Archive for July 29th, 2014
Discover the Power of Visual Stories for Brand Storytellers
HONG KONG, July 28, 2014 /PRNewswire/ — Communications professionals always want to own a piece of right content. However, what kind of content can actually demand attention? At the Best Practices Forum in Kuala Lumpur,Ninan Chacko, global chief executive officer of PR Newswire talked about multimedia trends over the last few years and shared his insights on how to leverage upon the power of multimedia in storytelling. An archived video of the event is availablehere upon registration.
Global Chief Executive Officer of PR Newswire, Ninan Chacko (second from left), in a group photo with the event attendees and staff To view the multimedia page, please go to:http://en.prnasia.com/pr/2014/07/24/140415812.shtml
In the digital world, consumers are able to reach a ton of information before reaching the first point of purchase– “first moment of truth”.
“Consumers are taking advantage of all digital information available online to make themselves the better-educated customers,” saidChacko. He further explained that the goal of an organization, a PR professional or an agency is really to create content that demands attention that is not only visually arresting, but more importantly also helpful and relevant to the buying audiences.
The epitome of this strategy can be summarized as follows:
The Introduction of the Best Practices Forum by Ninan Chacko, Global Chief Executive Officer of PR Newswire
* Right content — create visually arresting contents that are helpful and relevant to the audience. * Right time — provide a consistent push of fresh content at the right moment. * Right place — deliver content to all types of media including traditional media, online media, blogs, social media, etc. Creating the Visual Moment of Truth
In order to stand out from the crowd, including multimedia elements in content can effectively help audiences understand and engage with the message. Chacko discussed the power of multimedia, including the following highlights:
* Multimedia grabs attention. The engagement and number of time that an audience views the content will get increasingly higher when adding different multimedia elements (photos, videos, logos, and others). It turns to a loud and clear call to action. * Multimedia simplifies complex ideas. Visuals help to tell and provide helpful and relevant information to help the audience understand the stories. * Multimedia conveys emotion. Emotional connection that is underpinned by knowing the audience. * Multimedia is more often shared in social media. Effective use of multimedia in visual storytelling results in viral sharing. Telling a Cohesive Brand Story
According to Forrester , 85% of brand marketers are publishing content, but only 36% are doing it effectively. Chacko highlighted some effective ways to best share the content to a broader audience with the following:
* Organize content in an asset management system — a digital cupboard where communications professionals can well utilize and put all the assets (photos, videos, infographs, and others) in one place to share with different aspects in the organization. * Create an editorial calendar — align the publishing of the content and ensure to send out a steady stream of fresh content to reach more audiences. * Communication professionals have to ensure their contents are viewable on different electronic devices in order to provide consistency of message in communicating to the audience. Distribution vs. Owned Media
In general, most companies post content to owned media or their company website, which only reaches to their existing audience. To grow more known audience, Chacko talked about how distribution can increase awareness and discoverability. Salient points include the following:
* Content is sent as broadly based as possible to reach the widest number of audiences. * Distributing through PR Newswire drives several types of outcomes: * Deliver to major media channels * Display on major websites, for instance, Yahoo!, Bloomberg and Thomson Reuters, among others * Boost organic visibility and gain better search result * The role of distribution is to help drive a greater level of amplification and visibility ultimately in a piece of content. * Delivering multimedia assets (photos, infographics, videos and others) not only captures journalists’ attention, but also helps them to quickly understand the message of a story and provide a perspective to write their own articles. One attendee raised a question in the Q&A session Follow us on Facebook:https://www.facebook.com/prnewswireasia , LinkedIn: http://www.linkedin.com/company/pr-newswire-asia or Twitter @PRNAsia for more post events photos, materials and video clips.
Media Contacts:
Fern ChengSenior Marketing Manager, Asia-Pacific, ex-China +852-3971-4977fern.cheng@prnasia.com
Joanna YipMarketing Communications Manager+852-3971-4989joanna.yip@prnasia.com
Video – http://photos.prnasia.com/prnh/20140724/8521404158-d Photo –http://photos.prnasia.com/prnh/20140724/8521404158-a Photo –http://photos.prnasia.com/prnh/20140724/8521404158-b Photo –http://photos.prnasia.com/prnh/20140724/8521404158-c Logo –http://photos.prnasia.com/prnh/20140120/8521400310LOGO
DHL Delivers to Chinese Football Fans with CSL Partnership
 |
SINGAPORE, July 29, 2014 /PRNewswire/ — DHL and the Chinese Football Association Super League (CSL) jointly announced that DHL has become an official partner of CSL at a signing ceremony held yesterday in the capital. The world’s leading express and logistics company and the nation’s premiere football association agreed on a major sponsorship package which will run from 2014 through 2017. The sponsorship underscores DHL’s long-term commitment to the China market, its support for the development of Chinese football, and its recognition of CSL as the top level of Chinese association football.
DHL becomes official partner of the Chinese Football Association Super League.
DHL Express CEO Mr. Ken Allen and Chinese Football Association Super League General Manager Liu Weidong exchange gifts at the signing ceremony.
The partnership will see DHL building on the excitement of football in China and engaging in new marketing activities to interact with Chinese customers and employees. As part of the agreement, DHL’s branding will appear on the football pitches and in the stadiums where CSL matches take place.
At the signing ceremony, Mr. Ken Allen, CEO of DHL Express, commented on the significance of the partnership, “Globally, DHL has a long history of partnering some of the world’s most prestigious events such as Formula 1™ and Rugby World Cup 2015, and the world’s biggest football club Manchester United. This latest partnership celebrates the shared values we have with CSL and the sport of football, including speed, passion and teamwork — the same ones we strive to deliver for our customers. We are confident that this will be a fruitful partnership where we can deliver the passion and excitement of Chinese football, and foster even stronger brand connections with our Chinese consumers.”
Vice President of the Chinese Football Association Yu Hongchen commented, “We are pursuing the same brand spirit with DHL, which is speed, passion and teamwork. The partnership with a globally respected company like DHL will definitely help CSL to sustain its healthy growth momentum.”
Mr. Jerry Hsu, CEO of DHL Express Asia Pacific, said: “Sports ignites passion. As the nation’s premier league, the Chinese Football Association Super League has been steadily developing in recent years — its viewership around the country has reached a record high. Thirty-four years ago, DHL was the first international express company to operate in China and we have grown in tandem with the country’s remarkable development. This sponsorship marks our continued commitment to the market, our partners and customers we hope to delight each day with our service.”
Chinese Football Association Super League is the most well-received and influential domestic athletic series. In recent years, CSL has attracted significant attention and support from both within and out of China. Partners of CSL benefit from advertising platforms which raise corporate awareness and expand brand influence. CSL is strengthening its partner strategy with the strong addition of DHL, leveraging the passion and support for football in China, and taking its game to the next level.
– End –
Photo – http://photos.prnasia.com/prnh/20140729/8521404235-a
Photo – http://photos.prnasia.com/prnh/20140729/8521404235-b
Logo – http://www.prnasia.com/sa/2010/09/02/20100902467742-l.jpg
http://www.dhl.com/en/press.html
DHL — The Logistics company for the world
DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 285,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting environmental protection, disaster management and education.
DHL is part of Deutsche Post DHL. The Group generated revenue of more than 55 billion euros in 2013.
For more information: www.dpdhl.com
DHL-Sinotrans
DHL-Sinotrans is a 50/50 joint venture established in 1986 between DHL and China National Foreign Trade Transportation (Group) Corporation. Combining DHL’s leadership in global air express industry and Sinotrans’ unrivalled local experiences in China foreign trade transportation market, DHL-Sinotrans has become the most experienced and best established world-class provider of international express services in China. Over the past 26 years, DHL-Sinotrans has developed the largest air express services network in China with over 6,000 professional and dedicated employees, covering 400 cities and 95% of China’s major population and business centres. International express service can be directly offered in 131 cities. Every week, over 500 commercial and dedicated flights deliver our shipments from China and throughout the world.
For further information, please visit DHL China website: www.cn.dhl.com
About Chinese Football Association Super League
Started in 2004, the Chinese Football Association Super League, commonly known as CSL, is the highest tier of professional football in the People’s Republic of China, operating under the auspices of the Chinese Football Association.
ResMed Receives Permanent Injunction against APEX in Germany, Continues Enforcement of Patents in Europe
MUNICH /PRNewswire/ — ResMed (NYSE: RMD), an innovator and pioneer in developing products for the treatment of sleep-disordered breathing and other chronic respiratory conditions, has won a permanent injunction in Germany against Taiwanese medical device manufacturer APEX Medical Corp. (APEX), prohibiting sales of infringing headgear used on APEX WiZARD 210 and 220 masks. The judgment was entered by the Regional District Court in Munich, is appealable, and applies throughout Germany.
The permanent injunction continues a preliminary injunction that was entered by the same court on Nov. 12, 2013. The court rejected APEX’s request to stay the injunction and its challenge to the validity of ResMed’s patent. The judgment also requires APEX to forfeit its inventory of infringing products, to report on its sales of the infringing products, and to pay damages to ResMed.
ResMed has also filed separate patent infringement lawsuits in the same court seeking damages and permanent injunctions to stop infringement of other ResMed patents. The trials of those cases will occur in the fall of 2014. The additional accused products are:
- The APEX iCH and XT Fit CPAP devices
- The APEX WiZARD 210 and WiZARD 220 masks
“ResMed has a global business built on its investment in research and developments, resulting in products sold worldwide that excel in performance, quality and comfort,” said David Pendarvis, ResMed global general counsel and chief administrative officer. “We will continue to defend our investment in intellectual property and pursue all legal remedies to prevent infringement in any country where that infringement exists.”
About ResMed:
ResMed changes lives by developing, manufacturing and distributing medical equipment for treating, diagnosing, and managing sleep-disordered breathing, COPD, and other chronic diseases. We develop innovative products and solutions to improve the health and quality of life of those who suffer from these conditions, and we work to raise awareness of the potentially serious health consequences of untreated sleep-disordered breathing. For more information on ResMed, visit www.resmed.com.
|
Contacts: |
For Investors |
|
Gretchen Griswold |
Agnes Lee |
|
Director, Global Corporate Communications |
Senior Director, Investor Relations |
|
O: +1-858-836-6789 |
O: +1-858-836-5971 |
Related stocks: NYSE:RMD OTC-PINK:RSMDF
Videology sees Significant Growth in Cross-Screen Planning in APAC
SINGAPORE /PRNewswire/ — Videology – one of the world’s largest video advertising platforms – today released its 2nd quarter 2014 findings on the video advertising market in the Asia Pacific region, which shows the percentage of video campaigns that ran across multiple screens in Q2 nearly doubled since Q1.
http://photos.prnewswire.com/prnvar/20130108/NY37257LOGO
“The outlets for watching video content are proliferating and consumers are embracing the flexibility of watching programming on the best available screen. Advertisers are following suit in terms of utilizing the best screen available to reach consumers,” said Scott Ferber, Chairman and CEO, Videology. “Last quarter, multi-screen or screen-agnostic campaigns that ran on our platform in APAC almost doubled, showing the confidence that advertisers have in data and technology to achieve optimal results and reach their target audience across devices. The days of planning in siloes are truly shifting.”
According to the analysis, which is based on 549 million impressions delivered via Videology’s platform from April through June 2014, 19% of all campaigns in Q2 were delivered to more than one device – 13% were delivered to PC and mobile, 5% to PC, mobile and connected TV, and 1% to PC and connected TV. Only 10% of campaigns ran across multiple screens in Q1 2014, compared to 19% in Q2.
Additional highlights from the Q2, 2014 APAC Video Market At-A-Glance infographic include:
- The share of “Advanced” ads, which use targeting capabilities such as domain and geographical targeting, increased from 13% in Q1 2014, to 49% this past quarter.
- Nearly all digital video campaigns in Q2 were purchased in a TV-like, reserved fashion, with guaranteed CPMs as opposed to RTB pricing models.
- CPG ads accounted for the most impressions on the platform in Q2 (35%), followed by non-alcoholic beverages (21%), which also saw the most growth on Videology’s platform quarter-on-quarter.
The full Asia Pacific Video Market At-A-Glance and other country-specific versions are available on the Videology website.
About Videology
Videology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.
For more information, contact Michele Skettino at Michele@videologygroup.com or 212-231-7853.
Photo – http://photos.prnewswire.com/prnh/20130108/NY37257LOGO
Syneron Announces CE Mark for PicoWay Dual Wavelength Picosecond Laser for Tattoo Removal and Treatment of Pigmented Lesions
HONG KONG /PRNewswire/ — Syneron Medical Ltd. (NASDAQ: ELOS), a leading global aesthetic device company, announced today that its new PicoWay® device has received CE Mark indication to treat tattoos of all types and colors and pigmented lesions on any skin type. PicoWay is a new and innovative dual wavelength device, with 532nm and 1064nm wavelengths, which utilizes Syneron’s proprietary PicoWay technology to deliver energy to the skin using pulses which are trillionths of a second, known as picosecond pulses. Syneron will begin a staged launch of the PicoWay device in the international market during the third quarter of 2014 and anticipates that it will receive U.S. Food and Drug Administration (FDA) clearance for PicoWay by the end of 2014.
PicoWay’s high peak power and ultra-short pulse duration enable a unique mode of action which creates the strongest photo-mechanical impact to break up the tattoo ink or the pigmentation. This revolutionary PicoWay technology is integrated into a proven, reliable Candela® platform which ensures superior performance and low cost of ownership.
“Our investment in PicoWay’s research and development demonstrate Syneron’s commitment to develop technology that enables physicians to provide best-in-practice treatments for their patients,” stated Amit Meridor, CEO of Syneron. “Since PicoWay has the shortest picosecond pulse duration and the highest peak power of any device on the market, we believe that fewer treatments will be needed and that the percentage clearance will be higher. We are pleased that Dr. Chan will present his positive results with PicoWay at IMCAS Asia, particularly because it will be a significant market for PicoWay due to the special value placed on clear skin in Asia.”
Dr. Henry Chan, specialist in dermatology in Hong Kong, will present the interim results of a multi-center study focused on treating pigmented lesions with PicoWay at the IMCAS Asia Conference slated for August 1-3, 2014in Hong Kong. His presentation is entitled “The Use of Picosecond Lasers on Asians”.
Dr. Chan says “PicoWay’s unique mode of picosecond action enables full flexibility to adjust the wavelength, fluence, spot size and rep rate, providing customizable treatments which ensure outstanding clinical results. The novel PicoWay technology enables our clinic to offer a new and exciting solution to remove pigmented lesions. The treatments have proven to be effective, safe and comfortable with a high satisfaction rate among our patients.”
Contacts:
Zack Kubow, The Ruth Group, zkubow@theruthgroup.com, 646-536-7020
Hugo Goldman, Chief Financial Officer, Syneron, Hugo.Goldman@syneron.com
Syneron Medical Public Relations
pr@syneron.com
Logo – http://photos.prnewswire.com/prnh/20120528/535447
###
About Syneron
Syneron Medical Ltd. is a leading global aesthetic device company with a comprehensive product portfolio and a global distribution footprint. The Company’s technology enables physicians to provide advanced solutions for a broad range of medical-aesthetic applications including body contouring, hair removal, wrinkle reduction, improving the skin’s appearance through the treatment of superficial benign vascular and pigmented lesions, and the treatment of acne, leg veins and cellulite. The Company sells its products under three distinct brands, Syneron, Candela and CoolTouch.
Founded in 2000, the corporate, R&D, and manufacturing headquarters for Syneron Medical Ltd. are located inIsrael. Syneron also has R&D and manufacturing operations in the U.S. The company markets, services and supports its products in 86 countries. It has offices in North America, France, Germany, Italy, Portugal, Spain, UK, Australia, China, Japan, and Hong Kong and distributors worldwide.
For additional information, please visit http://www.syneron-candela.com.
SAFE HARBOR FOR FORWARD-LOOKING STATEMENTS
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements include the expectations, plans and prospects for the Company, including potential clinical successes, treatment results, anticipated regulatory approvals and future product launches, and projected revenues, margins, earnings and market shares. The statements made by the Company are based upon management’s current expectations and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include market conditions, market acceptance of new products, and other factors beyond the Company’s control and the risk factors and other cautionary statements described in the Company’s filings with the SEC, including those described in the Company’s most recent Annual Report on Form 20-F, and the other factors described in the filings that Syneron Medical makes with the SEC. If one or more of these factors materialize, or if any underlying assumptions prove incorrect, Syneron Medical Ltd.’s actual results, performance or achievements may vary materially from any future results, performance or achievements expressed or implied by these forward-looking statements. These forward-looking statements should not be relied upon as representing Syneron Medical Ltd.’s views as of any date after the date of this document. The Company does not intend to update these statements and undertakes no duty to any person to provide any such update under any circumstance.
Additional information can be found at www.syneron-candela.com
Related stocks: NASDAQ-NMS:ELOS
Apps of Taiwan Embrace Overseas Markets and Shine in International Competitions2014-07-28 12:00
TAIPEI, July 28, 2014 /PRNewswire/ — In light of the rapid growth of the global mobile game market, Taiwan Industrial Development Bureau of Ministry of Economic Affairs plays a proactive role in helping young App entrepreneurs. Its assistance is one of the most important supports for them to win international awards. In Casual Connect Asia 2014, teams from Taiwan outstood the other teams and won Best Game in Show: Critic’s Choice and Most Prominent Female Developer.
Team Signal presented its work, Hyper Square, with its highly innovative way of flicking, flinging and twisting squares, outshining those from South Korea, Singapore, India and other countries and winning the hearts of critics. Therefore, its work was awarded Best Game in Show: Critic’s Choice. The founder of Keitai Corporate, Ms. Clair Chen, was awarded Most Prominent Female Developer for her contribution to the global independent game industry. In addition, Cats Block Omino of Achtung got nominated as Best Free-to-Play Game for the originality in its popular characters. The awards and nomination were the recognition of Taiwan App teams’ ability and international competitiveness. By the end of July, Taiwan’s App teams will join Casual Connect USA to strategically explore the market in U.S. and the opportunities of collaboration and distribution. Team Signal’s Hyper Square, Keitai Corporate’s Loco Soccer and EliDEA’s Shooting Fingus surely will be the focus of the attention in the show.
In order to encourage young entrepreneurship, Taiwan Industrial Development Bureau established the App Creative Park in 2012, providing various lessons, like marketing, IP, management to technical development, and professional consulting services. In addition, finding financial resources and encouraging international exchanges are some of the effort to pave young entrepreneurs’ path to success. Until now, 100 teams have been benefited and more than 400 creative talents have been developed. In Digital Taipei, the exhibition from September 10th to 11th, a special area for outstanding App works is to showcase their originality and intended for international distributors to find potential partners in Taiwan so as to create international opportunities for young entrepreneurs.
For more information, please contact Rosa Fu at furosa@iii.org.tw, Thomas Fan at twinsen@iii.org.tw, or Tina Shao at tinashao@iii.org.tw.
This article is an advertisement of Taiwan Industrial Development Bureau of Ministry of Economic Affairs.
Contact: +886-2-6631-6660 (Rosa Fu); +886-2-6631-6664 (Thomas Fan)
Source: Taiwan Industrial Development Bureau of Ministry of Economic Affairs
Asia Fresh News 