast scoring action of a 3×3 game. The heavier weight of the ball maintains the level of effort a player needs to shoot (as a player would need with a traditional basketball) and is expected to be less affected by the wind, which is a common factor on outdoor courts.

The new Wilson Official FIBA 3×3 Game Ball also features the Company’s patented Wave Triple Threat Technology for superior control. This patented technology places 24 additional channels, or grooves, on the ball which allows for better grip and ball handing on all types of courts and court conditions. Additionally, the ball showcases a vibrant FIBA 3×3 graphic design in bold blue and yellow to reflect the sun and sky — the outdoor conditions in which 3×3 is traditionally played.


Exciting, urban and innovative, 3×3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

It was played successfully for the first time in international competition at the 2010 Youth Olympic Games inSingapore and since then has benefitted from the launch of a yearly city-based FIBA 3×3 World Tour ( and national-team world championships.

For further information about 3×3, visit×3, and or contact 3×


Chicago-based Wilson Sporting Goods Co.,a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of sports equipment, apparel and accessories. As the official Global Game Ball of FIBA 3×3, Wilson brings 75 years of innovation in basketball to the international street ball stage. The Company uses player insights to develop products that push equipment innovation into new territories and empower athletes at every level to perform at their best. Visit for more information.

Source: Wilson Sporting Goods Co.
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Written by asiafreshnews

June 5, 2015 at 2:19 pm

Posted in Uncategorized

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