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PubMatic Defines Customer Success

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— Appoints Rachel Bergman First Vice President of Customer Success

REDWOOD CITY, California /PRNewswire/ — PubMatic, the programmatic advertising platform company for leading publishers, today announced the creation of a new, executive-level role dedicated to supporting the success of its customers and partners, and published customer retention and product adoption figures that illustrate the strength of the business. This announcement highlights the company’s ongoing commitment to Customer Success at every stage of the programmatic lifecycle.

As a technology platform focused on publishers, PubMatic recognizes that amid the increasing complexity of the digital media and advertising landscape, customers need a partner that can help them evolve and deepen their programmatic strategy as they optimize across channels and screens.

“The evolution of digital advertising requires publishers to deal with increasing levels of complexity,” commentedKirk McDonald, President at PubMatic. “As a result, we are focused not only on providing the technology needed to help publishers and media owners maximize revenue from programmatic channels, but also on delivering superior service that leads to deep, long-term relationships with our customers.”

This commitment to customer success is underscored by the appointment of Rachel Bergman to the newly created role of Vice President, Customer Success. In this position, Rachel will be responsible for leading Account Management, Platform Solutions and Client Operations across PubMatic’s global organization, defining every interaction throughout the customer lifecycle. Rachel brings more than ten years of experience driving customer engagement and success for software companies including Persado, Experian and CheetahMail.

“We’re very pleased to have Rachel on board as VP of Customer Success,” commented Rob Jonas, Global Chief Revenue Officer at PubMatic. “Rachel has deep expertise in building and scaling organizations with a focus on Customer Success and will bring additional perspective and leadership to our long-term vision as this area of our business continues to grow.”

PubMatic’s dedication to high-level support and service is also evident in the company’s customer retention and product adoption rates, notably:

  • The average customer retention time for publishers using the PubMatic platform has increased from 23 months at the end of 2013 to 27 months in mid 2014;
  • The company retained approximately 97% of the revenues generated from publishers each quarter in 2013, not including the additional revenues from organic growth and upsells for these publishers;
  • The number of publishers using PubMatic’s platform increased by 35% in 2013 alone;
  • The number of publishers using more than one of PubMatic’s products increased from 21% in 2012 to 36% in 2013;

Since 2006, PubMatic’s publisher-focused technology platform has expanded into a multi-screen solution that includes Real-Time Bidding (RTB) and Private Marketplace (PMP) for desktop, mobile (web and app), and video, as well as Automated Guaranteed and an end-to-end mobile solution complete with ad serving capabilities. The company’s status as a long-term innovator in the programmatic advertising market is driven by the desire to provide publishers and media owners with the tools and intelligence they need to drive a holistic revenue strategy across every ad, every screen and every channel.

About PubMatic
PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.

Paige F. MacGregor
Corporate Communications Manager, U.S.
T: +1-774-254-5063

Mital Goel
Corporate Communications Manager, EMEA & APAC
T: +447947461250


Source: PubMatic

Written by asiafreshnews

September 19, 2014 at 2:57 pm

Posted in Uncategorized

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