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Archive for October 15th, 2014

1st and Largest Multi-country Study in Asia Reveals Patients Require Better Specialist Care and Pharmacotherapy to Treat the Growing Burden of Pain

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— New Mundipharma Asia study highlights current shortfalls in diagnosis and treatment of pain
— ACHEON survey finds only 6% of patients suffering from Cancer Pain in Asia have been treated by pain specialists
— ACHEON study finds current physician pain assessment procedure and training remains inadequate in Asia
— 84% of physicians surveyed agreed that opioids should be the first line of therapy for cancer pain

SINGAPORE, Oct. 13, 2014 /PRNewswire/ — Results from the first and largest cross-sectional evaluation of physicians’ and patients’ perspectives on cancer and non-cancer pain management in 10 Asian countries have revealed the pressing need to improve pain diagnosis and management for patients in Asia.

Mundipharma, a multinational pharmaceutical leader in pain management, presented new data collected on physician and patient perception in its ACHEON study. Four posters, summarising data collected from 1158 physicians and 2495 patients across Asia in the Mundipharma-sponsored ACHEON[1] study, were presented at the International Association for the Study of Pain’s 15th World Congress on Pain in Buenos Aires, Argentina from 6-11 October 2014.

According to a 2009 World Health Organisation report, five billion people live in countries globally with low or no access to controlled medicines and have insufficient access to treatment for moderate to severe pain[2]. The ACHEON study has highlighted that barriers to optimising pain therapy are higher in Asian patients as compared to Western counterparts, raising concern over the shortfall in current treatment options and procedures[3].

The ACHEON survey found that improving physicians’ education and clinical knowledge in pain assessment and opioid use would improve the consistency and accuracy of the pharmacotherapy used to treat the majority of chronic-pain sufferers whose quality of life is significantly affected by their condition.

463 of the physicians recruited in the ACHEON survey were involved in the management of cancer pain and 30% of these considered their medical school training on cancer pain management and opioid use to be inadequate, highlighting the need for better medical school training and continuing medical education (CME) opportunities on pain-related topics in Asia.

  • 84% of those physicians agreed that opioids should be the first line of therapy for cancer pain

1190 patients with Cancer Pain were assessed using measurements of activities of daily living, sleeping patterns, concentration and focus, overall quality of life (QoL), performance at work and employment status.

  • 70% claimed that their performance at work was impacted by pain
  • 42% had stopped work due to their cancer pain
  • 84% of patients had never been referred to a pain clinic
  • Less than half of the patients had had their pain assessed according to a scale and only 6% had been treated by pain specialists

These findings confirm the impact of pain as a significant socioeconomic burden in Asian patients and show the imperative need to improve current clinical practices via adequate pain assessment and optimisation of treatment.

Chronic non-cancer pain (CNCP) is a highly prevalent condition with incidence rates as high as 40 – 50% in older adults[4][5] and the treatment of chronic pain is further complicated by the under-diagnosis and the complexity of patient modalities even in the most advanced nations.  CNCP is a substantial cause of morbidity, globally.

695 physicians involved in the management of CNCP were evaluated in the ACHEON survey to establish their attitudes towards pain management and prescribing habits, particularly opioid prescriptions.

  • 71% of these reported that they had received less than ten hours of CME related to pain management in the last year
  • 32% considered their medical school training on opioid use to be inadequate

Opioid therapy has shown benefits in short-term trials in patients with osteoarthritis and neuropathic pain; however, clinical skills and adequate knowledge are warranted to maximise opioid effectiveness due to safety concerns[6][7][8].

  • 64% of the physicians surveyed said that opioids were necessary for the treatment of CNCP

Furthermore, under-diagnosed and under-treated CNCP is highly prevalent in clinical practice. Analysis of a group of 1305 CNCP patients evaluated their current pain levels, type of pain, attitudes towards pain and levels of satisfaction with their treatment. Most patients included in the survey had moderate to severe CNCP for a median duration of 2 years that had a significant detrimental impact on the quality of life.

  • 65% of patients reported that no pain scale was used by their physicians to assess their pain, relying only on a subjective assessment
  • Despite the high intensity of pain reported, only 4% of patients receiving pharmacotherapy reported being prescribed opioids.

Hanlim Moon, Head of Medical Affairs Mundipharma, Asia Pacific, Latin America, Middle East and Africa, commented: “The results from the ACHEON study clearly demonstrate the need for improved pain management practices in Asia. By accessing feedback from patients and physicians in this first anonymous, unbiased survey we have been to identify the shortcomings in the way pain is currently treated.  Based on the findings, we are able to adapt the way that we at Mundipharma can support our broad portfolio of pain medications with training and education, strengthening our patient-centric approach to pain management.”

Raman Singh, President, Asia Pacific, Latin America, Middle East, and Africa, commented: “Pain, acute and chronic, is a hugely debilitating illness which affects a significant proportion of the population in Asia and the ACHEON survey results confirm our findings in relation to the large and growing need to improve the current practices of pain management.

“At Mundipharma we consider it our responsibility to ensure that physicians and patients get the best possible opportunity to treat pain with the best training, practices and medications.  We are already proactively investing in the education of all stakeholders through a diverse information program, including our regional Pain Forums, Pain Focus website, an educational online portal for both healthcare professionals and patients, as well as our Pain Assessment via Pain Scale initiatives, and look forward to building upon our initiatives throughout Asia.”

For further information please contact:

Stephenie Vasko
Communications Director – Asia, Latin America & Middle East
PH +65-6303-9732


The non-interventional, anonymous, non-biased ACHEON survey was the first and largest cross-sectional evaluation of physicians’ and patients’ perspectives on cancer and non-cancer pain management in 10 Asian countries (China, Hong Kong, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam).

About Mundipharma

The Mundipharma network of independent associated companies consists of privately owned companies and joint ventures covering the world’s pharmaceutical markets. These companies are committed to bringing to patients the benefits of pioneering treatment options in the core therapy areas of oncology, pain, respiratory and rheumatoid arthritis.

About Cancer Pain

Pain in cancer may arise from a tumor compressing or infiltrating tissue; from treatments and diagnostic procedures; or from skin, nerve and other changes caused by a hormone imbalance or immune response. At any given time, about half of all patients with malignant cancer are experiencing pain, and two thirds of those with advanced cancer experience pain of such intensity that it adversely affects their sleep, mood, social relations and activities of daily living.[9][10][11]

About IASP

IASP is the leading professional forum for science, practice, and education in the field of pain, bringing together scientists, clinicians, health-care providers, and policymakers to stimulate and support the study of pain and to translate that knowledge into improved pain relief worldwide.

About the World Congress on Pain

The World Congress on Pain is the premier congress devoted to the research and treatment of pain with the purpose of: providing a state-of-the-art overview of a wide range of topics in the area of pain; offering practical reviews of current research and therapies; providing continuing education credits for clinicians; and allowing delegates to participate in formal and informal discussions with international experts on pain management and pain research.

Posters presented
Copies of the posters will be made available on request to

PF470/PF470 Current Practices for Cancer Pain Management in Asia: a Physician’s Perspective
Y. C. Kim et al. (2014)
Friday, October 10, 2014 9:30 – 10:30 AM

PF341/PF341 Current Practices of Chronic Non-cancer Pain Management: Physicians’ Perspectives from a Pan Asian Survey
C. W. Cheung et al. (2014)
Friday, October 10, 2014 3:15 – 4:15 PM

PF404/PF404 Patients’ Perspectives on the Current Status of Cancer Pain Management in Asia
L. M. Tho et al. (2014)
Friday, October 10, 2014 9:30 – 10:30 AM

PS109/PS109 Patients’ Perspectives on Chronic Non-cancer Pain Management in Asia
E. O. Salido et al. (2014)
Saturday, October 11, 2014 3:15 – 4:15 PM


[2] World Health Organization Briefing Note — February 2009. Access to Controlled Medications Programme

[3] Chen CH, Tang ST, Chen CH. Meta-analysis of cultural differences in Western and Asian patient-perceived barriers to managing cancer pain. Palliat Med 2012;26(3):206–21.

[4] International Association for the Study of Pain. Unrelieved pain is a major global healthcare problem.

[5] Helme RD, Gibson SJ. The epidemiology of pain in elderly people. Clin Geriatr Med 2001;17:417–31.

[6] Furlan AD, Sandoval JA, Mailis-Gagnon A, Tunks E. Opioids for chronic noncancer pain: a meta-analysis of effectiveness and side effects. CMAJ 2006;174(11):1589–94.

[7] Avouac J, Gossec L, Dougados M. Efficacy and safety of opioids for osteoarthritis: A meta-analysis of randomized controlled trials. Osteoarthritis Cartilage 2007;15:957–965

[8] Eisenberg E, McNichol ED, Carr DM. Efficacy and safety of opioid agonists in the treatment of neuropathic pain of nonmalignant origin. JAMA 2005;293:3043–3052.

[9]  Hanna, Magdi; Zylicz, Zbigniew (Ben), eds. (1 January 2013). Cancer Pain. Springer. pp. vii & 17. ISBN 978-0-85729-230-8.

[10] Marcus DA. Epidemiology of cancer pain. Curr Pain Headache Rep. 2011;15(4):231-4. doi:10.1007/s11916-011-0208-0. PMID 21556709.

[11] Sheinfeld Gorin S, Krebs P, Badr H, et al. (February 2012). “Meta-analysis of psychosocial interventions to reduce pain in patients with cancer”. J. Clin. Oncol. 30 (5): 539–47. doi:10.1200/JCO.2011.37.0437. PMID 22253460.

Source: Mundipharma

Written by asiafreshnews

October 15, 2014 at 4:50 pm

Posted in Uncategorized

RS Components launches Internet of Things (IoT) themed area via DesignSpark

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-IoT Design Centre to become a repository of information with blogs and latest applications creating a fully connected device infrastructure

SINGAPORE, Oct. 14, 2014 /PRNewswire/ — RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), the global distributor for engineers, has launched an Internet of Things (IoT) themed area via its online DesignSpark community, providing software design tools and resources ideal for rapid prototyping and product development. Hosted under Design Centres, the IoT page includes the latest blogs and a series of articles written by partners, DesignSpark community members and leading Industry experts, acting as a knowledge base to aid engineers designing IoT-enabled applications.

The new Design Centre includes an introduction to the IoT by Alexandra Deschamps-Sonsino of Designswarm, ranked second by Onanalytica in the 2014 top 100 list of the IoT thought leaders. Further featured articles in the Design Centre focus on a detailed break-down of the IoT and a look at how it all started, where it’s heading and why we need it, exploring how “Things” connect from hardware to applications, network infrastructure, and security of data.

“By 2020, it has been predicted that there could be as many as 26 billion devices connected to the Internet, each with its own unique ID,” said Pete Wood, DesignSpark community manager at RS Components. “Together these connected devices create the Internet of Things (IoT), allowing us to control and monitor remote devices via the Internet. As a community that has been at the forefront of providing updated information on the latest industry trends, the IoT Design Centre at DesignSpark aims to set the wheels in motion for discussions around best practice and recommendations for products suitable for use in IoT applications.”

About RS Components
RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the global distributor for engineers. With operations in 32 countries, we offer around 500,000 products through the internet, catalogues and at trade counters to over one million customers, shipping more than 44,000 parcels a day. Our products, sourced from 2,500 leading suppliers, include semiconductors, interconnect, passives and electromechanical, automation and control, electrical, test and measurement, tools and consumables.

Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2014 had revenues of GBP1.27bn.

For more information, please visit the website at

RS Components
Tan Soo Chun
Public Relations Manager – Asia Pacific
Telephone: +65-6391-5745

Edelman Public Relations (Singapore)
Yvette Yeo
Telephone: +65-6347-2355

Further information is available via these links:

@RSElectronics; @alliedelec; @designsparkRS

RS Components on Linkedin

RS Components on Weibo

Relevant Links:

Electrocomponents plc

RS Components


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Source: RS Components Singapore

Related stocks: LSE:ECM OTC-PINK:EENEY

Written by asiafreshnews

October 15, 2014 at 12:29 pm

Microchip introduces world’s first development platform with 2D multi-touch and 3D gestures

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-PC peripheral and gesture development platform for applications and drivers

BANGKOK /PRNewswire/ — Microchip Technology Inc. (NASDAQ: MCHP), a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, has announced the expansion of its Human Interface Input Sensing Solutions portfolio with the introduction of the 3DTouchPad, a PC peripheral and world’s first development platform for 2D multi-touch and 3D gestures.

Microchip 3D TouchPad
Microchip 3D TouchPad

Watch a short video:

The 3DTouchPad reinvents input sensing by adding free space gesture recognition to projected-capacitive multi-touch as a compelling development platform and reference design. The 3DTouchPad is the first development platform that combines 2D multi-touch and 3D air gesture input focused on the PC/peripheral market. The 3DTouchPad provides robust and innovative 3D gesture recognition utilising Microchip’s GestIC® technology that offers a detection range of up to 10 cm for 3D gestures, along with Microchip’s highly responsive projected-capacitive 2D multi-touch solution supporting up to 10 touch points and multi-finger surface gestures. The 2D multi-touch is enhanced by Microchip’s new capacitive touch-screen line driver, MTCH652, which was also announced on 8 October.

The new 3DTouchPad includes driverless, out-of-the-box features for Windows® 7/8.X and OS X®, 3D air gestures, advanced multi-touch performance including surface gestures, and a free downloadable GUI and SDK/API package tailored for developers. The possibilities for this technology also expand beyond the PC market and computer touch pads to include hands-free sanitary products, home automation, remote controls, game controllers, wearable devices and automotive applications.

“Microchip’s 3DTouchPad provides an industry-first blend of 2D multi-touch and 3D air gesture recognition to promote innovative and intuitive designs in input sensing applications,” said Fanie Duvenhage, director of Microchip’s Human-Machine Interface Division. “This production ready development kit with free GUI and SDK provides Microchip customers with all the tools necessary to create innovative 2D and 3D input devices to enable advanced human-interface designs.”


The 3DTouchPad (part # DM160225) is available to order today with free downloadable software under the Documentation & Software section at

For additional information, contact any Microchip sales representative or authorised worldwide distributor, or visit Microchip’s website at To purchase products mentioned in this press release, go to microchipDIRECT or contact one of Microchip’s authorised distribution partners.


High-res image available through Flickr or editorial contact (feel free to publish):

Follow Microchip

About Microchip Technology

Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller, mixed-signal analog and Flash-IP solutions, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at

Note: The Microchip name and logo, GestIC, and mTouch are registered trademarks of Microchip Technology Incorporated in the U.S.A. and other countries. All other trademarks mentioned herein are the property of their respective companies.

For more information, please contact:

Daphne Yuen

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Source: Microchip Technology Inc.

Related stocks: NASDAQ-NMS:MCHP

Written by asiafreshnews

October 15, 2014 at 12:22 pm

Posted in Uncategorized

Capdase Turns a New Page in Electronics Accessories Industry

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HONG KONG /PRNewswire/ — Capdase, a pioneer and trendsetter in the electronics accessory industry, is unveiling its latest products for BlackBerry Passport, iPhone 6 and iPhone 6 Plus, which are bound to redefine the gadget experience and enhance users’ lives. A far cry from the low-quality, mass-produced bargains seen in the market, Capdase sets itself apart with its stringent quality control and a seamless production line that ultimately translates into customer satisfaction.

Capdase's exqCapdase’s exquisite Upper Classic and Sider Classic series has a modern and sleek look and is designed to precisely fit the BlackBerry Passport.
Capdase’s exqCapdase’s exquisite Upper Classic and Sider Classic series has a modern and sleek look and is designed to precisely fit the BlackBerry Passport.
Capdase’s ultra-slim Mystery case comes in a transparent back cover adorned with an enchanting embossed pattern to showcase the elegance of every woman.
Capdase’s ultra-slim Mystery case comes in a transparent back cover adorned with an enchanting embossed pattern to showcase the elegance of every woman.

New Product Line-Up for BlackBerry Passport, iPhone 6 & iPhone 6 Plus

As an official partner of the BFB (Built for BlackBerry) Program, Capdase has especially launched The Sider Classic and Upper Classic Series that are made to seamlessly connect users to their BlackBerry Passport without compromising functionality over style.

Created with fashion-forward and highly customizable functionalities, the highly-anticipated iPhone 6 and iPhone 6 Plus Collections feature the all-new product lines Mystery, Chic, Meteor, Sider Slim, Sider Eternity and Xpose Plus, offering gadget enthusiasts a revolutionary sensory and visual experience with a strong touch of femininity and luxury.

The Mystery Series perfectly portrays elegance and grace in a new light. An enchanting embossed back cover, along with a copper or pearl white pouch, adds charm and uniqueness to your iPhones.

All Geared Up for International Expansion

With over ten years of history in the industry, Capdase is ramping up efforts to strengthen its global presence. With its first flagship store in Indonesia in sight, Capdase sets the bar high by officially entering the retail market and providing customers with an unparalleled hands-on experience that allows us to listen and respond to customer needs.

Capdase has also recruited two industry veterans Bruce Annis and Charles Wong as our VP of Sales and Marketing in Europe and the Middle East, and Director of Sales and Marketing in North America in a bid to forge closer ties with global retailers and wholesalers and further reinforce the brand’s presence in the competitive landscape of electronics accessories.

About Capdase

Founded in 2003, Capdase came about with the original concept of creating a “Case” for the “PDA”, which were combined to form its name “CaPDAse”. Now with a presence in 57 countries, Capdase is known for delivering a wide range of innovative solutions and its partnerships with the world’s leading smartphone companies.

Media inquiries

Josephine Chan

Ivy Wong

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Source: Capdase

Written by asiafreshnews

October 15, 2014 at 12:20 pm

Posted in Uncategorized

MediaMath Announces Stuart Bartram as Australia and New Zealand (ANZ) Country Manager

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SYDNEY /PRNewswire/ — MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, today announced the appointment of Stuart Bartram as Australia and New Zealand(ANZ) Country Manager who will be responsible for growing MediaMath’s presence across the regions and building deeper relationships with current and new customers.  Bartram will report directly to MediaMath’s Global Chief Revenue Officer, Erich Wasserman.

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Bartram comes to this newly created Sydney-based role from an online advertising technology business, Rubicon Project, where he worked as Managing Director APAC. Prior to Rubicon Project, he spent the last decade in leadership roles at technology companies, including Salesforce, LinkedIn, Google and DoubleClick.

Wasserman commented, “We are delighted to welcome Stuart to the team. He is an early pioneer in programmatic – having launched DoubleClick’s AdExchange for Google in 2008 – and his far-reaching industry expertise and wealth of knowledge will be invaluable to our clients in Australia, New Zealand, and beyond.”

“This is a very exciting time to join MediaMath,” said Bartram. “MediaMath has established itself as a leader in programmatic marketing and I’m delighted to join its growing global team as more and more marketers leverage their technology to achieve their business objectives. I look forward to accelerating our growth in the region.”

The news follows the recent announcement of the opening of a Sydney office.

About MediaMath

Based in New York with 12 locations across 5 continents, MediaMath develops digital marketing technology and offers deep industry expertise that enables marketers to connect with consumers individually and at scale, across the entirety of the world’s digital media.

MediaMath’s TerminalOne Marketing Operating System™ allows marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programmes, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables them to drive transformative business results across the entire digital ecosystem.

To learn more, visit,

Media Contact

For more information, please contact:
Hazel Johnstone, GingerMay PR
Tel: +44 (0)203 642 1124

Source: MediaMath

Written by asiafreshnews

October 15, 2014 at 11:12 am

Posted in Uncategorized

Matilda The Musical’s Sydney Ticket Sales Announced Today

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-Tim Minchin and NSW Government launch Australian Premiere season in Sydney
-Travel packages announced

SYDNEY, Oct. 14, 2014 /PRNewswire/ — Tickets for the Sydney-Australian premiere season to one of the most sought after musicals currently in production — Matilda The Musical — will go on sale tomorrow, with travel packages set to whisk visitors into the world of an extraordinary little girl who dares to take a stand and change her own destiny.

Matilda's Composer and Lyricist, Tim Minchin, performing at the launch of the Australian Premiere season of Matilda The Musical in Sydney. Credit: James Morgan_Matilda The Musical_Destination NSW
Matilda’s Composer and Lyricist, Tim Minchin, performing at the launch of the Australian Premiere season of Matilda The Musical in Sydney. Credit: James Morgan_Matilda The Musical_Destination NSW
Destination NSW CEO, Sandra Chipchase, with Deputy Premier Andrew Stoner, with composer and lyricist, Tim Minchin, at the launch of the Australian Premiere season of Matilda The Musical in Sydney. Credit: James Morgan_Matilda The Musical_Destination NSW
Destination NSW CEO, Sandra Chipchase, with Deputy Premier Andrew Stoner, with composer and lyricist, Tim Minchin, at the launch of the Australian Premiere season of Matilda The Musical in Sydney. Credit: James Morgan_Matilda The Musical_Destination NSW

At an event in Sydney, NSW Deputy Premier and Minister for Tourism and Major Events, Andrew Stoner, Destination NSW’s CEO, Sandra Chipchase and representatives from The Royal Shakespeare Company were joined by special guest and Matilda’s Composer and Lyricist, Tim Minchin, who treated guests to two numbers from the performance.

NSW Deputy Premier and Minister for Tourism and Major Events, Andrew Stoner, said: “Roald Dahl’s Matilda has inspired and encouraged people of all ages for many years, and it is fantastic to be able to bring the world renowned musical production of this classic novel to our harbour city.

“This Australian premiere season of Matilda The Musical will give visitors yet another reason to experience,Sydney, Australia’s global city, and I encourage everyone to make sure they book tickets well in advance so they don’t miss out on the opportunity to see this fantastic production at Sydney’s Lyric Theatre,” Mr Stoner said.

The winner of over 50 international awards, Matilda The Musical is based on the beloved novel by best-selling author Roald Dahl (Charlie and the Chocolate Factory, Fantastic Mr. Fox).

Featuring music and lyrics by Australian comedian, musician and composer Tim Minchin, Matilda The Musical has proven an enormous success in London’s West End and on Broadway, where productions play to packed houses and capture the imagination of young and old alike.

The Australian premiere playing at Sydney Lyric Theatre from 28 July 2015.

Tim Minchin said, “I am incredibly excited that Matilda is opening in Sydney. Ten years ago this month, I was writing songs for the 2004 Christmas show at the Old Fitz in Woolloomooloo. The first time I straightened my hair and put on thick eye make-up was downstairs at the Seymour Centre. I even wrote songs for the musical that opened the Joan Sutherland centre in Penrith, (the opening song of which I extensively stole from when I wrote the opening number for Matilda).

“Last year I fulfilled a dream of acting in a Stoppard at the Sydney Theatre Company. Long before anyone took much notice of my silly tunes, Sydney offered me some of the most edifying and hilarious experiences of my career. The thought that in less than a year, the Lyric’s curtain will be opening on our darling Matilda feels just perfect.”

With interest expected to be strong, great value theatre travel packages have been announced from are available through

Midweek escape from $172pp*

  • Two A reserve tickets to a matinee performance
  • One night’s accommodation at the Metro Hotel Sydney Central in a Deluxe Double Room

Luxe weekend from $258pp^

  • Two Premium tickets to an evening performance
  • One night’s accommodation at the Diamant Boutique Hotel Sydney – by 8Hotels in a Deluxe Room with breakfast
  • Includes free anytime fitness pass

Tickets to the Australian premiere season of Matilda The Musical in Sydney are available through Ticketmaster.

Visit for more information.

* Travel Package Conditions: Subject to availability.

* Based on twin share. Includes A Reserve matinee ticket to Matilda The Musical and overnight accommodation at Metro Hotel on Pitt. From price is based on rates for Wednesday 26th August, 2015. Correct as of 07.10.14.

^ Based on twin share. Includes Premium Reserve evening ticket to Matilda The Musical and overnight accommodation at Diamant Boutique Hotel Sydney – by 8Hotels. From price is based on rates for Friday 21st August, 2015. Correct as of 07.10.14.

About Destination NSW:

Destination NSW is the lead Government agency for the New South Wales (NSW) tourism and major events sectors. Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; to achieve the NSW Government’s goal of doubling overnight visitor expenditure within the State by the year 2020.

From food and wine festivals to surf competitions, world class sporting events to celebrations of arts and culture,New South Wales has an Annual Calendar of Events that celebrates the diverse facets of Australian contemporary life. Sydney is unrivalled in Australia in its capacity to stage exclusive events that have the whole world tuning in. Destination NSW has been at the forefront in creating and winning world-class events that put Sydney on the global front page.

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Source: Destination New South Wales

Written by asiafreshnews

October 15, 2014 at 10:35 am

Posted in Entertainment

Singapore Focuses on Pushing the Data Center Excellence Envelope in 2015

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-Sustainability, better use of space and reduced operating costs are top investment priorities in Singapore according to the Data Center Asia Pacific Census 2014

SINGAPORE, Oct. 14, 2014 /PRNewswire/ — DCD Intelligence (DCDi), the business intelligence division of DatacenterDynamics (DCD), has revealed that the key investment drivers for Singapore data centers have changed significantly in the 2014-2015 timeframe compared to the same period a year before.

The news was released at the launch of Singapore Datacenter Week 2014, which runs from 13 to 17 October 2014. The week celebrates one of the world’s most vibrant data center hubs, and includes industry awards, networking evenings, data center-specific training, data center tours and the annual DCD Converged conference and expo.

According to DCDi, the Singapore market wants much more out of data center performance this year compared to last year, with more respondents in the Data Center Asia Pacific Census 2014* focusing on a greater range of key performance areas in 2014 than they did in 2013. A dozen of the performance areas saw jumps of more than ten percentage points, as the table below shows. In particular, Singapore respondents have made sustainability, more effective use of space and reduced operating costs their top three priorities.

These priorities are in agreement with DCDi estimates for key data center metrics in Singapore for 2015. DCDi said that total data center space would grow 2.74% to 740,000 sq meters between 2014 and 2015, down from a 6.57% increase in space for the same period a year ago. Despite the slowdown in space requirements, DCDi analysts say that there will be 10% more racks in 2015. This contrasts with an 8.11% increase in racks from 2013 to 2014, suggesting that data centers may be more densely packed per sq meter in future. Growth in power requirements have also slowed to 1.15 million kW in the 2014-2015 period against 1.1 million kW in 2013-2014, and 930,000 kW in 2012-2013, a testament to more power-efficient servers being installed in Singapore data centers today.

Singapore data center staff are more concerned about key data center parameters around sustainability, cost and efficiency than the global average. Energy costs are a major concern, with 86% of data centers being monitored continuously on their energy consumption (global average of 68%), and 76% on energy efficiency (global average of 46%). More than half (57%) are also monitored continuously for server utilization, a measure of efficiency, against a global continuous monitoring figure of 45%.

Monitoring, like PUE (power usage effectiveness) ratings, are key indicators of data center sustainability and energy efficiency. Singapore’s average PUE is in fact better than the global average, DCDi added.

“This is a market where data centers account for 1% of the total land area and 7% of electricity consumption. It needs to make every square metre and kW count. Therefore the game is changing from asset growth to adding value and the deployment of new technologies and architectures gives Singapore operators a chance to stay ahead. But with these technologies the window of opportunity is short and this creates the flux of new drivers on the charts,” said Dedric Lam, CEO, Asia Pacific, DatacenterDynamics.

DCDi has also found that Singapore is ahead of the world averages for outsourcing, cloud and colocation in 2014. According to the Data Center Asia Pacific Census 2014, fewer than half (48%) of physical racks are now stored in-house in Singapore, compared to 57% of racks in the Asia Pacific region (APAC), and 60% globally. One in five (22%) physical racks in Singapore data centers are virtualized or in private clouds on-premise, compared to 16% in APAC and 15% world-wide. Almost the same number of racks (18%) in the city-state are collocated (located in third party facilities), against 16% regionally and 15% globally. Another 12% of Singapore-based racks are virtualized or in the cloud in external locations, slightly higher than 11% in the region and 10% globally. When both public and private cloud rack installations are combined, one third (34%) of physical racks in Singapore are either virtualized or dedicated to cloud applications, whereas the regional figure is 27%, and the global figure is 25%.

Mr Jason Lim, Group Director for Technology Business, International Enterprise (IE) Singapore said, “Increased usage of new platforms and applications such as mobile applications, social media and cloud computing will drive the demand for data centres. Singapore has accumulated vast track record and expertise in the IT sector and in the implementation of data centres to serve this new demand. Our companies are well-equipped to provide related services – from development to managed services and critical infrastructure – to this industry. IE Singapore will work with these companies to actively pursue such opportunities on the global front.”

“Companies are increasingly using colocation or outsourcing because they want to focus on their core business (which may not be IT). As IT becomes a more important part of their commercial future, the risks associated with getting it wrong become greater and many recognize that they will be better off leaving data center management to the experts. With the cloud, it is possible just to access and pay for what you use on a flexible and scalable basis and to limit your consumption of finite resources by doing that,” said Dedric Lam, CEO, Asia Pacific, DatacenterDynamics.

Table 1: Interest in key investment drivers for data centers in Singapore 2013/2014 

Key Investment Driver

% of respondents

% of respondents



To be ‘greener’ & more sustainable




To improve space use




To reduce operating costs




To improve network performance




To meet legislation or accreditation




To support the requirements of big data




Increase power to facility




To increase redundancy




To enable virtualization/cloud computing




To improve security




To access SD utilities and




“AAS” models

Changing corporate & client requirements




Source: DCD Intelligence

Singapore has one of the highest levels of concern about energy costs while capacity does not appear to be rising that sharply. The Singapore market has very high expectations about the performance and excellence of its data centers. With a myriad of new issues like big data, legislation and sustainability coming to the fore, data center managers have a busy year ahead,” said Dedric Lam, CEO, Asia Pacific, DatacenterDynamics.

About Singapore Data Center Week

Singapore Data Center Week 2014 held from 13 to 17 October 2014, celebrates one of the world’s most vibrant data center hubs. The event includes industry awards, networking evenings, data center-specific training, data center tours and the annual DCD Converged conference and expo. For more information about the activities please visit

About DatacenterDynamics

DatacenterDynamics is a full service B2B information provider at the core of which is a unique series of events tailored specifically to deliver enhanced knowledge and networking opportunities to professionals that design, build and operate data centers. With 49 established annual conferences in key business cities across the world, DatacenterDynamics is acknowledged as the definitive event where the leading experts in the field share their insights with the top level data center operators in each market.

About DCD Intelligence

DCD Intelligence (DCDi), the business intelligence division of DatacenterDynamics (DCD), specializes in providing research and analysis on the global data center industry. DCDi’s research extends to both the facilities and technologies of data centers and includes the full range of deployment, outsourcing and investment strategies being pursued by data center operators from different enterprise sectors (e.g. telecoms & media, industry, finance, government etc.).

DCDi’s research also covers the extensive range of products and services that are offered to data center operators by major vendors.

DCDi’s business intelligence products include research reports, whitepapers, data tools and bespoke projects. Its team of respected analysts base their work on stringent and established research techniques. In conducting their research, DCDi’s analysts also benefit from the global reach offered by parent company DCD, as well as DCD’s extensive network of industry professionals.

For media enquiries, please contact:

Sadaf Salim
Cohn & Wolfe for DataCenterDynamics
+65 9786 0817

Cheryl Tan
Cohn & Wolfe for DataCenterDynamics
+65 9373 7821

Source: DatacenterDynamics

Written by asiafreshnews

October 15, 2014 at 10:01 am