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Cross-Screen Marketing Solutions Provider Appier Secures Sequoia Capital Backing

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Infusion by investment giant behind WhatsApp, Google and Apple to facilitate growth of Appier’s Artificial Intelligence initiatives

SINGAPORE, June 18, 2014 /PRNewswire/ — Appier, a leading technology company building next generation cross-screen marketing solutions, has raised USD 6 million Series-A funding from Sequoia Capital. The investment will be used for research and development, capacity building, sales and marketing.

Speaking about this investment, Appier CEO Chih-Han Yu said, “New devices, from mobiles to tablets to wearables, are emerging at an incredible speed. The technology we have built at Appier allows businesses to reach their target audiences across multiple screens with the highest ROI. Sequoia’s investment is not only a vote of confidence to the Appier team and our technology, but also a vote of confidence that world-class startups can arise from this region.”

Appier, which has offices in San Francisco, Singapore and Taipei, was founded in 2012 by a team of passionate computer scientists and experts from related fields led by CEO Chih-Han Yu. Yu holds a doctorate in Computer Science from Harvard for his work on self-adapting Artificial Intelligence. Appier has revolutionised marketing in Asia by offering cross-screen advertising solutions that deliver the right content to the right audience at the right time on the right screen. The company has developed proprietary technology that leverages Artificial Intelligence and Big Data to deliver effective and impactful campaigns for its customers. Leading advertising agencies and global brands such as Heineken, IKEA, Lancôme and many game developers have used Appier to effectively reach their audiences.

Sequoia Capital, which has a solid reputation from its early investments in tech companies such as WhatsApp, Apple, Cisco, Dropbox, Google, LinkedIn, Oracle, Yahoo and YouTube has been looking for promising investments in the region since setting up an office in Singapore in 2012.

“Smartphones and tablets have brought about a paradigm shift in buyer behaviour. With consumers surrounded by multiple screens at any given time, it has become imperative for marketers to reach their audiences at the right time with the right message. In Appier we have a potential game changer that addresses this challenge and, with a talented and multi-dimensional team led by Chih-Han Yu, we are certain that Appier will redefine marketing in the digital age,” added Shailendra Singh, Managing Director, Sequoia Capital.

About Appier:

Founded in 2012, Appier is a technology company offering next generation cross-screen marketing solutions to advertisers across the globe. Headquartered in Taipei, with offices in Singapore and San Francisco, Appier is passionate about making advertisement the preferred content that connects business and users. Leveraging the power of Artificial Intelligence and Big Data, Appier delivers right marketing content to the right audiences at the right time on the right screen, aiming to make digital marketing experience easier and happier for everyone.

With a solid team of experts in data mining, artificial intelligence, and digital marketing from Google, Splunk, Intel, Yahoo, and renowned AI research groups at Harvard and Stanford University, Appier aspires to utilize the power of technology to help our clients achieve their business goals and maximize their ROI in the global markets. For more information, please visit: www.appier.com.

About Sequoia Capital:

Sequoia Capital in India currently manages funds capitalized at close to USD 2 billion and invests across venture, growth, and late stage opportunities. It takes a long-term view on investments and plays the role of an active, value-added partner to entrepreneurs, business families and management teams. Over the past 8 years, Sequoia Capital has invested in more than 75 companies in India including Capillary Technologies, Druva Software, Justdial, Micromax, Mu Sigma, Pine Labs, Prizm Payments, Quick Heal and Zomato. Sequoia Capital operates out of offices in Bangalore, Mumbai, and New Delhi.

Globally, Sequoia Capital has an unparalleled track record of partnering with entrepreneurs to create global market leaders. Sequoia Capital has been an early investor in companies such as Apple, Cisco, Dropbox, Google, LinkedIn, Oracle, Yahoo, YouTube and Zappos. Sequoia Capital maintains dedicated teams in USA, China, India and Israel.

For more information, please visit: www.sequoiacap.com

For Media Enquiries:

Daniel Yap
Right Hook Communications Pte Ltd
t: +65-8189-9587
e: daniel@righthook.com.sg

Stephanie Yang
Marketing Manager, Appier Inc
t: +886-2-8780-2800#72
e: stephanieyang@appier.com

Source: Appier Inc

Written by asiafreshnews

June 19, 2014 at 3:28 pm

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