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Archive for May 8th, 2014

ADS Securities Offers 100% Trading Bonus for All New Clients

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ABU DHABI, UAE, May 8, 2014 /PRNewswire/ — ADS Securities’, the Middle East’s leading independent forex trading services company has introduced a 100 per cent introduction bonus for all new Prime clients. The offer will run through May, 2014, and is available in all markets.

Raif Hawwas, Head of Professional Services at ADS Securities, commented: “We offer our clients a great forex trading service, giving them access to the technology, price and level of service they need. They like the strength of ADS Securities, the regulation and the capitalisation of the company, so we are delighted to be able to offer a genuine bonus for all new traders.”

To access the bonus, clients can go to and ‘Open a New Account’ or click on the 100% Bonus banner. The offer is only available to new clients to ADS Securities. As soon as the account is opened and funded ADS Securities will ‘double’ the deposit available for trading, up to a level of US$10,000.

Clients can trade forex (FX) on up to 60 different currency pairs, as well as a range of very competitive CFDs, all from the Middle East’s most trusted brokerage. Account opening and funding is fast and easy allowing clients to devote their time to developing winning trading strategies.

The 100 per cent bonus is available for Prime accounts, which can also be set-up with swap free terms. Clients can trade with leverage up to 500:1 on FX and 200:1 on metals and CFDs (exact leverage depends on the Prime account type). Trader training and education as well as proprietary research is available for all clients.

About ADS Securities:
Abu Dhabi-based ADS Securities is a forex, bullion and commodities trading firm, which brings significant new opportunities to participants in the global and regional forex, commodities, futures and options markets.
The company’s location in Abu Dhabi allows it to provide extended support to clients in the East and West beyond normal trading hours and days. To trade Forex, precious metals, commodities, futures, options and more visit ADS Securities is part of the ADS Holding group and is regulated and licensed by the UAE Central Bank, and was established with initial capital of US$400 million.
For more information, please contact:
Stephen Davie, Communications Director, ADS Securities
Tel: +971-2-654-7663
Mob: +971-56-6852-878
Source: ADS Securities

Written by asiafreshnews

May 8, 2014 at 4:51 pm

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Spoilt Rotten! Burj Al Arab Invites Children to Live the Life of Luxury

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DUBAI, UAE, May 7, 2014 /PRNewswire/ —

From private butlers to bespoke children’s turndown amenities, nothing is too much for Burj Al Arab’s youngest guests

Burj Al Arab, the world’s most luxurious hotel, unveils its newly expanded offering for discerning children, which includes bespoke bed, bath and beach attire and personalised infant and child menus.


Then of course, there’s the Sweet Train, offering daily treats delivered directly to your suite. Add to this in-suite PlayStations, 21″ iMacs and 24-carat gold iPads promising hours of entertainment.

For outdoor leisure, children can choose to lounge poolside or enjoy a morning at the private beach. Those with an environmental conscience can enjoy the delights of a visit to Jumeirah Group’s Dubai Turtle Rehabilitation Project.

If action is on the agenda, Wild Wadi Waterpark or Sinbad’s Kids’ Club is a quick three minute private buggy ride away.

For those looking to travel light, Burj Al Arab provides doting parents all the essentials and comforts for today’s modern lifestyle. From air sterilisers and baby monitors to a private toy library, beachside ice lollies and matching parent-child robes and slippers; every aspect has been considered.

To find out more about Burj Al Arab or to experience Burj Al Arab with your family, visit, email or call +971-4-301-7777.

All of the above photos are available at Jumeirah’s media library

Source: Burj Al Arab

Written by asiafreshnews

May 8, 2014 at 4:46 pm

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Brands Fail to Adjust to Growing Consumer Demand for Engagement – 50% of Singapore Consumers Say Brands are not Communicating Effectively with Them

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New survey reveals that rapidly changing communication channels and consumer expectations are not being embraced quickly enough by Brands with nearly 1/2 of all consumers not seeing Brand communications as effective or relevant to them

SINGAPORE, May 7, 2014 /PRNewswire/ — 1/2 of consumers say that Brands they have yet to buy from are not effective in communicating with them. Even considering Brands they are already purchasing from, 1/3 of consumers say they are not receiving communications that are either relevant or engaging.

This stark finding is from a survey of Singapore consumers during February and March 2014 carried out by 3radical, and signals a rapid pace of change in channels of communication and consumer expectations that Brands are struggling to keep up with.

Consumers are adopting new channels – Brands need to keep up

According to the survey, 70% of consumers now feel that word of mouth, online (websites and advertising) and social media are the 3 most effective channels of communication about Brands. In the past year, consumers highlighted that social media (71% of respondents), online advertising (70% of respondents) and Brand websites (50% of respondents) have all become more effective as channels for them.

Very few respondents rank traditional channels in their top 3 – for example poster/outdoor (16% of respondents), magazines (11% of respondents), newspapers (13% of respondents), TV (10% of respondents) and radio (3% of respondents).

Brands also need to give consumers what they want, when and where they want it.

With so many Brands competing for consumer attention, coupled with an increased understanding of the value of consumer data and engagement, Singapore residents are becoming increasingly demanding of Brands. 93% said that Brands need to “give them something back” in order for them to read or respond to messages and 65% said that getting this value exchange has become more important to them over the past year.

The importance of receiving marketing messages at the right time and right place is also paramount – with 72% of consumers being much more likely to respond when contacted appropriately.

Consumers want rewards, but they don’t need to be only discounts.

Whilst 80% cited discounts as an incentive to visit a store, share information about Brands on social media, or make a purchase – there are other very effective rewards that would motivate consumers at a much lower cost.

70% said they would interact in return for entry into a lucky draw, and 50% for level ups in mobile games.

It’s got to be mobile

Mobile is having a big impact on consumers, and how they interact with Brands.

Everyone knows that Singaporeans love smartphones – and in this survey each respondent owns on average 2 smartphones or tablets. Android is the most popular for smartphones (65% vs 55% Apple), and Apple the most popular for tablets (36% vs 28% Android).

Singaporeans don’t just own these devices, they really use them, anytime, anywhere! From the start of the day (74% use their smartphone when they just wake up) to the end of the day (78% use their smartphone just before sleeping) Singaporeans are wedded to their devices. Even “during lectures” and “while exercising”.

Even while shopping

Smartphones are becoming part of the bricks and mortar shopping experience – with 82% using their smartphone while shopping. In addition to finding the location of outlets and opening hours, in the store 70% use their smartphone to research products they are looking at and 51% to find competitive prices.

How can Brands change to win?

Brands need to catch up if they are to communicate effectively with Singaporean consumers today. They need to be where consumers are – social, websites and online advertising. They need to be rewarding – giving a fair value exchange to consumers for their attention and information. And they need to be relevant – making sure they understand when to communicate with consumers and about what.

And everything needs to be mobile first – mobile devices are the channel of choice for a large and growing number of consumers – and this channel lets Brands deliver a compelling and instantly rewarding experience at the right time and the right place by using capabilities such as photo sharing, vouchers, games and location based triggers on an individual consumer basis.

Chris Tew, EVP Asia Pacific for 3radical commented, “Brand managers should be both fascinated and concerned by this research. The survey clearly tells us that competitive advantage today is largely based on how well Brands engage with consumers, get their message across and deliver value in that relationship, and for many consumers in Singapore this just isn’t happening. The opportunity is there for Brands that want to seize the chance to create that strong relationship with consumers – where they are, when they want it, in a way the consumer sees as adding value – and it’s got to be mobile.”

An infographic showing the survey results can be seen here.

For more information:
Rayson Woon, Marketing Executive, 3radical
+65 8113 0441

About the 3radical Consumer Survey
The 3radical consumer survey was carried out during February and March 2014. There were 298 full responses. 53% of the respondents were female and 47% were male. The average age of respondents was 33 years.
About 3radical
3radical provides brands with a new communication channel to connect directly with consumers while impacting their behaviour in a measurable way.
The 3radical platform enables brands to deliver a “gamified” experience to consumers which drives very high engagement, with more than 40% of all consumers downloading the app to date engaging with a gamified offer from a Brand.
This reflects the relevant, targeted and rewarding nature of the interaction created for consumers and Brands alike, and is attractive to a large and growing audience.
Created by the founders of marketing technology leader Alterian plc, the platform was launched in Singapore as a test market in July 2013 and is in use by nearly 50 brands including Billabong, Forever 21 and iSetan and major Malls such as 313@somerset.
Source: 3radical

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May 8, 2014 at 4:36 pm

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RS Components Forms Global Distribution Alliance with PR Electronics to Deliver High-precision Signal Conditioning Devices to Process and Maintenance Engineers

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Agreement will result in easier access to a wide range of PR electronics’ products via the RS website

SINGAPORE, May 6, 2014 /PRNewswire/ — RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), the world’s leading high service distributor of electronics and maintenance products, has signed a global distribution agreement with PR electronics, a leading manufacturer of signal conditioning solutions for factory automation and process industries.

The partnership between the two companies has been formed to strengthen PR electronics’ globalisation strategy, which aims to serve a broader spectrum of process and automation customers worldwide, and to introduce a wide selection of PR electronics’ devices to the RS online catalogue, including: I.S. interfaces; temperature transmitters; communication enablers; isolators, multifunctional devices; and displays.

PR electronics’ device now available on RS online catalogue
PR electronics’ device
now available on RS online catalogue
“As a leading industrial automation and electronics distributor, RS has the experience to successfully support a wide range of PR electronics’ products online,” states Simon Bisbo, CSO, PR electronics. “We are excited about this new partnership. It is an addition to our existing global network of partners and distributors, and the RS eCommerce solution will give us the opportunity to deliver our products and solutions to an even wider range of customers.”

“PR electronics uses high-precision technology to design and manufacture cutting edge products that make signal conditioning smarter and simpler,” said Kevin Shield, Global Category Manager, Automation and Control, at RS Components. “Our intention with this agreement is to make it easier for process and maintenance engineers around the world to source and purchase highly innovative and accurate devices that eliminate downtime and help them to manage the process more intuitively at minimum cost.”

PR electronics’ devices are available to order from RS for same-day despatch from the company’s global distribution centres.

About RS Components

RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products. With operations in 32 countries, we offer around 550,000 products through the internet, catalogues and at trade counters to over one million customers, shipping around 44,000 parcels a day. Our products, sourced from 2,500 leading suppliers, include electronics, automation and control, test and measurement, electrical and mechanical components.

Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2013 had revenues of GBP1.24bn.

For more information, please visit the website at

About PR electronics

PR electronics is the leading technology company specialized in making industrial process control safer, more reliable and more efficient. Since 1974, PR has been dedicated to perfecting its core competence of innovating high precision technology with low power consumption. This dedication continues to set new standards for products communicating, monitoring and connecting our customers’ process measurement points to their process control systems.

PR’s innovative, patented technologies are derived from the company’s extensive R&D facilities and from having a great understanding of its customers’ needs and processes. PR electronics is guided by principles of simplicity, focus, courage and excellence, enabling some of the world’s greatest companies to achieve PERFORMANCE MADE SMARTER.

About PR electronics’ globalization strategy: Follow PR electronics on LinkedIn:

Further information is available via these links:
@RSElectronics; @alliedelec; @designsparkRS

RS Components on Linkedin

RS Components on Weibo

Relevant Links:

Electrocomponents plc

RS Components


RS Components
Tan Soo Chun
Public Relations Manager – Asia Pacific
Telephone: +65-6391-5745

Edelman Public Relations (Singapore)
Yvette Yeo
Telephone: +65-6347-2355

Source: RS Components
Related stocks: LSE:ECM

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May 8, 2014 at 3:38 pm

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BD Launches New Point-of-Care System for HIV/AIDS Patients

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— Easy-to-use CD4 analysis platform tailored to meet the needs of resource-limited settings

SAN JOSE, Calif., May 6, 2014 /PRNewswire/ — BD Biosciences, a segment of BD (Becton, Dickinson and Company) (NYSE: BDX), a leading global medical technology company, today announced the launch of the BD FACSPresto™ Near Patient CD4 Counter system that provides absolute and percentage results of CD4 T lymphocytes and hemoglobin (Hb) concentration in whole blood samples to stage and monitor HIV/AIDS patients. With an intuitive language-independent graphical touchscreen interface and on-board videos to guide operation, the BD FACSPresto system can be easily transported and operate off a rechargeable battery, enabling patients even in remote settings to receive critical CD4 testing.

CD4 testing allows HIV/AIDS patients to have access to treatment and monitoring, reducing the probability of transmitting the infection to others and providing a plan for improved long-term care. Immediate treatment for infected individuals who meet medical guidelines can dramatically quell the spread of HIV according to the World Health Organization (WHO). This is particularly important as many new cases of HIV/AIDS are transmitted from people who are not aware they are infected[i],[ii].

“The BD FACSPresto system expands the ability to stage and monitor HIV/AIDS patients close to their homes,” said Claude Dartiguelongue, Worldwide President, BD Biosciences. “We have taken great care to ensure that the system meets the needs of resource-limited settings, such as featuring intuitive operation, without compromising our standards of precision and high-quality results.”

The workflow begins with blood collection from a finger-stick or venipuncture and is transferred to a single-use disposable cartridge. To increase the number of tests that can be conducted per day, the cartridge is incubated outside the instrument for 18 minutes. After incubation, the cartridge is inserted into the BD FACSPresto system and results are available in less than four minutes. To ensure quality and consistency of testing, on-board reagent and instrument quality control is performed with each result.

Results from clinical studies[iii] demonstrate that the BD FACSPresto system performs comparably with traditional analyzers, including the BD FACSCalibur™ cell analysis system, in terms of accuracy, precision and linearity across a wide measuring range. Bringing this same level of testing precision to resource-limited settings assures operators and patients a high degree of confidence in results.

The cartridge uses dried reagents and offers stability across a wide range of storage conditions. In addition, the system is portable and weighs only 6 kg (13.2 lbs.).

The BD FACSPresto system is CE-IVD marked and available now. The system is priced competitively compared to existing CD4 systems currently on the market. Pricing for both the system and reagents will align with expectations of the Clinton Health Access Initiative (CHAI), President’s Emergency Plan for AIDS Relief (PEPFAR), The Global Fund, Partnership for Supply Chain Management (PFSCM), and UNICEF.

[i] AIDS. 2006 Jun 26;20(10):1447-50. Estimating sexual transmission of HIV from persons aware and unaware that they are infected with the virus in the USA.


[iii] Data on file at BD.

Abigail Cardona
BD Public Relations

About BD
BD is a leading medical technology company that partners with customers and stakeholders to address many of the world’s most pressing and evolving health needs. Our innovative solutions are focused on improving drug delivery, enhancing the diagnosis of infectious diseases and cancers, supporting the management of diabetes and advancing cellular research. We are nearly 30,000 associates in 50 countries who strive to fulfill our purpose of “Helping all people live healthy lives” by advancing the quality, accessibility, safety and affordability of healthcare around the world. For more information, please visit
Source: BD (Becton, Dickinson and Company)

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May 8, 2014 at 2:48 pm

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Reminder: BGC Partners Plans to Host Investors and Analysts on Thursday May 29, 2014

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NEW YORK, May 6, 2014 /PRNewswire/ — BGC Partners, Inc. (NASDAQ: BGCP) (“BGC Partners,” “BGC,” or “the Company”), a leading global brokerage company servicing the financial and real estate markets, reiterated its plans to host sell-side analysts and professional investors for a half-day presentation about the Company in New York City on Thursday, May 29, 2014.

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The event will be hosted by BGC Partners’ management team, and will include presentations by certain Company executives regarding BGC Partners’ financial results, operations, and outlook. The event is expected to begin at around 10:00 AM ET and conclude at approximately 2:00 PM ET.

Attendance at the event is by invitation only, but the general public is invited to view the presentation slides and listen to a live audio webcast of the event at the “Investor Relations” section of or directly at A replay of the webcast will be available on the website 24 hours after the conclusion of the event.

About BGC Partners, Inc.
BGC Partners is a leading global brokerage company servicing the financial and real estate markets. Products include fixed income securities, interest rate swaps, foreign exchange, equities, equity derivatives, credit derivatives, commercial real estate, commodities, futures, and structured products. BGC also provides a wide range of services, including trade execution, broker-dealer services, clearing, processing, information, and other back-office services to a broad range of financial and non-financial institutions. Through its BGC Trader and BGC Market Data brands, BGC offers financial technology solutions, market data, and analytics related to numerous financial instruments and markets. Through the Newmark Grubb Knight Frank brand, the Company offers a wide range of commercial real estate services including leasing and corporate advisory, investment sales and financial services, consulting, project and development management, and property and facilities management. BGC’s customers include many of the world’s largest banks, broker-dealers, investment banks, trading firms, hedge funds, governments, corporations, property owners, real estate developers, and investment firms. For more information, please visit

BGC, BGC Trader, Grubb & Ellis, Grubb and Newmark are trademarks and service marks of BGC Partners, Inc. and its affiliates. Knight Frank is a service mark of Knight Frank Limited Corp., used with permission.

Discussion of Forward-Looking Statements by BGC Partners
Statements in this document regarding BGC Partners’ business that are not historical facts are “forward-looking statements” that involve risks and uncertainties. Except as required by law, BGC undertakes no obligation to release any revisions to any forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see BGC’s Securities and Exchange Commission filings, including, but not limited to, the risk factors set forth in our public filings, including our most recent Form 10-K and any updates to such risk factors contained in subsequent Form 10-Q or Form 8-K filings.

Excel versions of the financial tables, which may include additional periods, are available in the HTML version of this release at
Source: BGC Partners, Inc.

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May 8, 2014 at 11:19 am

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Cambodia Business Conference to Target Japanese Investors

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PHNOM PENH, Cambodia, May 6, 2014 /PRNewswire / — Cambodia’s premier business conference is targeting Japanese investors to increase economic cooperation between the two nations.

In targeting the Japanese business community, the International Business Chamber of Cambodia (IBC), which is staging the investment conference, is echoing comments recently expressed by the Cambodian government.

According to recent media reports, Cambodian Prime Minister Akka Moha Sena Padei Techo Hun Sen told visiting Japanese Minister of the Ministry of Economy, Commerce and Industry Tishimitsu Gotegi that Cambodia was eager to have Japanese investors build factories and assist with the production of goods for export to Japan. The Cambodian premier made the comments in a recent meeting in Phnom Penh.

The IBC international investment conference will take place on October 6th and 7th at the Intercontinental Hotel in Phnom Penh. The event is expected to attract hundreds of overseas companies with an interest in investing in Cambodia.

“Cambodia is an increasingly attractive business environment for companies throughout Asia for many reasons,” said IBC chairman Brett Sciaroni. “The booming Cambodian economy still represents a great investment for Japanese investors – and we will reinforce this message at the conference in October.”

The conference is expected to be the biggest business event of its kind to be held in Cambodia in 2014. It is being held under the banner “Cambodia – a new era of opportunity.” A sub-theme of the conference will be “Growth, Change and ASEAN Integration.”

The purpose of the IBC-organised event is to attract the attention of some of the region’s most influential captains of industry and business leaders. The IBC is also aiming to “turn the spotlight on Cambodia as a desirable country for international companies to invest”. Integration into the ASEAN Economic Community will also be a theme.

The International Business Chamber of Cambodia (IBC) is an officially registered Association. The IBC was set up to provide leadership in creating a forum for international and local businesses and business associations having an interest in Cambodia. IBC members work together in a spirit of friendship and cooperation for mutual benefit of Cambodia. The IBC prides itself on fostering constructive relations with the Royal Cambodian Government to promote policies, laws and regulations conducive to the development of the business environment.
For more information, visit
Contact Glen Felgate at Quantum Publicity on +855-12-800-966
Source: The International Business Chamber of Cambodia (IBC)

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May 8, 2014 at 11:14 am

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Medscape Partners with DXY to Provide Education Programs to Physicians in China

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— Exclusive Collaboration Increases Medscape’s Reach in Growing Chinese Market

NEW YORK, May 5, 2014 /PRNewswire/ — Medscape, the leading source of clinical news, health information, point-of-care tools and medical education for healthcare professionals throughout the world, and, the largest online community for healthcare professionals in China, today announced an exclusive collaboration to reach and educate physicians in China.

The collaboration between Medscape and DXY will enable Medscape to distribute independent, educational programs to physicians and healthcare professionals in China through the popular site. The collaboration will bring timely and valuable clinical information to physicians throughout China who are looking to improve their knowledge and skills in rapidly changing areas of medicine.

“Offering Medscape’s education resources in China will enable us to capitalize on the opportunities in this growing market and provide physicians with high-quality medical education programming,” said Jeremy Schneider, Managing Director, WebMD Global. “Combining Medscape’s reach to over 1.3 million actively engaged physicians outside the U.S. with DXY’s reach to Chinese physicians will further expand the international physician audience for Medscape’s medical educational programming.”

The Medscape educational programs will be available to more than 1.8 million physicians in China.

“This collaboration combines Medscape’s global reputation for trusted medical content and DXY’s expertise and reach to the large Chinese physician market to offer physicians in China high-quality, localized education resources,” said Tiantian Li, Chairman and President, DXY.

About WebMD
WebMD Health Corp. (NASDAQ: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our public and private online portals, mobile platforms and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicineHealth, RxList,, Medscape Education and other owned WebMD sites.

About DXY
DXY is the largest online community for Chinese physicians and life science professionals. It was established in 2000 and it has over 3.5 million registered members. DXY features 100+ columns to facilitate communication, information sharing and collaboration of medical professionals within practically all specialties of clinical medicine, basic medical research, life sciences, and pharmaceutical sciences.

All statements contained in this press release, other than statements of historical fact, are forward-looking statements, including those regarding: our expectations concerning market opportunities and our ability to capitalize on them; and the benefits expected from new products or services. These statements speak only as of the date of this press release and are based on our current plans and expectations, and they involve risks and uncertainties that could cause actual future events or results to be different than those described in or implied by such forward-looking statements. These risks and uncertainties include those relating to: market acceptance of our products and services; relationships with customers and strategic partners; and changes in economic, political or regulatory conditions or other trends affecting the healthcare, Internet and information technology industries. Further information about these matters can be found in our Securities and Exchange Commission filings.
Source: WebMD

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May 8, 2014 at 11:12 am

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AIG Addresses Corporate Governance Weakness in the Region

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AIG APAC Holdings (AIG) to run corporate governance seminars across the region

SINGAPORE, May 6, 2014 /PRNewswire/ — Recognising the increasingly important yet underdeveloped discipline of corporate governance, AIG in partnership with KPMG, Norton Rose Fulbright and PARIMA (the region’s risk management organisation) is hosting seminars across seven countries throughout May and June. Beginning 6 May in Singapore, the seminars will move on to Malaysia, Indonesia, Philippines, Vietnam and Mainland China before wrapping up in Hong Kong on 26 June.

Commenting on the seminar series, Jason Kelly, Regional Directors & Officers Liability, Financial Lines, AIG Asia Pacific noted, “The aim of these events is to raise the awareness of corporate governance among risk managers, and provide practical and valuable advice on how to get your organisation ready should a regulator come knocking.”

The importance of good corporate governance cannot be underestimated and in the light of increasing regulatory activity, should be high up on the agenda of companies, shareholders and governments alike. Enhancing corporate governance brings increased protection for shareholders, additional security to employees and directors, competitive advantage for companies in the war for talent and governments as they seek to create an attractive environment to entice investment.

Correspondingly, the risks and costs, which result from inadequate attention to good corporate governance can be significant, from a financial and reputational perspective. Failure to implement adequate corporate governance practices can result in severe damage to both a company’s brand as well as its bottom line; not to mention, personal exposure to company employees and directors. All that considered, this critical area does not receive the attention it deserves in the region, resulting in a significant operational risk issue for many companies and a lost competitive edge. These seminars seek to address the key questions on this issue.

Scotland Walsh-Riddle, Financial Lines Manager, AIG Asia Pacific noted, “regulatory investigations have moved to the forefront of exposures that board members face here in Singapore and Asia. The right preparation in this increasingly regulatory environment is essential to running a successful organisation. Public and investor confidence in a company can diminish within hours, so managing these types of investigations requires careful management and consideration of media, customers, staff and stakeholders.”

Steve Tunstall, Director, Tunstall Associates and General Secretary, PARIMA agrees, “Corporate Governance has become an issue of overwhelming importance for risk managers in Asia — particularly, in recent times. It’s great to see leading companies like AIG, KPMG and Norton Rose Fulbright at the forefront of these educational events that will no doubt assist our members.”

Jason Kelly at AIG Asia Pacific also highlighted, “corporate governance presents unique challenges in the region. Consequently, AIG, drawing on its long international history and substantial local presence is constantly evolving to stay at the forefront of innovation to offer tailored products for the Asian market such as Dragonshield™, the broadest product in the region in terms of cover and capacity.”

Source: AIG Asia Pacific Insurance

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May 8, 2014 at 10:48 am

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21.2% World Record Efficiency PERC Silicon Solar Cell Using Heraeus Ag Metallization Pastes

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– Highest efficiency ever achieved on an industrial screen-printed PERC silicon solar cell

HANAU, Germany, May 6, 2014 /PRNewswire/ — The Institute for Solar Energy Research Hamelin (ISFH) increases the conversion efficiency of industrial p-type silicon solar cells with screen-printed metal contacts from today’s typical 17.5% to 19.5% to a record value of 21.2%, using leading-edge front-side metallization pastes supplied by the Photovoltaics Business Unit of Heraeus Precious Metals. 21.2% is the highest efficiency reported so far for industry typical silicon solar cells using screen-printed metal contacts. The measurements were confirmed by the independent institute Fraunhofer ISE CalLab.

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A combination of different technologies enabled this great result on an industrial PERC solar cell. As opposed to conventional solar cells, PERC cells have a passivated rear-side, which increases the amount of energy captured from the cell. ISFH’s cell design incorporates a narrow front-side grid design using a dual printing process and an advanced five busbar design. This special layout enables the reduction of finger line widths to 46 micrometre, which decreases shadowing losses and serial resistance. The narrower finger lines were printed with an industry-leading front-side silver metallization paste of Heraeus that processes a high fill factor and low series resistance. The busbars were printed using Heraeus’ newest low activity paste. This paste does not fire through the passivation layer, which results in an additional boost in Voc. The excellent properties of both pastes and the finely tuned process parameters have contributed to this great result.

“A 21.2% conversion efficiency for a PERC cell using standard production equipment is a true breakthrough. With the excellent processing knowledge and solar cell expertise of the ISFH, the front-side silver-pastes of Heraeus unfolded their cells’ peak performance,” states Dr. Weiming Zhang, Vice President of Technology of the Photovoltaics Business Unit. “Cooperation with partners within the PV industry such as the ISFH is essential for us. It’s an ideal platform to exchange state-of-the-art knowledge in cell technology and processing know-how for advancing solar energy.”

Learn more about Heraeus’ highest performance metallization pastes for lowest cost per Wp at this year’s SNEC in Shanghai, China, from May 20-22, 2014. Our booth is located in hall W3, number 560. You can also go to for more information.

About the Heraeus Photovoltaics Business Unit

The Heraeus Photovoltaics Business Unit is an industry leading developer and manufacturer of silver metallization pastes for the photovoltaic industry. For over 40 years, Heraeus has built a reputation of innovation, extensive research and new product development in thick film technologies for some of the most prominent companies within a variety of industries. In the field of photovoltaics, the Heraeus Photovoltaics Business Unit applies this history and its innovative technology to offer metallization pastes for solar cell applications. The Heraeus SOL Series of silver pastes is specially formulated to provide higher efficiencies and wider processing windows, resulting in better yields and higher output for cell manufacturers.

Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company with more than 160 years of tradition. Our fields of competence include precious metals, materials and technologies, sensors, biomaterials and medical products, quartz glass, and specialty light sources. In the financial year 2012 Heraeus generated product revenues of €4.2 billion and precious metal trading revenues of €16 billion. With more than 12,200 employees in over 100 subsidiaries worldwide, Heraeus holds a leading position in its global markets.
Source: Heraeus

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May 8, 2014 at 10:37 am

Posted in Uncategorized