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Archive for May 6th, 2014

Kenshoo Expands in Asia Pacific Japan Region with New Office, Staff, and Local Language Platforms

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SINGAPORE, April 30, 2014/PRNewswire/ —

Digital Marketing Technology Leader Opens Singapore Office, Expands Team, and Localizes Product

Kenshoo (, the global leader in predictive media optimization technology, today announced it was rapidly expanding its operations and products across China, Japan, and Southeast Asia in order to meet spiraling demand for unified search and social marketing technology.

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Kenshoo is launching Chinese and Japanese language versions of its platform, enabling brands and agencies in those markets to use custom versions of local search and social marketing tools through phased rollouts. Kenshoo is also opening a new Singapore office, complementing locations in Hong Kong, Tokyo, and Sydney, to enable deeper service for agencies and advertisers in the Asia Pacific Japan (APJ) region.

Further product enhancements to support China include making Kenshoo ActiveCluster technology available for Baidu, China’s largest search engine. Kenshoo has been integrated with Baidu since 2010 and offers a variety of keyword bid optimization policies for local and international advertisers to capture intent from Chinese consumers. Kenshoo also enables campaign management for Japan’s largest search engine, Yahoo! Japan.

Across APJ, Kenshoo client paid search spend rose 19% year-over-year in the first quarter of 2014 and client revenue jumped 34%. These findings were revealed in Kenshoo Global Search Trends research covering more than three billion ads served into the region. Kenshoo also provides advanced technology solutions for social networks like Facebook and Twitter and saw global social ad spend rise 37% in Q1 as noted in the Kenshoo Search and Social Snapshot.

“We are seeing explosive growth in search and social advertising across Southeast Asia, China, and Japan and Kenshoo is now expanding its operations faster than expected to meet this demand,” said Michel Van Woudenberg, Managing Director, APJ, at Kenshoo. “Local language platforms and deeper in-market presence will give brands and agencies in this region even more horsepower to drive digital marketing performance through Kenshoo. On top of these significant investments, we’re going even further to ensure client success by adding local resources in mainland China.”

Kenshoo recently hired former Facebook Japan and Australia executive, Liam Walsh, to lead search and social sales across Southeast Asia with Singapore as the hub and focus on Indonesia, Philippines, Malaysia, and Thailand. Kenshoo has recently secured alliances with leading brands and agencies in APJ including Taipei Digital Advertising (All Products), Accuen Australia, Mindshare Malaysia, and ebay Australia. The regional growth comes on the heels of Kenshoo’s recent Series E fundraising led by Bain Capital Ventures.

“Our strategy is to focus on providing the best digital marketing technology in the search and social market, and helping advertisers more efficiently connect with their audiences,” said Van Woudenberg. “The next wave of digital marketing will focus on multi-touch attribution and cross-channel forecasting to model out the complete web journey of a consumer across devices up until the time they make a purchase. Kenshoo already delivers leading technology in these areas and we expect adoption to spread rapidly across the region.”

Kenshoo recently launched its Kenshoo Anywhere mobile app, which allows marketers to track the performance of campaigns in real-time, and was also first to market with its Halogen technology, which provides predictive modeling and advanced scenario planning, and SmartPath solution for dynamic attribution.

About Kenshoo

Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Bing, Yahoo, Yahoo Japan, Baidu and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, eBay Enterprise, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 23 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit for more information.
Source: Kenshoo

Written by asiafreshnews

May 6, 2014 at 12:26 pm

Posted in Uncategorized

Cocktail Mixing Made Easy: Bacardi Launches Two New Digital Platforms to Bring Out the Bartender in Each of Us

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HAMILTON, Bermuda, April 30, 2014 /PRNewswire/ —

Exclusive Cross-Portfolio Partnership with Jamie Oliver Group Inspires Consumers to Create Their Own Cocktails with Ease

Mixed Cocktails App and Website Launches as the One-Stop-Shop for Cocktail Recipes

Bacardi, the world’s largest privately held spirits company, is leading the way to simplify cocktail-making with two new platforms designed to make it easy for consumers to create their own cocktails. Through a fully integrated, cross-portfolio partnership with Jamie Oliver Group, the family-owned drinks company is poised to bring the art of cocktail making to the food and drink DIY-ers who want to learn how to make their favorite cocktails at home. With the introduction of the Bacardi Mixed Cocktails app and website, at-home hosts will now have the savvy to expertly craft their favorite cocktails at their fingertips.


Consumer favorites of BACARDI(R) rum, GREY GOOSE(R) vodka, DEWAR’S(R) Blended Scotch whisky, BOMBAY SAPPHIRE(R) gin and MARTINI(R) vermouth and Italian sparkling wines feature in Jamie Oliver Group’s media, Jamie’s Italian restaurants and on the newly launched Drinks Tube.

“Bacardi aims to provide people with the drinks know-how, inspiration and tools they need to experiment and have a go at creating great-tasting cocktails at home using their favorite brands,” says Andy Gibson, Chief Marketing Officer of Bacardi and President of Bacardi Global Brands. “There are more occasions where people are entertaining at home and we want to make those experiences more enjoyable, as well as delicious.”

Bacardi and the Jamie Oliver Group

For 14 years, chef and campaigner Jamie Oliver has made cooking delicious food accessible to the home chef through his many television series, best-selling cookbooks, Jamie magazine, and most recently, the online FoodTube series. Now, he has turned his attention to the joy of cocktail-making and as a result he has joined up with Bacardi to foster the ever-growing cocktail culture and bring the fine art of cocktail making to kitchens everywhere.

The first result of the new partnership between Bacardi and the Jamie Oliver Group is the launch of DrinksTube, the companion YouTube channel to FoodTube. Bacardi is the exclusive spirits partner for DrinksTube and will co-create content that features various Bacardi Brand Ambassadors, mixologists and bartenders. The new channel is targeted directly at consumers who are searching online for cocktail information and inspiration. Each Friday, a new cocktail segment will debut on the channel, featuring classic cocktails such as espresso martinis and margaritas to seasonal creations like the GREY GOOSE(R) Chocolate Cocktail designed by top Bacardi bartender Simone Caporale.

The partnership will also feature monthly content in Jamie Magazine and on, beginning with a series of Italian inspired recipes from Giuseppe Gallo, MARTINI Global Brand Ambassador. Additionally, Bacardi spirits will feature on the new cocktail menus in Jamie’s Italian restaurants in the UK (33 doors) and five locations internationally, delivering significant menu presence for Bacardi drinks and increased pouring rights for Bacardi products.

“We have an amazing opportunity through this partnership with Bacardi and its iconic brands to wake up the world to how easy it is to create quality drinks — classic or new,” says Jamie Oliver. “We want to inspire everyone with the passion to be more adventurous in their own homes, to realize that we can all be ‘home mixologists’ and to have fun with ingredients and flavors.”

Gibson adds, “The partnership with the Jamie Oliver Group will bring this mission to life by providing a series of multiple touch points for consumers, whether that is through social media, Jamie Magazine or sitting at the bar in one of his restaurants. Jamie’s practical and no-nonsense approach to food, combined with the cocktail expertise of the top Bacardi brand mixologists featured in the app will help to inspire people to have a go at home and try out new and exciting cocktails. Or, to simply learn how to perfect the skills needed for the classics.”

Mixed Cocktails Digital Properties

Hand-in-hand with Jamie Oliver, Bacardi launches its website and iOS app* bringing more than 150 years of spirits expertise and quality craftsmanship to consumers around the world.

With more than 400 recipes, simple-to-follow instructions and inspiring how-to guides, the at-home bartender can become an expert mixologist in no time. Users have the ability to filter their searches, save their favorite drinks and store photos of their own mixes in the My Bar feature. And for those consumers who choose to register their information, they can unlock extra features, share their drink recipe with friends and earn badges for every milestone they reach. The badges, such as ‘Whisky Whiz’ and ‘Magnificent Mojito,’ add an element of fun and a sense of achievement for the home cocktail maker.

Mixed Cocktails [] will be updated on a regular basis with recipes culled from content generated through the DrinksTube [] partnership. An Android version of the app will launch later this year.

About Bacardi

Bacardi, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDI(R) rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE(R) vodka, the world’s leading super-premium vodka; DEWAR’S(R) Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE(R) gin, the top-valued and fastest-growing premium gin in the world; MARTINI(R) vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES(R) 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S(R), the fastest-growing global Scotch whisky brand; ERISTOFF(R) vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN(R), a super-premium elderflower liqueur.

The brands featured in the website and MixedCocktails App are part of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

Founded 152 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs nearly 6,000 people, manufactures its brands at 27 facilities and sells in more than 150 countries.

*Compatibility: Requires iOS 6.0 or later. iPhone, iPad and iPod touch.


(c)2014 BACARDI


For further information email: / +44-(0 )207-413-3734

Source: Bacardi Limited

Written by asiafreshnews

May 6, 2014 at 11:45 am

Posted in Uncategorized