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New, Convenient Option Aims to Improve Asthma Management for Sufferers in Singapore

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-The modern aerosol inhaler flutiform® for the first time brings together two well-established asthma medications (fluticasone & formoterol)

SINGAPORE, Oct. 24, 2014 /PRNewswire/ — Mundipharma announced today the launch in Singapore offlutiform®, a new combination therapy for the maintenance treatment of asthma. flutiform® combines for the first time two of the most effective asthma medications[1] in a single, portable aerosol inhaler.

A recent survey of asthma sufferers in Singapore found that only one-quarter of respondents take their asthma medication daily as it is prescribed, mainly because management of their condition did not seem relevant to them. 41% don’t see the need in taking their medication regularly if they’re not experiencing incapacitating symptoms or asthma attacks.[2]

“What many patients don’t realise is that they can significantly reduce the chance of serious asthma attacks simply by using their inhalers regularly. This is especially important with the return of the haze even in moderate amounts, it can exacerbate their condition,” said Dr Chan Tiong Beng, Consultant Respiratory Physician and Intensive Care Cough & Chest Specialist, Mount Elizabeth Medical Centre. “By using two of the most effective asthma drugs available, flutiform® helps make it easier for my patients to adhere to their inhaler schedules and ultimately to prevent attacks.”

Providing regular treatment/control of asthma and fast symptom relief within one to three minutes of use,[3] the combination of fluticasone, an inhaled corticosteroid (ICS); and formoterol, a long-acting beta2-agonist (LABA), used in flutiform® has proven safe and effective in phase III trial results.[4],[5] The new option has also demonstrated comparable performance and is preferred by doctors and considered more effective than these combinations — salmeterol/fluticasone and budesonide/formoterol.[6],[7],[8]

Asthma is common in Singapore, affecting about 5% of adults and 20% of children.[9] However, patients often underestimate the seriousness of their condition until the onset of severe symptoms. According to the recently-conducted REALISETM Asia survey of asthma patients, while 94% of Singaporean respondents consider their asthma to be well-controlled, only 25% have asthma that is controlled according to clinical guidelines.

To further increase convenience for patients and to improve adherence to medication regimens, flutiform®‘s novel drug combination is housed in a traditional inhaler device that patients are already familiar with, eliminating the need to learn new techniques. The device also provides a dose counter for patients to easily keep track of medicine intake.

“Asthma still represents an important clinical challenge despite currently available treatments. With the insights garnered from REALISETM Asia, we recognised the need for making asthma management easier for patients” said Raman Singh, President, Mundipharma Asia Pacific, Latin America, Middle East and North Africa. “Withflutiform®, we are offering effective medicines in an easy-to-use inhaler. Our ultimate goal is to help asthma patients live in a world where their condition is no longer a daily battle, and where they are able to live happier and more fulfilled lives.”

The REALISE(TM) Asia Survey found that many Asian patients with asthma believe their condition is under control, but symptoms suggest otherwise
The REALISE(TM) Asia Survey found that many Asian patients with asthma believe their condition is under control, but symptoms suggest otherwise

About Asthma

Asthma is a chronic (long-term) inflammatory disorder of the airways which leads to recurrent episodes of wheezing, breathlessness, chest tightness and coughing. Asthma is a serious condition affecting over 70 million[i] people in Asia. Patients with poorly managed asthma are at an increased risk of exacerbations, hospitalisation and death. Poorly managed asthma can also have a huge impact on a person’s quality of life and day-to-day activities.[ii]

About flutiform®

flutiform® is a combination treatment for asthma, bringing together, for the first time, the inhaled corticosteroid (ICS) fluticasone propionate and the long-acting beta2-agonist (LABA) formoterol fumarate in a single inhaler.flutiform® is indicated for adults and adolescents (aged >=12 years) with asthma that is either not adequately controlled with an ICS plus an as-needed short-acting beta2-agonist, or is already adequately controlled with an ICS plus LABA.[10] Mundipharma International Limited is licensed by Jagotec AG, a SkyePharma Group company, as the authorised distributor of the product for Europe and most other territories outside Japan and the Americas.


The REALISETM Asia, REcognise Asthma and LInk to Symptoms and Experiences, survey, sponsored by Mundipharma Pharmaceuticals Pte Ltd and developed in partnership with asthma experts, is a survey of asthma patients in Asia which aimed to assess patient attitudes and behaviours towards their disease. The survey was conducted with 2,467 people with asthma aged 18-50 across 8 Asian countries. In order to take part in the survey, respondents must have received at least two prescriptions for their asthma in the past two years and also had to be active on social media.

About Mundipharma

The Mundipharma network of independent associated companies consists of privately owned companies and joint ventures covering the world’s pharmaceutical markets. These companies are committed to bringing to patients the benefits of pioneering treatment options in the core therapy areas of oncology, pain, respiratory and rheumatoid arthritis.

For media enquiries, please contact:

Mundipharma (Singapore)

Stephenie Vasko

Tel: +65-6303-9732


Edelman Public Relations Worldwide (Singapore)

Isaac Tan

Tel: +65-6494-1552



[1] Bodzenta-Lukaszyk A, et al. Fluticasone/formoterol combination therapy is as effective as fluticasone/salmeterol in the treatment of asthma, but has a more rapid onset of action: an open-label, randomized study. BMC Pulmonary Med. 2011;  11: 28.

[2] Mundipharma Pte Ltd data on file: REALISE Asian Asthma Patient Survey Results, 2014.

[3] FLUTIFORM® Inhaler HSA-approved Prescribing Information (May 2014).

[4] Pearlman DS, et al. Fluticasone propionate/formoterol fumarate combination therapy has superior efficacy to both fluticasone and formoterol alone. Abstract presented at ERS, 24-28.09 2011 in Amsterdam, Netherlands.

[5] Bodzenta-Lukaszyk A, et al, Efficacy and safety of fluticasone and formoterol in a single pressurized metered dose inhaler: Respiratory Medicine. 2011; 105:5, 674-682.

[6] Bodzenta-Lukaszyk A, et al. Fluticasone/formoterol combination therapy is as effective as fluticasone/salmeterol in the treatment of asthma, but has a more rapid onset of action: an open-label, randomized study. BMC Pulmonary Med. 2011;  11: 28

[7] Bodzenta-Lukaszyk A, et al. Fluticasone/formoterol combined in a single aerosol inhaler vs budesonide/formoterol for the treatment of asthma: a non-inferiority trial. Abstract presented at ERS, 24-28.09 2011 in Amsterdam, Netherlands.

[8] M Thomas, J Haughney, D Price. Physicians’ attitudes towards combination therapy with inhaled corticosteroids and long-acting beta2-agonists: an observational study in UK specialist care. J PragObs Res2011;2:25-31.

[9] Singapore Health Promotion Board, 9 Apr 2013.

[i] The International Union Against Tuberculosis and Lung Disease. The Global Asthma Report 2011. Available from: Last accessed on 22 April 2014.

[ii] Sims, E J; Price, D; Haughney, J; Ryan, D & Thomas, M. Allergy Asthma Immunol Res. Current Control and Future Risk in Asthma Management. Oct 2011; 3(4): 217–225.

®: FLUTIFORM is the Registered Trademark of Jagotec AG used under licence by Mundipharma.

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Source: Mundipharma

Written by asiafreshnews

October 27, 2014 at 4:46 pm

Posted in Healthcare

ESET Unveils 2015 Edition of Flagship Products in Asia Pacific

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-New features such as Botnet Protection and Enhanced Exploit Blocker enhances cyber protection

SINGAPORE, Oct. 24, 2014 /PRNewswire/ — ESET®, the global leader in proactive digital protection, today announced the latest versions of its flagship security software products to be made available to its customers in the APAC region: ESET NOD32® Antivirus 8 and ESET Smart Security® 8. The latest line-up includes Botnet Protection and Enhanced Exploit Blocker that protects against exploits, with anti-phishing and social media scanning capabilities.

“These new features provide users of ESET NOD32® Antivirus 8 and ESET Smart Security® 8 enhanced level of security, whether they are checking email, surfing the web or checking their bank balance online,” said Ignacio Sbampato, Chief Sales and Marketing Officer at ESET. “Combined with our award-winning anti-malware protection, we are confident these added features will bring tremendous value to our customers.”

Parvinder Walia, Sales Director for APAC at ESET, added, “The threat landscape in APAC continues to evolve, as cybercriminals become more advanced in their methods of attack. The 2015 edition is designed with new add-ons as well as proven features such as Anti-Theft and Personal Firewall, to ensure our customers can benefit from the advantages of being in a highly digital society but with highly secured data privacy. Existing users of these products can also enjoy a free upgrade to Version 8.”

According to Cisco Annual Security Report 2014 and 2014 Midyear Security Report, Java exploits accounted for 91 per cent of all indicators of compromise (IOC) in November 2013, rising to 93 per cent as of May 2014 followed by Adobe Reader, Microsoft Excel and Microsoft Word with a 3 per cent share.

These indicators of compromise usually reveal an out-of-the-ordinary behavior of a particular piece of data or software. This behavior manifests itself in that it tries to take over or “exploit” the software’s inherent vulnerabilities, glitches or bugs — with an aim to take control of a computer system. Both ESET NOD32® Antivirus 8 and ESET Smart Security® 8 protect computer users against these exploits with Enhanced Exploit Blocker.

ESET Smart Security® 8 also introduces a new Botnet Protection feature which protects a user’s computer from being taken over by a remote attacker and used as part of a network of infected computers for malicious purposes. A 2014 Verizon Data Breach Investigation Report shows botnet activity was the largest single category of crimeware reported accounting for 86 per cent.

2013 saw a number of high profile botnet attacks. The technology inside ESET Smart Security® 8 uncovers irregular network communications patterns characteristic of Botnets. One such discovery was Operation Windigocarried out by ESET Research Labs this past spring. It uncovered over 25,000 infected servers, used for over two years to redirect half a million web visitors to malicious content on a daily basis. In all, the botnet allowed the attackers to send more than 35,000,000 spam messages per day.

ESET Smart Security® 8 also includes proven features such as Anti-theft, Parental Control and Personal Firewall.

The technology inside ESET products holds the record for the most consecutive VB100 awards of any vendor.

For more information on ESET NOD32® Antivirus 8 please visit:

For more information on ESET Smart Security® 8 please visit:

About ESET

ESET®, the pioneer of proactive protection and the maker of the award-winning ESET NOD32® technology, is a global provider of security solutions for businesses and consumers. For over 26 years, the Company continues to lead the industry in proactive threat detection. By obtaining the 80th VB100 award in June 2013, ESET NOD32 technology holds the record number of Virus Bulletin “VB100” Awards, and has never missed a single “In-the-Wild” worm or virus since the inception of testing in 1998. In addition, ESET NOD32 technology holds the longest consecutive string of the VB100 awards of any AV vendor. ESET has also received a number of accolades from AV-Comparatives, AV-TEST and other testing organisations and reviews. ESET NOD32® Antivirus, ESET Smart Security®, ESET Cyber Security® (solution for Mac), ESET® Mobile Security and IT Security for Business are trusted by millions of global users and are among the most recommended security solutions in the world.

ESET recently updated its two-factor authentication (2FA) application, adding a secure validation to weak and static user passwords.

This updated version of ESET’s 2FA application provides flexibility and deeper integration of 2FA into bespoke applications, making it the best cost-effective solutions for SMBs everywhere.

The Company has global headquarters in Bratislava (Slovakia), with regional distribution centers in San Diego(U.S.), Buenos Aires (Argentina), and Singapore; with offices in Jena (Germany), Prague (Czech Republic) andSao Paulo (Brazil). ESET has malware research centers in Bratislava, San Diego, Buenos Aires, Singapore,Prague, Kosice (Slovakia), Krakow (Poland), Montreal (Canada), Moscow (Russia) and an extensive partner network for more than 180 countries. More information is available from the ESET Press Center.

For media enquiries, please contact:

Munirah Razak
Rice Communications
Phone: +65 3157 5679

Source: ESET

Written by asiafreshnews

October 27, 2014 at 4:34 pm

Fragrance Du Bois Launches Flagship Boutique at the Starhill Gallery, Kuala Lumpur

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SINGAPORE, Oct. 20, 2014 /PRNewswire/ — Selecting a fragrance that reflects one’s moods and desires is a sensory treat. French luxury perfume house Fragrance Du Bois is now set to deliver that experience to clients inMalaysia, at its newly launched flagship boutique at the Starhill Gallery in Kuala Lumpur.

Guests attending the launch of the Fragrance Du Bois flagship boutique
Guests attending the launch of the Fragrance Du Bois flagship boutique


Olga and her guest being guided through the Fragrance Du Bois flagship boutique
Olga and her guest being guided through the Fragrance Du Bois flagship boutique


Tan Sri Dr. Francis Yeoh, Managing Director of YTL Power, officiating the opening of the Fragrance Du Bois flagship boutique, alongside Steve Watts, CEO of Fragrance Du Bois Malaysia and Nicola Parker, Brand Director of Fragrance Du Bois (Left to right).
Tan Sri Dr. Francis Yeoh, Managing Director of YTL Power, officiating the opening of the Fragrance Du Bois flagship boutique, alongside Steve Watts, CEO of Fragrance Du Bois Malaysia and Nicola Parker, Brand Director of Fragrance Du Bois (Left to right).


The interior of the Fragrance Du Bois Flagship Boutique, Starhill Gallery, Kuala Lumpur
The interior of the Fragrance Du Bois Flagship Boutique, Starhill Gallery, Kuala Lumpur


Guests experiencing the Fragrance Du Bois collection
Guests experiencing the Fragrance Du Bois collection

The Experience

Fragrance Du Bois will take the individual on a journey of discovery — the ultimate goal being to source, create, and make manifest the perfect fragrance, based on tastes, emotions and the client’s self-perception.

For the ultimate experience, Fragrance Du Bois offers a bespoke service, and will tailor — after due consultation with the individual — a scent that is both extraordinary and unique.

All Du Bois’ creations contain 100% pure, natural Oud oil, sourced only from sustainable plantations managed by its partner, Asia Plantation Capital.

“When it comes to a perfume, tastes differ from one individual to another,” says Nicola Parker, Brand Director of Fragrance Du Bois. “We want to create a special experience for our clients, by involving them in the consulting process in the evolution of a fragrance that they love, and that reflects their personalities. It’s a luxury experience, and one with which our clients now associate us.”

The Boutique

Rich, elegant and sophisticated, Fragrance Du Bois’ boutique is resplendent in black with gold accoutrements. Designed to reflect the ambience of an exclusive Parisian perfumery, it is the perfect venue in which to experience the world of luxury fragrance. Don’t expect the paper testing strips that accompany the common or garden perfumery. Du Bois’ boutique is outfitted with golden cloches, from which the client is able to experience the full range of a fragrance — from top notes, to heart notes, and on to the magnificent lingering finish provided by the world’s purest, high quality Oud.

The Collection

Fragrance Du Bois offers its signature Shades Du Bois collection of 8 perfumes, each designed to reflect moments and experiences through the spectrum of moods and colours. Du Bois’ Privee range goes one step further, incorporating an extra element of customisation with its use of some of the rarest and most exquisite ingredients in the world. For the ultimate in exclusivity, a fully bespoke fragrance can be created for a client by one of Du Bois’ coterie of Master Perfumers. It will one of a kind; utterly unique to the individual.

The Oud

All Du Bois’ fragrances are created using 100% pure, natural Oud oil of the very highest quality — supplied exclusively by Asia Plantation Capital and sourced only from their sustainable plantations. Often referred to as ‘liquid gold,’ Oud is extracted from the Aquilaria tree, which is native to Southeast Asia, and is also known in this part of the world as Agarwood or Gaharu.

Du Bois’ signature Oud is a magical and mystical substance that responds, almost literally, to the personal touch. Its natural purity means that it will interact slightly differently with each individual, creating, in essence, a unique fragrance for every client.


“The opportunities for Gaharu are ever increasing, and as a leading company in sustainable plantation management, we ensure that our harvesting is done in an ethical and sustainable way,” says Steve Watts, Chief Executive Officer of Fragrance Du Bois Malaysia.

He continues, “All the Oud oil is legally sourced, and certified under the CITES agreement. This means that the strictest ethical and environmental standards are guaranteed when it comes to the planting, growing and harvesting of Agarwood and Oud oil.”

“We highly commend Fragrance Du Bois’ approach of leveraging the magical qualities of Oud oil without compromising its values and its corporate and social responsibility,” says Guest of Honour, Tan Sri Dr. Francis Yeoh, Managing Director of YTL Power. “We understand that it is always more challenging to maintain sustainability and ethical values when meeting the demands of the luxury industry. Fragrance Du Bois is setting the standards that many others should follow.”

Supporting a Good Cause

Fragrance Du Bois’ mantra is ‘luxury with a conscience’, and the company, along with all its partners, is committed to corporate and social responsibility. As a result of Fragrance Du Bois’ commitment to using only sustainably sourced ingredients, their fragrances have been endorsed by the Prince Albert II of Monaco Foundation.

For Oud Amber Intense — a fragrance created especially for Sonia Irvine, founder of the Amber Lounge – 5% of the proceeds from sales goes to the Prince Albert II of Monaco Foundation, and another 5% goes to the Brain and Spine Foundation. The Prince Albert II of Monaco Foundation is one dedicated to the protection of the environment and was set up by His Serene Highness Prince Albert II in 2006.

With the sale of each fragrance, Fragrance Du Bois and Asia Plantation Capital will plant one Aquilaria tree and one Teak tree, in conjunction with the Thai Royal Family’s Plant Genetics Programme.

About Fragrance Du Bois

Fragrance Du Bois is a niche luxury perfume house working closely with sustainable plantations in Asia, bringing exciting new 100% organic Oud oil based fragrances to exclusive markets worldwide. Sustainably sourcing the finest raw materials across the globe, working with French perfumers to create a full range of products, and also providing bespoke fragrance services, Fragrance Du Bois is personal luxury with a conscience. With exclusive fragrance lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois creates only the finest experience in bespoke perfumery.

Fragrance Du Bois is known as Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.

About Asia Plantation Capital

Asia Plantation Capital is an owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region, and globally, part of the Asia Plantation Capital Group of associated companies. Their focus is on multicultural and diverse plantation projects geared to the domestic and commercial demands of the countries in which they operate.

Working closely with and supporting local communities is an underlying core principle of the APC business, providing social and cultural support, as well as investment, to move these communities away from deforestation and illegal logging activities, previously seen as a main source of income in some regions of Asia.

Established officially in 2008, although operating privately since 2002, the group now has plantation and agricultural projects on four continents with operational projects at various stages in Thailand, Malaysia, China,Laos, India, Cambodia, Sri Lanka, Mozambique, The Gambia, North America and Europe.

Promoting the use of certified wood is the best way of preventing deforestation, protecting biodiversity and combatting poverty in the tropical rainforest regions. For the yachting sector, which strives for excellence and which is already involved in environmental efforts, this is also a way of ensuring that no wood from illegal logging is used.

About Amber Lounge

Amber Lounge was founded by Sonia Irvine, sister of former Ferrari F1 star Eddie Irvine, and was launched at the Monaco Grand Prix in May 2003. The premise was simple: the creation of a truly VIP party that reflected the glamour and exclusivity of one of the most prestigious sporting events in the world. Over the years, Amber Lounge has carved a reputation as a unique venue where F1 drivers, celebrities, royalty and regular race fans, can come together to enjoy a stylish, fun night out. Amber Lounge parties have been hosted throughout the world, includingShanghai, Valencia and Barcelona. For 2014, Amber Lounge will roll out the red carpet in Singapore, Austin andAbu Dhabi.

About the Prince Albert II of Monaco Foundation

In June 2006, HSH Prince Albert II of Monaco decided to set up his Foundation in order to address the alarming threats hanging over our planet’s environment. The Prince Albert II of Monaco Foundation works for the protection of the environment and the promotion of sustainable development. The Foundation supports initiatives conducted by public and private organisations within the fields of research, technological innovation and activities, to raise awareness of the social issues at stake. The Foundation’s efforts focus on three main sectors: climate change, biodiversity and water.

These three sectors are concentrated in one single ecosystem: the tropical rainforests. The environmental consequences at stake, therefore, are considerable, when we know that the tropical rainforests harbour over 75% of the earth’s biodiversity and that their destruction is responsible for more than 20% of greenhouse gas emissions.

As part of its actions to fight against deforestation, the Foundation launched the Wood Forever Pact, to promote the use of wood harvested from sustainably managed forests within the yachting industry.

Promoting the use of certified wood is the best way of preventing deforestation, protecting biodiversity and combating poverty in the tropical rainforest regions.

Notes to Editors:

For further information, please contact:

Adrian Heng
Group Marketing Director
Office: +65 6634 4707
Mobile: +65 9750 7440

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Source: Asia Plantation Capital

Written by asiafreshnews

October 27, 2014 at 11:45 am

Posted in Uncategorized