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Archive for May 4th, 2015

Volvo Cars and Artist & Producer Avicii Feeling Good About the Future

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GOTHENBURG, Sweden/PRNewswire/ —

Collaboration sees the Swedish partners embark on ‘A New Beginning’

  • New Volvo Cars Brand Campaign features Swedish artist & producer Avicii
  • Rework of classic Nina Simone song Feeling Good
  • Campaign celebrates the rebirth and renewal of the Volvo Cars brand

Volvo Cars and Swedish artist & producer Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording and music video, due for global release on May 8th. The collaboration will form the basis for a global brand campaign entitled ‘A New Beginning’.

Volvo Cars and Avicii’s love of Swedish calm and nature is clearly reflected in the new brand campaign
Volvo Cars and Avicii’s love of Swedish calm and nature is clearly reflected in the new brand campaign

To view the Multimedia News Release, please click:

Stockholm-born Avicii, 25, has made a huge impact in the world of music in recent years, and is renowned for being one of the world’s top DJs, remixers and record producers. With a shared Swedish heritage, Volvo Cars and Avicii are now both entering a new phase in their existence.

“The Volvo Cars brand is on the ascendant, just as Avicii is, with a growing global audience. We thought there would be no better way to celebrate our heritage and passion for life than to work together to produce something special that reflects who we are and what matters to us,” said Alain Visser, Senior Vice President Sales, Marketing & Customer Service at Volvo Car Group.

The song chosen for the collaboration, Feeling Good, a classic track recorded by Nina Simone 50 years ago, has been given new life with Avicii’s production.  He has added new vocals, infectious beats and the catchy melodic treatment that has thrilled millions of jubilant fans at festivals and clubs around the world.

“I’ve loved the song for a long time. It’s one of the best songs ever written. It’s just timeless to me.  I’ve been a big fan of Nina Simone, Etta James and that kind of sound for a very long time. So when I found out that was the song that Volvo Cars wanted in the music video I was really excited and happy to do something with it.  I wanted to create something new, and at the same time stay true to the original,” said Avicii.

The beautifully shot video for Feeling Good was filmed in Stockholm and locations personal to Avicii such as Osterlen in Sweden, where he and his family spent their summer vacations.  Avicii and his team had full creative sign off on the final video and created and approved the storyline together with Volvo.

“It was important to me that if we did something together it would be new and unique, that it was a longer term global cooperation from both sides and that it would completely align with our brands in both a credible and creative way. Everything you see in the video is true to the Avicii brand.  Volvo Cars’ lead tagline is ‘A New Beginning’ and that is a theme we share with Volvo,” said Ash Pournouri, founder of At Night Management, whose vision and creative guidance brought Avicii to worldwide acclaim.

The Volvo Cars brand has earned a well-deserved reputation for safety, environmental care and quality since the company was founded in 1927. In recent years the company has begun an important brand transformation process building on these important values. The result is a fresh look at what a luxury car maker can offer its customers: a uniquely tailored car experience that actively enhances life as well as protecting it.

“As we embark on the most exciting product launch plan in the history of our company, we thought this is the perfect moment to launch a brand campaign focussing on the essence and uniqueness of the brand.  This initiative forms part of our new Volvo Way marketing strategy which we announced recently.

This is why the campaign is called ‘A New Beginning’. It’s about celebrating who we are and who we aspire to be. It’s about people making the most of their lives,” added Alain Visser.

The new campaign will be closely followed by focused PR and marketing campaign around the Volvo XC90.

Volvo Car Group in 2014

For the 2014 financial year, Volvo Car Group recorded an operating profit of 2,252 MSEK (1,919 MSEK in 2013). Revenue over the period amounted to 129,959 MSEK (122,245 MSEK). For the full year 2014, global sales reached a record 465,866 cars, an increase of 8.9 per cent versus 2013. The record sales and operating profit cleared the way for Volvo Car Group to continue investing in its global transformation plan.

About Volvo Car Group

Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 465,866 in 2014 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.As of December 2014, Volvo Cars had over 25,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skovde (Sweden) and Zhangjiakou (China) and body components in Olofstrom (Sweden).

The descriptions and data contained in this press material (release) apply to the international model range of Volvo Car Corporation. Specifications may vary from country to country and change without notice.

Stefan Elfstrom
Media Relations Manager
Corporate Communications
Volvo Car Corporation
Dept. 50250/PVH50

Telephone +46-31-3251878

Note to Editors:

A picture/s accompanying this release is available through the PA Photowire. It can be downloaded from or viewed at or



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Source: Volvo Car Group

Written by asiafreshnews

May 4, 2015 at 7:53 pm

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President Joko Widodo Graciously Accepts to be the Honorary Fellow of World Islamic Economic Forum

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KUALA LUMPUR, Malaysia /PRNewswire/ — At the recent courtesy call in Jakarta, the Honorable President Joko Widodo of Indonesia graciously accepted the invitation of the Honorable Tun Musa Hitam, Chairman of the WIEF to be the Honorary Fellow of the World Islamic Economic Forum.

President Joko Widodo Graciously Accepts To Be Honorary Fellow of World Islamic Economic Forum
President Joko Widodo Graciously Accepts To Be Honorary Fellow of World Islamic Economic Forum

The only other Honorary Fellow of the WIEF is the President of the Islamic Development Bank, the Honorable DrAhmad Mohamed Ali Al Madani.

President Jokowi was also invited to deliver a Special Address at the 11th WIEF to be held at the Kuala LumpurConvention Centre on 3 – 5 November this year.

Accompanying Tun Musa Hitam at the courtesy call were the WIEF International Advisory Panel Member and Founder & Chairman of the Executive Centre for Global Leadership, Indonesia, Mr Tanri Abeng and the WIEF Secretary-General Tan Sri Ahmad Fuzi Abdul Razak.

With the theme ‘Building Resilience for Equitable Growth’, the 11th WIEF will give special emphasis to SMEs with over 3,000 government leaders, captains of industries, entrepreneurs, academia and digital experts expected to meet and explore business opportunities that transcend international borders, religion and culture.

During the meeting President Jokowi wished Tun Musa Hitam and the WIEF Secretariat well in its preparations for the 2015 Forum in Kuala Lumpur.

In speaking to the media, Tun Musa Hitam said, I look forward to President Jokovi’s personal contribution, as an Honorary Fellow, to further elevating the growing stature of the WIEF in promoting greater cohesion, collaboration and integration through business between the Muslim world and the non-Muslim nations and communities around the globe. Being the largest Muslim country in the world, Indonesia is certainly well placed to be an important prime mover in various fields that would bring huge benefits for the economic well being of the Ummah.

For media enquiries, please contact Shabana at or +60123754957.

About the World Islamic Economic Forum (WIEF)

  • The WIEF Foundation, a not-for-profit organisation based in Kuala Lumpur, organises the annual World Islamic Economic Forum, a world-class business platform showcasing business opportunities in the Muslim world, and runs programmes of the various initiatives of the Foundation that strengthen people partnership and knowledge exchange between Muslim and non-Muslim communities across the globe.
  • The WIEF has previously held forums in Malaysia, Pakistan, Kuwait, Indonesia, Kazakhstan, United Kingdomand United Arab Emirates and aims to bring together Muslim and non-Muslim communities through the common language of business.

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Source: The World Islamic Economic Forum (WIEF) Foundation

Written by asiafreshnews

May 4, 2015 at 6:00 pm

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Fullerton Healthcare Agrees To Acquire Radlink-Asia

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SINGAPORE  /PRNewswire/ — Fullerton Healthcare Group, a provider of corporate healthcare solutions in the Asia-Pacific region, today announced that it has agreed to acquire Radlink-Asia Pte Ltd (“Radlink”) and its subsidiaries. Radlink is engaged in the provision of healthcare services including the provision of outpatient diagnostic and molecular imaging services in Singapore.

For more information, please contact:

Jacob Wilczynski
Ogilvy Public Relations
+65 8587 9524

Source: Fullerton Healthcare Group

Written by asiafreshnews

May 4, 2015 at 5:47 pm

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Allergan and Anglia Ruskin University Collaborate to Establish an Accredited Medical Aesthetics Training Program in Asia-Pacific

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-Allergan partners with Anglia Ruskin University to provide accredited training for medical aesthetic practitioners in the Asia Pacific region through its Allergan Academy(R)
-This strategic partnership will create a prestigious community of experts to help accelerate industry standards and clinical excellence in the field

SINGAPORE /PRNewswire/ — Allergan, Inc., the world’s leading medical aesthetics company, announced today that it has entered into a partnership with England’s Anglia Ruskin University to develop a master’s degree program in non-invasive facial aesthetics for physicians practicing in the Asia Pacific region. The announcement was made following the Allergan Academy® Asia Pacific Inaugural Faculty Summit, which took place in Kuala Lumpur, Malaysia on 21-22 March, 2015.

The program, which will be accredited by Anglia Ruskin University, is specifically designed to empower medical aesthetics experts across the Asia Pacific region to achieve new levels of clinical excellence in the field through practical and progressive learning methods. The program will be developed in collaboration with Anglia Ruskin University.

“There is tremendous growth in the aesthetics industry in the Asia Pacific region which signifies the need for practitioners to remain at the forefront of the latest technologies and techniques in order to deliver the highest level of patient satisfaction and safety. This is where Allergan Academy® comes in; to create a prestigious community of experts that can help accelerate quality in aesthetic care for patients,” said Narendra Kumar, Head of Medical Education, Allergan Asia Pacific.

“Allergan is committed to providing the highest quality educational programs, and for over 60 years, we have assumed a leadership position in ensuring healthcare practitioners are properly trained to deliver safe and efficacious treatments to their patients,” asserted Kumar.

Allergan Academy® Asia Pacific is an educational platform that aims to empower medical aesthetic practitioners to enhance their clinical expertise in the field. The Allergan Academy® Asia Pacific Inaugural Faculty Summit was attended by 85 practitioners from 11 countries across the region to explore the latest developments in facial aesthetics and share the best-in-class training techniques for practitioners to deliver expert training sessions in their countries.

Dr Sharon McDonald, Head of Department, Department of Medicine and Healthcare Science, Faculty of Medical Science at Anglia Ruskin University, was present at the summit to launch the collaboration. She said, “We aim to work closely with Allergan and the faculty heads of Allergan Academy® Asia Pacific to provide an educational platform to support the development of a new generation of leading practitioners and advance the industry standard for medical aesthetics.”

About Allergan Academy® Asia Pacific

The Allergan Academy® Asia Pacific is an educational platform that aims to empower medical aesthetic experts to achieve new levels of clinical excellence. This important initiative will further enhance patient outcomes through the provision of knowledge-based and practical progressive learning programs.

About Allergan, Inc.

Allergan is a multi-specialty health care company established more than 60 years ago with a commitment to uncover the best of science and develop and deliver innovative and meaningful treatments to help people reach their life’s potential. Today, we have approximately 10,500 highly dedicated and talented employees, global marketing and sales capabilities with a presence in more than 100 countries, a rich and ever-evolving portfolio of pharmaceuticals, biologics, medical devices and over-the-counter consumer products, and state-of-the-art resources in R&D, manufacturing and safety surveillance that help millions of patients see more clearly, move more freely and express themselves more fully. From our beginnings as an eye care company to our focus today on several medical specialties, including eye care, neurosciences, medical aesthetics, medical dermatology, breast aesthetics and urologics, Allergan is proud to celebrate more than 60 years of medical advances and proud to support the patients and practitioners who rely on our products and the employees and communities in which we live and work. For more information regarding Allergan, go to:

About Anglia Ruskin University

Anglia Ruskin is one of the largest universities in the East of England, with more than 35,000 students, and campuses in Cambridge, Chelmsford and Peterborough. One of its six high-profile research institutes is the Postgraduate Medical Institute, situated within the Faculty of Medical Science. Set up in 2008, the Postgraduate Medical Institute carries out ground-breaking medical research and trains healthcare professionals in a range of sophisticated techniques.


1. Medical Insight (2014). Asian-Pacific Aesthetic Market: A Strong Appetite for Innovation.

Source: Allergan
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May 4, 2015 at 5:39 pm

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Benoy to Complete IFS Portfolio in Major Cities

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HONG KONG /PRNewswire/ — Benoy is proud to be involved in two further International Finance Square (IFS) malls which are being developed by major Hong Kong property company The Wharf Holdings (Wharf). Set to follow the success of the already completed Chengdu IFS, Wharf has appointed Benoy to design its IFS developments in Chongqing and Changsha.

Chongqing IFS, Chongqing, China
Chongqing IFS, Chongqing, China
Chongqing IFS, Chongqing, China
Chongqing IFS, Chongqing, China
Changsha IFS, Changsha, China
Changsha IFS, Changsha, China
Changsha IFS, Changsha, China
Changsha IFS, Changsha, China

“Benoy is honoured to be entrusted by Wharf as they develop their portfolio in China. Chengdu IFS has proven to be an extremely successful collaboration between our two companies, in terms of both design and commercial viability. We are excited to continue creating architecture that speaks of its time while also developing exciting yet timeless spaces for the people of these cities,” commented Ferdinand Cheung, Benoy Director.

The new malls are located in fast-growing cities as Wharf launches and grows its commercial portfolio in China. Like Chengdu IFS which established a diverse ‘City within a city’ commercial landmark in Western China, the developments in Chongqing and Changsha will look to set a new benchmark for their catchments.

“These projects are challenging in both their size and scale, Changsha IFS being the largest of the three schemes. As the sector evolves, the complexity of the programmes and connectivity within these mixed-use developments continues to increase,” explained Ferdinand.

Covering a total development area of 1,026,000m2, Changsha IFS will be located in the Furong District’s Jiefang Road in the core of the Central Business District (CBD). Ensuring ultimate connectivity and high footfalls, the scheme will be connected to the future underground interchange hub for metro lines 1 and 2. The mall will also act as an extension to one of the busiest pedestrian streets in China — Huang Xing Pedestrian Shopping Street — sitting opposite to the entrance of the well-known area.

Changsha IFS will have a retail street frontage of more than 700m, forming the longest ‘Street’ experience in Wharf’s portfolio. The 230,000m2 retail mall will have premium offers spanning Entertainment, Lifestyle, Retail, Culture and Food and Beverage. The podium will also interface with two towers soaring to 452m and 315m, each featuring a hotel, to create a diverse commercial destination.

In Chongqing’s new CBD, where the Yangtze River meets the Jialing River, the site for Chongqing IFS is being developed as a joint venture between Wharf and China Overseas Land. Creating a highly efficient commercial footprint, the project combines four adjacent sites into one to form a stately and innovative masterplan. Two light railway lines are set to pass through the area with respective stations nearby, establishing excellent transportation links.

The scheme sits adjacent to the Chongqing City Grand Theatre, the Chongqing Science Museum and the Central Park, to bring further diversity to the Jiangbei Commercial District. Flanked by a 300m landmark tower and four additional towers, the 102,000m2 retail podium will unite Retail, Commercial Offices and Hospitality with panoramic views across the river. Positioned as a boutique retail mall, Chongqing IFS will showcase celebrated brands and a wide spectrum of fine dining and entertainment anchors including a cinema and ice rink.

Chongqing IFS is due for full completion in 2016 and Changsha IFS will complete in phases starting from 2016. Benoy’s scope on both projects includes Masterplanning, Retail Architecture, Interior and Graphic Design.

About Benoy:
Benoy is an international, award-winning firm of Architects, Masterplanners, Interior and Graphic Designers, with studios across Asia, the Middle East and the UK.

Brittany Downes

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Source: Benoy
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May 4, 2015 at 5:33 pm

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CloudFX Group and MDeC Announce a Strategic Partnership to Launch the MalaysiaOneCloud to Accelerate ICT Innovation and the Adoption of Cloud Services Across Malaysia

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KUALA LUMPUR, Malaysia /PRNewswire/ — CloudFX Group had signed a MoU with MDeC to establish MalaysiaOneCloud to accelerate the development of Independent Software Vendors (ISVs) cloud migration, innovation and help to create strong cloud eco-system with Malaysia ISVs and data centre providers.  MalaysiaOneCloud will include best of the class local and global cloud-based software as a service (SaaS), infrastructure as a service (IaaS) and platform as a service (PaaS).

CloudFX Group will develop a world class cloud service eco-system of Malaysian ISV’s and Data Centre providers with IaaS, SaaS, PaaS and Managed Services to provide industry leading Cloud services to Malaysian,Asia and global customers to enable business innovation, improved competitiveness, increase business agility and accelerated technology modernization across all business sectors.

“Under the MSC Malaysia Cloud Initiative, MDeC works and collaborate with strategic industry partners to enable and drive the cloud computing ecosystem.  Today, MDeC is proud to foster this collaboration with CloudFX which will drive better adoption, integration and accelerate market growth of cloud SaaS solutions from local cloud SaaS providers,” said Ms. Ng Wang Peng, Chief Operating Officer of MDeC.

Lauding on CloudFX’s strength and expertise, Ms. Ng added, “This collaboration will aggregate cloud computing offerings from all ISVs and existing technology partners into a unified brokerage platform and cloud marketplace, and also provide regional and global cloud marketplace presence for ISVs, which will translate into higher sales potential and opportunity.”

“We’ve built CloudSelect from the ground up to meet the needs of both enterprise cloud customers and cloud service providers (CSPs), enabling them to successfully accelerate cloud adoption and transformation, as well as to differentiate and deliver value added services. Featuring integrated cloud services automated and services management capabilities, our cloud procurement and management solution is already helping many Enterprises and Cloud Service Providers around the globe achieve success with their cloud offerings,” said CloudFX Group Founder and CEO, Damian Crotty.

The MalaysiaOneCloud will initially offer over 50 world class, fully automated cloud services and then scale to more than 300 service offerings within the first 12 months enabling customers to consume “Anything as a Service” – including underlying IT infrastructure, application development platforms and fully configured Malaysian business software applications. The CloudSelect platform will be built, operated and managed by CloudFX, will also provide value-added services based on compliance, configuration, performance monitoring, capacity management, security and availability, full stack provisioning and change management to ensure the most demanding Malaysian Enterprise ICT and Cloud services requirements are met.

For more information, please visit or, and

Source: CloudFX Group

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May 4, 2015 at 4:17 pm

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Western Union Rallies Network to Support Nepal Earthquake Relief Efforts

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-Nepal Diaspora in Key Send countries can support loved ones with No-Fee* Money Transfer Transactions to Nepal
-The Western Union Foundation Commits US$200,000 in Support to NGOs Serving Impacted Region

ENGLEWOOD, Colo. /PRNewswire/ — The Western Union Company (NYSE: WU) today announced a multi-faceted response that leverages its broad connectivity, retail, online, Agents and people to provide support for families and communities most affected by the earthquake in Nepal.

International Consumer Activation:

For consumers in Asia-Pacific sending money to family and loved ones in Nepal, from now until the 15th of May 2015, Western Union will activate a no-fee* money transfer transaction program from participating Western Union® Agent locations in: mainland China, Malaysia, Hong Kong, Australia, New Zealand, Thailand, Singaporeand Japan, all countries with a concentration of Nepali diaspora.

Consumers who use Western Union online money transfer services and mobile applications to send money, where available, can also avail of no-fee* transactions to Nepal until 31st of May 2015. Online consumers will need to use the promotion code NEPALRELIEF2015.

Western Union Foundation Charitable Contributions

The Western Union Foundation is committing US$200,000 to support the relief efforts through discretionary and matching grants in collaboration with Western Union employees, Agents, and business customers.

The Western Union Foundation will provide a dollar-for-dollar match of qualifying contributions from Western Union Agents, business customers and other business partners; and 2:1 employee donations to NGOs providing disaster relief.

The Western Union Foundation will contribute a portion of the relief funding to Mercy Corps.  The Mercy Corps response team is currently prioritizing efforts to provide shelter, food and water.

“We are committed to helping the communities we serve. Our thoughts are with the people of Nepal and the Nepali diaspora community around the world, during this time of need,” said Western Union Chief Executive Officer, Hikmet Ersek. “In addition to immediate response, we will be working with Western Union Agents, employees and nonprofit partners to provide additional support for long-term initiatives that will help the area recover and rebuild.”

Western Union Foundation President, Patrick Gaston, added, “The earthquake in Nepal has caused widespread devastation with significant loss of life, injury and unprecedented damage to property. The Western Union Foundation is responding with support for relief efforts, including programs that provide meals, shelter and clean drinking water to families and children most affected.”

*Western Union makes money on the exchange of currencies. 

Due to the severity of the earthquake, some of the Western Union Agent locations in Nepal may not be immediately operational or possess sufficient funds.

About Western Union

The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of December 31, 2014, the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of over 500,000 agent locations in 200 countries and territories and over 100,000 ATMs and kiosks. In 2014, The Western Union Company completed 255 million consumer-to-consumer transactions worldwide, moving $85 billion of principal between consumers, and 484 million business payments. For more information, visit

About The Western Union Foundation

The Western Union Foundation is dedicated to creating a better world, where the ability to realize dreams through economic opportunity is not just a privilege for the few but a right for all.  Through its signature program, Education for Better, and with the support of The Western Union Company, its employees, Agents, and business partners, The Western Union Foundation works to realize this vision by supporting education and disaster relief efforts as pathways toward a better future.  Our combined social ventures efforts make life better for individuals, families and communities around the world.  Since its inception, The Western Union Foundation has paid more than$101.1million in grants and other giving.  These funds have been pledged to more than 2,739 nongovernmental organizations in more than 135 countries and territories. The Western Union Foundation, is a separate section501(c)(3) recognized United States charity.  To learn more, visit, or Follow us on Twitter @TheWUFoundation


Source: Western Union Financial Services, Inc.

Related stocks: NYSE:WU

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May 4, 2015 at 4:01 pm

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MPAS Awards 2015 to Take Place on 11 May

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-Printing company KHL comes on board as Event Sponsor

SINGAPORE /PRNewswire/ — This year’s edition of the Media Publishers Association Singapore (MPAS) awards will take place at the middle of next month on Monday 11 May 2015 at The Fullerton Hotel Singapore. Some of the prestigious awards up for grabs include Journalist of the Year, Editor of the Year, Integrated Media Brand of the Year and Media Company of the Year.

The association has secured KHL Printing Co Pte Ltd, one of the largest printing companies in South East Asia, as a sponsor for the awards. This comes right on the heels of its sponsorship deal with Magzter, a global digital magazine newsstand and book store.

Special guests for this year’s awards include a stellar cast such as Chris Llewellyn, president and CEO of FIPP, the worldwide magazine media association, and Gilles Demptos, Director, Asia, WAN-IFRA, the World Association of Newspapers and News Publishers.

Said James Chen, Executive Director of the Media Publishers Association Singapore, “With a bumper number of awards to be given away, presence of our esteemed special guests from FIPP and WAN-IFRA and the participation of sponsors KHL Printing and Magzter, all signs point to an exciting event recognising the very best in Singapore’s media publishing industry.”

The MPAS Awards is an annual event organised by the Media Publishers Association Singapore since 2009.

About Media Publishers Association Singapore

Established in 2006, the Media Publishers Association Singapore (MPAS) is a non-profit trade association that represents the leading B2B, specialist B2C, custom and digital publishers in Singapore.

Source: Media Publishers Association Singapore (MPAS)

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May 4, 2015 at 3:38 pm

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Content Marketing 101: 5 Best Practices for Creating Content in a Cluttered Market

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NEW YORK /PRNewswire/ — In recent years, savvy small business marketers have focused their attention on producing quality content that will resonate with customers – new and old – and persuade them to take actions that generate greater awareness of your brand. While most leverage content as the foundation for their online marketing strategy, not everyone has figured out the best approach to cut through the content saturation in order to maximize their online marketing and amplify their message.

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In his debut article for PR Newswire’s Small Business PR Toolkit, Hugh Moore, Director of Content and Strategy at Emerging Insider Communications, offers the following tactics for marketers to get their brand stories in front of new audiences:

  • Know your audience. A simple concept and yet, the necessary first step in the process. Ensure you are offering your core readers content that is useful and informative.
  • Stick to a schedule. The key to a successful marketing strategy is to consistently present content that helps drive engagement and keeps your customers coming back for more.
  • Be different.  With highly niched industries, marketers have to rise above the content “staleness” and find a unique perspective or voice within their space.
  • Leverage experts. Industry experts are an excellent resource for guest-generated content. Add them to your content rotation in order to add an appealing variety to your subject matter.
  • Visuals.  Adding visuals to your content is a great way to help distill abstract data into easily-digestible morsels. Photos and videos help distinguish messages from one another, and your audience may be more inclined to remember the content in greater detail.

For further discussion on how you can implement these best practices into your online marketing strategy, read “Cutting Through the Noise, A Guide to Messaging in an Age of Content Saturation”here:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                        

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

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May 4, 2015 at 3:22 pm

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Expansion of Fusionex GIANT’s Reach as Fusionex Announces Partnership with Mesiniaga

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KUALA LUMPUR, Malaysia /PRNewswire/ — Fusionex, a multi-award winning software provider listed on the London Stock Exchange and specializing in Analytics & Big Data and Mesiniaga, today announced a significant partnership to broaden the distribution network of Fusionex Insights (GIANT), making it more accessible to clients across various industries.

From Left: Mohamed Fitri, Managing Director of Mesiniaga, shaking hands with Fusionex Managing Director Ivan Teh, at the Partnership Officiating Ceremony at the Fusionex office in Kuala Lumpur
From Left: Mohamed Fitri, Managing Director of Mesiniaga, shaking hands with Fusionex Managing Director Ivan Teh, at the Partnership Officiating Ceremony at the Fusionex office in Kuala Lumpur

Mesiniaga is Malaysia’s leading ICT solutions provider and systems integrator listed on the Main Market of the Kuala Lumpur Stock Exchange (Bursa Malaysia). Initially established in 1981, the company now provides and distributes a range of ICT solutions and services.

This strategic alliance enables Fusionex to leverage on Mesiniaga’s extensive distribution network, with Mesiniaga committed to promoting and reselling Fusionex Insights (GIANT), a comprehensive Big Data offering specifically designed to derive the full value of transforming voluminous data into actionable insights that will lead to better informed decision making by organizations.

“Mesiniaga has realigned our business, incorporating analytics as part of our portfolio,” said Mohamed Fitri, Managing Director for Mesiniaga when approached to comment on the new partnership. “We see Fusionex as being very established in business analytics, proven by Mesiniaga’s substantial investment injected into their Big Data and analytics software [GIANT]. We are very honored and proud to partner with Fusionex, creating a very unique platform of collaboration, where this synergy would drive the development of business analytics and Big Data for our customers.”

“We are delighted to welcome Mesiniaga on board as a Fusionex Premier Partner,” said Fusionex Managing Director, Ivan Teh. “The Fusionex-Mesiniaga partnership is important and exciting, as together, both companies will drive the proliferation of Fusionex Insights (GIANT) across Mesiniaga’s strong distribution network. We are confident that Mesiniaga’s impressive track record, coupled with their strong leadership team, will drive Fusionex Insights (GIANT) forward in the markets and areas that they focus on and towards greater success for both organizations.”

About Mesiniaga

Mesiniaga is Malaysia’s leading ICT solutions provider and systems integrator listed on the main board of Bursa Malaysia. Initially established in 1981 to serve as IBM’s sole agent and dealer, the company has now evolved into an independent business solutions provider. Mesiniaga, provides a range of ICT solutions and services and is supported by many internationally renowned technology partners.

The company’s mission is to help customers succeed. As such, technology is used as an enabler in improving business performance and the company’s main aim is to maximize customer’s returns on ICT investments. We also provide the best of breed business answers meant to empower client’s productivity, competitive advantage and profitability.

For more information, please visit our website at

About Fusionex

Fusionex is an established multi-award winning international provider of software solutions, specializing in Business Intelligence, Analytics and Big Data. Its offerings are focused on helping clients manage, understand and derive value and insights from data.

With a presence in Asia, Europe and the United States, coupled with its diversified clientele hailing from numerous sectors and industries, Fusionex’s deep domain knowledge with diversification across multiple sectors and verticals flows through to its comprehensive capabilities of its software.

To learn more about Fusionex, visit

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Source: Fusionex

Written by asiafreshnews

May 4, 2015 at 2:36 pm

Posted in Uncategorized