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fluid Wins Award for Trader’s Hotel’s New Brand

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HONG KONG  /PRNewswire/ — Hong Kong creative agency fluid has added yet another trophy to their collection, taking home the Silver Award for Best Strategic/Creative Development of a New Brand at the 2014 Transform Awards.

The award focuses on the most transformative rebranding and brand positioning projects in Asia Pacific, and is based on their work with the rebranding of Shangri-La Group’s Traders Hotel brand to the new Hotel Jen.

The rebranding took a new look at hospitality, bringing people back to a people business through virtual persona Jen a professional hotelier and all-time lover of life, travel and discovery. The project incorporated intensive research leading to the strategic brand positioning and the creation of all brand visuals including website and collateral design across a range of properties in Asia Pacific. The brand then kicked off with an online-offline integrated marketing brand experience across multiple platforms in Singapore and Hong Kong.

“A unique proposition was delivered within a challenging timeline with enthusiasm, creativity and commitment that went beyond our expectations. We have been able to measure success since the brand launched and are more than pleased with the results“, Marisa Aranha, Vice President Sales & Marketing of Hotel Jen.

fluid distinguishes themselves as an agency driven by intelligent brand solutions. They see insight as a partnership between creative intuition and analytic expertise, using this relationship to connect the team and define an approach that makes brands become better than ever.

Their expertise in integrated marketing and brand solutions consulting has also lead to their Marketing Magazine 2013 Hong Kong Creative Agency of the Year win and an impressive list of clients including Shangri-La, Ipsos, Miele, Frontier Services Group, Invest HK, the World Wide Fund for Nature (WWF) and more.

For more information on the Hotel Jen brand creation and strategy, see fluid’s article on the rebranding.

To see the case study video that led to the win, visit fluid’s YouTube page.

Looking to transform your own brand? Email fluid at

For enquiries, please contact:

Tel: +852-2721-2787

Source: fluid HK

Written by asiafreshnews

December 1, 2014 at 12:33 pm

Posted in Uncategorized

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