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Archive for February 26th, 2015

Epsilon Study Finds Chinese Consumers Most Loyal to e-Commerce Players

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SHANGHAI, Feb. 26, 2015 /PRNewswire/ — Epsilon, the global leader in creating connections between people and brands, completed its study on the habits of Chinese consumers. The report revealed that 61% of Chinese study respondents are loyal to e-commerce players like Taobao, JD and Tmall, the highest across all sectors surveyed.

While this year’s results were consistent with many of the key trends cited in Epsilon’s past China loyalty studies — vibrant Chinese consumer spending despite overall economic slowdown and higher trust in foreign brands over local brands, the rising allegiance of consumers to e-commerce players observed in this year’s study indicates that brands across dozens of sectors selling products online will need to carefully consider how to position their products in the online marketplace to secure and defend the loyalty of Chinese consumers.

With $540 billion spent in China’s online shops in 2014, e-commerce is by now so ubiquitous that Chinese online platforms have successfully inserted themselves as a formidable layer between consumers and product brands. They have restructured the value chain, sending consumer brands scrambling to create a sustainable competitive advantage in an increasingly dynamic marketplace. By capturing targeted awareness through data insights and by standing at the forefront of online customer service, e-commerce platforms are fortifying their position for years to come.

Survey respondents said they are happy to engage with e-commerce players across channels, more so than with any other sector. 35% of respondents who have purchased online stated they are open to receiving promotions from e-commerce brands by e-mail, 34% by WeChat and 27% by Weibo. Respondents were also more open to receiving information from e-commerce brands via mobile apps, QQ, video sites and product review sites than any from any other sector.

“The migration of consumer commerce to the digital realm is unfolding at lightning speed in China, disrupting marketing strategies for players across the marketplace,” said Dominic Powers, Executive Vice President and Managing Director, International, Epsilon. “A new paradigm is emerging whereby retailers need to simultaneously build brand equity while striking the right partnerships and positioning with e-commerce players.”

Epsilon’s research report uncovered several other China loyalty trends:

Those companies most adept at integrating online and offline touch points to deliver a seamless customer service experience are now commanding the loyalty of Chinese consumers. Apple received the highest score for loyalty of any brand cited, registering 17% of brands respondents and cited across all categories. Lifestyle brands directly impacting consumer health, including grocery chains and restaurants, and financial services, also received high loyalty scores.
Now that the vast majority of Chinese digital users have migrated from micro-blog Weibo to the more private, group-based social media platform WeChat, Chinese consumers are openly welcoming social media-based loyalty communications with their preferred brands like never before. 26% of survey respondents said they prefer to interact with brands via WeChat, with email and mobile messaging falling in popularity.
Especially in China, the return on loyalty investment is high. Loyal customers are increasingly standing by their brands through wavering market conditions, providing a bulwark to fend off competition. The Epsilon survey showed that loyalists across sectors were 19% more likely to visit their preferred brands more often and spend more on their favorite brands. Loyalists were more generous with their private information and more likely to refer products and services to friends.
Epsilon conducts quantitative research annually across mainland China to gain fresh insights on Chinese consumers’ spending attitudes and behaviors, their views towards money, the economic outlook and the impact of information sources such as Word of Mouth (WOM) on their purchase decisions. This year’s study included 1,000 respondents weighted to the age and gender distributions of the population. The study sought to explore Chinese consumers’ definitions of brand loyalty and their loyalty motivations. The behaviors of loyalists and non-loyalists were compared within and across product sectors. Additionally, for the first time, consumers were asked to name the brands they are most loyal to, providing a glimpse of Chinese consumers’ favorite brands.

For the full report “People’s Choice: A View into Chinese Customer Loyalty,” at

About Epsilon

Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company.

Epsilon International is an operating unit of Epsilon, with local offices in Australia, mainland China, Hong Kong, India, Japan, Singapore, U.K., France, Germany and Ireland. For more information, visit, follow us on Twitter @EpsilonAPAC or email to

Media Contact:

Rickie Hobbie

Written by asiafreshnews

February 26, 2015 at 4:50 pm

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Microchip Announces Microcontroller Family Providing Multiple Independent, Closed Loop Power Channels and System Management

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-New MCUs feature flexible interconnections of advanced analog and digital integration increasing system capabilities while simplifying design

BANGKOK /PRNewswire/ — [NASDAQ: MCHP]  Microchip Technology Inc., a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, has announced from the Embedded World conference in Germany a new family of 8-bit PIC® Microcontrollers (MCUs) with the PIC16(L)F1769 family. This family is the first PIC MCU to offer up to two independent closed loop channels. This is achieved with the addition of the Programmable Ramp Generator (PRG), which automates slope and ramp compensation, increases stability and efficiencies in hybrid power conversion applications. The PRG provides real-time, down to the nanosecond, responses to a system change, without CPU interaction for multiple independent power channels. This allows customers the ability to reduce latency and component counts while improving system efficiency.

Microchip Intelligent Analog with Multiple Independent Power Channels
Microchip Intelligent Analog with Multiple Independent Power Channels

Watch a short product/demo video:

View a brief presentation:

The PIC16(L)F1769 family includes intelligent analog and digital peripherals, including tri-state op amps, 10-bit Analog-to-Digital Converters (ADCs), 5- & 10-bit Digital-to-Analog Converters (DACs), 10- and 16-bit PWMs, and high-speed comparators, along with two 100 mA high current I/Os. The combination of these integrated peripherals help support the demands of multiple independent closed-loop power channels and system management, while providing an 8-bit platform that simplifies design, enables higher efficiency and increases performance while helping eliminate many discrete components in power-conversion systems.

In addition to power-conversion peripherals, these PIC MCUs have a unique hardware-based LED dimming control function enabled by the interconnections of the Data Signal Modulator (DSM), op amp and 16-bit PWM. The combination of these peripherals creates a LED-dimming engine synchronising switching control eliminating LED current overshoot and decay. The synchronisation of the output switching helps smooth dimming, minimises color shifting, increases LED life and reduces heat. This family also includes Core Independent Peripherals (CIPs) such as the Configurable Logic Cell (CLC), Complementary Output Generator (COG) and Zero Cross Detect (ZCD). These CIPs take 8-bit PIC MCU performance to a new level, as they are designed to handle tasks with no code or supervision from the CPU to maintain operation, after initial configuration. As a result, they simplify the implementation of complex control systems and give designers the flexibility to innovate. The CLC peripheral allows designers to create custom logic and interconnections specific to their application, reducing interrupt latency, saving code space and adding functionality. The COG peripheral is a powerful waveform generator that can generate complementary waveforms with fine control of key parameters, such as phase, dead-band, blanking, emergency shut-down states and error-recovery strategies. It provides a cost-effective solution, saving both board space and component cost. The ZCD senses when high voltage AC signal crosses through ground, ideal for TRIAC control functions.

These new 8-bit PIC MCUs provide the capability for multiple independent, closed loop power channels and system management making these products appealing to various power supply, battery management, LED lighting, exterior/interior automotive lighting and general-purpose applications. Along with all these features, the family offers EUSART, I2C™/ SPI and eXtreme Low Power (XLP) Technology, which are all offered in small form-factor packages, ranging from 14- to 20-pin packages.

“The real power of the PIC16F1769 family is the ability to interconnect these on-chip peripherals to create custom functions specific to your application,” said Steve Drehobl, vice president of Microchip’s MCU8 Division. “This paired with the ability to simultaneously control independent closed loop channels brings a level of capability not traditionally found on low cost 8-bit PIC MCUs.”

Development support

The PIC16(L)F1769 family is supported by Microchip’s standard suite of world-class development tools, including the MPLAB® ICD 3 (part # DV164035) and PICkit™ 3 (part # PG164130) and MPLAB Code Configurator, which is a plug-in for Microchip’s free MPLAB X Integrated Environment (IDE) provides a graphical method to configure 8-bit systems and peripheral features, and gets you from concept to prototype in minutes by automatically generating efficient and easily modified C code for your application.


The PIC(L)F1764, PIC(L)F1765, PIC16(L)F1768 and PIC(L)F1769 are available now for sampling in 14- and 20-pins in PDIP, SOIC, SSOP, TSSOP, and QFN packages, and volume production is expected in March.

For additional information, contact any Microchip sales representative or authorised worldwide distributor, or visit Microchip’s website at To purchase products mentioned in this press release, go to microchipDIRECT or contact one of Microchip’s authorised distribution partners.


High-res images available through Flickr or editorial contact (feel free to publish):

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About Microchip Technology

Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller, mixed-signal analog, and Flash-IP solutions, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at

Note: The Microchip name and logo, MPLAB, and PIC are registered trademarks of Microchip Technology Incorporated in the U.S.A., and other countries. PICkit is a trademark of Microchip Technology Incorporated in theU.S.A., and other countries. All other trademarks mentioned herein are the property of their respective companies.

For more information, please contact:

Daphne Yuen
Tel: (+852) 2943 5115

Photo –

Source: Microchip Technology Inc.

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Written by asiafreshnews

February 26, 2015 at 11:41 am

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Phocas Software Best in Business Benefits in the Gartner BI Magic Quadrant 2015 Report

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COVENTRY, England  /PRNewswire/ — Phocas Software, the leader in Cloud First Mobile business intelligence, has appeared once again in the Gartner Magic Quadrant (MQ) for Business Intelligence and Analytics Platforms report where it was rated by its customers as a leader for business benefits achieved.

In the 2015 MQ report, Phocas also ranked in a high position for Product Quality, Ease of Use and Market Understanding.

The report states, “Customers rate Phocas highly for ease of use and achievement of business benefits.”

“If we were to be judged on only one criteria, I would choose business benefits,” says Myles Glashier, Co-Founder of Phocas. “So I’m delighted that Phocas was rated so highly by our customers in this area.

“Our customers succeed because we have a high quality mobile product. It’s simple to use and it has a depth of functionality that covers all the requirements of an enterprise. Finally, our focus on industry verticals such as manufacturing, distribution and retail mean that implementations are really quick. And this was clearly confirmed by in the MQ.”

The report found that Phocas’ breadth of use is also above average,“with the company offering capabilities such as dashboards…data discovery and collaboration features, geospatial rendering of information, advanced analytics models (like shopping basket analysis and profit optimization) and mobile BI – with desktop-like data exploration capabilities through a HTML5 interface”.

Gartner has positioned Phocas within theother vendors to consider section of the Magic Quadrant for Business Intelligence and Analytics Platforms 2015.

About Phocas

Phocas provides business users with instant access to data, taking them from easy-to-read dashboards into the most detailed transactions. Phocas is deployed in the cloud or on-premise and most users keep Phocas close by on a mobile device. IT departments love Phocas because it allows governed data mashups and quick trouble-free implementations. Over 1000 customers use Phocas across the United Kingdom, Europe, North America, Australiaand Asia.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Contact: Ken Prokopec (Global Marketing Manager), +61423776645 /

Source: Phocas Software

Written by asiafreshnews

February 26, 2015 at 11:36 am

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Takeda Regroups Singapore Operations in New, Expanded Office

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-Biopolis Office Signals Increased Focus on Emerging Markets

SINGAPORE and OSAKA, Japan  /PRNewswire/ — Takeda Pharmaceutical Company Limited today announced the inauguration of its new office in Biopolis, Singapore. The expanded space will host key Takeda functions  its Emerging Markets Business Unit headquarters, Takeda Development Center Asia and Vaccine Business Unit. Consolidating and streamlining Singapore operations into a centralized office will enhance efficiencies and enable Takeda to better understand and meet the needs of patients and customers inAsia.

As the epicenter of regional Emerging Markets, Singapore’s geographical location and business environment allow Takeda to more easily focus on global clinical development activities, educational initiatives and collaboration with global commercial teams.

Speaking at Takeda’s Inauguration Ceremony today, Dr. Beh Swan Gin, Chairman of the Singapore Economic Development Board, said, “EDB welcomes Takeda’s decision to make Singapore its Emerging Markets Business Unit headquarters.  Singapore has become the preferred location for international companies to locate their regional headquarters in Asia and South East Asia by harnessing our connectivity to the markets around us and our attractive work-live-play-learn environment. But we are not resting on our laurels as we are actively expanding the network and sophistication of professional services firms that support senior decision makers in these regional headquarters.”

Takeda has maintained a presence in Asia-Pacific for more than 50 years, and entered Singapore in 2008. Operations in the region include 1,700 staff in 10 countries. Expansion in Asia is a core component of Takeda’s long-term growth strategies, helping the company to emerge as a top 10 pharmaceutical player in Asia-Pacific.

The new office will house the Takeda Emerging Markets Business Unit, including Asia-Pacific, as well as the Takeda Vaccine Business Unit and the regional Research and Development Center.

“Our patients are the core of what we do at Takeda. Our new space in Singapore will allow us to more quickly address evolving market needs throughout the rapidly growing Emerging Markets, including Asia-Pacific,” saidGiles Platford, President, Emerging Markets Business Unit. “It gives us close-to-door access to important market information that will help accelerate the development of medicines needed for battling regional and global health issues.”

Takeda’s decision to relocate the central hub of its Emerging Markets Business Unit demonstrates its dedication to propel the momentum of the Emerging Markets business and the importance of the Asia-Pacific region as a pillar of Takeda’s long-term growth strategy.

The Vaccine Business Unit based in Singapore hosts a laboratory for analytics and development of vaccines to protect against important infectious diseases in the region. One vaccine targets dengue fever and will soon enter phase 3 clinical trials.

Takeda’s Development function is responsible for clinical studies across 12 countries in Asia, supporting clinical activities for compounds in Takeda’s key therapeutic areas.

Asia is a dynamic continent with four billion people across dozens of countries. Many Asian countries are facing the reality of rapidly aging populations and related health issues,” Platford added. “This move in Singaporeplaces us to further strengthen Takeda’s commercial position and clinical development capabilities globally.”

About Takeda Pharmaceutical Company Limited

Located in Osaka, Japan, Takeda is a research-based global company with its main focus on pharmaceuticals. As the largest pharmaceutical company in Japan and one of the global leaders of the industry, Takeda is committed to strive towards better health for people worldwide through leading innovation in medicine. Additional information about Takeda is available through its corporate website, .

Source: Takeda Pharmaceutical Company Limited

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February 26, 2015 at 11:33 am

Posted in Uncategorized