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Distinct Winners to the 2nd Hong Kong Public Relations Awards 2014 Announced

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HONG KONG, Sept. 29, 2014 /PRNewswire/ — To showcase the best practices and appraise the professional standards of public relations in Hong Kong, Hong Kong Public Relations Professionals’ Association (PRPA) announced yesterday the results of The 2nd Hong Kong Public Relations Awards 2014.

Received overwhelming responses and tremendous support from the industry, the 2nd HK Public Relations Awards 2014 honoured 21 awards winners at the Award Presentation Ceremony, Hong Kong Tourism Board won The “Grand Award of Excellence”.

Granted on PR Campaign and Individual Award basis, the HK PR Awards 2014 recognises excellent PR campaigns and PR professionals of outstanding performances. Dr John Chan, Chairperson of the Organising Committee of the HK PR Awards 2014 said, “The Awards winners have set good role models for professionalism and best practices in public relations. I sincerely hope that the Awards will continue to be a significant event for the Association and the industry and provide a valuable platform for best practice sharing.”

Speaking at the Award Ceremony, Mr Matthew Leung , Acting Director of Government Information Services said, “The new media are changing the PR world. The fact that they are expanding their role in local politics means that we have to make more visible and innovative efforts to articulate government messages in the digital domains.”

The winners were selected in a conscientious process. Formed by 14 veteran professionals from business, academic, media and public relations sectors, the Judging Panel selected the winning entries with careful scoring process. “We received over 60 entries. The entrants came from a diversity of companies and organisations from different sectors and industries,” said Professor Paul Lee, the Chief Judge of the Panel. “The entry cases covered a wide scope of public relations and all the campaigns were well-planned and executed, demonstrating a high standard of professionalism. It was indeed difficult for the judges to choose the winners.”

Firstly launched in 2010, the HK PR Awards is organised by the Hong Kong Public Relations Professionals’ Association (PRPA), with an aim to give due recognition to organisations, teams and individual public relations practitioners who have planned and executed excellent and highly effective public relations campaigns that have contributed to the success of the organisations that they serve. The Awards this year received extraordinary support from more than 20 organisations and individuals for their sponsorships, 8 supporting organisations and 2 media partners.

Gold and Silver Awards for six PR Campaign awards categories, namely Reputation Management, Corporate Social Responsibility, Stakeholder Communications, Integrated Marketing Communications, New Media Communications and Event Management, were presented. A Grand Award of Excellence was presented to the overall winner among the Gold Awards, and a Most Creative Campaign Award was also presented to the entry that demonstrated the highest creativity in its communication strategies, tactics and execution. Moreover, two individual awards — Distinguished Professional of the Year and Young Professional of the Year — were presented to outstanding practitioners. The results of the awards are as follows:

Results of the Hong Kong Public Relations Awards 2014

Categories
Winners
Winning Campaign

Reputation Management

Gold
The Hongkong Electric Co. Ltd
From Sorrow to Support-

Handling the Lamma Tragedy

Silver
Construction Industry Council
It Works Because I Work

Hong Kong Disneyland Resort
Mystic Makeover. How Hong Kong Disneyland Won Back Stakeholders’ Trust

Corporate Social Responsibility

Gold
New World Development Company Limited
New World Springboard

Silver
DBS Bank (Hong Kong) Limited
DBS Social Enterprise Campaign

NWS Holdings Limited
Young Ambassadors for Geoconservation Training Programme

Stakeholder Communications

Gold
The Kowloon Motor Bus Co. (1933) Ltd.
九巴伴你同行80年

Silver
BlueCurrent Group
I am Janssen. I am Integrity.

Vitasoy International Holdings Limited
Case Study on Stakeholder Communications – Group CEO Succession and Transition

Integrated Marketing Communications

Gold

Hong Kong Tourism Board
Hold My Hand in Hong Kong

Silver
DBS Bank (Hong Kong) Limited
DBS Hong Kong Branding Campaign

Ketchum Hong Kong
Project Live Your Life, American Eagle Outfitters

New Media Communications

Gold

Hong Kong Disneyland Resort

Breakthrough the Halloween

Celebration of Hong Kong Disneyland

Event Management

Gold
The Kowloon Motor Bus Co. (1933) Ltd.
九巴80週年慶祝活動系列

Silver
Ogilvy Public Relations Worldwide Ltd
Night Explorer

Ogilvy Public Relations Worldwide Ltd
360 Jump Rope Spectacular

Grand Award of Excellence
Hong Kong Tourism Board: Hold My Hand in Hong Kong

Most Creative Campaign Award
Hong Kong Disneyland Resort: Mystic Makeover, How Hong Kong Disneyland Won Back Stakeholders’ Trust
Hong Kong Tourism Board: Hold My Hand in Hong Kong

Distinguished Professional of the Year
Ms. Clara SHEK, Ogilvy Public Relations Worldwide Ltd.

Young Professional of the Year
Mr. Ray LAM, Ogilvy Public Relations Worldwide Ltd.

Judging Panel

Prof Paul LEE (Chief Judge)
– Dean, Faculty of Social Science, The Chinese University of Hong Kong

– Professor, School of Journalism and Communication, The Chinese University of Hong Kong

Mr Philip CHEN
– Managing Director, Hang Lung Properties Limited

Mr Walter CHEUNG
– Head of Communications and Corporate Sustainability, Hang Seng Bank

Prof Yi-Hui Christine HUANG,
PhD
– Professor, School of Journalism and Communication, The Chinese University of Hong Kong

Mr Peter KWAN
– Senior Teaching Fellow, Department of Media and Communication, City University of Hong Kong

– Treasurer, Executive Committee, Journalism Education Foundation

Mrs Grace LAM
– Vice President,Public & Government Affairs – Hong Kong & Southern China, ExxonMobil Hong Kong Limited

Ms Vivian LAU
– Chief Executive Officer, Junior Achievement Hong Kong

Mr Chris LIU
– Director of Corporate Communications, Sun Hung Kai Properties Limited

Mr B C LO
– Former Vice President – Public Affairs, Hong Kong Disneyland

Ms Winnie NG
– Founder and Deputy Chairman , RoadShow Holdings Limited

Ms. Clara SHEK
– Managing Director, Ogilvy Public Relations

Mr. Anthony WU
– National Standing Committee member, CPPCC

Mr. Chris YEUNG
– Vice Chairman, Hong Kong News Executives’ Association

Mr George YUEN,
FHKIoD
– Independent Non-executive Director, Industrial and Commercial Bank of China (Asia) Limited

Organising Committee for The 2nd Hong Kong Public Relations Awards (2014)

Chairperson
Dr John CHAN, GBS, JP

Vice Chairpersons
Mrs Grace LAM
Professor Paul S N LEE
Ms Maria CHEUNG

Secretary-General
Dr Linda TSUI

Deputy Secretary-General
Ms Eppie TAM

Treasurer
Ms Pamela LEUNG

Award Management Sub-committee
Ms Cecilia KO (Chief Convenor)
Ms Angela LAI (Convenor)

Sponsorship Sub-committee
Ms Germaine LUI (Chief Convenor)
Ms Elaine CHAN (Convenor)

Publicity and Promotion Sub-committee
Ms Ruby WAN (Chief Convenor)
Ms Trish YAN (Convenor)

Award Presentation Ceremony and
Gala Dinner Sub-committee
Ms Stella LUNG (Chief Convenor)
Ms Annie WAN (Convenor)

Secretariat
Hong Kong Productivity Council

Work Group members:
Mr Calvin CHAN, Ms Angel CHUNG, Mr Patrick HA, Ms Queenie MAK, Ms Elin WONG

About PRPA

Established on May 1, 1995, the Hong Kong Public Relations Professionals’ Association Limited (“PRPA”) is an independent body comprising public relations practitioners in Hong Kong. Its founding members include public relations professionals from the commercial and public sectors in Hong Kong, either working in-house or in consultancies. Since its inception, the Association has been actively promoting public relations as a profession and providing regular meetings and forums to exchange views and share experience. It is the belief of PRPA that public relations will play an increasingly significant role in an organization as well as the development of Hong Kong’s economy.

To see the full version of this release: http://photos.prnasia.com/prnk/20140929/8521405619-a

Written by asiafreshnews

September 30, 2014 at 3:15 pm

Posted in Uncategorized

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