Asia Fresh News

Asia Fresh Stories

DHL Delivers to Chinese Football Fans with CSL Partnership

leave a comment »

— Logistics giant to partner as an official sponsor
— Sponsorship agreement with the Chinese Football Association Super League to last from 2014 through 2017
— Sponsorship demonstrates DHL’s long-term commitment to the China market and support for Chinese football

SINGAPORE, July 29, 2014 /PRNewswire/ — DHL and the Chinese Football Association Super League (CSL) jointly announced that DHL has become an official partner of CSL at a signing ceremony held yesterday in the capital. The world’s leading express and logistics company and the nation’s premiere football association agreed on a major sponsorship package which will run from 2014 through 2017. The sponsorship underscores DHL’s long-term commitment to the China market, its support for the development of Chinese football, and its recognition of CSL as the top level of Chinese association football.

DHL becomes official partner of the Chinese Football Association Super League.
DHL becomes official partner of the Chinese Football Association Super League.

 

DHL Express CEO Mr. Ken Allen and Chinese Football Association Super League General Manager Liu Weidong exchange gifts  at the signing ceremony.
DHL Express CEO Mr. Ken Allen and Chinese Football Association Super League General Manager Liu Weidong exchange gifts at the signing ceremony.

 

The partnership will see DHL building on the excitement of football in China and engaging in new marketing activities to interact with Chinese customers and employees. As part of the agreement, DHL’s branding will appear on the football pitches and in the stadiums where CSL matches take place.

At the signing ceremony, Mr. Ken Allen, CEO of DHL Express, commented on the significance of the partnership, “Globally, DHL has a long history of partnering some of the world’s most prestigious events such as Formula 1™ and Rugby World Cup 2015, and the world’s biggest football club Manchester United. This latest partnership celebrates the shared values we have with CSL and the sport of football, including speed, passion and teamwork  the same ones we strive to deliver for our customers. We are confident that this will be a fruitful partnership where we can deliver the passion and excitement of Chinese football, and foster even stronger brand connections with our Chinese consumers.”

Vice President of the Chinese Football Association Yu Hongchen commented, “We are pursuing the same brand spirit with DHL, which is speed, passion and teamwork. The partnership with a globally respected company like DHL will definitely help CSL to sustain its healthy growth momentum.”

Mr. Jerry Hsu, CEO of DHL Express Asia Pacific, said: “Sports ignites passion. As the nation’s premier league, the Chinese Football Association Super League has been steadily developing in recent years  its viewership around the country has reached a record high. Thirty-four years ago, DHL was the first international express company to operate in China and we have grown in tandem with the country’s remarkable development. This sponsorship marks our continued commitment to the market, our partners and customers we hope to delight each day with our service.”

Chinese Football Association Super League is the most well-received and influential domestic athletic series. In recent years, CSL has attracted significant attention and support from both within and out of China. Partners of CSL benefit from advertising platforms which raise corporate awareness and expand brand influence. CSL is strengthening its partner strategy with the strong addition of DHL, leveraging the passion and support for football in China, and taking its game to the next level.

 End

Photo – http://photos.prnasia.com/prnh/20140729/8521404235-a
Photo – http://photos.prnasia.com/prnh/20140729/8521404235-b
Logo – http://www.prnasia.com/sa/2010/09/02/20100902467742-l.jpg

http://www.dhl.com/en/press.html

DHL  The Logistics company for the world

DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 285,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting environmental protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 55 billion euros in 2013.

For more information: www.dpdhl.com

DHL-Sinotrans

DHL-Sinotrans is a 50/50 joint venture established in 1986 between DHL and China National Foreign Trade Transportation (Group) Corporation. Combining DHL’s leadership in global air express industry and Sinotrans’ unrivalled local experiences in China foreign trade transportation market, DHL-Sinotrans has become the most experienced and best established world-class provider of international express services in China. Over the past 26 years, DHL-Sinotrans has developed the largest air express services network in China with over 6,000 professional and dedicated employees, covering 400 cities and 95% of China’s major population and business centres. International express service can be directly offered in 131 cities. Every week, over 500 commercial and dedicated flights deliver our shipments from China and throughout the world.

For further information, please visit DHL China website: www.cn.dhl.com

About Chinese Football Association Super League

Started in 2004, the Chinese Football Association Super League, commonly known as CSL, is the highest tier of professional football in the People’s Republic of China, operating under the auspices of the Chinese Football Association.

 

Source: DHL

Written by asiafreshnews

July 29, 2014 at 11:42 am

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: